Register by 6/28/2013 and Save up to $200! Cu2nsd tomer Analytics & Intellige nce Conference

July 23 - 24, 2013 A 360-degree understanding of behavior: Hilton San Diego Resort & Spa, San Diego, CA Uniting research and data for actionable insights

Join researchers, marketers and customer experience professionals to explore how to capitalize on real-time information, market research insights and emerging technologies for a smarter, customer-centric business.

YOUR PEERS: Sharing What’s Working in the New Data Ecosystem

Gary Class Zachery Anderson Paul Smith Senior Vice President, Vice President Director of Market Research Enterprise Customer Marketing Science & PROCTER & GAMBLE Analysis, WELLS Analytics Author of FARGO ELECTRONIC ARTS Lead with a Story

VISIONARY KEYNOTES: Exploring Future Techniques & Uncovering Emerging Trends

Ramakrishna Simone Todd R. Hale Akella Brunozzi SVP, Consumer & Shopper Insights, Professor and Director, Senior Technology Center for Large Scale NIELSEN Analytics and Smart Service, Evangelist UNIVERSITY OF BERKLEY AMAZON.COM SANTA CRUZ & STANDFORD UNIVERSITY Understand “Why” Customers Do What They Do

• Exploit ALL Data & Research • Drive Stronger Customer Insights: Real-Time Information, Relationships with Short Trends & Behavioral & Long-Term Gains

CAPTURE MEASURE ANALYZE ACT

Sponsors: Media Partners:

d

www.customeranalyticsevent.com • 1-800-882-8684 • [email protected] 2nd SUPERIOR CONTENT, ENGAGING Customer Analytics EXPERIENCE & Intellige nce Conference ANTICIPATE Be first to market July 23-24, 2013 • Hilton San Diego Resort & Spa, San Diego, CA NEW NEEDS

UNDERSTAND ACHIEVE How customer behavior CUSTOMER leads to purchase decisions Dear Market Research and Customer Insight Leaders, RELEVANCE In order to achieve real growth and notable profits, companies must be focused By integrating real-time SPOT UNTAPPED not only on what they have to offer, but how they offer it. In today's economic information with trends OPPORTUNITIES climate, quite understandably, the modern customer is more fickle than ever and and behavioral insights For new growth with the record high in use of technologies such as social media, mobile technology, online technology, geo-location based technology, and touch screen technology, customers are quickly becoming "smarter" and more demanding. KEEP CUSTOMERS FOR LIFE By communicating value at each touch point Customer experience is what makes a difference and smart business leaders already know that this is where the profitable growth will come from in the future, shifting the battlefield to customer loyalty. WHO SHOULD ATTEND? Analyst's have predicted that "there will be an all out war to own the CEM space in 2013, a clear indication that it has become critical for businesses to focus on delivering satisfying experiences, understanding the customers and using this insight to build interactions that keep customers coming back.” If you are charged with understanding or actioning customer data or behavior, then this Industries across the board are seeing a complete transformation in how they view event is for you. Cross-industry senior-level and do business. The need to understand customer behavior is GREATER THAN executives from C-level, VP, Director and Managers EVER and to achieve this, companies need the right strategies to successfully within these focus areas will attend: translate insights into action. Customer insights result in knowing your customer • Customer Insights • Marketing needs and are the single most important factor in building innovation, creating compelling marketing communication and driving purchasing behavior. You have • Marketing analytics • Shopper marketing to tie it all together through storytelling and build a compelling business case for • Consumer Insights • Online marketing meaningful action. • Shopper Insights • Social media marketing I am excited to present a line-up of corporate practitioners who have incorporated • Market research • Search marketing multiple attribution strategies, looking at their customers’ touch points and • Web analytics • Market molding their marketing mix to encompass a 360 degree insight into their • Database customer’s journey some of these leaders include Gary Class, Senior Vice management optimization President, Wells Fargo, Jennifer K. Lendler, Senior Director – Consumer • Digital marketing • Social media Insights & Analytics, Consumer Strategies, ARAMARK, Stefani Krall, Director, • Market Research & Strategy, Blue Cross Blue Shield and many more.. analytics Customer experience The Age of Customer, Big Data, Social & Mobile Media is here NOW don’t miss • Digital analytics • Customer strategy out…join me on my mission to help you in your path to being a strategic data- • Marketing strategy driven-decision maker.

I look forward to learning and transforming with you in July.

Sincerely, ABOUT THE ORGANIZER:

Customer Sakina Hussain Management IQ , a Senior Conference Producer division of IQPC, is Customer Management IQ dedicated to providing practical, detailed information [email protected] to over 40,000 customer-centric customers monthly through conferences, training programs, webinars, and our monthly e-newsletter. By providing accurate, P.S. Maximize your learning experience objective, and up-to-date developments and trends by attending our distinct workshops in various industries, Customer Management IQ on Translating Customer Analytics enables companies and organizations to remain nto Action, Turning Large Data Sets competitive, profitable, and successful. i www.customermanagementiq.com. into A Compelling Story and Why Market Insights + Customer Customer Management IQ members are Intelligence = Competitive Advantage eligible to receive 15% off the conference price. page 3 and 4 and register today! Membership is free. Please see pricing page for See details. Note, no two discounts can be applied.

2 Register online at www.customeranalyticsevent.com or call 1-800-882-8684 Main Conference Day One Tuesday, July 23 , 2013

7.00 AM - 9.00 AM Separately Bookable A The Fastest Route to Customer Insight, Profitability & Loyalty with Analytics

Rick Schultz such as Experian, Kroger, Levi’s, McDonald’s, Time Warner Cable, VF, SVP Marketing Walmart, and Yum! Brands. This fast path to consumer insight is Alteryx achieved through faster data blending, the ability to easily combine your own data with third party packaged market data for smarter Getting to increased customer profitability and loyalty faster requires a market segmentation, and a way to perform advanced analytics – such new, more rapid-fire but thorough approach to customer analytics. In as statistical, spatial and predictive – without coding. It also provides an this workshop, you will learn how any data analyst can achieve a easy way to share analytic output in the form of an analytic app, report, complete view of the consumer using a single analytics platform, Alteryx spreadsheet or Tableau visualization. Join us for this morning workshop Strategic Analytics, that is already broadly adopted by market leaders to gain a competitive advantage in how you are performing customer analytics.

8:00 Registration & Coffee 11:00 The Missing Link Between Brands and Consumers: Unearthing the values and

8:30 Chairperson’s Welcome & Opening Remarks E

T motivations that compel people to act O

Ramakrishna “Ram” Akella N Michael Horn Professor and Director, Center for Large Scale Y E VP, Research Analytics and Smart Services & Professor of K RESONATE Informatics, UNIVERSITY OF CALIFORNIA, BERKLEY SANTA CRUZ & STANDFORD Despite the promise of Big Data, marketing and analytics UNIVERSITY professionals still struggle to understand and connect with their audiences. If anything, there is more consumer data - on 8:45 Succeeding in a World Where Customers demographics and actions (the who and what) - but less insight on Dictate Where, When & How the motivations behind these actions. What do people care about E

T and why do they act? But now there is a new approach. Based O Todd R. Hale on primary research coupled with machine learning, this approach N

Y SVP, Consumer & Shopper Insights incorporates an understanding of human values and motivations E NIELSEN that is deep enough to match with customer records of leading K brands. This resulting response of interacting with consumers as Over the past five plus years of recession and recovery, economic, humans is nothing short of groundbreaking. demographic, and other influencers created fundamental changes • Learn about consumer values and how to use them for strategic in the way retailers and manufacturers meet shopper demand. research and planning This session explores key retail ‘hot buttons’ or areas of strategic • Understand why your customers choose your brand versus focus with examples of how companies have leveraged them to competing brands, and what would make them switch drive growth. As a leader in the space Todd will run through his • See how this is going to change the how we all think about vision for 2017 “What’s in store”? What’s selling and more marketing and customer relationships importantly where the value lies. • How to assess customers who truly matter and how to drive loyalty and revenue through these insights 11:45 KEYNOTE SPOTLIGHT: Lead with a Story • How to meet shopper demand by creating an experience that goes well beyond the “in store” experience Paul Smith • The battle of print vs. digital – who’s doing it right and how? Director of Market Research PROCTER & GAMBLE 9:30 The Power of Coalescing Mixed Data Types to Author of Lead with a Story Form a 360 Degree View of your Customer In the world of business, storytelling has emerged as a vital skill for Gary Class every leader and manager, with major companies encouraging its Senior Vice President, Enterprise Customer Analysis use as a means to sell ideas, communicate a vision for the future, WELLS FARGO and inspire commitment. Whether it’s in a speech or a memo, communicated to one person or a thousand, using stories to convey your ideas allows you to engage others emotionally and to The 360 degree view of the Customer’s relationship to the Firm is effortlessly make them remember and “experience” your ideas on a a noble and illusive goal. Historically, the analyst and decision tremendously powerful, personal level. maker in the Firm was hampered by the inability to gather a richer Whether it’s the CEO’s speech to the Board of Directors or the set of information on the Customer, as most interactions were hallway conversation with your boss, Paul’s conclusion is this: the only available as unstructured data, if at all. New data processing difference is storytelling. And great leaders do it well. Through this technologies now make practical the ability to create a common keynote addresses, Paul will teach you how to leverage the topography of Customer-to-Firm interactions by coalescing potential of this powerful leadership tool. structured (administrative), semi structured (machine-machine communication) and unstructured (voice & video) data. 12:45 Networking Lunch 10:15 Networking Break

3 Register online at www.customeranalyticsevent.com or call 1-800-882-8684 Main Conference Day One ... continued

1:45 Driving Omni-channel Excellence: 4:00 Linking Voice of the Customer to Financial How Data & Insights Identify Opportunities Value Creation to Reengage Jennifer K. Lendler Zachery Anderson Senior Director, Consumer Insights & Analytics, VP, Marketing Science and Analytics Consumer Strategies ELECTRONIC ARTS ARAMARK

Most brands interact with consumers across different channels Voice of the Customer research can be incredibly insightful in and touch-points including, Web, Kiosks, Call Centers, Stores, learning about your customer’s needs and unarticulated needs, Mobile, Social etc. However, it is not enough for organizations however, insights can only be used when they make business and brands to operate subsets of these channels as independent sense. In this session you will learn more about how to extract “silos” as consumers expect to be treated to orchestrated Voice of the Customer (VOC) research to ignite innovation across experience across the multiple touch-points. Omni-channel is product development, service model, employee training, and being accelerated by the rapid rise of mobile shoppers. Mobile brand identity. You will also learn how to drive continuous has reached the tipping point so retailers are being forced to improvement by articulating within your company the react and think strategically as consumers expect a unique and intersections of VOC findings with your business’ ongoing personal experience. Brick-and-mortar retailers must optimize operating model. Takeaways will include: their in-store and mobile experiences to feed information- • Ideas on specific application areas and functional uses for your hungry, price-savvy, mobile empowered shoppers. VOC data, including a list of the top problems to solve • How to create a successful omni-channel strategy to deliver a • A practical guide to a cadenced implementation of a VOC revolution in customers’ expectations and experiences. platform, included lessons learned and industry Best Practices • How to use data and analytics to find ways to re-engage • Suggestions on the best approach to introduce VOC data customers on more than just price streams into a company’s decision making processes • How to evolve from outdated measures of success or KPIs and • Things to consider when staffing and resourcing your become adept at rapid test-and-learn methodologies to deal burgeoning VOC initiative, including needed skill sets with the new multichannel and SoLoMoMe (social + local+ • Tested VOC implementation and use elements that are critical mobile+ Personalized) reality to embed in an organization to fully “culturize” the use of VOC for full and sustained impact. 2:30 Afternoon Refreshments Break 4:45 Understanding The Future Customer: 3:15 Increasing the Effectiveness of Your Loyalty The Case For a Collaborative Approach to Program through Customer Analytics and Market Research and Analytics Insights Stefani Krall Kirsten Bay Director, Market Research & Strategy CEO & President BLUE CROSS BLUE SHIELD Attensity As the health insurance industry prepares for an unprecedented Speaker TBA, eBay shift to a more retail-oriented environment, researchers acknowledge that new approaches will be needed to understand Loyalty programs have increasingly become the "hubs" for the highly-diverse consumer of the future. It will require effective multichannel customer relationships. Maintaining leveraging disparate information sources to more holistically customer preferences and interactions across mobile, social, identify relevant attitudes, behaviors, and expectations of new ecommerce email, and bricks-and-mortar activity is already consumers. Through raising awareness of the emerging difficult and will only increase in complexity. challenges we're facing, this session will: • What are the ingredients to a successful and productive loyalty • Explore why traditional methods of market research and analysis and customer relationship program may no longer be sufficient • How to put together the a compelling value proposition • Offer thoughts on how a collaborative approach across silo'd backed with operational feasibility and elegance analytic functions can provide real value • How to ensure the success of your loyalty program results in • A walk through of some of the challenges faced and the financial success cultural shifts required to deal with them

5:30 End of Day One & Cocktail Reception Sponsored by VENUE INFORMATION

The Hilton San Diego Resort & Spa is just six miles from the San Diego International Airport, and right on San Diego's famous Mission Bay. This resort and spa is conveniently located one mile from San Diego SeaWorld and offers 5-star service. A romantic paradise of palms and perfect sandy bayfronts, this bayside retreat is complete with our all-new $5 million dollar crown jewel, Spa Brezza, state-of-the-art fitness center, beautifully refreshed Hilton San Diego guestrooms, plus Concerts on the Bay. From championship tennis courts to waterfront fine dining, wherever Resort & Spa your inspiration comes from, the Hilton San Diego, CA Resort and Spa is your destination and your retreat. 1775 East Mission Bay Drive Group Rate: $199 plus 12.55% tax per night San Diego, California 92109 Please identify you are part of the IQPC – Customer Analytics group to ensure the special rate, based on 619-276-4010 availability. Note that you are eligible for this rate three day prior and three days post the event, based on availability. The room block will be open on May 29. Book your room prior to July 1 2013.

4 Register online at www.customeranalyticsevent.com or call 1-800-882-8684 Main Conference Day Two Wednesday, July 24, 2013

7.00 AM - 9.00 AM Separately Bookable B Why Market Insights + Customer Intelligence = Competitive Advantage

In the face of an abundance of customer-related data, most organizations recent Forrester Research, Inc. report, entitled “Preparing for the Intelligent still struggle to understand their customers — lacking the culture, process, Enterprise: A Blueprint For Customer Intelligence Professionals” ©. technology, data, measurement framework, and business relevance to drive business success through customer knowledge. As these organizations This interactive workshop will showcase innovative customer- become more customer-centric, Customer Intelligence (CI) professionals centric strategies for: must evolve their role to meet the needs of organizations that capture data • “Preparing For The Intelligent Enterprise” from multiple channels and through a variety of methods. By combining • Understanding which current decision support models “miss the with other sources of customer data, particularly the market insights (MI) mark” and which are “spot on target” function, CI can help create a more adaptive intelligence function and • Combining the old roles of market research and database marketing deliver greater revenue, efficiency, and customer satisfaction. The practical into a consolidated customer strategy function content of this “must-see” session has been modeled after the renowned

8:00 Registration & Coffee marketing team tell a better story. Understand how effective data analysis can help your marketing teams to: 8:45 Chairperson’s Recap of Day One & Day Two • Create more personalized and precise communications that Welcome resonate with “smarter” customers • Allocate spend across all channels to optimize more Ramakrishna “Ram” Akella efficiently and acquire more high value customers Professor and Director, Center for Large Scale • Grow sales and develop loyalty simultaneously - Increase Analytics and Smart Services & Professor of revenue, cut churn, and lower costs Informatics, UNIVERSITY OF CALIFORNIA, • Build a more holistic profile of each and every customer by BERKLEY SANTA CRUZ & STANDFORD integrating data from all marketing touch-points UNIVERSITY 10:30 Networking Break 9:00 Understanding Consumer Mobile Usage:

E A Look at Today & Tomorrow 11:15 Predicting your Customer's Future Needs: T

O Enabling your Organization to Play Chess N Simone Brunozzi Instead of Checkers Y

E Senior Technology Evangelist K AMAZON.COM Phani Nagarjuna As a technology evangelist, Simon Brunozzi believes mobile Founder & CEO apps are not just a trend but here to stay. As smart phone Nuevora adoption continues to rise, so do mobile apps. Most leading businesses are getting into the game of having a mobile app By leveraging an integrated analytical approach, we're able to but how can you ensure what you build is truly beneficial, understand not only what motives customer choice, but what also engaging and meaningful to your customers? manifests itself in the attitudes, behaviors, and choices they make. In this session you’ll hear how digital customers are embracing Our research into customers in the retail banking industry has not a new era of mobile usage, how apps play a role in the only validated what marketers have traditionally known-how customer experience and how to extract relevant and timely safety concerns impede adoption of new technologies, and that insights from this emerging platform. over time, as customers become acquainted with new technologies, their preference for convenience trumps their safety 9:45 Leveraging Customer Insights to Craft concerns. We've peered around the corner and determined how Smarter, More Personalize Campaigns that to use proxies to get to a more granular understanding of Tell a Better Story customers' decision making, and have unlocked the code as to how to understand the common discrepancy between customer Sandy Padula attitudes and their behaviors. Vice President, Consumer and Market Research Turner Entertainment Networks TBS, TNT, Key takeaways - From this presentation you will learn the TCM following: • How to create analytically rigorous, strategic and tactical The large amounts of customer data can be overwhelming, but plans that give a clear path to drive customer equity if leveraged correctly can be utilized throughout a variety of • The value of using proxies in filling in data gaps to better departments in your organization; especially the marketing understand your customer base department. It’s going to be up to data analysts to interpret • Understand the roadmap to develop analytic capabilities that and present data in a way that allows marketers to understand enable you to outthink your competitors and drive improved the customer better. In short, your data needs to help your business outcomes.

5 Register online at www.customeranalyticsevent.com or call 1-800-882-8684 Main Conference Day Two ... continued

12:00 Networking Lunch 4:00 Real-time data discovery – without knowing all the questions in advance 1:30 Using Insights to Drive New Category Creation Mike Macey Russ Onish North American Sales Director, Commercial Accounts VP, Shopper & Category Strategy Yarc Data Campbell Soup Co Discovery is arguably the most overused term in the Big Data industry. Campbell’s insights into consumers’ un-met needs led to the Businesses would greatly benefit from better understanding their recent development of an innovative line of Dinner Sauces in customer behavior to exploit competitive advantage, but what if they differentiated packaging. Being innovative and consumer relevant don’t know where to start or which questions to ask? was insufficient, however; Campbell had to find a way to persuade retail customers to carve out dedicated shelf space in Based on our experience with our customers, we have a market crowded center store aisles. That journey is successfully underway opportunity to offer organizations, so that they can effectively: due to the effective application of shopper insights and compelling • Utilize all their data in memory, regardless of size, structure, or storytelling via multi-media platforms. complexity • Learn how Campbell faced the challenge of driving change in an • Discover hidden relationships and unknown patterns to increase entrenched and complex environment. customer retention, revenue, and wallet share • See how Campbell framed the larger opportunity to capture • Gain new insights iteratively and in real time retailers’ attention. • Understand how the synthesis of insights and a highly 4:45 Tapping into the Voice of the Customer: Gaining a collaborative approach led to successful activation along the Holistic View by Aggregating Data, Knowledge & path to purchase. Insights

2:30 Using Big Data to Drive Decision Agility and Nesrin Umur Business Growth Analytics Leader, Chevron GE CAPITAL Ken Blake Senior Vice President, Analytic Consulting Group To successfully hear the voice of the customer and create optimal Harte-Hanks, Inc strategies and competitive differentiation, organizations need to merge customer knowledge from external research (i.e., market insights) with Leveraging Big Data is all about harnessing the volume, velocity CRM data (i.e., customer intelligence). and variety of data and data sources to support your on-demand • What are the types of data and insights each team can provide business decision needs, making data analysis both more efficient • How to optimize integration of market insights and customer and more informed. Join Ken Blake for an insightful look at the intelligence new data-driven tools and techniques available to enhance • How to create a holistic view of the customer that is aligned and customer insight, improve decision agility, inform campaign actionable for stakeholders in strategy, R&D, marketing, sales, and targeting and increase messaging relevance. customer service

3:15 Afternoon Refreshments Break 5:30 Close Conference Day Two

Don't take our word for it..hear what others have to say...

“Substantive, meaningful and very thoughtfully put together with the right target market and an extremely high caliber audience” Ramakrishna Akella, Professor and Director, Center for Large Scale Analytics and Smart Services & Professor of Informatics, University of California, Berkley Santa Cruz & Stanford University

“According to Gartner, CIO's will spend more than $230 billion on Analytics technologies over the next five years...

Don't miss out on this opportunity to portray your solutions to the leaders in the industry...get in touch with Simon Copcutt at [email protected] or call 1-212- 885-2771 for more information.

6 Register online at www.customeranalyticsevent.com or call 1-800-882-8684 About Our Sponsors FEATURED SPEAKER:

Nuevora is the leading provider of platform-enabled customer and big data analytics solutions to leading organizations across different industries. Nuevora delivers powerful analytics as a managed service using an industry-leading Big Data Paul Smith Analytics & Apps Platform (nBAAP). Nuevora’s solutions anticipate and address some Director of Market of the most pressing challenges of today’s organizations across marketing optimization, customer Research monetization, and product innovation areas and enable them to outthink and outperform their competition. Procter & Gamble nBAAP is driven by four powerful engines: • Big Data Processing Engine Paul Smith is a consumer research executive at The • Analytics & Modeling Engine Procter & Gamble Company, a popular keynote • Integrated Visualization Engine speaker and trainer in leadership and storytelling • Big Data Analytics Apps Engine techniques, and the author of the best selling book Some of the best run organizations partner with Nuevora to unlock and monetize their data potential. Lead with a Story: A Guide to Crafting Please contact us at (925) 967-2000 or [email protected]. Business Narratives That Captivate, Convince, and Inspire. His work has been featured in Time Revolution Analytics delivers advanced analytics software at half the cost of existing Magazine, Forbes, CIO Magazine, Investors solutions. By building on open source R—the world's most powerful statistics Business Daily, Marketing Research Magazine, PR software—with innovations in big data analysis, integration and user experience, News, the American Banking Journal, and London’s Revolution Analytics meets the demands and requirements of modern data-driven businesses. Edge Magazine, among others. www.revolutionanalytics.com Paul is currently director of market research at P&G Resonate, founded in 2008, has pioneered a new model for using “Big Data” to develop in Cincinnati, Ohio. In his 19 years with the a sophisticated understanding of consumer values, attitudes and beliefs. Marketers need company, he has worked in leadership positions in to understand “why” the audiences they target take action. Resonate answers that question, while making both research and finance functions in several it simple to put that knowledge to work creating positive results for political campaigns and marketing multi-billion dollar business units. He is also a initiatives. Resonate’s unique approach goes beyond traditional targeting criteria such as demographics and highly-rated trainer in several P&G training colleges interests. Political campaigns, advocacy groups, and major corporations now use Resonate’s Values-Based for leadership and communications. Prior to P&G, Big Data to target their ad campaigns based on viewers’ otherwise unidentifiable values such as patriotism, Paul was a consultant for Arthur Andersen & environmentalism, taste for luxury, or interest in innovation. Resonate’s investors include Revolution Growth, Company. Greycroft and iNovia. Resonate is headquartered in Reston, Va. with offices in Chicago, Los Angeles, New York and Washington D.C. In addition to corporate clients, he is a lecturer in the MBA programs at Xavier University and the YarcData LLC, a Cray company, delivers business-focused real-time graph analytics for University of Cincinnati. enterprises to gain business insight by discovering unknown relationships in Big Data. Customers include the Canadian government, Mayo Clinic, Noblis, Pittsburgh Paul holds a bachelors degree in economics, and an Supercomputing Center, Sandia National Laboratories, and the United States government, among others. MBA from the Wharton School at the University of YarcData is based in the San Francisco bay area and more information is at www.yarcdata.com. Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. Harte-Hanks Inc. is a worldwide direct and targeted marketing services company that offers the widest variety of integrated, multichannel, data-driven solutions for several leading brands around the globe. We help international consumer and business to business marketers gain insight into their customers’ behaviors from their data and use that insight to create innovative marketing Join our Customer Analytics programs that break through the clutter to deliver impressive, business-changing results. We’re passionate & Intelligence Conference about making our customers get maximum value from their direct marketing investment. http://www.harte- LinkedIn Group hanks.com/page/databasemarketing_marketing

Attensity is an enterprise software and services company specializing in customer experience management and corporate intelligence. Our solutions turn business and competitive Don’t miss out on the intelligence information into actionable insights. Using highly sophisticated natural language processing and analytics, our solutions identify relevant and accurate information in real time from Big Data, to anticipating opportunity to Speak, trends, to providing early warnings and detecting opportunities that enable better business decisions that respond to customer needs to grow revenue and increase profitability. Sponsor or Exhibit: Using semantic intelligence and other technologies, Attensity "reads" millions of real-time conversations from web, social media, emails, surveys, and other internal sources, providing deep insights into a company's market and customers and powering more effective customer engagement processes. www.attensity.com Sponsors and exhibits are excellent Evidon reveals the invisible web. opportunities for your company to Our technology gives brands, publishers, networks and other businesses around the world showcase its products and services to unique insight into the digital ecosystem—including unparalleled intelligence on the marketing technologies high-level, targeted decision-makers. that underpin the commercial web —and the power to control their impact on business. IQPC helps companies like yours Evidon technology includes Ghostery®, the industry-leading browser tool that reports on data collection achieve important sales, marketing, across 26 million websites and informs the company's business control solutions. We also provide market- leading privacy controls for more than $2 billion of display media and e-commerce transactions annually and branding objectives by setting that empower more than 150 million people a day to control how their information is used online. aside a limited number of event Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a sponsorships and exhibition space – all result. of which are tailored to assist a platform to maximize its exposure at Alteryx provides an indispensable and easy-to-use analytics platform for enterprise the event. companies making critical decisions that drive their business strategy and growth. Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market For more information on opportunities, outsmart their competitors, increase customer loyalty and drive more revenue. It Humanizes sponsorship or exhibiting at the Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, Customer Analytics and location insight, and business intelligence; easily perform predictive and spatial analytics; and produce Intelligence conference, please analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily. Headquartered in Irvine, contact Simon Copcutt at California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ [email protected] or call 1- users worldwide. Visit Alteryx, the leader in Strategic Analytics, today at www.alteryx.com or call 1-888- 212- 885-2771. 836-4274.

7 Register online at www.customeranalyticsevent.com or call 1-800-882-8684 Register by 6/28/2013 and Save up to $200! Cu2nsd tomer Analytics & Intellige nce Conference

July 23 - 24, 2013 A 360-degree understanding of behavior: Hilton San Diego Resort & Spa, San Diego, CA Uniting research and data for actionable insights

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8 Register online at www.customeranalyticsevent.com or call 1-800-882-8684