Publisher a Monthly Publication for the Kansas Newspaper Industry November 5, 2008
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The Kansas Publisher A monthly publication for the Kansas newspaper industry November 5, 2008 Inside Today Kansas students chose Obama, Page 2 but parents gave nod to McCain John Foust has some advice on sketching out your ideas ansas kids chose taking the unknown out of the Democrats Barack voting experience for people at KObama and running a very young age,” said Rachel Page 3 mate Joe Biden to be the next Willis, Kids Voting Kansas K-State to host seminar on president and vice president executive director. “With this HIV/AIDS issue of the United States in voting being such a historical election, on Tuesday. Obama and Biden we are thrilled with the turnout received 24,013 votes in the and participation.” Page 4 mock election to 20,152 for Preliminary results Kevin Slimp takes on technol- Republicans John McCain and are available at www. ogy issues in a Q&A format Sarah Palin. kidsvotingkansas.org. More than 45,000 students In the U.S. Senate race, from Kansas cast ballots in the students favored Pat Roberts Page 5 presidential election through over Jim Slattery 13,183 David Powls says newspapers Kids Voting Kansas, an affiliate of Kids Voting votes to 10,058, and in the U.S. House of need to take editorial stands USA. KVK is managed by the Kansas Press Representatives races, all four incumbents — Association. Jerry Moran, Nancy Boyda, Dennis Moore and Page 7 “Kids Voting USA creates lifelong voters by Todd Tiahrt — received nods from students. Job openings and other listings for newspapers Future of industry topic of Montgomery seminar Wonder where the newspa- the research that led to the John G. Montgomery family, is per industry is headed? American Press Institute’s in its third year. It will be held Page 8 Isn’t everyone! Newspaper Next formula for in the Emerald Room at the Doug Anstaett takes a look at A Kansas Newspaper the future. Capitol Plaza Hotel in Topeka. the future of newspapers Foundation-sponsored program Steve Gray, the guru of The Montgomery fam- this Friday (Nov. 7) will bring Newspaper Next 2.0, will ily’s gift makes it possible for you the latest research on the explain API’s proposed new KPA members to attend this KPA Calendar business models that will work business model for newspa- program for just $75, less than Nov. 7 best as the newspaper industry pers that combines print with half what API usually charges Montgomery Symposium, retools for the future. the unlimited opportunities for its one-day seminar. Capitol Plaza, Topeka The Montgomery Family provided by the internet. Call Rachel Willis at 785- Symposium, an annual “think The symposium, underwrit- 271-5304 to register or e-mail tank” approach to a big issue ten by a gift to the Kansas her at [email protected]. Nov. 14 in our industry, will focus on Newspaper Foundation by the Deadline is noon Thursday. Adobe Illustrator training ses- sion, Wichita State University Ray Carlsen will retire from Inland Press in 2009 he Inland Press Asso- chief executive officer of Shaw of 2009, if not sooner. Other Dec. 15 ciation and Inland Press Newspapers, Dixon, Ill., and executive committee mem- Bill of Rights Day TFoundation today an- 2007-2008 president of Inland, bers include Denise Palmer, nounced that Ray Carlsen, ex- said the association’s executive publisher of the Tampa, Fla., ecutive director since 1986, is committee will be initiating a Tribune; Doug Franklin, pub- April 24-25, 2009 planning to retire during 2009 search for a successor, predict- lisher of the West Palm Beach, Kansas Press Association an- at such a time when an orderly ing a timeline to be completed Fla., Post; Charles Pittman, nual meeting, Wichita Airport transition can take place. by the organization’s 124th Hilton. Tom Shaw, president and annual meeting in October See CARLSEN on Page 3 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 KPA Board Simple sketches can assist David Powls President in ad design, sales efforts Holton Recorder [email protected] By John Foust tion. A few horizontal lines will serve to n the 2008 book “The Back of the indicate body copy. Tom Throne Napkin: Solving Problems and Selling It is important to work quickly, and First Vice President IIdeas with Pictures,” Dan Roam writes not let time become a hindrance. If you Junction City Daily Union of the power of visual communication. spend more than 30 seconds on each rough [email protected] He uses the example of a common paper sketch, you’re drawing too much detail. napkin to emphasize the value of simple Because the process is evolutionary by Linda Mowery-Denning sketches. nature, you’ll find that a few doodles can Second Vice President People in the advertising profession quickly lead you to a workable idea. In Ellsworth County Independent/Reporter have been doing this for years. When two minutes, you should be able to draw [email protected] it comes to selling five or six thumbnails on one sheet of your and developing ad legal pad. Patrick Lowry concepts, a paper Treasurer napkin (or a legal 2. Ad sales. Sketches on a legal pad Hays Daily News pad) can be your best can work wonders in a sales presentation. [email protected] friend. It doesn’t mat- When you pick up your pen and draw ter if you’re not an something in front of a client – even if it’s Gary Mehl accomplished artist. just a simple circle – you’ll create some Past President The objective is to degree of visual suspense. He or she can’t McPherson Sentinel clarify your ideas – help but wonder, “What’s next?” [email protected] for yourself and for For example, you can draw a circle on your clients. the left side of the page and say, “This is Dan Simon Legislative Director There are two ar- John Foust your business.” Draw a circle on the right Olathe News eas in which sketch- side and say, “Here is your target audi- [email protected] ing can be particularly helpful: ence.” Then extend an arrow from the first circle to a point outside the second circle Greg Branson 1. Ad design. In the world of advertis- and say, “The wrong advertising choice Daily Director ing, rough drawings on a small scale are will miss your target completely.” Next, Kansas City Star known as thumbnail sketches. Just as a draw an arrow that hits the audience circle [email protected] carpenter develops ideas on scratch paper and say, “The right choice will hit the before building a piece of furniture, you bulls’ eye.” Dane Hicks can use thumbnail sketches to develop To add substance to the sketch, say Nondaily District Director layout ideas. something like, “We offer three services Anderson County Review Thumbnails are doodles with direc- that can help you reach that audience with [email protected] tion. Most people draw thumbnails about the right message. Write a big “3” over the the size of a business card. Working small arrow, and – presto! – you have a compel- Dan Thalmann makes the design process less intimidat- ling lead-in to some key sales points. Northeast District Director ing and helps ideas flow freely. This is a All it takes is a legal pad. And a little Washington County News good chance to experiment. See what will imagination. [email protected] happen with oversize art that runs into the border – or a small illustration in a sea of John Foust may be conrtacted for in- Chris Faimon white space. formation about his training videos for ad Southeast District Director Don’t worry about accuracy; stick departments: [email protected]. Coffey County Republican [email protected] figures will work fine. Don’t try to print neatly; just scribble words as fast as you (c) Copyright 2008 by John Foust. All Ben Marshall can or write the word “headline” in posi- rights reserved. Central District Director Sterling Bulletin This month’s question [email protected] Q. I would like to send in my directory form for the 2009 Brad Lowell KPA Online Directory but I cannot find my form. What do I Northwest District Director Concordia Blade-Empire do? [email protected] A: Please e-mail Emily at [email protected] and Dena Sattler she will send you a new form electronically. Since we have Southwest District Director decided to abandon the printed edition of the directory, it is Garden City Telegram critical that this information be accurate and up-to-date. [email protected] Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 3 Carlsen K-State to host literacy seminar Continued from Page 7 on HIV/AIDS for media, students senior vice president, Schurz Communica- edia professionals, journalism tions, South Bend, Ind.; and Kathleen Bal- students and others are invited to lanfant, owner and publisher of the Village Mattend a health literacy seminar News and Southwest News, Bellaire, Tex. on HIV/AIDS at Kansas State University Carlsen said he remains enthused and on Nov 19. The event is free and open to dedicated to the suc- the public. cess of Inland’s news- The seminar, “Social Dimensions of paper constituency AIDS: Partnering with the Media,” will and will seek op- address the role of community media in portunities to remain HIV/AIDS education and prevention in supportive in a less local communities. than full-time role.