The Publisher A monthly publication for the Kansas newspaper industry November 5, 2008

Inside Today Kansas students chose Obama, Page 2 but parents gave nod to McCain John Foust has some advice on sketching out your ideas ansas kids chose taking the unknown out of the Democrats Barack voting experience for people at KObama and running a very young age,” said Rachel Page 3 mate Joe Biden to be the next Willis, Kids Voting Kansas K-State to host seminar on president and vice president executive director. “With this HIV/AIDS issue of the in voting being such a historical election, on Tuesday. Obama and Biden we are thrilled with the turnout received 24,013 votes in the and participation.” Page 4 mock election to 20,152 for Preliminary results Kevin Slimp takes on technol- Republicans John McCain and are available at www. ogy issues in a Q&A format Sarah Palin. kidsvotingkansas.org. More than 45,000 students In the U.S. Senate race, from Kansas cast ballots in the students favored Page 5 presidential election through over 13,183 David Powls says newspapers Kids Voting Kansas, an affiliate of Kids Voting votes to 10,058, and in the U.S. House of need to take editorial stands USA. KVK is managed by the Kansas Press Representatives races, all four incumbents — Association. , , Dennis Moore and Page 7 “Kids Voting USA creates lifelong voters by — received nods from students. Job openings and other listings for newspapers Future of industry topic of Montgomery seminar Wonder where the newspa- the research that led to the John G. Montgomery family, is per industry is headed? American Press Institute’s in its third year. It will be held Page 8 Isn’t everyone! Newspaper Next formula for in the Emerald Room at the Doug Anstaett takes a look at A Kansas Newspaper the future. Capitol Plaza Hotel in Topeka. the future of newspapers Foundation-sponsored program Steve Gray, the guru of The Montgomery fam- this Friday (Nov. 7) will bring Newspaper Next 2.0, will ily’s gift makes it possible for you the latest research on the explain API’s proposed new KPA members to attend this KPA Calendar business models that will work business model for newspa- program for just $75, less than Nov. 7 best as the newspaper industry pers that combines print with half what API usually charges Montgomery Symposium, retools for the future. the unlimited opportunities for its one-day seminar. Capitol Plaza, Topeka The Montgomery Family provided by the internet. Call Rachel Willis at 785- Symposium, an annual “think The symposium, underwrit- 271-5304 to register or e-mail tank” approach to a big issue ten by a gift to the Kansas her at [email protected]. Nov. 14 in our industry, will focus on Newspaper Foundation by the Deadline is noon Thursday. Adobe Illustrator training ses- sion, Wichita State University Ray Carlsen will retire from Inland Press in 2009 he Inland Press Asso- chief executive officer of Shaw of 2009, if not sooner. Other Dec. 15 ciation and Inland Press Newspapers, Dixon, Ill., and executive committee mem- Bill of Rights Day TFoundation today an- 2007-2008 president of Inland, bers include Denise Palmer, nounced that Ray Carlsen, ex- said the association’s executive publisher of the Tampa, Fla., ecutive director since 1986, is committee will be initiating a Tribune; Doug Franklin, pub- April 24-25, 2009 planning to retire during 2009 search for a successor, predict- lisher of the West Palm Beach, Kansas Press Association an- at such a time when an orderly ing a timeline to be completed Fla., Post; Charles Pittman, nual meeting, Wichita Airport transition can take place. by the organization’s 124th Hilton. Tom Shaw, president and annual meeting in October See CARLSEN on Page 3

Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 KPA Board Simple sketches can assist David Powls President in ad design, sales efforts Holton Recorder [email protected] By John Foust tion. A few horizontal lines will serve to n the 2008 book “The Back of the indicate body copy. Tom Throne Napkin: Solving Problems and Selling It is important to work quickly, and First Vice President IIdeas with Pictures,” Dan Roam writes not let time become a hindrance. If you Junction City Daily Union of the power of visual communication. spend more than 30 seconds on each rough [email protected] He uses the example of a common paper sketch, you’re drawing too much detail. napkin to emphasize the value of simple Because the process is evolutionary by Linda Mowery-Denning sketches. nature, you’ll find that a few doodles can Second Vice President People in the advertising profession quickly lead you to a workable idea. In Ellsworth County Independent/Reporter have been doing this for years. When two minutes, you should be able to draw [email protected] it comes to selling five or six thumbnails on one sheet of your and developing ad legal pad. Patrick Lowry concepts, a paper Treasurer napkin (or a legal 2. Ad sales. Sketches on a legal pad Hays Daily News pad) can be your best can work wonders in a sales presentation. [email protected] friend. It doesn’t mat- When you pick up your pen and draw ter if you’re not an something in front of a client – even if it’s Gary Mehl accomplished artist. just a simple circle – you’ll create some Past President The objective is to degree of visual suspense. He or she can’t McPherson Sentinel clarify your ideas – help but wonder, “What’s next?” [email protected] for yourself and for For example, you can draw a circle on your clients. the left side of the page and say, “This is Dan Simon Legislative Director There are two ar- John Foust your business.” Draw a circle on the right Olathe News eas in which sketch- side and say, “Here is your target audi- [email protected] ing can be particularly helpful: ence.” Then extend an arrow from the first circle to a point outside the second circle Greg Branson 1. Ad design. In the world of advertis- and say, “The wrong advertising choice Daily Director ing, rough drawings on a small scale are will miss your target completely.” Next, Kansas City Star known as thumbnail sketches. Just as a draw an arrow that hits the audience circle [email protected] carpenter develops ideas on scratch paper and say, “The right choice will hit the before building a piece of furniture, you bulls’ eye.” Dane Hicks can use thumbnail sketches to develop To add substance to the sketch, say Nondaily District Director layout ideas. something like, “We offer three services Anderson County Review Thumbnails are doodles with direc- that can help you reach that audience with [email protected] tion. Most people draw thumbnails about the right message. Write a big “3” over the the size of a business card. Working small arrow, and – presto! – you have a compel- Dan Thalmann makes the design process less intimidat- ling lead-in to some key sales points. Northeast District Director ing and helps ideas flow freely. This is a All it takes is a legal pad. And a little Washington County News good chance to experiment. See what will imagination. [email protected] happen with oversize art that runs into the border – or a small illustration in a sea of John Foust may be conrtacted for in- Chris Faimon white space. formation about his training videos for ad Southeast District Director Don’t worry about accuracy; stick departments: [email protected]. Coffey County Republican [email protected] figures will work fine. Don’t try to print neatly; just scribble words as fast as you (c) Copyright 2008 by John Foust. All Ben Marshall can or write the word “headline” in posi- rights reserved. Central District Director Sterling Bulletin This month’s question [email protected] Q. I would like to send in my directory form for the 2009 Brad Lowell KPA Online Directory but I cannot find my form. What do I Northwest District Director Concordia Blade-Empire do? [email protected]

A: Please e-mail Emily at [email protected] and Dena Sattler she will send you a new form electronically. Since we have Southwest District Director decided to abandon the printed edition of the directory, it is Garden City Telegram critical that this information be accurate and up-to-date. [email protected] Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 3 Carlsen K-State to host literacy seminar Continued from Page 7 on HIV/AIDS for media, students senior vice president, Schurz Communica- edia professionals, journalism tions, South Bend, Ind.; and Kathleen Bal- students and others are invited to lanfant, owner and publisher of the Village Mattend a health literacy seminar News and Southwest News, Bellaire, Tex. on HIV/AIDS at Kansas State University Carlsen said he remains enthused and on Nov 19. The event is free and open to dedicated to the suc- the public. cess of Inland’s news- The seminar, “Social Dimensions of paper constituency AIDS: Partnering with the Media,” will and will seek op- address the role of community media in portunities to remain HIV/AIDS education and prevention in supportive in a less local communities. than full-time role. He It will be Wednesday, Nov. 19, from and his wife, Blaze, 1:30 to 4 p.m. in the Flint Hills Room of anticipate spending the K-State Student Union. more time with grand- The event, organized by the Huck children and family Boyd National Center for Community members in Illinois Media in the A.Q. Miller School of Jour- Key speakers will include Sheryl Kelly Ray Carlsen and Arizona, keep- nalism and Mass Communications, is part and Kathryn Thiessen from KU Internal ing their principal of a health literacy project supported by Medicine Midtown Clinic in Wichita, Kan. residence near Rockford, Ill. K-State’s Center for Community Engage- Both Kelly and Thiessen have several “Ray’s retirement has been an event ment and Development. Community years of local, state and international expe- that every officer of Inland has hoped partners include the Regional AIDS Proj- rience working on HIV/AIDS education. would not happen under his/her watch,” ect of Manhattan and the Geary County Other speakers will discuss how to said Inland President Tom Shaw. “Al- Research and Extension office in Junction improve reporting and writing strategies though we know no one person is so valu- City. for HIV/AIDS. able to an organization that they cannot be replaced...well, Ray comes mighty close. Ray has served his friends in the Industry Former SCI vice president dead at 81 well. He is truly a friend to all and we wish Ray and Blaze the very best.” illiam D. (Bill) Duckworth, 81, Inc. in Topeka, Kansas, as vice president Shaw said, “Now, given the fact that former vice president and trea- and treasurer. Ray will be leaving, we fully embrace this Wsurer of Stauffer Communica- Of great importance to Bill was his pending change for the opportunity it is, tions, Inc., died Oct. 31, 2008 in Houston. association with the Shrine and Masonic which is to provide Inland members new Bill was born on April 26, 1927 to Wil- organizations. The family suggests dona- and innovative leadership and services.” liam and Cora Duckworth in Vinson, Okla. tions to a Shriner hospital in his honor. Carlsen, a former community newspa- After graduation from high school he Bill is survived by his wife, Betty; his per publisher in Ohio and Pennsylvania served for two years in the United States son, Bart, wife Debi and grandchildren and former executive manager of the Vir- Marines, which was a point of great pride Ben and Annie; two sisters, Edith Keith ginia Press Association, led the 123-year- with him. Following his military service and Bonnie Combest and her husband Ed; old association during a period of growth he attended and graduated from Amarillo a brother, Billy Ray Duckworth and his from fewer than 400 member newspapers College and West Texas State Univer- wife Patsy; his brother-in-law, Charles in 1987 to 1,234 member newspapers this sity. He was employed by Globe News Seaman and wife Darilyn; along with year. The association’s net worth increased Publishing Co. in Amarillo, Texas from many nieces and nephews. from $42,044 in 1986 to $744,175 in 1949-1966. A memorial service was Tuesday at 2007, while the foundation’s net worth Bill then spent almost thirty years Southminster Presbyterian Church, Mis- increased from $1,127,580 in 1986 to employed by Stauffer Communications, souri City, Texas. $4,358,039 in 2007. Inland also added many new services for newspapers, supplementing the long- Adobe Illustrator training slots remain standing industry standard National Cost few slots remain open for the workflow. You will learn the basic tools & Revenue Study for Daily Newspapers Kansas Press Association’s Adobe in Illustrator along with ideas for creating and Newspaper Industry Compensa- AIllustrator training seminar set for infographics, how to modify clip art, sug- tion Survey with a newspaper-exclusive Nov. 14 at Wichita State University. gestions on streamlining ad creation and Employee Attitude Survey program, a Cort Anderson, KPA’s technology con- placement and the differences between Monthly Margin Report on individual sultant, will present the day-long seminar, designing art for the Web and print. newspaper performance, and an annual which will begin at 9 a.m. and conclude Cost for the event is $60 for KPA mem- Trend Analysis of bellwether trends affect- by 3:30 p.m. Lunch is on your own. bers and $75 for non-members. To register ing newspaper operations. Seminar participants will learn how for the event, e-mail Rachel Willis, KPA’s Founded in 1885, Inland operates from Adobe Illustrator can improve the news- education director, at rwillis@kspress. association offices in Des Plaines, Ill. paper’s look and improve its ad creation com. 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 Slimp takes on a variety of technology issues ust like everyone else’s, my inbox needs to be emptied on a regular basis. Here are some of the questions I’ve received from readers in the past few Jweeks: We’ve been using the Lacie Ethernet Mini as our server for the past three years. We’ve had a cou- ple of power surges lately and the Lacie seems toQ be acting up so we’re going to purchase a backup to make sure we’re ready when the drive dies. Are you still recommending Lacie externals as server or have you come across anything better? Bob, Technology Guru, Tennessee

Bob, You’ve learned an important truth I’ve tried to impress on my clients: never buy one Ethernet disk. Always buy two and use the second as a backup. Ethernet disks, like most drives, Love your columns. How do I get hold of past columns, generally last approximately three years be- in particular the column about the H2 audio recorder and fore succumbing to some hardware problem. the flip video? Thanks for your help. The answer to your question is yes. I still Q Steve, Publisher, New Jersey recommend Lacie drives. No problem, Steve. Our newspaper is looking at getting Kevin Slimp You can visit my Web site at kevinslimp.com to find most of a Content Management System that my columns from the past five years or so. can handle multimedia, advertising andQ classified. We have a daily free circula- Hope things are going well in your world. We finally tion of 35,000. We have just started our search and already the made the move to Macs in our ad comp department and process seems so daunting. Do you have any suggestions, or can have a few cross platform questions and other things. you point me in the right direction, of systems that would be DoesQ the preview setting in Photoshop make a difference as far good for us to look into? I appreciate any help that you can give. as saving as Mac or Windows compatible? We are still using PCs Thanks in editorial and building our final pages on a PC, but we are using Tricia, General Manager, Florida PDFs for all the ads that are placed on the final pages. Also, is TIFF the best format for photos? Is there an advantage/disadvan- Yes, Tricia, I can get you started in the right direction. tage of using JPEG? There are several editorial workflow and ad placement systems Craig, Advertising Manager, Texas out there. I would suggest you talk to the folks at Woodwing and Roxen. Woodwing has built a solid business around the world It’s about time, Craig. I’m just playing with you, maybe. As over the past few years and is making its presence felt in North far as the preview goes, I’ve never noticed that it makes a dif- America. If you’re looking for an InDesign based system, as most ference. However, to be on the safe side, you could save photos newspapers are, Woodwing has some nice features. The Roxen meant to go into ads with a Mac preview and others with PC Editorial Porter is a newer entry into the Content Management previews. Frankly, I think you’ll be fine either way. As far as field, but it has started to gain fans in North America, Europe and the file format for photos, JPEG should be your last option for Australia. Unlike Woodwing, which is plug-in based, Roxen is printed photos. It’s the format of choice for pictures that go up on browser based. your Web site, but I’d stick with TIFF or EPS files for the printed versions. One of our member papers is having problems with Microsoft Word docx files. They can’t place them in I need your help. I have InDesign CS3 and a client InDesign CS. They are Mac based. Do you know of any that sends ads in Microsoft Publisher format. By going tricksQ to get this to work? through a bunch of steps in Photoshop, I eventually get Kent, Tech Guru, themQ converted to CMYK and everything comes out fine except for the text, which looks bluish and shaky. What can I do to fix Kent, this? I have asked Adobe and Microsoft. No one seems to know. I’d advise them to get a copy of NeoOffice. It’s free and opens You’re my last hope! .docx files. Just save them from NeoOffice as .doc files, then Celeste, Graphic Design, Canada place in InDesign. By the way, docx files place in InDesign CS4. You can down- Hope is cheap these days, Celeste. What you need is a plug-in load a free copy of NeoOffice at www.neooffice.org/neojava/en/ index.php. See SLIMP on Page 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 5 Take stand, but don’t take yourself too seriously ello from Holton. At this writing, curtains and tell our readers how we plan Someone a long time ago told me that we’re in the process of printing to vote – knowing full well we’re open- community journalism is the most difficult Hour Wednesday, Nov. 5 edition ing up ourselves to the possible business career I would ever love. That has been with the general election results. backlash that can come when a customer the case for me. As all newspaper editors My pick for president (John McCain) (or customers) disagrees with us. I’m sure know, every day in this business brings mirrored the majority of the state’s voters you know what I mean. new stories to write and new advertising on election day but At times like these, I think about the messages to sell for the paper. lost in the national life and times of longtime Garnett newspa- I believe it’s important for newspaper voting. per editor George Clasen, now deceased. editors – especially those of us in smaller A $21.3 million I grew up in Garnett. Clasen provided communities – to continue writing editori- Holton school bond me with my first real newspaper job (an als on political issues and races and other issue that I wrote in internship). My parents often did not agree important local issues (like school bond favor of failed on with the opinions that editor Clasen voiced issues, for example). There are many election day by a 2-1 in The Garnett Review and Anderson places for people in our communities to margin. Countian. But when Clasen retired, many turn for news these days but not a lot of Had I been Garnett residents, including my parents, others willing to take a stand on important newspapering in any commented that they really missed him community issues of the day. other county in the and his opinions – even if they did dis- Some final advice about editorial writ- Second Congressio- David Powls agree with him much of the time! ing in a small community: Do your home- nal District, I would I often write in The Holton Recorder work first. Consult with experts on your have strongly supported Nancy Boyda’s that it’s OK for readers to disagree with subjects. Understand the issue you’re writ- re-election campaign. Her opponent, me and remain on friendly terms with me. ing about; avoid those issues you don’t. however, is from Holton and I know Lynn I also often write that the opinions of the Trust your judgment on what’s best for Jenkins will do a fine job at Washington, paper are printed on the Opinion Page your community. Never be too stubborn to D.C., too. I editorialized it was a shame only. admit mistakes when you make them. that we couldn’t send both Boyda and In community journalism, we strive to …And when your favorite presidential Jenkins to Congress. I believe that. provided our readers with both sides of candidate does not win and the school Another Holton High School gradu- important issues – in every story – all the bond you supported fails, don’t take it too ate, Pat Roberts, won his U.S. Senate race time. In fact, a news story is not complete seriously. against Jim Slattery. This political race until it provides both sides to every issue. also featured two good candidates. If we’re doing our jobs as newspaper re- David Powls is president of the Kansas As newspaper editors, it is tradition porters, readers should not know how we Press Association for 2008-09. for us to step outside the voting booth feel about either side of an issue.

The Kansas Press Association team brought the Little Lowell, Jim Lowell, Dan Simon and Tom Broeckel- Brown Jug back to Kansas after defeating the Mis- man. Ben Marshall, right, served as golf chairman and souri Press team in the annual golfing competition team leader. The team outscored MPA 23-1 in match that dates back to 1963. Members were (from left) Jay play competition to reclaim the jug (foreground). 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 est versions of most applications (Adobe Slimp CS4, Quark 8, etc.) work just fine in 10.5. KPA Office Staff Actually, they work better than fine. They Doug Anstaett Continued from Page 4 fly! However, not so much for a lot of Executive Director older applications. Take my advice: Stick [email protected] for InDesign called PUB2ID from Markz- with 10.4. It will save you a lot of head- ware. It allows you to open Publisher files aches. Then, in a few months when you’ve Emily Bradbury in InDesign, converting them to InDesign upgraded all your application software, Member Services Director documents. Sometimes it works perfectly; take the plunge and update your operating [email protected] sometimes you’ll have to do a good bit system. of editing. However, it’s a lot better than Richard Gannon fuzzy text. Find it at markzware.com. What is the easiest way to print Governmental Affairs Director a listing of your fonts on a Mac? [email protected] I have the opportunity to upgrade Thanks. my iMac, power PC G5 from Q Matt, Publisher, West Becca Gray OS 10.4 to Leopard. I did a little Advertising Placement Director researchQ to see if my current programs Matt, [email protected] will run on Leopard such as CS and read There’s a nifty free utility called Font some horror stories about upgrading. Parade that will do the trick for you. You Nicole Schings What are your thoughts on 10.5 and older can find it at www.brightpebbles.org/font- Advertising Sales Director programs? parade. [email protected] Danny, Graphic Designer, Tennessee Kevin Slimp is a speaker and trainer Victoria Singer Danny, in the newspaper industry. He can be Accountant As you’ve correctly surmised, the lat- reached at [email protected]. [email protected]

Rachel Willis Education Director, KPA Reeves Media buys assets Executive Director Kids Voting Kansas [email protected] of Mount Hope newspaper OUNT HOPE – Reeves Media, graduated from Hutchison Community KPA Consultants owned by Robb and Martha College where he studied journalism. Reeves, has purchased the assets For the past year and a half, Young Cort Anderson M of The Clarion newspaper from Nancy worked as a staff writer for The Harvey Technology Hotline Stucky. County Independent. Training Seminars The transaction was completed Oct. 31. Reeves said there are no plans to relo- [email protected] Reeves Media also publishes The cate The Clarion office, close it, reduce Harvey County Independent, The Hesston staff or change the publishing cycle or Tom Eblen Record and The Ledger (Moundridge), publishing day of the newspaper. News-editorial all weekly newspapers in south-central “We have not done these things in the Community Newspaper Tuneups Kansas. other towns we work in,” he said. [email protected] “We are excited about publishing The With the Nov. 6 issue, the publication Clarion, and we are honored that Nancy moved to a full broadsheet size and has Mike Kautsch has entrusted us with the newspaper,” added full color. Media Law said Robb Reeves. “Geographically, it is a “This format is more of a traditional School of Law great fit with our other newspapers.” newspaper format and the full color will [email protected] Joey Young has been named editor of benefit readers and advertisers,” Reeves The Clarion. He is a native of Buhler and said. Michael Merriam Media Law Legal Hotline Newsmakers [email protected] Adam Stewart is a new reporter for Saturday. He underwent surgery to repair Hoch Publishing Co., which publishes the tendon and bone damage. He will undergo Marion County Record, Hillsboro Star- physical therapy after a cast is removed in FRIEND OF KPA Journal and Peabody Gazette-Bulletin. about two weeks. Randy Brown He’s a 2006 graduate of Kansas State Executive Director University from Washington, Kan. Doug Anstaett, executive director of Kansas Sunshine Coalition the Kansas Press Association, is partici- for Open Government Rich Gannon, director of governmen- pating in a seven-week course in Topeka Wichita State University tal affairs for the Kansas Press Asso- called the U.S. Attorney’s Citizens Acad- [email protected] ciation, severely injured his hand while emy. The course is designed to educate tearing down an old barn near Topeka on members on the functions of that office. Kånsas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 7 THE KPA MARKETPLACE NEWS practice approach to the overall operation. thinker, quick learner and able to meet The Parsons Sun needs a sports editor to Previous publisher or general management deadlines. Successful candidates should cover area high schools and a community experience is a plus but other management also be able to translate complex biologi- college. Send resumes, clips to Ray Nolt- experience will be considered. Under- cal information to audiences inside and ing, P.O. Box 836, Parsons, 67357, or standing the fundamentals of running a out of the scientific community, includ- e-mail to [email protected]. small business is critical. NPG Newspa- ing policy makers, rural farmers and pers Inc. is a division of News-Press and ranchers and conservation professionals. NEWS REPORTER — The Kansas City Gazette Company, a growing company Knowledge of the PLJV region and related Kansan is looking for a hard-working, which has holdings in Newspapers, Cable, wildlife conservation, socio-economic and dedicated reporter to cover numerous and Broadcast television stations. Excel- Farm Bill policy issues is a plus. Interest- beats in Wyandotte County. The right lent benefits including 401(k), health, ed applicants should e-mail a resume and person must have news and feature writing dental, vision, disability insurances, vaca- cover letter to Michael Carter, PLJV Coor- experience as well as photography experi- tion and holiday. The successful applicant dinator: [email protected] by close of ence and knowledge of QuarkXpress, must pass a drug screen and background business Nov. 15, 2008. All applications Photoshop and other Mac-based computer check. Send resumes to Lee Sawyer, NPG will be acknowledged. Download com- programs. Competitive pay and benefits General Manager, 825 Edmond St., St. plete position description. The PLJV is a package. Send resume, writing samples Joseph, MO 64501 or e-mail to lsawyer@ regional partnership of federal and state and references to Matt Kelsey, managing npgco.com. wildlife agencies, conservation groups, editor, at [email protected]. private industry and landowners dedicated UNIVERSITY to conserving bird habitats in the Southern The McPherson Sentinel is seeking a Writer, research news and features. Kansas High Plains. For more information: www. full-time, multi-beat reporter to join the State University seeks a talented self- pljv.org newsroom. Web and multimedia experi- starter with professional news writing ence a plus. Assignments would include experience. Send copies of three published BUILD YOUR CIRCULATION hard news, features and unique content articles, letter of application, resume, Weeklies — attract more subscribers and and videos for the newspaper’s Web site. names and contact information for three turn your circulation into CASH with the Send clips, resume and at least two refer- references to: Search committee, K-State proven Hometown Sweepstakes circula- ences to Katie Stockstill, Managing Editor, Media Relations, 9 Anderson Hall, Man- tion development program. Cheaper & McPherson Sentinel, 301 S. Main St., hattan, KS 66506-0117. Job description better than telemarketing with a no-fee McPherson, KS, 67460 or via e-mail at online: Job description online at http:// guarantee! Now booking fall ‘08 promo- [email protected]. www.k-state.edu/media. Kansas State Uni- tions. See more at www.hometownsweep- versity is an equal opportunity employer. stakes.com, or e-mail Dane Hicks at The Miami County publisher position will Background check required. [email protected]. be responsible for the overall management of NPG Newspapers’ three publications; OTHER The Miami County Republic, The Louis- The Playa Lakes Joint Venture (PLJV) burg Herald and The Osawatomie Graph- is seeking qualified candidates for the “81% of newspaper ic. Candidate must be willing to locate to position of Communications Director. The Web site users one of the three Miami County communi- position provides communications and ties. Miami County is a growing county outreach leadership to the PLJV and is also read their just south of the Kansas City metro area instrumental in promoting activities of the in Johnson County, Kansas. The position PLJV and increasing public and partner printed paper.” has profit responsibility for all publica- awareness of and participation in bird –Newspaper National Network tions. This position will be responsible to habitat conservation through development, maintain and expand a relevant and unique execution and evaluation of an effective news product for all markets. Converging communications strategy. Position requires print and online in this operation is start- substantial coordination among private, ing to happen, but will need to be a key state and federal conservation organiza- element of the success. We are looking tions involved in bird conservation, and as to integrate and grow our sales presence such, the incumbent needs to be a proven to maximize our revenues for all publica- team leader as well as a team participant. tions. It will be important to utilize NPG Applicants should be experienced in resources to help analyze opportunities external and internal communications and and create efficiencies. Develop systems to media relations, marketing and strategic enable all publications to share in resourc- communications, website management, es and content. Understand the Kansas team leadership and coordination and have Your advertisers can make an impact City market and look for opportunities in excellent writing, editing and organiza- with AdBuilder.com Web Source. the immediate bordering areas to Miami tional skills; and should possess the work 800.245.9278, ext. 5324 County in each direction. Work with ethic indicative of an effective communi- [email protected] other NPG Newspapers to establish a best cator and be responsive, organized, a clear 8 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 It’s time for newspapers to seize the moment asked a dozen newspaper owners performance as “a record year on top of a online operations. recently how they were doing in this record year.” Wouldn’t we all like to have You might have read that the Christian I crazy economy. that problem? Science Monitor and U.S. News & World I got 14 different answers. I don’t know about you, but this defla- Report have announced they will no lon- And I wasn’t surprised. tionary phase in our industry caught me by ger have print editions. With the burgeon- Our industry is going through some surprise. ing readership provided by the internet, interesting times. Just like most everyone else, I thought it makes sense for those publications to If you’ve been the prosperity of the newspaper industry consider such a move. paying any atten- would continue for years, just like it has Most of our newspapers will continue tion, you know what for the past 30. to have printed editions for many years to has happened to the So did a number of newspaper com- come. But the day will arrive when some value of newspapers. panies, which paid premium dollar for of us may have to consider alternatives. Newspaper compa- properties right before the bottom fell out. My suggestion would be for everyone nies that once stood It’s probably a no-brainer, but the to have an internet presence. Our circula- as huge capital-rich newspapers that are doing the best are the tion penetration in many cases is simply bastions are suddenly ones with little or no debt. Even those with not high enough and we need to deliver finding themselves in significant debt are doing well as far as more audience to our advertisers and to the same shape as the operating profit is concerned, but even a our communities. housing industry. Doug Anstaett high level of profit sometimes is inad- Supplementing our print editions with Those who bought equate to service the debt load. online editions makes a weekly newspaper a house 20 or 30 years So, besides the lack of debt, what other into a daily — if you take it seriously. ago and have it paid for — or almost — factors have come into play in the indus- Online editions expand our readership have an entirely different perspective than try? territories from 20 miles to worldwide. those who bought a house right before the More and more newspaper companies All of a sudden, our communities include housing bubble burst. have decided to shut down their presses, soldiers in Afghanistan and Iraq, Peace If you have a $250,000 mortgage on sell them if they can and start printing Corps workers in Africa, grandparents on a house that is now worth $150,000, you at facilities that offer four-color process. the East Coast — and anywhere else in the know what I mean. Certainly this is not the answer for every- world where your community members Today, newspaper companies that one, but those whose press doesn’t run but have scattered in pursuit of new opportu- bought more properties at the going rates once or twice a week may at some point nities or to serve their country. 12 to 24 months ago are now staring at a have to consider going to a central printing Our industry isn’t dead ... it’s in transi- similar situation: their debt far exceeds the plant. I’m not suggesting you make such a tion. current value of the newspapers. decision on a whim, but if you’re trying to It’s time for each of us to seize the mo- But that’s only one side of the story. get control of some of your expenses, this ment! I’ve also talked to a number of publish- might be an option to consider. ers who report they are having record Other newspapers are bolstering their Doug Anstaett is executive director of years. One even described his newspaper’s revenue with more emphasis on their the Kansas Press Association. Attention, newspapers: we need your directory data forms If your newspaper’s name is not on this list, we have not re- Star, Keynotes for Older Kansans, Kingman Leader-Courier, ceived your Kansas Online Directory Data Form for 2009. Kiowa County Signal, The deadline was Oct. 31, so please return the forms promptly. Lakin Independent, Lawrence Journal-World, Leoti Standard, Thanks to the Anthony Republican, Arkansas City Traveler, Liberal Light, Lindsborg News-Record, Linn-Palmer Record, Baldwin City Signal, Barber County Index, Belle Plaine News, Madison News, Manhattan Free Press, Marion County Record, Belleville Telescope, Beloit Call, Best Times, Bucklin Banner, Marquette Tribune, Marysville Advocate, McPherson Sentinel , Caldwell Messenger, Chase County Leader-News, Clay Center Merchant’s Directory, Miami County Republic, Miltonvale Re- Dispatch, Clyde Republican, Collegio, Coffeyville Journal, Colby cord, Minneapolis Messenger, Mission Valley Herald, Monitor- Free Press, Conway Springs Star and Argonia Argosy, Concor- Journal (Little River), dia Blade-Empire, Courtland Journal, Crusader, Cunningham Neodesha Derrick, Ness County News, Norwich News, Osage Courier, County Herald Chronicle, Ottawa Herald, Oskaloosa Indepen- El Dorado Times, El Heraldo.Elkhart Tri-State News, Ells- dent, Peabody Gazette-Bulletin, Piper Press, Pittsburg Morning worth County Independent/Reporter, Fort Scott Tribune, Frank- Sun, Plainville Times, Prairie Post, Pratt American, Pratt Tribune, fort Area News, Girard Press, Glasco Sun/Delphos Republican, Rawlins County Square Deal, Rush County News, Riley Coun- Gove County Advocate, Great Bend Tribune, Greeley County tian, Sabetha Herald, Salina Journal, Silhouette, South Haven Republican, New Era, Spearville News, Sterling Bulletin, St. John News, St. Haskell County Monitor-Chief, Haysville Sun-Times, Hia- Marys Star, Stockton Sentinel, watha World, High Plains Journal, Hill City Times, Hillsboro Times-Sentinel, Valley Falls Vindicator, Wabaunsee County Free Press, Hillsboro Star-Journal, Horton Headlight, Hoxie Signal-Enterprise, Washington County News, Wellington Daily Sentinel, Hugoton Hermes, Humboldt Union, Hutchinson News, News, Western Kansas World, Western Times, Wichita Eagle, Jewell County Record, Kansas City Nursing News, Kansas City Wilson County Citizen, Wyandotte West and Yates Center News.