GLOBAL HAPPINESS 2020 What Makes People Happy in the Age of COVID-19

A 27-Country Global Advisor Survey

October 2020

For more information about this survey, go to: https://www.ipsos.com/en/global-happiness-study-2020

© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. Level of Happiness by Country

Global Advisor

Among 27 countries surveyed, happiness is most prevalent in China and the Netherlands, with about 9 in 10 in each country describing themselves as “very” or “rather” happy (93% and 87%, respectively). Saudi Arabia (80%), France and Canada (both 78%) follow. Fewer than half of adults in Peru (32%), Chile (35%), Spain (38%), Argentina (43%), Hungary (45%), and Mexico (46%) say they are happy.

% unhappy % happy Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 3 Change in % very % very happy + happy + rather Level of Happiness rather happy happy since 6/2019 GlobalAll Countries Average 63% 11% 52% 31% 6% -1% Q1. Taking all things China 93% 13% 80% 6% 1% 11% Netherlands 87% 20% 66% 12% 2% NA together, would you say Saudi Arabia 80% 30% 51% 12% 8% 2% you are: Very happy, France 78% 12% 66% 20% 2% -2% Canada 78% 16% 62% 18% 4% -8% rather happy, not very Australia 77% 18% 59% 20% 3% -9% happy, not happy at all Great Britain 76% 13% 64% 22% 2% -6% Sweden 74% 13% 61% 23% 3% -1% Germany 73% 8% 65% 24% 3% -5% Just over 6 in 10 (63%) adults Belgium 71% 7% 64% 25% 4% -2% globally report being happy: 11% United States 70% 12% 58% 25% 6% -9% Poland 68% 7% 60% 28% 4% -3% very much so and 52% rather so. India 66% 22% 44% 30% 4% -11% Countries with the highest Brazil 63% 14% 49% 29% 8% 2% Malaysia 11% 51% 36% 2% 10% proportion of adults considering 62% Italy 62% 5% 57% 31% 7% 5% themselves as very happy are Turkey 59% 13% 46% 31% 10% 6% Saudi Arabia (30%), India (22%), Russia 58% 5% 54% 36% 5% 11% and the Netherlands (20%). Japan 55% 8% 47% 36% 9% 3% South Korea 54% 3% 51% 40% 7% 0% Those with the highest South Africa 52% 10% 42% 38% 10% -7% prevalence of adults saying they Mexico 46% 9% 37% 45% 9% -13% are not happy at all are Spain Hungary 45% 5% 41% 44% 11% -5% (13%), Argentina and Chile (each Argentina 43% 6% 38% 45% 12% 9% Spain 4% 34% 49% 13% -8% 12%). 38% Chile 35% 5% 29% 54% 12% -15% Peru 32% 9% 22% 61% 7% -26%

Very happy Rather happy Not very happy Not happy at all

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 4 % very happy + rather happy Level of Happiness Change Change since Dec-11 May-13 Mar-17 Feb-18 Jun-19 Aug-20 since June Trended Data December 2019 2011 Q1. Taking all things together, Global Average 77% 77% 61% 70% 64% 63% -14% -1% would you say you are: very China 78% 79% 84% 85% 82% 93% 15% 11% happy, rather happy, not very Netherlands 87% Saudi Arabia 83% 74% 75% 76% 78% 80% -3% 2% happy, not happy at all Canada 85% 83% 81% 81% 86% 78% -7% -8% France 84% 81% 68% 77% 80% 78% -6% -2% Australia 86% 84% 72% 82% 86% 77% -9% -9% Compared to 2019, the prevalence of Great Britain 79% 81% 71% 78% 82% 76% -3% -6% happiness globally has remained Sweden 80% 87% 74% 81% 75% 74% -6% -1% nearly unchanged. It has increased by Germany 76% 77% 71% 68% 78% 73% -3% -5% at 5 points or more in six countries, Belgium 80% 80% 71% 80% 73% 71% -9% -2% most off all China and Russia, United States 85% 83% 80% 82% 79% 70% -15% -9% Malaysia, and Argentina. It has Poland 75% 72% 66% 71% 71% 68% -7% -3% India 89% 87% 78% 83% 77% 66% -23% -11% decreased by 5 points or more in 12 Brazil 77% 81% 56% 73% 61% 63% -14% 2% countries, most of all Peru, Chile, Italy 73% 68% 53% 60% 57% 62% -11% 5% Mexico, and India. Malaysia 69% 52% 62% 10% Turkey 89% 83% 58% 60% 53% 59% -30% 6% Compared to 2011, the percentage of Russia 61% 62% 56% 62% 47% 58% -3% 11% those saying they are happy in 2020 Japan 70% 69% 62% 60% 52% 55% -15% 3% has fallen by 14 points globally. It is South Korea 71% 62% 48% 57% 54% 54% -17% 0% down by 5 points or more in 17 in 23 South Africa 79% 83% 59% 72% 59% 52% -27% -7% surveyed both years, including Mexico 78% 80% 43% 67% 59% 46% -32% -13% Mexico, Turkey, South Africa, Hungary 43% 52% 48% 48% 50% 45% 2% -5% Argentina, Spain, and India where it is Argentina 68% 67% 48% 56% 34% 43% -25% 9% down by more than 20 points. The Spain 63% 57% 43% 53% 46% 38% -25% -8% Chile 41% 71% 50% 35% -15% only country showing a significant Peru 36% 54% 58% 32% -26% increase since 2011 is China (+15 In addition to the countries listed on the table with a percentage, the global average for the following years factored results for countries surveyed that year, but not in 2020: points). 2011: Indonesia; 2013: Indonesia and Norway; 2017: Colombia; 2018: Serbia; and 2019: Colombia and Serbia. See methodology section for sample sizes.

85% 85% 86% 83% 82% Q1. Taking all things together, 80%81% 81% 81% 78% would you say you are: very 79% CA 77% 80% 78% 77% happy, rather happy, not very 75% 73% happy, not happy at all 71% 70% US 70% 68% 67% 65% 67% 64% 63% GLOBAL Globally, the prevalence of happiness is 61% 61% 63% BR virtually unchanged from 2019. It is 59% about on par with the study low 55% 56% 56% 58% recorded in March 2017 – and 14 points 54% 58% below the highs seen in 2011 and 2013. 50% 48% MX Only 2 countries in the Americas show 45% 46% gains between 2019 and 2020: Argentina 43% 43% AR (+ 9) and Brazil (+2). 41% 36% At the other end of the spectrum, Peru, CL 35% 34% 35% Chile, and Mexico each see double-digit 32% 32% PE declines vs. 2019 (-26, -15, and -13 points, respectively). Declines of nearly 25% 10 points are seen in both Canada and Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020 the United States (-8 and -9), though Global Average Argentina Brazil Canada Chile adults in these countries are the happiest in the region (78% and 70%). Colombia Mexico Peru United States

% very happy + rather happy

See methodology section for sample sizes

© Ipsos | Global Advisor | Global Happiness Study | October 2020 6 Level of Happiness 95% Trended Data: Western 84% 87% Europe 85% 87% NE 81%81% 81% 82% 80% 80% 80% 80% 80% 78% FR Q1. Taking all things together, 79% 77% 77% 77% 78% 78% 76% GB would you say you are: very 75% 77% 74% 75% 74% SE 76% 70% 73% happy, rather happy, not very 71% 73% DE 71% 71% happy, not happy at all 73% 68% 68% BE 68% 65% 64% 63% 63% GLOBAL In nearly all of the Western European 61% 60% 62% IT countries surveyed, the percentage of 57% adults who consider themselves very or 55% 57% rather happy in 2020 is either in line with 53% 53% or a bit lower than 2019. For instance, Sweden, Belgium, and France are only 45% 46% down by 1 or 2 points. Erosion in Spain 43% (-8), Great Britain (-6), and Germany (-5) ES is a bit more pronounced. 38% 35% Italy is the only Western European country surveyed to buck this trend – happiness has risen by 5 points since 2019. Though at 62%, this is still 11 25% points below the high recorded in 2011. Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020 New this wave, the Netherlands posts Global Average Belgium France Germany Great Britain very strong levels of happiness (87%) – Italy Norway Spain Sweden Netherlands highest in the region and in 2nd place globally. % very happy + rather happy

See methodology section for sample sizes

© Ipsos | Global Advisor | Global Happiness Study | October 2020 7 Level of Happiness 95% Trended Data: Central/ 89% Eastern Europe, Turkey 85% 83% 82% Q1. Taking all things together, 77% 77% would you say you are: very 75% 75% happy, rather happy, not very 72% 71% 71% PL happy, not happy at all 66% 70% 68% 65% 64% 63% GLOBAL 61% 62% 61% 62% 61% Mixed movement is seen in happiness 59% TR 58% 60% levels among the Central/Eastern European 58% RU 55% 56% countries surveyed. Poland is the most 53% stable, with happiness down just 3 points 52% 50% from 2019 (to 68%). A somewhat larger 48% 48% 47% decline is seen in Hungary (down 5, to 45% 45% HU 45%). Happiness in these two countries is 43% now approaching study lows – of 43% in Hungary recorded in 2011 and of 66% seen in Poland in 2017. 35% By contrast, positive movement is seen in Russia – up 11 points vs. 2019, to 58% – 25% and more in line with prior readings. Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020 Happiness among Turkish adults is up 6 points, to 59% – though this is still very far Global Average Hungary Poland Russia Serbia Turkey off from the happiness levels seen 7 to 9 years ago (north of 80%). % very happy + rather happy

See methodology section for sample sizes

© Ipsos | Global Advisor | Global Happiness Study | October 2020 8 Level of Happiness 105% Trended Data: Asia-Pacific, Saudi Arabia, South Africa 95% 92% 92% 93% CN 89% 87% Q1. Taking all things together, 85% 86% 85% 86% 83% 84% 84% would you say you are: very 82%83% 79% 82% 79% 80% SA happy, rather happy, not very 78% 78% 77% 77% 77% 77% AU happy, not happy at all 75% 75% 76% 71% 74% 78% 72% 70% 70% 69% 69% 66% IN 65% 62% 64% Over the past year, the percentage of 63% GLOBAL 62% 61% adults who consider themselves happy 60% 62% MY 59% 59% has increased considerably in both 57% 55% JP 55% China (+11 points) and Malaysia 54% 54% KR 52% (+10). In fact, at 93%, happiness 52% ZA 48% reaches a study high in China. 45% Happiness is slightly improved or unchanged in Japan (+3), Saudi Arabia (+2), and South Korea (no change), 35% while erosion is seen this year in India (-11), Australia (-9), and South Africa (-7). 25% Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019 Aug 2020 Over the past 7 to 9 years, happiness Global Average Australia China India Indonesia has receded in South Africa, India, Japan Malaysia Saudi Arabia South Africa South Korea South Korea, and Japan, while it has been fairly stable in Saudi Arabia. Happiness and ebbed and % very happy + rather happy flowed in Australia since 2011. See methodology section for sample sizes

Global Advisor

© Ipsos© Ipsos | Global | Global Advisor Advisor | |Global Global Happiness Study Study | October | October 2020 2020 10 % greatest Change since 6/2019 Sources of Happiness – happiness + % greatest + % greatest some happiness some h’ness happiness Greatest Happiness My health/physical well-being 92% 55% 37% 6% 3% 4% 0% My relationship with my partner/spouse 77% 49% 28% 7% 17% 2% 1% Does or could give me My children 69% 49% 20% 5% 26% 2% 1% Feeling that my life has meaning 88% 48% 40% 7% 5% 3% 1% greatest happiness, does My living conditions (water, food, shelter) 89% 45% 44% 7% 4% 3% 1% or could give me some My personal safety and security 89% 45% 44% 8% 3% 4% 0% Feeling in control of my life 87% 43% 44% 8% 5% 3% -1% happiness, doesn't or Having a meaningful job/employment 80% 43% 37% 7% 13% 1% 0% couldn't make me happy Satisfaction with the direction my life is going 86% 40% 46% 10% 4% 2% -1% Having more money 85% 40% 45% 11% 4% 1% -2% or happier, does not My personal financial situation 85% 39% 46% 12% 3% 2% -3% apply to me My friends 86% 38% 48% 9% 5% 3% 0% My hobbies/interests 88% 37% 51% 8% 4% 3% -2% Finding someone to be with 67% 35% 32% 9% 24% 4% 2% Among 29 potential sources of The amount of free time I have 83% 34% 49% 12% 6% 1% -3% happiness, the one people The wellbeing of my country 82% 34% 48% 13% 5% 3% 0% surveyed across the world most Freedom to express my beliefs 79% 34% 45% 12% 9% 3% 0% Having a good sex life 76% 34% 42% 11% 13% 2% 0% describe as a source of “greatest Being recognized as a successful person 67% 28% 39% 22% 12% 3% 2% happiness” is their health and The state of the economy 74% 27% 47% 21% 5% 1% -1% Being forgiven for something I did physical well-being (55%). It is 68% 27% 41% 14% 18% 5% 2% My religious or spiritual well-being followed by: their relationship 59% 27% 32% 17% 23% 2% 1% Forgiving someone for something with their spouse or partner 69% 25% 44% 17% 14% 4% 1% The amount of time or money I donate to charity/help others 68% 24% 44% 17% 15% 3% 2% (49%), their children (49%),and My access to entertainment and sports 70% 23% 47% 18% 11% 1% -1% feeling their life has meaning My material possessions (ie computer, fashion items, car) 70% 21% 49% 23% 6% 1% 0% New political leadership in my country (48%). By contrast, time spent on 53% 21% 32% 32% 14% -3% -1% Moving to another country social media is least impactful 42% 16% 26% 30% 27% -2% -1% Time spent on social media (11%). 45% 11% 34% 41% 15% 3% 0%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 11 Each one of the top 5 sources of greatest happiness at the global level – my health/physical well- Sources of Greatest being, my relationship with my partner/spouse, my children, feeling that my life has meaning, and my living conditions – is among the top 10 sources of greatest happiness in every country, except Happiness by Country for the following: • My relationship with my partner/spouse: Peru Global Top 5 • My children: Brazil, China, Japan, Malaysia, and South Korea • Feeling that my life has meaning: Turkey

• My living conditions (water, food, shelter): Hungary, Saudi Arabia, South Korea

Italy

Peru

Chile

India

Spain

Brazil

China

Japan

Russia

France

Turkey

Poland

Mexico

Canada

Sweden

Belgium

Hungary

Malaysia

Australia

Germany

Argentina

South Korea South

Netherlands AfricaSouth

Saudi Arabia Saudi

All Countries All

Great Britain Great United States United

My health/physical well-being 55% 71% 43% 54% 68% 48% 66% 41% 51% 54% 41% 57% 57% 54% 39% 55% 71% 54% 77% 39% 44% 63% 69% 37% 61% 51% 65% 43%

My relationship with my 49% 57% 47% 46% 55% 47% 57% 39% 46% 45% 45% 52% 54% 47% 24% 47% 57% 57% 51% 41% 56% 53% 57% 33% 53% 47% 60% 50% partner/spouse

My children 49% 64% 42% 44% 53% 43% 60% 32% 46% 38% 41% 51% 54% 44% 22% 45% 70% 45% 65% 42% 59% 60% 60% 25% 49% 51% 63% 46%

Feeling that my life has meaning 48% 64% 38% 39% 62% 41% 66% 36% 43% 40% 32% 47% 58% 45% 23% 53% 66% 43% 70% 34% 49% 59% 67% 35% 51% 48% 51% 43%

My living conditions (water, food, 45% 61% 39% 40% 56% 39% 59% 38% 38% 37% 34% 36% 55% 41% 26% 50% 64% 47% 61% 32% 45% 50% 57% 28% 47% 45% 60% 40% shelter)*

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries Note, The percentages of adults rating “My living conditions” and “My personal safety and security” as giving “great” and “some” happiness are tied. However, “My living conditions” receives more mentions on “great” happiness, earning the #5 spot.

© Ipsos | Global Advisor | Global Happiness Study | October 2020 12 Some sources of greatest happiness ranking #6-10 globally are so important in certain countries that they count in their top 3: Sources of Greatest • My personal safety and security: Argentina, China, Mexico, Peru, Saudi Arabia • Feeling in control of my life: South Africa, Turkey Happiness by Country • Having a meaningful job/employment: Brazil, Chile, India, Italy, Peru • Having more money: Chile, France, South Korea

Global #6-10

Italy

Peru

Chile

India

Spain

Brazil

China

Japan

Russia

France

Turkey

Poland

Mexico

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Sweden

Belgium

Hungary

Malaysia

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Netherlands AfricaSouth

Saudi Arabia Saudi

All Countries All

Great Britain Great United States United

My personal safety and security 45% 64% 34% 35% 59% 35% 61% 42% 35% 35% 29% 43% 52% 35% 21% 48% 67% 34% 69% 32% 39% 63% 63% 28% 46% 43% 53% 40%

Feeling in control of my life 43% 51% 37% 36% 60% 41% 60% 34% 33% 34% 31% 41% 46% 46% 25% 41% 54% 41% 60% 29% 41% 47% 67% 20% 48% 36% 65% 41%

Having a meaningful 43% 58% 24% 34% 61% 28% 62% 33% 37% 28% 22% 44% 56% 48% 14% 49% 66% 36% 69% 27% 43% 49% 65% 35% 44% 33% 52% 31% job/employment

Satisfaction with the direction my 40% 57% 33% 29% 50% 32% 53% 37% 35% 35% 27% 36% 48% 30% 18% 45% 58% 34% 64% 30% 34% 51% 56% 30% 42% 29% 50% 35% life is going

Having more money 40% 46% 30% 36% 56% 38% 47% 39% 46% 28% 25% 44% 45% 43% 23% 49% 49% 22% 50% 34% 32% 53% 58% 40% 39% 29% 49% 32%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 13 Sources of greatest happiness ranking #11-20 globally, but are so important in certain countries that they count in their top 5 are: Sources of Greatest • My personal financial situation: France, Hungary, • The amount of free time I have: Japan Russia, South Korea • The wellbeing of my country: Argentina Happiness by Country • My friends: Australia, Belgium, Great Britain • Being recognized as a successful person: • My hobbies/interests: Japan Turkey

Global #11-20 • Finding someone to be with: Germany, Japan, Russia • The state of the economy: South Korea

Italy

Peru

Chile India

Spain

Brazil

China

Japan

Russia

France

Turkey

Poland

Mexico

Canada

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Belgium

Hungary

Australia Malaysia

Germany

Argentina

South Korea South

South AfricaSouth

Netherlands

Saudi Arabia Saudi

All Countries All

Great Britain Great United States United My personal financial situation 39% 41% 28% 34% 55% 36% 51% 33% 44% 30% 24% 44% 40% 41% 25% 39% 54% 27% 51% 27% 45% 51% 53% 38% 38% 37% 38% 30% My friends 38% 59% 39% 40% 53% 37% 46% 30% 40% 34% 35% 32% 49% 36% 16% 35% 41% 41% 46% 27% 34% 48% 37% 22% 41% 41% 46% 31% My hobbies/interests 37% 47% 32% 34% 51% 31% 49% 34% 34% 31% 30% 37% 45% 34% 27% 41% 41% 34% 44% 29% 37% 51% 45% 29% 29% 27% 51% 32% Finding someone to be with 35% 34% 28% 39% 34% 29% 36% 36% 33% 39% 28% 25% 41% 26% 26% 36% 41% 38% 40% 26% 56% 44% 41% 29% 36% 36% 49% 28% The amount of free time I have 34% 39% 26% 31% 47% 31% 43% 32% 37% 30% 24% 36% 35% 38% 32% 38% 39% 33% 38% 23% 34% 37% 36% 32% 36% 27% 35% 23% The wellbeing of my country 34% 61% 25% 16% 55% 22% 46% 32% 23% 17% 16% 26% 49% 34% 22% 47% 53% 16% 58% 16% 34% 56% 52% 13% 36% 15% 53% 28% Freedom to express my beliefs 34% 44% 25% 31% 47% 27% 43% 34% 28% 22% 20% 25% 48% 35% 15% 46% 41% 37% 50% 21% 28% 44% 53% 18% 32% 26% 59% 32% Having a good sex life 34% 45% 24% 31% 49% 28% 47% 30% 36% 23% 21% 38% 35% 34% 17% 31% 43% 27% 41% 24% 41% - 43% 21% 39% 29% 50% 31% Being recognized as a successful 28% 35% 14% 17% 39% 16% 35% 30% 21% 12% 13% 26% 53% 19% 8% 40% 43% 17% 53% 14% 15% 42% 42% 28% 24% 10% 65% 16% person The state of the economy 27% 38% 16% 14% 43% 14% 34% 37% 18% 14% 9% 20% 34% 30% 14% 29% 43% 9% 40% 13% 31% 47% 34% 36% 29% 21% 37% 15%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 14 Sources of Greatest Only one source of greatest happiness ranking #21-29 globally is among the top 5 sources in any country: My religious/spiritual well-being in Malaysia and Saudi Arabia. This is cited by more than Happiness by Country 50% in these countries, as well as in Brazil and South Africa.

Global #21-29

Italy

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Turkey

Poland

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Germany

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South AfricaSouth

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Saudi Arabia Saudi

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Great Britain Great United States United Being forgiven for something I did 27% 30% 18% 16% 45% 19% 33% 26% 16% 19% 13% 18% 38% 22% 10% 45% 39% 18% 50% 13% 20% 52% 48% 13% 26% 17% 46% 22% My religious or spiritual well-being 27% 27% 17% 14% 58% 16% 32% 25% 18% 11% 10% 11% 44% 18% 11% 54% 32% 14% 46% 18% 15% 70% 55% 13% 14% 11% 42% 31% Forgiving someone for something 25% 26% 15% 13% 45% 15% 27% 29% 13% 15% 12% 18% 43% 19% 5% 46% 36% 20% 42% 17% 18% 41% 44% 12% 21% 11% 52% 19% The amount of time or money I 24% 31% 10% 13% 43% 10% 31% 27% 14% 10% 7% 17% 39% 18% 6% 44% 30% 14% 44% 14% 15% 57% 36% 11% 16% 9% 57% 13% donate to charity/help others My access to entertainment and 23% 34% 17% 16% 38% 14% 38% 28% 22% 15% 13% 15% 37% 16% 20% 28% 35% 15% 34% 13% 13% 48% 25% 10% 24% 12% 43% 12% sports My material possessions (ie 21% 22% 11% 15% 33% 10% 22% 34% 21% 13% 9% 18% 34% 16% 12% 42% 18% 12% 22% 16% 26% 50% 22% 22% 17% 10% 42% 10% computer, fashion items, car) New political leadership in my 21% 27% 13% 17% 39% 15% 32% - 17% 15% 15% 27% 23% 17% 6% 27% 25% 9% 30% 18% 14% - 37% 8% 17% 17% 34% 26% country Moving to another country 16% 27% 7% 16% 28% 6% 27% 20% 15% 9% 8% 11% 23% 16% 4% 14% 26% 10% 27% 15% 16% 34% 21% 8% 7% 8% 28% 8% Time spent on social media 11% 8% 5% 5% 17% 5% 12% 27% 9% 7% 3% 4% 23% 7% 5% 23% 11% 5% 10% 8% 6% 28% 12% 8% 9% 3% 29% 4%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

% in 2020 minus % in 2019

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Japan

Russia

France

Poland

Turkey

Mexico

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Belgium

Hungary

Australia

Malaysia

Germany

Argentina

Netherlands South Africa South Korea

Saudi Saudi Arabia

All All Countries

GreatBritain United United States

Being forgiven for something I did 2% 6% -3% -3% 6% -1% 1% 9% -1% -3% -2% -8% 5% 6% 3% 10% 5% NA 10% -2% -1% 11% 6% 1% 4% 1% 11% -2% Being recognized as a successful person 2% 8% -3% -1% 1% -3% 3% 3% 3% -1% 0% -4% 7% 1% 1% 13% 0% NA 5% -4% 0% 6% 3% 5% 1% -2% 11% -2% The amount of time or money I donate 2% 2% -4% 0% 6% -2% 5% 2% 0% 2% -2% 1% 7% 2% 2% 16% -1% NA 7% 4% 2% 14% 5% 3% -2% -5% 18% -6% Finding someone to be with 2% 5% -2% 6% 2% 1% 3% 0% 3% 0% -1% 1% 1% 3% 5% 8% 2% NA 5% -7% 3% 6% 3% 0% 8% 7% 5% -5% Feeling that my life has meaning 1% 4% -1% 4% 3% -1% 6% -1% 4% 2% -4% 1% 9% 6% 1% 12% 6% NA 11% -10% 2% 7% -2% -3% 9% 3% -9% 0% Forgiving someone for something 1% 1% -3% 0% 4% -3% -4% 8% -3% -3% -1% -6% 3% 4% 1% 13% 2% NA 6% 0% 0% 1% 3% 1% 2% -2% 15% -4% My children 1% 1% -1% 1% 1% 6% 4% -8% -2% 1% 3% 0% 9% 4% 3% 10% 6% NA 3% -8% 3% 8% 1% -8% -2% 7% 3% 3% My living conditions (water, food, shelter)* 1% 3% -3% 3% -1% 1% 0% 0% -4% 0% -5% -1% 9% 3% 2% 11% 6% NA 8% -2% 1% 1% 3% 2% 8% 3% 7% -3% My relationship with my partner/spouse 1% -1% -2% 0% 5% 2% 2% -5% 3% -3% -1% 1% 1% 5% 2% 10% -2% NA -2% 1% 1% 8% 0% 0% 5% 4% 3% 2% My religious or spiritual well-being 1% 2% -1% 4% 1% -3% 6% 7% 2% 0% -5% -2% 7% 2% 3% 10% -1% NA 6% 3% -1% 15% -1% -2% 0% -1% -6% 1% Freedom to express my beliefs 0% 9% -7% -2% 4% -3% 2% 8% -1% -1% -5% 0% 0% 3% 0% 13% 0% NA 6% -5% -1% 4% 6% -2% 1% -11% 5% -4% Having a good sex life 0% 5% -5% -3% 0% -2% 3% -3% -1% 1% -3% -3% -1% 2% 4% 7% 0% NA 2% -5% 1% NA 5% 0% 2% 0% 3% -1% Having a meaningful job/employment 0% -2% -9% 0% -1% -1% 9% -11% -3% -1% -6% 3% 9% 9% -1% 5% 5% NA 8% -8% 0% 6% 4% -1% 0% -3% -7% -3% My friends 0% 3% -1% 4% 4% -4% 0% 6% -1% -2% -3% -8% 5% 5% 2% 9% -5% NA 6% -3% -4% 10% 1% -1% 0% 5% -4% -6% My health/physical well-being 0% 5% -4% 3% 3% -4% 0% -8% -1% 4% -5% -3% 7% 4% 0% 10% 0% NA 5% -8% -2% 9% 2% -3% 3% -4% 1% -2% My material possessions 0% -3% -3% 0% -2% -4% 1% 3% 2% 0% -3% 1% 3% 0% 1% 12% -9% NA -8% 1% 1% 12% -2% 3% -1% -4% 7% -7% My personal safety and security 0% 3% -6% -4% 2% -1% 5% 2% 1% -1% -4% 1% 4% 1% 3% 3% 3% NA 8% -5% -4% 11% -1% -2% 1% 4% 0% -1% The wellbeing of my country 0% 0% 2% -2% 0% 2% 2% 7% -2% -1% -1% 2% 5% 4% 2% 13% -1% NA 2% -1% -3% 12% 2% 1% 6% -11% -4% -1% Time spent on social media 0% -2% -3% -1% -2% 0% 2% 9% 1% -1% -2% -1% 1% 1% 1% 10% -4% NA -2% 1% 3% 3% 2% 1% 0% -6% 2% -5% Satisfaction with the direction my life is going -1% 2% -3% -1% -1% -6% 0% 1% -1% 4% -6% -5% 3% 1% 3% 10% 1% NA 10% 0% -8% 4% 2% -1% 0% 0% -1% -5% My access to entertainment and sports -1% -3% -2% -4% 5% 0% -1% 7% -3% 0% -1% -6% 8% 1% 1% 9% -2% NA -1% -7% 2% 15% -1% -3% -3% -3% 1% -5% Feeling in control of my life -1% -3% -7% -1% 3% -2% 6% -2% -1% 3% -9% -3% 1% 5% 3% 6% -2% NA 10% -11% -3% 3% 1% 0% 2% -1% 7% -3% Moving to another country -1% 4% -2% 0% -1% -1% 8% 9% 1% -3% -3% 4% -2% 1% 2% 0% 1% NA 0% 5% -1% 8% -6% 0% -1% -4% -4% -3% New political leadership in my country -1% -5% 0% 2% -1% 4% 2% NA -1% 2% 1% 1% -4% 0% 3% 12% -1% NA -8% 3% 1% NA 3% -4% -1% -2% -6% 1% The state of the economy -1% -4% 1% 0% -9% -1% 3% 0% -4% 0% -3% -1% 3% 3% 1% 2% 2% NA 0% -2% -3% 13% -1% 0% -2% -5% -3% -7% Having more money -2% -2% -10% -2% -1% -1% -4% -5% 1% -1% -9% 6% 0% 1% 1% 9% -1% NA -3% -2% -2% 6% 1% 3% -3% 0% -5% -6% My hobbies/interests -2% -1% -6% -3% 3% -4% 0% -2% 0% -3% -4% 0% 1% -1% 3% 6% -9% NA -3% 1% -4% 8% -1% -1% -3% -4% 3% -5% My personal financial situation -3% -8% -10% -4% -2% -1% -2% -6% -2% -3% -10% 5% 0% -1% 0% 2% 3% NA -4% -14% -2% 11% 0% 4% -4% 5% -8% -7% The amount of free time I have -3% -3% -5% -6% -2% -3% -5% -4% 0% -2% -7% 3% -1% 0% 1% 5% -6% NA -5% -8% -4% 3% -3% -4% -4% -3% -2% -9%

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 16 Sources of Happiness – % greatest happiness + some happiness Change Any Happiness (Greatest Change since Dec-11 Mar-17 Feb-18 Jun-19 Aug-20 since June December or Some) 2019 2011 My health/physical well-being 90% 89% 89% 88% 92% 2% 4% My living conditions (water, food, shelter) 85% 87% 86% 86% 89% 4% 3% Trends (Global Total) My personal safety and security 86% 86% 86% 85% 89% 3% 4% Feeling that my life has meaning 86% 86% 86% 85% 88% 2% 3% My hobbies/interests 84% 84% 85% 85% 88% 4% 3% Does or could give me Feeling in control of my life 84% 85% 85% 84% 87% 3% 3% greatest happiness, does Satisfaction with the direction my life is going 86% 86% 85% 84% 86% 0% 2% My friends 85% 84% 84% 83% 86% 1% 3% or could give me some Having more money 85% 84% 84% 84% 85% 0% 1% My personal financial situation 86% 86% 84% 83% 85% -1% 2% happiness, doesn't or The amount of free time I have 79% 82% 81% 82% 83% 4% 1% couldn't make me happy The well-being of my country 82% 82% 81% 79% 82% 0% 3% Having a meaningful job/employment 81% 82% 82% 79% 80% -1% 1% or happier, does not apply Freedom to express my beliefs 74% 77% 78% 76% 79% 5% 3% My relationship with my partner/spouse 78% 78% 78% 75% 77% -1% 2% to me Having a good sex life 77% 76% 76% 74% 76% -1% 2% The state of the economy 77% 77% 75% 73% 74% -3% 1% My access to entertainment or sports 67% 71% 70% 69% 70% 3% 1% Nearly all of the sources of My material possessions 70% 68% 70% 69% 70% 0% 1% happiness post at least a slight Forgiving someone for something 66% 67% 70% 65% 69% 3% 4% My children 69% 68% 70% 67% 69% 0% 2% uptick since 2019, with receiving Being forgiven for something I did 64% 64% 68% 63% 68% 4% 5% The amount of time or money I donate to charity/help forgiveness seeing the most 65% 66% 67% 65% 68% 3% 3% change since last year (+5 others Being recognized as a successful person 68% 67% 67% 64% 67% -1% 3% points). Moving to another Finding someone to be with 63% 63% 69% 63% 67% 4% 4% country and having freedom to My religious or spiritual well-being 56% 59% 62% 57% 59% 3% 2% express beliefs show the greatest New political leadership in my country 56% 53% -3% Time spent on social media 42% 45% 3% movement vs. 2011 (+6 and +5). Moving to another country 36% 45% 44% 44% 42% 6% -2%

See methodology section for sample sizes

Sources of Happiness Detailed Findings

Global Advisor

© Ipsos© Ipsos | Global | Global Advisor Advisor | |Global Global Happiness Study Study | October | October 2020 2020 18 % greatest Q14. My health/physical happiness + some happiness well-being GlobalAll Countries Average 92% 55% 37% 6% 3% Peru 95% 77% 18% 3%2% Does or could give me Mexico 96% 71% 25% 4%1% greatest happiness, does Argentina 94% 71% 23% 5% 1% South Africa 95% 69% 26% 4%1% or could give me some Brazil 92% 68% 24% 6% 2% happiness, doesn't or Chile 93% 66% 27% 5% 2% Turkey 91% 65% 26% 5% 3% couldn't make me happy Saudi Arabia 85% 63% 22% 11% 3% or happier, does not apply Spain 93% 61% 32% 5% 2% Hungary 93% 57% 36% 4% 3% to me India 88% 57% 31% 10% 2% Malaysia 91% 55% 36% 9% 1% Netherlands 94% 54% 40% 5% 2% Belgium 92% 54% 38% 5% 3% Germany 90% 54% 36% 6% 4% Italy 88% 54% 34% 9% 2% Sweden 94% 51% 43% 4% 2% France 88% 51% 37% 6% 7% Canada 92% 48% 44% 6% 3% Russia 91% 44% 47% 7% 2% Australia 93% 43% 50% 6% 2% United States 92% 43% 49% 5% 2% China 95% 41% 54% 5% % Great Britain 91% 41% 50% 7% 2% Poland 89% 39% 50% 9% 2% Japan 83% 39% 44% 10% 8% South Korea 84% 37% 47% 12% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 19 % greatest Q2. My relationship with happiness + some happiness my partner/spouse: GlobalAll Countries Average 77% 49% 28% 7% 17% Turkey 82% 60% 22% 12% 6% Does or could give me Netherlands 79% 57% 22% 4% 17% greatest happiness, does Chile 78% 57% 21% 7% 16% Mexico 78% 57% 21% 6% 15% or could give me some South Africa 78% 57% 21% 4% 18% happiness, doesn't or Argentina 77% 57% 20% 5% 18% Russia 88% 56% 32% 5% 7% couldn't make me happy Brazil 77% 55% 22% 7% 16% India 82% 54% 28% 7% 11% or happier, does not apply Saudi Arabia 80% 53% 27% 9% 11% to me Spain 79% 53% 26% 5% 16% Hungary 80% 52% 28% 7% 13% Peru 74% 51% 23% 8% 17% United States 75% 50% 25% 5% 20% Italy 78% 47% 31% 9% 13% Malaysia 75% 47% 28% 8% 17% Canada 72% 47% 25% 5% 22% Australia 71% 47% 24% 5% 24% Sweden 71% 47% 24% 4% 25% Belgium 73% 46% 27% 6% 21% France 71% 46% 25% 7% 22% Germany 75% 45% 30% 7% 18% Great Britain 70% 45% 25% 5% 25% Poland 77% 41% 36% 9% 14% China 89% 39% 50% 6% 5% South Korea 74% 33% 41% 11% 15% Japan 64% 24% 40% 10% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 20 % greatest Q3. My children happiness + some happiness Does or could give me GlobalAll Countries Average 69% 49% 20% 5% 26% Mexico 77% 70% 7% 4% 19% greatest happiness, does Peru 74% 65% 9% 3% 23% or could give me some Argentina 72% 64% 8% 3% 25% Turkey 79% 63% 16% 6% 15% happiness, doesn't or Saudi Arabia 78% 60% 18% 6% 16% couldn't make me happy Chile 72% 60% 12% 5% 24% South Africa 70% 60% 10% 4% 26% or happier, does not apply Russia 82% 59% 23% 6% 12% India 77% 54% 23% 7% 16% to me Brazil 69% 53% 16% 6% 25% Sweden 66% 51% 15% 2% 32% Hungary 66% 51% 15% 5% 29% Spain 68% 49% 19% 5% 26% France 65% 46% 19% 6% 28% United States 63% 46% 17% 3% 33% Malaysia 73% 45% 28% 7% 21% Netherlands 61% 45% 16% 4% 35% Italy 64% 44% 20% 8% 29% Belgium 63% 44% 19% 3% 33% Canada 61% 43% 18% 3% 36% Poland 70% 42% 28% 8% 22% Australia 63% 42% 21% 4% 33% Great Britain 57% 41% 16% 3% 40% Germany 58% 38% 20% 7% 35% China 86% 32% 54% 7% 7% South Korea 63% 25% 38% 13% 24% Japan 54% 22% 32% 9% 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 21 % greatest Q12. Feeling that my life happiness + some happiness has meaning GlobalAll Countries Average 88% 48% 40% 7% 5% Peru 90% 70% 20% 4% 5% Does or could give me South Africa 96% 67% 29% 3%1% greatest happiness, does Mexico 93% 66% 27% 4% 3% Chile 91% 66% 25% 5% 5% or could give me some Argentina 90% 64% 26% 5% 5% happiness, doesn't or Brazil 88% 62% 26% 6% 6% Saudi Arabia 91% 59% 32% 6% 3% couldn't make me happy India 92% 58% 34% 6% 2% Malaysia 90% 53% 37% 7% 2% or happier, does not apply Turkey 88% 51% 37% 10% 2% to me Spain 88% 51% 37% 7% 5% Russia 92% 49% 43% 5% 3% Sweden 89% 48% 41% 8% 3% Hungary 89% 47% 42% 8% 4% Italy 85% 45% 40% 9% 5% Netherlands 91% 43% 48% 5% 3% United States 88% 43% 45% 7% 5% France 84% 43% 41% 6% 11% Canada 88% 41% 47% 8% 4% Germany 84% 40% 44% 7% 8% Belgium 84% 39% 45% 7% 9% Australia 89% 38% 51% 7% 4% China 91% 36% 55% 8% 1% South Korea 83% 35% 48% 13% 4% Poland 86% 34% 52% 11% 3% Great Britain 87% 32% 55% 7% 6% Japan 79% 23% 56% 11% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 22 % greatest Q7. My living conditions happiness + some happiness (water, food, shelter) GlobalAll Countries Average 89% 45% 44% 7% 4% Mexico 96% 64% 32% 4%1% Does or could give me Peru 94% 61% 33% 3%2% greatest happiness, does Argentina 93% 61% 32% 4% 4% Turkey 90% 60% 30% 9% 1% or could give me some Chile 96% 59% 37% 3%1% happiness, doesn't or South Africa 89% 57% 32% 7% 4% Brazil 89% 56% 33% 5% 6% couldn't make me happy India 89% 55% 34% 8% 3% Malaysia 90% 50% 40% 9% 1% or happier, does not apply Saudi Arabia 85% 50% 35% 10% 4% to me Netherlands 94% 47% 47% 4% 3% Spain 90% 47% 43% 7% 3% Russia 93% 45% 48% 4% 2% Sweden 90% 45% 45% 5% 5% Italy 86% 41% 45% 9% 5% Belgium 89% 40% 49% 6% 4% United States 88% 40% 48% 7% 5% Australia 87% 39% 48% 8% 5% Canada 86% 39% 47% 8% 6% China 93% 38% 55% 7% % France 80% 38% 42% 10% 10% Germany 84% 37% 47% 9% 7% Hungary 88% 36% 52% 8% 4% Great Britain 86% 34% 52% 8% 6% Poland 89% 32% 57% 9% 3% South Korea 88% 28% 60% 10% 3% Japan 83% 26% 57% 8% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 23 % greatest Q24. My personal safety happiness + some happiness and security GlobalAll Countries Average 89% 45% 44% 8% 3% Peru 93% 69% 24% 6% 1% Does or could give me Mexico 93% 67% 26% 6% 1% greatest happiness, does Argentina 94% 64% 30% 5% 1% South Africa 92% 63% 29% 6% 2% or could give me some Saudi Arabia 92% 63% 29% 4% 5% happiness, doesn't or Chile 91% 61% 30% 7% 3% Brazil 89% 59% 30% 7% 4% couldn't make me happy Turkey 87% 53% 34% 11% 3% or happier, does not apply India 89% 52% 37% 9% 1% Malaysia 89% 48% 41% 10% 1% to me Spain 90% 46% 44% 7% 3% Sweden 90% 43% 47% 8% 2% Hungary 90% 43% 47% 8% 2% China 95% 42% 53% 5% 1% United States 90% 40% 50% 7% 3% Russia 89% 39% 50% 8% 3% Canada 88% 35% 53% 9% 3% Belgium 88% 35% 53% 7% 5% Italy 87% 35% 52% 11% 3% Germany 83% 35% 48% 11% 6% France 79% 35% 44% 9% 12% Netherlands 90% 34% 56% 7% 2% Australia 87% 34% 53% 10% 3% Poland 90% 32% 58% 7% 3% Great Britain 88% 29% 59% 9% 4% South Korea 82% 28% 54% 14% 3% Japan 79% 21% 58% 11% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 24 % greatest Q16. Feeling in control of happiness + some happiness my life GlobalAll Countries Average 87% 43% 44% 8% 5% South Africa 92% 67% 25% 5% 3% Does or could give me Turkey 92% 65% 27% 8% % greatest happiness, does Peru 92% 60% 32% 5% 3% Chile 90% 60% 30% 7% 3% or could give me some Brazil 89% 60% 29% 6% 5% happiness, doesn't or Mexico 90% 54% 36% 5% 5% Argentina 87% 51% 36% 6% 7% couldn't make me happy Spain 90% 48% 42% 6% 3% or happier, does not apply Saudi Arabia 84% 47% 37% 9% 7% Italy 89% 46% 43% 8% 4% to me India 85% 46% 39% 12% 3% Netherlands 91% 41% 50% 6% 3% Malaysia 90% 41% 49% 8% 1% United States 90% 41% 49% 6% 3% Russia 89% 41% 48% 8% 3% Canada 89% 41% 48% 7% 4% Hungary 86% 41% 45% 9% 5% Australia 89% 37% 52% 7% 4% Sweden 89% 36% 53% 10% 2% Belgium 87% 36% 51% 7% 6% China 95% 34% 61% 5% 1% Germany 82% 34% 48% 9% 8% France 79% 33% 46% 8% 12% Great Britain 89% 31% 58% 7% 4% Poland 83% 29% 54% 13% 4% Japan 79% 25% 54% 11% 11% South Korea 72% 20% 52% 21% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 25 % greatest Q9. Having a meaningful happiness + some happiness job/employment GlobalAll Countries Average 80% 43% 37% 7% 13% Peru 96% 69% 27% 3%1% Does or could give me Mexico 93% 66% 27% 4% 3% greatest happiness, does South Africa 91% 65% 26% 4% 5% Chile 89% 62% 27% 6% 4% or could give me some Brazil 87% 61% 26% 6% 7% happiness, doesn't or Argentina 88% 58% 30% 5% 7% India 89% 56% 33% 7% 5% couldn't make me happy Turkey 82% 52% 30% 7% 11% Malaysia 85% 49% 36% 9% 5% or happier, does not apply Saudi Arabia 78% 49% 29% 10% 12% to me Italy 81% 48% 33% 8% 11% Hungary 82% 44% 38% 8% 10% Spain 79% 44% 35% 7% 13% Russia 89% 43% 46% 6% 4% France 65% 37% 28% 7% 28% Netherlands 83% 36% 47% 6% 12% South Korea 84% 35% 49% 10% 7% Belgium 70% 34% 36% 6% 24% China 93% 33% 60% 6% 1% Sweden 79% 33% 46% 9% 12% United States 72% 31% 41% 7% 20% Germany 66% 28% 38% 9% 25% Canada 63% 28% 35% 10% 27% Poland 77% 27% 50% 12% 11% Australia 55% 24% 31% 7% 37% Great Britain 57% 22% 35% 8% 35% Japan 64% 14% 50% 14% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 26 % greatest Q8. Satisfaction with the happiness + some happiness direction my life is going GlobalAll Countries Average 86% 40% 46% 10% 4% Peru 91% 64% 27% 5% 3% Does or could give me Mexico 91% 58% 33% 7% 2% greatest happiness, does Argentina 93% 57% 36% 5% 3% South Africa 91% 56% 35% 9% 1% or could give me some Chile 90% 53% 37% 8% 2% happiness, doesn't or Saudi Arabia 83% 51% 32% 10% 7% Brazil 89% 50% 39% 8% 3% couldn't make me happy Turkey 80% 50% 30% 16% 4% India 85% 48% 37% 11% 3% or happier, does not apply Malaysia 84% 45% 39% 14% 2% to me Spain 88% 42% 46% 8% 4% China 93% 37% 56% 7% 1% Hungary 89% 36% 53% 9% 2% United States 88% 35% 53% 10% 2% France 83% 35% 48% 8% 9% Germany 82% 35% 47% 10% 8% Netherlands 92% 34% 58% 5% 3% Russia 88% 34% 54% 9% 2% Australia 88% 33% 55% 8% 4% Canada 87% 32% 55% 10% 3% Poland 86% 30% 56% 12% 3% South Korea 82% 30% 52% 15% 3% Italy 79% 30% 49% 16% 5% Sweden 84% 29% 55% 11% 5% Belgium 83% 29% 54% 10% 7% Great Britain 87% 27% 60% 10% 4% Japan 77% 18% 59% 12% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 27 % greatest Q26. Having more money happiness + some happiness Does or could give me GlobalAll Countries Average 85% 40% 45% 11% 4% South Africa 91% 58% 33% 7% 2% greatest happiness, does Brazil 90% 56% 34% 7% 3% or could give me some Saudi Arabia 86% 53% 33% 10% 4% Peru 91% 50% 41% 7% 2% happiness, doesn't or Mexico 91% 49% 42% 8% 1% couldn't make me happy Turkey 85% 49% 36% 11% 3% Malaysia 84% 49% 35% 12% 4% or happier, does not apply Chile 85% 47% 38% 14% 1% France 86% 46% 40% 10% 5% to me Argentina 85% 46% 39% 13% 2% India 85% 45% 40% 13% 3% Hungary 89% 44% 45% 10% 2% Italy 84% 43% 41% 13% 3% South Korea 86% 40% 46% 10% 4% China 94% 39% 55% 6% 1% Spain 86% 39% 47% 11% 3% Canada 85% 38% 47% 11% 3% Belgium 85% 36% 49% 11% 4% Poland 86% 34% 52% 10% 4% United States 84% 32% 52% 13% 3% Russia 77% 32% 45% 15% 7% Australia 82% 30% 52% 14% 3% Sweden 87% 29% 58% 10% 3% Germany 78% 28% 50% 16% 7% Great Britain 79% 25% 54% 17% 4% Japan 73% 23% 50% 14% 14% Netherlands 79% 22% 57% 16% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 28 % greatest Q10. My personal financial happiness + some happiness situation GlobalAll Countries Average 85% 39% 46% 12% 3% Brazil 88% 55% 33% 8% 3% Does or could give me Mexico 89% 54% 35% 10% 2% greatest happiness, does South Africa 86% 53% 33% 12% 1% Chile 86% 51% 35% 12% 2% or could give me some Peru 85% 51% 34% 14% 1% happiness, doesn't or Saudi Arabia 83% 51% 32% 11% 6% Russia 86% 45% 41% 12% 2% couldn't make me happy Hungary 89% 44% 45% 10% 1% France 84% 44% 40% 10% 6% or happier, does not apply Italy 85% 41% 44% 12% 3% to me Argentina 83% 41% 42% 14% 3% India 82% 40% 42% 15% 3% Malaysia 76% 39% 37% 22% 2% Spain 86% 38% 48% 12% 3% South Korea 80% 38% 42% 16% 4% Turkey 77% 38% 39% 17% 6% Sweden 92% 37% 55% 7% 1% Canada 87% 36% 51% 10% 3% Belgium 88% 34% 54% 9% 2% China 92% 33% 59% 7% 1% United States 86% 30% 56% 11% 3% Germany 82% 30% 52% 12% 6% Australia 86% 28% 58% 12% 3% Netherlands 88% 27% 61% 9% 3% Poland 80% 27% 53% 18% 3% Japan 75% 25% 50% 15% 10% Great Britain 84% 24% 60% 12% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 29 % greatest Q4. My friends happiness + some happiness Does or could give me GlobalAll Countries Average 86% 38% 48% 9% 5% Argentina 89% 59% 30% 8% 4% greatest happiness, does Brazil 88% 53% 35% 8% 4% or could give me some India 87% 49% 38% 10% 3% Saudi Arabia 86% 48% 38% 8% 5% happiness, doesn't or Peru 92% 46% 46% 6% 2% couldn't make me happy Turkey 88% 46% 42% 11% 1% Chile 87% 46% 41% 9% 4% or happier, does not apply Sweden 90% 41% 49% 8% 2% Netherlands 90% 41% 49% 6% 5% to me Spain 89% 41% 48% 8% 4% Mexico 87% 41% 46% 10% 3% Belgium 86% 40% 46% 9% 5% France 83% 40% 43% 8% 9% Australia 89% 39% 50% 7% 4% South Africa 86% 37% 49% 11% 3% Canada 86% 37% 49% 7% 6% Italy 83% 36% 47% 11% 6% Great Britain 89% 35% 54% 6% 5% Malaysia 88% 35% 53% 10% 2% Russia 87% 34% 53% 9% 4% Germany 82% 34% 48% 9% 9% Hungary 83% 32% 51% 11% 6% United States 87% 31% 56% 7% 6% China 90% 30% 60% 9% 1% Poland 81% 27% 54% 13% 6% South Korea 82% 22% 60% 14% 5% Japan 73% 16% 57% 14% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 30 % greatest Q15. My hobbies/interests happiness + some happiness Does or could give me GlobalAll Countries Average 88% 37% 51% 8% 4% Turkey 90% 51% 39% 10% 1% greatest happiness, does Brazil 88% 51% 37% 8% 4% or could give me some Saudi Arabia 87% 51% 36% 7% 7% Chile 92% 49% 43% 6% 3% happiness, doesn't or Argentina 90% 47% 43% 6% 4% couldn't make me happy South Africa 89% 45% 44% 8% 3% India 88% 45% 43% 8% 3% or happier, does not apply Peru 88% 44% 44% 9% 3% to me Mexico 89% 41% 48% 9% 2% Malaysia 89% 41% 48% 9% 2% Russia 90% 37% 53% 8% 2% Hungary 86% 37% 49% 10% 4% China 94% 34% 60% 6% % Netherlands 92% 34% 58% 5% 2% Belgium 88% 34% 54% 6% 6% Italy 86% 34% 52% 11% 4% France 81% 34% 47% 10% 9% United States 89% 32% 57% 7% 4% Australia 89% 32% 57% 7% 4% Canada 86% 31% 55% 8% 6% Germany 85% 31% 54% 9% 7% Great Britain 90% 30% 60% 6% 4% Poland 87% 29% 58% 10% 3% South Korea 86% 29% 57% 12% 3% Spain 85% 29% 56% 11% 4% Sweden 90% 27% 63% 7% 3% Japan 84% 27% 57% 9% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 31 % greatest Q27. Finding someone to happiness + some happiness be with GlobalAll Countries Average 67% 35% 32% 9% 24% Russia 86% 56% 30% 7% 8% Does or could give me Turkey 71% 49% 22% 9% 20% greatest happiness, does Saudi Arabia 80% 44% 36% 7% 13% India 81% 41% 40% 12% 7% or could give me some Mexico 72% 41% 31% 10% 18% happiness, doesn't or South Africa 70% 41% 29% 9% 21% Peru 70% 40% 30% 11% 20% couldn't make me happy Germany 75% 39% 36% 8% 16% or happier, does not apply Belgium 65% 39% 26% 5% 31% Netherlands 71% 38% 33% 6% 23% to me China 87% 36% 51% 8% 5% Malaysia 74% 36% 38% 13% 12% Sweden 68% 36% 32% 8% 24% Spain 67% 36% 31% 10% 23% Chile 63% 36% 27% 13% 24% Brazil 61% 34% 27% 9% 29% Argentina 60% 34% 26% 8% 31% France 52% 33% 19% 7% 42% South Korea 70% 29% 41% 13% 17% Canada 57% 29% 28% 9% 35% United States 61% 28% 33% 10% 30% Great Britain 59% 28% 31% 10% 31% Australia 58% 28% 30% 9% 33% Japan 73% 26% 47% 10% 18% Poland 57% 26% 31% 10% 33% Italy 55% 26% 29% 11% 33% Hungary 47% 25% 22% 9% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 32 % greatest Q18. The amount of free happiness + some happiness All Countries time I have Global Average 83% 34% 49% 12% 6% Brazil 85% 47% 38% 10% 5% Chile Does or could give me 83% 43% 40% 11% 5% greatest happiness, does Mexico 84% 39% 45% 13% 3% Argentina 80% 39% 41% 12% 8% or could give me some Malaysia 87% 38% 49% 10% 2% happiness, doesn't or Italy 84% 38% 46% 11% 5% Peru 80% 38% 42% 15% 5% couldn't make me happy Saudi Arabia 80% 37% 43% 11% 9% or happier, does not apply France 78% 37% 41% 11% 11% Spain 85% 36% 49% 11% 4% to me Hungary 83% 36% 47% 11% 7% South Africa 81% 36% 45% 14% 5% Turkey 85% 35% 50% 13% 2% India 81% 35% 46% 15% 4% Russia 88% 34% 54% 9% 3% Netherlands 88% 33% 55% 9% 3% China 91% 32% 59% 9% % South Korea 88% 32% 56% 10% 3% Japan 86% 32% 54% 7% 7% Belgium 83% 31% 52% 7% 10% Canada 78% 31% 47% 14% 8% Germany 77% 30% 47% 12% 11% Sweden 82% 27% 55% 14% 4% Australia 77% 26% 51% 14% 9% Great Britain 76% 24% 52% 14% 10% United States 80% 23% 57% 14% 6% Poland 78% 23% 55% 19% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 33 % greatest Q20. The well-being of my happiness + some happiness country GlobalGlobal Average Average 82% 34% 48% 13% 5% Argentina 92% 61% 31% 7% 2% Does or could give me Peru 90% 58% 32% 7% 3% greatest happiness, does Saudi Arabia 81% 56% 25% 11% 7% Brazil 89% 55% 34% 8% 3% or could give me some Mexico 88% 53% 35% 9% 3% happiness, doesn't or Turkey 82% 53% 29% 13% 5% South Africa 85% 52% 33% 14% 1% couldn't make me happy India 85% 49% 36% 11% 4% or happier, does not apply Malaysia 85% 47% 38% 13% 3% Chile 88% 46% 42% 9% 3% to me Spain 84% 36% 48% 12% 4% Russia 85% 34% 51% 11% 4% Italy 83% 34% 49% 13% 5% China 89% 32% 57% 9% 1% United States 85% 28% 57% 12% 3% Hungary 78% 26% 52% 16% 6% Australia 85% 25% 60% 10% 5% France 77% 23% 54% 13% 10% Canada 80% 22% 58% 15% 5% Japan 78% 22% 56% 13% 9% Germany 76% 17% 59% 16% 9% Great Britain 83% 16% 67% 13% 4% Netherlands 79% 16% 63% 16% 6% Belgium 75% 16% 59% 17% 7% Poland 69% 16% 53% 26% 4% Sweden 80% 15% 65% 17% 2% South Korea 70% 13% 57% 22% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 34 % greatest Q25. Freedom to express happiness + some happiness my beliefs GlobalAll Countries Average 79% 34% 45% 12% 9% Turkey 87% 59% 28% 12% 1% Does or could give me South Africa 90% 53% 37% 7% 3% greatest happiness, does Peru 84% 50% 34% 9% 7% India 88% 48% 40% 8% 4% or could give me some Brazil 78% 47% 31% 10% 12% happiness, doesn't or Malaysia 87% 46% 41% 11% 3% Saudi Arabia 79% 44% 35% 8% 13% couldn't make me happy Argentina 74% 44% 30% 12% 14% or happier, does not apply Chile 77% 43% 34% 12% 10% Mexico 79% 41% 38% 14% 7% to me Netherlands 90% 37% 53% 6% 4% Italy 81% 35% 46% 12% 8% China 89% 34% 55% 7% 4% United States 81% 32% 49% 12% 8% Spain 74% 32% 42% 15% 11% Belgium 79% 31% 48% 11% 10% Russia 77% 28% 49% 16% 6% France 69% 28% 41% 13% 17% Canada 75% 27% 48% 14% 11% Sweden 80% 26% 54% 13% 8% Australia 77% 25% 52% 13% 10% Hungary 73% 25% 48% 19% 7% Germany 68% 22% 46% 17% 15% Poland 76% 21% 55% 18% 5% Great Britain 70% 20% 50% 16% 15% South Korea 76% 18% 58% 17% 7% Japan 76% 15% 61% 12% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 35 % greatest Q22. Having a good sex happiness + some happiness life GlobalAll Countries Average 76% 34% 42% 11% Turkey 79% 50% 29% 11% Does or could give me Brazil 81% 49% 32% 9% greatest happiness, does Chile 82% 47% 35% 10% Argentina 79% 45% 34% 14% or could give me some Mexico 81% 43% 38% 10% happiness, doesn't or South Africa 77% 43% 34% 10% Russia 85% 41% 44% 8% couldn't make me happy Peru 80% 41% 39% 9% Spain 80% 39% 41% 12% or happier, does not apply Hungary 77% 38% 39% 11% to me France 72% 36% 36% 9% India 74% 35% 39% 13% Italy 78% 34% 44% 12% United States 76% 31% 45% 10% Belgium 75% 31% 44% 9% Malaysia 67% 31% 36% 13% China 85% 30% 55% 9% Sweden 77% 29% 48% 14% Canada 71% 28% 43% 12% Netherlands 76% 27% 49% 11% Poland 77% 24% 53% 13% Australia 68% 24% 44% 12% Germany 66% 23% 43% 14% South Korea 71% 21% 50% 15% Great Britain 66% 21% 45% 12% Japan 66% 17% 49% 14% Saudi Arabia - % 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,020 online adults aged 16-74, 18-74, or 19-74 across 26 countries (excluding Saudi Arabia)

© Ipsos | Global Advisor | Global Happiness Study | October 2020 36 % greatest Q17. Being recognized as a happiness + some happiness successful person GlobalAll Countries Average 67% 28% 39% 22% 12% Turkey 90% 65% 25% 8% 2% Does or could give me India 87% 53% 34% 10% 3% Peru 85% 53% 32% 9% 6% greatest happiness, does Mexico 77% 43% 34% 16% 8% or could give me some South Africa 81% 42% 39% 14% 5% Saudi Arabia 81% 42% 39% 10% 9% happiness, doesn't or Malaysia 77% 40% 37% 15% 8% couldn't make me happy Brazil 73% 39% 34% 15% 11% Chile 71% 35% 36% 21% 8% or happier, does not apply Argentina 68% 35% 33% 19% 13% to me China 84% 30% 54% 13% 4% South Korea 76% 28% 48% 15% 8% Hungary 67% 26% 41% 22% 10% Spain 66% 24% 42% 22% 12% France 52% 21% 31% 22% 26% Italy 55% 19% 36% 28% 17% Netherlands 63% 17% 46% 27% 10% Belgium 57% 17% 40% 24% 19% United States 59% 16% 43% 28% 13% Canada 57% 16% 41% 28% 15% Russia 58% 15% 43% 30% 12% Poland 58% 14% 44% 32% 10% Australia 56% 14% 42% 29% 16% Great Britain 51% 13% 38% 32% 17% Germany 50% 12% 38% 29% 21% Sweden 48% 10% 38% 42% 11% Japan 48% 8% 40% 21% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 37 % greatest Q21. The state of the happiness + some happiness economy GlobalAll Countries Average 74% 27% 47% 21% 5% Saudi Arabia 85% 47% 38% 6% 9% Does or could give me Brazil 81% 43% 38% 15% 4% greatest happiness, does Mexico 79% 43% 36% 19% 3% Peru 81% 40% 41% 15% 3% or could give me some Argentina 80% 38% 42% 18% 2% happiness, doesn't or China 91% 37% 54% 8% 1% Turkey 66% 37% 29% 30% 4% couldn't make me happy South Korea 80% 36% 44% 17% 3% or happier, does not apply Chile 79% 34% 45% 17% 4% India 75% 34% 41% 21% 5% to me South Africa 69% 34% 35% 27% 4% Russia 81% 31% 50% 16% 4% Italy 79% 30% 49% 15% 6% Spain 77% 29% 48% 19% 4% Malaysia 70% 29% 41% 28% 2% Sweden 82% 21% 61% 16% 2% Hungary 73% 20% 53% 21% 6% France 65% 18% 47% 20% 14% Australia 68% 16% 52% 27% 5% United States 69% 15% 54% 26% 5% Japan 69% 14% 55% 19% 13% Canada 68% 14% 54% 26% 6% Belgium 64% 14% 50% 27% 9% Germany 63% 14% 49% 24% 13% Poland 70% 13% 57% 25% 5% Netherlands 66% 9% 57% 28% 7% Great Britain 65% 9% 56% 29% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 38 % greatest Q5. Being forgiven for happiness + some happiness something I did GlobalAll Countries Average 68% 27% 41% 14% 18% Saudi Arabia 82% 52% 30% 8% 10% Does or could give me Peru 81% 50% 31% 10% 9% greatest happiness, does South Africa 80% 48% 32% 9% 11% Turkey 79% 46% 33% 11% 10% or could give me some Malaysia 86% 45% 41% 9% 5% happiness, doesn't or Brazil 74% 45% 29% 10% 16% Mexico 68% 39% 29% 15% 17% couldn't make me happy India 81% 38% 43% 10% 9% Chile 65% 33% 32% 14% 21% or happier, does not apply Argentina 60% 30% 30% 18% 22% to me China 85% 26% 59% 11% 3% Spain 66% 26% 40% 14% 19% United States 67% 22% 45% 13% 20% Italy 58% 22% 36% 16% 26% Russia 68% 20% 48% 18% 14% Germany 65% 19% 46% 13% 22% Canada 63% 19% 44% 15% 22% Australia 64% 18% 46% 14% 21% Netherlands 63% 18% 45% 14% 23% Hungary 58% 18% 40% 18% 24% Sweden 61% 17% 44% 19% 20% Belgium 56% 16% 40% 12% 32% France 44% 16% 28% 13% 42% South Korea 72% 13% 59% 19% 9% Great Britain 59% 13% 46% 15% 26% Poland 58% 13% 45% 20% 23% Japan 63% 10% 53% 17% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 39 % greatest Q13. My religious or happiness + some happiness spiritual well-being GlobalAll Countries Average 59% 27% 32% 17% 23% Saudi Arabia 91% 70% 21% 6% 3% Does or could give me Brazil 85% 58% 27% 8% 8% greatest happiness, does South Africa 86% 55% 31% 7% 7% Malaysia 89% 54% 35% 7% 4% or could give me some Peru 79% 46% 33% 12% 9% happiness, doesn't or India 83% 44% 39% 11% 6% Turkey 80% 42% 38% 14% 6% couldn't make me happy Mexico 71% 32% 39% 14% 15% or happier, does not apply Chile 64% 32% 32% 17% 20% United States 66% 31% 35% 11% 22% to me Argentina 53% 27% 26% 18% 28% China 78% 25% 53% 12% 9% Poland 61% 18% 43% 21% 19% Italy 54% 18% 36% 21% 25% France 44% 18% 26% 14% 41% Australia 48% 17% 31% 15% 37% Canada 42% 16% 26% 21% 37% Russia 51% 15% 36% 23% 26% Spain 41% 14% 27% 27% 31% Belgium 39% 14% 25% 21% 40% Netherlands 38% 14% 24% 23% 40% South Korea 52% 13% 39% 24% 24% Japan 56% 11% 45% 22% 22% Germany 41% 11% 30% 19% 40% Hungary 38% 11% 27% 28% 35% Sweden 34% 11% 23% 27% 39% Great Britain 39% 10% 29% 21% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 40 % greatest Q6. Forgiving someone for happiness + some happiness something GlobalAll Countries Average 69% 25% 44% 17% 14% Turkey 83% 52% 31% 12% 4% Does or could give me Malaysia 87% 46% 41% 9% 4% greatest happiness, does Brazil 77% 45% 32% 9% 14% South Africa 82% 44% 38% 10% 8% or could give me some India 82% 43% 39% 13% 5% Peru 80% 42% 38% 12% 8% happiness, doesn't or Saudi Arabia 74% 41% 33% 15% 11% couldn't make me happy Mexico 72% 36% 36% 18% 10% China 87% 29% 58% 10% 3% or happier, does not apply Chile 66% 27% 39% 21% 13% to me Argentina 64% 26% 38% 19% 18% Spain 67% 21% 46% 18% 15% Netherlands 70% 20% 50% 16% 14% United States 69% 19% 50% 17% 14% Italy 63% 19% 44% 20% 18% Russia 67% 18% 49% 20% 13% Hungary 67% 18% 49% 17% 15% Poland 70% 17% 53% 15% 15% Australia 66% 15% 51% 16% 18% Canada 62% 15% 47% 21% 16% Germany 62% 15% 47% 15% 22% Belgium 58% 13% 45% 18% 24% France 45% 13% 32% 24% 31% South Korea 70% 12% 58% 21% 8% Great Britain 61% 12% 49% 21% 18% Sweden 58% 11% 47% 28% 13% Japan 54% 5% 49% 23% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 41 % greatest Q19. The amount of time happiness + some happiness or money I donate to GlobalAll Countries Average 68% 24% 44% 17% 15% charity/help others Turkey 85% 57% 28% 11% 3% Saudi Arabia 83% 57% 26% 8% 8% Does or could give me Malaysia 89% 44% 45% 8% 3% Peru 85% 44% 41% 7% 8% greatest happiness, does Brazil 80% 43% 37% 8% 12% or could give me some India 84% 39% 45% 10% 6% South Africa 85% 36% 49% 8% 8% happiness, doesn't or Chile 73% 31% 42% 14% 12% couldn't make me happy Argentina 70% 31% 39% 14% 16% Mexico 72% 30% 42% 15% 14% or happier, does not apply China 86% 27% 59% 9% 5% to me Italy 65% 18% 47% 18% 16% Hungary 68% 17% 51% 20% 12% Spain 60% 16% 44% 20% 20% Russia 60% 15% 45% 19% 21% Poland 63% 14% 49% 23% 14% Netherlands 61% 14% 47% 25% 14% France 50% 14% 36% 16% 33% United States 66% 13% 53% 19% 15% Belgium 57% 13% 44% 20% 23% South Korea 62% 11% 51% 23% 15% Australia 57% 10% 47% 23% 19% Canada 53% 10% 43% 25% 22% Germany 47% 10% 37% 23% 29% Sweden 58% 9% 49% 28% 14% Great Britain 56% 7% 49% 27% 16% Japan 43% 6% 37% 27% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 42 % greatest Q23. My access to happiness + some happiness entertainment or sports GlobalAll Countries Average 70% 23% 47% 18% 11% Saudi Arabia 81% 48% 33% 9% 10% Does or could give me Turkey 81% 43% 38% 15% 5% greatest happiness, does Chile 83% 38% 45% 12% 4% Brazil 76% 38% 38% 15% 10% or could give me some India 81% 37% 44% 13% 6% Mexico 81% 35% 46% 12% 7% happiness, doesn't or Peru 79% 34% 45% 14% 7% couldn't make me happy Argentina 77% 34% 43% 15% 8% China 88% 28% 60% 10% 2% or happier, does not apply Malaysia 79% 28% 51% 16% 5% to me South Africa 69% 25% 44% 22% 8% Spain 77% 24% 53% 17% 6% France 65% 22% 43% 16% 19% Japan 77% 20% 57% 12% 11% Australia 66% 17% 49% 21% 13% Belgium 67% 16% 51% 15% 18% Italy 59% 16% 43% 23% 18% Netherlands 69% 15% 54% 19% 12% Hungary 68% 15% 53% 22% 10% Germany 60% 15% 45% 20% 20% Canada 57% 14% 43% 26% 17% Poland 67% 13% 54% 21% 13% Great Britain 63% 13% 50% 24% 13% Russia 59% 13% 46% 26% 16% Sweden 60% 12% 48% 26% 14% United States 56% 12% 44% 30% 15% South Korea 59% 10% 49% 26% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 43 % greatest Q11. My material happiness + some happiness possessions GlobalAll Countries Average 70% 21% 49% 23% 6% Saudi Arabia 85% 50% 35% 7% 8% Does or could give me Malaysia 85% 42% 43% 12% 3% greatest happiness, does Turkey 80% 42% 38% 17% 4% China 89% 34% 55% 10% 1% or could give me some India 77% 34% 43% 18% 5% happiness, doesn't or Brazil 78% 33% 45% 15% 8% Russia 76% 26% 50% 20% 4% couldn't make me happy South Korea 81% 22% 59% 14% 5% Peru 73% 22% 51% 22% 5% or happier, does not apply South Africa 68% 22% 46% 27% 5% to me Argentina 67% 22% 45% 24% 9% Chile 64% 22% 42% 30% 6% France 68% 21% 47% 20% 12% Mexico 70% 18% 52% 23% 7% Hungary 69% 18% 51% 26% 4% Spain 70% 17% 53% 25% 5% Poland 68% 16% 52% 26% 5% Italy 62% 16% 46% 29% 8% Belgium 72% 15% 57% 23% 5% Germany 61% 13% 48% 27% 12% Japan 76% 12% 64% 14% 10% Netherlands 71% 12% 59% 24% 5% Australia 60% 11% 49% 32% 8% Sweden 61% 10% 51% 35% 5% Canada 61% 10% 51% 32% 7% United States 59% 10% 49% 34% 6% Great Britain 60% 9% 51% 31% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 44 % greatest Q29. New political happiness + some happiness leadership in my country GlobalAll Countries Average 53% 21% 32% 32% 14% Brazil 71% 39% 32% 18% 11% Does or could give me South Africa 69% 37% 32% 23% 8% greatest happiness, does Turkey 64% 34% 30% 21% 16% Chile 65% 32% 33% 26% 9% or could give me some Peru 64% 30% 34% 24% 12% Malaysia 63% 27% 36% 29% 8% happiness, doesn't or Hungary 58% 27% 31% 31% 12% couldn't make me happy Argentina 55% 27% 28% 23% 21% United States 57% 26% 31% 34% 10% or happier, does not apply Mexico 57% 25% 32% 27% 15% to me India 58% 23% 35% 28% 14% Poland 53% 18% 35% 37% 10% Belgium 54% 17% 37% 31% 15% Sweden 48% 17% 31% 42% 11% Italy 47% 17% 30% 35% 18% Spain 46% 17% 29% 41% 14% France 45% 17% 28% 31% 24% Great Britain 47% 15% 32% 41% 12% Canada 45% 15% 30% 41% 15% Germany 45% 15% 30% 35% 21% Russia 47% 14% 33% 34% 19% Australia 43% 13% 30% 42% 14% Netherlands 41% 9% 32% 42% 18% South Korea 48% 8% 40% 40% 13% Japan 43% 6% 37% 33% 23% Saudi Arabia - % China - % 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 18,020 online adults aged 16-74, 18-74, or 19-74 across 25 countries (excludes China and Saudi Arabia)

© Ipsos | Global Advisor | Global Happiness Study | October 2020 45 % greatest Q28. Moving to another happiness + some happiness country GlobalAll Countries Average 42% 16% 26% 30% 27% Saudi Arabia 67% 34% 33% 18% 15% Does or could give me Brazil 57% 28% 29% 23% 20% greatest happiness, does Turkey 52% 28% 24% 27% 21% Peru 62% 27% 35% 24% 13% or could give me some Chile 55% 27% 28% 27% 18% happiness, doesn't or Argentina 51% 27% 24% 25% 25% Mexico 59% 26% 33% 22% 19% couldn't make me happy India 54% 23% 31% 28% 18% South Africa 52% 21% 31% 29% 18% or happier, does not apply China 63% 20% 43% 21% 16% to me Italy 46% 16% 30% 33% 21% Belgium 45% 16% 29% 28% 27% Russia 40% 16% 24% 31% 29% Poland 42% 15% 27% 32% 26% France 40% 15% 25% 25% 35% Malaysia 41% 14% 27% 34% 26% Hungary 32% 11% 21% 39% 29% Netherlands 36% 10% 26% 34% 30% Germany 32% 9% 23% 33% 36% Great Britain 33% 8% 25% 34% 34% South Korea 32% 8% 24% 33% 35% United States 30% 8% 22% 37% 34% Sweden 28% 8% 20% 44% 28% Australia 29% 7% 22% 32% 39% Spain 27% 7% 20% 43% 29% Canada 25% 6% 19% 36% 39% Japan 21% 4% 17% 25% 55% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 46 % greatest Q30. Time spent on social happiness + some happiness media GlobalAll Countries Average 45% 11% 34% 41% 15% Turkey 70% 29% 41% 26% 3% Does or could give me Saudi Arabia 67% 28% 39% 20% 13% greatest happiness, does China 84% 27% 57% 12% 3% Malaysia 73% 23% 50% 22% 5% or could give me some India 68% 23% 45% 27% 5% happiness, doesn't or Brazil 52% 17% 35% 36% 12% South Africa 47% 12% 35% 44% 9% couldn't make me happy Chile 43% 12% 31% 46% 11% Mexico 47% 11% 36% 43% 11% or happier, does not apply Peru 49% 10% 39% 42% 9% to me Spain 41% 9% 32% 44% 15% France 32% 9% 23% 40% 29% South Korea 52% 8% 44% 34% 14% Poland 42% 8% 34% 45% 13% Argentina 35% 8% 27% 49% 16% Germany 34% 7% 27% 41% 25% Italy 32% 7% 25% 47% 20% Russia 36% 6% 30% 47% 17% Japan 44% 5% 39% 33% 23% Netherlands 37% 5% 32% 50% 13% Belgium 36% 5% 31% 45% 20% Australia 34% 5% 29% 45% 21% Canada 33% 5% 28% 50% 18% United States 31% 4% 27% 51% 17% Hungary 29% 4% 25% 55% 15% Great Britain 28% 3% 25% 46% 25% Sweden 25% 3% 22% 62% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries

© Ipsos | Global Advisor | Global Happiness Study | October 2020 47 • These are the findings of a 27-country Ipsos survey conducted • Prior fieldwork waves were also conducted on Ipsos’s Global July 24 – August 7, 2020 among 19,516 adults aged 18-74 in the Advisor online survey platform. The June 2019 wave was United States, Canada, Malaysia, South Africa, and Turkey and conducted May 24 - June 7, 2019 among 20,327 adults in 28 16-74 in 22 other countries, via Ipsos’s Global Advisor online countries. The February 2018 wave was conducted January 26 - survey platform. February 9, 2018 among 19,428 adults in 27 countries. The March 2017 wave was conducted February 17 - March 3, 2017 • Each country’s sample consists of 1000+ individuals in Australia, among 18,523 adults in 26 countries. The May 2013 wave was Belgium, Brazil, Canada, China (mainland), France, Germany, conducted May 7 - 21, 2013 among 18,513 adults in 25 Great Britain, Italy, Japan, Spain, and the United States, and countries. The December 2011 wave was conducted December 6 500+ individuals in Argentina, Chile, Hungary, India, Malaysia, - 19, 2011 among 21,245 adults in 24 countries. Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, • The data is weighted so that each market’s sample composition South Africa, South Korea, Sweden, and Turkey. best reflects the demographic profile of the adult population according to the most recent census data. • The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, • Where results do not sum to 100 or the ‘difference’ appears to Poland, South Korea, Spain, Sweden, and the United States can be +/-1 more/less than the actual, this may be due to rounding, be taken as representative of these countries’ general adult multiple responses or the exclusion of don't knows or not stated population under the age of 75. responses. • The precision of Ipsos online polls are calculated using a • The samples in Brazil, Chile, China (mainland), India, Malaysia, credibility interval with a poll of 1,000 accurate to +/- 3.5 Mexico, Peru, Russia, Saudi Arabia, South Africa, and Turkey are percentage points and of 500 accurate to +/- 4.8 percentage more urban, more educated, and/or more affluent than the points. For more information on the Ipsos use of credibility general population. The survey results for these markets should intervals, please visit the Ipsos website. be viewed as reflecting the views of the more “connected” segment of their population. • The publication of these findings abides by local rules and regulations. www.ipsos.com

Nicolas Boyon Senior Vice President, Public Affairs, U.S. [email protected]