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Social Media for the Next 3.5Bn

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Social Media for the Next 3.5Bn Social media for the next 3.5bn MIGME LIMITED (ASX Code: MIG) Investor Presentation October, 2014 Prepared by Steven Goh Disclaimer IMPORTANT NOTICE & DISCLAIMER This presentation has been prepared by the management of mig 33 (the ‘Company’)inconnectionwithmeetingswithprivateandinstitutionalinvestors, and not as specific advice to any particular party or person. The information is based on publicly available information, internally developed data and other sources. Where any opinion is expressed in this presentation, it is based on the assumptions and limitations mentioned herein and is an expression of present opinion only. No warranties or representations can be made as to the origin, validity, accuracy, completeness, currency or reliability of the information. The Company disclaims and excludes all liability (to the extent permitted by law) for losses, claims, damages, demands, costs and expenses of whatever nature arising in any way out of or in connection with the information, its accuracy, completeness or by reason of reliance by any person on any of it. Forward Looking Statements” Disclaimer The documents provided contain statements related to our future business and financial performance and future events or developments involving the Company that may constitute forward‐looking statements. These statements may be identified by words such as "expects," "looks forward to," "anticipates," "intends," "plans," "believes," "seeks," "estimates," "will," "project" or words of similar meaning. We may also make forward‐looking statements in other reports, in presentations, in material delivered to stockholders and in press releases. In addition, Company representatives may from time to time make oral forward‐looking statements. Such statements are based on the current expectations and certain assumptions of the Company’s management, and are, therefore, subject to certain risks and uncertainties. A variety of factors, many of which are beyond the Company’scontrol,affect the Company’s operations, performance, business strategy and results and could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward‐looking statements or anticipated on the basis of historical trends. Due to rounding, numbers presented throughout this and other documents may not add up precisely to the totals provided and percentages may not precisely reflect the absolute figures. The documents provided in this presentation include supplemental financial measures that are or may be non‐GAAP financial measures. The Opportunity: The rise of the rest of the world The first world internet grew from bulletin boards, dial up modems, broadband and then mobile (majority iOS) and resulted in Yahoo, Google, Facebook, Twitter and many others. The next wave in East Asia grew from dial up modems, broadband then mobile (majority now Android) and resulted in Tencent, Sina, Baidu, Naver and many others. Internet usage in the developing world (over 3.5bn people) is now rising sharply through the abundance of sub $200 Android smartphones. What will this lead to? Migme aims to be the social fun and entertainment destination for the next 3.5bn ..migme ltd is uniquely positioned to realise the opportunity that is the rise of the internet for the next 3.5bn 3 migme Ltd : Corporate overview migme Ltd was listed on 11 August, 2014 and holds 3 operating businesses: Code: ASX:MIG, Deutsche Börse: WELA (WKN: A117AB) Operating Business: Last price: A$0.34 (ASX) migme (100%): Core Social Media Platform, Social Networking & Issued capital Entertainment for Emerging Markets Headquartered in Singapore and offices 251 million ordinary shares in Malaysia, Indonesia, and Taiwan (120 Staff) http://www.migme.com 15 million unlisted options Market cap A$90 million AliveNotDead (100%): Artist & Media community. Website www.mig,me Headquartered in Hong Kong, but presence in Korea. Includes 1800 artists in East Asian ecosystem. 3 Staff. Top shareholders http://alivenotdead.com Big Build Enterprises Ltd 19.9% Founder & Board members 16.3% Lovebyte (100%): Couples app (iOS + Android). Avatars and Virtual Gifts. Located in Singapore. 4 Staff. Employees 15.0% http://lovebyte.us/ * main operating business What is migme? Services: Social entertainment platform. Includes Chat, Countries: Primarily emerging markets outside of East A Miniblog, Virtual Gifts & Games sia: Indonesia, India, South Africa & many others Users: >5m Monthly Active Users and growing Monetisation: Premium Activities: Virtual Gifts, Games & Competitions v 5 Scalable Proven Business Model From Free Making Virtual Services Valuable ..Collecting the Services … Cash! Initial Engagement: Deepen Valuable Services Payment: Engagement: • Chat (QQ) •Avatars • Prepaid • Blog (Sina’s •SNS • Virtual Goods • Operators Tencent QQ Weibo) •UGC • Games • Advertising • Sharing & Likes • Social Games • Premium Content (Facebook) • Information Facebook From Free Making Virtual Services Valuable ..Collecting the Services … Cash! Initial Deepen Valuable Serivces Payment: Engagement: Engagement: • Virtual Goods • Prepaid • Chat/Chatroom •SNS •Avatars • Advertising & • Communications •UGC • Premium Services Sponsorships • Miniblog • Social Games • Social Games migme adopts a scalable freemium business model using it’s platform to BUILD AUDIENCE through miniblog, chat, and other free services, then creates VALUABLE INTERACTIONS such as premium items in premium communications, media and entertainment services, games, ecommerce, etc then COLLECTS THE CASH through a range of channels. Market Positioning It's social network and an entertainment platform • migme is the platform where people in emerging markets communicate, play and engage. • Differentiated to other social networks, the keys are: identity, how people talk, the sense of community and having payment infrastructure in place. • A social network has value: you can form partnerships and sell other products and services Social Network Services Allows premium interactions between users such as virtual gifts and chat room games • Users can invest in identity/avatar by • The more premium interactions users purchasing premium items take part in, the more their status and popularity increases within the service Entertainment & Media Services (1) Case #1 Girl Singing Duo, blogs that they’ve broken up with their boyfriends and ask for hugs and kisses (both chargeable virtual gifts), and tells the story of the competition interactively. In a weekend, they drive over 40,000 virtual gift sales at between 5c and 20c each, and share the revenues with migme. migme works with content producers (artists, media companies, bloggers, etc) in emerging markets where they make no money by being on facebook or twitter, to create premium experiences. They build fan bases comparable to being on facebook / twitter, and share in revenues with migme. Entertainment & Media Services (2) Case #2 Bollywood actress poses a question on which Sari to wear to an event on the weekend. Send one type of gift ($) to her with a message for one Sari, and another gift ($) for different Sari. On the weekend she posts what she wore and announces a winner. Drives over 20,000 gifts. migme works with content producers (artists, media companies, bloggers, etc) in emerging markets where they make no money by being on facebook or twitter, to create premium experiences. They build fan bases comparable to being on facebook / twitter, and share in revenues with migme. Entertainment & Media Services (3) Case #3 migme works with a production house to run a singing competition (viewable in media such as print, tv, digital, etc) and use a combination of posts in migme of entries and tell the story of the competition, and virtual gifts to vote on a winner (drives hundreds of thousands of gifts and puts mig.me in front of millions of people) migme works with content producers (artists, media companies, bloggers, etc) in emerging markets where they make no money by being on facebook or twitter, to create premium experiences. They build fan bases comparable to being on facebook / twitter, and share in revenues with migme. Balanced market / operations fit Over 110 Staff employed. Match of Market development in forward facing locations, and Product / Engineering / Operations in productive / low cost locations. Market Development: Singapore (marketing, corp & biz dev, audience), Taiwan (corp & biz dev), Indonesia (market development), South Asia (market development), Hong Kong (alivenotdead) Product Development, Platform Operations & Capability: Singapore (head office, product development, audience, marketing, finance), Taiwan (development), Malaysia (platform operations), san jose (network operations) Experienced Team ‐ Board of Directors BOARD OF DIRECTORS EXECUTIVE MANAGEMENT Howard Dawson (Chairman) Mei Lin Ng (VP Marketing & Cofounder) Steven Goh (CEO & Cofounder). Gene Yu (VP Corporate & Business Development) Charles Pan (Executive Director) Sam Holmes (Director Audience) John Lee (non executive director) Sharon Yar (Director Creative) Dmitry Levitt (non executive director) Zhang Yan (Director Product) Andy Zain (non executive director) Jeffrey Lim (VP Engineering) Yichin Lee (non executive director). Keith Long (Platform Operations) Corporate Milestones (2014) January, 2014 Announced merger with Latin Gold Ltd and Project Goth Inc (“mig33”) February 2014 Acquisition of alivenotdead pty ltd (“alivenotdead”) May 2014
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