PRESS KIT 2021 4 . . . AN UNEXPECTED 6 . . . AN EXCEPTIONAL 6 . . . SUSTAINABLE & ORGANIC 8 . . . A MODERN & SOPHISTICATED 8 . . . A CHIC & STYLISH BOTTLE 9 . . . UP 11 . . . HUMBERT & POYET

A BOUTIQUE HOTEL FOR WINE LOVERS . . . 13 THE ULTIMATE DAY . . . 15 CULINARY EXCELLENCE . . . 16 DRINK UP . . . 18 KEY FACTS . . . 20 ABOUT MDCV . . . 21 CONTACTS . . . 22 © Nicolas Maday ULTIMATE PROVENCE 3 With its beautiful and sleek modern design and chic boutique hotel, the UP I Ultimate estate makes a lasting impression. Tucked away in the hills behind Saint-Tropez, the estate offers guests an unexpected taste of Provence, in a AN remarkable atmosphere that awakens the senses and jostles the codes of this ’s ancestral traditions. With its thirty- three tastefully decorated rooms, suites and apartments, a UNEXPECTED gourmet restaurant helmed by the creative and daring chef Romain Franceschi, an enormous rooftop terrace and the UP tasting lounge, this unique spot offers an enchanting and PROVENCE memorable wine tourism experience. Located in the heart of Provence, UP I Ultimate Provence reinvents Provencal lifestyle around a distinctive tryptic: striking urban interior design and architecture, a magnificent vineyard and a lively yet laid-back ambiance.

Monaco-based interior architects Emil Humbert and Christophe Poyet created UP I Ultimate Provence’s chic and cosmopolitan design, pulling off a balanced contrast between a distinctive urban feel and the winery’s traditional Provencal authenticity.

This is a place of epicurean and aesthetic delights, conveying the feeling of a dream-come-true getaway experience. Be it waking up in a stylish and cozy room with breathtaking views of the Notre-Dame-des-Anges mountain range, learning about the art of wine-tasting with an expert , or relaxing by the luxurious pool, UP I Ultimate Provence offers a veritable oasis for those seeking to chill out and enjoy life.

There’s nothing like sipping a glass of wine while gazing out at the vines where the grapes are grown, whether from the rooftop terrace or lounging by the pool bar. UP I Ultimate Provence offer an explosion of delightful aromas and bountiful pleasures for the palate… and what better way to exemplify Provencal “art de vivre” than Chef Romain Franceschi’s colorfully creative and mouthwatering gourmet cuisine, a true sensorial experience in perfect harmony with the estate’s wines.

The perfect chic and relaxing getaway. Welcome to UP.

ULTIMATE PROVENCE 4 Nicolas MERCIER Managing Director UP | Ultimate Provence

« At Ultimate Provence, creating an unforgettable customer experience for each and every guest is something I’m passionate about! » © Francis Amiand © Francis

ULTIMATE PROVENCE 5 AN EXCEPTIONAL SUSTAINABLE VINEYARD & ORGANIC

On the edge of a great forest in the heart of a nature preserve, the vineyard is characterized by shallow soil, layered over an impermeable schist slab. This terroir is nourished by a rich humus of oak leaves and vine shoots.

The most beautiful Cinsaults are grown hillside, thus ensuring exceptional Located in a wild and mineral environment on exposition. Nearby and slightly lower, is a great plot of Rolle (), a grape the edge of the Maures Nature Preserve and the known for its fruity notes of citrus and pear. Natura 2000 zone, UP | Ultimate Provence sprawls over 115 acres (46 ha) of vines, entirely under the La Grande Pièce is a magnificent parcel on a plateau entirely devoted to , appellation AOP Côtes-de-Provence. which bring the wines assertive aromas of violets, and red and black fruit. Organic-certified since 2021, the land is also rated at the highest Level (3) of the High Environmental Value (HVE), which is an official recognition of the environmental performance of winemakers and growers.

HVE certification is based on indicators present across an entire farm, and ensures that biodiversity elements are very widely present, and that the impact of agricultural practices on the environment is minimized.

Lastly, on the Perrono plot, named after the family that planted the first vines on the property in the mid-20th Century, young white and black have joined the magnificent already rooted there. All this contributes to Ultimate Provence’s unique winegrowing terroir. © Francis Amiand © Francis ULTIMATE PROVENCE 6 © Francis Amiand ULTIMATE PROVENCE 7 A CHIC & STYLISH BOTTLE

UP | Ultimate Provence offers four to gourmet tables across the globe, bearing the Côtes-de- such as Ibiza’s Blue Marlin and Coco Provence appellation: UP , UP Beach Restaurants, the Ushuaia Beach Red, UP White and UP Origin rosé. Hotel, Stefano in Saint-Tropez, the The estate’s iconic UP Rosé exists in Nuit Blanche soirées at ’s Plage four formats: the 75cl bottle, 150cl Beau Rivage, as well as prestigious Magnum, 300cl Jeroboam and the establishments like the famous 600cl Imperial. Jacky’O on Mykonos, Mondrian and Raffles hotels, Opium, St Martins Lane The elegant bottle reflects the estate’s and Toy Room of London. unique spirit, showcasing the wine in an original Also serving UP wine are and modern design. hot spots like Eden Transparent and Rock and Nikki without a label, Beach in St. Barts, UP I Ultimate Nikki Beach Provence’s in Dubai. In precious the UK, UP is glassware is served at the handsomely Ivy Collection embossed restaurants, with raised Radio stripes and Rooftop at A MODERN & the estate’s ME London logo. Hotel, the SOPHISTICATED Radio Rooftop Served at some at the ME Hotel, WINERY of the world’s most The Treehouse upscale venues, UP I Hotel, and at the 12th Extremely striking with its sleek and Ultimate Provence wines Knot rooftop bar of Sea contemporary open style, the vinification cellar bring chic Provence lifestyle Containers London. is the work of design agency Humbert & Poyet and is located at the heart of the UP | Ultimate Provence winery. Coupled with a beautiful tasting cellar, this venue appeals to oenophiles The wines are also available at the estate, in fine wine shops around the world, and wine amateurs alike. and sold online at: boutique.ultimateprovence.com © Humbert & Poyet & Poyet © Humbert

ULTIMATE PROVENCE 8 ULTIMATE PROVENCE 2020 ROSÉ

AOP CÔTES-DE-PROVENCE

The beauty of this wine extends from the bottle to its contents and offers a palette of intense aromas revealing bold fruity and floral notes, and a beautiful citrusy freshness that reflects the spirit of the estate.

A fresh wine with great acidity for food pairing, but also a roundness which makes it perfect to enjoy on its own. Perfect to drink by day or by night – this is the ultimate wine for any occasion.

Vinification: Food Pairing: Harvested in the cool hours of the Perfect for a picnic, pairs well night, the grapes are immediately with BBQ chicken and vegetable pressed. Low-temperature static skewers. The spice notes will clarification, followed by delicate complement grilled meats and and patient work on the must seafood, and classic Mediterranean deposits, followed by fermentation flavors like Lamb Souvlaki or French of the clarified juice between 14º charcuterie. and 16ºC. Finally, a few months aging on fine lees, in thermo- Grape Varieties: regulated stainless-steel vats. Syrah, Cinsault, Grenache noir, Rolle (Vermentino) Serving Temperature: 6º to 8ºC. Suggested Retail Price: Tasting notes: 75cl bottle – 17.50 € / Magnum – The spice notes from the Syrah 38.50 € / Jeroboam - 95 € / Imperial provides a dry, white pepper – 200 € characteristic across the entire palate. A touch of Rolle gives great acidity and brightness conveying notes of fresh citrus, spice and unprecedented freshness.

ULTIMATE PROVENCE 9 ULTIMATE PROVENCE ULTIMATE ROUGE PROVENCE BLANC AOP CÔTES-DE-PROVENCE AOP CÔTES-DE-PROVENCE

A violet-hued deep red color, this wine has a A pale gold whirlwind daring, modern and of refreshing and elegant personality. unexpected aromas.

Vinification: Harvested by night, the grapes are cooled and macerated in the press, then decanted; the filtered juice is Tasting notes: reincorporated for a fermentation A modern and generous , around 18/20ºC, expressing the ripe red fruit (plum and cherry) mingle terroir beyond just the fruit. Matured in with warm, spicy, peppery notes. vats on fine lees for a few weeks, with Food Pairing: Vinification: batonnage stirring until the following A favorite for brunch or at Happy Harvested in the early morning, the Food Pairing: spring. Hour, but not exclusively. Its freshness grapes are cooled and fermented Perfect with Braised Beef, or a plate of evokes the ocean and will pair traditionally in tanks, with short and Parma Ham, but also with chocolate Serving Temperature: 6ºC to 8ºC beautifully with seafood and oysters. frequent pumpovers supplemented mousse or molten lava cake. by unballasting. Maintained around Tasting notes: Grape Varieties: Rolle (Vermentino) 24ºC, followed by a final Grape Varieties: An explosion of aromas, zesty lemon around 28ºC and a three-week vatting Syrah, Cabernet-Sauvignon bursting in unison with notes of Suggested Retail Price: period. Matured for several months in pepper and ginger. 75cl bottle –17.50 € vats and wood barrels. Suggested Retail Price: 75cl bottle – 17.50 € Serving Temperature: 12ºC to 15ºC ULTIMATE PROVENCE 10 HUMBERT & POYET

A perfect combination of conviviality The flow of light and open perspectives played and elegance, Ultimate Provence is an an important role in creating the space. Large essential destination for those who seek glazed bronze doors separate the different an unexpected and unique experience of rooms, from the cellar, and boutique, to the Provence. tasting bar, outdoor lounge and other areas, creating visual fluidity. The estate’s design was conceived by Monaco-based design firm Humbert & In creating the estate’s interiors, Humbert & Poyet, with the intent of creating an intimate, Poyet found inspiration in the landscapes of urban-style setting that challenges the codes the south of : aged oak, velvet, textiles, of a traditional facility. brass, hues of sage and sepia, evoking the colors of Provence, the earth and green vines. The creative duo rose to the challenge of combining functionality with aesthetics, Welcoming, chic and modern, the UP I while taking into account the requirements Ultimate Provence estate is a sophisticated inherent in a winery. The combination of raw setting in which to live truly unforgettable and contemporary materials like concrete, moments in the heart of Provence. with more noble elements such as aged oak, marble, brass and leather, brings unique character to this establishment.

Like a slice of the Mediterranean, Aegean blue adorns the walls and highlights the brass of the hanging lights and sconces, creating a contrast of colors and materials, urban lines and warm atmosphere lighting.

ULTIMATE PROVENCE 11 ULTIMATE PROVENCE 12

© Francis Amiand A BOUTIQUE HOTEL FOR WINE LOVERS

CUTTING-EDGE DESIGN MEETS LAID-BACK LUXURIOUS LIFESTYLE Tuned to a new generation of travelers, UP I Ultimate Provence combines contemporary design with the authenticity of a reinvented heritage.

The hotel’s distinctive atmosphere is reflected in cozy and stylish rooms, some of which overlook the and others the pool or the tree- lined UP Square, with its custom-designed fountain.

The hotel’s 15 rooms are a soothing invitation to bask in relaxing bliss. From classic to deluxe rooms overlooking the vines, each has its own style.

UP also offers a residence comprised of 18 accommodations, ranging from studio apartments to family units, fully adaptable to the needs and desires of any size party. The estate also features a fitness gym and anoutdoor swimming pool, offering warm weather fun in an idyllic setting.

From 175 €/night

ULTIMATE PROVENCE 13 © Francis Amiand ULTIMATE PROVENCE 14 THE ULTIMATE 8 p.m. DAY 5 p.m. - DINNER, it’s SHOPPING UP to YOU… 10 a.m. On the terrace with THERAPY breathtaking views, or in the BUSINESS striking main dining room, MEETING Chef Romain Franceschi’s Much like a pop-up bistronomic cuisine pairs store, the UP boutique 2 meeting rooms beautifully with the estate’s offers a selection of 6 p.m. with capacity of 30 wines – the ultimate sensorial shopper’s delights, participants, the UP team experience. from the estate’s is ready to handle even HAPPY HOUR wines and local the tiniest of details, to artisanal creations, at UP LOUNGE make your meeting or to the best of The ultimate Happy Hour event perfect. international sipping spot to savor a trends. glass of UP Rosé, enjoy an aperitif or discover an original cocktail creation.

12 Noon POOLSIDE CHILLING Dreamy sunbathing or chilling out in the shade of olive trees, it’s just like the tropics in Provence! With a refreshing cocktail or chilled glass of UP Rosé, nothing beats a lazy break by the water, to relax and unwind.

ULTIMATE PROVENCE 15 CULINARY EXCELLENCE © Mark Elst

Chef Romain Franceschi creates a sensorial moment Here, the wines hold a place of honor. Guided by the of culinary bliss with his colorfully original gourmet skillful nose of Winemaker Alexis Cornu, the chef loves to creations. Inspired by the concept of bistronomy, create taste sensations based on contrasts that harmonize this enthusiastic and passionate Corsican-born chef with the estate’s wines. The experience is as delicious as it challenges classic culinary codes with his uninhibited is astonishing. A tasty and affordable treat for under 35€ a Romain FRANCESCHI and daring style. person. Chef at UP Restaurant

The menu evolves with the seasons, is determined by the In the beautiful 50-seat dining room or on the vast 150- chef’s inspirations, and employs a locavore philosophy. seat rooftop with its panoramic view of the estate, meals The culinary concept of bistronomy at UP lets us The ingredients are locally sourced and most of the and snacks can be enjoyed throughout the day. In the explore and discover the flavors of Provence in produce is fresh-picked at Château Saint-Roux’s organic morning, the breakfast buffet takes its sweet time and new and unexpected ways. vegetable garden and orchard, in nearby Le Cannet-des- starting at noon, hotel guests can enjoy a poolside lunch. Maures. At five,Happy Hour cocktail menu at UP Lounge is an ode to long summer evenings, and dinner crowns the day with The menu features selections like Pork fillet with celery Chef Romain Franceschi’s creative concoctions. root on UP red wine-poached beets, inspired by the chef’s Corsican culture, or Burratina verbena lobster with Weekends offer Saturday theme evenings such as the orange blossom-infused tomatoes, or Bottarga caviar mouthwatering grilling feasts, and Sunday Brunch is sea bass with saffron rock fish soup. The flavors enchant served until 3 p.m. In addition, the staff at UP I Ultimate and astonish, and their common denominator is always Provence is up for carrying out original requests, such as extreme freshness. a picnic lunch in the vineyard.

The restaurant is open from 12:15 p.m. to 2:00 p.m., and from 7:30 p.m. to 10 p.m.

ULTIMATE PROVENCE 16 ULTIMATE PROVENCE 17

© Francis Amiand For Summer 2021, the UP mixologist DRINK UP has created daring and delicious cocktails that feature the estates wines, From late afternoon to sundown, UP Lounge is the infused with flavors from the garden ultimate place to enjoy Happy Hour with friends and like lavender, and rosemary. family.

Chef Romain Franceschi’s cocktail menu features In the spotlight: local organic cheeses and charcuterie, mouth- The Provençal : watering seasonal platters and signature ceviches, Lavender-infused gin, fresh lavender, delightful on warm summer evenings. violet syrup, UP Rosé, tonic water The Farigoule : UP white, St Germain Liqueur, fresh At the bar, UP’s mixologist blends a playful selection thyme, lime, Prosecco of classic favorites, as well as boldly original cocktails 2021 that inspire curiosity, with stand-out selections like SIGNATURE the or the . Nitrogen Lights Cotton Candy Cocktail COCKTAILS

ULTIMATE PROVENCE 18 ULTIMATE PROVENCE 19 KEY FACTS

2019 22 gold medal at the 1 km between UP Concours Agricole outdoor 1956 for UP Rosé pool and Saint-Tropez year the vines were planted

4 bottle sizes for 1 1 UP Rosé – 75cl, live concert every fitness 46 Magnum, Jeroboam Thursday evening gym hectare & Imperial from June to organic vineyard September

200 1 33 place settings tasting cellar rooms and at UP Restaurant 5 & shop accommodations grape varietals (50 indoors, in the UP vineyard 150 on the terrace)

1 4 bars rooftop terrace 2 (poolside, UP Lounge, with breathtaking meeting roof terrace and VIP Lounge) views rooms

ULTIMATE PROVENCE 20 ABOUT MDCV

Celebration of the senses meets culinary adventures and distinctive getaways, in the heart of nature: the MDCV group offers a brand of wine tourism unique in Provence. Three hundred and fifty hectares (864 acres) of organically cultivated vineyards across four exceptional estates: Château de Berne (- Monaco Flayosc), UP I Ultimate Provence (La Garde-Freinet), Nice Château des Bertrands and Château Saint-Roux (Le Cannet-des-Maures). Flayosc- Aix-en-Provence Lorgues Cannes Promoting local knowhow in a spirit of sustainably Le Cannet- committed luxury, the group currently employs 250 des-Maures staff, spanning 30 different trades across its four estates. Each vineyard curates a distinctive style, La Garde-Freinet expressing the terroir in its own way while staying Saint-Tropez true to authenticity, elegance and respect for the natural environment. Hyères What is MDCV about? An ode to the little-known backcountry of Provence and an expression of its incomparable beauty, shared with the rest of the Mer Méditerranée world through fine wines, and with visitors basking Côtes-de-ProvenceAire d’appellation Côtes Area de Provence in the unexpected sensory and culinary experiences offered by MDCV Group’s four exceptional estates. www.mdcv.fr www.provencerosegroup.com

ULTIMATE PROVENCE 21 PRESS CONTACT

Ciel Rouge PR Jane Peck 7270 Route du Luc +33 6 07 12 24 76 83680 LA GARDE-FREINET [email protected]

PRATIQUES RESTAURANT UP LOUNGE TASTING CELLAR OPEN 7 DAYS 12:15 pm - 2:00 pm 5pm - Midnight & UP BOUTIQUE A WEEK 7:30 pm - 10:00 pm 7am – 11pm

Information & Reservations +33 (0)4 94 85 29 10 [email protected]

www.ultimateprovence.com

@ultimate_provence INFORMATIONS ACCESS : Trains : Airports : Les Arcs- TGV station: 25 min Nice, Cannes-Mandelieu, -Hyères, : 1 hour Aix-en-Provence TGV station: 1 hour Saint-Tropez Heliport: 45mn

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