DEAR MEATPACKING DISTRICT Friends & Neighbors

Hello! I’m the new Executive Director of the Meatpacking District. It’s a neighborhood I have worked in for nearly a decade in various capacities and am excited to be a part of this dynamic and engaging slice of the City with others who work, live, and play here.

For over four years, the district has been in various states of upheaval — literally, and in a good way. This was due in part to the large-scale capital reconstruction projects that have touched almost every street in the district. The City replaced century-old infrastructure, upgraded utilities, and created 20,000 square feet of Belgian block plazas, complete with new planters, leafy trees, chairs, tables, and umbrellas. The Ninth Avenue project added 4,000 square feet of lush plantings.

And it’s not stopping there. Soon, 14th Street between Ninth and Tenth Avenues will have unique tree pits and planters installed, thanks to MPIA, extending the Ninth Avenue design vocabulary west to bring a human scale to 14th Street, connect the , and make the corridor more enticing for people exploring the neighborhood. So as muchas our streetscape is booming, it will also be blooming! To those of you who have been with us from the get-go, thank you for staying here and putting up with the sometimes bumpy ride: the water shutdowns in summer, daytime jackhammering, and closed streets and sidewalks. You — we — have endured.

As the list of contemporary and impressive office and retail tenants grows, the Meatpacking District continues to bustle and be an engine for economic and creative activity in City. And now that the streets and plazas have been revived, New York gets to discover the Meatpacking District, again. The cross cut of industries — tech, creative, and hospitality — rival the world in creating a stimulating environment with new trends emerging here: RH Gallery’s model for retail interaction, Intersect by Lexus connecting new people to a brand unrelated to its namesake, and with Starbucks Roastery, and several other brewers in the district, our constantly caffeinated community keeps raising the bar for what’s new and what’s to come in NYC.

Besides the physical, there have been other changes at the BID, too. Adding to favorite programs, like the Sweat Sessions and our seasonal shopping events, will be new programming to drive foot traffic and reactivate the district through community engagement and outreach.

Our corner of the city packs a panache punch, thanks to all of you: the BID members,the Board, the staff, and the public. And a huge props to our sanitation, landscaping,and public safety teams. To the new tenants, welcome. The BID is here for you. And to those that have been here, thanks again for sticking with it during the construction chaos. Please feel free to reach out to me or any other members of the team at [email protected].

We hope you enjoy the changes and growth as much as we do!

Jeffrey C. LeFrancois Executive Director BY THE NUMBERS NEW + UPCOMING In the District

DISTRICT INFO

BLOCK FACES HIGH LINE 94 VISITATION 7,000,000 GROUND FLOOR BUSINESSES CHELSEA MARKET 268 VISITATION 9,200,000 HOTEL ROOMS 1,054 COMMUNITY BOARDS 2 + 4 FOOD HALLS 2 NYPD POLICE PRECINCTS 6 + 10 COFFEE SHOPS 10 CULTURAL INSTITUTIONS 2

DISTRICT SERVICES W 1 7t TRASH RECEPTACLES h S t. . e 102 v A

. h t y n PLANTERS w e . T H e e v W d A 19 i 1 6t S h h t S t t n . s

e TREE PITS e v

e W l 226 E TOTAL GARBAGE BAGS USED W 15 th 51,816 S . t . e v A h GRAFFITI REMOVALS t in N 1,021 W 1 6th St POWER WASHINGS W . 1 4t h S 28 t.

. DAYTIME INTERACTIONS t S W n o 15 6,709 t t h g S in t. h . s W e DISTINCT #MEATPACKINGNY a 1 3th v W S A WI-FI USERS t. h 292,161 t h g . i t E

S Li ttle n W o es s t 1 d NINTH AVE CONSTRUCTION 2th u S H t. COBBLE STONES TOTAL SQUARE FOOTAGE 187,160 COBBLE STONE + GRANITE 65,964 W 1 3t h S GRANITE CURB PLAZA SQUARE FOOTAGE t. (IN LINEAR FEET) 3,210 20,000 Gansevoort St. . t S

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W 12th St. THE SWEAT SESSIONS 2018

The popular outdoor fitness series returned to ’s 14th Street Park and welcomed 3,800 people. Top studios and brands such as Tru Fusion, Fhitting Room, Barre3, Equinox, and Liftonic taught free 45-minute classes nearly every Tuesday night from May through August. Modalities included HIIT, barre, yoga, pilates, meditation, strength training, and more. Post sweat, attendees headed to Samsung 837, Kiehl's, Patagonia, lululemon, and Chelsea Market for complimentary sips and bites.

40 Media Placements including , NBC New York, amNew York, Self, and NYCGo

2019

May 21 — September 10 The current season runs on Tuesdays. For the schedule and to RSVP for a spot, visit thesweatsessions.splashthat.com. More classes will be added regularly throughout the summer.

Hudson River Park’s 14th Street Park 10th Avenue between 14th and 15th Street

#thesweatsessions @meatpackingny

5 The Meatpacking District has arrived. Again. DISTRICT SHOPPING EVENTS Very Merry Holiday Hours + Swing into Spring

Meatpacking retailers gave shoppers two days worth of exclusive incentives to refresh their wardrobes. Very Merry Holiday Hours, in mid-December, and Swing into Spring this past April, activated the whole neighborhood. World- renowned brands, including DVF, Alice + Olvia, and Theory, popular shops like lululemon, Eberjey, and Caudalie,and district favorites such as Chelsea Market Baskets, Artist & Fleas, Seed + Mill, and Lilla P, participated to create a district- wide shopping extravaganza.

Attendees sipped on complimentary beverages and enjoyed snacks as they shopped with discounts up to 50% off. Shoppers enjoyed styling sessions at Trina Turk and Joie, customized monogramming at Eberjey and Diane von Furstenberg, complimentary gift wrapping and hot chocolate at Gansevoort Meatpacking, a make your own essential oil bar at Artists & Fleas, and so much more! Hundreds of locals came out to explore the district, spend dollars, and experience unique in-store activations.

Results attributed directly to shoppers during the hours of these two events:

Total sales — $77k+ Highest foot traffic increase* — 80%** Highest sales increase* — 78%** Total event listings and mentions — 100+ Media coverage in TimeOut NY, Chelsea Now / The Villager, Guest of the Guest, + more.

* Based on data reported from participating stores ** Compared to numbers from the previous week

9 SOCIAL FOOTPRINT LEADERSHIP @meatpackingny Board Members and Staff

BID Board of Directors Government Officials 21,889 Jonathan Iger, Sage Realty, Chairman Greg Bishop NYC Department of Small Business Services FOLLOWERS Cliff Meilman, Meilman Family Real Estate, First Vice Chair Scott M. Stringer Carley Graham Garcia, Google, Second Vice Chair Comptroller, City of New York

Thomas Nakios, Lilla P, Treasurer Gale Brewer Borough President Jared Epstein, Aurora Capital, Secretary 34,000 Corey Johnson Michael Achenbaum, Gansevoort Hotel Group Speaker, Council, Council District 3 FOLLOWERS Neil Bender, William Gottlieb Real Estate Sanitation Team Jane Carey, Whitney Museum Vance Lawson, Supervisor Pierre Dourneau, Soho House Leon Genebra, Assistant Supervisor 7,045 Doug Eisenberg, Meatpacking LLC Kevin Cromer FOLLOWERS Jake Elghanayan, TF Cornerstone Miles Dunnell Jones Greg Gushee, Related Companies Clinton Evans Claude Johnson, The High Line William Griggs 31,736 Jeffrey Jones, Little West 12th Street Realty Louis Robinson SUBSCRIBERS Gary Kline, Highline Stages/CECO Larry Sweeney Cheryl Kupper, IAAC Rep North

Luisella Meloni, DVF Staff

Zach Overton, Samsung Jeffrey LeFrancois Executive Director DIGITAL NEIGHBORHOOD Paul Pariser, Taconic Investment Partners Tiffany Griffin Brad Pascarella, Community Board 4 Director of Marketing, Events, + Partnerships

Donna Raftery, Resident Cate Roepke Digital Media + Community Engagement Mazdack Rassi, Milk Studios Julia Bailey 33,000 Kevin Rockey, The Standard High Line Marketing + Office Assistant Stuart Romanoff, Romanoff Equities AVERAGE VIEWS PER MONTH Andrew Rosen, Theory

Andrea Sacker-Klein, Resident DOMESTIC 85% Frederica Sigel, Community Board 2 INTERNATIONAL 15% John Wilson, Jamestown LP

* Numbers as of May 2019. 11 10 FY20 EXPENSE BUDGET July 2019 — June 2020

WI-FI $103,000 MARKETING GENERAL + NEIGHBORHOOD + ADMINISTRATIVE PLANNING 4% $650,000 $625,000 22% 22%

CAPITAL 5% MAINTENANCE 47% PUBLIC REALM $150,000 $1,371,500 The Meatpacking District Management Association’s Board of Directors approved an assessment of $2.39 million for FY2020 and allocated the funds per the above. The FY2020 budget estimates $2.9 million in revenue and $2.9 million in expenses. FY19 EXPENSE BUDGET July 2018 — June 2019

NEIGHBORHOOD WI-FI PLANNING $103,000 $100,000 GENERAL MARKETING + ADMINISTRATIVE + PROGRAMMING 4% $500,000 $550,800 4% 19% 21%

CAPITAL 6% MAINTENANCE 46% PUBLIC REALM $150,000 $1,181,500 The FY19 budget was based on $2.3 million dollars of assessment. FY19 closes on June 30, and actual expenditures as compared to the budget will be calculated at that time. 12