Tasting a typical, delicious pear from the Mostviertel:

The liquid shines bright gold to amber in the glass. Its herbal aromas are reminiscent of a freshly mown meadow. Refreshing notes of lemon balm and lively grapefruit with a hint of violets and light flavours of honey dance playfully on the palate. Tart notes of tannin and fine acidity make for an elegant structure and a long finish.

Where in the world is pear juice still fermented? What do the and pear wines taste like there? 5 And what is its local name? How does pear cider differ from apple cider?

Answers to these and many further quesons of interest to connoisseurs will be supplied by some twenty domesc and internaonal producers at the Third Annual MostSalon. Arsanal producers will be offering regional delicacies for sampling and for sale – and youngsters can taste unfermented juices in the children's lounge.

The pear cider producers of the Mostviertel, the Moststrasse regional tourist bureau LEADER, the ARGE Streuobst and the Mostviertel Tourist Office GmbH are pleased to welcome you to the Internaonal Conference on Open Meadow Fruitgrowing and The MostSalon BIRNEN Directions to the events: LEBEN Fee for MostSalon exhibitors 120 € ZEILLERN Schloss Hotel MostBirnHaus 21-22 August 2015 (incl. VAT) Zeillern S The fee will be waived for exhibitors who are International Conference on parcipang in the Internaonal Conference on Open Meadow Fruitgrowing Open Meadow Fruitgrowing. < Salzburg Westautobahn A1 Wien > Entrance fee for visitors is 15 € per person, x will be waived as well for those aending the Abfahrt Amsteen 23 August 2015 West Exit 123 fruitgrowing conference. The MostSalon < Oed B1 B119 Amsteen > Amstetten |

Mostelleria > Öhling Waidhofen/ Thursday 20 August 15.30 Seminar II: Cultural Landscape and Regional Pear Decline: an introducon Identy in Tourism and Regional Development Dr Wolfgang Jarausch, Schloss Hotel Zeillern Rheinland-Pfalz AgroScience, AlPlanta Instute (www. schloss-zeillern.at, Schloss-Strasse 1, 3311 Zeillern) The advantages of provenance – open meadow fruit in regional development Pear Decline and its transmission by insects Dr Barbara Jarausch, 18.00 A Summer Night in the Mostviertel Chrisan Haberhauer, MaR, GM LEADER, Region Moststrasse Pamper your palate and get in tune for the conference Rheinland-Pfalz AgroScience, AlPlanta/Fruit Crop Diseases All about the pear – development of tourism in the with pear & apple ciders, prize-winning noble spirits Combang Pear Decline with the help of Mostviertel and grill speciales from the Moststrasse – offering resistant stocks? Andreas Purt, MA, GM Mostviertel Tourism GmbH culinary excellence and a collegial exchange of ideas in Dr Wolfgang Jarausch, a relaxed atmosphere. The Mostbarone – ambassadors of pear-cider culture Rheinland-Pfalz AgroScience, AlPlanta Instute Johannes Zarl, the Lieglhof Estate, Head of the Mostbarone The current state of Pear Decline research in Austria Friday 21 August Discussion period with the speakers Dr Monika Riedler-Bauer, DI, Federal College of Viculture, Oenology & Fruit, Klosterneuburg from 08.00 Meet at Schloss Zeillern 17.30 Bus transfer from the MostBirnHaus to Schloss Zeillern Discussion period with the speakers 08.30 Bus transfer from Schloss Zeillern to the Mostelleria 18.20 Bus transfer from Schloss Zeillern to the Heurigen 14.30 A pleasant and convivial wrap-up at Landhaus Mostelleria 18.30 Heurigen visit in the Mostg'wölb S Ardagger (www.mostelleria.at, Öhling 35, 3362 Öhling) (www.mostgwoelb.at, Oberzeillern 126, 3311 Zeillern) (www.landhaus-s-ardagger.at, S 3, 3321 Ardagger S) Gourmet speciales at this pleasant, 09.00 Seminar I: Product Development – from the Official end of the conference leading pear- cider tavern 5 Concept to the Region´s Marquee Product Exhibitors will have the opportunity to set up for The Aerwards, a walk by torchlight to the Schloss Hotel MostSalon. We recommend that all conference parcipants What is the flavour of 'origin'? – our desire for Zeillern (ca. 25 min. 2 kilometres, transportaon spend the aernoon in our region – our team is happy and authencity is available) ready to advise you.. Dorli Muhr, WINE&PARTNERS Do's and don'ts – product development in fruit Saturday 22 August Please register at:

processing 5 Dr Manfred Gössinger, Federal College of Viculture, Schloss Hotel Zeillern www.moststrasse.at Oenology & Fruit, Klosterneuburg (www.schloss-zeillern.at, Schloss-Strasse 1, 3311 Zeillern) Gourmet Pear Cider, the current product innovaons of 08.30 Seminar III: Regional Development, Architecture the Mostbarone and Cultural Landscape: Contradicon or Toni Distelberger, the Distelberger Estate, Mostbaron Fee for the conference, 140€ per person Symbiosis? (incl VAT) Discussion period with the speakers 5 Basic principles and examples of regional development Included are: n 11.30 Lasecco Recepon and Greengs Elisabeth Sx, MMag Transfers between the three meeng sites Michaela Hinterholzer, mayor of Oed-Oehling, state legislator, ÖROK, (Austrian Development Planning Conference) n All seminars, including programme booklet head for the Moststrasse region at tourist bureau LEADER n Entrance to the Voyage of Discovery in the Mostelleria, Katharina Varadi-Dianat DI, Perspecves for the village ensemble including tasng samples speaker for ARGE Streuobst Austria Konrad Hihaler, DI Architect A visit to the exhibion in the MostBirnHaus, The architecture of pear cider including tasng samples 12.00 Voyage of Discovery in the Mostelleria n Christoph Abel, DI Architect 2 luncheons: God'nTag/g'Day in the MostBirnHaus, including two Cellar tour and tasng beverages, 3-course menu in gourmet restaurant Landaus S 13.00 Bus transfer from the Mostelleria to the MostBirnHaus Discussion period with the speakers Ardagger 5 n Visit to a Heurigen with a buffet of regional speciales, including Interval/break MostBirnHaus one beverage (www.mostbirnhaus.at, S 14, 3321 Ardagger S) 11.00 Seminar IV: Diseases of the Pear – Focus: n Lasecco Recepon n Snacks and catering during the breaks 13.30 Luncheon God'ntag/g'Day! in the MostBirnHaus Pear Decline n Parcipaon at The MostSalon free of charge 5 n 14.30 Exhibion Viewing in the MostBirnHaus The diseases of the pear Vegetarian meals available as an alternave upon request Interacve mulmedia visit to the 'world of the pear' Ulrike Persen, DI, Austrian Agency for Health and Nutrional Safety Earlybird Special 119 € Register by 30 April 2015!