MEGA Belaya Dacha Moscow, Russia The bridge to 370 stores 38.6 MLN millions of customers LARGEST SELECTION OF VISITORS ANNUALLY
From families to fashionistas, there’s something for everyone meeting place where people connect, socialise, get inspired, at MEGA Belaya Dacha that connects people with inspirational experience new things, shop, eat and naturally feel attracted lifestyle experiences. Supported by IKEA, with more than 370 to spend time. stores, family entertainment and on-trend leisure and dining clusters — it’s no wonder millions of visitors keep coming back. Together with our partners and guests we are creating a great
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Catchment Areas People Distance Kashirskoe Hwy Lytkarino Novoryazanskoe Hwy ● Primary 1,600,000 < 20 km
● Secondary 1,600,000 20–35 km
● Tertiary 3,800,000 35–47 km Gorki Total area: <47 km: 7,000,000 Leninskiye Volodarskogo 55% 34 min 3 METRO 25 CUSTOMERS AVERAGE STATIONS BUS ROUTES COME BY CAR COMMUTE TIME NEAR BY A region with Loyal customers
MEGA Belaya Dacha is located at the heart of the very dynamic population development in strong potential the South-East of Moscow and attracts shoppers from all over Moscow and surrounding areas. MEGA is loved by families, lifestyle and experienced guests alike.
The Moscow region The city of Moscow
Moscow and the Moscow region are two independent parts The capital of the Russian Federation, Moscow, is situated GUESTS VISIT MEGA 123 MINS of the Russian Federation and form part of the Central in the Central Federal District of European Russia, on the AVERAGE 2.4 TIMES PER MOTHS 37% 61% Federal District. The Moscow region has a well-developed banks of the Moskva River. The city is the political, financial, DWELL TIME HAVE KIDS UNDER 16 OF CUSTOMERS infrastructure with a good transport network including economic, cultural and scientific centre of Russia. Moscow ARE MARRIED railways, roads and waterways. is also the financial centre of Russia with half of the country-registered banks situated here. Most of The region’s major cities are Khimki, Mytishchi, Klin, Russia’s large companies also Sergiev-Posad, Balashikha, Lyubertsy, Podolsk, have their offices here. Kolomna and Serpukhov. 1,400 EUR AVERAGE MONTHLY 74% 34 YEARS OLD 56% INCOME REGULAR AVERAGE CUSTOMER WOMEN CUSTOMERS
Moscow Region: Moscow
103.5 BILLION EUR RETAIL TURNOVER 45.800 km2 REGION AREA 30.980.000 POPULATION REGION INCLUDING CITY
Moscow:
2.561 км2 72.5 BILLION EUR CITY AREA RETAIL TURNOVER 2 MEGA Belaya Dacha II Level 1
2 MEGA Belaya Dacha II Level 2
BAON DESAM
1 MEGA Belaya Dacha I
ORIGINALS
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3 The Bridge
Family fashion
Sport
Young fashion
Electronics
Classic fashion
Service
Food
Entertainmen 225,000 SQM 133,000 SQM 370 9100 1 BILLION GLA MALL STORES PARKING SPACES (EUROS) TOTAL SALES MEGA Belaya Dacha I Inspired by fashion
A combination of strong anchor tenants and fashion favourites drives traffic from all catchment areas through the centre. And a new fashion cluster with brands for every customer segment will really keep the sales flow.
125,000 SQM GLA
123 MINS 174 AVERAGE STORES DWELL TIME The Bridge Experience with a view
The two main buildings at MEGA Belaya Dacha are connected by a footbridge that doubles as a retail and leisure experience. After a refit, the footbridge offers cafés with panoramic views, new shopping and resting zones with sofas for MEGA visitors, including XiaoMi, Beba Kids, Nature Republic, IQ Toys, Bartek, De Bon Ton, Beeline, Clairs, Mixit, Mosigra, Costa Coffee, Tutti-Frutti and Konplott. Ensuring our guests are engaged and entertained, every step of the way.
19 750 SQM 12M PEOPLE CAFE AND STORES GLA CROSSING ANNUALLY MEGA Belaya Dacha II Meeting place for the whole family
MEGA Belaya Dacha is designed to meet the needs of all the family. Including sports, children, entertainment, electronics, edutainment and casual dining, complemented by one of the most visited cinemas in the city.
Our newly opened edutainment concept Kidburg, a game format city for kids, provides hours of excitement while helping children understand their future vocation and develop self-confidence.
And the fun doesn’t stop there. Future projects include — upgrading the mezzanine area to widen our leisure and dining offer 12 restaurants and cafe in future, with even more edutainment and children shops.
37% 180 100,000 SQM FAMILIES WITH KIDS STORES GLA IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com