Higher Education and Online Learning

Nowhere in education is the digital revolution moving faster than in the higher education market. This is giving McGraw-Hill Education the opportunity to personalize and improve learning for students regardless of distance and time. In 2010, McGraw-Hill Education took a major step to improve its connectivity with faculty and students by partnering with Blackboard. McGraw-Hill Connect® McGraw-Hill Connect is an assignment and assessment platform that uses the principles of cognitive science to individualize the learning process. The online platform is based on McGraw-Hill’s extensive, ongoing research of professors’ instructional processes and students’ study habits and includes digital learning tools that enable professors to customize courses to improve student learning and mastery of course content.

Top 3 Reasons http:// connect.mcgraw-hill.com Instructor Instructors Use Resource Center McGraw-Hill - Assign quizzes and practice exams Connect - Review student/class performance data To improve learning - Provide feedback to students and retention Content To easily create and deliver assignments Required Course Student Self- and assessments Course Assignments Assessment Content - Reading and Data and Analytics To engage students - Textbooks - Homework Homework from online homework and quizzes in the course - - Tests outside class - Online Top Reason Student Mobile Applications Students Use Study Center McGraw-Hill Quizzes and Online Self-Assessment Connect eBooks To improve their grade Multimedia Content Lecture Notes & Audio Replay Online Tutoring iPhone iPad Laptop

Quizzes and Online eBooks Multimedia Content Searchable Recorded Online Sharing of Online Tutoring Self-Assessment Course-critical A library of audio Class Lectures Lecture Notes LearnSmart™ Provide immediate content dynamically lectures, videos, Easily find and replay Share lecture notes, assesses what a feedback and concise engages students to animations, and the exact point in engage in collabora- student has already snapshots of individual improve learning and podcasts to help recorded class tive learning, and get mastered and how students’ performance retention students understand lectures to review peer feedback at much additional difficult concepts key information www.GradeGuru.com study time is needed

McGraw-Hill Education’s partner- Improving Connectivity with Faculty and ship with Blackboard increases Students—McGraw-Hill/Blackboard Partnership the reach and ease of access for In June 2010, McGraw-Hill Benefits include: McGraw-Hill’s suite of digital Education partnered with Single Sign-on Blackboard Inc. to increase A single Blackboard log-in for access to products on college campuses the reach and ease of access McGraw-Hill Connect’s content and tools to McGraw-Hill’s suite of Integrated Grade digital products on college Grades for assignments, quizzes, and tests will campuses. The integration of post directly to the Blackboard grade book, McGraw-Hill’s content with eliminating the need to manage two systems Blackboard Learn™, Blackboard’s Seamless Course Management for Instructors Web-based teaching and Seamless access to McGraw-Hill Connect to manage course content, create assignments, learning platform, is expected and track student performance to be ready for classroom use in early 2011. 36 The McGraw-Hill Companies McGraw-Hill Education

Technology: The Need for Trusted Content Has Not Changed; An Opportunity, How Content Is Delivered Has Not a Threat McGraw-Hill Education’s editors, authors, and digital innovators understand what higher What we know as an education students need to know, when they need to know it, and the different ways they educational publisher: learn it best. What has changed is how to leverage technology to engage students and All information is not equal in the improve the teaching and learning experience. McGraw-Hill Education is partnering with education marketplace. Curriculum content must be accurate, authori- a range of technology firms to link technology, content, and distribution and expand the tative, and sequenced according to addressable market. a logical learning progression Digital does not disintermediate eBooks & Mobile Apps The majority of McGraw-Hill’s higher content education textbooks can be down- Top-selling higher education titles loaded from CourseSmart, a common Digital delivery allows for added are available for purchase through industry eTextbook and digital course functionality and higher value the various stores, spanning materials platform that standardizes disciplines, including business, delivery for students and instructors. Content counts and correlating it to economics, science, math, humanities, standards is vital foreign languages, and social sciences. Online Courses The digital business model expands The HPI Group is partnering with McGraw-Hill’s instructional design the addressable market. Changing makers of devices to provide content enables its online courses to be used the workflow changes the opportunity to students. Devices include the in an exclusively online program or in for publishers who know how to Entourage eDGe™ and Kakai a blended learning environment that tailor their digital offerings to the tablets, as well as other PC-based leverages the best of traditional and needs of customers eBook software providers, including innovative online learning solutions. Follett’s Café Scribe, Missouri Book’s McGraw-Hill’s online courses are xPlana, and Baker and Taylor’s . aligned to the market-leading textbooks Estimated Higher Education Industry The HPI Group is developing applica- and enhance learning by: Sales of U.S. Publishers tions for the iPad and for selling titles • Delivering key course concepts in an and Materials directly through Apple’s iBookStore. online, interactive format (dollars in millions) The HPI Group has multiple avenues • Supporting different learning styles for delivering its content on the iPad, through animations, graphics, $4,500 including CourseSmart, , streaming video, and interactive Barnes & Noble, and Zinio. All partners activities 3,375 with Web-available content can be • Allowing instructors to customize accessed through the Safari browser content with a modular topic and on the iPad as well. 2,250 objective-based format

1,125 ‘05 ‘06 ‘07 ‘08 ‘09 3,359 3,453 3,678 3,777 4,265 Source: AAP. Includes sales of domestic and non-domestic products LearnSmart—Improving Student Performance and Retention In order to succeed in a course, students need to master core concepts to move on to deeper critical thinking. LearnSmart assesses a student’s current level of knowledge and provides a personal learning path in order to master key concepts. Students can access this module using a Web browser or mobile device such as the iPhone or iTouch.

How is LearnSmart built? Rooted in Concept maps The LearnSmart Learning Plans textbooks are built “module” is made are created Experienced Concepts distilled The authoring soft- As a student works instructors dissect from textbooks ware uses informa- within the system, the contents of are entered into a tion in the concept LearnSmart develops textbooks, pulling out concept mapping maps to build a a personal learning main concepts and software, adding in LearnSmart module path adapted to ideas remediation at the for each title what the student has appropriate levels learned and retained and recommends how much time to study and the exact resources to improve understanding

2010/2011 MHP Investor Fact Book 37