Branded content Rate card 2021 Branded content online
NATIVE ARTICLE Product Productspecification ** Rate (gross) Rate QV * Period of deployment Elastic native Distribution technology in which the branded content article is placed under an editorial article € 1.00 Based on objective Fixed native article Telegraaf.nl (homepage) Native Article page including content pusher on homepage € 28,000 1 day (07.00 - 07.00) Telegraaf.nl (homepage) Native Article page including content pusher on homepage € 17,000 halve day (07.00-17.00) Telegraaf.nl/entertainment Native Article page including content pusher on section entertainment € 6,250 1 day (07.00 - 07.00) Telegraaf.nl/financieel Native Article page including content pusher on section financieel € 5,900 1 day (07.00 - 07.00) Telegraaf.nl/financieel/carrière Native Article page including content pusher on section financieel/carrière € 400 7 days Telegraaf.nl/lifestyle Native Article page including content pusher on section lifestyle € 1,300 1 day (07.00 - 07.00) Telegraaf.nl/sport Native Article page including content pusher on section sport € 3,500 1 day (07.00 - 07.00) Telegraaf.nl/vrouw Native Article page including content pusher on section VROUW € 2,950 1 day (07.00 - 07.00) Metronieuws.nl (homepage) Native Article page including content pusher on homepage € 1,875 7 days Autovisie.nl Native Article page including content pusher on homepage € 1,875 7 days NHD.nl Native Article page including content pusher on homepage € 3,300 7 days Gooieneemlander.nl Native Article page including content pusher on homepage € 1,650 7 days Haarlemsdagblad.nl Native Article page including content pusher on homepage € 1,650 7 days IJmuidercourant.nl Native Article page including content pusher on homepage € 1,650 7 days Leidschdagblad.nl Native Article page including content pusher on homepage € 1,650 7 days Beautify.nl Native Article page **** € 1,000 Always online Bedrock.nl Native Article page **** € 1,000 Always online Culy.nl Native Article page **** € 1,000 Always online Famme.nl Native Article page **** € 1,000 Always online JMouders.nl Native Article page **** € 1,000 Always online Mamaenzo.nl Native Article page **** € 1,000 Always online Manners.nl Native Article page **** € 1,000 Always online Nsmbl.nl Native Article page **** € 1,000 Always online Onemoregthing.nl Native Article page **** € 1,000 Always online Roomed.nl Native Article page **** € 1,000 Always online Want.nl Native Article page **** € 1,000 Always online WorkJuice Native Article page **** € 1,000 Always online
Product Productspecification ** Rate (gross) Rate QV * Period of deployment Native article dossier ** Sponsored article included in file page De Telegraaf**** € 1,000 Always online
Traffic boost native article Productspecification *** Rate (gross) Rate CPM Period of deployment ROS € 3.06 Contentpusher IAB display format that drives traffic towards a native article Based on objective ROC € 2.81
* Any visitor who has seen the content for longer than 15 seconds ** Production costs Native Artikel and Native Artikel Dossier € 750.- *** Production costs contentpusher € 150.- **** Native Article (fixed per placement) and Native Article File always in combination with Content Pusher (CPM)
Changes reserved. The rates are gross rounded amounts and exclusive of VAT. The general advertising terms and conditions of Mediahuis Nederland are valid. 1 of 6 For deadlines and material specifications, please visit www.mediahuis.nl/international. Rate card 2021 Mediahuis Branded content - V1.4 - 10-08-2021 Branded content online
SOCIAL MEDIA NEWSLETTERS
Instagram post Instagram stories Facebook post Size Newsletter Circulation Frequency Rate per placement
Autovisie € 950 € 725 € 700 De Telegraaf Lunch Update 257,898 Daily at 12:00 PM € 1,825
Beautify € 325 € 200 € 2,700 De Telegraaf Zondag 162,902 Weekly on Sundays € 1,155
Bedrock € 625 € 450 € 1,550 DFT 26,802 Daily at 9:30 AM € 670
Culy € 1,050 € 800 € 1,250 DFT Geld 26,364 Weekly on Sundays € 660
Dumpert € 8,750 € 7,000 € 8,750 19,162 Daily at 10:00 AM € 383 De Telegraaf Vrouw Famme € 100 € 25 € 2,250 Advertorial 81,554 Weekly on Saturday at 10:00 AM € 1,655
JM Ouders € 500 € 550 De Telegraaf Sport 22,496 Daily at 08:00 AM € 160
Mama en Zo € 500 € 1,200 De Telegraaf Privé 17,643 Daily at 3:00 PM € 126
Manners € 425 € 300 € 1,350 De Telegraaf VRIJ 25,537 Weekly on Tuesday € 180
Metro € 850 € 650 € 2,700 Bedrock.nl 7,404 2 times a week on Wednesday and Saterday morning € 195
NSMBL € 600 € 650 € 2,700 Culy.nl 12,891 Daily € 255
OneMoreThing € 500 € 100
Roomed € 500 € 325 € 950 BRANDED CONTENT BLOCK
VROUW € 850 € 650 € 2,250 Title/device Crossdevice
WANT € 125 € 50 € 1,050 Autovisie € 5,000
WorkJuice € 500 € 50 Culy € 5,000
Rates excluding production costs. Only possible in combination with Native Article. Famme € 1,500 Manners € 7,500
VIDEO Metro € 7,500
Dumpert Video Seeder € 7,500 NSMBL € 1,500
Branded Content Video, telegraaf.nl/video € 5,000 OneMoreThing € 7,500
Branded Content Video Youtube, Youtube kanaal De Telegraaf € 7,500 WANT € 5,000
Rates excluding production costs Rates excluding production costs. Period of deployment always four weeks
OTHER BRANDED CONTENT PRODUCTS
Product Product specification Rate (gross) Rate (CPM) Period of deployment
Matchmaker Interactive quiz tool that brings the target group into contact with your brand or product in an entertaining way On request Based on objective
Elastic Chat Conversation tool to involve target group in the campaign in an interactive way € 14.00 Based on objective
Branded webinar Telegraaf.nl Commercial webinar including distribution package and production costs € 12,500
Branded webinar Telegraaf.nl/financieel Commercial webinar including distribution package and production costs € 12,500
Dumpert.nl Productplacement / sponsoring (DumpertReeten / DumpertEten) In consultation Based on objective
Changes reserved. The rates are gross rounded amounts and exclusive of VAT. The general advertising terms and conditions of Mediahuis Nederland are valid. 2 of 6 For deadlines and material specifications, please visit www.mediahuis.nl/international. Rate card 2021 Mediahuis Branded content - V1.4 - 10-08-2021 Branded content De Telegraaf
Modules CPM X Reach x 1,000 contacts X Size factor X Position factor X Season
Code Name Gross Mon thru Fri Sa Share Content sizes Guaranteed positions Factor Mon thru Sa Factor
Combinatie 2 2.0875 Page 3 2 Speciale days*** 1.15
De Telegraaf + Mediahuis Regionale Dagbladen West* € 33.50 1,614.6 2,099.2 1 1.2500 Page 5 2
Nationwide 1/2 0.8500 Page 7 1.5
De Telegraaf € 27.50 1,067.9 1,466.3 1/4 0.3750 DFT 1.5
Regional Back page 1.5
De Telegraaf, Amsterdam supplement (do.)** € 38.50 267.7 Back page Theme 1.2
Amsterdam supplement 1
Sport 1
Other guaranteed positions 1.2
* For the price conditions see page ‘Advertising packages’ ** For other regional options in De Telegraaf, please contact your account manager *** See Special Days Calendar 2021
Changes reserved. The rates are gross rounded amounts and exclusive of VAT. The general advertising terms and conditions of Mediahuis Nederland are valid. 3 of 6 For deadlines and material specifications, please visit www.mediahuis.nl/international. Rate card 2021 Mediahuis Branded content - V1.4 - 10-08-2021 Branded content Regional Newspapers
ModulesModules Modules 1.1. CPM CPM 1.1. 2. CPMCPM2. ReachCPM Reach x x 1,000 1,000X contacts contacts2.Reach Reach x 1,000x 1,000 contacts contacts3.3. Size Size factor factor X Size3. Size factor factor X 4.Position4. Position Position factor factor factor 4. Position factor X Season5.5. Season Season 5. Season AdvertentieAdvertentie ContentContentAdvertentieContent Content CodeCode NameName CodeCode Name GrossGross GrossMonMonGross thru thru Fri Fri MonSaSa thru Fri ShareShareSa Share GuaranteedGuaranteedGuaranteed positions positions positionsGuaranteed positionsFactorFactorFactor MonMonMonFactor thru thru thru Sa Sa Sa MonFactorFactorFactor thru Sa Factor sizessizes sizessizessizessizes sizes
CombinatieCombinatie CombinatieCombinatie 22 21,67001,67002 1,67002,08752,08752.08751,6700 2,0875Frontpage2,0875PageFrontpage 3 Frontpage 424 SpecialeSpecialeSpeciale4 4 days days** days**** Speciale1.151,151,15 days**days** 1,151,15
DeDe Telegraaf Telegraaf + +Mediahuis MediahuisDe Telegraaf Regionale Regionale + MediahuisDagbladen Dagbladen Regionale West* West* Dagbladen€€ 33,50 33,50 West* € 33,50€ 1.614,633.501.614,6 2.099,22.099,21.614,61,614.6 2.099,22,099.211 1,00001,00001 1,25001,25001.25001,0000 Page1,2500PagePage 3 5 3 Page 3 222 2
1/2 1/2 0,68000,6800 1/21/2 0,85000,85000.85000,6800 Page0,8500PagePage 5 7 5 Page 5 21.52 2
RegionalRegional RegionalRegional 1/4 1/4 0,30001/40,3000 1/41/4 0,30000,37500,37500.37500,3000 0,3750Page0,3750BackPage 7 page 7 Page 77 1,51.51,5 1,51,5
K51K51 MediahuisMediahuisK51 Regionale Regionale MediahuisDagbladen Dagbladen Regionale West West Dagbladen West €€ 38,50 38,50 € 38.5038,50€ 38.50546,7546,7 632,9632,9546,7546.7 632,9632.9 1/5 1/5 0,24000,2400 1/5 0,2400 BackFrontpage page Region Back page 1,53 1,5
K32K32 NoordhollandsNoordhollandsK32 Dagblad DagbladNoordhollands Dagblad €€ 38,50 38,50 € 38.5038,50338,6338,6 382,2382,2338,6338.6 382,2382.2 1/6 1/6 0,20000,2000 1/6 0,2000 FrontpagePage 3 Region Region Frontpage Region 32.5 3
K05K05 HaarlemsHaarlemsK05 Dagblad Dagblad Kombinatie KombinatieHaarlems Dagblad Kombinatie €€ 38,50 38,50 € 38.5038,50€ 38.5087,287,2 103,8103,887,287.2 103,8103.8 1/8 1/8 0,15000,1500 1/8 0,1500 PageBack 3 page Region Thema Page 3 Region 2,51.2 2,5
12P Leidsch Dagblad12P Leidsch Dagblad € 38,50 € 38.5038,5061,5 78,461,561.5 78,478.4 1/10 0,1200 1/10 0,1200 BackObituaries, page Thema PersonalBack page Thema 1,2 1,2 12P Leidsch Dagblad € 38,50 61,5 78,4 1/10 0,1200 1.5 Announcements Module 13P De Gooi- en13P EemlanderDe Gooi- en Eemlander € 38,50 € 38.5038,50€ 38.5059,4 68,559,459.4 68,568.5 1/12 0,1000 1/12 0,1000 Familieberichten ModuleFamilieberichten Module1,5 1,5 13P De Gooi- en Eemlander € 38,50 59,4 68,5 1/12 0,1000 Personel 1 1/14 0,0900 1/14 0,0900 Personel Personel 1 1 1/14 0,0900 Other guaranteed positions 1.2 K01 Schager CourantK01 / HelderseSchager Courant Courant / Helderse Courant € 38,50 € 38,50€ 38.5064,5 70,164,564.5 70,170.1 1/20 0,0600 1/20 0,0600 Other guaranteed positionsOther guaranteed1,2 positions 1,2 K01 Schager Courant / Helderse Courant € 38,50 64,5 70,1 1/20 0,0600 K06 Dagblad WaterlandK06 /Dagblad Dagblad Waterland Zaanstreek / Dagblad Zaanstreek € 38,50 € 38,5038.5086,6 100,586,686.6 100,5100.5 1/21 0,0571 1/21 0,0571 K06 Dagblad Waterland / Dagblad Zaanstreek € 38,50 86,6 100,5 1/21 0,0571 K21 AlkmaarscheK21 CourantAlkmaarsche / Dagblad Kennemerland Courant / Dagblad Kennemerland€ 38,50 € 38,50€ 38.50111,0 125,7111,0111.0 125,7125.7 1/24 0,0500 1/24 0,0500 K21 Alkmaarsche Courant / Dagblad Kennemerland € 38,50 111,0 125,7 1/24 0,0500 K31 DagbladcombinatieK31 NoordDagbladcombinatie Noord-Holland Noord Noord-Holland € 38,50 € 38,5038.50221,3 246,2221,3221.3 246,2246.2 1/43 0,0315 1/43 0,0315 K31 Dagbladcombinatie Noord Noord-Holland € 38,50 221,3 246,2 1/43 0,0315
01P Helderse Courant01P Helderse Courant € 38,50 € 38,5038.50€ 38.5027,9 30,827,927.9 30,830.8 01P Helderse Courant € 38,50 27,9 30,8 01Q Schager Courant01Q Schager Courant € 38,50 € 38,5038.5036,6 39,336,636.6 39,339.3 01Q Schager Courant € 38,50 36,6 39,3 02P Dagblad voor02P West-FrieslandDagblad voor West-Friesland € 38,50 € 38,5038.50€ 38.5076,5 85,976,576.5 85,985.9 02P Dagblad voor West-Friesland € 38,50 76,5 85,9 03P Alkmaarsche03P CourantAlkmaarsche Courant € 38,50 € 38,5038.5080,3 90,280,380.3 90,290.2 03P Alkmaarsche Courant € 38,50 80,3 90,2 04P Dagblad Kennemerland04P Dagblad Kennemerland € 38,50 € 38,5038.50€ 38.5030,7 35,530,730.7 35,535.5 04P Dagblad Kennemerland € 38,50 30,7 35,5 06P Dagblad Zaanstreek06P06P Dagblad Zaanstreek € 38,50 € 38,5038.5053,1 65,253,153.1 65,265.2 06P Dagblad Zaanstreek € 38,50 53,1 65,2 06Q Dagblad Waterland06Q Dagblad Waterland € 38,50 € 38,5038.50€ 38.5033,5 35,333,533.5 35,335.3 06Q Dagblad Waterland € 38,50 33,5 35,3 O5P HaarlemsO5P Dagblad Haarlems Dagblad € 38,50 € 38,5038.5070,9 82,770,970.9 82,782.7 O5P Haarlems Dagblad € 38,50 70,9 82,7 05Q IJmuider Courant05Q IJmuider Courant € 38,50 € 38,5038.50€ 38.5016,3 21,116,316.3 21,121.1 05Q IJmuider Courant € 38,50 16,3 21,1
NDC titels (Leeuwarder Courant, Friesch Dagblad, Dagblad van het Noorden : for options please contact your account manager
* For the price conditions see page ‘Advertising packages’ ** See Special Days Calendar 2021
Changes reserved. The rates are gross rounded amounts and exclusive of VAT. The general advertising terms and conditions of Mediahuis Nederland are valid. 4 of 6 For deadlines and material specifications, please visit www.mediahuis.nl/international. Rate card 2021 Mediahuis Branded content - V1.4 - 10-08-2021 Branded content Magazines
Modules ModulesModules 1. CPM 2.CPM1.1. Reach CPMCPM x 1,000X contacts2.2.Reach2. Reach ReachReach x 1,000x xx 1,000 1,0001,000 contacts contacts contactscontacts3. Size factorX 3.3.Size SizeSize factor factorfactor X 4.4.Position PositionPosition factor factorfactor 4.4. PositionPosition factorfactor X 5.Season5. Season Season 5.5. SeasonSeason Advertentie AdvertentieAdvertentieContentContent ContentContent Code NameCodeCode NameName Gross MonGrossGross thru Sa MonMonSa thruthru SaSa ShareSaSaSa ShareShareShare GuaranteedGuaranteed positionspositionsGuaranteedGuaranteed positionspositionsFactorFactor MonMonFactorFactor thruthru SaSa MonMonFactorFactor thruthru SaSa FactorFactor sizes sizessizessizessizes sizessizes
Nationwide NationwideNationwide 2 2,0000222 2,00002.50002,00002,5000 2,50002,5000CoverCover 22 and/orand/or pagepageCoverCover 33 22 and/orand/or pagepage1,21,21.2 33 SpecialeSpeciale1,21,2 days**daysdays*** SpecialeSpeciale1,151.151,15 days**days** 1,151,15
Autovisie AutovisieAutovisie € 12,80 €€ 12,8012.8012,80311,6 311,6311,6311.6311,6 1 1,0000111 1,00001.25001,00001,2500 1,25001,2500Back pageBack pageBackBack pagepage 1,51,51.5 1,51,5
Privé PrivéPrivéPrivé € 7,45 €€€ 7,45 7,457.45900,9 900,9900,9900.9900,9 1/21/2 0,7500 1/21/21/2 0,75000.93800,75000,9380 0,93800,9380OtherOther guaranteedguaranteed positionsOtherpositionsOther guaranteedguaranteed positionspositions1,21,21.2 1,21,2
VROUW Glossy VROUWVROUW GlossyGlossy € 26,50 €€ 26,5026.5026,50292,2 292,2292,2292.2292,2 1/41/4 0,4000 1/41/41/4 0,40000.50000,40000,5000 0,50000,5000
VROUW Magazine VROUWVROUW MagazineMagazine € 11,90 €€ 11,9011.9011,90 881,1 881,1881,1881.1881,1
Regional RegionalRegional
VRIJ Magazine MediahuisVRIJVRIJ MagazineMagazine Regionale MediahuisMediahuis Dagbladen RegionaleRegionale West DagbladenDagbladen€ 13,30 WestWest €€€ 13,30 13,3013.3013,30 632,9 632,9632,9632.9632,9
VRIJ Magazine NoordhollandsVRIJVRIJ MagazineMagazine Dagblad NoordhollandsNoordhollands DagbladDagblad € 18,45 €€€ 18,45 18,4518.4518,45 382,2 382,2382,2382.2382,2
VRIJ Magazine HaarlemsVRIJVRIJ MagazineMagazine Dagblad HaarlemsHaarlems DagbladDagblad € 18,45 €€€ 18,45 18,4518.4518,45 103,8 103,8103,8103.8103,8
VRIJ Magazine LeidschVRIJVRIJ DagbladMagazine Magazine LeidschLeidsch DagbladDagblad € 18,45 €€€ 18,45 18,4518.4518,45 78,4 78,478,478.478,4
VRIJ Magazine De Gooi-VRIJVRIJ Magazine Magazineen Eemlander DeDe Gooi-Gooi- enen EemlanderEemlander € 18,45 €€€ 18,45 18,4518.4518,45 68,5 68,568,568.568,5
Custom made
Product Product specification Rate (gross) Period of deployment
VROUW Magazine Turning cover (4 or 8 pages) On request On Saturdays
Premium branded magazine Customized special of branded magazine On request
Production costs
Branded content 1 page € 750
Branded content spread € 1,500
Premium branded magazine On request
* See Special Days Calendar 2021
Changes reserved. The rates are gross rounded amounts and exclusive of VAT. The general advertising terms and conditions of Mediahuis Nederland are valid. 5 of 6 For deadlines and material specifications, please visit www.mediahuis.nl/international. Rate card 2021 Mediahuis Branded content - V1.4 - 10-08-2021 Special Days Calendar 2021
Special days Seasonal factor 1.15
Easter Tue. March 30 to Sa. April 3
Pentecost Tue. May 18 to Sa. May 22
Singles day Thu. Nov 11
Black Friday Week Wed. Nov 24 to vr. Nov 26
Cyber Monday Mon. Nov 29
Christmas Mon. Dec 13 to vr. Dec 24
New Years Eve Mon. Dec 27 to vr. Dec 31
Changes reserved. The rates are gross rounded amounts and exclusive of VAT. The general advertising terms and conditions of Mediahuis Nederland are valid. 6 of 6 For deadlines and material specifications, please visit www.mediahuis.nl/international. Rate card 2021 Mediahuis Branded content - V1.4 - 10-08-2021