The Future of Golf Outings & Events Let’s Get Down to Business
What has changed since March?
Golf operations Communication What are Troon clubs Typical golf/social events doing about it? Shotgun starts Before and after gatherings Food & beverage
E-Z Lyft video demonstration Golf Cart Dividers
*Winners must return to the golf club to claim prizes/awards! Communication with Clients
Keeping group contacts updated on new safety measures, local guidelines, etc.
Remaining positive can go a long way
Being understanding and looking at the big picture
Recommending creative alternatives
Flexibility, flexibility, flexibility The NEW Types of Events
Sequel Wedding . Marry now, party later!
Shift Wedding . Split group between ceremony and reception
Micro Wedding . Groups of 20 or less with ceremony, champagne and cake only
Virtual and FaceTime Tours . Painting the picture for bride and groom
Corporate Meetings . Incorporate outdoor breakout activity and boxed lunch
Proactive Reach Out to “Associate Clubs” via Association Websites Proactive Reach Out to “Associate Clubs” via Association Websites Competitive/Team Events are Right Now!
2020 Troon Challenge . Events thus far have seen 27% increase in participation over PY . Yocha Dehe (132 players), ACSD (112 players), Pronghorn & Lookout Mountain (108 players), Kierland (88 players)
Troon Saguaro Amateur Series . All 2020 executed events sold out so far . Looking for additional Troon locations for this fall/winter
Golfweek Amateur Tour & State Associations . Proactive reach out to your section’s or association’s representative to host event . https://www.amateurgolftour.net/contactall.asp
www.AmateurGolf.com . List of amateur golf events listed by state . https://www.amateurgolf.com/amateur-golf-tournaments/ByState
Creating Your Own Event . Generate business on low demand days . Competitive series with multiple events . Marketing/social content Shotgun Start Alternatives
Move to Consecutive Tee Times . 15 or 20 minute increments . Play holes in order and pace of play
Staggering Shotgun Starts . 36 hole properties using both courses, beginning shotguns one hour apart
16 Person Pods . “Pods” have designated time to arrive, warm up and tee off on #18 (A and B) and #1 (A and B) . Next “Pod” begins 30 minutes later and repeat
Utilization of Golf Genius . Real time scoring . Follow up with participants with results/prizes
Marketing/Promotion . Website, email marketing, social channels to make golfers aware of alternatives Before & After Gatherings and Food & Beverage
On Course Raffles/Auctions . Events can have volunteers set up every few holes with items to bid on and/or sell raffle tickets to raise money for their cause
Golf Certificates . Sell in bulk and allow charity to upcharge to raise money . Use of online auctions (GiveSmart, 32auctions)
On Course F&B . Stations set up in strategic spots to feed golfers . Keeping F&B spend at the club
Drive Through F&B . To-go lunch or dinner for event participants at conclusion of round
Creative Outdoor Set Up . Reimagined outdoor spaces to allow for meals and bar to be set up, while being socially distanced Wrap Up… THANK YOU!
Up Next: PandaDoc (Game changing stuff!)
Tomorrow @ 10:00 a.m. (MST) – Troon Privé Breakout Session
A quote by Maya Angelou:
You can’t use up CREATIVITY The more you use, the more you have.