THE 18TH MALAYSIAN INTERNATIONAL FOOD & BEVERAGE TRADE FAIR 9-11 August 2017 Putra World Trade Centre (PWTC) Kuala Lumpur,

THE FUTURE WWW.MIFB.COM.MY OF FOOD POST SHOW BUSINESS REPORT

MIFB 2017 - PROVIDED QUALITY BUSINESS CONNECTIONS AND PROFITABLE DEALS! Running into its 18th year, The Malaysian International Food & Beverage (MIFB) Trade Fair was successfully held on 9 -11 August 2017 at Putra World Trade Centre (PWTC), Malaysia. Aside from providing an insight into what is new and exciting within the food and beverage industry, MIFB also proved to be a lucrative platform and offered a variety of business opportunities for the F&B fraternity.

With a growth of 11% in terms of exhibition size and a participation of 550 exhibiting companies from over 45 nations, the show cemented its position as the leading F&B Trade Exhibition in the country.

MIFB had a trade visitor turnout of 19,200 from 50 nations which also comprised of some 1,500 International and Local Buyers who were invited and hosted. The MIFB Business Matching Platform generated 2,613 business connections with an estimated trade value of USD440 million.

Overall MIFB 2017 was a successful business networking event with 50% of current exhibitors expressing their interest to come back for the next MIFB series at KL Convention Centre on 27-29 June 2018. MIFB 2017 EXHIBITORS’ TESTIMONIALS

“MIFB is a well arranged trade fair where it meet our “MIFB is a very busy show expectation and request! Please where they had alot of quality add on hashtag #MIFB into all trade visitors!” social media A&P.” EXACT PACK MACHINERY QSR BRANDS

“MIFB 2017 is a good & quality “Total solutions for food & Food Trade Fair, definitely a beverage industry!” bigger booth for MIFB 2018!” HAYLEYS GLOBAL GALADARI EDAM BEVERAGES

“MIFB, connecting the world “Very good show with in one place!” pack of visitors!”

KUM THIM FOOD INDUSTRIES BHAVANI FOOD MALAYSIA

EXHIBITORS’ FEEDBACK OBJECTIVES OF PARTICIPATING IN MIFB 2017

3% Others 15% To Service Existing Clients / Market 11% To Support Local Agents 39% To Seek Agents / Distributors 6% To Seek Joint Venture Partners 35% To Contact Trade Buyers / Customers 15% To Generate New Leads 15% To Launch New Products / Services 41% To Promote Presence In The Region 41% To Penetrate New Markets 30% To Survey The Market Situation

Quality and Quantity Was their Objective(s) met? Their rating of MIFB 2017 of MIFB 2017 Trade Visitors

1% Maybe 4% Unsatisfactory

13% No 49% Satisfactory 17% 35% Excellent Good 42% Good

86% 12% Yes Excellent 37% Satisfactory

4% Unsatisfactory Gross Area MIFB 2017 STATISTICS AND FIGURES

2 10,868m sqm2 m

550 Exhibitors 250 International Exhibitors & Local Buyers 6 Group Pavilions Visitors Invited and 7 International Pavilions 2,613 Hosted Business 19,200 Nations Connections Trade Visitors 45 Business Nations Matching 50 Trade Value Discussed Estimated at USD 440million KEY BUYERS AND VISITORS FEEDBACKS:

" MIFB was a great opportunity for us to get "MIFB is one of the best food exhibition in “The MIFB’17 was an eye-opener for us to the source and information of products from Malaysia that you cannot miss. It's not only source Malaysian suppliers. The hospitality of a single place. As a hosted buyer i am very captured the attention of business operations the Hosted Buyers programme was beyond much pleased for the organizer's service. in the food industry from Asian countries but expectation & proximity of the hotel, provided Thanks to all member of organizer company. also the exhibitors from around the world." comfort in terms of logistics & transportation.” I wish them all the best. See you again." Wasin Pensungnoen S R Parikh Mohammad Manik Hosan Managing Director, Exim Group Jyoti Company CEO, Meem International / Arian Trade (Thailand) Co.,Ltd.

“We are very happy to be here. This is the “MIFB is a very useful exhibition. Would “MFB team did a great job organizing our event best opportunity to expose or business and like to see more products for distributors” plan and introducing potential trading partners will learn more things about business tricks.” and suppliers. We look forward to the next Ibrahim Rasheed opportunity in successfully developing export A. Babuganesh XiSiX Private Limited opportunities.” Jai Agro Internaional Export & Imports Paul Delori Foods LLC MIFB 2017 VISITORS’ FEEDBACK

BEST DESCRIBES YOUR BUSINESS 10% Bakery 1% Hyper / Supermarket 1% Butcher 4% Hospitality 3% Caterer 11% Importer / Exporter 1% Club / Bar 16% Manufacturer 1% Delicatessen 10% Restaurant / Cafés 12% Distributor 4% Retailer 2% Grocery / Convenience Store 4% Wholesaler 2% Government 18% Others: Advertising / Consultancy / Design / Trading / Logistics IT Solution for food business / Investor / Trader / Education

MAIN AREA OF INTEREST INVOLVED IN PURCHASING OR RECOMMENDING OF 38% Beverages PRODUCTS TO COMPANY 15% Canned Products 25% / Tea 19% Confectionery, Biscuits & Pastries 36% 37% Convenience Food 16% R d Purchase ecommen 17% Dairy Products 25% Food Ingredients 24% Food Processing Equipment / Materials 27% 17% Fresh / Dried Fruits, Vegetables Neither 18% Frozen Food 11% Grocery Products 23% Halal Food HOW DID THEY FIND THEIR VISIT TO MIFB 2017 10% Herbs & Spices 8% Meats & Poultry 6% Oils, Fats, Sauces 39% 57% 11% Organic and Health Products Packaging Equipment / Materials l 21% Very Usefu Useful 3% Preserved Products 6% Seafood 8% Snack Food 4% it N s o Vi Others t W e 10% orth For Th

REASONS FOR VISITING MIFB 2017: 11% To Purchase Equipment 5% To Source For A Technology Partner 9% To Finalise An On-going Purchase / Procurement 14% To Network And Make New Contacts 18% To Meet Existing / New Suppliers 7% To Source For A Specific Equipment / Machinery / Technology 15% To See New Developments In The Industry 6% To Compare Technology / Product Side By Side In Action 6% To Get Answers To My Production Questions 3% Othes MIFB 2017 ACTIVITY HIGHLIGHTS MIFB 2017 Opening Ceremony On 9 August 2017, the 18th Malaysian International Food and Beverage Trade Fair (MIFB 2017) was officiated by YB Dato' Nogeh Gumbek, Deputy Minister of Agriculture and Agro-Based Industry Malaysia. The event was attended by over 300 invited guests and VIPs.

In his opening remarks, YB Dato' Nogeh Gumbek highlighted that the food imports in Malaysia were recorded at RM38.1 billion between January and October 2016, while exports for the same period were only at RM24.3 billion. Malaysia acknowledges the opportunities of trade liberalisation as a need to expand Malaysia’s global presence in food agriculture. Trade fairs like MIFB help assist to transform mind-set and businesses into many levels of opportunities. To position our agriculture globally, it is important to recognise that enhancing competitiveness is the key driving force. The Malaysian Government will continue its pro-business policies and programmes to encourage the growth of industries that contribute positively to our economy.

The chairman of Sphere Exhibits Malaysia Sdn Bhd (SEM), Mr. Chua Wee Phong, in his opening speech said that Malaysia’s economic and political stability, complemented with the government policies and grants especially for the F&B sector, provides for an attractive business climate. MIFB aims to further assist the growth of the F&B industry by serving as the central business platform to provide products, services, valuable insights and knowledge between future business partners. Moving forward, Sphere Exhibits Malaysia will be developing MIFB further to stand on par excellence with other top Food and Beverage shows in the world.

The ceremony then continued with the launching of Verify Halal - A smartphone app that allows anyone to instantly and seamlessly check the status of Halal products developed by Serunai Commerce with the support of JAKIM.

The Opening Ceremony ended with an exhibition tour of YB Dato’ Nogeh Gumbek to the exhibition halls to meet the exhibitors. MIFB 2017 - VISITOR QUALITY RESULTS SPEAK FOR ITSELF!

BUSINESS MATCHING SESSIONS MIFB Online Business Matching Platform is an in-house developed platform for meeting sessions arrangement dedicated to help sourcing new buyers, identify potential business partners, and expand the business to an international level. Pre-arranged appointments for exhibitors to meet their desired trade buyers in order to start business negotiations immediately.

MIFB 2017 had 2,613 business connections to facilitate exhibitors and buyers to source and identify potential business partners to expand their market globally.

INTERNATIONAL AND LOCAL VIP BUYER PROGRAMME This programme helps to look for the right international and local business partners by connecting the top tier buyers and MIFB exhibiting companies. A total of 1500 International and Local Buyers who were invited and hosted.

INTERNATIONAL BUYERS:

• AL-HAKIM TRADING CC (SOUTH AFRICA) • AL SADHAN TRADING COMPANY (SAUDI ARABIA) • ASTEAM TECHNOLOGY PTE LTD () • CHIKAFOOD INDUSTRIES (IRAN) • DELINATURAL () PTE LTD (SINGAPORE) • DELORI FOODS (USA), PULMEMTUM CO., LTD. (THAILAND) • EXIM GROUP (THAILAND) CO. LTD (THAILAND) • EROS EXIM INDIA PVT LTD (INDIA) • JALEEL HOLDINGS L.L.C. (UAE) • JYOTI COMPANY (SINGAPORE) • KALA GOSTAR SHAYA TRADING CO. (IRAN) • KOZA FOOD DAGITIM (TURKEY) • LIM SIANG HUAT PTE LTD (SINGAPORE) • MEEM INTERNATIONAL / ARIAN TRADE () • PEGASUS IMPORTS (INDIA) • P.T. SUKANDA DJAYA () • PULMENTUM CO., LTD (THAILAND) • SING LONG FOODSTUFF TRADING CO PTE LTD (SINGAPORE) • SRI VINAYAKA EXPORTS PTE LTD (SINGAPORE) • TSL MKTG & DISTRIBUTORS (S) P L (SINGAPORE) and many more!

LOCAL BUYERS:

• 93 DEG CAFE • DAIWA TRADING • HON CHUAN MALAYSIA SDN BHD • A' FAMOSA RESORT • DEFIRST FOOD MANUFACTURING (M) SDN BHD • HOR FUNG NATUREFRESH SDN BHD • ACTAS TRADING SDN BHD • DELICIOUS BARBEQUE SDN BHD • HORVER FINE FOOD SDN BHD • AGAPE SUPERIOR LIVING SDN BHD • DEMC MANAGEMENT SDN BHD • HUI LAU SHAN • AGROQUIVIR MALAYSIA SDN BHD • DINASTI BINARAYA SDN BHD • HUNDRED CUPS ENTERPRISE • AHIMSA GROUP SDN BHD • DONATO BAKERY SDN BHD • ICE TALK DESSERT & CAFE SDN BHD • AJI-NO-RIKI • DPO MALAYSIA SDN BHD • IJEON TRADING SDN BHD • A'KUANSO SNACK & DESSERT • ECO SHOP MARKETING SDN BHD • IN TECH OCEAN • AL-JAZEERA ICE CREAM SDN BHD • E-JAYA SDN BHD • MARI TOURS • ALUNAJATI SDN BHD • EK PRIMA (MALAYSIA)SDN BHD • IRZ III TRADING • AMBASSADOR ROW HOTEL SUITES BY LANSON PLACE • ELITE MATRIX COMMERCE • ISETAN OF JAPAN SDN BHD • AT WORKZ SDN BHD • EMPIRE HOTEL SUBANG • IZUMIDA SDN BHD • AURIC CHUN YIP SDN BHD • ESQUIRE KITCHEN SDN BHD • JASENG • AURIC PACIFIC AURIC CHUN YIP SDN. BHD. • EURO ATLANTIC SDN BHD • JL MORISON (MALAYA) SDN BHD • AUTOZONE SDN BHD • EVERFRESH FRUITS IMPORT TRADING SDN BHD • JORS FOODS SDN BHD • AVENUE BANGI HOTEL SDN BHD • EXCLUSIVE MARK (M) SDN BHD • JULIE'S • BAOLAI INTERNATIONAL SDN BHD • F&N DAIRIES MANAFACTURING SDN. BHD. • K.H.H DOUBLE LION DISTRIBUTORS SDN BHD • BARA BOYS GRILL • FARVIEW SUPPLY SDN BHD • KAMPACHI RESTAURANTS SDN BHD • BERJAYA CORPORATION BERHAD • FC CLUB SDN BHD • KAWAH (M) SDN BHD • BERJAYA LAND BHD • FIBERTEX PERSONAL CARE SDN BHD • KEDAI KEK WONDERFUL SDN BHD • BERJAYA STARBUCKS COFFEE COMPANY SDN BHD • FIRST GRADE SEAFOOD SDN BHD • KEIN HING INDUSTRY SDN BHD • BEST ONE SEAFOOD (M) SDN BHD • FLEXOPRINT (M) SDN BHD • KEMBANG SERANTAU SDN BHD • BIG ONION FOOD CATERER SDN BHD • FONG SIONG VEGETARIAN FOOD SUPPLY • KEWPIE MALAYSIA SDN BHD • BISON STORES SDN BHD • FONTERRA BRANDS MALAYSIA SDN BHD • KHIM YUEN SEA FOOD SUPPLIER • BLUE OASIS (M) SDN BHD • FRASER & NEAVE (MALAYA) SDN BHD • KING'S CREAMERIES (M SDN BHD • BLUE PACIFIC FINE FOOD SDN BHD • FRASER RESIDENCE KUALA LUMPUR • KLANA RESORT SEREMBAN • BON MARKETING • FRIESLAND FOODS • KMT TRADING SDN BHD • BORENOS SDN BHD • FRUITABLE FRESH (M SDN. BHD. • KONG LONG HUAT CHEMICALS SDN BHD • BRAHIM'S SATS FOOD SERVICES SDN BHD • FU YUN FRUITS TRADING SDN BHD • KV GROUP • BRB SILICONE SYNTHESIS SDN BHD • FUNCTIONAL INGREDIENT TECHNOLOGIES SDN BHD • KYOSEKI BEKI (M) SDN BHD • BREAD STORY SDN BHD • G HOTEL GURNEY • LAM SOON EDIBLE OILS SDN.BHD • BRIGHT EXPRESS SDN BHD • GB JAYA SDN BHD • LEE KUM KEE (MALAYSIA) FOODS SDN BHD • BUBU RESORT SDN BHD • GBA CORPORATION SDN BHD • LIVING CABIN SDN BHD • C180 HOTEL SDN BHD • GCH RETAIL (MALAYSIA) SDN BHD • LONGSON FOOD PRODUCTS SDN BHD • CAMPBELL CHEONG CHAN (MALAYSIA) SDN BHD • GF FITNESS & SERVICES • LULU GROUP RETAIL SDN BHD • CAPPUCCINO GARDEN SDN BHD • GLITTERS DESSERT SDN BHD • LULU NYONYA • CATEREST FOOD SDN BHD • GLOBAL IMPIANA GEMILANG SDN BHD • LYFESTYL PROJECTS SDN. BHD. • CESTCHEM SDN BHD • GLOBAL PACIFIC VICTORY (M) SDN BHD • MACFOOD SERVICES (M) SDN BHD • CHIN SWEE FOOD SDN BHD • GLOW-SAN SDN BHD (KEYSTONE FOODS MALAYSIA) • CHRISNA JENIO SDN BHD • GOOD IDEA BAKE & WRAP • MAGNIFICIENT DIAGRAPH SDN BHD (CARREFOUR • CISB SDN BHD • GRAND SURF SDN BHD • MAJU PALACE • CONCORDE HOTEL KUALA LUMPUR • GREEN VALLEY MARKETING SERVICES • MALAYSIA AIRPORTS (NIAGA) SDN. BHD. • CONVEX MALAYSIA SDN BHD • HANGRY FOOD (M) SDN BHD • MALINDO EXIM SDN BHD • COUNTRY FARMS SDN BHD • HANKER FOODS (M) SDN BHD • SDN BHD • COZIE CONCEPT • HEALTHY GRAZING SDN BHD • MBF HOLDINGS BHD • CPI FC HOLDING SDN BHD • HITACHI DATA SYSTEMS SDN BHD • MBG FRUITS SDN BHD • CPI ROCKU SDN BHD • HOCATSU (M) SDN BHD • MECONB MALAYSIA SDN BHD • CWW WORLD WIDE SDN BHD • HOME TASTE TRADING • MIGHTY BAKERY SDN BHD MIFB 2017 ACTIVITY HIGHLIGHTS

• MIGHTY WHITE • MIKA PREMIUM GIFT SHOP SDN BHD • MILK SPECIALTIES DISTRIBUTION SDN BHD • MONIN ASIA KL SDN BHD • MONISM SDN BHD • MSU MANAGEMENT & SCIENCE UNIVERSITY • MUTIARA HOTEL JOHOR BAHRU • MX FRUIT & VEGETABLE (MALAYSIA) SDN BHD • MY HERO HYPERMARKET SDN BHD • MYDIN MOHAMED HOLDINGS BHD • MZ DREAM DESIGN • NATURE ENVIRONMENT PRODUCTS SDN BHD • SAN YANG ENTERPRISE SDN BHD • NAZA CORPORATION HOLDINGS SDN BHD • SECRET RECIPE MANUFACTURING SDN BHD • NESTLE MALAYSIA • SEGI CASH & CARRY SDN BHD • NETWORK FOODS INDUSTRIES SDN BHD • SENIMAN AGUNG HOSPITALITY SERVICES SDN BHD • NEWAY KARAOKE BOX SDN BHD • SHERATON HOTEL PJ • NOOKS BY BAKER DAVE • SIGNATURE SNACK SDN BHD • NUTRI ACTION SDN BHD • SOLEIL SERVICES • O'BRIENS • SPICES & SEASONINGS SPECIALITIES SDN BHD • OLDTOWN WHITE COFFEE • SRIBIMA OFFSHORE CATERING SERVICES SDN BHD • ONE DROP SDN BHD • STAR CRUISE ADMINISTRATIVE SERVICE SDN BHD • ONE WORLD HOTEL • SUEZ TOP VENTURES SDN BHD • ORIENTAL FOOD INDUSTRIES SDN BHD • SUMMIT HOTEL SUBANG USJ • TONG LUO WAN RESTAURANT SDN BHD • OSCC CAFE SDN BHD • SUN EAGLE FOOD INDUSTRIES SDN BHD • TOPAZ FOOD HAVEN SDN BHD • P.A. FOOD SDN BHD • SUNTORY BEVERAGE & FOOD MALAYSIA SDN BHD • TOUNG HUAT RICE (PAHANG) SDN.BHD. • PACIFIC INTER LINK SDN BHD • SUNWAY BERHAD • TRIGON RESOURCES SDN BHD • PANASONIC MANUFACTURING MALAYSIA BERHAD • SUNWAY HOSPITALITY INTERNATIONAL • TROPICANA GOLF & COUNTRY RESORT BHD • PANTAI HOLDINGS BERHAD • SUNWAY LAGOON SDN BHD • TWIN CHAMP ENTERPRISE • PARKSON CORPORATION SDN BHD • SUNWAY PUTRA HOTEL SDN BHD • UNI ASIAN FOODS • PASARAYA LOONG FUAT SDN BHD • SUSU LEMBU ASLI SDN BHD • UNILEVER MALAYSIA • PERHEBAT SERI • SYARIKAT LAY HWA • UNIQLY THAI SDN BHD • PERTAMA SPRINGROLLS MANUFACTURER (M) SDN BHD • TAI THONG GROUP SDN BHD • UNIVERSAL NUTRIBEVERAGE SDN BHD • PERTANIAN PERTIWI SDN BHD • TAI YA YANG ENTERPRISE • VILLAGE GROCER • PHOMBUS FOOD & LIFESTYLE SDN BHD • TAIPEI HOUSE RESTAURANT • WARONG KEK BAKERS VILLE SDN BHD • PIGEON MALAYSIA (TRADING) SDN BHD • TATAWA INDUSTRIES (M SDN BHD • WFO FOODS SDN BHD • PLATFORM HOSPITALITY GROUP • TEIK SENN (M) SDN BHD • WIDE TROPISM TRADING SDN BHD • PLAZA PREMIUM LOUNGE MALAYSIA SDN BHD • TESCO (M) SDN BHD • WILTON ENTERPRISE SDN BHD • PRIMA INTER-CHEM SDN BHD • THE BARBECUE PLAZA (M) SDN BHD • WINS BOULANGERIE • PRO PRODUCT SUPPLIES SDN BHD • THE BIG GROUP • WONG YUEN BAKERY • PROPEL SYNERGY SDN BHD • THE COFFEE BEAN & TEA LEAF SDN BHD • XENKA TRADING (M) SDN BHD • PULLMAN PUTRAJAYA LAKESIDE • THE MEATMAN • YAKULT (MALAYSIA) SDN BHD • Q-PACK (M) SDN BHD • THE SHIP SDN. BHD • YATTA GROUP SDN BHD • RESOURCE FOOD SUPPLIES (M) SDN BHD • THE STORE(MALAYSIA) SDN. BHD. • YEE LEE EDIBLE OILS SDN BHD • RHOMBUS FOOD AND LIFESTYLE SDN BHD • TI GLOBAL FOOD MANAGEMENT LIMITED • YEO HIAP SENG (MALAYSIA) BHD • ROYALTEA • TIMELESS COMMITMENT SDN BHD • YOSHINOYA HANAMARU MALAYSIA SDN BHD • S&M GROUP • TJJ EDIBLE INDUSTRIES (1970) SDN BHD • YOUR PLACE CORNER • SAKAE SUSHI • TOKYO KITCHEN SDN BHD • ZIKAY GROUP • SALUTE ITALIA FOOD SDN.BHD. • TOMIN INTERTRADE SDN BHD • ZOSHIN SUSHI RESTAURANT and many more! National Seminar on Food Innovation Global Trends By SIRIM Day 2 of MIFB 2017 begin with National Seminar on Food Innovation Global Trends presented by SIRIM for Industrial Corporations at 10am. This seminar was officiated by Minister of Science, Technology and Innovation, Datuk Seri Panglima Wilfred Madius Tangau who later went on a tour of the exhibition. The seminar discussed the future of food processing with research institutions on how to innovate and excel in business. A total of 200 delegates attended the full day seminar. Trade Talks @ MIFB Trade Talk @ MIFB is a short seminar presented by the MIFB’s partners and exhibitors, highlighting F&B business opportunities, industry focused talk, innovation and technologies. A total of 9 sessions of talks were carried out during the 3 days event, covering the topics about corporate financing information, safety of food manufacturers, benefits of natural products, understanding of food, and halal mobile app. Latte Art Throwdown A 3-day Latte Art Throwdown co-organised by the recognised coffee education specialist, Barista Guild Asia (BGA). Latte Art Throwdown Of The Year (LA TOTY 2017) gathered Latte Artists from around the world to compete against each other. LA TOTY 2017 64 participants who challenged themselves in Skill and Consistency in the form of ‘FREE POUR’ Latte Art Contest. The winner of the Latte Art Throwdown went home with cash prize of RM2,000. MIFB 2017 ACTIVITY HIGHLIGHTS

Business Networking Cocktail Business Networking Cocktail provided a platform with a great source of connections, to network, sharing industry knowledge and explore further business possibilities for exhibitors, VIPs, and invited visitors with welcoming refreshments and free flow of wine. Exhibitors and VIPs were able to indulge in with the industry peers in a carefree and leisure environment at a casual evening in the Ballroom after work. Cooking Demonstration We had 2 live cooking demonstrations by Asian Food Channel (AFC) and Federal Agricultural Marketing Authority (FAMA). Celebrity Chef Sherson Lian & AFC Host Sarah Benjamin shared their cooking recipes and secrets with the visitors throughout the 3 days at MIFB 2017. Wheres FAMA brought in Chef Asma, Chef Anuar, Chef Jo, Chef Malik, Chef Hafizi and Chef Mursyidul Kamal to cook up delicacies under the Natural and Healthy Produce Section. PAVILIONS

THAILAND PAVILION

KOREA PAVILIONS

CHINA PAVILIONS

SINGAPORE PAVILION Ministry of Agriculture and Agro-based Industry of Malaysia (MOA)

Ministry of International Trade and Industry (MITI) GROUP Ministry of Domestic Trade, Co-operatives PAVILIONS and Consumerism (KPDNKK) Federal Agricultural Marketing Authority (FAMA)

Fisheries Development Authority of Malaysia (LKIM)

Malaysian Pepper Board (MPB)

SIRIM

TAIWAN PAVILIONS SRI LANKA PAVILION

TURKEY PAVILION Special Thanks To MIFB 2017’s Supporting Organisations And Sponsors:

For participation & more information: T: +603 7989 1133 E: [email protected]