NHL Hockey ‘21-22 Things to Know NHL 2021-22

Hockey’s new home ESPN airs 15 nationally-exclusive games and TNT/TBS airs 72 games, 1 including the Winter Classic outdoor on New Year’s Day. Each network has up to 40+ playoff games, with TNT getting the Final in 2023/25/27.

Back to the rink Celebrate as we get back to a full season with all the standard division alignments. RSNs air 75-82 regular season games, including shared rights 2 to Round One of the playoffs. NHL Network remains the home of NHL, where select games run throughout the season.

Bigger than ever! becomes the 32nd NHL team and will move to the Pacific 3 Division, with Arizona moving to the Central Division. NHL fans continue to dominate areas with cold winter climates while hockey continues to explode in the west, southwest and southeast regions due to league expansion and mass relocation of fans to warmer climates.

71% 54% 56% 72% 92K 71% 70% 179% male A18-49 A25-54 A35+ median HHI any college own home more likely to stream sports

NHL fans also watch these nets:

Source: Scarborough USA+ 2020 Release 2 *Revised 4-20-21* Total (Jul19-Sep20); A18+ who watch NHL on cable. Nets based on QTV ranking. NHL Season 92% of live, national games + more on RSNs1

The NHL’s new media rights deal delivers 85+ nationally-exclusive regular season games on ESPN & Turner Networks. NHL Network retains select games and covers NHL 24/7.

Last season, NBCSN had their most-watched multigame opening night, including PIT-PHI which averaged 972K viewers, their most-watched regular season game!2

56% 71% 70% 90K A25-54 A35+ college median HHI4

10/12-4/29 2/7-2/22 TBD Start 5/3 TBD June NHL Players Break for Regular Season Playoffs 1st & 2nd Round Conference Final Series 2022 Beijing Olympics

Schedule subject to change. Source: (1) Nielsen NNTV Live Data Stream; 1Q20-4Q20; Total Day; sports events on ad cable and broadcast, Spanish-Language & Regional Sports Networks excluded. (2) Sports Media Watch, 6/28/21. (3) Scarborough USA+ 2020 Release 2 *Revised 4- 20-21* Total (Jul19-Sep20); A18+ who watch NHL on cable. NHL Playoffs Nearly 80% of national games projected

Playoff format returns to form, bringing back old rivalries, as 16 teams qualify for postseason. The new media rights deal delivers 80+ playoff games, including the Semifinals.

Stanley Cup Final Game 1 averaged 1.6M & Game 2 scored with 1.7M viewers on NBCSN.1 However, the network’s top audience since 2019 came with Lightning- Islanders Semifinal Game 7, averaging 1.9M viewers.1

55% 73% 72% 92K A25-54 A35+ college median HHI2

TBD Starts 5/3 TBD May-June TBD June

Playoffs 1st Round Playoffs 2nd Round Conference Final Series

Schedule subject to change. Source: (1) Sports Media Watch, 6/28/21 & 7/5/21. (2) Scarborough USA+ 2020 Release 2 *Revised 4-20-21* Total (Jul19-Sep20); A18+ who watch Playoffs on cable. Your game plan to connect with sports fans

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Cable airs 96% of all sports programming1, while one-fifth of all live sports viewers watch on digital platforms2.

Source: (1) VAB, “No Days Off”. (2) eMarketer, “In the US, “How Americans are watching sports”, 7/7/21. Digital platforms include OTT, TV Everywhere, and vMVPDs.