Macedonia Football Clubs Association Tactical analysis conference November 28th 2020
Introductions
George Edward Sulley Cesar Andrade Meincke-Vassilopoulos Director, Customer Solutions Region Director, Customer Solutions Elite Account Executive Global Southern Europe & LATAM South Europe Experience Experience Experience
George has 10 years of professional experience Edward has 20 years of professional football César has 17 years experience, specifically in in professional sport including football and experience and joined Hudl after a successful football. Before starting at Hudl, Cesar worked basketball. Before joining Hudl in early 2019 he 11 year period at one of the fastest growing in Brazil and Portugal at Sao Paulo Football global sports organisations, City Football Group worked on high profile accounts involving Club (physical coach), Gremio Barueri (physical international rights holders, clubs, brands and (CFG), working with 7 clubs in Manchester, New York, Melbourne, Yokohama, Girona, coach) and at Sporting Lisbon Academy (coach elite athletes. He has managed elite Montevideo and Chengdu. U13-U15). Working for Hudl since 2011 César Sponsorship campaigns with Euroleague has been helping teams to introduce technology Basketball, the IOC and UEFA. and structure throughout performance analysis His diverse experiences and qualifications span Coaching, Performance Analysis, Sports departments. Besides football, César managed His established portfolio of experience and Science, Medical, Scouting, Recruitment, the implementation of the Brazilian Olympic achievements within the sports industry ranges Research, Innovation, Strategy, Project Committee project for Olympic sports and at from sponsorship, consultancy, social media, Management and Leadership. During the last 5 key competitions like the Olympic Games and years, his main focus at CFG was to design and marketing as well as performance analysis, Pan-American Games. Over the last 3 years he implement a football strategy for their clubs in scouting and talent identification. He has a Bsc has managed relationships in Latin America, Japan and China, leveraging best practice Spain, Portugal and Italy. Cesar has participated degree in Sport Management from knowledge. Loughborough University and an Msc from in a FIFA World Cup, 3 Pan-American Games Birkbeck University of London. and an Olympic games. Headquarters in Lincoln, Neb.
Who We Are Founded in Lincoln, Neb., in 2006, Hudl is a sports analysis software company serving teams at every level with the tools to study and improve performance.
With over 2,100 employees operating out of 20 countries around the world, we’re changing the future of sports with technology. 2,100+ employees in 20 countries Argentina Australia
The Balkans Brazil Canada
China France Germany
India Italy Japan
Mexico The Netherlands New Zealand
Russia Singapore South Korea
Spain United Kingdom United States Our global footprint is unique. (small sample of our customers)
6 Football Market Share 66% 95% FIFA World Cup Top 5 Leagues 85% UEFA Champions League 2 0 2 5 V I S I O N Capture and bring value to every moment in sports. Introductions
Edward Sulley Cesar Andrade Director, Customer Solutions Region Director, Customer Solutions Global Southern Europe & LATAM
Experience Experience
20Seasons Seasons17 Roles Covering
Performance Football Football Strategy Youth & Senior Analysis R&D Methodology Football
Project Coach Player Sporting Director Sport Science & Management Recruitment Recruitment Recruitment Physical Coaching Regions
UK Japan China Australia USA Uruguay Spain India Portugal Brazil Supporting Coaches & Sporting Directors Including:
Mark Pep Brian Txiki Tsutomu Hughes Guardiola Marwood Begiristain Ogura Paulo Sousa
Manuel Roberto Ange Erick Mike Mano Pellegrini Mancini Postecoglou Mombaerts Forde Menezes Case Study CBF Academy Pro Licence November 2019 Design and delivery of a bespoke education programme for the Brazilian Pro Licence course.
60+ head coaches participating
2 days of context specific workshops
Promote debate and alignment Case Study CFA Pro Licence October 2020 Design and delivery of a bespoke education programme for the Chinese Pro Licence course.
18+ head coaches participating
Half a day of context specific workshops
Promote debate and understanding of best practice Case Study Japan J.League November 2020 Design and delivery of a bespoke knowledge sharing programme for the J.League clubs.
50+ Sporting Directors and performance staff
Half a day of context specific workshops
Share current global best practice Pro Suite Software
Hudl Sportscode (Mac) Hudl Replay (Mac → iPad) Coda (Mac) | iCoda (Mobile) Hudl Focus
Capture video live and tag live or Tag video and review live during Allows coaches or analysts on the See everything during training and after the game. Create dynamic the game on the sideline, create touchline to add “bookmarks” games. Automatically record and stat reports. Present video in team collaborative playlists live. during game or training session to upload to Hudl.com in real time sessions. Export video and data to import later into Hudl Sportscode. with smart camera systems. Hudl.
Hudl (Web and Mobile) League Exchange + Data Wyscout Hudl Academy
Distribute video to team and Download video and data from Video and data on thousands of Online learning management on review on any device in the Hudl matches in your league, and matches in global football, easily mobile and desktop. Certification App or on Hudl.com. import into Sportscode or Hudl for imported into Hudl Sportscode for and informal modules to fit your further analysis. further analysis. learning needs. “ Connecting Academies with First Teams. Global Trends Typical Football
Investment Review Business Model Recruitment Brief
Team Game Model Individual Game Model Value Creation
Individual Development Plan Squad Planning
Match Programme Current Global Challenges 0 1 Style of football 0 2 Scouting & Recruitment 0 3 Player Pathways Winning Teams
Are built on two core components. Players Coaches Population
209m
44m
67m Most Common 50m Origin of Players 46m 7m
56m 2020 83m players fielded in 132 126m leagues worldwide 17m 517 players
Source: CIES Football Observatory / FIFA The key issue is talented players must play as much as possible in adult leagues.“” There is a highly positive correlation between matches played between 18 and 21 in professional leagues, irrespective of the level, and future career path.
Raffaele Poli Head of the CIES Football Observatory U21’s Total Minutes 2017-2021
Source: Wyscout U21’s Total Minutes 2017-2021
Source: Wyscout Consistent Teams
Have a clear identity based on how they play. Possession Passes per Shots per League Season Winner* Possession Rank Match [rank] Match [rank]
Bayern Bundesliga 2017/2018 66.1% 1st 647 [1st] 16.6 [1st] Common Munchen
Bayern Bundesliga 2018/2019 65.8% 1st 646 [1st] 17.8 [1st] Global Trend Munchen Bayern Bundesliga 2019/2020 64.7% 1st 651 [1st] 17.2 [1st] Munchen
Bayern Bundesliga 2020/2021* 60.8% 1st 587 [1st] 16.2 [1st] Munchen Dominate ball La Liga 2017/2018 Barcelona 62% 1st 612 [1st] 14.9 [2nd] possession. La Liga 2018/2019 Barcelona 63.4% 1st 644 [1st] 14.3 [2nd] La Liga 2019/2020 Real Madrid 57.9% 2nd 566 [2nd] 13.9 [1st]
Premier Manchester 2017/2018 70.1% 1st 724 [1st] 17.0 [1st] League City
Premier Manchester 2018/2019 67.1% 1st 690 [1st] 16.8 [1st] League City
Premier 2019/2020 Liverpool 62.5% 2nd 690 [1st] 16.8 [1st] League
Premier Manchester 2020/2021* 63.7% 1st 651 [1st] 15.1 [1st] League City
Source: Wyscout *Seasons still active
alsoSuper following League this global 1 trend. Winners
SL1 Possession Goal Goal Passes Per Season Possession Points Clean Sheets Winners Rank Scored Conceded Match
AEK Athens 2017/2018 60.6% 2nd 47 12 70 20 452[2nd]
PAOK 2018/2019 57.4% 3rd 66 14 80 16 437 [3rd]
58.5% 1st 74 16 66 22 491 [1st] Olympiacos 2019/2020 (52.3%) (2nd) (21) (7) (91) (4) (466 [1st])
61.2% 1st 77 18 67 18 540 [1st] Olympiacos 2020/2021 (59.1%) (1st) (13) (5) (84) (4) (529 [1st])
59.4% 66 15 19 480 Average / / (55.7%) (17) (6) (4) (497.5)
Source: Wyscout Scouting Today
The “new normal” due to COVID-19. Player Scouting 80% - Pre Covid 20% - Pre Covid 0% - During Covid 100% - During Covid If you are not using Video & Data to Scout you are not scouting Player Pathways
Individualised learning and the impact of COVID-19. Development Pathways
Using data science to RB Salzburg Gent Bayer Leverkusen Sporting Lisboa find potential loan clubs. Porto Real Sociedad
Club Brugge Atalanta
Young Boys Real Betis
Sporting Braga Benfica
Sevilla Leicester City
Sassuolo Anderlecht
FC Basel Olympique Lyonnaise
Borussia Dortmund Genk
Manchester United Olympique Marseille
Vitòria Guimaraes Roma
Feyenoord RB Leipzig
Arsenal PSV
Lille Milan Benfica Academy - 4 Success Pillars October 2017
City Football Group have carried out research showing that 83% of players in the quarter-finals of the Champions League over the previous 10 years had played first-team football from the age of 17.
“You learn by failing. When I’ve looked at our winning % across the board in 2015/16 and 2016/17 they’ve been above 80% at all the age groups. I don’t think we’re preparing the boys for professional football. My emphasis is firmly on developing players and winning is a by-product of that.”
Jason Wilcox Man City Academy Manager November 2020 Dinamo Zagreb rank 3rd for clubs having trained the most players active in 31 top divisions of UEFA member associations
Unify the analysis process and criteria for all Academy Teams to the First Team
Definition of the player profile and his potential Monitor their growth during the season Compare with previous seasons Establish an individualized development plan Quantify the value of the player How can Hudl help you? Capture Content Analysis Data Distribution High Performance requires high levels of content
INPUT PROCESSED STORED SHARED
Tactical Wide Angle Own Team Team Face to Face
Event Data Training Individual Online
Tracking Data Set Pieces
Opposition High Performance Workflows In Village
Hudl Coda
Hudl Replay Centralized Content
Online education Hudl Academy is available on-demand to deliver club-specific education on strategic topics such as Game Model and Scouting & Recruitment high performance workflows. They can be created with Hudl’s support to reduce the demand on internal resources but customised easily once in place so future developments can be cost effective. All Workflows, Every Department.
Capture Analysis Data Scout Team Management
Analyst Analyst Analyst Analyst Analyst Coaches Coaches Coaches Coaches Coaches Marketing Dept. General Manager General Manager General Manager General Manager Players Players Scouting Dept. Marketing Dept. Players Medical How can Hudl Pro Services Help? Our knowledge, shared P R O S E R V I C E S
Listen Advise Impact Learn Pro Service Solutions
Player Search Quantifying Performance
Reinventing player recruitment Develop quantifiable measures through evidence-based reporting and benchmarks to evaluate team to match targets to a central game performance in context to a variety model. Utilizing more than 400k of factors including it’s players in the Wyscout database. competition and geography. General Consultancy
Flexible consultancy packages to enhance high performance workflows across match analysis, recruitment and sports management. Head Coach Search Unique Central Database
Offering an evidence based The flexible data environment that approach to Head Coach scouting creative high performance teams so that teams can proactively plan need to successfully build for change. Utilizing our Wyscout evidence based practice into their database of over 22k coaches. teams. Hudl is invested in providing you with a world class experience. G E T I N T O U C H George Meincke-Vassilopoulos Elite Account Executive [email protected]
Coming Soon Hudl Greek Webinar, May 28th Thank You