California Dreaming Made in Italy Gaming Seriously

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One of the most knowledgeable and experienced sales staffs in the business Our System Designers and Installers possess a rare passion and knowledge about audio, video and home automation. And we empower them to do whatever it takes to make sure you end up with the system that’s right for you. Many have been with Magnolia 10, 15 or even 20 years, so they know what it takes to build systems and relationships.

The best brands for the best performance We carefully select brands you can trust. From household names like Samsung, Sony, and iPod to some of the most sought-after brands in high-performance audio and video, including McIntosh, MartinLogan and Pioneer Elite. We always start with quality.

Brought to life by our own professional install team Our elite Programmers, Engineers and Installers are all dedicated to building your dream system. They’re the ones that take it from product in a box to a system that comes alive in your hands, at your home. We’re not done when the wires are hidden and the TV is on the wall. No, we aim to build a lifetime of satisfaction in your home entertainment experience.

The right price There’s a litany of other things we do to ensure the best possible shopping experience for you. From one of the industry’s best 90-day price protection1 policies to our customized financing plans to fit any need, our promise is simple. Same price, better service. We CALIFORNIA DREAMING also service the products we sell, helping to ensure a long life for your favorite products. Entertaining outside all year round. I s s u Come in to one of our 13 locations, sit down inside one of our demo rooms e n u and experience the difference. Or let us come to you. m MADE IN ITALY b e

Call 1.877.643.9682 for a FREE in-home consultation. r A look at Sonus faber so far. f o u r

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the Magnolia promise i

n GAMING SERIOUSLY t e How P ole Position got left in the dust.

CALIFORNIA: Emeryville • 5606 Bay Street, next to Barnes & Noble, off I-80 freeway, across from The Marriott • 510-420-6100 | Palo Alto • 180 University Ave., corner of Emerson & University, in Lytton Plaza. Free r

2-hour parking at 528 High St. • 650-838-2500 | Roseville • 1164 Galleria Blvd., The Ridge at Creekside, across from the Galleria • 916-724-2040 | San Ramon • 110 Sunset Drive at The Shops at Bishop Ranch, 2

between Whole Foods and Borders Books. • 925-242-3600 | Santa Clara • 52 North Winchester Blvd., next to Mancini’s Sleepworld, one block north of Stevens Creek Blvd. • 408-423-5100 | Santa Monica • 2800 0 Wilshire Blvd., corner of Harvard and Wilshire, in the 2800 block • 310-309-5000 | Santa Rosa • 2080 Santa Rosa Ave., in the Santa Rosa Market Place • 707-566-2680 | Woodland Hills • 21603 W. Victory Blvd., 0 Canoga Park, near Victory & Canoga, next to Best Buy • 818-251-3540 WASHINGTON: Seattle • 6308 Roosevelt Way NE • 206-525-1961 | Design Center • 6308 Roosevelt Way NE • 206-729-4599 | Bellevue • 14404 8 NE 20th • 425-747-0850 | Lynnwood • 4201 196th SW • 425-775-7288 | Southcenter • 16600 Southcenter Pkwy • 206-575-0851 OREGON: Beaverton • 11975 SW Canyon Road • 503-643-4164 STORE HOURS: Mon - Fri 10am to 9pm, Saturday 10am to 8pm, Sunday 11am to 6pm. 190-Day Price Protection: If you find a lower price on any item new and in stock at a local authorized dealer—including our own stores—we’ll refund the difference. Price protection does not apply to Issue number four | Winter 2008 special order, bonus, free, or financing offers, open-box, clearance or closeout products. 35716_IFC-1.qxp 9/26/08 12:08 PM Page 1

Production Studio BEST BUY ADVERTISING Magnolia | Bringing inspiration to your space™ KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: contents features LIVE: TRIM: BLEED: TRAFFIC: A Message from Magnolia’s Steve Delp 2 MarCom: Letters from you. PA: Schaffer, Gregory PREV PA: CD: California Dreaming 4 4 ACD: Designed for entertaining. AD: CW: New Products @ Magnolia 12 Print Prod: From demo room to the ideal room in your home. ___: Legal ___: Proofreader The Elite of Pioneer Elite 16 The customizable signature series unveiled. 18 Made in Italy 18 Sonus faber so far.

Gifts Galore 26 For the person who has everything. 26 Sophisticated, Elegant and Totally Rockin’. 30 Family room inspiration can come from anywhere.

Remote to the Rescue 36 The mystery untangled.

PC Meets TV — TV Meets PC 38 Extenders for Windows® hooks up your TV to online media.

Gaming Seriously 40 How Pole Position got left in the dust.

Magnolia Senior System Designers 44 Meet the best of our best.

Magnolia at Starry Night 45 38 Spotlight on Magnolia at the GRAMMY Foundation Gala.

Extend Your iPod 46 Joining the iPod revolution.

Art of The Demo 48 46 The movies that you can’t miss on Blu-ray. 40

Join our Team. Contact our Recruiters via [email protected]

Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations, please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to [email protected].

10% Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages

Cert no. SW-COC-1865 containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber. 35716_IFC-1.qxp 9/26/08 12:08 PM Page 1

Gifts Galore 26 For the person who has everything. 26 Sophisticated, Elegant and Totally Rockin’. 30 Family room inspiration can come from anywhere.

Remote to the Rescue 36 The mystery untangled.

PC Meets TV — TV Meets PC 38 Extenders for Windows® hooks up your TV to online media.

Gaming Seriously 40 How Pole Position got left in the dust.

Magnolia Senior System Designers 44 Meet the best of our best.

Magnolia at Starry Night 45 38 Spotlight on Magnolia at the GRAMMY Foundation Gala.

Extend Your iPod 46 Joining the iPod revolution.

Art of The Demo 48 46 The movies that you can’t miss on Blu-ray. 40

Join our Team. Contact our Recruiters via [email protected]

10% Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages

Cert no. SW-COC-1865 containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL Letters to Magnolia APPROVALRELEASEKEYLINE PRINT SCALE: 88% If you’d like to submit a letter to the editor of M for Pub: Colors: 4 consideration in a future publication, or to comment Wayne Gray, System Designer, Bellevue, WA LIVE: 14.25x9.875 on one of your experiences, please go to Employee since 1999 TRIM: 16.75x10.875 BLEED: 17x11.125 magnoliaav.com and select “contact us.” My husband and I want to tell you about the amazing customer service we have received from your TRAFFIC: Price MarCom: Bellevue store, but in particular, from your salesperson, Wayne Gray. We purchased a 42" LCD on Black PA: gs Thomas Ford, System Designer, Santa Rosa, CA PREV PA: GregorySchaffer-MBP-2.4 Friday and we were thrilled (even with the experience we got standing in line in the cold and how we CD: Employee since 2005 ACD: were treated in store on the day of purchase). However, we got home, set up the TV and there was a AD: Clift This is long overdue, but I purchased a system from Thomas Ford CW: pixel out. We called the store (Wayne), and without hesitation, they said they would order us a new in August. From the moment I walked into the store, I felt taken Print Prod: ___: Legal one. Which was great, although, after having just had shoulder surgery myself, we had to call a friend care of by Thomas. I was buying the system as a surprise for my ___: Proofreader to stop over and help us load/unload the TV. TV #2 also had a sound and a pixel issue. We called Wayne husband’s 35th birthday and Thomas and the installation team again and upon hearing of our need for help with loading/unloading, graciously said he would be took care of me like I was their wife or friend. They helped me happy to help us and bring the TV over himself. This alone was an incredible help to us as we have move items from my closet, unloaded my groceries, bought me stairs and because I wasn’t able to help my husband with the TV at all due to my shoulder! The new here’s a motto that we live by at Magnolia. That we are the CD that had the song I wanted playing when my husband TV was brought the other night by Wayne and it is incredible! We couldn’t be happier. First, Wayne was dedicated to your 100% satisfaction. Whether you are doing a came in (ask him about this). They waited for my husband to so helpful in so many ways (delivery, whole-home custom install, or putting a flat panel over your come home to teach him about the system, but more importantly, Wayne and Magnolia now have customers help with setup and evaluating each fireplace—our commitment to service is the same. For any they were so excited to be a part of the surprise. They were all so for life–we KNOW we would not have TV, educating us on HD channels and other company this is a nearly impossible standard to live up to. polite, well dressed, funny, respectful and kind. I teach service the TV capabilities). Second, he was But Magnolia isn’t like any other company. and hospitality at my job and it would be an honor to have these received the help (delivery or in getting a so incredibly helpful and NEVER For 54 years, the legacy started by Magnolia founder Len men representing my company. Also, they were good to each good tv) without his extra effort and his made us feel like it was the slightest Tweten has held firm. The idea that it is all about you, our other–the way they looked out for each other when one was willingness to just make it right. inconvenience for him (even though customers, and getting your vision exactly right...exactly the under the house, how encouraging they were and considerate to I’m sure it was since at least one of the deliveries was on his day off!!!). We have NEVER had that kind tway you want it. For us, anything less is unacceptable. each other. This was the largest purchase, next to my house and of help on anything from a retailer! This kind of extra effort should be noted and rewarded. Wayne and Of course, there are those times that something goes a car, that I have ever made, but the largest by myself and they Magnolia now have customers for life— we KNOW we would not have received the help (delivery or little sideways. Something doesn’t happen just as planned, or made me confident. But, they were genuine and I never felt taken in getting a good TV) without his extra effort and his willingness to just make it right. We’re going to work just as it should. What differentiates companies is how or sold something I didn’t need. Thomas was patient with my miss Wayne stopping over, (although not the circumstance! :-) — he’s a GREAT person (let alone they handle these situations. Do they stand by you? Or do they indecision and gave great advice. I gave it to my husband about salesperson) and we had great conversations. He single-handedly made what could have been a waver in their service? For Magnolia, our commitment to you as 2 weeks prior to his 35th birthday. He got really sick and was in negative experience, totally cool. Thanks to Sharp for the TV as well. Wayne is GREAT! a customer is that we will stand by you. ICU for his birthday. He kept saying he wanted to go home to his Mary & Peter Birkner It’s one of the reasons we provide one of the industry’s best TV. Even now he says he looks at his system and smiles–thank 90-day price protection policies. Because when you buy you, that’s all I wanted. Please recognize this team. something from a store, you never want to see the price drop a Kelly Ames few days later and feel cheated. So shop with us, with confidence—knowing you have “your guy”, your Magnolia System Designer, there to call Derek Alota, System Designer, Palo Alto, CA Gary Gordon, System Designer, Emeryville, CA whenever you have a question, problem or need. It is these Employee since 2007 Employee since 2006 men and women (some with decades of Magnolia experience) I highly commend Derek Alota. His service went above and I am writing to commend Gary Gordon for his above-and-beyond who make Magnolia what it is today. A company you can trust beyond excellent. Derek explained and mapped a constructive support and service during our recent purchase of a Pioneer Elite to get it right every time, or make it so. plan that met my logistic, aesthetic, financial and service Plasma TV. We had a rather complicated installation, and he guided With that, I invite you to explore our fourth issue of M needs–patiently, jargon-free, respectfully, and efficiently. On the us through the details patiently and flawlessly. He also came to the Magazine. A place to dream and be inspired. Knowing that day of installation, he came to ensure all was happening house to help with technical glitches and to configure both the set when you make that decision to buy, you have a company according to plan. I have rarely met someone of Derek’s caliber and our AT&T box. All in all, it was a terrific experience thanks to dedicated to bringing it to life in your home, flawlessly—and who worked so hard to ensure the values he brings to his work Gary and the staff. Thanks. supporting you, days, months and years after the sale. were reflected in his and others’ actions. Carl Brush and Susanne Schuster Steve Delp | COO Magnolia Audio Video Dr. L.J. Mellick

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: MarCom: PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader for entertaining. ill Killips has only one regret about the home See how California interior designer Debbie Killips and her husband Bill Designedtheater and indoor/outdoor sound system he and his wife, Debbie, recently had installed by Magnolia in have created the perfect home for entertaining– their Northern California home. “I wish we had done this sooner.” The Killips had known for a while that they wanted to do a system. What they didn’t know is who they wanted to work with. As an interior designer, Mrs. bKillips had worked with several clients who had indoors and out. included home theaters in their remodels and new construction projects. They decided to start there. “We were introduced to Magnolia by a client Debbie had done business with for a number of years. We had been asking around, and Magnolia kept popping up. We’re very happy we asked,” said Mr. Killips.

The Killips house is an oasis of cool in the California hills.

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: MarCom: PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader for entertaining. ill Killips has only one regret about the home See how California interior designer Debbie Killips and her husband Bill Designedtheater and indoor/outdoor sound system he and his wife, Debbie, recently had installed by Magnolia in have created the perfect home for entertaining– their Northern California home. “I wish we had done this sooner.” The Killips had known for a while that they wanted to do a system. What they didn’t know is who they wanted to work with. As an interior designer, Mrs. bKillips had worked with several clients who had indoors and out. included home theaters in their remodels and new construction projects. They decided to start there. “We were introduced to Magnolia by a client Debbie had done business with for a number of years. We had been asking around, and Magnolia kept popping up. We’re very happy we asked,” said Mr. Killips.

The Killips house is an oasis of cool in the California hills.

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PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: MarCom: PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: AD: Clift/Reade In-ceiling speakers in the CW: formal dining room allow Print Prod: the Killips to create the ___: Legal ambiance they want with ___: Proofreader every meal.

In-ceiling speakers allow for music to flow effortlessly throughout the home, including in the lower-level home office.

Magnolia System Designer Mark Benson has been in the industry since 1988 and is proud to work with clients to put together the perfect system for their lifestyle and budget.

To contact Mark, visit Magnolia’s San Ramon location at 110 Sunset Drive at The Shops at Bishop Ranch, between Whole “With the walls being glazed and faux finished, I didn’t want to cut into them Foods and Borders Books, or call him at 925-242-3600. and have to do texturing and repainting ...”

Meeting Mark, Greg and the Magnolia team reason to go into that $50–$60k range with this job. It for all of the ways to get the wires to the speakers expectations when it came to installation,” is how Mrs. When the Killips first stepped inside the San Ramon just wasn’t necessary for the space,” he said. without creating any holes,” he said. Killips described the process of working with the team. Magnolia store, there wasn’t a lot to see. With the store The next person that needed to get involved was “It was amazing what they did. With the walls undergoing an extensive remodel, they relied heavily Magnolia Project Manager Greg Wilkendorf. He knew being glazed and faux finished, I didn’t want to cut into Picking out the pieces on the expertise of System Designer Mark Benson, who that it was a job they could do, but also one with a very them and have to do texturing and repainting so they The make or break on a home theater has less to do was happy to meet with them to talk about what they specific requirement—no holes! Mrs. Killips had made went in through the attic. The dining room has no holes, with the holes or lack of holes in the wall, and more to wanted to get out of the technology in their home. His it clear, in the nicest way possible, that they needed to except for the speakers and the volume control. The do with the quality of the components. It was important goal? To get them exactly what they wanted. To create find a way to produce the end result without making a office has a hole the size of a dime inside the closet. I for the Killips to get a quality system that could really the perfect system for their lifestyle—within their price mess. “She didn’t want any holes, so we had to look for was amazed. I thought they would have to cut big lines deliver the picture and the sound. “After meeting with range—nothing more, nothing less. “There was no wire pathing. We were here probably two hours looking into the walls to do all that. It was beyond my the Killips, I thought I had a pretty good handle on what

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In-ceiling speakers allow for music to flow effortlessly throughout the home, including in the lower-level home office.

Magnolia System Designer Mark Benson has been in the industry since 1988 and is proud to work with clients to put together the perfect system for their lifestyle and budget.

6 | Bringing inspiration to your space™ call 1.877.643.9682 for a FREE in-home consultation 7 35716_4-11_4-11_Killips.qxp 9/26/08 12:01 PM Page 6

The MartinLogan subwoofers and Vienna Acoustics speakers are housed, but not restricted, in the “We’ve never had a subwoofer custom cabinet, allowing for the before. That thing really delivers. best possible sound. It’s amazing the rumble it gives the room!”

A custom cabinet built by they wanted. I had them come back to the store one time for the Killips to sit back, relax and enjoy the Mr. Killips commented, “Debbie has gone from furniture designer Larry Downs is the main focus in more time to listen to a couple different speakers. We experience they had been dreaming about for years. normal movies to wanting to watch loud concerts and the family room and was ended up going with the Vienna Acoustics system for They found one side effect to the new system that they action movies. Now she likes movies with those kind of created to best showcase and protect the TV, speakers the audio,” explained Mr. Benson. just weren’t expecting. “I’m into noisy movies now dynamics because they sound so good on the system.” and components. because those love stories just don’t do it on that Mrs. Killips added, “We’ve never had a subwoofer Making noise subwoofer,” joked Mrs. Killips. “The first night we had before. That thing really delivers. It’s amazing the Once the finishing touches on the system were completed the system, we watchedTop Gun three times. The sound rumble it gives the room!” Exactly the response the by Magnolia Programmer Brad Waller-Diemont, it was with the planes!” team was going for.

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PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 “The rock speakers—how cool are they? BLEED: 17x11.125 TRAFFIC: MarCom: You can pop those in anywhere, and they’re not that expensive.” PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 Debbie Killips. CD: ACD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader

Magnolia System Designer Mark Benson (standing) and Project Manager Greg Wilkendorf (seated) discuss the finished project with Interior Designer Debbie Killips in the backyard of the Danville, California home she shares with her husband, Bill.

Outdoor speakers are located around the pool to allow for music when the Killips entertain, garden or do day-to-day outdoor activities.

Made for entertaining upgraded sound outside. “We spend a lot of time rock speakers placed strategically around the backyard to give the It’s not only the Killips who are enjoying their new outside—entertaining, gardening. It’s so nice to have best acoustic experience possible. “The rock speakers—how cool are system—but also their guests, big and small, who flock music on when you’re out there,” said Mrs. Killips. The they? You can pop those in anywhere, and they’re not that expensive. to their home for different parties throughout the year. outdoor space that they had created was already We’re going to put those rocks everywhere,” explained Mrs. Killips. It was a 4-year-old relative who wanted to go see “the spectacular. really big TV” that makes Mrs. Killips the happiest. “I With a beautiful pool area and lots of places for Bringing it all to your home want to have a home where the kids come and people to sit down and enjoy a meal or conversation, The best part of a new system is enjoying it. To see how you can remember things. Where they make memories.” there were a lot of places where they wanted the music create the perfect indoor/outdoor space in your home, contact Outdoor speakers already existed when they to go. The solution to getting sound all around the pool Magnolia Audio Video for a free in-home consultation. started the project, but they knew they wanted a better, was a simple one—speakers up high by the house and

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Outdoor speakers are located around the pool to allow for music when the Killips entertain, garden or do day-to-day outdoor activities.

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: MONITOR AUDIO Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: MarCom: PA: Schaffer, Gregory PREV PA: CD: ACD: AD: Clift/Reade Monitor Audio Radius HD CW: Print Prod: Enjoy highly refined, high-definition sound for your entire home ___: Legal ___: Proofreader theater. Monitor Audio offers a new nine-model range of on-wall, floorstanding and ultracompact satellite speakers and powered subwoofers. Introducing Radius HD—engineered and crafted to deliver contemporary style, mounting versatility and uncompromising performance, with a variety of décor-matching luxurious real wood veneers and piano lacquer finishes. >>>>>>>>new magnolia In a world of high-performance AV separates and complete systems, where to acquire the “latest and greatest” to achieve the highest order of entertainment bliss is becoming more complex, that’s where Magnolia can help. If it’s new, you’re sure to find it here first. But it’s more than about just@ being new. It’s B&K about being involved in a whole new experience—from demo room to the ideal room in your home. B&K Home Theater Processor Magnolia is backed by the most knowledgeable and experienced System Designers in the business. We also The new state-of-the-art reference for employ an elite staff of professional Programmers, Engineers and Installers dedicated to bringing you home theater sound has arrived. The a lifetime of satisfaction, so your new dream system remains a lifelong reality. Reference 70 offers an onboard Silicon Optix Reon HQV (Hollywood Quality Video) chip, helping to set yet another ARCAM standard for video excellence for the highest performance True Video upconverting and scaling of component, composite and S-Video to 1080p. You’ll also experience the unrivaled detail, clarity, and amazing lifelike sound you’ve come to expect from B&K. Easy to set up, easy to Arcam Solo Movie 2.1 System use and easily the most sophisticated Finally, a high-fidelity system designed and engineered to balance the requirements of both music and movie performance. preamp processor available in Introducing the Arcam Solo Movie 2.1—a full-featured DVD player, 2.1-channel stereo amplifier and radio tuner that delivers the industry. high-performance audio and the latest features no other one-box system can offer. The overall effect draws the music listener in while providing outstanding movie playback for home theater enthusiasts as well. Arcam Solo Movie 5.1 also available.

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PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 Sonus faber TOY BLEED: 17x11.125 The Toy loudspeaker is a small two-way design with the usual elegant, TRAFFIC: MarCom: lute-like swept-back lines one comes to expect from the venerable PA: Schaffer, Gregory PREV PA: Italian speaker craftsmen. However, this one’s entirely clad in fine CD: ACD: black leather rather than wooden side cheeks. Its striking AD: Clift/Reade CW: appearance and size make it ideal for high-quality performance in Print Prod:

N ___: Legal a bedroom, kitchen or library setting, producing musical dynamics and ___: Proofreader frequency extension that belie its physical size. A SONUS FABER G

O DVDO EDGE Welcome to the cutting-edge in affordable

L high-quality video processing that upconverts

DENON video from up to ten sources (including 6 HDMI) to 1080p. Introducing DVDO EDGE,

N offering an intuitive user interface that makes I installation a breeze, and features two HDMI outputs for AV receivers—one with audio and T video and one with audio only. Denon DVD-1800BD Blu-ray Disc Player R Offering the superior picture and sound quality of HD, but in an engagingly value-packed player. It offers the A ability to download interactive title features from the Internet via an SD card as they become available. Add the latest surround sound formats like Dolby TrueHD M and dts-HD Audio, 1080p scaling and 2-channel analog output, and you have one of the most versatile and affordable Blu-ray Disc players available. DVDO MartinLogan Helos If you’re looking for the highest quality performance in a compact, high-resolution in-ceiling loudspeaker, look no further than the sky. Continuing in the tradition of MartinLogan’s highly acclaimed in-wall speakers, the Helos beautifully and effortlessly provides solid imaging with sonic accuracy—from midrange to both extremes. An acoustic contour switch tailors dispersion, assuring a flawless performance in any installation. Pioneer Elite SC07 AV Receiver PIONEER As the heart and soul of your entertainment room, this new AV receiver delivers an unprecedented sound experience to home theater. Designed to complement Pioneer KURO displays and Blu-ray Disc players, it boasts revolutionary Direct Energy HD with ICEpower™ analog amplification technology to produce a level of multichannel power output, fidelity and efficiency never before seen or heard in a home AV receiver.

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N ___: Legal a bedroom, kitchen or library setting, producing musical dynamics and ___: Proofreader frequency extension that belie its physical size. A SONUS FABER G

O DVDO EDGE Welcome to the cutting-edge in affordable

L high-quality video processing that upconverts

DENON video from up to ten sources (including 6 HDMI) to 1080p. Introducing DVDO EDGE,

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 89% Think about it. The last five years have seen Signature Series offers your installer full control of Pub: Colors: 4 tremendous growth in home entertainment. And the your panel via laptop via IP control—they can calibrate LIVE: 14.25x9.875 TRIM: 16.75x10.875 idea of creating one’s own personal home theater and fine-tune your monitor and its customization in BLEED: 17x11.125 TRAFFIC: Price (including custom wall coverings, seating and interior every way possible to MarCom: PA: Schaffer, Gregory design) is a reality more now than ever—with the ability work at peak performance PREV PA: theelite CD: to integrate modern technology into practically any with your own unique ACD: AD: Clift décor. Yet, among these endless options, when it comes entertainment system. ofPioneerElite CW: down to the core pieces of any modern audio/video Now the questions Print Prod: ___: Legal system (TV, receiver, speakers, remote etc), many are, what type of speakers ___: Proofreader Tim Cordell Magnolia System Designer operate the same. This is not due to the lack of interest do you want as a in other options, just the homogeny that has been supporting cast to your created by a one-design-fits-all mentality. Certainly Cinematic display? Do there are feature differences, but few brands have you want to feed satellite, stepped out and broken the mold. That is until now. One cable or both to the brand…and one product in particular that represents monitor? Are you planning itself as one of the leaders of the pack, is the all-new on connecting an Pioneer Elite® KURO™. integrated amp or Last year saw the Pioneer Elite plasma at the best it separates? How about oday we live in a customized world, with so many products available to fit and flex to one’s own had ever been. Arguably the best flat panel in the world, hooking up a Blu-ray Disc® the Elite KURO was a model that was held in reverence player for producing the tastes and lifestyle.Take your car for example.The variations are virtually endless. What color fits around the video community. But there is one best picture quality ever fundamental flaw with this—other than size, all Elite put onto reusable media? Ultimately, the your personality? Did you choose leather or cloth seats? A CD changer or sunroof? Or how about televisions were the same. Consider every consumer has question is, what would you like your monitor a different room environment and entertainment system to do for you? With the Elite KURO Signature Series, ‘It’s a quest for visual perfection—fully realized. another example—your bathroom at home? Did you go with marble or tile for the floor? Stainless that his or her panel needs to fit. So how can one panel fit the answer is all of the above, and more. A built-in We set out to create the clearest, most exciting every bill? The answer is simple—it can’t. Until now. Ethernet connection even allows your installer to adjust picture, and we succeeded. We’ve created blacks blacker steel or brass faucets? Custom cabinets or a pedestal sink? You get the picture. As customers, our This year, Pioneer Elite raised the bar, the bar of and recalibrate the monitor remotely. than ever before, colors expectation, the bar of customization, and the bar of The release of the Elite KURO Signature Series is richer than ever thought possible and unparalleled toptions are endless—and we expect that flexibility in everything we buy. And today, that personalization. With the all-new Pioneer Elite KURO the end of conformity and the beginning of contrast. All this to provide you with experiences both “Signature Series” Monitors, you can make your individuality. Consider that every other aspect of your enthralling and astounding. Your world of entertainment flexibility to customize extends deep into your home entertainment experience. entertainment system one that is yours and yours alone. home is designed to your specific requirements. So, will never be the same.’ Pioneer. The new Signature Series Pro-101FD and Pro-141FD why shouldn’t your home entertainment experience be monitors are video displays at heart, and are better and designed the same? Knowing no other system like blacker than ever. Yet there are no built-in speakers and yours exists—in the world. A dream that you imagined, no tuners—which generally are bypassed these days in you created, and Magnolia delivered. Come experience favor of 5.1 surround sound systems , cable and satellite the new Pioneer Elite KURO Signature Series Monitor set-top boxes, or DVRs. Instead, you build the system firsthand at your local Magnolia Audio Video today. that is perfect for you around the panel. And since the

…Pioneer Elite raised the bar. The bar of expectation, [ the bar of customization, and the bar of personalization.

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…Pioneer Elite raised the bar. The bar of expectation, [ the bar of customization, and the bar of personalization.

16 | Bringing inspiration to your space™ magnoliaav.com 17 35716_18-25_Sonus.qxp 9/26/08 11:40 AM Page 2

Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Price MarCom: PA: gs PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: AD: Clift CW: Print Prod: ___: Legal Made in ___: Proofreader A look at SonusItaly faber so far

Left: The beautiful Sonus faber factory located on the here are a lot of products that wear a Made in Italy outskirts of historic Vicenza in Northern Italy. label. But if there’s one that truly benefits from the place where it is made and the history of the region, it’s loudspeakers. More specifically, Sonus faber loudspeakers. Sonus faber, translated as handcrafted sound in latin (Sonus, handcrafted. Faber, artisan.), has been making some of the world’s best speakers for 25 years. Borrowing the acoustics and lute shapes of the finest tmusical instruments, the kind of quality leather and woodwork that Italy is known for, and even the names from the most famous violin makers, Sonus faber has quickly built a reputation around the world for producing some of the best all-around speakers. The secret of their success? Chairman Cesare Bevilacqua breaks it down to a few key things. Passion, people, where they are in the world, and their unique way of combining materials. “Real Maple wood. Leather. It’s the combination of different materials that gives the best results,” he said. “We’re the custodian of ancient arts, but always looking toward the future.”

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Price MarCom: PA: gs PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: AD: Clift CW: Print Prod: ___: Legal Made in ___: Proofreader A look at SonusItaly faber so far

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A Postcard from Vicenza Located in the Northern Italy town of Vicenza, Sonus faber benefits from the centuries-long musical and architectural history of this area that sits at the foot of the Dolomites in the Eastern Alps—about 60 km west of Venice and 200 km east of Milan. With a postcard view from almost every angle, beauty is all around from the olive trees and colorful buildings that pepper the landscape, to the massive promenade that winds its way up the foothills and acts as an enormous stations Left to right: of the cross, to the Italian sports cars that speed Cesare Bevilacqua, Chairman; Paolo Tezzon, Sound Engineer; through the countryside. Giovanni Menato, Sales Design is at the heart of the history of Vicenza. Manager. Famed Italian architect, Andrea Palladio was born in nearby Padova in 1508. His work includes Vicenza’s perfect and aesthetically superb. And that is what has Teatro Olimpico and Palazzo Chiericati. He is widely made them jump to the top of a very elite list of speaker considered the father of Western Architecture as his manufacturers. work gave birth to the Palladian style, which has been the major inspiration for many buildings 25 Great Years around the world, including cathedrals and the Founded by Franco Serblin in 1983, Sonus faber was a White House. passion project based on the idea that sound reproduced in the right way should move the soul. As The Company they celebrated their 25th anniversary on March 14,

With a factory and headquarters designed to visually 2008, they were able to reflect on how well they had Below: Paolo Tezzon and reflect the speakers they produce, the passion for the accomplished Mr. Serblin’s mission. “Where we are Umberto Nicolao in the listening room where they music is felt the minute you pull up to the door. Inside, now is not an accident,” commented Sales Manager test the speaker response to a variety of musical employees who have worked at the company for 10, Giovanni Menato. genres. even 20, years dutifully work away on producing Sonus faber’s famous and Internationally awarded Stradivari, Cremona, Amati and Guarneri lines as engineers and designers spend the day dreaming up the company’s future masterpieces. As one of the very first loudspeaker companies in Italy, it took awhile for the brand to catch on in its backyard. People didn’t understand why combining materials like wood and leather creates a different, better sounding speaker. It is no accident that these beautiful speakers have a huge following worldwide–from Japan to Singapore to the U.S. They were designed to be acoustically

[ “Real Maple wood. Leather. It’s the combination of different materials that gives the best results.”

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[ “Real Maple wood. Leather. It’s the combination of different materials that gives the best results.”

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In 1989, Mr. Bevilacqua joined Sonus faber. He high-end speakers in the entry level—a way to of many inside both factories that gives each speaker so was made partner in 1990 and 18 years later, as introduce their product to more and more music lovers much character and value. chairman, their success is proof he is taking the and audiophiles. “It’s a simple speaker. It’s basically a Forming the wood is only step one. “We believe in company in the right direction. “I started out of small Concertino in black leather. There are a lot of building nice cabinets. We work with the wood and the coincidence. I was working with the futbol team in audiophiles out there, but we must have a good lacquer. We use wood that comes from the violin Milan. I was planning a move to South Africa when a product in the entry level for them. We wanted market,” said Mr. Menato, “But, at the same time, friend [Franco Serblin] asked me to give him some legal something small that was very nice,” said we also have a very good relationship with the aid. At the time, he was a dentist with a passion Mr. Bevilacqua. suppliers of our drivers from Denmark and Norway.

for music. He asked for my time for an hour. Then Every single driver is not the standard driver. It is Main pic: Cristian Gallotti assembling cabinets. a day. Then a week. And here I am today,” said Made By Many Hands unique for Sonus faber.” Mr. Bevilacqua. In a factory an hour away from the company Once the wood has taken the shape of the Below: Maria Cristina Andriolo and Monica Producing speakers that are in the homes headquarters—half an hour if you’re driven by an speakers, it is brought to the bright and sunny main Gennaro wiring speakers and hand applying the of famous classical musicians, designers, and Italian in an Italian-made sports car—the true meaning factory where a cast of many work to assemble and leather trim. contemporary singers is just part of the job. He is also of handcrafted sound takes form. It is where the looking to make the same carefully chosen pieces of Maple and Walnut that come quality speakers available at from various parts of Italy and Slovenia are worked. The many other price points. They wood is painstakingly cut, smoothed by both machine recently introduced a new and by hand, pressed together, stained and then bookshelf speaker to address a transformed into the iconic lute shapes known by need they saw—not enough Sonus faber enthusiasts. It is this meticulous handiwork

“I’m so lucky to have transformed my hobby and my passion to my work,” Paolo Tezzon, Sound Engineer.

Top: Maple wood curing at the woodshop.

Above: Father and son team Stephano de Santi and Luciano de Santi cutting and sanding wood for speaker cabinets.

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“I’m so lucky to have transformed my hobby and my passion to my work,” Paolo Tezzon, Sound Engineer.

Top: Maple wood curing at the woodshop.

Above: Father and son team Stephano de Santi and Luciano de Santi cutting and sanding wood for speaker cabinets.

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refine each speaker pair into a musical instrument. Andrea Palladio. They created 25 Stradivari and 50 Left: Marco Speggiorin works on the speaker cones that will go in Assembling drivers, fine tuning, and perfecting all of Amati speakers in natural Maple with a special Vicenza the commemorative Palladio line.

the little nuances that set Sonus faber apart. It is where stone, carved in Palladio’s famous column shape, inside Below: Leandro Zanellato solders they put together the classically timeless Cremona line each of these priceless speakers. circuit boards. that reveals in every curve, that eager bend toward the Bottom: Palladio’s famous columns reflected in the Vicenza listener, and a host of other speakers that thrill in black Handcrafted at your home stone centers of the limited edition speaker cones. leather and lacquered wood. It is also where they Bringing the handcrafted quality of Sonus faber to your recently created a special edition speaker to celebrate life is like bringing home a top-quality piano or other the 500th anniversary of the birth, life and work of priceless musical instrument. The quality of the sound and the craftsmanship of each piece are noticed by everyone. If you would like to experience these exceptional items, visit your local Magnolia Audio Video for a Sonus faber demo.

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35716_26-29_GiftIdeas.qxp 9/26/08 10:46 AM Page 1

Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Price MarCom: PA: gs PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: galore AD: Clift CW: Print Prod: for the person who has everything ___: Legal ___: Proofreader

It can be frustrating. You’re out and about looking for the perfect gift for that certain [a] GARMIN NÜVI® GPS [NUVI880] someone’s birthday, or laboring over what to get So-And-So for their wedding Get on-demand travel info from MSN® Direct with this widescreen anniversary. But you come to realize in quick fashion that they already have navigator, featuring speech everything. Okay, what now? recognition for the utmost safety, along with preloaded maps, No matter what the occasion and scope, or whomever you’re trying to buy for, hands-free calling and real-time info. [b] ALITY 8" LCD DIGITAL rest assured, Magnolia has that once elusive perfect gift in store. We carefully select the most PHOTO FRAME [ALWIPI8] Relive your favorite digitally sought-after brands in a broad range of categories—from high-end home theater and hi-fi [a] captured moments with this Wi-Fi-capable digital photo to the household names you trust. And all priced to fit any budget. The search is over the very moment frame. Features Photo Messenger, you step onto a Magnolia showroom floor. which allows you to send and receive photos anywhere in the world via the Internet. [c] SONY 9" DIGITAL PHOTO FRAME [DPFV900] Display your best memories on this digital photo frame’s high-contrast 9" color LCD screen. Includes a supplied remote control and wireless Bluetooth® capability. [d] SONY 8" PORTABLE DVD PLAYER [DVPFX820] Feel free to take the show on [b] the road. Built for ruggedness and longevity (and for CDs and MP3s, too), it features a 6-hour battery life to ensure your movies outlast even the longest of trips.

[c] MCINTOSH MS750 MUSIC SERVER Not only is it built like the proverbial Mack (or should it be Mc?) Truck, it’s built like a thing of beauty. As the centerpiece of your entire digital music collection, the McIntosh MS750 sports 750GB of hard drive space, which enables you to store the content of about TOMTOM XL 330S GPS 2,700 CDs in full-resolution FLAC format (or about 120,000 songs). Plus, cataloging and sorting It’s part of the XL series, but it’s so small you can fit it in your pocket. Switch it on and it’s ready through your digital library has never been easier thanks to its intuitive on-screen menus (monitor to go. It features Text-to-Speech technology—just enter an address on the 4.3" touch screen required). This is quite possibly the simplest means of adding digital storage to an existing hi-fi or and start driving. TomTom guides you with turn-by-turn spoken instructions, including street

whole-home integrated system. What’s more, it’s a McIntosh. Not on display in all stores. and destination names. It’s like having your own travel assistant everywhere you go.

[d]

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Price MarCom: PA: gs PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: galore AD: Clift CW: Print Prod: for the person who has everything ___: Legal ___: Proofreader

whole-home integrated system. What’s more, it’s a McIntosh. Not on display in all stores. and destination names. It’s like having your own travel assistant everywhere you go.

[d]

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[j] SANUS 50" FLAT-PANEL [e] SONY OLED HDTV [OLED] ARTICULATING WALL Welcome to the future of MOUNT [VMAA26] television—today! Sony’s Let no detail be sacrificed while 11" (measured diagonally) OLED watching your flat-panel TV. The (Organic Light Emitting full-motion feature allows the Diode) TV breaks the mold when mount to tilt, swivel, pan and it comes to HDTV style and extend with fluid motion. Holds a technology. It’s the world’s [j] flat-panel TV up to 130 lbs. first 3mm thin panel. [k] LOGITECH SQUEEZEBOX [f] SALAMANDER TALIA DUET [SQBOXDUET] RECLINING TV SOFA [TALIA] Listen to your favorite music Generous cushioning and [e] in any room throughout your graceful curves invite you to home wirelessly. Browse and play recline back; hidden footrests songs from your personal help deliver lavish comfort. collection, online music services Its modular design lets you and Internet radio with advanced create a loveseat, or link chairs 802.11g wireless technology. in rows for theater-style seating. [l] LOGITECH SQUEEZEBOX [g] SALAMANDER ALEX BOOM [SQBOXBOOM] RECLINING TV CHAIR [ALEX] Music for all. This wireless The ultimate in home theater network music player combines seating comfort. Great as a squeezebox functionality with an stand-alone chair or in wedge- integrated amplifier and speakers shaped rows using the end to deliver songs from your entire modules with chair connectors. digital music library to any room Or create loveseats by combining in your home. left and right end chairs.

[k] [f]

DENON NOISE-CANCELING HEADPHONES [AHNC732] Drop the noise. Keep the sound. These SONOS WIRELESS MULTI-ROOM MUSIC SYSTEM [BU150] Continuing to refine its excellence in comfortable, lightweight noise-canceling headphones combine legendary Denon sound quality, multi-room digital audio, the new Sonos Multi-Room Music System gives you twice the wireless delivering exceptional performance while virtually eliminating unwanted external noise. And if the range at nearly half the size as before, letting you play all the music you want, in any room— batteries die, they can still be utilized as high-performance headphones. anytime. Plus, every ZonePlayer comes with Desktop Controller software so you can easily control all aspects of your music from any desktop or laptop. DENON AUDIOPHILE STEREO AM/FM TUNER/AMPLIFIER & CD/SACD PLAYER [DRACX3 & DCDCX3] Power, performance, good looks and great features—all combined to bring you a high-end remote- [g] VUDU STREAMING MOVIE PLAYER [VUDUBX100] Meet your TV’s new best friend. Whether you controlled, integrated amplifier capable of driving a wide range of loudspeakers with 75 watts per channel rent or buy, enjoy instant access to thousands of movies, HD films and TV shows on any television

into 8 ohms. It features separate power supplies for each critical stage, and is built with a generous [l] using a broadband Internet connection. Plus, the selection is continually updated, so you’ll offering of features. And as the digital source of your system, this Denon player is sized and styled to always have access to new movies and TV shows. Easy to use. Never boring. Always on. perfectly match the DRACX3 amplifier. This is a true audiophile-grade CD player, capable of retrieving all

the detail and ambiance from your CDs for the highest level of musical enjoyment. Not on display in all stores.

[h] SUNBRIGHT 32" ALL-WEATHER OUTDOOR LCD HDTV [SB3220HD] Measured diagonally. Now you can grill or just relax while enjoying the big game or your favorite HD shows and movies in your backyard kitchen [h] or patio. The all-weather aluminum enclosure protects it from whatever Mother Nature throws at it—even rain! [i] PRO-JECT TURNTABLE [DEBUTIIIUSBBLA] & USB PHONO PRE-AMP [PHONOBOXIIUSB] Live the vinyl revival in the digital age. The Debut III turntable is the perfect introduction to the clean, warm sound of vinly playback. Already enjoying pure vinyl sound? Add the PHONOBOX II MM/MC preamplifier with Analog-to-Digital Converter and USB Output to any turntable for an audiophile-grade [i] digital transfer of your record collection to CDs or MP3 files.

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[k] [f]

the detail and ambiance from your CDs for the highest level of musical enjoyment. Not on display in all stores.

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Virgin MarCom: Sophisticated, elegant and PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 totally rockin’ CD: ACD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader

nspiration can come from anywhere, at anytime. For some, it arrives in the form of a dream. For others, in the form of a melody. For Tom and Pam Adams, however, inspiration was a twisted tangle of 20 squirmy, giggly teens crammed into one room for movie night. “Last year for my daughter’s sixteenth birthday, she asked if she could have a few friends over and we said sure," explains Pam, "so she invited twenty 16-year-old boys and girls and they all sat around in the family room, which is where we have the big screen. They found places to sit and lay, ibut they were sprawled across each other; they “We’re in there a ton,” says Ben Adams, 13, while playing the were just everywhere. At that point we said that we drum kit for the game Rock Band with his friend Zack Landick. needed to do something else.”

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Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Virgin MarCom: Sophisticated, elegant and PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 totally rockin’ CD: ACD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader

230 | Bringing inspiration to your space™ callCall 1.877.643.9682 1.877.978.7243 for for a a FREE FREE in-home in-home consultation consultation 313 35716_30-35_Adams.qxp 9/26/08 1:28 PM Page 4

PRINT SCALE: 88% Pub: Colors: 4 From movies to game play, LIVE: 14.25x9.875 JVC’s DLA-HD1 projector, TRIM: 16.75x10.875 featuring 15,000:1 contrast BLEED: 17x11.125 ratio, takes high definition TRAFFIC: Virgin MarCom: to the extreme. PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader

Above: Lutron QED shades open automatically in the morning and close in the evening via a Control4 home automation system.

“We just watched our first movie in there. Together,” Pam says, “And it was just the coolest thing.”

That “something else” was to turn a little-used Making the big decisions The project wasn’t, however, without challenges. bonus room into a state-of-the-art media room where “Tom came in and told me that they wanted to do a First and foremost: a sloped ceiling that wasn’t really the kids could spend time with their friends and the theater system,” remembers Magnolia System conducive to a high-end theater room. According to family could spend time together. “You want the kids to Designer Ryan Welch. “What was really cool about it Ryan, “We actually went in before we had even agreed come to your house to hang out,” Pam says. “And, we was they said, ‘Put in what you would put in.’ I designed on any sort of system to try and figure out how to make wanted a place where we could come together and it around what I’d put into my own room and it came the room work.” But figure it out they did. By working spend some time as a family.” out fantastic.” hand in hand with the Adams’ contractor, they were

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Above: Lutron QED shades open automatically in the morning and close in the evening via a Control4 home automation system.

“We just watched our first movie in there. Together,” Pam says, “And it was just the coolest thing.”

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PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Virgin MarCom: PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader

AVRAK’s AT-72 Rotating Rack houses Working hand in hand with the contractor all the components, including a allowed Magnolia to integrate the 400-DVD changer, Denon surround components into the bar at the back of sound receiver, and Niveus Rainer PC the room (above) and the speakers within with over 1 terabyte of DVR storage. custom-made cabinetry (below).

able to seamlessly integrate the technology into the “When we have friends over, we’re in here a ton,” room. A JVC DLA-HD1 projector provides a bright, says 13-year-old Ben. vivid picture on a 110" Screen Innovations screen that From watching movies to playing Rock Band until The Magnolia team for has been recessed into the front wall. Vienna Acoustics all hours of the morning, the Adams’ new space has the Adams residence speakers—painstakingly handcrafted for optimal become not only the place to be, but the place to Ryan Welch – System Designer sound—are concealed within custom-made cabinet experience. And for the family? They have nothing but Adrian Valliere – Installer Jeremy Fitch – Project Manager doors. Components like a Sony 400-DVD changer, positive things to say about both the room and the Xbox 360 Elite and Panamax line conditioners (for Magnolia Team (Jeremy Fitch, Project Manager; Adrian advanced power protection) are all housed within the Valliere, Installer; Matt Shoemaker, Programmer; and bar in the back of the room. Finally, a Control4 Home Ryan Welch, System Designer), who they say went Automation System Controller controls the whole above and beyond to create the room of their dreams. room—including Lutron electronic window shades set “We just watched our first movie in there. Together,” “What is impressive here is not the equipment, it’s the room. The room just looks fantastic.” to open and close automatically at various times of the Pam says. “And it was just the coolest thing.” Truly a [ day. The result? A room that’s not only sophisticated case of inspiration becoming reality. and stylish, but also comfortable and fun.

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35716_36-37_RemoteContr.qxp 9/29/08 10:15 AM Page 2

Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Virgin MarCom: PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: Sometimes it seems as if it’s easier to pick out your new system, than it is to actually work the AD: Clift/Reade CW: thing. With all the new and cool technologies–like Blu-ray, TiVo, digitally stored music, and all the Print Prod: ___: Legal latest gaming systems—it seems like nothing works together as easily as it used to. I mean, all [a] CONTROL4 ___: Proofreader [a] Your solution to home automation starts with this we really want to do is watch a movie, high-definition controller. The dual-core processor why does it have to be so darn hard? and an increase in processing speed are what separate this controller from others. And it’s easily integrated into any home. [b] MX880 he answer may not be one that we like to hear, but it’s only the buttons that your individual system requires. This IR/RF remote control features a bright 2" color LCD screen that is automatically populated with colorful a reality. As consumers, we have demanded more Want to watch a movie? Press the movie icon and backgrounds and icons. Easily navigates through walls [b] with a frequency range of up to 100 ft. features, better performance, and increased integration watch your system come to life; the lights dimming, [c] MX450 Revolutionary Macro Editing allows you to program out of our home audio and video systems than ever television changing inputs, receiver jumping to life, and directly on the remote control without a PC. It comes with a 32MB flash memory and can control up to before. With so much high-quality content available the Blu-ray player spinning away. Everything works 18 devices. these days, it only makes sense to take advantage of it together as if guided by a Maestro in the finest [d] HARMONYONE It replaces up to 15 remotes and features a full-color as completely as possible. And while most of us Viennese Concert Hall. Tucking you away, loading you touch screen and intuitive button layout that gives you easy, one-touch access to any entertainment activity, understand the value in high-performance electronics into your seats, and launching you into a world of [c] like watching TV or a DVD, listening to music, and more. t [e] TSU9600 and great-sounding speaker solutions, sometimes we suspended disbelief. This wireless multimedia controller is more than forget that there is an elegant, single point of contact to In the modern age of an industry focused capable of handling nearly every infrared device available, and it comes with all the necessary make our lives easier. And our entertainment that much around technology, the quality of your controlled hardware to perform the task. A generous 3.7" VGA touch screen display offers a 160º viewing angle, more accessible. entertainment depends on the choice of controller, and making it easy to navigate. We’ve all heard of the ‘Universal Learning Remote’, the person who programs it. Magnolia can provide a [d] the clunky thing with most of the buttons we need, complete end-to-end solution, with a wide array of some that we don’t—and always seems to be missing control options from traditional controllers with hard [e] a key button. All you have to do to make it work is point buttons, to the highest technology touch panels and your existing remote controls at the new one, hold four full-service custom programming. No two home buttons at the same time, press another, stand on one theater systems are ever alike, why can’t your leg, rub your belly with one hand, pat your head with controller be just as unique as you are? the other, and wish upon a shooting star. And Noah Gregg magically, you have seven remote controls in one. No Magnolia System Designer sweat, right? Well, except when it comes time to remember that the Wii you got the kids for the holidays is programmed in the VCR tab. Enter the custom-programmed remote control by Magnolia Audio Video. These high-tech integration pieces act like air traffic control officers in the bustling airport that is your home theater system. A new controller will eliminate all of the clutter and confusion on the coffee table that is your current remote control setup; replacing the mountain of plastic and myriad buttons with a single, sleek touch screen loaded with

36 | Bringing inspiration to your space™ magnoliaav.com 37

35716_36-37_RemoteContr.qxp 9/29/08 10:15 AM Page 2

Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE PRINT SCALE: 88% Pub: Colors: 4 LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 TRAFFIC: Virgin MarCom: PA: Schaffer, Gregory PREV PA: GregorySchaffer-MBP-2.4 CD: ACD: Sometimes it seems as if it’s easier to pick out your new system, than it is to actually work the AD: Clift/Reade CW: thing. With all the new and cool technologies–like Blu-ray, TiVo, digitally stored music, and all the Print Prod: ___: Legal latest gaming systems—it seems like nothing works together as easily as it used to. I mean, all [a] CONTROL4 ___: Proofreader [a] Your solution to home automation starts with this we really want to do is watch a movie, high-definition controller. The dual-core processor why does it have to be so darn hard? and an increase in processing speed are what separate this controller from others. And it’s easily integrated into any home. [b] MX880 he answer may not be one that we like to hear, but it’s only the buttons that your individual system requires. This IR/RF remote control features a bright 2" color LCD screen that is automatically populated with colorful a reality. As consumers, we have demanded more Want to watch a movie? Press the movie icon and backgrounds and icons. Easily navigates through walls [b] with a frequency range of up to 100 ft. features, better performance, and increased integration watch your system come to life; the lights dimming, [c] MX450 Revolutionary Macro Editing allows you to program out of our home audio and video systems than ever television changing inputs, receiver jumping to life, and directly on the remote control without a PC. It comes with a 32MB flash memory and can control up to before. With so much high-quality content available the Blu-ray player spinning away. Everything works 18 devices. these days, it only makes sense to take advantage of it together as if guided by a Maestro in the finest [d] HARMONYONE It replaces up to 15 remotes and features a full-color as completely as possible. And while most of us Viennese Concert Hall. Tucking you away, loading you touch screen and intuitive button layout that gives you easy, one-touch access to any entertainment activity, understand the value in high-performance electronics into your seats, and launching you into a world of [c] like watching TV or a DVD, listening to music, and more. t [e] TSU9600 and great-sounding speaker solutions, sometimes we suspended disbelief. This wireless multimedia controller is more than forget that there is an elegant, single point of contact to In the modern age of an industry focused capable of handling nearly every infrared device available, and it comes with all the necessary make our lives easier. And our entertainment that much around technology, the quality of your controlled hardware to perform the task. A generous 3.7" VGA touch screen display offers a 160º viewing angle, more accessible. entertainment depends on the choice of controller, and making it easy to navigate. We’ve all heard of the ‘Universal Learning Remote’, the person who programs it. Magnolia can provide a [d] the clunky thing with most of the buttons we need, complete end-to-end solution, with a wide array of some that we don’t—and always seems to be missing control options from traditional controllers with hard [e] a key button. All you have to do to make it work is point buttons, to the highest technology touch panels and your existing remote controls at the new one, hold four full-service custom programming. No two home buttons at the same time, press another, stand on one theater systems are ever alike, why can’t your leg, rub your belly with one hand, pat your head with controller be just as unique as you are? the other, and wish upon a shooting star. And Noah Gregg magically, you have seven remote controls in one. No Magnolia System Designer sweat, right? Well, except when it comes time to remember that the Wii you got the kids for the holidays is programmed in the VCR tab. Enter the custom-programmed remote control by Magnolia Audio Video. These high-tech integration pieces act like air traffic control officers in the bustling airport that is your home theater system. A new controller will eliminate all of the clutter and confusion on the coffee table that is your current remote control setup; replacing the mountain of plastic and myriad buttons with a single, sleek touch screen loaded with

36 | Bringing inspiration to your space™ magnoliaav.com 37

35716_38-39_Microsoft Exte.qxp 9/26/08 2:26 PM Page 2

our two favorite entertainment worlds merge with one Imagine, you can even pause a show in the living room simple addition—an Extender for Windows® Media Center. and resume it in the bedroom. Never again will you have to huddle family and friends Some examples of existing extenders are the around a computer monitor to share family slideshows. No Linksys DMA2100 and DMA2200. The Linksys DMA2100 longer are MP3 files relegated to computer speakers and will allow you to stream HDTV content, your music portable personal devices. Media Center Extenders allow you library or even family photos to additional locations. This to experience content stored on a Windows® Vista-based unit outputs state-of-the-art 1080p upscaling technology Media Center PC running either version of Windows Vista while remaining completely wireless. The result is yHome Premium or Ultimate, played through a single, HD-quality viewing from non-HD sources. You can also simplified medium—your TV and home audio system. opt for the DMA2200, which delivers the same features Entertainment media, such as personal photos, as the DMA2100, but incorporates an integrated DVD movies and music libraries, are put into an easy on- player. There is also the recently announced Samsung screen interface. So when you want to find a particular MediaLive Extender, which mounts to the back of their movie or album, you can simply browse the cover art on new 2008 display models to avoid clutter. Of course, few your TV and make a selection. You can even search for people realize the most common Media Center Extender your favorite Internet radio station or download the is the Xbox 360. latest movie releases from a variety of video stations. By using a wired or wireless network, an Extender Today, many PCs can also be equipped with for Windows Media Center can receive the media that multiple cable or over-the-air TV tuners, which enable has been placed on your PC with a very simple you to access live and recorded TV through any TV connection. This means no clutter of running wires or connected to a Media Center Extender throughout your making unsightly holes in the walls of your home. And home. You can even use this setup to record, pause, fast with digital libraries increasing immensely in size, the forward or rewind live TV—just like a DVR. Best of all, Windows Media Center and Media Center Extender since content is stored on your PC’s hard drive, you often provide a solution to keeping all of your media in a have more storage space than today’s typical DVRs. single location. This makes it quick and easy to find the Windows Media Center also allows you to take audio or video file you want and access it virtually media existing on your PC and share it in up to five anywhere in your home. additional locations where a Media Center Extender is To learn more about Extenders for Windows attached to a TV. This means that your favorite recorded Media Center, or to have one networked in your home, content can be viewed not only in a dedicated TV room stop by Magnolia Audio Video and connect with a or office, but also in the master bedroom or kitchen. System Designer.

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35716_38-39_Microsoft Exte.qxp 9/26/08 2:26 PM Page 2

38 | Bringing inspiration to your space™ call 1.877.643.9682 for a FREE in-home consultation 39 35716_40-43_Gaming_Mitsu.qxp 9/26/08 2:23 PM Page 2

How Pole Position got left in the dust.

My, we’ve come a long way from Atari and Intellivision, haven’t we? However, when these systems hit the shelves circa 1983, they were no less desired than the Xbox 360 or PlayStation 3 of 2008. Some things never change. Desire, that is. For Magnolia Buyer Greg Nelson, nostalgia about such matters is best kept in the archives of the mind.This is the future of gaming we’re talking about—far removed from a faux wood-paneled console and a couple of joysticks. Enter Forza Motorsport™ 2.

Feel the need for speed? a Samsung 19" LCD display for the rearview mirror, a pair “When we built the display at our Southcenter location, of Definitive Technology floorstanding speakers, a we wanted to show off what high-end audio and video Pioneer Elite Receiver and 4 Xbox 360s with racing chair, gear can bring the customer for the ultimate gaming pedals and wheels. The highly acclaimed racing experience,” says Greg. “It was a gloves off, no simulator game Forza Motorsport 2 was specifically compromise attempt to demonstrate the full possibilities chosen, since it allows one to chain all four gaming of what gaming is capable of. We have all the things to consoles and HDTVs together for a panoramic view of make something this elaborate possible—even if you the action. Also, it’s not just for serious gamers. Any don’t have $15,000—and we have the know-how.” customer can just sit down and enjoy the experience. This astonishing setup consists of side-by-side… The result? As Greg enthusiastically describes it, by-side Samsung 50" plasmas to mimic a racecar cockpit, “You really feel like you’re sitting in the car. It’s at the

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How Pole Position got left in the dust.

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The hardware lowdown on the Southcenter gaming setup: 3 Samsung 50" Plasma HDTVs (PN50A550S) Samsung 19" LCD TV (LN19A450) Pioneer Elite Home Theater Receiver (VFX92TXH) Definitive Technology Floorstanding Speakers (BP7004) 4 Xbox 360s

right height, and the speakers create But that’s not all. As Greg explains, “You also need an atmosphere that draws you in and a TV that has the right feature set. The best LCDs offer immerses you in what’s happening around 120Hz, high contrast ratios and fast millisecond refresh you on the track and in the car; the deep bass rates. Gaming mode features are also something very roar of the engine…it’s truly remarkable.” He important to consider.” also adds, “It’s basically the same as what people When it came to selecting the right HDTVs for the go to movies for; it’s that suspension of disbelief, and in Forza Motorsport 2 gaming display, plasmas were this situation, it tricks your mind into thinking you’re unanimously chosen, simply for their ability to effortlessly actually in the car racing. Customers are instantly drawn portray fast motion with minimal blur. And with today’s to it. Nearly 100 percent of them want to play—people plasmas, image retention and burn-in are virtually from six to sixty give it a go.” nonissues, given their built-in prevention methods.

Whoa, there. Let’s slow it down a bit. Let’s get back on track, shall we? Now that we’ve been given a glimpse of the emotion What’s most important is that any Magnolia customer true high-definition gaming can emit, let’s try to tackle who’s looking for their own ultimate gaming experience the left-brained side of the experiential equation: LCD can find it when speaking to a System Designer. vs. Plasma? There. It’s been asked. “Gaming is really for everyone. We know what The general rule of thumb is that if a display our customers want and we want to help make it even performs strongly with sports, it will perform equally better,” says a sincere Greg Nelson. “Anyone can sell a strong for gaming. It’s all about a TV possessing the gaming console, a controller and a TV, but we’re ability to portray fast motion. However, in gaming it passionate about selling the entire experience. That’s may be more important, since fast motion takes on a what’s unique about Magnolia. We literally take whole new definition by comparison—for instance, gaming to the level the designers and engineers of when you constantly have cars whizzing by you at these components and games intended them to be.” 150 mph or bullets raining down on you with mortar explosions all around.

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35716_46-47_ExtendYour.iPod.qxp 9/26/08 2:56 PM Page 2

Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE as c, and it also h PRINT SCALE: 88% ce musi ur iPod, xperien from yo Pub: music, e ll sound want isten to act with rich, fu . If you Colors: 4 ay we l we inter nleashes d system ed the w ed how t only u de soun LIVE: 14.25x9.875 s chang redefin sic odel no r a bedsi seen. In n—it ha yer and ur mu oston m ideal fo g we’ve TRIM: 16.75x10.875 volutio usic pla t from o The B aking it amazin iPod re table m expec larm, m e more er BLEED: 17x11.125 he the por hat we are io and a one of th for mast . It took fined w hen we ilt-in rad stem is alarm ( TRAFFIC: Virgin e music as rede t just w a bu enon sy nd dual organiz nd it h ere. No s, the D r, radio a tion MarCom: es us. A everywh e has e feature D playe subscrip at mov sic mix perienc few mor it has a C apsody PA: Schaffer, Gregory ound th atile mu iPod ex a d dock, and Rh the s at vers ersonal ilt-in iPo sic files PREV PA: GregorySchaffer-MBP-2.4 want th . The p m with to its bu dio, mu day, we he lawn ing roo ddition rnet ra CD: ices. To owing t the liv a eam Inte on. cho t, or m ening in can str onnecti ACD: king ou u’re list e. , plus it a Wi-Fi c ne, wor hen yo ur hom suites) er over AD: Clift/Reade n a pla ange—w om in yo comput o ning ch m to ro rse e from a CW: cial liste rom roo . Of cou ic servic m ded so rifting f the iPod mus t syste Print Prod: deman arty or d ation is inmen rimary s at a p nsform ng a enterta your p ___: Legal ing tune ning tra rporati home ated into ily, play cial liste it—inco o your it integr ___: Proofreader fam f this so ned for aylists t getting r custom e heart o his, plan g your your pl sound is play you Boston iPod Speaker System and Clock ly, at th ed for t ncludin aunch ur iPod you to Fitting prepar evices, i L aring yo s allow Radio (HDUOIBLA). iPod sold separately. le were ected d d ep in sh g station s at App ith conn ers an xt big st r dockin novator hared w ogramm The ne Receive the in an be s pple pr system. e that c t by A an ainment interfac ethough ience to e entert igation The for e exper hom nav ystem. adphon ment s litary he ntertain m the so home e iPod fro e. hed the our hom as launc oot of y gners h square f desi o every ilters int ce that f experien r e iPod u inging th t tem—br d sys nd soun n that o 1 surrou r functio reo or 5. retrieve nnel ste a sound d y r two-cha ped with lness an h you equip a ful s throug re even d brings sic mixe ceivers a Pod—an , mu Many re n your i n ASD3W g room. saved o e Deno d ur livin that are right is th to yo gs n at stage rmat son ck show sic from our ear d file fo .The do eam mu nrts in y nes. mpresse pression u to str o o still sta headpho es the c n the com allows y erience f Shure tak ten lost i er—and eod exp a pair o music of n receiv iP r r e o azing conside e in-ea ack to th tible Den . t An am rmance s, thes voice b compa t system o t a -go perf playlis od with rtainmen st on-the h your . So s your iP me ente x r the be nal wit ut noise ich dock your ho Fo perso ocking o wh t radio to getting while bl r Interne e you’re snug fit nterrupt mputer o y When iver a on’t i our co ZR-6 b LA) del nd you w y ike the (SE110B rld arou stems l phones the wo ple. Sy on head r flying, ce is sim ntegrati owing o he choi y iPod i ou’re m e iPod where, t -and-pla hether y le-hom d every ers plug your Denon Table Radio (S52) and Denon iPod Dock w pe. Who their iPo stem off ughout cal esca o want iles sy t up thro (ASD3W) both with wireless networking n musi ose wh ter.The N ones se your ow l, for th dio cen ferent z d with capabilities. iPod sold separately. Stil ome au six dif combine whole-h to up to can be fice n you as your playlists e ZR-6 ist m or of vices tha iles act ur iPod ntrol, th d playl bedroo more de N ering yo and co bum an in the ere are s of deliv vigation rtist, al x it up now th playlist capable lified na select a Mi know by sh your and is to simp and od, you to unlea comes to view ghout wn an iP g server s, when it w you u throu If you o able son d system e. And that allo ollow yo this port ct soun hom ypads lists to f llowing o compa nted ke od play ount—a docks t iPod all-mou t your iP can c speaker Boston rious w od. Wan basic are the va ocked iP om. From avorites your d o the ro of our f (S52). ion from int ces. Two le Radio nformat go. of choi Pod Tab i way to and e plenty Denon i is is the atures there ar nd the ome?Th ions, fe IBLA) a your h innovat k (HDUO . New ker Doc e iPod ices will Spea t for th ain. Dev is nex g is cert w what one thin ew kno rate. Yet your F izzying her into d at a d ities furt are adde capabil ionality e iPod’s r home. funct pread th e in you rt and s em to lif o suppo bring th ntinue t eady to co will be r agnolia . And M lifestyle

Shure In-Ear Niles ZR-6 Whole-Home 6-Zone Distributed Audio Headphones (SE110BLA) System. Shown with three different keypad options.

46 | Bringing inspiration to your space™ call 1.877.643.9682 for a FREE in-home consultation 47

35716_46-47_ExtendYour.iPod.qxp 9/26/08 2:56 PM Page 2

Shure In-Ear Niles ZR-6 Whole-Home 6-Zone Distributed Audio Headphones (SE110BLA) System. Shown with three different keypad options.

46 | Bringing inspiration to your space™ call 1.877.643.9682 for a FREE in-home consultation 47

35716_48-IBC_BluRay_PacSales.qxp 9/22/08 10:52 AM Page 2

Production Studio BEST BUY ADVERTISING KEYLINEFINALFINAL demoit:blu-ray APPROVALRELEASEKEYLINE By now the very idea of the Blu-ray experience conjures up the usual one-off adjectives like PRINT SCALE: 88% Pub: “stunning” or “lifelike”. But the experience isn’t complete until you’ve heard the latest audio Colors: 4 formats Blu-ray has to offer. LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 To help further illustrate the overwhelming benefits Blu-ray anticipate that the audio quality on Blu-ray discs is going to be TRAFFIC: Price audio offers, Magnolia System Designer Mitch McBride sits MarCom: this good, as found on Live at Radio City? PA: gs down to elaborate on which Blu-ray disc he consistently Mitch McBride: No, not at all. Rarely ever are there any PREV PA: GregorySchaffer-MBP-2.4 CD: demos in store to really leave his customers awestruck. expectations from the customer audio-wise. In the case of ACD: AD: Clift Dave Matthews and Tim Reynolds: Live at Radio City Live at Radio City, I’ll sometimes have the customer sit, and I’ll CW: This Blu-ray Concert DVD unequivocally spotlights the duo’s put in the disc using one of the older Dolby surround formats Print Prod: ___: Legal showmanship, plus a 26-song tracklist of the most and it’s like, ‘Oooh, this is nice.’ But once I cue up the TrueHD, ___: Proofreader engrossing acoustic riffs you’re likely to hear anywhere. especially with track seventeen’s Crash Into Me, it’s like, A must own for fans of Matthews, or just fans of music. ‘whoa’; they become instantly engaged every time. It’s a very M Magazine: What is it about the audio in Live at Radio articulate-sounding Blu-ray disc. City that you find particularly compelling? M Magazine: Do you think the perception of Blu-ray’s superior Mitch McBride: I love demoing this Blu-ray title to sound quality is at all affected by an equal measure of what customers. It really has it all. It’s mixed with the customer is seeing? uncompressed audio in a couple of formats, Mitch McBride: It’s the whole package pure and simple. They namely Dolby TrueHD. The look on every both complement each other—that’s the experience. customer’s face when I demo the Dolby lossless Obviously, Blu-ray movies offer more vibrancy and color TrueHD says it all. They just sit there transfixed. accuracy, and blacks are so rich and dimensional with details There’s a sense of realism on each song and in the in shadows and dark scenes. This disc is no exception. It has audience; it feels as if sounds just hang there, rather such depth all around, as if you’re there. It’s quite an elaborate than coming from any speakers. There’s this high-definition filmed concert. There’s just so much more expansive wall of sound coming from the front, just production value with Blu-ray concert events like this one. as it would be if you were at the show yourself. It’s That being said, without the high-quality sound a format like just incredible. TrueHD affords, it’s really just a nice picture. M Magazine: Does every Blu-ray movie or concert have the M Magazine: Is it your feeling that the audio on Blu-ray is as Dolby TrueHD format? important as the picture quality? Mitch McBride: No. Most contain at least one of the three Mitch McBride: Absolutely, if not more so. I’d say over half of uncompressed audio formats. Those looking for a certain type, the experience can be attributed to the quality of the audio either the dts-HD Master Audio, TrueHD or PCM, can find soundtrack. Without it, you just can’t be drawn in or which ones are available for that title on back of experience the emotion of the movie, no matter how real the the package. picture looks. As this Blu-ray disc has it all, I’d say it’s a M Magazine: Do customers typically standard among filmed concerts and a must own.

Represents Restricted Rating 48 | Bringing inspiration to your space™

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n GAMING SERIOUSLY t e How P ole Position got left in the dust.