Transition begins at the FCC: Johnson resigns, Burch says he's on way out, Quello hearings scheduled e BroadcastingThe newsweekly of broadcasting and allied arts Dec10Our 43d Year 1973

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WAKR Akron

WAEZ WAKR -TV Stereo Akron Akron

WTUE WONE Stereo Dayton Dayton

KBOX KLZ KLZ -FM Stereo'" Stereo Dallas Denver Denver

Ici-e&clay4- Om ?Loup C9n.e, Represented Nationally by McGavren -Guild Time for age.

With so much emphasis on youth in today's programming, the Fetzer television station in Lincoln decided to consult the Nebraska Commission on Aging about a weekly pro- gram for their listeners over 65. The resulting programs had special interest news events and guest speakers on such topics as Social Security, travel, housing and post- retirement education. The executive director of the Commission was quoted as saying it was: "... to my knowledge, the first undertaking of this type of program by a commercial outlet." Another example of Fetzer total community involvement.

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WKZO WKZO -TV KOLN-TV KGIN -TV WWTV Kalamazoo Kalamazoo Lincoln Grand Island Cadillac WWUP -TV WJFM WWTV -FM WWAM KMEG -TV Souls Ste. Marie Grand Rapids Cadillac Cadillac Sioux City The world of Liberace is a "The World of Liberace" premiered in the highly competitive Los very special world indeed. Angeles market on KNBC-TV on Glitter and glamour; spar - October 17, 1973. Scheduled in kle and shine. And, like primetime opposite regular net- a multifaceted diamond, work programming, the musical - entertainment special captured the rare qualities that 26% share of the audience with make him one of the an 18.2 rating. world's greatest perform- Pre -sold to: ers, come shining through NBC Owned-TV Stations in this very special special. McGraw -Hill -TV Stations WTVJTV, Miami Now, available for the WSB-TV, Atlanta WITI -TV Milwaukee first time, a one -hour WFTV Orlando behind- the -scenes look WBAL-TV Baltimore at this year's "Entertainer WHTN -TV Charleston /Huntington Year." WTLV-TV Jacksonville of the WBNS -TV Columbus WJBF-TV Augusta WBAY-TV Green Bay Pre -sold Overseas in:

Great Britain (B B C ) Canada (C B C ) Australia Norway Denmark Germany Sweden Belgium Holland "...Not only worthwhile as enter- tainment but surprisingly enlight- ening... hour incisive and infor- mative, catches the essence of a major showbiz figure -not an easy task:'Daily Variety Watch for other "WORLD OF..." specials in the near future. WORLDVISION ENTERPRISES INC The World's Leading Distribdtor for Independent Television Producers 660 Madison Avenue. New York. N.Y. 10021 (212) 832 -3838

New York, Los Angeles. San Francisco, Chicago. Atlanta, London, Paris, Tokyo. Sydney, Toronto. Caracas. Sao Paulo. Munich, Rome

Source: Los Angeles Neilsen Overnights August 1, 1973

APB RATING SUMMARY -- SRP CLIENTS

April/May 1973

There are seven (7) SRP client FM stations that are NUMBER ONE in their markets. They lead all other AM or FM radio stations -- Persons 12 +, 6 a.m. - Mid., M-S, Total Area Av. ; hour or Metro Share.

All five SRP client stations that were NUMBER ONE in the 1972 April/May ARB's repeated their first overall ranking and two additional client stations achieved NUMBER ONE status. The seven NUMBER ONE stations are:

WEAT -FM, West Palm Beach has held number 1 for four consecutive years. NEAT -FM's 21.3 share is the highest FM share in the country -- an honor held by the station for the last three years. The next closest share in West Palm Beach is WEAT(AM) with a 10.1. WEAT -FM is also 1st in every time period as well as weekly cume.

WOOD -FM, Grand Rapids continues its number 1 position in Total Area Av. 4 hour and cuore for the 4th consecutive year with demographics that are almost a carbon copy of last year's April/May ARB; i.e. 1st in 18 - 34 and 18 - 49 warren, 10 a.m. - 3 p.m., M-F; and 2nd in Men 18 - 49, 6 a.m. - 10 a.m. and 3 p.m. - 7 p.m., M-F, Total Area Av. 4 hour.

WLYF, Miami holds number 1 position in the Miami -Ft. Lauderdale Metro with a 9.1 share. WLYF has been number 1 in the Miami - Ft. Lauderdale area 3 of the last 4 ARB's having been edged by Dolphins football on an AM station in the Oct./Nov. 1972 ARB.

KREM, Phoenix and WDBO -FM, Orlando continue their number 1 overall positions in the Total Area Av. ; hour 1st achieved in the 1972 April/May ARB.

New to the growing list of number 1 FM stations is NKBN-FM, Youngstown, which edged out the top AM station 14.7 to 14.5.

Canpleting the list is WWSH -- 4th overall in Philadelphia and number 1 in Trenton with a 16.0 share...next closest a Trenton station with a 9.8 share.

16 SRP client stations are 2nd or 3rd in their markets. Following is a more detailed analysis with example demographic results:

(Cont'd)

Stereo Radio Productions Ltd 36 East 61st Street New York NY 10021 212 -980 -3888 BroadcastingVol. iiDec10 85 No. 24

Home -town girl. Reports from CBS News indicate major Closed Circuit" change in status for morning anchorwoman, Sally Quinn. She will spend next two weeks originating stories and live No kidding. FCC is in dead earnest about inquiry and rule - interviews from Washington - experiment that could lead making aimed at divorcing television networks from produc- to permanent base there. She was Washington Post reporter tion of entertainment programing and rental of production before celebrated transition to television, is reported plan- facilities to other producers (Broadcasting, Dec. 3; see also ning to marry that paper's executive editor, Ben Bradlee. page 33). It's now learned commission is talking about use Further reports that CBS is trying to buy out her three - of subpoenas to get testimony from producers who won't year, $70,000-a -year contract are vigorously denied. talk voluntarily, presumably out of fear of network repri- sal. Proceeding, expected to be announced next week, will Threat to the clears. That defensive perimeter that clear- not include proposed rule, but will pose questions intended channel stations have thrown up around 12 remaining un- to elicit information on which action could be taken. duplicated clears seems to be getting smaller and smaller. Network -production inquiry is to be issued at same time Emergency action FCC will take, as soon as year -round FCC adopts report and order modifying prime- time -access daylight- saving bill is enacted, to permit daytimers on U. S. rule, on which it instructed staff two weeks ago. And co- clears to sign on presunrise will result in some erosion of incidentally there'll be third document emerging - notice dominant stations' service areas. But that is not worst of it of inquiry on network reruns. Last is designed as fact - for clears. When proposed solution to daytimer problem gathering enterprise resulting from petition filed by Holly- was discussed among commissioners, Robert E. Lee ex- wood film editor, Bernard Balmuth, seeking rerun cutbacks. pressed concern that commission was moving toward "bust - President Nixon has also been hot on subject, and White up" of nation's last clears. But Chairman Dean Burch, re- House Office Of Telecommunications Policy has been portedly, was undismayed by prospect, indicated he was pushing for action. tired of protecting clears and that maybe time was right for breakdown. Moldy oldies. As shortage of vinyl for phonograph- record With that as background, commission is expected to be- manufacture gets worse (Broadcasting, Nov. 12), there's gin digging into clear-channel issue early in new year, per- talk in record industry of campaign to recycle records. One haps by February. Staff is preparing material on issues in- idea is to give discount on new-record purchase for old re- volved in various applications by broadcasters who want to cord turned in. operate on clear channels that are now exclusive and peti- tions and applications by clear -channel stations seeking Planners. Composition of that special Television Bueau of boost in 50 kw limit on their power ( "Closed Circuit," Advertising committee to conduct study of TVB's long - Oct. 29). Clear-channel stations may take some heart from range objectives, organization and staff (Broadcasting, Dec. expectation that Chairman Burch will not remain with 3) was nearing completion last week. Kenneth M. Johnson agency for much of 1974 (see page 19). But staffers indi- of KTRK -TV Houston, new TVB chairman, hopes to an- cate that it is Chairman Burch's feeling, rather than Com- nounce members soon. Following eight executives were con- missioner Lee's, that is more reflective of general commis- sidered best -bet list from which seven committee seats sion attitude on clear channels. would be filled: Marvin Shapiro, Westinghouse; James Rupp, Cox; Edward A. Montanus, MGM -TV; D. Thomas Telling all about energy. Product - information disclosure, Miller, CBS -TV stations; Tom Percer, WHNT -TV Huntsville, which has received increased attention from top Federal Ala.; Jack Fritz, John Blair & Co.; Albert J. Gillen, Poole Trade Commission officials within last two months, may Broadcasting; Terry Lee, Storer. find application to advertising related to energy crunch. Small staff is beginning to explore energy -ad questions, ac- Departures. FCC's young and eager general counsel, Jack cording to J. Thomas Rosch, director of Bureau of Consum- Pettit, had intended to return to private law practice by er Protection, and "principal work" is focusing on affirma- end of this month, but he'll stick around little while longer tive disclosure. Chairman Lewis Engman and Mr. Rosch - probably until Chairman Dean Burch leaves (see page have been among those asserting FTC's authority to require 19). He has firmly rejected overtures about moving up to disclosure of "material facts" - information that would in- seat on commission. fluence buying decisions of significant number of consum- Speculation on successor to Mr. Burch now gets more ers if it were revealed. timely. (It's still assumed Commissioner Richard Wiley will get chairmanship.) New hat in ring is that of Ward White, Working workshops. Instead of half -dozen regional manage- minority counsel to Senate Communications Subcommittee, ment conferences it usually conducts in January- February, who has Senator Howard Baker (R- Tenn.) in his corner. at which radio -station sales managers swap views, study Among those mentioned earlier: Edward C. Lambert, 63, trends and bone up on new sales ideas, Radio Advertising chairman of broadcasting department, University of Missou- Bureau is considering scheduling much larger number of ri; Shosuke Sasaki, retired financial analyst of Seattle; Mar - local-advertising workshops around country in first part of gita White, 35, assistant director of public information of 1974. Object would be to show local agencies and advertis- U. S. Information Agency; Antonin Scalia, former general ers, prospective as well as current radio users, how radio counsel of Office of Telecommunications Policy and now can be put to work on short notice to answer changing ad- chairman of Administrative Conference of the U. S., and R. vertiser needs and problems created by energy crisis, gener- A. Iseberg, 59, consulting engineer of Berkeley, Calif. al economic uncertainty.

Broadcasting is published 51 Mondays a year (combined Issue at yearend) by Broadcasting Publications Inc., 1735 NSW** Street, N.W., Washington, D.0 20036. Second-class postage paid at Washington. Single Issues SI. Subscriptions: one year $20, two years $37.50, three years $50. Add $52 yearly for special de- livery, NS for air mail, $4 for Canada, SS for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $17.50, Cable Sourcebook $10

Broadcasting Dec 10 1973 5 Plusses, minuses in broadcast journalism Top of the Week Tribute to broadcast journalists who helped make 1972 -73 "coming of age" of electronic news media, and condemna- Turnover. Long-anticipated reshuffling of the FCC is finally tion of forces that kept majority of TV and radio journal- coming to pass. Five months after his term expired, Nick ists from joining their rank, are balanced somberly in inter- signs Johnson leaves Washington for Iowa farm - trailing im report for fifth Alfred I. duPont -Columbia University he'd like to return as congressman. Senator Pastore shakes broadcast journalism awards (Broadcasting, Dec. 3). Balanc- out mothballs from confirmation process, sets hearings next ing highs and lows, awards director Marvin Barrett notes month for proposed successor, ex- Michigan broadcaster that local news productions far outran networks (by ratio James Quello. Chairman Dean Burch also has eyes on exit. of 20:4) in award showing. Mr. Barrett balances each mea- Page 19. Abrupt Johnson departure kindles recollections of sure of praise with equal dose of consternation: Although seven-year career as nation's foremost "antibureaucrat" - record number of outstanding broadcasts were viewed, it man who was lauded and lamented with equal ferocity. was found that "the do-nothings outnumbered their betters Page 20. five to one, and among them were some of the nation's most profitable broadcast operations." Cited as inhibitors: CBS's Taylor unlimbers guns government interference, management intrusion, censure by for all -out attack on pay cable sponsors, public apathy, lack of concern by stations. Ironi- cally, same factors were noted as stimulating superior re- In all-round denunciation of pay -cable TV, CBS President porting. R. Taylor proposed that owners of programs not Arthur It was Watergate that "changed the relationship between carried on broadcast television in past five years be re- broadcasters and government drastically and perhaps perma- quired to offer them to broadcast TV before selling them nently," Mr. Barrett declares. He says that, after dam broke exclusively to pay-cable systems that also carry free -TV in Washington, 17% of stations saw marked drop in com- broadcasts. Offers, he said in speech for delivery Friday plaints of station bias. Interim survey gives still another Wa- night before Arizona Broadcasters Association at Scotts- tergate plus: networks' discovery that "the most firmly en- dale "must be at a cost that is equitable and consistent trenched (if least pre -possessing) part of their schedule, the with what free television pays for comparable attractions." daytime soap operas and game shows, had outdrawn formulation such been He said of rule might be difficult but by Watergate." should not be impossible and, "once implemented, [it) On other hand, he says, aroused viewing public was also would insure no matter how public tastes might that, responding to thinner version of news, embalmed by media change, the most popular attractions would be accessible consultants injecting chatter, etc., into local product to in- free to every television viewer, no matter where he might crease station ratings. More than 120 stations employ con- live or what he might earn." sultants, Mr. Barrett says, with resulting "manipulation in Proposal was one of three steps Mr. Taylor advocated local news which neither the networks nor the White House as further protection for broadcast TV and its viewers had been able to achieve." In "making great strides in the against -cable, which he described as "a sneak attack pay name of statistics and audience and sponsor approval," con- on the family pocketbook" notion and based on that "the sultant- touched newscasts "seemed to have nothing to do average viewer for programs television should pay the that with satisfying someone's social bias. But the end result he now receives free." Other two proposals: Clearly define was much the same - to subvert serious coverage of con- CATV's copyright liabilities, requiring it to get copyright troversial subjects." owner's permission before transmitting any program, and prohibit pay cable's siphoning of "any program that has Thanks for the frequency. FCC finally comes up with win- appeared free past five years." on television in the ner of 10 year competitive proceeding for facilities of Mr. Taylor said CATV "already possesses the bargaining KRLA(AM) Pasadena. Victor is Western Broadcasting, with potential to buy almost any movie it wants" and, by ex- - Bob Hope, Art Linkletter among principals. Page 32. tension, sports as well - "without adding a single new sub- He scriber." explained that, based on performance to date, Watching. Call them censors and they'll snip off your nose. -fourth about one of country's 7.8 million subscribers Networks' vice presidents for broadcast standards agree that would sign up for sports and movies if they were offered. TV has matured, but they're keeping blue pencils on hand And if each home paid "modest fee" $1 of for movie and to see that it doesn't become dirty old man. Page 34. that dollar were split 50 -50 with movie's producer, latter would receive about $1 million for pay -cable rights as op- Being here now. It's time for cable to take realistic look at posed to about $750,000 networks pay to show typical major markets, and for cities to come back to earth about movie two or three times. cable, says Warner's Al Stern. Page 42. Though FCC is considering loosening its restrictions on pay cable, Mr. Taylor said, they already `offer grossly in- adequate protection to both broadcasters and their public." Tidying up. Clay T. Whitehead, director of Office They can be circumvented entirely, he said, if CATV system of Telecommunications Policy, has indicated he integrates it pay -TV charges into its basic subscriber rates plans to submit to President Nixon early in new rather than billing for pay -TV separately. year cabinet -level committee report on cable tele- Pay TV's inherent "economic discrimination" is already vision and plan for long -range funding of public apparent, Mr. Taylor asserted. One -fourth of U. S. families broadcasting. Mr. Whitehead, in appearance be- have annual incomes under $5,000 but only one -eighth of fore Radio-Television News Directors Association CATV subscribers are in that category, he said, and more of Southern California, in Beverly Hills, on than one -third of total families have income under $7,000 Thursday, confirmed reports he plans to leave but only one -ninth of those who buy original sports and government service early in new year ( "Closed movies on CATV are in under -$7,000 group. Circuit," July 9). And those two items, he said, are among matters on which he would like to Impatient. Justice Dept., growing weary with FCC's slow - sign off before departing. Later, he said privately motion conduct in crossownership proceeding, asks agency that cable report - in preparation for two -and- to remove WTMJ licenses. Page 30. one-half years - is being prepared for printer.

Broadcasting Doc 101973 6 FTC moves against Dry Ban commercials Bristol -Myers Co. and its agency, Ogilvy & Mather, both New York, have misrepresented physical characteristics of Dry Ban spray antiperspirant in TV commercials, according to Federal Trade Commission Administrative Law Judge Daniel H. Hanscom. Also at issue: whole question of "re- sponsibility and integrity in advertising," judge said in issu- ing cease and desist order. FTC complaint challenged five commercials in "How Dry I Am" series telecast over network and spot TV be- tween July 1969 and September 1970. Commercials used comparative demonstration technique in which competing product, when sprayed on surface, appeared white and thick, while Dry Ban appeared clear and dry. Judge found that commercials falsely implied that "Dry Ban was dry, went on dry and left no discernible or visible residue on application, and that a real demonstration was taking place actually proving those characteristics, and the superiority of Dry Ban..." CBS News photo One provision of order would prohibit both firms from On top of news. One hour after Gerald R. Ford was approv- using product- feature or product- superiority demonstrations ed 389 -35 by House of Representatives, nation saw Michigan for any product unless test, experiment or demonstration Republican sworn in as Vice President - at 6:10 p.m. Dec. actually proves claim being made. Second would forbid mis- 6. CBS -TV originated pickup for all three networks. representation of physical characteristics of Dry Ban "or any other product applied to the body," in case of Bristol - Myers, and misrepresentation of physical characteristics of In Brief Dry Ban "or any other antiperspirant or deodorant," in It's unanimous. FCC's' reported plan for rulemaking to ban case of Ogilvy & Mathér. entertainment TV and In explaining broad product applicability of first provi- production of programs by networks perhaps forbid leasing facilities to outside producers sion, judge said that demonstration technique "is readily their was termed "unnecessary and contrary to the public inter- adaptable to a large proportion of Bristol- Myers' products, est" in statement by ABC. As did earlier NBC and CBS over 40 of which are advertised over television," adding, statements (story page 33), ABC's said networks produce "the public is entitled to take the most effective action so few of their own entertainment programs that FCC's available to close the door [to the possibility of similar vio- concern is hard to understand, and that networks need to lations]." Order estimated total media expenditures of maintain "extensive facilities available at a moment's no- $225 million for Bristol -Myers and gave $5,800,000 figure sports for ad campaign cited in order. tice" to cover major news and and to develop "inno- vative and experimental" programing. ABC said it produced Bristol -Myers responded: that ads have not run in over less than 10% of its prime -time entertainment programs and three years, that $225- million media -spending figure was "slightly larger percentage" of its daytime programs. inflated by more than half, and that it doesn't think de- cision will withstand judicial review, which it will ask. Vesses and noes. FCC has disposed of first, small batch of requests for waiver of rule requiring break -up of crossowner- Confidence grows. Pollster Louis Harris, under employ of ship of cable -television system and TV station in same mar- U. S. Senate, reports on nation's trust in its institutions. ket. It granted four - two with conditions - and denied TV news still doesn't fare as well as garbage men, but it's two. One unconditional grant went to Vincennes University. doing better than Presidency. Page 46. licensee of noncommercial WVUT(TV) Vincennes, Ind., which argued it needed cable system to continue operating Initial decision favors WESH -TV UHF television station. Other unconditional grant went to Peninsula Broadcasting Corp., which -TV Cowles Florida Broadcasting Inc. has survived first round operates WVEC Hampton, Va., and cable systems in Ahoskie and Mur- in effort to retain license for WESH -TV Daytona Beach, phreesboro, both in North Carolina. (Systems are on fringes Fla., against challenge of competing applicant. Administra- of station's Grade B tive Law Judge Chester F. Naumowicz Jr., in initial de- and in another state.) Conditional grants both cision Friday, recommended renewal of WESH -TV's license involved translators; they went to Fort Mason TV Improvement Co., Mason, (Docket Nos. 19168 -70), and denial of application Cen- Tex., and Uvalde Television of Cable Co., tral Florida Enterprises Inc., composed of local area Uvalde, Tex. Denied requests were those of busi- Thoms nessmen. Decisive factor in Cowles's favor, in view of Broadcasting Co., which owns WANC -TV Asheville, N. C. and Judge Naumowicz, is that, on standard of best practicable Eastern Oklahoma Television Co., licensee of KTEN (TV) Ada, service to public station's record of service "has been Okla. throughly acceptable." Central's showing, he said, "is not Guilty in Georgia. Two Georgia TV stations were found by strong." FCC to be in violation of fairness doctrine in connection Major problem facing Cowles in bid for renewal is issue with broadcast of advertisements for Georgia Power Co. of purported criminal mail fraud in sale of magazine sub- Commission ordered WJBF (TV) Augusta and WQXI-TV At- scriptions by licensee's parent, Cowles Communications lanta to tell it how they propose to meet fairness obliga- Inc. Judge Naumowicz concluded that fraud "was rife tions. through the organization." And he said that conclusion would probably be fatal to applicant without broadcast Advance man. ABC -TV affiliates will get progress report record. But, he said, Cowles Florida was making broadcast this week on network's development plan for early morning record at time CCI's other subsidiaries were "engaging in news /entertainment show. Dennis Doty, director of morn- improper conduct." He also said that station's past record ing program development, briefs ABC affiliates tomorrow was guide to its future conduct. (Dec. 11) in New York, Wednesday in Chicago and Friday

Broadcasting Dec 10 1973 7 in Los Angeles. Targeted for late '74 or early '75, it would ing and promotion, NBC -owned WRC -TV Washington, be only such network effort supervised by entertainment named director of equal opportunities programs, NBC. Two division. Mr. Doty describes venture as "upbeat, magazine long -time members of federal communications bar, both concept," with emphasis on entertainment, although he is members of Kirkland, Ellis & Rowe, are retiring: Donald C. working closely with ABC News to get creative, imaginative Beelar, who is leaving at end of month after 40 years with news presentation. firm, and Percy H. Russell, who will leave in April, after 36 years. Richard Rendell, 67, former newscaster for ABC Renovations. Teleprompter Corp. announced last week and Mutual Broadcasting Co., died Dec. 4 in Washington, complete reorganization of cable TV division (accounting after stroke. He was with WMAL (AM) Washington, served for about 70% of revenues) in latest addition to what corn - later as chief, ABC's Far East news staff, covered Congress pany called "drastic" program to reduce expenditures. for Mutual until retirement in 1967. He is survived by wife, Chairman Jack Kent Cooke said firm's cable activities will Pat. Sir Robert Watson -Watt, 81, leader in development of now come under direct supervision of President William radar in Great Britain just prior to World War H, and con- Bresnan. Systems have been grouped into 16 districts, tributor to broadcasting technology, died after long illness whose directors will report to three regional officers in New in Inverness, Scotland. (For earlier `Fates & Fortunes," see York: John M. Raines, 39, who formerly headed Tele- page 54.) prompter's New England operations; Frank Webb, 32, form- erly Southwest regional manager, and George W. Bohn, 33, Headliners who had been firm's corporate director of administration. Closed: regional offices in Los Angeles, Seattle, Atlanta and Hartsdale, N. Y. Some 600 employes have been dismissed reducing roster to 2,500. Not taking no. Fidelity Television Inc. will appeal FCC de- cision denying its application for channel 9 Los Angeles and granting renewal of RKO General Inc.'s for KHJ -TV (Broadcasting, Dec. 3). Fidelity's attorneys say they will go directly to U. S. Court of Appeals in Washington rather than attempt to persuade commission to change its mind with petition for reconsideration. Wilson Bowen Glancy Philadelphia story. Viacom International Inc. has been challenged by citizen group in Philadelphia in petition filed Edward B. (Ted) Wilson, chairman of executive committee with FCC last week. Philadelphia Community Cable Coali- of J. Walter Thompson Co., New York, named president tion says merger of Viacom, fifth largest cable company in and chief operating officer, effective Jan. 1, succeeding country, with CPI, eighth largest, would violate federal Henry M.Schachte, 60, who has reached retirement age for antitrust policy. Coalition also asked commission to solicit agency's senior officers. Mr. Wilson, 53, has been with Justice Department's views on proposed merger. Thompson since 1947 and had been managing director of JWT's office in Chicago before returning to New York ear- Out to buy. Offer in excess of $6 million for WPGC -AM- lier this year. Dan Seymour, 59, is chairman and chief ex- FM Momingside, Md. (Washington area), and WMEX(AM) ecutive officer of JWT. Boston has been made by Richard Marriott, vice president of Marriott Hot Shoppes Inc., as personal investment. First John S. Bowen, president of Benton & Bowles, New York, refusal on properties, owned by estate of late Maxwell E. since 1971, elected chief executive officer, effective Jan. 1. Victor G. Bloede, who has been chief executive since 1968, Richmond, is held by Robert Howard, vice president - general manager of Washington-area properties. continues as board chairman and also will assume direction of agency's international operations formerly handled by ex- Late Fates. Peter M. Robeck, board chairman of Time -Life ecutive committee chairman L. T. (Ted) Steele, who is retir- Films and previously its president and chief executive offi- ing Dec. 31. cer, has resigned, effective Jan. I to open own consultancy. David R. Chase, program director, WIIC -TV Pittsburgh, ap- Kenneth D. Glancy, former managing director of RCA Rec- ords, U. K., named and pointed station manager. John H. Rook of John Rook & president chief executive officer of Associates, programing consultancy, appointed national pro- RCA Records, New York. He succeeds Ijocc o M. Lagines- gram director for Heftel Broadcasting, with responsibility tra, who continues in executive capacity within RCA cor- for contemporary stations in group. He will succeed porate staff. Buzz Bennett, who left in policy dispute (Broadcasting, Astronaut Charles (Pete) Conrad Jr., board member for four Nov. 26). W. Thomas Dawson, director of development, years of American Television and Communications Corp. CBS Radio Spot Sales, appointed VP, division services, CBS (group cable owner), named VP- operations and chief operat- Radio, succeeding Maurie Webster, who resigned to become ing officer of firm. Mr. Conrad, Navy captain, will retire executive VP of Compu /Net, New York (Broadcasting, Oct. from National Aeronautics and Space Administration, which 22). Mr. Dawson will be responsible for advertising, devel- he has served as an astronaut since 1962. He was pilot on opment, promotion, press information and program prac- eight -day Gemini 5 flight, commanded Gemini 11 mission tices. Timatha S. Pierce, manager of advertising and promo- and was Apollo 12 commander for second lunar landing tion, NBC Radio Network, and former manager of advertis- and on Skylab 1 missions.

Index to Departments Changing Hands 31 Fates & Fortunes .. 54 Music 48 Closed Circuit 5 Finance 52 Open Mike 10 Broadcast Advertising 39 Datebook 14 For the Record 56 Playlist 51 Broadcast Journalism 45 Editorials 68 Media 19 Profile 67 Cablecasting 42 Equip. & Engineering 47 Monday Memo 15 Programing 33

Broadcasting Dec 10 1973 8 Syndica of new series is working w rtant markets! THAMES TELEVISION protium presen THE MOMENTOUS STORY OF WORLD WAR II

LAURENCE OLIVIER

26 one hour episodes/ by award- winning producer Jeremy Isaacs

WORKING WELL IN *4 WEEK PERIOD A VARIETY OF TIME PERIODS ENDING OCT. 17'73 STATION CITY DAY TIME FRIDAY 7:30 to8:00 P.M. WTVN Columbus Sunday 6:30 -7:30 P.M. METRO METRO SH ! PROGRAM STATION RATING SHARE WESH Daytona To be announced FLA WOR New York Sunday 7:00 -8:00 P.M. WORLD WKRC Cincinnati To be announced Np,11N AT WAR WTOP 14 30 WDAF Kansas City To be announced PROGRAM WPLG Miami To be announced WASHINGTON A WMAL 11 23 WTOP Washington, D.0 Friday 7:30 -8:30 P.M. PROGRAM WJXT Jacksonville To be announced FIRST RATINGS OD I B WRC 11 24 WNEP Wilkes -Barre To be announced TIME ER'73* KTVK Phoenix Monday 9:00 -10:00 P.M. ACCESS PROGRAM 1 OCTOB WTTG 10 KWGN Denver To be announced NIELSEN C 22 WHAS Louisville To be announced ...and already rating well WTIC Hartford Friday 7:00 -8:00 P.M. in New York and Los Angeles! KSAT San Antonio Sunday 10:30 -11:30 P.M. KPRC Houston To be announced

WGN Chicago To be announced DISTRIBUTED THRU WEWS Cleveland To be announced KSHO Las Vegas Monday 9:00 -10:00 P.M. KHJ Los Angeles Sunday 5:00 -6:00 P.M. KOIN Portland Thursday 7:00 -8:00 P.M. Gottlieb /Taffner KBAK Bakersfield To be announced . Programs, Inc. KTVU San Francisco To be announced 1370 Avenue of the Americas, New York, N.Y. 10019 (212) 245 -4680 Produced by THAMES TELEVISION Britain's biggest independent producer of TV programs. Open Mike. This advertisement, the third in a series, was run in Washing- ton newspapers to inform offi- cial Washington and the public of the dangers of the proposals before the FCC that would al- Evenhandedness "alloted" network time "bespoke a presi- dential of TV as an instru- low the siphoning of programs EDITOR: This is written to thank BROAD- conception ment to be manipulated" to be self - from free TV to pay TV. Broad- CASTING and correspondent Leonard Zeid- enberg for their excellent report [Nov. 19] serving and wide of the real issue by a casters are urged to support on the formation of the National Black country mile. this vital effort to preserve free Media Coalition and its meeting with the I would expect such overreaction from Dan Rather or other members of television by republishing FCC commissioners. Your report took no these ads in their home news- sides just told the story. We hope the the sanctimonious, politically biased net- -it I finding it - communications industry as a whole ac- work liberals, but regret papers. Requests for high quires the sensitivity demonstrated by coming from such a respected source as quality reproduction proofs BROADCASTING. -James McCuller, chair- BROADCASTING. should be addressed to Public Where is the "fairness" in a situation man, National Black Media Coalition, Relations Office, National As- Rochester, N.Y. that prohibits anyone -much less the President -from responding to a charge sociation of Broadcasters, 1771 Where it hurts of accepting illegal campaign contribu- N Street N.W., Washington, tions, or denying him the opportunity to D.C. 20036. EDITOR: I guess that some of the end re- respond to his accusers at a level of ex- sults that I foresee from pay cable in posure equal to or at least approaching secondary markets are not readily ob- that given to the accusations? -NAB Special Committee vious to anybody who hasn't operated a When are we going to recognize - on Pay Television TV station in a secondary market with to say nothing of acknowledging-that a CATV system of over 10,000 sub- it is the networks that are allowing, if scribers right there to battle with for not promoting, the manipulation of opin- audience. You know, Tyler's ADI melted via TV by advocacy who ion reporters Willard E. Walbridge, Chmn. from an original nine counties down to won't separate factual news from opin- three, and then we combined it with Capital Cities Communications, Inc. ionated half-truths, unsupported news Houston, Texas Lufkin to get back up to six. leaks and out -and -out distortions. The place pay cable can get its quickest It is high time our industry and its Richard W. Chapin start is on those presently established spokesmen displayed the candor we de- Stuart Broadcasting Company CATV systems where the subscriber mand of the President and admit to our Lincoln, Nebraska count runs from about 8,000 up. Some mistakes and shortcomings. John J. of the multiple-system owners can start Miller, manager, KCOL(AM) Fort Col- Eugene S. Cowen bicycling Sony dubs, which can be made lins, Colo. American Broadcasting Company for $25 an hour, around their smaller Washington, D.C. markets and come out great on better - than- average movies, and they'll cut into It's the same boat Robert W. Ferguson the audiences substantially -even more WTRF -TV EDITOR: In the Nov. 26 "Monday Memo," Wheeling, West Virginia than the addition of another free TV Stan Gerber [of Warren, Muller, Dolo- station. Marshall H. Pengra, Palm Des- bowsky, New York] referred to a conver- George J. Gray ert, Calif. sation he had with a mystery woman at a Avco Broadcasting Corporation (Mr. Pengra, now a consultant, was formerly gen- recent newsmaker luncheon of the Inter- Washington, D.C. eral managr of KLTV[IV] Tyler, Tex., and its national Radio Television Society. His satellite, -TV KTRF Lufkin, Tex.) comments regarding necessary interaction Richard W. Jencks between the broadcasting industry and the Columbia Broadcasting System Up with the President advertising community concluded with Washington, D.C. EDITOR: As for 25 years, tangible evidence of his conviction: He a broadcaster Peter B. Kenney the biased and slanted reporting of the placed an ad for his agency in a publica- National Broadcasting Company is I tion of an organization which actively networks obvious to me. regret to see Washington, D.C. BROADCASTING join these people in "cut- supports the broadcast /advertising in- ting down" the President. dustry. Dale G. Moore The public- opinion polls you describe Since I am the person with whom he KGVO -TV [BROADCASTING, Nov, 26] have apparent- had the discussion, I thought you might Missoula, Montana ly been unable to get down to the "silent like a little background on the conversa- majority." The local newspaper received tion to which Mr. Gerber referred. It Edwin Pfeiffer over 31,000 cut -out coupons from its was based on agency U.S. billings for WPRI -TV readership-saying, "We are fed up with 1972. For example, the top -10 agencies Providence, Rhode Island the networks." That's a sizable figure in invested a whopping 63% of their client's a town of this size, for one full -page ad. measured media in broadcast -advertising Ward L. (Waal -Ed Bell Oberle, vice president, Jones budgets. It follows that the agencies have WGN Continental Broadcasting Company College, and general manager, WKTZ -AM- chosen media which they consider viable, Chicago, Illinois FM Arlington (Jacksonville), Fla. with strong, productive and in touch the Richard S. Stakes people and the times. Evening Star Broadcasting Company I EDrroR: share your concern and that Doesn't it behoove them to keep their Washington, D.C. of our industry over ever -increasing gov- resources -radio and TV-alive and ernment intervention and regulation. But well? Let's all get together and back our Wilson C. Wearn I find your Nov. 26 editorial, "A Bunch industry- personally and corporately - Multimedia Broadcasting Company of Second Bananas," [in which you said] with concrete action. Adele Kenyon, Greenville, South Carolina that President Nixon's request on Nov. publication sales director, IR1'S, New 17 for a few minutes in excess of his York. What's the difference between

Cable TV began in 1948 when John Watson could not get TV pictures from Philadelphia on his TV Bonnie and Clyde $1.50 set in Mahanoy City, Pa., because Redskins v. Dolphins Super there was a mountain in the way. So Bowl VIII $6.00 John put an antenna on top of the Olympics $3.00 per day mountain and ran a wire down to his World Series $3.00 per game TV set. Presto! TV just like the big Knicks v. Lakers $1.50 city. Soon his neighbors asked if Boston Bruins v. Chicago Black they could clamp on to his cable ... Hawks $1.50 and he let them. Patton $1.50 His neighbors loved it because College Football (every Sat. in they were able to get Milton Berle, the fall) $2.50 per game Hopelong Cassidy and the Roller Obviously that can add up to a lot Derby, The television stations loved of money for the average family. At it because more people saw their least $25 a month - maybe $50. programs. John Watson loved it What would happen to free over - because he was regarded as a man the -air TV and cable TV? of some genius by his neighbors. Programs would move from free Soon other people who lived in TV to pay TV. All of these popular places where they got poor TV re- programs would not disappear ception or none at all began to do overnight from free TV, but over a the same thing. There had to be a period of time they would be charge, of course, to pay for the siphoned away. Eventually those antenna and the wires. But there cable tv programs and sports events would was no charge for the programs be gone -to be watched exclusively themselves. by the people who could afford to So over -the -air broadcasting and pay for them. Those who could not cable TV grew up side by side. Oh, pay would go without ... whether there were a lot of problems ... there they received their TV over the air still are ...but the problems are or by cable. being worked out by the FCC, the What can you do about it? broadcasters and the cable If you want to continue to receive operators. sports, movies and entertain- Now, however, something is being ment shows without charge ... attempted that we don't think is in If you oppose allowing pay TV your interest - whether you receive operators to lock up those your television off the air or by cable. programs for the exclusive use An all out attempt is now being of those who can afford to pay ... made to take the most wanted then- programs from cable TV and free Send this to your Congressman over -the-air TV and put them on and Senators: pay TV. If this were going to bring you better programs or different pro- grams that would be one thing ... but r would the result would be that you Dear Congressman: have to pay for the same type of and pay tv? We oppose allowing pay TV programs you now get free. to siphon away the type of Pay TV operators want to charge programs we now see on free you for movies, college and profes- TV and cable TV and charge for sional football, baseball basketball them Please do not allow this and hockey, and for the kind of to happen. entertainment shows now on free Name TV. They are asking the FCC to Address change its rules to permit them to do this. If the FCC changes its rules, City your TV program schedule could State Zip eventually look like this: Ulm

...A lot more than meets the eye.

National Association of Broadcasters 1771 N Street N.W. Washington, O.C. 20036 ' .-it? "ART IS NOT AN END IN ITSELF, BUT A MEANS OF ADDRESSING HUMANITY." M. P. Mussorgsky/1839-1881

Art is communication. Each work in the Metropolitan Museum of Art says something significant, and says it ex- ceptionally well. Obviously very little of all the world's art meets the Metropolitan's high standards. Television is communication In the broadest sense. As in every impor- tant discipline, only a very small part of it is truly excellent. The Corinthian Stations often fall short of excellence, even though they strive for it constantly. But excellence is rewarding precisely because it is so diffi- cult and elusive, and our many successes are our greatest sources of pride.

THE CORINTHIAN With its imposing facade of STATIONS Corinthian columns, the RESPONSIBILITY Metropolitan Museum of Art has IN BROADCASTING been a landmark on New York's KHOU -TV Fifth Avenue ever since its mew a. KOTV opening in 1880. K%TV It houses the largest collection WANE -ATV of art in the United States and a .... is recognized as one of the WISH -TV most important museums In Corinthian It Wombs, Of CBS Maw" the world. me Dun if Bl.pt.lt Group BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishoff, president. Datebook. Maury Long, vice president. Edwin H. James, vice president. Joanne T. Cowan, secretary. Irving C. Miller, treasurer. Lee Taishoff, assistant treasurer. Indicates new or revised dating. with FCC on possible revisions of comparative hear- ing policies for renewal applicants. Jan. 8- Filmways Inc. annual stockholders meet- TBröäldacästiang This week ing. Beverly Wilshire hotel, Los Angeles. Dec. 10- Advisory Committee of Office of Tele- Jan. 9 -One -day Conference, "Electronic Distributor communications, Bureau of Franchises, New York -'79." five-year outlook into electronic market City, to hold public meeting on pay TV. 10:30 a.m., sponsored by Electronic Industries Association's TÉLÉVISIÖNo Board of Estimates Room, City Hall, New York. distributor products division. Chicago. Association Dec. 10 -27th annual "Voice of Democracy" broad - Jan. 9 -New England Cable Television Executive and publication headquarters winter meeting. Marriott hotel, Newton, Mass. BROADCASTING -TELECASTING building, cast- scriplwriting contest deadline, sponsored by 1735 DeSales Street, N.W., Washington, Veterans of Foreign Wars and its ladies auxiliary with Jan. 10- 13- Winter Consumer Electronics Show. D.C. 20036. Phone: 202-638 -1022. cooperation of National Association of Broadcasters Conrad Hilton hotel, Chicago. and State broadcaster associations. Contact any Sol Taishoff, editor. VFW state headquarters or VFW national head- Jan. 14-18- Winter meeting, joint board of direc- quarters, Kansas City, Mo. tors, National Association of Broadcasters. Mullet Lawrence B. Taishoff, publisher. Bay Beach hotel, St. Maarten, Netherlands Antilles. Dec. 10- Federal Communications Bar Association EDITORIAL luncheon meeting. Speaker: Dr. Everett Parker, di- Jan. 15.18 -Rocky Mountain CATV Association meet- ing. Scottsdale, Adz. Edwin H. James, executive editor. rector, Office of Communication, United Church of Donald West, managing editor. Christ. Army-Navy club, Washington. Jan. 17- 18- Institute of Broadcasting Financial Rufus Crater (New York), chief correspondent. Dec. 10.13- Washington Journalism Center con- Managment /Broadcast Credit Association quarterly Leonard Zeidenberg, senior correspondent. ference: "How Much Protection for Consumers ?" board of directors meetings. Del Monte Hyatt house, J. Daniel Rudy, assistant to the managing editor. Speakers include: Senator Frank Moss (D- Utah), Monterey. Calif. Frederick M. Fitzgerald, senior editor. Senator Charles H. Percy (R- III.), Ralph Nader, con- Jan. 18- Publicable meeting. Location to be an- Alan Steele Jarvis, Don Richard, Michael Shain, sumer advocate, and Miles W. Kirkpatrick. former nounced, Washington. assistant editors. chairman of Fedral Trade Commission. Watergate Ann Cottrell, Carol Dana, Thomas Hundley, hotel, Washington. Jan. 18- 20- Educational Foundation of American staff writers. Women in Radio and Television board of trustees Monica Dignam, Patricia Thach, Dec. 11 -FCC and government- industry committee meeting. La Mansion motor hotel, San Antonio, Tex. meeting for commission briefing of how jurisdiction Susan Woolhlser, editorial assistants. federal, Jan. 20-22-Idaho State Broadcasters Association Lucille DiMauro, secretary to the editor. over cable should be shared among state Rodeway inn, Boise, Idaho. and focal governments. FCC headquarters, Washing- midwinter meeting. BUSINESS ton. Jan. 20- 22- National Cable Television Association regional legislative conference. Quality Inn, Wash- Maury Long vice president. Dec. 11-Allied Artists Pictures Corp. annual stock- David N. Whitcombe, director of marketing. holders meeting. Delmonico's hotel, New York. ington. Doris Kelly, secretary. Jan. 21.23 -American Committee of International Dec. 11 -Gulf 8 Western Industries Inc. annual economic Denver. Press Institute seminar on U.S.-European stockholders meeting. Brown Palace hotel, problems and NATO. Brussels. SPECIAL PUBLICATIONS semi- Dec. 11.12- Beginning television production Jan. 22- Georgia Association of Broadcasters Art King, director; Joseph A. Esser, associate nar, sponsored by Telemation Inc. Salt Lake City. 24- editor; Howard Moss. institute. Featured speakers include Richard Wald. Dec. 11- National Broadcasters Club reception NBC News president, Richard Wiley, FCC commis- and other sioner; Sol TaishoII, Broadcasting editor; Jack An- ADVERTISING honoring Andrew Ockershausen, chairman, members of National Association of Broadcasters deson; columnist; Senator Herman Talmadge (R -Ga.) Winfield R. Levi, general sales manager (New York). board. National Broadcasters Club Washington. and J. Leonard Reinsch, Cox Broadcasting presi- John Andre, sales manager -equipment and dent. Center for continuing education, University of engineering. Dec. 11 -12 -New York Society of Security Ana- Georgia, Athens. David Berlyn, Eastern sales manager (New York). lysts /Advertising Age financial seminar: "Advertising Agencies and Media as Investments." Featured Jan. 24.28- Alabama Broadcasters Assoclaton winter Bill Merritt, Western sates manager (Hollywood). Richard Stan Soifer, sales manager -programing (New York). speaker: Elton H. Rule, president of ABC. New conference. Speaker: FCC Commissioner Lynda Dorman, classified advertising. York Hilton hotel, New York. Wiley. Downtown Motor Inn, Gadsden, Ala. Dee. 12- Columbia Pictures Industries Inc. annual Jan. 26- 27- Midwinter conference, Florida Associa- CIRCULATION stockholders meeting. Manufacturers Hanover Trust tion of Broadcasters. Lakeland, Fla. Bill Criger, circulation manager. Co., New York. Jan. 27.30- National Religious Broadcasters 31st Kwentin Keenan, subscription manager. Dec. 13- 14- Advanced television production semi- annual convention. Washington Hilton, Washington. Patricia Johnson, Jean Powers, Odell Jackson, nar, sponsored by Telemation Inc. Salt Lake City. Esther Kronstadt, Stephen Brown. February 1974 PRODUCTION Also in December Harry Stevens, production manager. Feb. 1 -Sigma Delta Chl Distinguished Service Bob Sandor, production assistant. Dec. 17 -CTAC Fund Inc. board of directors Awards entry deadline: Award categories Include Laurie Endter. meeting. (CTAC is fund collection and disburse- radio and TV editorializing and reporting. Contact: ment arm of FCC Cable Television Technical Advisory Sigma Delta Chl, 35 East Wacker Drive, Chicago Committee) 9 a.m., room 847, FCC, Washington. 60601. ADMINISTRATION Dee. 18 -Chris-Craft industries Inc. annual stock- Feb. 1- Deadline for entries In Medical Journalism Irving C. Miller, business manager. holders meeting. Plaza hotel, New York. Lynda Dorman, secretary to the publisher. Awards competition of American Medical Association. Philippe E. Boucher, Brenda Otey. Dec. 19-New deadline for filing comments with Categories include television and radio reporting on FCC on possible revisions of comparative hearing medicine or health. Contact: Medical Journalism BUREAUS policies for renewal applicants. Awards committee. AMA, 535 North Dearborn Street, New YORK: 7 West 51st Street, 10019. Dec. 20- Association of Federal Communications Chicago 60610. Consulting Engineers luncheon meeting. Speaker: Phone: 212- 757 -3260. Feb. 1- Mortgage Bankers Association of America Rufus Crater, chief correspondent. Harold Kassens, assistant chief, FCC Broadcast Bureau. Hotel Washington, Washington. Janus awards deadline. Awards are given for excel- Rocco Famighetti, senior editor. lence in financial news programing in following John M. Dempsey, assistant editor. Dec. 31- Deadline for entries In Brand Names categories: commercial radio and TV stations and Robert Adels, Leslie Fuller, staff writers. Foundation retailers -of- the -year awards competition. commercial radio and TV networks. Contact: Mark BNF, 477 Madison Avenue, New York 10022. Winfield R. Levi, general sales manager. Contact Serepca, MBA, 1125 15th Street, N.W., Washington David Berlyn, Eastern sales manager. 20005. Stan Soifer, sales manager-programing. January 1974 Feb. 3.6- National Cable Television Association, Susan Yang, Harriette Weinberg, advertising regional legislative conference. Quality Inn, Wash- assistants. Jan. 7-New deadline for filing reply comments ington. HOLLYWOOD: 1680 North Vine Feb. 3 -5 -South Carolina Broadcasters Association Street, 90028. Phone: 213 -463 -3148. annual winter convention. Holiday inn, Rock Hill. Earl B. Abrams, senior editor. Major meeting dates In 1973-74 Bill Merritt, Western sales manager. Feb. 5-7- National Cable Television Association Sandra Klausner, assistant. Feb. 17.20, 1974 -1974 conference, National board of directors meeting. Location to be announced. Association of Television Program Executives. New Orleans. Century Plaza hotel, Los Angeles. BROADCASTING* magazine was founded in 1931 by Feb. 8.8 -Texas Cable TV Association convention. Broadcasting Publications Inc., using the title March 17 -20, 1974-52d annual convention, Marriott Motor hotel, Dallas. BaosocssnNC-The News Magazine of the Fifth National Association of Broadcasters. Albert was in Thomas Convention and Exhibit Center, Feb. 7- Southern Baptist Radio and Television Estate. Broadcast Advertising acquired Commission fifth Abe Lincoln Awards 1932, Broadcast Reporter in 1933, Telecast in Houston. annual presen- April 21.24 1974 -23d annual convention tation to distinguished broadcasters. Featured speak- 1953 and Television in 1961. Broadcasting - er: Frank Stanton, former CBS vice chairman, now Telecasting was introduced in 1946. National Cable Television Association. Conrad Hilton hotel, Chicago. chairman, American Red Cross. Place yet to be an- nounced, Fort Worth. May 8 -12, 1974 -Annual convention, American Women In Radio and Television. New York Feb. 13.15- Colorado Broadcasters Association Hilton, New York. winter convention. Speakers include William Car- June 1.5, 1914- American Advertising Fed- lisle, vice prsident, National Association of Broad- eration annual convention. Stotler Hilton casters. Stoullers Denver inn. Reg. U.S. Patent Office. hotel, Washington. Feb. 15- Publinable meeting. Location to be an- e 1973 by Broadcasting Publications Inc. nounced, Washington.

Broadcasting Dec 10 1973 14 Feb. 15.10- Arkansas Broadcasters Association con- Feb. 18.20- National Cable Television Association March 15 -17- American Women in Radio and Tele- vention. Nassau, Bahamas. regional legislative conference. Quality inn, Washing- vision board of directors meeting. Doubletree inn. ton. Ariz. Feb, 17-20--1974 conference, National Association Scottsdale, of Television Program Executives. Century Plaza Feb. 20.23- International Press Institute seminar March 17-19- National Cable Television Association hotel, Los Angeles. on U.S.-Canadian economic and political problems, regional legislative conference. Quality inn, Wash- sponsored jointly by American and Canadian IPI ington. Feb. 18-Armstrong Memorial Research Founda- committees. Toronto. March 17- National Association tion /Columbia University Engineering School Arm- Feb. 23-25- Mutual Advertising Agency Network 20- of Broadcasters strong Awards deadline. Awards offered for FM pro- 52d annual convention. Albert Thomas Convention national meeting. Newporter Inn, Newport Beach, and Exhibit Houston. grams in news, community service, education and Calif. Center, music. Contact: executive director, Armstrong March 26ß8 -National Cable Television Association Awards, 510 Mudd Building, Columbia University, regional legislative conference. Quality inn. Wash- New York 10027. ington. March 1974 Feb. 18-20- Broadcast Industry Communications March 26.28- Institute of Electrical and Electronics Systems (BIAS) annual seminar. Featured speaker: March 13- Annual spring conference, Electronic in- Engineers annual International convention and ex- Benjamin L. Hooks, FCC commissioner. Memphis. dustries Association. Shoreham hotel, Washington. position. Stotler Hilton and Coliseum, New York,

Monday Memo® A broadcast advertising commentary from Sumner Wyman, chairman, Beckerman Rosner Wyman, New York

Time for TV: mediately following. This would, of course, increase the exposure, frequency how coordinated and reach beyond what the national national- retail ads budget alone would allow -in effect make Omega tick doubling the number of spots. The jeweler response was overwhelm- Omega is in a unique position in the ingly enthusiastic. We were providing a watch industry. It makes the broadest way for them to be on TV during their line of quality men's and ladies' watches major selling season -we gave them the in the business -chronometers, electronic commercials and the suggested time pe- watches, automatics, day- dates, under- riods. The stations and the Omega sales- water watches, dress and fashion models, men did the rest. The number of TV technical watches and more-priced weeks grew. In many cases, the retailer from $125 to $16,000. co-op monies exceeded the national ex- But because of that diversified line, penditure in a market. Omega faces heavy advertising competi- I'll never forget the enthusiasm of the tion on many fronts. While competitors salesmen from the test markets as they largely sell specialties, concentrating ad stood up, one by one, at the semiannual budgets behind fewer items, Omega's ad sales meeting, and related their successes expenditures must support a wide spec- with this new TV approach. trum of timepieces. A coordinated na- Needless to say, every other salesman tional- retail TV campaign utilizing Ome- now wanted a piece of the action. Sp for ga's distribution network, quality retail Sumner Wyman, who began his career in sales as associate publisher of a group of the following fall we expanded into 14 jewelers and fine department stores, has television markets, supported by a four - provided the key to stretching the Omega trade magazines, joined the Lawrence C. Gumbinner agency in 1956 as senior vice color magazine umbrella campaign. We ad dollar.. built up our bank of commercials, demos During the past 50 years the adver- president- marketing director. With the Gum - binner -North merger in 1963, Mr. Wyman focusing on the theme of Omega's leader- tising of quality watches developed a tra- ship among watches: ditional presentation that went relatively was named executive vice president, with responsibilities in account, new business One spot opens on a black screen as unchanged until recently. Alfred N. Mil- a see a and general agency management. He joined large door rolls up and we giant ler, vice president and director of adver- a the deGarmo Agency in 1970 as vice presi- Omega Speedmaster watch poised like tising for Omega, sums up the advertis- rocket. We watch it move to the launch- ing scene this way: "Most companies in dent- corporate planning, and in June of 1972 assisted in the formation of Beckerman ing pad and lift off, while the announcer the business had a national advertising tells about Omega's involvement in the Rosner Wyman . program that served as an unbrella. U.S. space program. Jewelers were supplied with various ma- A second message centers on Omega's terials such as matrix kits to help them meal spending of the co -op budget and deep -sea watch, picking out its details run local advertising. But the national instead to organize and channel the with an underwater searchlight, the an- program was company- oriented and the spending of this money in a way that nouncer ticking off its unmatched capa- local advertising was oriented to the in- turned it into a powerful tool for multi- bilities. dividual store. There was little feeling of plying the effectiveness of the national Another spot focuses on the deep cut being on the same team." budget. crystals of Omega's Great Stone Faces In keeping with that trend, advertising In the spring of 1972 Al Miller, to- collection of ladies' watches. budgets had two separate components: gether with our agency, which represents With these new commercials added to the national budget, administered by the Omega's distribution arm, the Norman our pool, we continued to buy schedules advertising agency, and a co -op budget M. Morris Corp., mapped out a three - aimed at upper- income, serious, news, (usually a 50-50 split between the re- market TV test to supplement the tradi- sports and talk -show programing. And tailer and the company) spent by the tional four -color magazine and Sunday - the same thing happened again: uni- individual stores, and largely uncoordi- supplement advertising. We produced a versal enthusiasm on the part of jewelers nated and unplanned. pool of 30- second commercials allowing allowing us to extend our national pro- This was the state of quality -watch ad- for a five- second retailer tag at the end gram into more weeks in more markets. vertising until very recently, and is indi- of each. The plan was to have the com- We're now into 30 markets and going cative of the way advertising is still being pany buy an affordable number of weeks strong. Our advertising is much more practiced in a variety of other retail - of TV time prior to the big spring -selling visible. Our jewelers are excited. The oriented industries. season, and then encourage the Omega co-op dollars are working hard and with Television helped us change all that. jewelers to use their co -op budget to run focus. And sales are up 35% so far in It allowed Omega to reduce the piece- the same commercials in the weeks im- 1973. It's enough to make you a believer.

Broadcasting Dec 10 1973 15 NEW

F I R Il S T O LA Il P R O 6 R A M S Y N n I O A T I O N O O.

»O MADISON AVENUE NEW YORK NY LOO

December 5, 1973 PRO

Mr. Allen Funt Allen Funt Productions 60 West 55th Street New York, N.Y. 10019

Dear Allen:

When you gave us the "go ahead" for the new Candid Camera series for prime access, we knew the sales response would be great...but açtu WE ARE OVERWMED: In less than thre- -e s of selling, markets have bough -nd more are pending. 7

Maybe it's because "Candid Camera" is a classic,_ one -of- a-kind series...or maybe because it's so thoroughly presold to viewers (who doesn't recog- nize "Smile, You're On Candid Camera ")...or maybe it's simply because it's just one helluva funny show.

For whatever the reason...stations are moving fast to lock it up for their next fall's prime access slots.

Best

Len LF:js

EXCLUSIVE REPRESENTATION OF UCED AND HOSTED BY ALLEN FUNI _WITH A CELEBRITY CO -HOST EACH WEEK

UST ON:REQt3ES

are morrinç fast to lock it up for n fall's prime access s An ALLEN FUN'S Product

PLAN YOUR 1974 PRIME ACCESS REPLACEMENT NOW

540 MADISON AVENUE. NEW YORK. N Y 10022 1212) 5933013

.LEN FUNI BY DICK LEVINE ENTERPRISES, INC. 113 Successful Half -Hour Color Episodes! 3 Emmy Awards! All Available for Syndication on FEBRUARY 1, 1974 Twentieth Century -Fox Television ccE@ Vol. 85 No. 24

Media First tattoo for changing of guard at the FCC Nick Johnson pulls up stakes, returns to Iowa; Quello nomination heads for January hearing; Chairman Burch says he's heading for the barn Johnson's last stand. All seven commissioners were on hand last Wednesday for The log jam that had been holding up the Nicholas Johnson's farewell appearance as a member of the FCC. They are (I to r): FCC's passage to a period of transition Richard E. Wiley, H. Rex Lee, Robert E. Lee, Chairman Dean Burch, Mr. Johnson, began breaking up last week. Nicholas Charlotte Reid and Benjamin L. Hooks. Johnson, five months past the expiration of his term as a member of the FCC, ord and reputation as one who is lib- he had no plans for his post -commission suddenly left. The Senate Commerce eral and consumer- oriented has been career -even whether it would be pur- Committee was understood to be plan- standing by a promise to support his con- sued in Washington or back in his home ning hearings late next month on the stituent, or at least not oppose him, is un- town of Tucson, Ariz. confirmation of President Nixon's nomi- derstood to have obtained the commit- The chairman also knocked down spec- nation of his successor -James H. Quello, ment from Senator Pastore to hold hear- ulation that a wish to see through to com- the Detroit ex- broadcaster, And FCC ings next month. And he obtained it two pletion various issues-such as children's Chairman Dean Burch indicated he was, weeks ago, before Mr. Johnson disclosed television programing or pay -cable tele- finally, beginning to zero in on a depar- his plans. vision -would necessarily keep him at his ture date of his own. There had been reports and speculation desk. He said he is interested in a host Mr. Johnson, the sharp- tongued Demo- over the past weeks about the President of issues before the commission. But, he crat who had outraged broadcasters and giving Mr. Quello a recess appointment noted, matters in which the commission fellow commissioners alike with criticisms when Congress goes home for Christmas. is involved often seem open -ended in of both, had been continuing to serve in However, the White House is said to have terms of the time they require for settle- the absence of a successor. But, with lit- ruled out that tactic, on the basis of ment. tle advance warning, he left the com- "commitments," presumably to Senator In any case, the reshuffling now begin- mission on Wednesday, to return to his Pastore. ning in FCC personnel is bound to result home state of Iowa, where he is expected Chairman Burch has inspired a torrent in a significant change in the commission's to run for Congress next fall. of speculation and rumor about his de- political and intellectual coloration. For The Quello nomination had been pi- parture almost since he joined the com- one thing, Messrs. Johnson and Burch, geonholed by the Senate Commerce Com- mission, on Oct. 31, 1969. Most chair- although ideologically at war on most mittee since September, when Mr. Nixon men leave after two years; few stay as issues, have generally been regarded as announced it (BROADCASTING, Sept. 24) long as four. Chairman Burch last week the cable industry's major friends on the -more than two months after the John- talked about his plans, though in general, commission. For another, despite the ten- son term ended. Senator John O. Pastore rough terms. sion between them, perhaps because of (D- R.I.), chairman of the committee's The principal factor delaying his de- it, they have played major roles in setting Communications Subcommittee, who parture has been the delay in the selec- the commission's intellectual tone. would preside at the hearing, let it be tion of a successor to Mr. Johnson. "I More than that, neither of the commis- known that in view of the delay on the have an obligation to the commission to sion's two remaining Democrats -H. Rex President's part in making a nomination, leave it in as good shape as I can," he Lee or Benjamin L. Hooks -nor Mr. the committee felt no sense of urgency said. "And leaving it with two vacancies Quello seems likely to carry the anti - about moving on it. is not a good idea. So we're back to where broadcaster, pro -consumer lance with any- But it is also understood that Senator I was, the key is the Quello seat." thing like the passion of a Nicholas Pastore was not relishing the kind of He indicated he is prepared to remain Johnson. Indeed, the argument that Mr. hearing that was shaping up-one in in his job until Mr. Quello is confirmed Quello will face in his confirmation hear- which possibly scores of consumer -group -but not if that process takes all winter ing is that a lifetime as a broadcaster - and minority -group representatives would and summer. And if Mr. Quello is reject- he was at WJR Detroit for 25 years, retir- appear in opposition to the nomination. ed by the Senate and the President is ing as vice president of the parent cor- The committee has received a heavy vol- required to go through the entire process poration, Capital Cities Communications ume of negative mail on Mr. Quello. of selecting and making another nomina- .Corp., in 1972 -ill equips him to serve But last week, it was learned that Jan. tion, Chairman Burch indicated he would the public as a member of the FCC. 23 has been set as the date for the start of not feel bound to remain at the FCC. "I Whether he can surmont that kind of seven days of hearings. Senator Philip don't intend to be here until the Fourth assault is the question. Senator Warren Hart (D- Mich.), who despite a rec- of July," he said. However, he indicated G. Magnuson (D- Wash.), chairman of

Broadcasting Dec 10 1973 19 the Senate Commerce Committee, and residence in the state in 1973. The third local television, in articles and in books other members of that panel, are on rec- district, now served by Representative H. -in all of them making outrageous state- ord as opposing the appointment to regu- R. Gross, a conservative Republican and ments that commanded attention. latory agencies of individuals whose pro - a one -time newsman for wHo(Am) Des Did he make a difference? The evi- fesional lives have been bound up with Moines, is the district he is said to be dence indicates that he did. the industries they would be called upon interested in representing. Commission Johnson did not invent the to regulate; Senator Magnuson was Mr. Johnson said he will live in a farm- consumer movement, generally or as it among the leaders in the successful fight house he has rented in Kesley, and will operates in the area of broadcasting. The last summer to oppose the appointment of be associated with a law firm in Waterloo Office of Communication of the United oil industry attorney Robert H. Morris of -Fulton, Frerichs, Nutting & Kennedy. Church of Christ, for instance, was work- San Francisco to the Federal Power Com- But, he said, he "will never cease to use ing in Jackson, Miss., among blacks who mission. whatever forum is available" to encour- felt more abused than served by WLBT- What's more, Senator Pastore is re- age citizens to take an active role in gov- (Tv), while Mr. Johnson, as a 29 -year- garded as sensitive to charges that he and ernment in general, and broadcast reform old maritime administrator, was still the Senate are unconcerned about the in particular. He is reported to have been hasseling the maritime industry's ship- needs and desires of minority groups. urged by the National Citizens Commit- builders and unions. Some leaders of minority groups feel con- tee for Broadcasting to take a post with But Commissioner Johnson certainly fident Senator Pastore can be reached on it. And an aide to the former commis- caught up with the movement. CBS that point. One matter about which Mr. sioner last week said that he might, if he Washington Vice President Richard Quello is bound to be questioned at a can serve NCCB from an Iowa base. Jencks, who has debated Commissioner confirmation hearing is the March 1971 However, Mr. Johnson disclosed that Johnson on a number of occasions and memorandum that was written by a Cap - he will not be cutting himself off from who makes no secret of his basic dis- cities executive, Andrew E. Jackson, who the Washington scene, regardless of with him, has said that, next for He told agreement is black, reflecting the view that Mr. whether he runs Congress. to Ralph Nader, Mr. Johnson is "Ameri- Quello is insensitive to the needs of mi- his audience in Philadelphia that "in look- publicist" for the consumer and role of com- ca's foremost nority groups (BROADCASTING, Aug. 27). ing at the present future movement. And there is the testimony However, Mr. Quello is confident he munity- reform efforts in broadcasting," he Kenneth A. office. of former Commissioner can muster considerable support for his will maintain a Washington Cox, who held impeccable credentials as nomination from the black community in a liberal, activist and hard -nosed regu- Detroit. Furthermore, Senate sources say RETROSPECTIVE lator while he was on the commission. that the fate of the Quello nomination is L He often sided with Commissioner John- up to Mr. Quello. They do not believe son on the major issues but he played that Senator Pastore will oppose him on Seven years the game by more conventional rules. He the basis of the "Morris precedent" or says Mr. Johnson has "succeeded" in the unless specifics are presented warranting and five months: tactics he employed. "Maybe he did bet- rejection. "It really depends on the hear - ter than I." As proof, he cites the hun- ing-on how Quello conducts himself," a look back dreds of petitions that have been filed one source in the Senate predicted. with the commission to deny license - But much of the attention on the at the tenure renewal applications. "He didn't go out changing character of the FCC last week and file all those petitions," Mr. Cox says. was still focused on Nicholas Johnson. of Nick Johnson "People did who were encouraged by He had originally announced his plans him." for last week's departure at a Democratic Finally, five months after his term Albert H. Kramer, founder and former fund -raising party in Cedar Falls, Iowa, expired, Nicholas Johnson has announced director of the public -interest Citizens on Saturday, Dec. 1. However, the an- his departure. The announcement was Communications Center, who filed many nouncement received little or no media both anticlimactic, because of its belated- of those petitions on behalf of citizen attention. So he disclosed his plans again, ness, and dramatic, because of its abrupt- groups, agrees with Mr. Cox's assess- on Monday, in an interview on KcFI(AM) ness. Nevertheless, the sigh of relief issu- ment. "Nick's message to the public has Cedar Falls. That made the wire services. ing from broadcasters across the country, been, 'You can't rely on anyone. Do it And on Wednesday, he took advantage of not to mention his colleagues on the yourself.' " As Mr. Kramer sees it, "Nick a long -standing invitation to address the FCC, seemed to have the collective force has tried to bring the American system Main Line Forum, in Philadelphia, to of a full -blown hurricane. To many, he to bear on the processes of government." discuss his departure reasons for it -the has been a curmudgeon, a burr, a prod of Commissioner Johnson and the seven years and five months that a This picture to the conscience, a troublemaker, drawn by Messrs. Jencks, Cox and preceded it -in some detail. a phony, a publicity seeker. It wrecker, Kramer is one that would be familiar to He said he was leaving the commission is not too much to say that, in some "not to abandon the fight" for the public most of those who have known him over quarters, he was hated. the several years. But one who puts interest "but to continue it effectively." would not have had it past He probably a different light on the commissioner's And he made it clear that fight includes way. Arousing those feelings any other is commissioner himself. In opposition to Mr. Quello's nomination. plan those career the was a by- product of the that an interview last summer, when his term Mr. Johnson said he had stayed on the his most closely who have watched career was drawing to a close and it appeared commission pending the appointment of President Johnson say he evolved after he would be leaving the commission, he a facilitate "a smooth tran- in 1966. successor to appointed him to the commission himself not as a revolutionary sition." But he he found the appoint- policy, politics pictured sad For whatever reasons of in the actions of the ment Quello "appalling." And be- he decided seeking solutions of Mr. or psychological make -up, people but as an intellectual cause he wants to remove "any possible an effect, seeking solu- early on that, if he was to have tions in the minds of academics. question" as to his motive in opposing it would not be through the normal com- the nomination, he said, he is resigning. mission processes. His constituency and "My emphasis was on the considera- power were "out there," among the peo- tion of things other than economic and As for his future, Mr. Johnson did not power." mention the possibility of his running for ple. He would engage them in the proc- political Congress. If he does run, it would mark a esses of government, stir them up, in- In that connection, he said, he sought reversal from last year, when at the last form them of their rights in the broad- to involve the academic community - minute, he announced a decision against cast- licensing process and of broadcast- the law schools and the departments of running for the Senate (BROADCASTING, ers' obligations, and in the bargain, of economics -in the job of helping to de- March 27, 1972). However, his decision what he regarded as the FCC's failure to velop policy for regulating the commu- to resign from the commission and return make sure the public interest was being nications industries. The commissioner, a to Iowa in December rather than next served. And he did it with flamboyance one -time law professor at Berkeley, feels year is understood to have been dictated and dash, in speeches, in dissenting there is a considerable pool of talent in at least in part by a desire to establish opinions, in appearances on network and the universities -on the faculties and

Broadcasting Dec 10 1973 20 RC,' PrinieTnne

A good supplier does more than supply good products.

Services, Services Research & Development Project Management Parts Repairs Education &Training Information One of the ways we've be- use in programming and pro- come the most experienced com- duction rather than a more ex- Services, pany in broadcasting is by an- pensive, complex showpiece. ticipating broadcasters' needs. And broadcasters have respond- To do that, we have to talk to ed by ordering and reordering Services you. So periodically we send out at a gratifying rate. our survey teams to find out A further result of the feed- what people in the business are back we got is our whole ap- It all starts thinking, doing and planning. proach to automation. We found with getting to For example, in the early a widespread interest not only stages of the development of our in equipment with automatic know you. TCR -100 Cartridge Recorder, performance features, but also RCA survey teams spent weeks in equipment that handles pro- At RCA, we believe that prob- poring over station program gram segments automatically. ably the most valuable asset a logs. Their purpose : to find out Besides the TCR-100, this led to company has is its relationship what really happens at the sta- the new TCP -1624 Cartridge with its customers. tion break. How long is the typ- Film Projector. So in addition to constantly ical spot? What's the optimum improving our product line, number of events that a station we've tried over the years to break machine should be able to develop a wealth of services handle? Is the added expense of "Our survey geared to your special needs as a "random access" machine a broadcaster. really necessary? teams...find out And in this issue of Prime Getting answers to these ques- what people in Time, we'd like to tell you about tions resulted in a Cart Machine the business are some of them. designed for easy, day-to -day thinking, doing and planning:' Project Management And to make sure that our The giant on Mt. Sutro. technology keeps up with what If you've ever wondered how big an antenna system project broadcasters need in the years RCA can undertake, the new tower on San Francisco's Mt. Sutro ahead, there's our Princeton should give you an idea. Research Center. Here's where It's 977 feet high, nearly as tall as the Eiffel Tower. It serves basic communications research four FM, five VHF and three UHF stations, one of the latter not leads to breakthroughs of to- yet on the air. morrow. Three types of TV antennas, Another vital service factor plus standbys, were provided is your RCA representative. by RCA : VHF Superturnstiles, When he calls on you or your Traveling Waves, and UHF chief engineer, it isn't just to Polygons. sell you something. He's there to The final design was the re- help you with your planning -to sult of an eighteen -month de- assist in the determination of velopmental program by RCA how our latest equipment offer- engineers, using computers ings may best be applied to your during the early mathematical individual operation. He's also stages to plot electronic inter- your link to our products of the actions among the antennas. future. His analysis of your Later, these calculations were everyday operations, his reports evaluated with 1:10 scale of your comments and needs models. play a major role in our plan- RCA managed the logistics ning activities. of getting the right antenna And in the pages of this Prime materials to the site at the right time, supervised the installation, Time, you'll find a lot of other and checked it all out after construction. ways we're committed to the fu- But big projects aren't the whole story. We handle small and ture of the broadcast industry. medium -size jobs, too. Anything from a modest mobile van to Knowing your needs is just the complete studio systems of cameras, VTRs and telecine units, like first step in being a qualified the complex we supplied to the Austrian broadcast agency ORF in supplier. Vienna. What do you have in mind? Maybe we can help. Talk to your RCA representative. Parts Getting on the ball to keep you on the air. Speeding your orders rates top priority at our Parts and Accessories Depot in Deptford, N. J. This is because we know that even good products may need a replacement part fast. First of all, this means we've got to have the parts you need in stock. So we built one of the largest commercial electronics parts distribution centers in the world. Seven football fields would fit into it with room to spare. Then we stocked over 40,000 different stock numbers. With minor exceptions, RCA stocks replacement parts for 10 years. However, some parts that In emergencies, our proximity to Last Christmas Day, when are in active use are stocked for Philadelphia International Air - the modulation transformer of periods extending up to 25 years port-a fifteen -minute drive - WHWH -AM, Princeton, N. J. or more. contributes to speedy delivery. burned out, its chief engineer But having the parts here at called Parts and Accessories. We RCA is just the beginning. Get- had the part he needed, and two ting them to you is important, hours after his phone call, a new too. transformer was at the station That's where our computer "We stock most ready for installation, and the comes in. It's helped us reduce replacement parts engineer was breathing a sigh average delivery time consider- for transmitters for of relief. And remember -this ably. Perhaps one day you'll 10 happened on Christmas Day. place your order directly with a minimum of All of which shows what you our computer, further speeding years :' can expect from RCA Parts and delivery time. Accessories. And demonstrates We ship by just about every our belief in doing more than form of transportation there is. supplying good products.

lease on life for a fraction of what you'd pay for new equip- Repairs ment. We've restored hundreds of microphones to like -new con- dition -and we certify that the With CRAE, refurbished mikes meet original specs. "good as new" is Depending on what the equip- a lot cheaper ment needs, you can choose from systems modification and than "new. updating, complete overhauls, "electronic washing ", testing, Maybe you don't need that refinishing and optimizing. new piece of equipment yet. For further information, or a It could be that all your old quote on a specific project, con- equipment needs is a quick visit We can take older RCA cam- tact Mr. D. G. Mager at RCA, to RCA Custom Repair and En- eras, projectors, VTRs and mul- Bldg. 2 -2A, Front & Cooper gineering (CRAE). tiplexers, and give them a new Streets, Camden, N. J. 08102. Education and Training Seminars on RCA equipment make sure you get out every- thing we put in. When we sell you a piece of equipment, we want you to get the fullest possible use out of it. So we've created an ongoing series of technical seminars, each centered around a major customer personnel who don't Purchasers of major broad- RCA product. Like the TCR -100 require in -depth training. cast products qualify for RCA Cartridge Recorder, the TR -70C We're even looking into the seminars. Your RCA represent- reel -to -reel VTR, the new TK -45 possibility of going to our cus- ative can arrange for your par- Color Camera and others. tomers with regional seminars. ticipation. From 350 to 400 station engi- neers, teleproduction and CCTV systems people attend these sem- inars each year. Located in Camden, N. J., our Information Broadcast Training facility houses a fully equipped studio Service by the numbers. for hands -on training, plus classrooms. They're used for in- Just about any problem you may have that's not covered structing our own personnel as under "Parts" or "Repairs" can be handled by calling the well as our customers. Tech Alert number at the left below. You can get product information, answers to warranty questions, installation schedules and other help. The Tech Alert operator will connect you with the right specialist for your problem during business hours. "From 350 to 400 After hours and on weekends, a recorder will take your station engineers, message for action the next weekday, and also give you an teleproduction and emergency number. CCTV system people attend RCA seminars each year."

Under the direction of a new Manager of Broadcast Technical Tech.Alert Parts repairs Training, John W Wentworth, Tech Alert. It's one number you can call 24 hours a day, author of the pioneering text seven days a week. Color Television Engineering, And as for Tech Alert people, you'll meet them each time several educational innovations you purchase a major RCA product. They're the people who are being implemented. arrange to have a field engineer come in and check it out for Among them are more em- you. phasis than ever on hands -on Along with the Tech Alert number, we've also included the instruction, the use of team - phone numbers for repairs and parts replacement, discussed teaching techniques, and mini - elsewhere in this issue. courses on equipment operation and trouble -shooting for those among the graduate students-that was some felt, was not always scrupulous. And Spiro T. Agnew occupied the role, Com- going untapped. He tapped those sources perhaps most galling of all was the seem- missioner Johnson was the principal pub- for a total of some 100 staff aides - ing self-righteousness that laced so many lic critic of network news. In an article legal assistants, summer interns and the of his papers, the attitude, too, that those in TV Guide, on July 5, 1969, he had like -in his years on the commission. who disagreed with him on issues on charged the networks with suppressing Mr. Johnson said he spent relatively which he felt deeply were, somehow, "anything" they found inconsistent with little time on matters related to citizen moral or at least intellectual incompe- their personal views or interests. On the groups -maybe 5 %. And if Mr. Cox tents. same Face the Nation on which Com- points to the hundreds of petitions to His colleagues on the commission felt mission Johnson made the wedding - deny as the fruits of a successful career, this last most acutely. They learned early ring remark, two CBS newsmen, Mike Commissioner Johnson suggests vaguely in his term that the young Nick Johnson, Wallace and George Herman, who ap- that law -review articles and doctoral dis- so deferential to his elders on the commis- parently took the TV Guide piece per- sertations and communications courses sion in meetings and in social gatherings, sonally, sought to cross -examine him on in law schools and schools of economics wrote dissenting opinions in a blistering the specifics of his charges, and failed; have been generated at least in part style that seemed to know no restraint. he bobbed and weaved until time ran by his visits to colleges and universities. In dissenting to the commission's ap- out. But Richard Salant, president of But this may be simply the reflection proval of the ABC -ITT merger, in De- CBS News, given the opportunity for a of a man with strong intellectual in- cember 1966, he accused the commission reply by TV Guide, cited specific stories terests who early in his career as an FCC of making "a mockery of the public re- CBS had done on subjects the commis- commissioner was reported in a BROAD- sponsibility of a regulatory commission sioner said the networks purposely ig- CASTING "Profile" as expressing concern that is perhaps unparalleled in the his- nored. If today Commissioner Johnson about the "wild -man" image he seemed tory of the American administrative is an eloquent and forceful defender of to be acquiring (BROADCASTING, April 24, process." (The merger later came unstuck the network -news operations against 1967). For Mr. Cox recalls a Nick John- after the Justice Department entered the what he sees as efforts at intimidation on son that conforms more closely to the case and took the commission to court. the part of the Nixon administration, public image. Mr. Johnson once offered While the court was still considering the network officials are not impressed. They "a friendly criticism" when they were matter, ITT exercised its option to with- note that he has been the foremost ad- serving together on the commission, Mr. draw from the agreement.) vocate of public access to the airwaves Cox said. "He was getting a reputation And his Yale Law Journal article, "A on the ground that broadcasters are gov- as a headline hunter, but he felt that Fly Day in the Life" of the FCC, published ernment instrumentalities -a proposi- and Durr and Minow and Henry had last July, indicated that approaching tion and an argument that broadcasters slugged along writing dissents read only separation from the commission had not emphatically reject. by communications lawyers, making mellowed Nick Johnson. Why the analy- Commissioner Johnson shrugged off speeches to broadcasters, giving inter- sis of a single day's activities? It might the criticisms of the networks and others. views to the trade press, and testifying be instructive "in determining why an He was making his impact; he was before Congress -just talking to mem- agency is failing at its job or why it acts getting his message across; he was serv- bers of that 'subgovernment' that Nick in a consistently unprincipled manner" ing as an advocate for those (whatever is always talking about-and that our (BROADCASTING, July 30). Obviously, he the validity of their positions) he felt effort was therefore limited. He went had long since passed the point of ques- would not otherwise be represented. (In outside to stir things up. It's a valid tioning whether the agency fails in its an interview on CBS last summer, he approach." James Lawrence Fly, Clifford job or acts in an unprincipled manner. suggested that the commission should Durr, Newton N. Minow and E. William The networks were a special and fre- have six members like him representing Henry were all, like Mr. Johson and quent target. They were "child molesters" what he said was the public interest Commissioner Cox, renowned commission and "pushers to a junkie nation." In an and one representing private interest. liberals. All but Mr. Durr served as appearance on CBS's Face the Nation, in That one commissioner, he said, could chairman. (It might also be worth not- September 1969, in discussing political then be the controversial and outspoken ing, as an indication of Mr. Johnson's broadcasting, he said it is "preposterous" member.) approach, that when the Johnson office for an industry earning the profits he Mr. Cox believes stations have become produced a major effort, such as the rank- said broadcasters were earning to "hold more responsive to public -interest groups ing of major -market affiliates, he made up the elected officials" and require them and more concerned about such matters sure copies were hand -delivered to the to pay for the time they use, then added: as commercial practices and children's news media he thought would be inter- "It's kind of like a criminal stealing a programing at least in part because of ested.) woman's wedding band after he's raped Commissioner Johnson's speeches and If the approach was "valid," some her." (Nor was that a spur-of- the -mo- public appearances. And his TV Guide questioned the methods. They accused ment comment; he had tried it out on piece -extreme, overstated and unfair as Mr. Johnson of believing that extremism the office staff while preparing for the it may have been -might even have per- in defense of the public interest is no vice. program, and decided to use it on the suaded network news executives and His criticisms were not measured; they air.) newsmen to take a hard look at their con- were sweeping. His regard for the facts, And before former Vice President sciences and their motives. And if by his

Evolution of a commissioner

1966 1969 1970 1971 1973

Broadcasting Dec 10 1973 25 criticism he was alienating his colleagues missioner Johnson did put his stamp was responsibiliy that goes with success is one on the commission and sacrificing any the celebrated Boston channel -5 case, in he does not want to carry. Commissioner chance of winning support for policies he which the commission for the first time Johnson chose not to make clear his un- favored, that seemed a small price. But denied the license -renewal application of equivocal support for a bold new depar- he paid it a television station - WHDH -TV - and ture in commission policy in the wtrox "His positions were so extreme, so granted a competing application, that of case; he talked of an "interesting experi- vitriolic, that he lost the confidence of his Boston Broadcasters Inc.. on Jan. 22, ment." And experiments by their nature colleagues," a commissioner said recently. 1969. Since a major factor in the deci- sometimes fail. (For the record, the de- "Whatever he brought up was looked on sion was the concentration of control of cision, based in large part on the ground with distrust and suspicion. I didn't trust mass media -the station was under com- that WHDH -TV was owned by the corpora- him. I did not think his intent was to find mon ownership with the Herald- Traveller tion that published the Herald Traveler, constructive solutions." -and since many television stations, in- led to the demise of the newspaper.) Chairman Dean Burch did not try to cluding most of the major ones, would Mr. Johnson does not see his departure hide his contempt. Like his predecessor, be vulnerable to challenge on that ground, from the commission signaling a weaken- Rosei H. Hyde, Chairman Burch thought the decision had the impact of an earth- ing of the citizen movement in broadcast- Mr. Johnson's attacks on the commission quake. And the reverberations have not ing. He feels the citizen movement gen- scurrilous and his tactics and arguments yet ended, despite the commission's de- erally is getting stronger, nourished by an dishonest. He said as much when, in corn - termined efforts to erase the decision's increasing number of people with the menting on "A Day in the Life" of the precedential effects. necessary education and the time and fi- FCC, he called Mr. Johnson intellectually Four years later, the commission ac- nancial resources to work for change. dishonest. tion still seems unreal. Only four com- Furthermore, he says, "People have seen It would not be accurate to say, how- missioners voted -Mr. Johnson, Robert evidence that that they can no longer ever, that Mr. Johnson had no impact on T. Bartley, Robert E. Lee and James J. place unrestricted faith in authority - commission policy. He did, although Wadsworth. Only Commissioner Lee fav- particularly since Watergate. The respect with few exceptions-and one of historic ored renewing WHDH -TV'S license. Corn - that the average person has for business is proportions -his impact was negative. missioner Wadsworth, who retired from down. Students are prepared to challenge One former official who was no particular the commission in November 1969, was teachers, the citizen in the street, the fan of Mr. Johnson's, says that "fear of incensed at WHDH because of the ex -parte police. And they're not going to trust the Johnson dissents" persuaded the commis- activity that had placed the grant of its station operator. Also, they have seen evi- sion on several occasions to modify posi- original authorization under a cloud and dence of citizen activity, some of it suc- tions they were considering. And in a because of what he considered the cava- cessful, as in the civil- rights movement. number of instances when he did not lier attitude of WHDH officials toward the Now he is moving back home to Iowa, persuade the commission to change ex -parte charges. As he acknowledged to a farm house he is renting in Kesley, course, the dissenting opinions he wrote later, he cared not at all about the con - where he is expected to prepare for a race figured in court reversals of commission centration-of- control issue (BROADCASAST- for Congress. Representative H. R. Gross, actions. This was the case, for instance, 1NG, Dec. 28, 1970 -Jan. 4, 1971). the conservative Republican who repre- when the commission adopted a policy But former Commissioner Bartley, who sents Iowa's third district, is the man he statement aimed at protecting broadcast- retired from the commission last year, has an eye on opposing next fall. In the ers against challengers for their frequen- and Mr. Johnson cared. It was an article meantime, Mr. Johnson, who is divorced. cies at license- renewal time, and when of their ideological faith. And although will practice law, write -a book about his the commission rejected the argument of Commissioner Bartley was listed as the experience at the FCC is one project - environmentalists that its ruling extend- supervising commissioner on the opinion, and live the kind of basic, simple life he ing the fairness doctrine to cigarette commission sources say it was Commis- extolled in "Test Pattern for Living" - commercials was precedent for its further sioner Johnson who pressured the staff doing his own mending, and doing with- extension of the doctrine to commercials into basing the opinion on the newspaper- out a television set. for high -powered automobiles and leaded television station crossownership issue. With James H. Quello in Commission- gasoline. (It was also the case when the Which was within his authority as com- er Johnson's place- assuming he is finally . commission held that broadcasters could missioner. But then he added a final confirmed -the commission will certainly impose a flat ban on the sale of time for touch. He did not vote for the commis- be quiter. And there are those who, like controversial-issue programing. However, sion opinion. He concurred in the result Mr. Cox, feel it will be poorer. "He has although the appeals court overruled the and wrote a separate statement in which filled a vitally necessary role of critic," commission, the U.S. Supreme Court he affected a detached attitude. He said Mr. Cox says. "The industry needs critics; later overruled the lower court and Com- he felt no "passion" for the ultimate win- it gets into trouble without them. The missioner Johnson.) ner in the case, and was taking no posi- commission needs critics too." But one staffer says that Mr. Johnson tion on the merits of continued news- Some at the commission- commission- played a positive major role in shaping paper ownership of broadcasting proper- ers and staff members alike -indulge in FCC cable- television policy. "He did a ties where there are competing media. But what -might- have -beens in discussing Nick great, constructive job" on the package he also said the decision was "a step, how- Johnson. They wonder what contributions of cable -television rules that was adopted ever small, back toward the commission's Commissioner Johnson, with his intelli- in February 1972, he said. But, the staffer often professed but seldom evidenced be- gence and energy, might have made if he added, Mr. Johnson went too far in "try- lief in the benefits of local ownership and had been less extreme in his petitions, if ing to hang on cable systems the kinds of media diversity. It is at the very least," he had cooperated with his colleagues in- access -channel obligations they could not he concluded, with an air of supreme stead of antagonizing them, if he had handle." casualness, considering the devastating worked patiently for changes in commis- Eventually, Mr. Johnson denounced loss to WHDH, "an interesting experiment sion policy that he thought serve the the package, in a statement in which he which will be watched carefully." public interest, "A more moderate Nick concurred in it in part and dissented in Why the detached air? Commissioner Johnson would have been a most valua- part, calling it "a classic case study" of Johnson said he did not recall the cir- ble addition to the commission," one "the decision- making process at its cumstances surrounding his vote, al- staffer said recently. worst," an example of "industry domina- though he did say he remembers being There are many, of course, who would tion of government," and of "presidential particularly "concerned" at the time dispute that -the citizen groups he helped interference in the operation of an agency about the concentration -of- control issue. arouse and encourage. In any case, talk- responsible to Congress" -this last a ref- It might be as a commission staffer -a ing about a "moderate" Nick Johnson is erence to the Office of Telecommunica- staffer who admires Mr. Johnson's "style" obviously a contradiciton in terms. For tions Policy's efforts to persuade the con- and respects his intelligence -puts it: better or worse, he did it -his seven years tending industry parties to accept a com- "Commissioner Johnson is a wrecker. He and five months -his way. promise package that would eliminate the doesn't want to win; he wants to bleed. danger of Congress being dragged into a He never wants to conclude anything. (This retrospective on the FCC career of bitter fight over cable legislation. It's got to be perfect." Nicholas Johnson was written by Leonard The one major matter on which Com- Or it could be too that the burden of Zeidenberg, senior correspondent.)

Broadcasting Dec 10 1973 20 lighting by 25 %. "That is a fair share," discharged from his post at the University Broadcast hours he said, "and a good example." (Metro- of Nevada at Las Vegas, allegedly as a media also owns Foster and Kleiser Co., result of pressure brought by broad- eyed as lever outdoor billboard firm.) casters. Mr, Klein also suggested that savings on energy crisis could be realized if broadcasters were to alternate early morning sign -on in a given Herb community. Klein suggests 1 a.m. curfew; "A voluntary, industrywide Savings -time a professor would advance TV effort," he said, "is preferable to cum- networks' prime time; the FCC, bersome government regulations." bill may hit still open- minded on the subject, At present, the three TV networks have is adding up -TV broadcast radio power use routinely to 1 a.m., although Nixon's desk some go longer. ABC, for example, runs Herbert G. Klein, former communica- its Wide Wide World of Entertainment later this week tions director for President Nixon and from 11:30 p.m. to 1 a.m.; CBS runs its now a Metromedia Inc. vice president late movie during the same period. NBC, Daytimers offered some relief; for corporate relations, urges a TV cur- however, recently inaugurated its Tom conference to iron out discrepancy Snyder 1 few at 1 a.m. to conserve energy. Such a Tomorrow show from to 2 a.m. in effective dates and questions cutoff, he told students at the University In Los Angeles, Metromedia's own RI-TV- about states straddling two zones of Nevada's school of journalism in try) runs movies throughout the night. Reno, would not be unduly harsh on The professor -Donald W. Hendon of The Senate passed a bill last week that broadcasters. At midnight, he said, there Columbus College-backs up his sug- would place the U.S. on year -round day- are 18 million households watching TV, gestion with a 154- respondent survey: light- savings time and offer relief from but thereafter there is a sharp dropoff- 77 from Columbus (in the Eastern time presunrise broadcasting restrictions to zone) 109 million by 1 a.m., six million by and 77 in Auburn -Opelika, Ala. some 100 daytime radio stations. The 2 a.m. (in the central time zone). Both are in daylight-savings time bill was sent to a And a college professor in Columbus, the Columbus viewing area. Within that conference committee to iron out dif- Ga., would do Mr. Klein one better - sample, on Fridays, for example, the ferences in the effective date and certain by requiring the television networks to Easterners said they go to bed at mid- state exemptions. Congressional officials advance their prime -time hours from 8- night, the Midwesterners at 11 p.m. In believed that the bill could be ready for 11 p.m. to 7 -10 p.m. in the Eastern and the Eastern survey, 15% of respondents the President's signature by the end of Pacific time zones. The thesis he shares said that staying up to watch TV was the this week. with Mr. Klein: that one of the princi- most important determinant of bedtime, As passed last Tuesday, the Senate ver- pal factors governing bedtime-and thus 29% said it was the second most im- sion (S. 2602) contains the same lan- lights out-in those populous areas of portant reason, 25% said it was the guage on relief for daytime -only stations the country is the sign-off time of popu- third. The respective figures among the as the bill passed out by the House (H.R. lar network shows. central zone respondents were 16 %, 11324) two weeks ago (BROADCASTING, (Independent of either suggestion, the 39% and 30%. Dec. 3). The bill instructs the FCC to FCC's Broadcast Bureau-at the behest Professor Hendon projects his find- permit daytimers to operate "not in ex- of Chairman Dean Burch gathering ings to the belief that a shift in network cess of one hour prior to local sunrise" -is if data on how much energy is used by programing practices could result in an such a permit is in keeping with exist- broadcast stations in sending out their almost 1% reduction in energy use -a ing international treaties. The daytimer signals, as well finding he has brought to the attention amendment was introduced by Senator as how much is used by Robert TV and radio receivers in picking them of the FCC, the Senate, the House of Dole (R- Kan.). Originally, up [BROADCASTING, Dec. 3]. The com- Representatives and the networks them- the Senate Commerce Corn - mission, selves. mittee had refused to entertain any at the moment, is purely fact - amendments finding, in anticipation This is not the first time Dr. Hendon which it considered of spe- that the question cial will be to has figured in broadcast matters. Several interest, like the daytimer provision. put it by one or another of And, it the administration's energy councils. years ago he brought charges against had announced plans to ask the House to excise its daytimer- relief Chairman Burch says there's no predis- TV stations in Las Vegas, saying that pro- vision from the H.R. 11324. But com- position to à reduction station had clipped network commercials. of broadcast mittee members, after conferring with time; indeed, he notes that a Subsequently, Dr. Hendon said, he was case could FCC officials, reversed their position and be made that broadcasting should be allowed the Dole amendment to be intro- encouraged rather than discouraged, in duced. FCC experts, an effort to keep people committee staff home rather than members said, had expressed the on the road in search of other diversion. com- mission's desire to have a legislative Canada and Japan, however, have im- mandate on matter posed broadcast curfews.) the of rolling back start -up times. There was concern that Senator Paul Fannin (R- Ariz.) brought the approximately up the idea 100 stations ineligible of shortening the entire for presunrise authority and operating on broadcast day during hearings on the American emergency clear channels might inter- energy bill (S. 2589) last fere with other American -based stations month. Somewhat facetiously, his staff and members raise Sec. 316 considerations. Sec. say, the senator said that a dual 316 of the Communications purpose could be achieved Act pro- if broadcasters hibits infringement on the coverage area did not stay on the air so late at night. of a licensee without a hearing. Not only would the power used by broad- Silver celebration. Senator Warren cast The Senate and House bills now go to stations be cut if they signed off ear- Magnuson (c), joined KING -TV conference. Her, but "a lot of the There is a discrepancy in the garbage on the tube" Seattle founder Dorothy Bullitt (I) and effective dates would be tilt off as well, of the bills-the Senate one of his aides President Ancil Payne (r) for a cele- version would make paraphrased him as saying. daylight- savings bration of the station's 25th anni- time effective sometime after the first A 1 a.m. of signoff, Mr. Klein said, not versary Nov. 25. The ceremonies the year, the House's only would save on electric power would make it ef- used Included a presentation by the sta- fective before Dec. 31. Also, the by statiops add in the operation Senate of TV tion and Its network, NBC -TV, of a version contains a provision that would sets at homes, but also would reduce lunar landing module to the Pacific allow lighting states split by time zones to exempt and heating in the homes of Science center. The quarter -million one viewers. section from mandatory daylight - He noted that the outdoor ad- dollar simulator was used by NBC In savings vertising industry law, thus placing the entire state already has cut its its telecast of the Apollo space shots. on a uniform clock.

Broadcasting Dec 10 1973 29 quest for an extension of time in which to highest average daily circulation of all the FCC file a formal petition to deny renewal Milwaukee TV stations. The AM has the Justice asks (BROADCASTING, Nov. 19). The deadline highest circulation of any radio station in to break up had passed Nov. 1. the city; it is 42% higher than the second Whatever the commission's views re- station. And the FM, although not among `concentration' garding the desirability of postponing the five highest-rated stations, is separate- renewal decisions based on media con- ly programed. in Milwaukee centration when it initiated the rulemak- The department's estimate that the ing that would force the breakup of multi- Journal Co. media account for some 75% Without awaiting rulemaking media holdings within the same markets, of the local advertising business in the on paper- station crossownership Mr. Baker said, "it could not have con- Milwaukee ADI is based on a number of it wants action on WTMJ- AM -FM -TV templated eliminating concentration as a facts and assumptions. Milwaukee broad- public- interest factor for nearly two full cast stations in 1970 received about $12.9 The Department of Justice, apparently renewal periods." (Actually, the proposal million in local advertising revenues, and impatient with the FCC's pace in resolv- to force the breakup of existing situations the Journal Co. stations are assumed to ing a rulemaking aimed at breaking up was made part of the rulemaking (Doc. have received no less than one fourth of multimedia holdings in individual markets 181101 in March 1970.) that, or $3.2 million. The newspapers pro- has asked the commission to designate for He also said that whatever the outcome duced about $52 million in revenues; $44 hearing the license-renewal applications of of the rulemaking, the commission must million of that is assumed to have come the Journal Co.'s WTMJ- AM -FM -TV Mil- act in situations where media ownership from advertising, and, based on national waukee. is so concentrated that license renewal averages, $36.1 million from local adver- The department noted that the rule- "cannot be squared with the public inter- tisers. making under consideration is now five est." And since local advertising expendi- years old, said that the commission can- Such is the case, Mr. Baker said, in tures in broadcasting nationally in 1970 not indefinitely postpone consideration of Milwaukee, where the Journal Co. owns were one fourth the total spent in news- concentration -of- control -of-media issues the only newspapers -the morning Sen- papers and broadcasting combined, the simply because of the pending rulemak- tinel and the evening Journal-as well as department translates the $12.9 million ing, and added that when a company con- three broadcast stations. He said that that local advertisers spent in broadcast- trols an estimated 75% of the advertising throughout the ADI-nine counties ing in Milwaukee into a combined total revenues in its area of dominant influence around Milwaukee -the two papers are of broadcast and newspaper local adver- -as it says the Journal Co. does -the the only ones with significant circulation, tising of $52 million. Of this, the Journal commission should act. that they reach more total homes (438,- Co.'s $39.3 million would constitute The arguments were made in a letter 000) than does any Milwaukee television about 75 %. written to the commission by Donald J. station (wITI- Tv- 409,000). He also said "A market share of this magnitude," Baker, deputy assistant attorney general that of the three VHF stations in Milwau- Mr. Barker said, "approaches monopoly for the antitrust division. The department kee, WTMJ -TV, an NBC affiliate, has the ... and is especially significant when it used the letter to convey its views after highest net weekly circulation, the highest occurs in so broadly drawn a territory as the commission last month denied its re- network base hourly rate and the second is Milwaukee's ADI. The fact that renew- ing the Journal Co.'s broadcast licenses tends to preserve that concentration makes at least a prima facie case that re- FEATURED BY newal is not consistent with the public interest and creates a cloud on the licenses that can only be dispelled at a hearing." AMERICA'S OUTSTANDING The department's action was greeted by Milwaukee's mayor, Henry Maier, who MEDIA BROKER has been feuding with the Journal Co. since the Journal last year excised part of a column he wrote for the newspaper on the ground it was libelous and then printed the remainder of the piece after, he says, he had asked that the column be FLORIDA withheld rather than edited. He has not been taking questions from Journal Co. reporters. Mr. Maier, who has denounced the $750,000 Journal Co. as monopolistic, wired FCC Chairman Dean Burch, as soon as he heard of the department's letter, on Nov. 30, saying that since the department main- Very good daytime facility in booming east tains that a hearing on the Journal Co. renewal applications is required, the hear- coast market. Operating in black but no where ing should be held in Milwaukee. He said this would give Milwaukee citizens, who near potential. Terms available to qualified are "the real victims of the Journal Co.'s monopolistic practices," an opportunity buyer. to be heard. He called a news conference to announce that he was sending the wire.

&COMPANY,INC. 36 queried on hiring BLACKBURN The FCC will look into the employment RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS practices of 36 stations in Illinois and Wisconsin whose normal renewal period WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 is this month. The commission has mailed 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. letters of inquiry to stations with 10 or 1725 K Street, N.W. (312) 346 -6460 Road. N.E. (213) 274-8151 more full -time employes and showing a (202) 331 -9270 (404) 873 -5626 73 -63 decline or complete absence of women or

Broadcasting Dec 101973 30 minority employes. Involved were: Young also has interest in KBLR(AM) WBEL(AM) South Beloit, WCGO(AM)- WTAS(FM) Bolivar, Mo. Buyer principals are Donald NOW wants to block Chicago Heights, WCVS(AM) Springfield,WDWS-AM- Kieffer. Mr. FM Champaign, WFMB(FM) Springfield, WFMF(FM) J. O'Malley and George D. Chicago, WFRL(AM) -WELL(FM) Freeport, WITY(AM) O'Malley has interest in Swanco Broad- San Diego sale to Storer Danville, WJOL -AM -FM Joliet, WKRS(AM) Waukegan, casting Co., licensee of KLEO(AM) Wichi- WOPA(AM) -WGLD(FM) Oak Park, WRMN(AM)-WJKL- Petition to FCC not only raises (FM) Elgin, WRRR(AM) and WYFE(AM) both Rock- ta, Kan.; KxYx(AM) San Antonio, Tex.; issue of woman -minority hiring, ford, WZBN(AM) -WKZN(FM) Zion, WAND-TV Decatur, KQEO(AM) Albuquerque, N.M.; KRMG- WGEM -TV Quincy and WICS(TV) Springfield, all Illi- but also charges trafficking nois; WFHR(AM) -WWRW -FM Wisconsin Rapids, (AM)-KWEN(FM) Tulsa and KKNG(FM) WGEZ(AM) Beloit, WHBY(AM) Appleton, WRAC(AM)- Oklahoma City, both Oklahoma, and The National Organization for Women in WRKR(FM) Racine, WRJN(AM) Racine, WTSO(AM) Madison, WZUU -AM -FM Milwaukee and WAOW -TV wBYu(FM) New Orleans. Swanco also San Diego, Calif., has petitioned the FCC Wausau. all Wisconsin. operates CATV system in several Florida to deny Storer Broadcasting Co.'s pro- communities. Mr. Kieffer is advertising posed acquisition of xcsT(TV) San Diego director for theater chain in Kansas City, from Bass Brothers Enterprises. NOW Changing Hands Mo. KWNS operates full time on 1290 charges that Storer's employment record khz with 5 kw day and 500 w night. reflects a pattern of discrimination against KWNS -FM is on 93.1 mhz with 29 kw women that requires further inquiry and Announced and antenna height 120 feet above aver- raises doubts about Storer's promise to Following sale of broadcast station was age terrain. employ minorities and women at KCST "in reported last week, subject to FCC ap- proval: WOLF(FM) Deland, Fla.: Sold by Shorn Broadcasting to Joseph Gratz for $200,- 000. Brian E. Tolby is president of Shorn, which also operates w000(AM) Deland. Mr. Gratz owns WELE(AM) South Day- EXCLUSIVE LISTING tona, Fla. WDLF is on 105.9 mhz with 76 kw and antenna height 245 feet above WITHIN 40 MILES OF average terrain. Broker: Chapman As- sociates. NEW YORK CITY Approved Non -directional daytimer with 6 A.M. sign -on. The following transfers of station owner- ship have been approved by the FCC Good opportunity for owner -operator. (for other FCC activities see page 56): KROS -AM -FM Clinton, Iowa: Sold by Priced at $500,000 Clinton Broadcasting Corp. to Public with terms available Service Broadcasters Inc. for $480,000. Contact: Bernard Jacobson is president of Clinton Broadcasting. Public Service is owned by Milton Q. Ford, Washington, D.C. office. Donald G. Jones, Harold Hoefker, George Ferry, Joseph Shafer and others. L Public Service is licensee of WTIM -AM -FM Taylorville and WVLN(AM)- WSEI(FM) Olney, both Illinois; KFIZ(AM) Fond du Lac, Wis.; WCTW(AM)- WMDH(FM) New ING. Castle, Ind. and wzoE(AM) Princeton, Ill. KROS operates full time on 1340 khz America's most dynamic and experienced media brokers. with 1 kw day and 250 w night. KROS- FM is on 96.1 mhz With 100 kw and an- WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 tenna height 360 feet above average ter- CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 rain. DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 WYPR(AM) Danville, Va.: Sold by Dan- ville Broadcasting Co. to WYPR Radio SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 Inc. for $380,000. David P. Welborne, Newspaper, president of Danville Broadcasting, also Brokers of Radio, CATV & TV Properties owns WTBO(AM) Cumberland, Md., and 50% of WNCA(AM) Silver City, N.C. WYPR Radio is owned by R & S Com- munications Inc. Harry L. Reiner is presi- dent of R & S, which also owns WExT- MAJOR MARKET AM (AM) West Hartford, Conn. WIPE is daytimer on 970 khz with 1 kw. KERG(AM) Eugene, Ore.: Sold by SOUTHWEST Guard Publishing Co. to Matteo Inc. for $255,000. Alton F. Baker is president of Non -directional daytimer with New Orlean's sunrise Guard Publishing Co. which owns news- to local sunset paper interests in Oregon. Mattco is authority. Newly owned by Russell H. and William W. redecorated and remodeled. Excellent Equipment. Matthias, who also own KBOM(AM) Bis- marck- Mandan, N.D., and KooK(AM) Billings, Mont. KERG operates full time Priced at twice gross ... $600,000. on 1280 khz with 5 kw day and 1 kw Terms Possible. night. Call Dan Hayslett in KWNS -AM -FM Pratt, Kan.: Sold by our Dallas office. KWNS Inc. to O'Malley-Kieffer Commu- nications Inc. for $254,000. William J. Young is president of KWNS Inc. Mr.

Broadcasting Dec 10 1973 31 approximately the same ratio as these founder and former owner of KJOI(FM) persons are available in the local labor Los Angeles, and his wife, Jean. market." Hope -Linkletter The commission vote was 5 -to-2. NOW also urges denial of the $12 -mil- Commissioners Robert E. Lee and H. lion sale on a number of other grounds, group gets brass Rex Lee favored following the review one of which revives the controversy sur- ring in Pasadena board's recommendation, at least to the rounding KCST'S successful effort to wrest extent of favoring Orange if it survived the the ABC affiliation for southern Cali- A decade of costly fighting hearing that was proposed. Commissioner fornia from xnrv(rv) Tijuana, Mexico for KRLA's 1110 khz facility H. Rex Lee, however, would not have (BROADCASTING, March 12). NOW con- is climaxed by FCC's award disqualified the other applicants on tech- tends that the sale would result in a vio- to Western Broadcasting Corp. nical grounds. lation of commission policy against traf- The original KRLA, owned by Donald ficking in broadcast licenses and network Almost 10 years after being deluged with R. Cooke, the brother of Jack Kent affiliations. 19 applications for the facilities of KRLA- Cooke, Teleprompter Corp.'s chairman, which It notes that Bass, acquired the (AM) Pasadena, Calif., which lost its was denied renewal of its license on station $1,108,000 in 1967, agreed to for to operate on 1110 khz in 1962, grounds of conducting fraudulent con- sell it to Storer for million more, on license $11 the FCC last week picked a winner- tests and of attempting to mislead the March 14, 1973, eight days after a sepa- FCC by altered program logs. rate agreement was reached under which Western Broadcasting Corp., whose prin- cipals include Bob Hope and Art Link- The station has been operated since )(ETV abandoned its court fight to over- letter. the former licensee went off the air by turn the commission action which barred Oak Knoll Broadcasting Corp., a non- ABC from continuing to send its pro- The comparative hearing has been one of the longest and, probably, costliest in profit organization which donates a por- graming across the border. The commis- tion of its profits to educational tele- sion had acted on a petition filed by ch. the commission's history. Of the 19 ap- plicants that had originally filed for the vision in the Southern California area. 32 KCST, which said it could not compete The commission based its decision sole- KRLA facilities -to serve the nation's against the network -affiliated stations in ly on comparative technical considera- its market without a network affiliation number -two market-only seven are still in the case. And many had included tions after finding fault with each of of its own. the applicants on engineering grounds. NOW, in addition, argues that the com- illustrious names from show business and broadcasting. "Our choice is not among applicants mission must disapprove the proposed sale who meet all of our technical and engi- on the ground that it would result in a The commission, in an opinion super- vised by Chairman Dean Burch, said it neering requirements," the commission violation of the rule barring crossowner- said, among applicants with a vari- was selecting Western on the ground "but ship of CATV and television stations in ety of shortcomings where there appears the same market. NOW says that Storer that it "holds out the greatest promise of make to be no reasonable likelihood that a owns four cable systems within KCST'S an improved operation which will the the use of the 1110 khz proposal which does meet all of re- grade B contour. It also says, in a sepa- most efficient if we apply frequency in the Southern California quirements would be forthcoming rate petition, that Storer's failure to opened the frequency to new applicants." for a waiver of the rule at the same time area." Western (Docket No. 15765) proposes to operate with 50 kw daytime The applications Of Goodson -Todman, the transfer application was filed is ground Crown City, Voice in Pasadena and for dismissing the application. and 10 kw nighttime. Pasadena Broadcasting, which Messrs. Hope and Linkletter, each of Besides proposed to use the transmitter site now one of the original principals of Western occupied by KRLA, were rejected by the was Moore, a Special research Richard former president commission because the proposed sta- is now a of KTTV(TV) Los Angeles, who tions would cause undue interference urged for public TV presidential assistant. Mr. Moore has dis- to KFAB(AM) Omaha, Neb., and receive posed his in Western. The president of the foundation that of holdings it from other stations. The site proposed dropped its funding of the PBS series, The commission's opinion overturns by Pacific Fine Music, in Whittier, was two in case. Voice Behind the Lines, has laid out new re- earlier decisions the found to be in Pasadena, headed by Robert E. technically undesirable. search guidelines for public television. This left Orange and Western. Iá corn- a Los Angeles man, Lloyd N. Morrisett, president of the John Lovett, advertising paring them, the commission found that and Mary R. Markle Foundation, New received the recommendation of the ad- law judge in Western had the most stable directional York, detailed his prescription for a "sick ministrative in the case an antenna array of any applicant. initial decision issued on April 2, 1969. Both industry" in an essay included in the proposals, however, would provide ade- Two years later, the review board denied foundation's annual report. The Markle quate protection to KFAB. On other fac- all of the applications except Orange foundation annually funds some $2 mil- tors, Orange got a plus and a minus. lion in mass -media research, much of it Radio, on technical engineering grounds. the Radio's application was But determining factor between bearing on television in general and pub- But Orange the two applicants, the commission said, lic television in particular. severed from the proceeding and re- would manded because of was that Orange receive interfer- Mr. Morrisett says there must be re- for further hearing ence affecting 23.2% of the population -qualification issues which had search to identify special- interest groups character in its normally protected nighttime been raised concerning one of the prin- pri- for which programing can be devised. It mary service area, which is greater than a 15% stock- is his belief that a wide range of program- cipals, Robert A. Maheu, that of any other applicant. holder and a former public-relations con- Commission ing to many special interests will potenti- rules set a 10% limit, and Western's pro- ally reach all the sultant for Howard Hughes. Mr. Maheu of 30 -36 million house- posal is in compliance; it would be sub- holds within a had been accused of making misrepre- estimated to be range of jected to a 9.6% population loss, the sentations in Orange's pleadings (BROAD- public -TV station and equipped to receive commission said. The commission said CASTING, May 31, 1971). it. From that would follow an increase Orange's 23.2% population involves The other applications denied by the loss in federal funding, he reasons. 923,827 more persons than the 9.26% week are those of Good - Mr. Morrisett places a price tag of commission last loss seen in Western's proposal. $500,000 on a series of periodic reports son-Todman, whose principals are the designed to assess special - audience inter- producers Mark Goodson and William ests with another $1 million needed for a S. Todman; Crown City Broadcasting Media Briefs continuing rating service for public TV. Co., whose principals include Macdonald I Mr. Morrisett praises Sesame Street as Carey, the actor; Pasadena Broadcasting Spokane to appeal. Spokane Television one of the few public -TV offerings that Co., principally owned by the Tribune Inc., licensee of xTHi -Tv Fargo, N.D., have attempted to define and serve a Publishing Co., licensee of KTNT- AM -FM- has notified U.S. Court of Appeals in specific audience. The Markle Founda- Tv Tacoma, Wash., and publisher of the Washington it plans to appeal FCC's tion president also serves as the chairman Tacoma News-Tribune, and Pacific Fine Nov. 20 approval of sale of KSOO -TV of the Children's Television Workshop. Music, owned by A. Arthur Crawford, Sioux Falls and KCOO -TV Aberdeen, both

Broadcasting Dec 101973 32 South Dakota, by KSOO -TV Inc. to panies, which "already dominate pro- Forum Communications Co. Spokane Programing duction of film entertainment programs," Television alleged that grant would re- would "inevitably" becomes more en- sult in undue concentration of control of trenched, gaining "complete control of mass media. CBS, NBC recoil all the tools for entertainment production For the roses. WoN Continental Broad- from blow FCC -live and tape, as well as film -without casting Co., only broadcast firm to enter any public- interest responsibility for a float in Tournament of Roses Parade hasn't struck balanced program service." New Year's Day, this year will toast In addition, NBC said, such steps would company's 50th year under "Golden Hearing of FCC steps to ban have "a particularly adverse ef- Anniversary" theme. Float will feature them from entertainment production fect on employment at the network- Lawrence Welk, whose national program and rental of facilities, networks production centers." An NBC source began on WGN(AM) Chicago some 30 say move would undermine news, estimated that if the network were re- years ago and Amanda Jones, reigning public- affairs and other programing quired to dispose of its production fa- "Miss USA." Float was created with cilities "several hundred people" would more than 50 varieties of flowers and have to be let go. The NBC and CBS television networks The NBC source also said that the has five animated couples waltzing to went to the unusual length last week of music of completely animated orchestra. motion -picture companies would be un- denouncing FCC actions that had not likely to experiment with new program Short fermis. FCC granted license - yet been taken. Responding to news re- formats, as NBC did in developing such Wvr.K(AM) renewal applications of Lex- ports that the commission planned to shows as Today, Tonight and now To- ington, Ky., until Aug. 1, 1974, because initiate rulemaking proceedings to bar morrow, because they are geared to pro- of misrepresentations by station's general all three networks from production of ducing programs that they know-or manager, and wxr.w(AM) Indianapolis entertainment programing, and perhaps have reason to think -will sell. until Dec. 1, 1974, for broadcasting mis- to forbid their leasing facilities to outside While emphasizing that NBC pro- leading information about contest. producers (BROADCASTING, Dec. 3), the duces few of its own programs, the net- two networks issued separate statements work's statement said that "NBC must saying their news and public -affairs be in a position to produce some enter- FCC votes unanimously operations would inevitably suffer. They tainment programs, to create and experi- to deny WMRE renewal also reiterated that they produce only a ment with new forms which outside pro- fraction of the programs they present ducers are not prepared to risk," and Commissioners uphold initial decision anyway. that the production facilities "must be that found evidence of deception ABC was reported to be preparing a maintained at a level to meet peak [news] in station transfer and attempt to halt statement, presumably similar in tone. demands, such as the coverage of po- construction of competing station What touched off the advance "re- litical campaigns, conventions, space plies" was a long news story in Monday's shots and major breaking news events." "Serious misconduct" by WMRE (AM) (Dec. 3) Wall Street Journal quoting an NBC is using 47 different outside Monroe, Ga., has resulted in an FCC unidentified "FCC official." An NBC suppliers of programs this season but decision denying that station's license - source noted that BROADCASTING'S Dec. about 75% of its prime -time schedule renewal application and ordering it off 3 issue also carried a similar though comes from the major -film companies, the air within six months. shorter report and said that, since FCC according to an NBC source. He said The station's renewal application, filed had not denied the accuracy of either NBC produces two prime -time programs, by licensee Walton Broadcasting Co., was one, they must be assumed to be basi- NBC Follies, which is being dropped at designated for hearing in October 1970. cally correct. midseason, and Dean Martin Show, the At issue was Walton's alleged effort to "This is a crucial issue," another NBC latter "for talent reasons as much as block the application of Community source said in explaining why NBC was anything else." He said other NBC- Broadcasting Co. for a second AM station reacting to news reports rather than wait- produced programs, aside from news, in Monroe (Community has since be- ing to see FCC's own proposal. are Today, Tonight, Tomorrow and Go. come licensee of WKUN[AM] in that "We use the same the "We don't produce any of our day- city), a question of unauthorized transfer equipment, same time Concentration was people and the same studios to do news, programs since of control, submission of false and mis- and cancelled [several weeks ago] but all of leading information to the commission, public affairs, sports entertainment," them Dinah Shore are produced another source said, "and we could not except failure to file ownership and control con- on facilities," the source asserted, maintain these facilities [at a level suffi- our tracts and violation of FCC rules on cient to provide the present depth adding that Lotsa Luck, Flip Wilson, ownership reports. and parts of Music Country, Dean Martin, In Ad- scope of news coverage] if we were not an initial decision last August, allowed to use them for entertainment." Sanford and Son and entertainment spe- ministrative Law Judge David I. Kraus- cials are produced on NBC facilities for haar concluded that Warren G. Gilpin, As for the suggestion that networks prime -time showing. This use of NBC WMRE'S president and stockholder, did might be required to dispose of their facilities by other producers does not, not possess the character qualifications production facilities, the source said "it however, represent "a significant contri- required of licensees and that the renewal doesn't make sense" that FCC would bution" to NBC profits, he asserted. application should be denied. He cited want to deprive networks of their "news CBS's statement, much briefer than "overwhelming evidence" of "chicanery and public -affairs tools," particularly NBC's, "deplored" the plans attributed and deception" by Mr. Gilpin. He said since the commission has consistently en- to FCC. "Well known to the commis- Mr. Gilpin sponsored a competing appli- couraged news and public -affairs pro- sion," the statement continued, "is the cation for a station in Monroe to keep a graming. fact that the vast majority of CBS-TV former employe from building a station One NBC source stressed that the net- network programing is not produced by there. And, Judge Kraushaar added, Mr. work had developed its production fa- the network. Well known also is the fact Gilpin bought out his partner in WMRE cilities over the years as essential ele- that news and public- affairs coverage is in 1958 but did not file a transfer appli- ments of a new communications medium heavily dependent upon network-produc- cation until 1969 and he "regularly and and is constantly seeking to improve tion facilities. continually misinformed the commission" them and develop new uses. As one cur- "In the absence of any demonstrable about the contract with his former rent example he cited the new children's need for the rulemaking the commission partner. program, Go, which he said is attempting apparently contemplates, we believe that The commission, in a unanimous 7 -to -0 to use portable cameras, new tape uses such a procedure would not serve the decision upheld Judge Kraushar's findings and new ways of editing. public interest. Clearly the American noting they were "supported by substan- If the networks were ruled out of viewing public would be the loser if the tial and probative evidence" and were production, the NBC statement con- networks were precluded from engaging "correct in every material respect." tinued, the major motion -picture com- in any form of entertainment production,

Broadcasting Dec 101979 33 including vitally necessary artistic experi- a married couple in The Girl With Some- "insignificant" because an "estimated 65- mentation, and if their comprehensive thing Extra, NBC, Friday, 8:30 -9 p.m.) million people watched at least one of the production facilities-which indeed con- and with married lawyers Blythe Danner four broadcasts." stitute an important national resource- and Ken Howard in Adam's Rib, ABC, "And keep in mind," he continued, were drastically curtailed." Friday, 9:30 -10 p.m. (which goes off the "that these 24,000 letters represented the CBS sources said CBS currently pro- air in January, a victim of feeble ratings). fruits of one of the most highly orga- duces one prime -time program, Gun - And, to cite some other examples, Ricky nized, all -out, nationwide campaigns ever smoke, and will add a second, Dirty Nelson (of the old Ozzie and Harriet mounted against a particular program." Sally, when it replaces Calucci's Dept. show) recently turned up as a hard -bit- (The National Catholic Conference is on Jan. 11; plus two daytime dramas, ten pimp on The Streets of San Francisco. the organization that spearheaded that Love of Life and one that is being Police Story and Hawaii Five-O have campaign.) dropped, Secret Storm, and about five both dealt fairly openly with the world "I'll respond quicker to a good, thought- of some 25 made -for -TV movies. Eight of pimps and prostitutes, a CBS made -for- ful letter from one individual than I will prime -time shows and some daytime TV movie called "Cry Rape" used words to a big batch of letters all worded the game shows are produced by other com- like "semen" and "penetration" without same way," says ABC's Grace Johnsen. panies using CBS facilities, the sources so much as batting an eye (NBC has "A Mr. Traviesas regards ABC as the most reported. Case of Rape" waiting in the wings), "puritanical" of the three networks. "We and Dr. Gannon, on CBS's Medical Cen- start right in the script stage," he says, ter, tried to put the mojo on an attractive and points to a pile of editors' reports on lesbian doctor before she set him straight upcoming scripts for weekly series on the `Permissive' TV (so to speak). network. He picks one of them up at ran- But these tentative stabs at sex seem dom and says, "Here's a proposed script still far short of more as the TV exception rather than for The Magician [Tuesday, 9 -10 p.m.] the rule. As CBS's Tom Swafford puts it, which calls for a graphic scene of a man going all the way "We don't give Mannix [Sunday, 8:30- being beaten up. Since it's not properly 9:30 p.m.] any sex life at all. For an hour motivated in the context of the script, The chiefs of network standards every week we take him out of a test we're saying no to the scene." Thumbing keep their scissors at the ready, tube, put him through his paces of catch- through the pile, he stops at a Police Story but not as sharp as they used to be ing the criminal of the week, and then re- script. "Here's a scene that's set in a top- turn him to his test tube intact. And, for less bar," he says. "Our editor has ap- They blip the word "permissive" out of God's sake, it took us 18 years before we pended a note telling the producers to their own conversation, but the top cen- finally allowed Matt Dillon to get laid." make sure that the topless dancers do not sors at ABC, CBS, NBC don't try to hide That epiphany occurred on an episide of appear topless in the film. NBC is very the fact that television is indeed grow- Gunsmoke two months ago, and the careful about cleavage." ing up. woman who accommodated Marshall Dil- NBC is also very careful about lan- "We're definitely dealing with subject lon was none other than Michael Lear- guage. "There are a lot of pressures on matter that is more mature and more ned, the mother of the Waltons. "Earl us from the creative people to lower our adult," says Grace H. Johnsen, vice pres- Hamner Jr. [the creator of The Waltons] standards," Mr. Traviesas says, "but as ident of broadcast standards and practices screamed bloody murder at us -he said far as I'm concerned, crude, scatalogical at ABC -TV, a 26 -year veteran of that de- The Walton' audience would never for- references are out, and four -letter words partment. Tom Swafford, vice president give us," Mr. Swafford adds, with a huge are out." He insists that even some of the for program practices at CBS-TV says, grin on his face. milder expletives like "bastard" and "ass" "I prefer to use the word 'relevant' in de- All three network censors agree that are no -no's at NBC, to the point where scribing where we are now as opposed their bosses are paying less attention to Eliza Doolittle's famous, show-stopping to five years ago. Television is reflective pressure - group - generated letter- writing use of the word "arse" in "My Fair Lady" of the tastes and standards and mores of campaigns. Mr. Swafford, for instance, was agonized over before NBC decided this society. More than half the popula- says that he's not impressed by the claim that leaving it out would precipitate more tion is under the age of 25, and these put forward in the latest newsletter of a protests than keeping it in. people began to get turned off to in- Virginia -based group called Stop Immor- There's no taboo list of words at ABC, nocuous stuff like The Beverly Hillbillies, ality on TV that in the past year "over 5 according to Grace Johnsen. "It depends Green Acres and Petticoat Junction." million Americans received our cam- on context," she says. "We let some "Television's maturity is an evolution- paign messages; over 200,000 citizen pro- strong language get by on 'Patton' be- ary process," adds Herminio Traviesas, tests were sent to the networks; our cam- cause the words he used were very much NBC -TV's vice president for broadcast paign has received national and local characteristic of the man. And there was standards. "People who say this is the press attention." In a speech six weeks some very explicit language in 'Long year of permissiveness forget about what's ago, Bob Wood, president of CBS -TV, re- Day's Journey Into Night' [the Laurence been happening over the past six years. vealed that 24,000 letters were sent to the Olivier British version], which we left Laugh -In and the Smothers Brothers network protesting the original and repeat in because we assumed that people who shows were trying to tell it like it is, and telecasts of a Maude two -parter on abor- watch a Eugene O'Neill play are not go- with these comedy programs as forerun- tion. But this seeming "public outcry," ing to complain about rough dialogue. In ners, we began to get thematically more according to Mr. Wood, is statistically the end, it really depends on the taste of sophisticated in other areas as well." He mentions specifically a two -hour made - for-TV movie a few years back about adultery, "Silent Night, Lonely Night" (with Lloyd Bridges and Shirley Jones), and another made -for -TV drama about interracial love, "My Sweet Charlie" (with Patty Duke and Al Freeman Jr.). "And little sophistications started creep- ing into our regular series shows," he continued. "We'd let Rock Hudson, in MacMillan and Wife, slap his wife on the fanny as a prelude to their going to bed together." This season, TV regularly goes into the bedroom (although never any farther than some fumbling under the sheets) with Sally Field and John Davidson (as

Broadcasting Dec 10 1973 34 the writer. You can give the same subject episode was wholly out of character with The principal objective of the NAITPD to two different writers, and one will turn the public's image of Dick Van Dyke as was the retention of the present access in a beautiful, finished script while the a wholesome, button -down kind of fellow. rule. Many of its members have been other will come up with something that's And we warned Carl Reiner when it was producing for the access -time period. In gross and coarse. When explicit language in script form that we didn't like it, but addition to Goodson -Todman, members is being used strictly for its shock value, he insisted that once we saw the finished of the association are Don Fedderson we'll edit it out." Miss Johnsen says film we'd change our minds." In effect, Productions, Viacom Enterprises, Chuck privately she was surprised that CBS did Mr. Reiner took the gamble, and lost-a Barris Productions, Firestone Program so little editing on Mike Nichols's movie, point that people should keep in mind, Syndication, Jim Victory Television Sales, "The Graduate," which she had thumbed Mr. Swafford suggests, when they make Yongestreet Program Services, Filmways down as being too adventurous for TV. sweeping charges about television's ramp- Inc. and its Heatter -Quigley subsidiary, "I'll bet they got a lot of negative mail ant permissiveness. Greg Garrison Productions, Metromedia on it," she says. Producers Corp., Joe Cates Productions, On the contrary, "we got barely a Burt Sugarman Inc., Ralph Edwards trickle," says Harry Coren, the CBS ex- Productions, and Worldvision Enterprises ecutive in charge of recording the letters NAITPD denounces Inc. that come in from viewers. If Miss John- Donald H. McGannon, president and sen thinks CBS got away with murder on prime- time -access chairman of Westinghouse Broadcasting "The Graduate," Tom Swafford is con- Co., one of the key figures in develop- vinced that ABC let too much violence changes by FCC ment of FCC's prime- time -access rule get by in Clint Eastwood's "Hang 'Em Association claims revisions favor and among its most forthright champions, High" and John Wayne's "The Cow- last week said he was "sorely disappoint- network and major producers; action. boys," both of which aired recently. Mr. McGannon 'puzzled' by revamping; ed" by the commission's "My hang -up is that I can't figure Swafford says he rejected "Hang 'Em Warner Television, MCA TV see basic out who the modifications are designed High" for CBS because of the violence, benefits to all in 'compromise' but the final version as shown on The for," Mr. McGannon said. They seemed designed for the independent pro- ABC Sunday Night Movie two months Proposed changes in the prime- time- access to be ducers in Hollywood, he said, and while ago was so bowdlerized, according to Bar- rule were assailed last week by a group ry Diller, head of prime -time programing he didn't object to that in itself, he felt representing independent producers and of the and broadcasting's at ABC, that "the whole point of the film distributors. the good public was lost." service ought to take priority. The National Association of Independ- felt that the medications rep- On "The Cowboys," Mr. Swafford ent Television Producers and Distributors He also says, ABC showed John Wayne beating resent an open invitation for an hour of claimed that the suggested changes would network news, which would tend to cur- the bejesus out of Bruce Dem, the villain, help television networks and major pro- in all its grisly detail, but eliminated the tail local news, and "if we don't get an gram producers and directors, while re- hour of network news, then we can have "son of a bitch" hurled at Dem by Wayne stricting the areas of opportunity for in- a few seconds after the beating. Mr. network reruns in the 7 -7:30 p.m. period dependent producers and distributors. and what good does that do?" Swafford says he would have done the The statement issued by the National reverse, editing down the fist fight and Association of Independent Television In short, he felt the modifications leaving in the expletive, which was "per- would have "a slow -death debilitating ef- Producers and Distributors observed that -time fectly in character" for the man John the FCC, in principle, has reaffirmed the fect on the whole concept" of prime Wayne was playing. access. As for what steps Westinghouse access rule, but added: said he Movie purists were outraged at the The NAITPD strongly objects, how- might now take, Mr. McGannon to see the final form of the maladroit surgery CBS recently perform- ever, to the commission's action in elim- would wait ed on "The Wild Bunch" and "Bonnie inating access for independent producers modified rules, then consider what legal actions might be taken and then "go for- and Clyde," and Mr. Swafford seems and distributors to Sunday evening prime - willing to shoulder the blame. "A lot of time periods and in authorizing syndi- ward." the violence in films is so gratituous and cated reruns to be telecast in certain Major producers and distributors have so badly done that we have no problem prime -time periods currently reserved for opposed the rule, since it reduced network taking it out," he says. "Second-rate di- news or newly produced nonnetwork time for which they supplied programs. rectors may shove in a violent scene and distributors to Sunday evening prime - They have insisted that quality programs every seven minutes or so-the movie programs (7 -7:30 p.m. NYT). could not be produced for the access pe- isn't even harmed when you delete it. "The NAITPD believes that these two riod because stations would not pay suffi- But the movies of directors like Sam modifications, plus the weekly pre -emp- ciently high prices. Peckinpah I`The Wild Bunch "] and Rich- tive right for special programs granted to Edward Bleier, vice president of sales ard Brooke [ "In Cold Blood "] are like a the networks, will serve to jeopardize the and programing for Warner Bros. Tele- Swiss watch. They're edited with such business operations of independent pro- vision, which has fought the access rule, precision that it's almost impossible to ducers and distributors and will discour- paid tribute to the commission for "work- make cuts without seriously damaging age the development of new program pro- ing long and arduously." He said the FCC the film." duction for prime-time -access periods." has "come up with a compromise, a little Mr. Swafford's most recent battle royal Reached later at his office at Goodson - bit for everybody." Mr. Bleier acknowl- involved a decision two weeks ago to Todman Productions, Girard Chester, edged that TV networks and major pro- scrap a completed episode of The Dick chairman of the executive committee of gram suppliers have been granted slight Van Dyke Show (Monday, 9:30 -10 NAITPD, said the effect of the proposed leeway but noted that "there still remains p.m.), which revolved around the daugh- changes is to benefit the networks by giv- an enclave for cheap, familiar former ter's inadvertently opening the bedroom ing them additional time and the major network series." He maintained the view- door and catching her parents (Mr. Van producers -distributors by giving them the ing public is being deprived of high -qual- Dyke and Hope Lange) in the conjugal opportunity to provide off -network and ity shows that could be carried on the act. Carl Reiner, the show's producer, other re -run programs in additional time TV networks if the rule did not exist. and a performer in his own right, was so slots. He stressed that only the independ- Keith Godfrey, executive vice presi- angry at the decision that he went on ent producers and distributors have lost dent of MCA TV, which also has op- NBC's Tonight show of Tuesday, Nov. ground. posed the rule, commented: "We feel 29, to publicly denounce CBS, and to de- Asked if there were any steps the somewhat better about the proposed rule. clare that he would never work for that NAITPD might take, Mr. Chester re- It permits an opportunity for reruns, for network in a creative capacity again. "We plied: "We must wait for the language of one thing, and in addition, it stipulates that want the series and the character to grow the changes in the rule. At that time, we it will be in effect for three years. I don't with society, not to be frozen in 1965," will reconsider and see if there are any know whether we'll produce for the ac- he was later quoted as saying. legal questions created that might be re- cess period, but we are going to consider Mr. Swafford's response is that "the solved through court action." this step."

Broadcasting Dec 101973 35 Smash Hit!!!

Increase Increase Market Women 18-34 Women 18-49

New York, WPIX-TV* + 94% + 92% Los Angeles, KCOP -TVt +152% +155% Chicago, WGN -TV* + 70% + 44% Boston, WBZ-TV* +263% +103% San Francisco, KPIX -TV* +575% +333%

Cleveland, WKYC-TVt + 74% + 62% Washington, D.C., WTOP -TV* +129% +160% Buffalo, WBEN -TVt +129% + 47% Minneapolis -St. Paul, KSTP -TVt +133% + 58% Sacramento, KTXLt + 17% + 43% Miami, WPLG -TV* + 84% + 77%

Sourccz: NSI. Oct 7J +ARB. 00. 73 Undisputedly the hottest one-hour IOW off- network series of the season, Mod LL n LL Squad is attracting audiences, adver- \\\ // tisers and an all -star line -up of stations. In the key demographic area, women WORLDVISION 18 -34 and 18-49, Mod Squad has in- ENTERPRISES INC. creased viewers over previous program- The World's Leading Distributor for Independent Television Producers ming by as much as 575 %. 660 Madison Avenue. New York. N.Y. 10021 12121832 -3838 New York. Los Angeles. San Francisco. Chicago. Atlanta. London. Paris. According to Nielsen & ARB for the Tokyo. Sydney.Toronto. Caracas. Sao Paulo. Munich. Rome month of October, Mod Squad in New York City registered a 94% gain in women 18 -34, in Los Angeles the in- crease was 152 %, in Boston 263% and in San Francisco a phenomenal 575 %. And it's the same story in other major markets across the country. Mod Squad delivers all the important demographics. search manager for Storer Television zation. Worldvision will syndicate fea- `Temperature's' down Sales. Robert M. Brennan, news director tures in the U.S. and abroad after their of WAGA -TV Atlanta, has joined Rierson network runs. The first feature to be but not entirely out as news executive. handled by Worldvision is "Blood Sport," Mr. Rierson said last week the first on ABC -TV last Wednesday (Dec. 5). Producer told to finish segments O'Sullivan, Worldvision president, though revamped format failed clients of his firm are the five Meredith Kevin even TV stations and wvTv(Tv) Youngstown, said he is in discussion with Danny to keep it in network line -up Ohi. Company headquarters are at 156 Thomas Productions for worldwide syn- York 10022. Tele- dication rights to several new series The New Temperature's East 52d Street, New Even though phone: (212) 688 -7275. now in development by Thomas as well Rising has been shot down in midseason, as two -hour feature for NBC -TV, now wings it will be patched and put in the in production and titled "Four Stars for a possible reappearance on the net- in the World." work. ABC has ordered Screen Gems NBC is off NAB's to revamp and complete its order for 20- antipay committee Local interest. Ohio Shrine Bowl college odd segments of Temperature's Rising, football game, telecast Dec. 1 on nine- although the network is dropping the Kenney resigns but promises station network in state, managed re- program next month -a casualty of the network's continued support of spectable ratings up against traditional midseason ax. campaign against cable siphoning Army -Navy game on ABC -TV. In Arbi- Normally, when a network cancels a tron overnights in Cincinnati, Columbus series, it pays off its commitment to the NBC -TV has withdrawn its representative and Cleveland, average share of 29 was producer and that's the end of the show, to the National Association of Broadcast- achieved against average 34 for Army - unless the producing studio wants to try ers' Special Committee on Pay TV. NBC Navy telecast. Columbus fared best with to make it in syndication. pledged to continue its financial support 45 share. Network was arranged by TV In the Temperature's Rising situation, of the antisiphoning campaign but, in a Sports Rep Co., Columbus. however, ABC apparently feels it can Dec. 3 letter to committee Chairman salvage something by having a property Willard E. Walbridge (Capital Cities Correction. BROADCASTING'S reproduc- in the bull -pen for possible use later - Communications), Peter Kenney, NBC's tion of FCC -released tables on informa- for summer replacement, for example, or Washington vice president, resigned from tional and other nonentertainment pro- perhaps in March if any of its midseason the committee. It was a matter of "time graming on nation's television stations offerings fail to get off the ground. and manpower," he said. "It doesn't take (BROADCASTING, Dec. 3) incorrectly The thinking back of ABC's corporate three networks to do the committee's labeled two categories. Categories -last mind, according to network sources, is work." two listed on page 27-should have read that Temperature's Rising fared well in its In a prepared statement, Mr. Walbridge "Percent local news, public affairs and original 1972-73 season when it stressed said that NBC's withdrawal from active other nonentertainment combined (in- hi -jinks characterizations and plot lines. participation on the committee "should cluding commercial" and "percent local But that the change to black comedy this not be construed as their lack of sup- news, public affairs and other non- season, when it was retitled The New port for the concept of protecting the entertainment combined (excluding com- Temperature's Rising show, didn't regis- public from the threat of pay cable. They mercials)." In both cases, "local" and ter at all with viewers. have indicated that the committee will "and other nonentertainment" were So the network has ordered Screen continue to have NBC's full support." missing from headings supplied by FCC. Gems to resume production under Wil- Mr. Kenney laid the ground work for liam Asher, the original producer who his resignation two weeks ago when, dur- Re- opening. New edition of The Open had been relieved of this responsibility ing a committee meeting in Washington Mind, discussion series that made head- when it was decided to reshape what had on Nov. 29, he submitted an NBC posi- lines when it dealt with then- touchy sub- been a light- hearted comedy into a more tion paper on its status within the com- jects such as homosexuality and nature somber one, and, at the same time, re- mittee. Reaffirming its opposition to the of prejudice when it appeared on WNBC- turn its thrust to the original comedic siphoning off of programs and events cur- TV (then WRCA -TV) New York in late routine. Paul Lynde, who joined the cast rently on over -the -air television onto pay - 1950's (BROADCASTING, Jan. 28, 1957), this season, and Cleavon Little remain cable systems, NBC said that it was "not will appear as special on wput(Tv) New as the leading characters in the series. willing to join any effort aimed against the York on Dec. 16 at 9 -10 p.m. Richard D. Eleven segments had been made for development of cablevision for additional Heffner, communications consultant and the current season; ABC's order is for services in the public interest.... NBC professor of communications and public an additional nine to 11 episodes. Esti- will withdraw its participation at any time policy at Rutgers University, who was di- mating about $100,000 per segment, when, in its judgment ... the campaign rector of public affairs programs for that's a $2- million investment ABC is goes beyond" the specific purpose of ¡n- WNBC -TV when he moderated and pro- making in what may well be called The formng the public about the "consequenc- duced Open Mind and who subsequently New, New Temperature's Rising. es of siphoning off of television attractions served with CBS-TV and public televi- by cable." sion, will also be moderator and producer NBC said it would honor its pledge to of special. Subject, as it was on first pro- Rierson sets up shop match one -third of the funds raised from gram in 1966, will be `The Presidency." local -station members for the campaign. Panelists this time will be historian Ar- N.Y. TV consultants start Mr. Kenney also emphasized that NBC thur Schlesinger, former Senator Eugene with six station clients was not implying in its paper that the McCarthy (D- Minn.) and columnist - Inc., New committee had overstepped its mandate. commentator Jeffrey St. John. Rierson Broadcast Consultants "We are just inserting a measure of cau- York, has been formed to assist television he ex- local program- tion that it shouldn't happen," Free and clear on Spock. FCC has dis- stations in areas of news, plained. ing and production, administration and posed of fairness complaints filed by talent and staff personnel ( "Closed Cir- Benjamin Spock and Peoples' Party cuit," Sept. 24). Principals of the firm against ABC, CBS and NBC. It denied are Robert L. Rierson, president, and Program Briefs reconsideration of November 1972 de- Barbara B. Reisenbach, vice president, nial of their complaint that networks both of whom were associated recently Big one for Worldvision. Worldvision failed to cover controversial issues raised with Telcom Associates, New York, a Enterprises, New York, has completed by Dr. Spock, party's presidential candi- broadcast consultancy firm. Mr. Rierson agreement with Danny Thomas Produc- date. It said Dr. Spock, one of 12 candi- was president of Telcom and earlier was tions, Hollywood, under which World- dates, was on ballots in only 10 states director of broadcasting at wCBS -TV New vision will be exclusive worldwide dis- and it could not conclude that networks' York; Mrs. Reisenbach was director of tributor for all 90- minute features for judgments as to significance of his can- research at Telcom and previously re- television produced by Thomas organi- didacy were unreasonable.

Broadcasting Dec 101973 át1 brand or single- agency companies, use of station formats; for instance: upbeat Broadcast Advertising a broadcast- buying group that maintains musical versions for use on rock stations, close contact with individual stations. twangy for country/western outlets, lush Use of specialized television pro- instrumental for good -music stations, ANA session graming- such as General Foods's spon- straight vocal delivery for news and talk sorship of local news and public -service formats. spotlights programing -to build or maintain corpor- Special "networks," if needed, can be ate image. put together by major station reps, with broadcast buying Use of advertiser- supplied programs higher discounts and simplified paper- in access -time slots. work as compared with buying the sta- Maximum efficiency via computer To meet problems of audience frag- tions individually. in buying spot TV; using 'creative' mentation posed by increases in multiset Don't overlook FM. It's growing, radio and television, and putting homes, cable TV and the like, "capitalize commands big audiences in many mark- money in the right media pockets on programing designed to satisfy more ets, generally is less commercialized and individual tastes and needs." In addition, usually has lower rates than comparable A profusion of tips on 12 ways to use "there may be the opportunity to purch- AM stations. television more efficiently, including a ase time on some UHF stations at low, Take advantage of listener loyalty to kind of stock -market approach to buying negotiated, long -term rates." station performers by having them do live it, was outlined to some of the country's Use of special spot-TV "networks," commercials. leading advertisers last week at an all -day negotiated by the advertiser or by a sta- To get maximum reach within a workshop conducted by the Association tion rep or group of stations, can take ad- market buy the same time segments on of National Advertisers. vantage of "unique events or opportuni- all major stations appealing to your Some 300 advertiser, agency and media ties" and combine "the efficiency of target audience, or sponsor programs on executives attended the workshop, held network [with] the geographic flexibility several similarly targeted FM stations Tuesday (Dec. 4) in New York. Although of spot." simultaneously, or both. concerned at least nominally with all Purchasing the same time segment Results of some controlled experiments media, the sessions dealt primarily with on all stations in a market "to achieve in distributing campaign budgets among television. a 100% reach of those viewing at that media were reported by Roy G. Stout, on An absence of sure information time" is "great for new -product intros or manager of marketing science and opera- actual going prices led Ralston Purina Co. short-term promotions." tional planning for Coca -Cola USA. The to initiate development of "a Big Board Messrs. Sharpe and Ostrow also had findings, he said, included: for spot -TV," said Lee Zingale, Ralston's some suggestions for advertisers about In markets where total spending was media director, in a joint presentation the use of radio. Among them: unchanged but emphasis was shifted from with O. K. O'Neill, president of Gardner The number of stations and diversity heavy TV to heavy radio, "there was a Advertising's Advanswers/ Media Pro- of their formats "make radio an ideal slight increase in sales in favor of the graming Inc., which designed the real - medium to segment an audience by dem- radio media." time computer system. ography or lifestyle." Where total spending was significant- Zingale said they first defined - Mr. spot Tailor commercials to complement ly reduced, switching to a heavy -radio TV buying's task as "providing the de- sired exposure at the minimum total cost" and then defined minimum cost as "the minimum income which sellers will ac- cept." Then, Mr. O'Neill said, they STE -100 STEREO tracked "supply" (TV- audience available at any given time and place) and "de- mand" (dollars competing for that aud- ience at the same time and place) and PHASE ENHANCER found that "these supply- and -demand curves recur, in each market, year after year, in surprisingly predictable patterns." DOES YOUR MONO -SUM (L +R) SIGNAL What they came up with when they got SUFFER FROM PHASE DISTORTION? it all together, Mr. O'Neill continued, was a system that (1) can "fill in the numbers on the Big Board for spot -TV time," and (2) "gives us the ability to accurately fore- cast the going rate for spot-TV time for every U.S. TV market, for any target audience and for any start date up to two years in the future." system is a Mr. Zingale added: "This WHAT THE STE -100 reality. We've been using it for over three SEE years. From the results we have observed, STEREO PHASE ENHANCER CAN the system gives us a real competitive DO FOR YOUR STATION! edge when we enter the market for spot TV." In one recent campaign, he re- STE -100 INPUT (ACTUAL SCOPE PHOTOS OF L +R SIGNAL) STE -100 OUTPUT ported, the system saved almost $100,000 on a campaign that had been budgeted by conventional methods at $297,000. Enhances Discrete Stereo Signals Place Before Stereo Generator In another joint presentation, two ex- ecutives of Young & Rubicam, George Affects Only Phase -No Signal Fail -Safe Bypass Sharpe, vice president and group super- Degradation visor, and Joseph Ostrow, senior vice president and director of communications $795.00 planning, offered tips on using media "creatively." For TV advertiser these included: GARRON ELECTRONICS INC. For multibrand, multiagency ad- vertising, consolidation of all spot -TV 1216 KIFER ROAD SUNNYVALE, CALIF.94086 (4081736 -8737 buying within one agency; for single-

Broadcasting Dec 10 1973 39 strategy led to sales losses "nearly three times greater" than those that occurred where total spending was reduced but Consumers ready How to heavy TV remained the media strategy. Where total spending was increased, child -ad guides ship small sales in the heavy radio markets sur- Stiffer code than any now in force passed normal expenditure levels by about is expected to be proposed this week twice the sales increase in markets where as preliminary to industry meeting packages in heavy TV remained the strategy. Thomas Ryan, advertising services vice Federal Trade Commission Chairman president of Gillette, suggested ways in Lewis Engman's call for action on chil- a big hurry. which advertisers might make sure "you dren's television advertising last August get what you pay for." (BROADCASTING, Aug. 6) has been heard. In network TV, he said, increased use A consortium of consumer groups is near- of specials and anthologies has greatly ing completion of a set of children's -ad- reduced the time occupied by regular vertising guidelines that will go well be- osaigS series and created greater week -to -week yond existing regulatory mechanisms. fluctuations in audience. Advertisers who The proposals, expected to be submit- want to know what audiences they re- ted to the FTC late this week, have been ceived with specific schedules, Mr. Ryan developed by Action for Children's Tele- said, should urge their agencies to sup- vision, Robert Choate's Council on Chil- port "better basic numbers" in terms of dren, Media and Merchandising, the Con- HALINDNG larger Nielsen- rating sample sizes and sumer Federation of America, the Con- SPECIAL additional demographic reports. sumer's Union, consumerist Jeff Cowan OELtA AIRLINES Spot TV, Mr. Ryan said, "is unques- and Joan Gussow, nutritionist and in- Delta guarantees delivery on tionably the most difficult area to stay on structor at Columbia University. After the flight or routing you specify top of"-partly because of the way ad- being submitted to the FTC, the recom- between most Delta cities. vertisers buy and use it. "We for one de- mendations will be circulated to advertis- ing and Packages accepted up to 50 lbs. cided several years ago that the name of broadcasting representatives for comment. A general meeting of all groups with length plus width plus height the game was not to see how cheaply we could buy spot but to deliver the right is planned for January. not to exceed 90" total, with only message to the right people at the right Nutrition advertising to children will one dimension exceeding 30." time," he said. "After we do that, we try "certainly" be a major focus of the rec- Delivery to Delta's passenger to get the best price we can." ommendations, according to one consum- counter or air freight terminal at Reasons why Armstrong Cork Co. er spokesman. In addition to dealing with the airport at least 30 minutes prior switched from TV to print as its major commercial content, the consumers will to scheduled departure time. medium several years ago and its plans make recommendations on scheduling of Pick-up at DASH Claim Area for a campaign next year in which TV commercials and will offer specific en- next to airport baggage claim area will again be dominant were outlined by forcement mechanisms. Peggy Charren, minutes after flight arrival at Donald C. Goldstrom, vice president and president of ACT, said that the consum- 30 er groups are attempting destination. director of Armstrong's marketing serv- to provide a ices department. After strong reliance on "workable" code, one not subject to vary- Charges for DASH shipments broadcast, first in radio, starting in 1928 ing interpretations "depending on who's are nominal. Delta reservations will and later in TV with 10 years of Arm- looking at it." That was one weakness in be pleased to quote actual charges strong Circle Theater and subsequent existing codes, she said. In her view, the between specific points. years of specials, Mr. Goldstrom said, the National Association of Broadcasters Payments accepted in cash, by company finally reached the point where code regulatory mechanisms is inadequate company check, most general - its advertising objectives and TV's costs because not all stations subscribe to it. purpose credit cards, special credit dictated reliance on magazines -which "There are ads going out over the air in arrangements or on government "have always provided the solid base or violation of that code," she said. shipments by GBL. ArDELTA platform under our advertising program" The January general meeting, on the -as its major medium. "We did not have order of one held last September, will be Rate examples (Tax included) the resources to present the kind of high - a forum for discussion of varying points Atlanta- Washington $21.00 impact program we wanted in both print of view, according to Thain who Boston -Miami... $26.25 and broadcast," he said. But, he empha- is handling the FTC project. The meeting will Cincinnati -Louisville $21.00 sized, Armstrong has continued to use include representatives from the TV. Television, he hard NAB, American Advertising Federation, Phoenix $26.25 said, "is pretty Cleveland- to ignore-and it was never our intention Association of National Advertisers, Los Angeles -New Orleans $31.50 to ignore it.... We're probably one of Council of Better Business Bureaus, con- Dallas-Los Angeles . $26.25 the few who are looking at television as sumer groups and FTC staff. San Francisco-Atlanta $31.50 a supplement to print instead of the other There "may very well be counterpro- Philadelphia- Houston. $26.25 way around. We buy scatter plans now posals offered" at that time, according to New York -Tampa $26.25 and use them to extend our reach and Mr. Thain, who sees the FTC acting as For full details, call. Delta frequency. We use television to advertise a "mediator" between groups, and once reservations. products whose appeals go beyond our the proposals are on the table, he antici- basic audience [and] for certain do-it- pates activating four subcommittees yourself products which require demon- formed last September to focus on spe- stration." cific questions of implementation, evalu- A campaign to reach do- it- yourselfers ation, research and enforcement. next year is the one in which TV will be The FTC will also be coordinating its the major medium-"by a slim margin." efforts closely with the FCC, he said, Magazines will be used extensively, and since the recommendations may have as local print for promotional purposes, but much connection with FCC jurisdiction TV gets the nod because Armstrong wants as with FTC territory. He cited such pro- to reach as far as possible. "Do-it -your- graming- related questions as use of pro- Delta is ready serfers are everywhere," said Mr. Gold - gram hosts as spokesmen in commercials, strom. Aside from reaching far and wide, number of commercials per hour and he added, television can demonstrate time slots for commercials as issues fall- when you are! "how to do it yourself." ing in the FCC province. He anticipates

Broadcasting Dec 101973 40 sible abuses by station reps and licensees who offer joint advertising rates for com- monly owned AM -FM combinations and also the propriety of reps dealing with two licensees offering the same service in the same market. The commission is also checking into possible anticompeti- tive situations caused by station -rep own- ership of stations and by rep "networks" of independently owned stations. Coming and going. New York's In urging the commission to stay lame -duck Mayor John Lindsay (c) away, Alan Torbet Associates, a national firm, said the absence visited the New York headquarters rep that "in the of special factual situations revealing abuse, of N. W. Ayer & Son express to the will be city's appreciation for Ayer's deci- competition promoted far more normal competitive practices in the sion to consolidate its Philadelphia by marketplace, than it will be by fixed office into the New York facilities at rules of thumb ... which are imposed by 1345 Avenue of the Americas government fiat." (Broadcasting, Oct. 29). Ayer Chair- The Torbet petition argued that a sta- man Neal W. O'Conner (I) and Presi- tion naturally wants the best rate it can dent Robert P. Zabel escorted the get. A combination rate is adopted only mayor a tour of the offices. on if necessary to meet the competition. Similar views were also expressed in a no jurisdictional problems, however, and petition that was filed by the Jack Masla pointed out that the chairmen of both & Co. agencies have expressed commitments to There were some dissenters. McGav- tackling children's- advertising questions. ren- Guild -PGW Radio Inc. asked the Although Mr. Engman expressed hope commission to scrutinize rep networks of that the parties involved could agreed on independently owned stations to assure a voluntary code, Mr. Thain emphasized that this concept is consistent with corn - that if that proves unsuccessful, the FTC mission policy. McGavren -Guild suggests will "look at other things in its bag." that agreements between reps and sta- Rulemaking actions or the issuance of tions be filed with both the FCC and Rock sounds ... and jingles. If guides are two such possibilities. the Federal Trade Commission. And the your station really rocks, maybe Station Representatives Association ad- you need jingles that don't jingle. vised the commission to stiffen present FCC asked to leave regulations and prohibit combination Jingles that ROCK. A tightly or- ratemaking to market rates for any stations in the same market chestrated, fat brass and percus- whether under separate or common own- sion sound that'll give your rock It's told competition regulates ership. SRA also asked the commission better than the government to continue to deny licensee -controlled smoother flow and stronger iden- rep firms (or vice versa) from represent- tification. Broadcasters and station representatives ing stations of the same service in the have warned the FCC that it would be- same market. The "Middle of the Rock" is a come involved in a morass if it were to On this issue, SRA and national rep solid I.D. series that'll leave a invade commercial -rate practices of li- John Blair & Co. did not agree. Blair censees. In response to a commission asked the commission not to prohibit clean, clear and exclusive impres- inquiry into combination rates, the representation of more than one station sion of your station's call letters broadcasters and reps generally urged in a market if the stations are in differ- and image. A metropolitan sound. that the forces of the marketplace be ent services or to prohibit a rep firm that given free rein. is commonly owned with one station Just produced for Mike McCor- The commission is looking into pos- from representing another station in the mick at WNDE who recommends "Middle of the Rock" to give your BAR reports television- network sales as of Oct. 28 sounds that distinguishable ele- (This BAR report, inadvertently omitted from a previous issue, appears this week out of sequence.) ment of class. The big city sound. CBS $560,225,900 (35.0%); NBC $551,580,600 (34.5 %), ABC $487,787,500 (30.5 %) Total Total If you'd like our heavy experience minutes dollars week week for your very own ears, send for a ended ended 1973 total 1973 total 1972 total free Day parts Oct. 28 Oct. 28 minutes dollars dollars demo today. Monday -Friday Sign -on -10 a.m. 85 $ 641,900 3,156 $ 20,369,600 $ 19,184,200 Monday- Friday ciicentury2l 10 a.m. -6 p.m. 965 8,993,700 39,981 320,499,200 297,438,000 Pltl )1)t 'C INS I N( Saturday -Sunday 21 'Turtle Creek Square, Suite H Sign -on -6 p.m. 330 7,379,400 12,035 171,110,700 171,850,400 Monday -Saturday Dallas, Texas 75219 214/521 -2000 6 p.m. -7:30 p.m. 95 2,310,400 4,079 80,684,800 74,014,200 Sunday 14 339,700 588 14,140,800 12,769,900 I 6 p.m. -7:30 p.m. I Monday- Sunday Station 7:30 p.m. -11 p.m. 394 26,986,500 16,843 884,929,400 779,805,900 , Name Title Monday- Sunday City State 111 11 p.m. -Sign -off 172 2,974,600 6,984 107,859,500 83,454,000 Zip Phone Total 2,055 $49,526,200 83,666 $1,599,594,000 $1,438,516,600 'Source: Broadcast Advertisers Reports network-TV dollar revenues estimates. 1 1

Broadcasting Dec 10 1973 41 same market but in a different service. Cablecasting Variations on this theme were also filed by Metromedia, Cox Broadcasting (owner of two rep firms -Telerep Inc. for television and the Christal Co. for Pie in the sky radio) and others. The general theme was that the commission should not inter- turns to egg fere with the vitality of the free market on the face and that abuses should be handled case by case. in big -city cable In the earliest petitions filed last month group owners Bonneville International Al Stern seeks 'return to reality' Corp. and Southern Broadcasting Corp. by venturers who promise too much urged the commission to withdraw from and cities with outrageous demands this area of regulation entirely and leave it to the FTC which deals with related The head of the nation's third largest matters on a daily basis. cable -television firm acknowledged before a gathering of municipal officials last week that the approach of the wired city is less than imminent. At the same time, Business Briefs Alfred Stem, chairman of Warner Cable Corp., declared that the "blue sky" de- Plans for Boston. Telerep Inc., New mands that large cities have been making York, TV- station representative, plans to of franchisees must be brought to earth. open Boston office. While Boston sales A "return to reality," Mr. Stern said, is essential on both sides. manager and office space are being se- Warner's Stern: lected, Don Heller of Telerep's Philadel- Mr. Stern addressed the Annual Con- phia office will continue to provide service ference of Cities in San Juan, P.R. "If euphoria was the for New England. Mr. Stern said venturers had "learned that cable in the larger markets is not an illness and a large At the beep. Metrotec Division of BSR essential commodity." In areas that al- dose of reality is (USA) Ltd. plans spot -TV and radio ready enjoy a multitude of communica- going to be the cure, campaign as part of multi-media drive tions and leisure -time services, cable is for Phone Butler home -telephone an- "more an optional added luxury than an then we must take swerer. Broadcast buys are for period electronic necessity." our medicine." and Christmas. between Thanksgiving also discovered Kane, Light, Gladney Inc., New York The industry has that major- market will not cling to commitments that have proved unfeasible is agency. subscribers the medium, as will their small -town are not met, and "unilateral rate reduc- Marathon sponsorship. Marathon Oil counterparts, if the service proves dis- tions." Mr. Stern noted that one "Mid- Co., Findlay, Ohio, and Cincinnati Reds appointing. This, he acknowledged, has western city" (presumed to be Milwau- have signed three -year contract under caused an "immense turnover problem." kee) demanded that a 120 -channel sys- which Marathon will continue cospon- Beyond that, said Mr. Stern, it "could tem be constructed immediately-a vir- sorship of baseball club's baseball cames be quite a while" before specialized cable tual impossibility with today's technology. on wt.w(AM) Cincinnati and Reds' radio services "are ready for delivery on a large At Warner Cable, he said, "we're now network through 1976. scale" in the big markets. "The hardware taking a long, hard look at the way in isn't there and the software isn't there," which we've been dealing with the fran- Winter campaign. Luden's Inc., Read- chising bodies, the concessions we've been Pa., he said. "The hard truth is that the devel- ing, has launched cold- season cam- opment making in terms of construction specifi- paign for its medicated cough drops, of new services is still merely in the experimental stage." cations, the sometimes unrealistic blue - using various network shows and spot sky demands we've allowed ourselves to TV in 77 markets. Campaign, through But if the industry must come to terms with agree with, and the basic economic struc- Richard K. Manoff Inc., New York, will reality, Mr. Stern said, so must the ture we've become locked into while woo- cities. City governments have been de- run through March 1974. ing the cities in order to win the right manding such "unrealistic" services as to Rep appointments. WICE(AM) Provi- sophisticated multiple for local serve them." studios Two weeks ago Warner refused to ac- dence, R.I.: Eckel & Queen, Boston, for origination, construction of the system cept the terms a franchise ordinance New England area CicEY(AM) Toronto: prior to the FCC issuance of compliance of demanded by the Birmingham, Ala., city Bolton / Burnside International, New certificates, franchise terms that could action award York, deny the system its to if council. The led the city to for U.S. "right operate" the franchise to another company con- trolled by American Television & Com- munications (BROADCASTING, Dec. 3 ). Mr. Stern told BROADCASTING last week that Warner could not operate under the MIXER conditions mandated by the city. AUDIO CONTROL Mr. Stern emphasized that neither War- e ner, nor the industry as a whole, "wants B -500 series to walk away from the major markets. the B -500 monaural On the contrary, we're all willins to invest $750 the time and money and creative talents the B -502 stereo required to further the development of $1050 cable throughout the country." But, he B -503 dual channel stressed, "if we and others are to continue $950 such ventures, then we must have the for complete information realistic understanding and cooperation please contact of the cities themselves." the Director of Sales It is time, said Mr. Stern, "to lay down Dept. B -50 those blue-sky studies and to look, in- McMartin Industries Inc.. 4500 South Seventy -sixth Street stead, at what cable television can do to- arti 0 Omaha. Nebraska 68127 Phone (402) 331 -2000 Telex 048 -485 day, not 10 or 20 years from now."

Broadcasting Dec 10 1973 42 He said regulatory agencies are not ingly independent in their dealings with bound by the bureau's circular; executive the medium. Within the past two years, Supreme Court departments are. In any case, he said the four states -New York, Massachusetts, commission's fees are in accord with the New Jersey and Minnesota-have hears argument congressional mandate to recover regu- established independent agencies to over- latory costs "to the fullest extent pos- see the activities of local franchising au- against FCC sible" and to levy fees on those who thorities. Several others, including Con- receive benefits they would not receive necticut, Vermont, Rhode Island, Ne- fees for cables otherwise. And he said the benefits need vada, Alaska and Hawaii, have imple- Annual levies called illegal; not be bestowed on individual systems mented systems of state cable regulation NCTA argues that without restraint each year. He talked of over -all industry in some form. Significantly, those states FCC charges could go up and up benefits -like the commission regulation last month banded together to form a setting a limit on the amount of fran- consortium called the Conference of Toward the end of a one -hour oral argu- chise fee individual communities may State Cable Agencies, whose primary ment in the Supreme Court last week, charge systems. purpose will be to collectively explore Justice Potter Stewart wrapped up the And he contended that it is unreason- mutual interests before the federal gov- question at issue by analogizing it to able to limit fees to the year in which a ernment (BROADCASTING, Nov. 26). medical insurance. "It's sort of a Blue benefit is granted. "The commission can't While cable operators across the na- Cross benefit -you pay whether you go operate on an ad hoc basis," he said. tion have looked at this development as to the hospital or not. The cost is to "So the fact that a particular system a potential threat, nowhere has their make the service available." doesn't come to the commission doesn't anxiety been more real than in Massa- The question was whether the FCC mean that it can't be charged a fee for chusetts. And from the industry's point can legally impose annual fees on cable - that year." of view the fears appear to be justified. television systems even if it does not Possibly with that in mind, Justice In the 18 months since the Massachusetts afford them, individually, a "special Thurgood Marshall said, to Mr. Feld- Community Antenna Television Com- benefit" in the year the charge is levied, stein, that the commission provides serv- mission was created, the state has won or whether regulation can be equated ices that the cable industry uses when it recognition as the heaviest regulator of with benefit to the regulated and the cost chooses to, and "you pay for it." It was cable in the nation. In some respects, it of regulation related to the fees charged. at that point that Justice Stewart, whose has surpassed the FCC in terms of its The National Cable Television Asso- questioning indicated he was sympathetic willingness to experiment with untested ciation maintains there must be a con- to NCTA's position, likened the system policies. While the FCC, in an attempt nection between service and fee. And, the FCC and FPC was employing to a to enhance diversity of media control, thanks to conflicting opinions on the Blue Cross plan. has outlawed the common ownership of question by lower courts, it has suc- But Mr. Feldstein earlier had ex- cable and television facilities in the same ceeded in taking the matter to the Su- pressed the view that such an approach market, the Massachusetts commission preme Court. While the Fifth Circuit could lead to dire consequences for the has gone a step further; it now seems set Court of Appeals was upholding the industries concerned. "If you equate on banning crossownership of cable and FCC on the issue, the appeals court for regulation with benefit and cost of regu- newspapers. A new state law authorizes the Distriçt of Columbia was overruling lation with fees," there would be no limit municipally owned light companies to the Federal Power Commission in a case to what the commission could recover, finance, own and operate cable systems, brought by some of the gas and electric - he said. The law authorizing the pay- and the commission is examining meth- utility companies it regulates. An oral ment of fees, he said, does not contem- ods in which communities that do not argument on the appeal brought by the plate that kind of recovery. have their own power facilities can ac- FPC followed that on the NCTA case. quire financing to do the same. But of The legality of a fee system is not at more concern to the 82 cable operators issue. The Supreme Court in 1965 re- Real -life living in Massachusetts is the indication the fused to review a lower court's ruling commission has given that it intends to upholding the commission's authority to with state effect some kind of separation between impose fees (BROADCASTING, Jan. 25, hardware and software in the cable busi- 1965). The fees question landed in court cable regulation ness. again in 1970, when the commission The prevalent feeling among Massa- adopted a new schedule, which included Massachusetts CATV commission chusetts cablemen, according to Bill cable systems for the first time. The lays on heavier and heavier hand Kenny, executive director of the New commission is now in the midst of while FCC is still meeting England Cable Television Association, is another rulemaking proceeding, which with federal- state -local advisory group that the seven-member state commission would further increase fees charged is so preoccupied with pie -in -the -sky is- those it regulates. Tomorrow (Dec. 11), the FCC commis- sues that it sometimes places inadequate But the question to be resolved in the sioners will meet publicly for the first emphasis on contemporary decisions. high court is the kind of fees that can time with the advisory committee that "The commission is very peculiar," Mr. be levied, and the justification that must has been wrestling for more than a year Kenny said. "Individually, they're very be made for them. Stuart Feldstein, with the complex problem of how to nice people." But collectively, he com- NCTA general counsel, stressed in his divide the regulation of cable television plained, "they're more like a think tank argument that the criteria that the Bureau among federal, state and local govern- than a regulatory agency." In the course of Budget (now Office of Management ments. It will not be an amicable meet- of deliberating future regulatory paths, and Budget) laid down in interpreting ing: The committee, which is divided be- such as the separation -of- functions issue, the legislation authorizing government tween cable -industry and state- and city - Mr. Kenny asserted, the commission "ap- agencies to collect fees spoke of "special government representatives, has never pears to ignore the more mundane as- benefits" to "each identifiable recipient" been in accord over the fundamental pects of regulation." beyond those to the public at large. The question of who gets to regulate what. Such charges come as no surprise to law itself, said Mr. Feldstein, supported The internal discord that exists within Morton Aronson, the Boston lawyer who that interpretation. The NCTA maintains the FCC- appointed federal- state -local has been chairman of the commission that the FCC can point to no special cable advisory committee underscores since its inception. "I'm very aware of service it is providing individual cable what could become yet another major the kinds of things that have been said systems in return for the 30 cents per problem for the beleaguered cable in- about the commission," Mr. Aronson subscriber -40 under the proposed fee dustry. In the absence of a definitive said. And for the most part, he main- schedule -they pay in annual fees. proclamation from the commission, Con- tained, the criticism is "very unfair." The government's counsel in the case, gress or the courts as to how regulation "There are two ways that you can look Edward R. Korman, of the solicitor gen- of the industry can take a natural course, at a regulatory agency," Mr. Aronson eral's office, said that was not the issue. state governments are becoming increas- said. "You can react to problems as they

Broadcasting Dec 101973 43 terests leasing cable channels is "certainly Retreat. National Cable Television not encouraging." Considering the new Cablecom sale Association General Counsel Stuart revenue source that such a development Feldstein said last week that Indica- could create for the industry, he noted, to Daniels snags tions given by NCTA Vice Chairman some separation of facilities and pro- However, seller says efforts Bruce Lovett at Western cable con- graming could be a vital step in cable's to revive deal are being made; vention that association had decided development. And thus, he maintained, alternative would be transfer to bring antitrust suit against broad- the premise from which the agency is of buyer's 20% to Cablecom casters on pay -cable issue (Broad- proceeding in this area is "to try to casting, Dec. 3) were "prema- stimulate an industry that seems to be Cablecom -General Inc., Denver, an- ture." Mr. Feldstein said NCTA has faltering.... Cable is in a very serious nounced last week that it has terminated talked to several outside attorneys state of development right now." Mr. a $9- million transaction in which it was regarding possible retention to ex- Aronson professes a belief that this is an to have sold its 80% interest in a Colo- plore litigation possibility, and that area to which the FCC will ultimately rado Springs cable system to a firm head- choice would be made "as soon as have to address itself. And here, he said, ed by Denver cable executive Bill Daniels. possible." Decision as to whether the federal agency could face a problem, Cablecom said that under the agree- association would undertake litiga- for at present "there is absolutely no data ment announced last May, its majority tion, Mr. Feldstein said, will not be to evaluate ... Wouldn't it be healthier interest in Vumore Cable Corp., operator made until counsel is hired and has to have one or twò states going in that of the 20,000- subscriber Colorado Springs had adequate time to study record. direction beforehand, so that the corn- system, would have gone to Cablevision He said two issues -allegedly ille- mission will have something to go on ?" Projects Inc., which already owned the and gal antipay promotional activities Mr. Aronson emphasized that he fore- remaining 20% of the facility. However, accusations that certain broadcast with the FCC in this Cablecom said, the Daniels -controlled pro- sees "no conflict" interests are "warehousing" area. It should be noted that the Massa- firm's inability to obtain necessary fi- graming to keep it away from pay chusetts commission chairman is among nancing has forced the transaction to be but will entrepreneurs -are under study, the staunchest advocates of a well -de- called off. As a result, Cablecom that no decision has of the system due emphasized state role in cable regulation. He is obtain 100% control who would be tar- fined agreement been made as to critical of the FCC advisory com- to a provision in the May suit. Mr. Feldstein openly interest would be get of potential mittee's majority report (the conflict on stating that the Daniels disclosed that Justice Depart- to the seller if the sale is not also that body was so great that two separate assigned ment has "evidenced some interest." culminated. written conclusions were submitted to the that which favored the concept Cablecom indicated, however, commission), be a future for the deal. develop or you can try to move the of "dualism" -joint participation by the there may still medium in ways in which it can best either state or It noted that Cablevision Properties is FCC and one local body, to obtain financing serve the public and itself as well. We cable regulation. The report, continuing its effort local -in and "while nothing is definite, there are have tried to regulate in a manner in Mr. Aronson said, "causes me to pause which we can do both." several possibilities." It added that a pro- with great concern.... I marvel at the agreement under which as can look at vision in the May While the commission may not, wisdom of a report that Cablecom and Mr. Daniels would termi- Mr. Kenny contends, limit its delibera- such an embryonic group of [state] litigation associated with think will nate previous tions to those characteristic of a regulators and say that this cause the transaction remains "in effect." suggests a Mr. Aronson as- tank, the agency's makeup regulatory duplication." is the head of Daniels mem- the cable indus- Mr. Daniels scholarly presence. Of the seven serted that it is time for and Associates, a Denver cable consult- by he says bers, three are employed full time try to rid itself of the "paranoia" ing and brokerage firm. He also controls institutions of higher learning. There is it feels toward state regúlation. "They'd Daniels Properties Inc., which Operates also one attorney, one consumerist, one do much better going that route because several cable systems. commercial broadcaster and one member they're not going to knock out state Cablecom said that, in a separate trans- immersed in urban social sciences. The regulations. I don't think they [the FCC] action, it will exercise its option to require commissioners' backgrounds reflect the could pre -empt to the extent of eliminat- Daniels Properties to acquire all the state law that created the agency and ing state input." Mr. Aronson expressed cable franchises in which it holds an in- mandated that the members include edu- dismay that some of his agency's critics terest in the Denver vicinity. The agree- cators, professionals versed in digital are assigning that group sole responsi- ment affects franchises in the Colorado communications, attorneys, a consumer bility for implementing the Massachu- towns of Fort Collins, Loveland, Long- representative and residents of communi- setts crossownership proceeding. "That's mont and Greeley. ties with populations above and below not of our making," he said, referring to 50,000. Beside Mr. Aronson, the mem- a state -legislature mandate that news- bers include Dr. Hyman Goldin, profes- papers may not own cable systems with- Cable Briefs sor of telecommunications at Boston Col- in their general circulation area. The f lege (and ex- staffer at the FCC); Wini- only question left to the commission Construction contracts. Magnavox fred Gorlin, of the Massachusetts Con- here, he emphasized, is defining that rul- CATV Division has announced that it sumers Council; Professor Anthony Oet- ing. "We're not working in a vacuum." will supply distribution equ lment for tinger of the Aiken computer laboratory Another issue that has become a point construction of 35 -mile, two-way CATV at Harvard University; Dr. J. Francis of Criticism of the agency can also be system to serve Kenova, W. Va. Scien- Reintjes, director of the electronic sys- attributed to the legislature. This in- tific -Atlanta Inc. has obtained contract tems laboratory at the Massachusetts In- volves the question of municipal cable to provide turnkey installation of 40- stitute of Technology; Donald Thurston, ownership. Mr. Aronson emphasized that mile system at Blackfoot, Idaho. Both fa- president of Berkshire Broadcasting Co., there is "clearly" a precedent in state law cilities are to be completed early in 1974. and Charles Beard of the Boston Model for permitting such activity. The prob- Cities program. lem, he noted, lies in the fact that the Deregulation marches on. Existing cable If the commission thinks in long -term legislature has not clearly spelled out the systems may now add local television perspectives, that is a plus in Mr. Aron - conditions under which communities that signals or in -state nonlocal educational son's opinion. By limiting the extent to do not own utility companies can fund TV signals to their service without cer- which Massachusetts cable operators such a venture. "Obviously," he said, tificate of compliance, FCC has ruled. could control the programing that their "that's one of the things that will have System operators need only give corrt- systems offer, he feels, the commission to be ironed out in the state law." But mission and TV station 30 days notice could be doing the industry-and the in the long run, Mr. Aronson said, the before beginning to carry signal. "Sig- FCC-a service. Mr. Aronson asserted municipal- ownership problem could be- nificantly viewed" signals, however, are that within cable's present business en- come academic. "I don't see strong in- not included in new ruling which be- vironment, the emergence of outside in- terest" from local governments, he said. came effective Dec. 5.

Broadcasting Dec 101973 44 said: "We would have been negligent if Broadcast Journalism. we had not instituted such a study. The President made serious charges, and the impetus for the study was in the power Faltering start of his statement." Mr. Salant, member of the original task force which recom- of News Council mended the establishment of a news council, remains adament that the coun- is up for review cil was never envisioned "as a forum for Members of new oversight group government complaints." meet this week to Mr. Arthur said he doesn't feel the consider White how to get the project to fly House inquiry is crucial to the council's gaining respect, which is just The 15 members of the National News as well since Mr. Ziegler at a meeting on Council are to meet today and tomorrow Nov. 29 declined to provide specific ad- (Dec. 10 -11) to take the council's tem- ministration complaints. Mr. Ziegler Guiding spirits. News Council President perature. They may read it as something "said he preferred a broad -based study Roger Traynor (c), former California Su- under 98.6 degrees. of White House -media relationships and preme Court Justice, confers with Execu- suggested the time One major item on the agenda is what span beginning with tive Director Bill Arthur (I) and Associate to do about that major inquiry the coun- the Cambodian invasion a year ago up Director Ned Schnurman. cil announced it would make into Presi- till the present," Mr. Arthur said last dent Nixon's charges that reporting had week. "He said the genesis of the Presi- Reynolds Babcock Foundation, the Wil- been "outrageous, vicious and distorted" dent's charges encompasses many exam- liam Benton Foundation, the Pauline and ples Louis Foundation, the Patrick (BROADCASTING, Nov. 5). council of television reporting." Cowan The and has now been told by Ron Ziegler, the Whether Mr. Ziegler's vague proposal Anna M. Cudahy Foundation, the President's news secretary, that the presents the council with an inquiry too Mellett Fund for a Free and Responsible White House will provide broad to handle is a problem to be de- Press, the Jane and Leo Model Founda- no specifics for tion, the Poynter Fund, and Ernest the council to investigate (BROADCAST- cided today and tomorrow in Racine, the D. Van Loben ING, Dec. 3). Another subject destined Wis., at the "Wingspread" facility of the Sels- Eleanor Slate Van Loben Sels for discussion is the bad press the coun- S. C. Johnson Foundation. Without the Charitable Foundation. cil has been getting. White House study, the council is left At the end of three years, the council bylaws provide for a its The council's executive director, Bill with the access -First Amendment in- review of per- Arthur, says he wishes the media "would quiry. That study, directed by Columbia formance by an independent evaluation give us a chance to prove law professor Benno Schmidt, is to be committee. On the basis of those find- ourselves, and ings a decision not kill us off before we have completed early next year. on the council's future an oppor- will be made. tunity. It would be very bad if we were After that, what? "I never anticipated not given that chance, a flood of complaints," Mr. Arthur Mr. Arthur appears unperturbed by because it would the faint praise be further fuel for critics of the acknowledged. "The fact is that journal- the council has received media." so far. "If I put myself in of Mr. Arthur began an address to ists are a highly professional group, and the shoes the the media people now [he was editor of American Press Institute at Columbia as such don't inspire a flood of com- University last Tuesday (Dec. 4) by cit- plaints." He scanned the most recent ing letter of complaint which condemned all anticouncil editorials carried last 1 == summer by 22 newspapers throughout media as distorted, and cited all net- the country. "In the tradition of a great works, the Washington Post and the New and robust press," he said, "these papers York Times. "We had one in which the each carried the identical canned edi- writer complained of the sneer on Harry torial against us before we even started Reasoner's face each time he mentioned Compressor - Limiter operating." Mr. Nixon's name," Mr. Arthur said. Mr. Arthur describes his fledgling or- "It takes time to become known," he Amplifier ganization as a "buffer" for complaints continued. "Some feel that journalists against and by the media, filtered should automatically know what the Na- i^ through the council's Grievance and tional News Council is, but in fact very Freedom of the Press Committees, re- few journalists do." With that in mind, spectively. But none of the 10-15 letters Mr. Arthur and the council's associate received daily since the council went into director, Ned Sobnurman, accept invita- (The Great Leveler) operation Aug. 1 has been judged tions to speak throughout the country. worthy of pursuit. "Most letters are The two have made some 25 personal merely emotional," say Mr. Arthur. appearances on the council's behalf. "It's "We're starting with a blank page and not a promotional tour," Mr. Arthur in- X465! what we have to do is write the book," sisted. "We get a lot of invitations." The You can stop riding gain now, even when Mr. Arthur explained in an interview last executive director has appeared on na- a shouter and whisperer are on the week. "The first thing we have to do is tional TV, radio, and closed -circuit TV; same talk show. The Model CLA 20/40 to gain respect." That is where the coun- he spoke last month in Buffalo, N.Y., at Compressor -Limiter Amplifier does it cil's other side enters the picture, as a a Sigma Delta Chi meeting and is re- automatically ... instantaneously .. . public- service organization assigned to scheduled for an address to that group for both AM and FM. Switchable controls permit symmetrical (FM) asymmetri- and Dec. 17; or "initiate research issue reports" on he has been invited to the So- cal (AM) peak limiting; pre -emphasized matters affecting freedom of communi- ciety of Auto Workers in Detroit and or flat response; compress /limit, com- cation. In that role the council under- will combine that trip with an invitation press only, or compress /limit off. Auto- took the inquiry into the President's re- from the University of Michigan at Ann matic gain control range is 40 dB dy- marks and, a few weeks earlier, a study Arbor. namic, and the compression ratio is of the inherent conflict between the pub- The council has three years in which better than 10:1. All solid state, plug -in lic's desire for access to press exposure to itself. modular construction assures trouble - prove It is funded at $400,000 free reliability. Write for details. and the press's independence guaranteed per year for three years by 10 founda- by the First Amendment. tions, the major supporters being the BROADCAST ELECTRONICS, INC. Fending off assertions (from CBS 20th Century Fund and the Markle A Filmways Company News President Richard S. Salant, among Foundation. (No single foundation is 11810 Brookville Rd., over Spring, MO. 20910 others) that the White House inquiry is contributing more than 25% of the total (301) 588 -4983 TWX 710 -025 -0432 a publicity- seeking venture, Mr. Arthur funding.) The others are the Mary

Broadcasting Dec 10 1973 45 Look for 26 years], I think my attitude lem of confidence, implying that the staffer said, "that TV still doesn't have would be to sit back and wait to see how media have created a climate of disen- a majority of the people that says it's the council does before I'd support it," chantment with government. The public credible. The study says 65% of the peo- he said. The media have much to gain by contrast has grown to respect the ple depend on TV for their main source from a news council, he asserted. "If media more than ever, believing the of news, but only 41% have confidence anything I did as an editor could be media have uncovered much wrongdo- in it." proved wrong, I'd want to know about it, ing in the government." The report was presented to the sub- or be vindicated -one way or the other. Almost two- thirds of the population, committee at an informal hearing last The media can our findings editors judge 65 %, say they depend on television a Monday. In the spirit of the report's along with all the news other they great deal as a source of news, while findings, Senator Muskie said, the chair- handle. That's all the power we should 39% depend on radio. Newspapers are man allowed newsmen the unusual oppor- have, after all. But if the media release relied upon by 52 %, and news magazines tunity to question Mr. Harris at the hear- our findings, it can only increase their by 25 %. ing. They asked questions relating to na- credibility and respect." tional feelings on impeachment, for the Though the Harris study seems on its most part, it was reported. surface to support the news media in their recent battle with the President, there Harris finds is media in inherent criticism of the the How people and politicians differ. These as well. than in study "No more four figures compare the percentages of people public reliance every 10 feel they are current with the in the Harris poll for 1973 who expressed developments in the nation's capital," the "great confidence" in people running on TV growing report And "implicitly, the public the says. various institutions with percentages of is suggesting that a better job could be Study for Senate subcommittee shows same responses among federal, state and done in informing them about their gov- 65% count TV main news source, local officials surveyed by the Senate sub- ernment," it said. but only 41% have great faith in it committee staff. "It should be pointed out," a Muskie Public Leaders Television news and the press are the total % total % only two "key institutions" in which the How confidence has shifted. Figures below Medicine 57 41 public's confidence has increased since Local trash collection 52 50 1966, according to a study commissioned report percentage of respondents to Harris poll in 1966, 1972 and 1973 who expressed Higher educational by a congressional subcommittee. At the institutions 44 30 same time, the study, conducted by Louis "great deal of confidence" in people who run the various institutions that are listed. Local police department 44 54 Harris polls -though their ratings have Television news 41 17 of confidence in the executive branch 1973 % 1972 % 1988 % Military 40 30 has dropped dramatically over the same Medicine 57 48 72 Local public schools 39 46 period. It was also reported that a ma- Higher educational Organized religion 36 29 jority of people feel "there is something institutions 44 33 61 Local united fund 35 45 deeply wrong" in the nation. Television news 41 17 25 State highway systems 34 40 The Senate Subcommittee on Inter- Military 40 35 62 U.S. Supreme Court 33 44 governmental Relations, which commis- Organized religion 36 30 41 Senate 30 31 sioned the Harris study last August, re- U.S. Supreme Press 30 19 leased the 342 -page report last Mon- Court 33 28 51 Major companies 29 35 day (Dec. 3). Senate 30 21 42 House of Representatives 29 26 Leaders in the medical profession re- Press 30 18 29 Local government 28 60 ceived the highest vote of confidence in Major companies 29 27 55 State government 24 27 1973 (57%), as they have in previous House of Law firms 24 20 Harris polls- though their ratings have Representatives 29 21 42 Organized labor 20 9 slipped significantly since 1966. The peo- Organized labor 20 15 22 Local tax assessment 19 37 ple running local trash collections com- Executive branch Executive branch of mand the second highest confidence level of federal federal government 19 17 in 1973 (52% ); those running higher government 19 27 41 White House 18 21 education, third (44% ), and those run- ning television news, fourth (41 %). (See table.) There are sharp differences, however, Where people say they learn about gov- ernment and politics. The column headed in attitudes expressed by the general pub- ernment, politics. Television news was first "active citizenship" in table below re- lic in the Harris polls and those of elected among all sources which people told the ports responses from those who said they and appointed officials in federal, state 1973 Harris poll they depend on "a great had been officers in organizations (37% of and local governments who were surveyed deal" to find out what is going on in goy- total sample). by the staff of the Senate subcommittee. Only 17% of the government officials High Active have "great confidence" in the television Total % 8fh grade %school % College % White % Black % citizenship % medium that got a 41% vote on the Television news 65 73 68 58 65 70 61 same question from the public at large. Newspapers 52 48 49 56 52 52 58 Senator Edmund Muskie (D -Me.), Radio news 39 45 39 37 38 63 39 chairman of the subcommittee, went on News magazines 25 13 20 37 26 21 32 NBC -TV's Today last Monday to give his Talking to friends 21 23 20 21 20 28 23 views on study's findings. NBC corre- Special reports spondent Bill Monroe asked the senator and publications 13 9 13 15 13 11 19 if he could account for the wide differ- Local church 9 18 9 4 8 17 11 ence between the views of the public and Lectures, formal talks 7 7 6 10 7 10 10 government officials on newsmen. Lectures and mailings "Well, there's a natural adversary re- from elected officials 6 9 6 6 7 3 9 lationship, I think," Senator Muskie said. Business publications 6 6 5 4 7 6 11 "There's an abrasiveness in the day -to- Union publications 5 4 6 4 5 4 6 day relationship." Private newsletters 4 6 3 6 5 3 7 A committee report accompanying the Local political grapevine 4 4 4 4 4 4 6 study stated that "the leaders also point Political -party to the media as the source of the prob- publications 3 6 3 3 3 1 6

Broadcasting Dec 10 1973 48 whose grade -A signal "foreclosed" WRDU- Equipment & Engineering Tv's chance to obtain an NBC affiliation. In its supplementary decision affirming grant of the CP application (Doc. Occasional users, 18650), the review board said it could not conclude WRDU-TV could create an AT &T compromise audience in Fayetteville if WBTW's sig- Carrier accepts lower tariffs; nal was kept out of that market. study of effect of new rates to be made over two years NABET and ABC Broadcast -industry representatives and of- come to ficials at AT&T, prodded and coaxed by terms FCC staffers for six months, have settled Last -minute settlement said to be their differences over the new rates the similar to earlier pact with NBC telephone company will charge for trans- except that current agreement mitting their programs. And the FCC will be for four years has given its blessing to their labors. The commission acted last week, ap- Negotiators for ABC and the National proving the stipulation in which the com- Association of Broadcast Employes and promise was expressed, and terminating Technicians reached agreement early the rate case without deciding the merits Wednesday morning (Dec. 5), averting of the issues in the proceeding (Doc. a strike that had been set by the union 18684). View from the 110th floor. The boom for 12:01 a.m. that day. The last major sticking point to be John Rukavina was working on last The agreement was hammered out in resolved involved UPITN's request for week was lifting the antenna tower Washington with the assistance of the rates that would meet its special need for for WLS -TV and WTTW(TV) Chicago Federal Mediation and Conciliation Serv- service of one hour daily. Under the up to the top of the Sears Tower. Its ice. Negotiators for ABC and the union agreement, the hourly charge will be $15 base was on the 109th floor, the top were discussing language of the proposed per -mile per -month for the first year of a at maximum height alongside the contract during the remainder of last two-year experimental period, $18 for the 110th; the tower pieces were being week before submitting the final draft second. The trial period ends Dec. 31, hoisted from the 90th floor, as far as to NABET members for ratification. 1975. they could come by elevator. Mr. Details of the proposed contract were The major issue had involved the rates Rukavina is foreman for the Gunnar not disclosed pending approval by union &T to be charged occasional users. AT A. Alsen Corp. of Port Washington, members, but reports were that pro- to their hourly had proposed increase N.Y., a broadcast antenna and tower visions were similar to those in the pact 55 charges from cents to $1 per mile. erection firm. The stations are sched- completed in early November between filed (These rates had already been and uled to begin broadcasting from the NBC and NABET, embracing about were to have become effective Dec. 13; new site in January. 1,200 radio -TV engineering workers. but they are now canceled.) Under the One point of difference is that the agreement, the charge will be 65 cents for AT &T and the Bell System companies, ABC contract will be for a four -year the first year of the trial period, 75 cents term instead of the three -year agreement In ABC, CBS, NBC, Hughes Sports Net- for the second. addition, occasional work, the signed with NBC. ABC reportedly had users may take a 10 -hour monthly con- Commissioner of Baseball, American Group Management Corp., As- insisted on a contract expiration date dif- tract, at $40 per mile. ferent from NBC's. During the two -year trial period, sociation of Independent Television Sta- tions, League, The contract with NBC provided for AT &T will accumulate data on the ef- National Hockey TVS Inc., The Detroit Tiger Television Network, an average 6% salary increase in each fects of the new rates. It will provide the year, effective last April 1, and for im- commission with relevant market, reve- UPITN Corp., Corporation for Public Broadcasting, Public Broadcasting Serv- provements in overtime, night differen- nue and cost data, as well as data con- tial and premium pay. A compromise cerning full -time facilities. ice, the European Broadcasting Union and the FCC's Common Carrier Bureau. was effected in the sensitive area of new The stipulation offers AT &T two es- automated equipment, with NABET cape clauses. It permits the company to granted jurisdiction over these devices file new tariffs before Oct. 1, 1975, if: two hours before air -time, while non- The company is required to apply Up and away for WBTW union personnel are authorized to work for permission to build facilities to im- The FCC's review board has affirmed its on them at other times. plement its cost- reduction program and July 1972 grant of an application by ABC and NABET have been holding the FCC permission for the work is not Daily Telegraph Printing Co. for a con- talks for more than eight months to re- given within three months. struction permit to increase the antenna place a contract that expired last March If the commission or a court holds height and move the transmitter site of 31. NABET had set the strike deadline that revenues from television transmission its WTTW(TV) Florence, S.C. for last Tuesday, claiming the company service are less than the revenues which The modification application was desig- would not match the provisions of the should be obtained, or orders the com- nated for hearing in September 1969 to pact with NBC. The proposed contract pany to revise its television transmission determine whether a grant would ad- covers about 1,100 ABC engineering em- rates or regulations. versely affect UHF stations in the Ra- ployes throughout the country and is re- The parties' attempt to resolve their leigh- Durham area. An initial decision troactive to April 1. differences began in July, after the com- in December 1970 concluded that grant NABET said it would begin talks with mission held an oral argument on the is- would impair WRDU -TV Durham's ability ABC on agreements covering about 250 sues involved in the rate case. Earlier, the to increase its market in the Fayetteville, nonengineering employes on Dec. 17. commission had authorized AT &T to file N.C., area. But the review board held the The union also is negotiating now with new rates for monthly contract users - effect would at most be "only minimal." NBC on behalf of approximately 200 the networks -which reduced their costs Last March the commission remanded nontechnical workers. some $18 million annually, but had re- the case to the review board for consider- fused to permit at that time the filing of ation of new market -study data. The the occasional user tariffs, which would board said the data showed that WRDU -TV Technical Briefs have increased AT &T revenues some $10- faced two problems unrelated to WBTW's million. presence in the market -its "noncompeti- Video memory. Hitachi Sales Corp. of The stipulation was signed by 16 tive signal" and the presence of WECT- America has introduced 15- channel video parties. They included representatives of (Tv) Wilmington, N.C., an NBC affiliate disk memory system that can record, store

Broadcasting Dec 10 1973 47 and play back 15 separate color pictures from Jim Croce and Andy Williams. or in sequence. Model MDM- Music ABC/Dunhill's Jim Croce first cut "It at random as 1500, dubbed "Action Re- Caller," which Doesn't Have To Be That Way" part records from any video input source and of the normal course of his recording plays back on any TV set, can isolate No one's dreaming career, one that came to a tragic end from 60 images received last month (BROADCASTING, Nov. 19) still pictures its each second on television set. Unit is of `White Christmas' while his music was just reaching expected to be available in U.S. in Janu- widest audience. The song begins with ary at cost of $1,295. 401 West Artesia in record business word pictures of the streets just before Boulevard, Compton, Calif. Christmas, but basically deals with Although industry is not ignoring the world for the better. While short changing Three sold. Ampex Corp., Redwood seasonal singles, their the peace and good -will message is quite three life -span is resulting in diminishing City, Calif., announces sale of releases apt during the holiday season, ABC/ AVR-1 color video -tape recorders and number of holiday- oriented Dunhill is counting on the song's more related equipment valued at $500,000 to general message to carry it over to the Compact Video Systems Inc., Burbank, Christmas music is hardly the number- playlist in 1974. "It Doesn't Have To Be industry, even Calif. Compact Video is teleproduction one priority for the record That Way" is now the third Jim Croce firm. in December. While their sales depart- single in current release, so it might be ments are geared for a general holiday as a risk: "Time In a 2 is name of viewed calculated For VTR's. Silverchrome increase in business, their A &R and pro- Bottle" and "I Got a Name" will keep new line of helical scan video tape from motion departments seem to have more airwaves with or tape has out- the artist on the top-40 Karex Inc. Company says important things on their minds in terms without any post- Christmas appeal from put, signal -to -noise ratio and sensitivity of long -range planning. While stations energy" this latest single. characteristics similar to "high- play Christmas music heavily in Decem- has a still be operated on stand- Columbia's Andy Williams tape, but can ber, the labels reason there is enough of hopeful in his version ard recorders without erasure problems "quasi- Christmas" it already out there and in January it will of a song originally written and recorded or reoptimization. 1262 Lawrence Station all be forgotten anyway. But to some ex- Calif. 94086. (408) by Harry Nilsson under the title "Re- Road, Sunnyvale, tent, the industry still believes in Santa To further high- 734 -3341. member (Christmas)." Claus. light the long -range potential of the song, TV logger. GYYR Products, Odetics One new note in the holiday musical Andy Williams has shortened its name to Inc. has introduced time -lapse audio/ picture this year is something that might simply "Remember," and has left it to video logger, model TL 350, that can well be called the "quasi- Christmas the audience to connect the generally continuously record up to 25 hours on song." Being well aware that radio will nostalgic lyrics to the holiday season. reel of standard one -half-inch video tape. drop even a tried -and -true Christmas Featured on The Andy Williams Christ- Tape speed is 0.3 ips with fixed 25:1 record by the New Year, the industry is mas Special (NBC -TV, Dec. 13, 9 -10 time -lapse ratio. Stop -field capability is beginning to experiment with songs that p.m.) and specially wrapped for pre - optional. 1845 South Manchester Ave- have a non -excusive holiday feeling. Two Christmas shipping in a holiday- oriented nue, Anaheim, Calif. 92802. particular examples have recently come sleeve, the record hopes to make it on its own merits when January removes its initial seasonal marketing edge. As for the rest of the new Christmas product, it follows the normal direct holi- day approach this year as last. But this 1HE BEST INTERMEDIATE year, most of the new releases are from country and contemporary artists as op- posed to the MOR talent which normally PRICED PRODECK ... dominates the scene. Aside from Andy Williams, the only major figure of pop EVER. stature to release a new Christmas song is Arthur Godfrey. His single "Christmas Is Christmas All Over the World" has 3 SPEEDS been released by a small label in Fort Lee, N.J. -Spiral -owned by the tune's HIGH DENSITY composer, Gladys Shelley. FERRITE HEADS Some new top -40 artists have entered the holiday singles market for the first SELECTABLE BIAS FOR time in 1973, with the level increasing HIGH -PERFORMANCE all the way up to hard rock. John Den- OR REGULAR TAPE ver's "Daddy, Please Don't Get Drunk for Christmas" is RCA's sole seasonal top-40 entry, and it has a marked coun- EDIT MODE try flavor. Edward Beer, the Canadian group that scored early in the year with OVERSIZE CAPSTAN "Last Song," has Capitol's only contem- porary Yuletide offering: "Coming Home Christmas." The sounds get even more contemporary on MCA's only seasonal 720 pop single, Elton John's `Step Into scha(erdeck Christmas." And totally at the hard - rock extreme is Slade's "Merry Christ- FROM THE PEOPLE WHO KNOW ABOUT TAPE mas Everybody" on Warner Brothers, MACHINES. WRITE OR CALL FOR COMPLETE whose other holiday- oriented single comes from its Capricorn custom label INFORMATION TODAY! -Martin Mull's "Santa Fly." Martin Mull seems to have the major comedic sci taler ELECTRONICS CORPORATION entry in the seasonal singles race with the 75 Castilian Drive, Santa Barbara Research Park song which is a spoof of Curtis May- Goleta, California 93017 (805) 968 -0755 field's "Super Fly." There are almost as many more coun-

Broadcasting Dec 101973 48 classically oriented "The Golden Age of the programers' favorite cut from Ringo Christmas" in addition to the newly re- and it has been released as the follow -up corded "Greatest Hits of Christmas" to "Photograph." from Eugene Ormandy and the Phila- The star -studded cast on "You're Six- delphia Orchestra. The best of Motown's teen" includes Harry Nilsson on back -up Christmas catalog featuring Stevie Won- vocals, Paul McCartney on what sounds der, Marvin Gaye, Diana Ross and like a kazoo (album liner notes call it a others can be found in "A Motown mouth sax), Nicky Hopkins on piano Christmas," a two- record set. None of and Mr. Starkey on the drums. "You're these albums was put together expressly Sixteen" is rag -time, fun, short (2:50), with the programer in mind, but can comic, unpretentious and familiar. serve to fill the gap created by an absence Is the new Ringo single a hit? Is the 0' Ammo of holiday samplers this season. Pope Catholic? No major pop artist has released an Among the faithful playing "You're Andy Williams with daughter Noelle from entire LP of Christmas music this year, Sixteen" last week were WRKO(AM) Bos- jacket of their quasi-seasonal single, "Re- albums which would normally provide ton, WMAK(AM) Nashville, KJR(AM) member," originally titled "Remember new versions of standards like "Rudolf Seattle, WPOP(AM) Hartford, Conn., (Christmas)." The Red -Nosed Reindeer" and "Jingle WSA1(AM) Cincinnati, KFRC(AM) San Bells." Francisco, WQxt(AM) Atlanta and KHJ- try artists of major proportions with new There seem to be two reasons for this (AM) Los Angeles. seasonal singles this year as there are state of affairs. MOR and top-40 acts combined. This Adam Somers, director of merchandis- Love For You- Sonoma (ABC /Dun- A may lead some of the stations looking ing for Warner Brothers Records cites hill) group enjoying initial success for fresh holiday music to artists they the growing degree of artist and producer under its third name change -they were might not ordinarily play. Johnny Cash control over what is recorded. Most of formerly known as Punch-Sonoma has has teamed up for the first time with his the current contemporary recording art- an unabashedly pop sound that borrows brother Tommy Cash on a Columbia ists are not prone to record Christmas no feeling from folk, jazz, soul or any of release, "That Christmasy Feeling." Epic music and those who might be most the other current wells of pop creativity. Records has issued two holiday songs by likely to sell such an LP are the least Their first ABC /Dunhill single, "Love For You," is beginning to win program- some of its top country talent: Tammy likely to be put into a position where Wynette and George Jones on "Mr. and they are told to record one. Rock acts in ers over to their side. Mrs. Santa Claus" and Jody Miller has a particular, in spite of the occasional Sonoma's sound is perky but not rock new version of "O Holy Night." Christmas attempt from an Elton John in the conventional sense. Most of the Also in the country category, Capitol or Slade, feel that holiday music is "just fireworks come from vocal harmonies has released Merle Haggard's "If We not their bag." and not guitar riffs; in spite of the pro- Make It Through December," and An auxiliary theory comes from Steve duction build -up, the mood never gets Freddie Hart's "I Believe in Santa Popovich, vice president and national to the level at which the neighbors might Claus." The RCA -distributed Metro- promotion director for Columbia Rec- start to complain. As such, the adult ap- media Country label has issued "Holi- ords. He cites the fact that the Christmas peal of "Love For You" is a strong fac- days Are Happy Days" by Bobby G. selling season is really a matter of three tor in its favor. Although the sexual Rice, and the only country novelty of weeks, and as the records have little air- make -up (two males, two females) and the season, "How I Love Those Christ- play or sales value after that period until label are the same, the group has not ob- mas Songs" by The Country Squirrels, an the next Christmas, they tend to become viously set out to recreate the Mamas obvious revival of the Alvin and the relegated to the status of catalogue items. & Papas sound; however, their original Chipmunks style. "It takes more than three weeks to really fans may now find in Sonoma a pleas- The only soul -music entry from a top build most records into hits" Mr. Popo- ingly new alternative. Stations "Love For You" as act is a rather lengthy title from the vich explains; therefore, putting an all- playing O'Jays on Philadelphia International. out effort into seasonal product only to of last week included KJR(AM) Seattle, The song should at least have an addi- have to start the momentum over again wPOP(AM) Hartford, Conn. and WBBQ- tional week's play potential for all the the next year becomes impractical for (AM) Augusta, Ga. "Christmas effort: Ain't Christmas and the long -range operations of a recording Eres Tu (Touch The Wind) -Mocedades New Year's Ain't New Year's Without company, normally operationalized by (Tara) The Paramount -distributed la- the One You Love." principle of continual follow- through and bel which primarily buys European mas- Normally, programers are greatly follow -up. ters for the U.S. market originally re- aided by re- releases of Christmas music The big Christmas hits -a Bing Cros- recorded the Eurovision song competi- of years past. Although no label has pre- by's "White Christmas" or a Nat Cole's tion winner from Spain and put the pared a holiday sampler exclusively for "The Christmas Song"-are a rare breed. English lyrics on the "A" side. Now it radio use of such items (in past years The record industry of the seventies is seems that Americans prefer the Span- Columbia and MCA have put together not going out of its way to capture a ish original, whether they understand it such packages and a recent ABC Jim mass audience in three weeks, most pb- or not. Croce sampler is packaged in a holiday viously because it knows that the odds Not unlike a former Spanish hit that motif), some singles product from major are more against it here than they are in received U.S. airplay some years ago artists has been re- issued in the hopes of the normal process of "working a record ( "Song Tu" has begun of the future. of Joy "), "Eres making standards into a hit." But it has not deserted Christ- to see its MOR- reception bear top-40 re- released A &M has "Merry Christ- mas entirely, and would not be ungrate- Literally translated as Is You," and fruit. "It mas Darling" by the Carpenters ful if Santa did drop a hit or two into the record has begun to make sense to Cheech & Chong with "Santa Claus and their stockings. hit- oriented ears. The Spanish -lyric side His Old Lady." Stax Records has re- is pulling the play at some key top-40 released Isaac Hayes' `The Mistletoe and as a result the it Me" and Thomas's In outlets of start got on Rufus "I'll Be Your Breaking MOR's that were in agreement that Baby." the Santa original version somehow conveyed the Still more Christmas music can be "You're Sixteen" -Ringo Starr (Apple) song's feeling with greater ease. found on new commercially available The search for familiar records -so As of last week, stations playing Mo- LPs. Capitol has a new holiday product near and dear to the hearts of pop pro - cedades included Klis(AM) Los Angeles, from country acts Merle Haggard, Fred- gramers-is made all that much simpler KRux(AM) Phoenix and xJR(AM) Seattle. die Hart, Red Simpson and Tennessee by artists like Ringo Starr and Donnie Ernie Ford. RCA has two new "various Osmond. By re -doing old hits they actu- Love's Theme -Love Unlimited Orches- artists" re- packages: the country "Wish- ally guarantee airplay for their records. tra (20 Century) Clearly a case of a ing You a Merry Christmas" and the "You're Sixteen," for these reasons, was record creating an artist (rather than the

Broadcasting Dec 10 1973 49 normally reversed state of affairs), "Love's Extras. The following new releases, listed Theme" has brought into being the Love BMI wants its due alphabetically by title, are making a Unlimited Orchestra. Studio musicians mark in BROADCASTING'S " Playlist" re- seem to have come up with the first in- from cable TV porting below the first 75: strumental hit for the newly reorganized Systems originating own programs AIN'T GOT NO HOME, Band (Capitol). 20th Century Records without really will be target after first of year; BLUE COLLAR, Bachman -Turner Over- trying. Cramer also expresses displeasure drive (Mercury). Originally recorded as a mood piece with free rides by noncommercials DOWN DRINKING IN THE BAR, Loudon for a vocal album by Love Unlimited, a Wainwright (Columbia). last female soul group, "Love's Theme" has Broadcast Music Inc. announced FLASHBACK, Fifth Dimension (Bell). been pulled from the LP by programers' week its intention to begin collecting HANGIN' AROUND, Edgar Winter Group response. So quickly pulling a name out royalties from cable -television systems. (Epic). of the most obvious hat for the studio announcement was made by Ed- The I'M A ROCKER, Raspberries (Capitol). musicians involved, producer- conductor ward H. Cramer, BMI president, during JIM DANDY, Black Oak Arkansas Barry White became the force behind yet a luncheon speech at the National Broad- (Atco). another act on the label. Instrumental casters Club in Washington. "We have LAST KISS, J. Frank Wilson & the Cave - artists enjoy rather short life spans as top - been tolerant so far about cable's use of liers (Virgo). 40 airplay attractions, normally limited to our music," said Mr. Cramer, "just as we LOUIE, Lou Zerato (Atlantic). the extent of one hit; this manner of creat- were tolerant toward television broadcast- LOVE FOR YOU, Sonoma (ABC /Dun- ing an act has proved itself about as ef- ing in its early days." hill). fective as any other in terms of the suc- But "after the first of the year," said LOVE REIGN O'ER ME, Who (MCA). cess stories of the past in this area. Mr. Cramer, the performing- rights society MIDNIGHT RIDER, Gregg Allman (Capri- The future of Love Unlimited Or- will "begin a campaign to license cable corn). chestra at this time is thus directly tied to systems for their use of music in pro- MY OLD SCHOOL, Steely Dan (ABC/ the reception of "Love's Theme." As of grams they originate." BMI hopes the Dunhill). last week, stations playing "Love's Theme" cable industry will appoint a committee SALLY FROM SYRACUSE, Stu Nunnery included KLIF (AM ) Dallas, WFIL(AM) to negotiate fees, "but if not," he said, (Evolution). at Philadelphia and Ku(AM) Los Angeles. "we'll have to go it individually." STAR, Stealers Wheel (A &M). Mr. Cramer said BMI was under in- STEP INTO CHRISTMAS, Elton John "Midnight Rider"-Greg Allman (Capri- creasing pressure from composers and (MCA). corn) The Allman Brothers recorded publishers to begin collecting from cable. THERE AIN'T NO WAY, Lobo (Big Tree). - this song some four years ago when Broadcasters, he added, were also corn THIS IS YOUR SONG, Don Goodwin Duane Allman was still alive. Joe Cocker plaining that cable systems in their areas (Silver Blue). released an ill -fated version of it in a were originating programs with free TIME FADES AWAY, Neil Young (Re- much faster tempo last summer. Now on music while stations must pay for the prise). Greg Allman's solo LP, there is still a music they use. TOUCH THE WIND, Mocedades (Tara). third version and this one finally looks There was no immediate comment hit -bound. from the National Cable Television As- Trackin the ' Playlist.' With 18 rec- It is difficult to find a band much more sociation, some of whose officials were at bullets this week, popular at this juncture than the Allmans the luncheon where Mr. Cramer spoke. ords receiving the "Playlist" begins to turn over again and it was altogether predictable that One NCTA official said the association after two weeks of stability. Charlie solo album would give already had a music committee, headed Greg Allman's Rich's "Most Beautiful Girl in the to - by Lawrence Kliewer of Peninsula Cable, programers something replace "Ram World" (nine) and Helen Reddy's - Hampton, Va., but that it had been blin' Man" on their playlists. "Midnight "Leave Me Alone" (10) Mr. inactive. break Into Rider," laboriously slow but allowing the top -10 positions for first Mr. also complained about the the time, Allman a chance to show off his country- Cramer while five records break into the top of the law honky -tonk voice, is now a single, but technicality present copyright 40 week: that permits noncommercial broadcasting this "Living in the City" by went on a string of Southern stations as Stevie Wonder (28), "Let Me Be an LP cut last week. Among those play- to use music without paying royalties There" by Olivia Newton John (33), KILT(AM) while exposed to copyright liability for all ing it are WQXI(AM) Atlanta, "Tell Her She's Lovely" by El Chi- WHHY(AM) Montgomery, Ala., other program material. Musical works Houston, cano (34) ( "Breaking In," Nov. 19), and KLIF(AM) Dallas. are protected for use in any "performance "Love's Theme" by the Love Un- for profit." Other works are protected for limited Orchestra (39) and the third Pretty Lady - Lighthouse (Polydor) performance of any kind. single from Paul Simon's second al- "Pretty Lady" might well be subtitled, "In public broadcasting," said Mr. bum, There Goes Rhymin' Simon, "We're A Canadian Band," being the Cramer, "everybody gets paid but the "American Tune" (40). This week long - time -in- the -making breakthrough writers of music." marks the reappearance of Coven's single for this nine -member horn-rock "When Mobil Oil takes ads promoting "One Tin Soldier" (46), a hit last contingent from north of border. While its underwriting of a public -TV show that summer on the West Coast (it went retaining the production of Jimmy Zen- carries Mobil credits, that's a perform- to number one on KHJ[AM] Los An- ner, the group has switched labels to ance for profit in my book." geles) but failed to spread national- Polydor and the move has apparently Later Mr. Cramer said BMI contem- ly. "One Tin Soldier" Is contained been sound. plated no legal action now to establish in the motion picture, "Billy Jack," a Lighthouse's most recent top -40 suc- that noncommercial-broadcasting use of moderate- budget cult item now in re- cess prior to "Pretty Lady" was a sum- music constituted a performance for release. Stations in the East and Mid- mery thing from 1972, "Sunny Days," profit. He said the hope was that a new west are beginning to pick up on the which hardly made the group consistent copyright law would clarify the issue. Coven record on the rebound, it programing material. But according to In response to a question, Mr. Cramer seems. Also new this week is Ringo's Marge Bush, music director at wixY(AM) said he was opposed to the inclusion in "You're Sixteen" which is 55 In its Cleveland, where the disk is currently a the draft of new copyright legisla- first week. Frank Sinatra's "Let Me top -three sales item, "the record was too tion of a provision to grant performers Try Again" (58), Al Green's "Livin' good to pass up." After six weeks of air- fees for the use of their works, as, for for You" (60), Ann Peebles's "I Can't play there, Ms. Bush finds her "gut -level example, payments to the musicians who Stand the Rain" (62), Linda Ron - enthusiasm" for the single confirmed in played for a phonograph record. Though stadt's "Love Has No Pride" (66), listener response. he said a number of BMI writers were Lobo's "Love Me For What I Am" As of last week, stations programing also performers -Paul Simon was one he (70), Barbra Streisand's "The Way "Pretty Lady" included WMEx(AM) Bos- mentioned -the society thought it "in- We Were" (71) and Doble ( "Drift ton, cKLW(AM) Detroit and WJRQ(AM) apropriate" to insert a performers' -fees Away ") Gray's "Good Old Song" Buffalo, N.Y. provision in a copyright bill. (74).

Broadcasting Dec 101973 50 The Broadcasting PlaylistoDec10

These are the top songs in air -play popularity on U.S. radio, as reported to Oerall rink Rank by dry pads Lee: This rille (Wed,/ 6. 108- 3- 7- Broadcasting by a nationwide sample of stations that program contemporary, week week Alas: -leeel IN 30 70 120 "top -40" formats. Each song has been "weighted" in terms of Arbitron Radio audience ratings for the reporting station on which it is played and for the part 49 42 Spiders & Snakes (3:03) 40 43 48 44 of the day in which it appears. Bullet () indicates an upward movement of 10 Jim Stafford -MGM or more chart positions over the previous Piaylist week. 57 43 Me and Baby Brother (3:30) 49 42 44 38 War -United Artists dnrall rink Renk by day pare 56 44 I've Got to Use My Imagination (3:29) 52 38 42 42 Ieee: This r:lle (lene:h) 6- 10e- 3- 7- Gladys Knight & the Pips-Buddah k week Ar:bl-Iaeel 10e 3p 70 120 45 45 Pretty Lady (3:10) 42 46 45 53 Lighthouse -Polydor 46 One Tin Soldier (3:14) 47 41 52 40 2 1 Top of the World (2:56) 1 3 3 1 - Coven Carpenters -A & M -MGM 36 47 Ramblin' Man (3:36) 45 51 46 50 4 2 Goodbye Yellow Brick Road (3:13) 4 1 1 4 Elton John -MCA Allman Brothers -Capricorn 60 48 Are You Lonesome Tonight (3:12) 43 50 50 48 1 3 Photograph (3:59) 3 2 2 2 Ringo Starr -Apple Donny Osmond -MGM 49 61 47 41 45 5 4 Just You 'n' Me (3:44) 2 8 4 6 50 Free Ride (3:05) Chicago- Columbia Edgar Winter Group -Epic 50 You're a Part Me (3:15) 44 44 53 56 9 5 Hello It's Me (3:37) 5 5 8 3 30 Special of Todd Rundgren -Bearsville Diana Ross & Marvin Gaye -Motown 53 51 (3:36) . 49 32 10 6 The Love I Lost (3:39) 8 4 5 9 Sister Mary Elephant Harold Melvin & the Bluenotes -Phila. Int'I. Cheech & Chong -Ode 38 52 Never Never Gonna Give You Up (3:58) 58 59 47 46 8 7 I Got a Neme (3:09) 10 7 7 5 Jim Croce -ABC /Dunhill Barry White -20th Century 44 53 Smarty Pants (2:40) 59 48 51 49 6 8 Heartbeat, It's a Love Beat (2:59) 6 9 9 7 DeFranco Family -20th Century First Choice- Philly Groove 41 54 That Lady (3:09) 48 55 54 55 16 9 The Most Beautiful Girl (2:42) 7 6 10 11 Charlie Rich-Epic Isley Brothers -T -Neck 55 (2:50) 51 52 56 54 13 10 Leave Me Alone (Ruby Red Dress) (3:26) 9 10 6 8 - You're Sixteen Helen Reddy -Capitol Ringo Starr-Apple 69 56 Rock On (3:13) 53 53 55 52 7 11 Space Race (3:21) 11 12 11 10 David Billy Preston -A & M Essex-Columbia 19 12 Time in a Bottle (2:24) 12 14 12 15 55 57 Corazon (3:56) 50 54 57 60 Jim Croce -ABC /Dunhill Carole King -Ode 58 Let Me (3:30) 54 58 59 68 11 13 Paper Roses (2:39) 14 11 13 19 - Try Again Marie Osmond -MGM Frank Sinatra- Reprise 57 62 3 14 Midnight Train to Georgia (3:55) 13 13 15 14 71 59 Half a Million Miles From Home (3:00) 64 65 Gladys Knight & the Pips -Buddah Albert Hammond -Mums 18 15 Mind Games (3:59) 15 17 14 12 - 60 Livin' for You (3:09) 56 61 61 69 John Lennon -Apple Al Green -Hi 15 16 Keep on Truckin' (3:21) 16 16 17 13 59 61 A Song I'd Like to Sing (3:34) 63 56 66 67 Eddie Kendricks -Tamla Kris Kristofferson & Rita Coolidge -A & M I 57 60 67 70 12 17 Angle (4:30) 17 15 20 20 62 Can't Stand the Rain (2:50) Rolling Stones-Rolling Stones Ann Peebles -Hi 27 18 If You're Ready (Come Go with Me) (3:19) 19 18 16 22 65 63 Some Guys Have All the Luck (3:29) 55 65 69 58 Staple Singers -Sfax Persuaders-Atco Love 57 31 19 The Joker (3:36) 18 20 21 18 68 64 River of (2:39) 65 66 60 Steve Miller Band -Capitol B. W. Stevenson -RCA 73 58 33 20 Helen Wheels (3:45) 26 21 18 16 65 Nutbush City Limits (2:57) 74 67 59 Paul McCartney -Apple Ike and Tina Turner -United Artists 66 Love Has No (4:05) 60 62 73 62 17 21 Let Me Serenade You (3:13) 21 19 23 21 - Pride Three Dog Night- ABC /Dunhill Linda Ronstadt -Asylum 21 22 Smokin' in the Boys Room (2:57) 29 25 19 17 67 67 Last Kiss (2:31) 67 71 68 61 Brownsville Station -Big Tree Wednesday- Sussex 68 22 23 Show and Tell (3:28) 20 22 25 25 63 Big Time Operator (2:36) 68 68 71 63 Al Wilson -Rocky Road Keith Hampshire -A & M 58 28 24 My Music (3:04) 22 23 26 23 69 Dream On (3:25) 71 70 72 66 Loggins & Messina -Columbia Aerosm ith- Columbia 70 I 24 25 D'yer Maker (3:15) 30 26 22 24 - Love Me for What Am (3:10) 62 63 Led Zeppelin -Atlantic Lobo -Big Tree 39 26 Come Get to This (2:40) 28 24 29 29 - 71 The Way We Were (3:29) 70 64 65 Marvin Gaye -Tamla Barbra Streisand- Columbia 40 27 Who's in the Strawberry Patch with 64 72 Walk Like a Man (3:21) 70 64 Sally (2:23) 25 28 24 28 Grand Funk -Capitol Dawn -Bell 70 73 When I Fall in Love (3:00) 69 74 75 Donny Osmond 42 28 Living for the City (3:12) 31 30 27 26 -MOM Stevie Wonder -Tamla - 74 Good Old Song (3:07) 66 69 20 29 Painted Ladies (3:30) 33 29 28 27 Dobie Gray -MCA Ian Thomas -Janus 52 75 Sweet Understanding Love (2:59) 63 72 25 30 Rockin' Roll Baby (3:15) 27 27 30 30 Four Tops- ABC /Dunhill Stylistics -Avco 14 I 31 All Know (3:48) 23 36 31 34 Alphabetical list (with this week's over-all rank): All I Know (31), American Tune Art Garfunkel -Columbia (40), Angie (17), Are You Lonesome Tonight (48), Be (35), Big Time Operator (68), 29 32 We May Never Pass This Way Again (3:50) 24 34 32 31 Come Get To This (26), Corazon (57), D'yer Maker (25), Dream On (69), Free Ride Seals & Crofts -Warner Brothers (49), Good Old Song (74), Goodbye Yellow Brick Road (2), Half a Million Miles (59), 43 33 Let Me Be There (3:00) 32 32 38 36 Half Breed (37), Heartbeat, It's a Love Beat (8), Helen Wheels (20), Hello It's Me (5), -John Olivia Newton -MCA I Can't Stand the Rain (62), I Got a Name (7), I've Got to Use My Imagination (44), 48 34 Tell Her She's Lovely (3:50) 34 35 34 35 If You're Ready (Come Go with Me) (18), The Joker (19), Just You 'n' Me (4), Keep El Chicano -MCA on Truckin' (16), Knockin' on Heaven's Door (41), Last Kiss (67), Leave Me Alone 26 35 Be (3:52) 36 31 40 33 (Ruby Red Dress) (10), Let Me Be There (33), Let Me Serenade You (21), Let Me Try Neil Diamond -Columbia Again (58), Living for the City (28), Livin' for You (60), Love Has No Pride (66), The

23 36 Ooh Baby (3:14) 37 33 39 43 Love I Lost (6), Love Me for What I Am (70), Love's Theme (39), Mammy Blue (38), Gilbert O'Sullivan -Mam Me and Baby Brother (43), Midnight Train to Georgia (14), Mind Games (15), The 32 37 Half Breed (2:42) 35 40 35 47 Most Beautiful Girl (9), My Music (24), Never Never Gonna Give You Up (52), Nutbush Cher -MCA City Limits (65), One Tin Soldier (46), Doh Baby (36), Painted Ladies (29), Paper 37 38 Mammy Blue (3:41) 39 45 33 41 Roses (13), Photograph (3), Pretty Lady (45), Ramblin' Man (47), River of Love (64), Stories -Kama Sutra Rock On (56), Rockin' Roll Baby (30), Show and Tell (23), Sister Mary Elephant (51), - 39 Love's Theme (3:30) 41 39 36 37 Smarty Pants (53), Smokin' in the Boys Room (22), Some Guys Have All the Luck (63), Love Unlimited Orchestra-20th Century A Song I'd Like to Sing (61), Space Race (11), Spiders & Snakes (42), Sweet Under- 61 40 American Tune (3:44) 46 37 43 39 standing Love (75), Tell Her She's Lovely (34), That Lady (54), Time in a Bottle (12), Paul Simon -Columbia Top of the World (1), Walk Like a Man (72), The Way We Were (71), We May Never

34 41 Knockin' on Heaven's Door (2:28) 38 49 37 50 Pasa This Way Again (32), When I Fall in Love (73), Who's in the Strawberry Patch Bob Dylan -Columbia with Sally (27), You're a Special Part of Me (50), You're Sixteen (55).

Broadcasting Dec 10 1973 51 Broadcasting's index of 138 stocks allied with electronic media

Approx. Total market Closing Closing shares capitall- Stock Wed. Wed. Net change % change 1973 P/E out zatlon symbol Exch. Dec. 5 Nov. 28 in week in week High Low ratio (000) (000) Broadcasting

ABC ABC 20 23 1/8 - 3 1/8 - 13.51 34 1/4 20 7 17.029 340,580 CAPITAL CITIES COMM. CCB 30 3/4 38 1/2 - 7 3/4 - 20.12 62 1/2 30 3/4 12 7,074 217,525 CBS CBS 25 1/2 28 - 2 1/2 - 8.92 52 25 1/2 8 28,315 722,032 CONCERT NETWORK ** 3/8 3/8 .00 5/8 1/4 2,200 825 COX COX 14 16 - 2 - 12.50 40 1/4 14 8 5.828 81,592 FEDERATED MEDIA* 5 1/4 5 1/2 - 1/4 - 4.54 5 1/2 2 17 820 4.305 GROSS TELECASTING GGG 10 1/2 10 7/8 - 3/8 - 3.44 18 3/8 10 7 800 8,400 LIN LING 3 1/4 4 1/2 - 1 1/4 - 27.77 14 3/4 3 1/4 3 2,296 7,462 MOONEY MOON 3 3/8 3 3/8 .00 10 1/4 3 3/8 9 385 1,299 PACIFIC C SOUTHERN PSOU 6 3/4 7 1/4 - 1/2 6.89 13 3/4 6 3/4 1,750 11,812 RAHALL RAHL 2 3/4 4 - 1 1/4 - 31.25 12 1/4 2 3/4 4 1,297 3,566 SCRIPPS -HOWARD SCRP 14 3/4 15 1/4 - 1/2 - 3.27 21 1/4 14 3/4 7 2,589 38.187 STARR SBG 8 1/2 7 1/2 + I + 13.33 24 1/2 7 1/2 7 1,069 9,086 STORER SBK 12 1/8 13 3/4 - 1 5/8 - 11.81 44 12 1/8 6 4,751 57,605

TAFT TFB 17 1/2 19 1/8 - 1 5/8 - 8.49 58 5/8 17 7 4,219 73.832 WHDH CORP. ** 30 28 + 2 + 7.14 30 14 589 17,670 WOODS COMM. 3/4 3/4 .00 1 5/8 3/4 5 292 219 Broadcasting with other major Interests TOTAL 81,303 1,595,997

ADAMS -RUSSELL AAR A 2 1/4 2 3/8 - 1/8 - 5.26 5 3/8 2 1/4 6 1,259 2,832

AVCO AV N 6 7/9 8 1/4 - 1 3/8 - 16.66 16 6 7/8 3 11,482 78,938

BARTELL MEDIA BMC A 1 1 3/8 - 3/8 - 27.27 3 1/2 1 6 2,257 2,257 CAMPTOWN INDUSTRIES 0 1/4 .00 2 1/4 3 1,138 284 CHRIS -CRAFT CCN N 2 2 3/4 3/4 - 27.27 6 5/8 2 7 4,161 8,322 COMBINED COMM. CCA A 13 14 1/2 - 1 1/2 - 10.34 44 12 1/2 9 3,524 45,812 COWLES CWL N 5 1/4 6 - 3/4 - 12.50 9 5/8 4 3/4 12 3,969 20,837

DUN C BRADSTREET DNB N 36 1/4 34 3/4 1 1/2 + 4.31 42 32 3/4 25 26,042 944,022 FAIRCHILD INDUSTRIES FEN N 4 1/2 4 3/4 - 1/4 - 5.26 13 3/8 4 1/2 41 4,550 20.475

FUQUA FQA N 6 7/8 8 3/8 - 1 1/2 - 17.91 20 3/8 6 7/8 3 9,741 66,969 GENERAL TIRE GY N 12 3/4 14 - 1 1/4 - 8.92 28 3/4 12 3/4 4 20,668 263,517 GLOBETROTTER GLBTA 0 3 1/4 3 1/4 .00 8 1/8 3 1/4 4 2.820 9,165 GRAY COMMUNICATIONS 0 9 1/2 9 1/2 .00 12 7/8 9 7 475 4,512

HARTE -HANKS HHN N 7 1/4 8 3/8 1 1/8 - 13.43 29 1/4 7 1/4 6 4,337 31.443 JEFFERSON -PILOT JP N 31 33 7/8 2 7/8 - 8.48 40 7/8 27 14 24.075 746,325 KAISER INDUSTRIES KI A 5 5 7/8 - 7/8 - 14.89 9 3/8 4 4 27,487 137.435 KANSAS STATE NETWORK KSN 0 3 5/8 3 3/4 - 1/B - 3.33 6 1/8 3 5/8 6 1,741 6,311 KINGSTIP KTP A 4 1/2 4 7/8 - 3/8 - 7.69 14 1/4 4 1/2 4 1,155 5,197 LAMB COMMUNICATIONS P 1 3/4 + 1/4 + 16.66 2 5/8 1 1/2 35 475 831 LEE ENTERPRISES LNT A 10 10 .00 25 9 7/8 7 3,366 33,660 LIBERTY LC N 14 1/4 15 3/4 - l 1/2 9.52 23 7/8 14 1/4 7 6,631 94,491 MCGRAW -HILL MHP N 7 5/8 7 3/4 - 1/8 1.61 16 7/8 7 1/8 7 23,525 179,378 MEDIA GENERAL MEG A 21 1/4 24 7/8 - 3 5/8 - 14.57 43 1/2 21 1/4 8 3.546 75,352 MEREDITH MDP N 9 1/4 10 - 3/4 - 7.50 20 1/2 9 1/4 5 2,887 26,704 METROMEDIA MET N 8 1/8 8 3/4 - 5/8 - 7.14 32 1/4 7 5/8 5 6,493 52,755 MULTIMEDIA 0 11 1/2 11 1/2 .00 30 1/4 11 1/2 8 4.388 50.462 OUTLET CO. OTU N 8 1/8 9 - 7/8 - 9.72 17 5/8 8 1/8 4 1.379 11,204 POST CORP. POST 0 8 1/4 10 - 1 3/4 - 17.50 17 8 1/4 4 893 7,367 PSA PSA N 7 1/8 8 - 7/8 - 10.93 21 7/8 7 1/8 10 3,768 26,847

REEVES TELECOM RBT A 13/8 1 1/4 + 1/8 + 10.00 3 1/4 1 1/4 8 2,376 3.267

RIDDER PUBLICATIONS RPI N 12 3/9 13 3/8 - 1 - 7.47 29 7/8 12 3/8 8 8,312 102,861 ROLLINS ROL N 16 1/2 19 1/8 - 2 5/8 - 13.72 36 1/2 14 1/4 14 13,305 219,532 RUST CRAFT RUS A 8 8 1/4 - 1/4 - 3.03 33 3/4 7 1/2 4 2,366 18,928 SAN JUAN RACING SJR N 12 3/4 13 - 1/4 - 1.92 23 3/4 12 1/4 11 2,152 27.438 SCHFRING- PLOUGH SGP N 70 3/8 75 - 4 5/9 - 6.16 87 5/8 69 3/8 37 52.590 3,701,021

SONDERLING 508 A 6 3/8 B - 1 5/8 - 20.31 16 3/8 6 3/8 4 816 5.202 TECHNICAL OPERATIONS TO A 5 1/8 5 3/8 - 1/4 - 4.65 13 1/2 5 7 1,376 7,052

TIMES MIRROR CO. TMC N 17 18 1/4 - 1 1/4 - 6.84 25 7/8 15 3/4 11 31,145 529,465 TURNER comm. 0 3 1/2 4 - 1/2 - 12.50 6 3 1/2 6 1,486 5,201 WASHINGTON POST CO. WPO A 16 1/4 19 - 2 3/4 - 14.47 37 16 1/4 6 4,749 77,171

WOMETCO WOW N 8 9 1/4 - 1 1/4 - 13.51 19 3/8 8 6 6.295 50.360

Cablecasting TOTAL 335,200 7,701.202

AMECO ** ACO 1/4 3/8 - 1/8 - 33.33 3 1/P 1.200 300

AMER. ELECT. LABS ** AELBA 1 1/8 1 1/4 - 1/8 - 10.00 3 5/8 1 1/8 1.672 10181

AMERICAN TV F. COMM. AMTV 7 3/4 10 - 2 1/4 22.50 39 7 3/4 27 3,056 23,684 ATHENA COMM. ** 3/8 3/8 .00 5 1/2 3/9 2,126 797

BIIRNUP C SIMS B51M 19 20 1/2 - 1 1/2 - 7.31 31 3/4 19 26 7,692 146,148 CABLECOM- GENERAL ** CCG 2 1/8 2 1/2 - 3/8 - 15.00 8 7/8 2 2.536 5,389 CABLE FUNDING CORP.. CFUN 8 1/8 8 + 1/8 + 1.56 9 3/4 4 1/2 1.233 10.018 CABLE INFORMATION ** 3/4 .00 2 1/2 3/4 663 497 CITIZENS FINANCIAL LPN 2 7/8 3 - 1/8 - 4.16 9 1/2 2 7/8 5 2,685 7,719 C OMCA$T 1 3/4 2 - 1/4 - 12.50 5 3/8 1 3/4 9 1,705 2,983 COMMUNICATIONS PROP. COMU 2 1/2 2 3/8 + 1/8 + 5.26 9 3/4 2 3/8 18 4,435 11,087 COX CABLE CXC 10 1/4 11 1/8 - 7/8 - 7.86 31 3/4 10 1/4 20 3.560 36,490 ENTRON ENT 1/2 3/4 - 1/4 - 33.33 9 1/4 1/4 4 1,358 679 GENERAL INSTRUMENT GRL 12 5/8 14 1/2 - 1 7/8 - 12.93 29 1/2 12 5/8 9 6,790 85.723 GENERAL TELEVISION* 2 2 .00 4 1/2 2 100 1,000 2,000 HERITAGE COMB. ** 5 1/4 5 + 1/4 + 5.00 17 1/2 4 3/4 345 1,811 LVO CABLE LVOC 3 1/8 3 3/4 - 5/8 - 16.66 11 1/4 3 1/8 14 1.879 5.871 SCIENTIFIC- ATLANTA SFA 7 3/4 7 3/4 .00 15 3/8 6 1/4 9 917 7,106 TELE- COMMUNICATIONS ICON 3 3 3/4 - 3/4 - 20.00 21 3 7 4.617 13,851 TELEPROMPTER TP 4 4 5/8 - 5/8 - 13.51 34 1/2 3 3/4 5 16,482 65,928 TIME INC. TL 27 3/8 30 5/8 - 3 1/4 - 10.61 63 1/4 26 3/4 6 10,380 284,152 TOCOM TOCM 3 1/4 3 3/4 - 1/2 13.33 12 1/8 3 1/4 8 634 2,060 UA- COLUMBIA CABLE UACC 4 7/8 4 7/8 .00 15 4 7/8 9 1,794 8,745

VIACOM VIA 5 6 1/2 - 1 1/2 - 23.07 20 4 3/8 8 3,851 19,255 VIKOA VIK 2 1/8 2 5/8 - 1/2 - 19.04 9 1/8 2 1/8 30 2.591 5,505

TOTAL 85,201 749.679

Broadcasting Dec 10 1973 52 Approx. Total market Closing Closing shares capitall- Stook Wed. Wed. Net change % change 1973 P/E out zation symbol Exch. Dec. 5 Nov. 28 In week In week High Low ratio (000) (000)

Programing

COLUMBIA PICTURES.* CPS N 2 1/2 3 1/8 - 5/8 - 20.00 9 7/8 2 1/2 6.335 15,837 DISNEY DIS N 41 7/8 46 3/8 - 4 1/2 - 0.70 123 7/8 40 1/2 26 28.552 1.195,615 FILMWAYS FWY A 2 1/2 2 7/8 - 3/8 - 13.04 5 1/2 2 1/8 5 1,837 4,592 GULF + WESTERN GW N 23 3/8 23 3/4 - 3/8 - 1.57 35 3/4 21 3/8 5 14.054 328,512 MCA MCA N 21 1/4 22 1/8 - 7/8 - 3.95 34 1/4 18 1/2 9 8.380 178.075 MGM MGM N 12 3/8 l3 1/8 - 3 /r. - 5.71 24 12 3/e 13 5,958 73,730 TELE- TAPE ** 0 3/4 5/8 + 1/8 + 20.00 1 3/4 3/9 2.190 1,642 TELETRONICS INTL. 0 2 1/2 3 1/4 - 3/4 - 23.07 10 1/2 2 1/2 5 943 2.357 TRANSAMERICA TA N 8 5/8 9 1/4 - 5/8 - 6.75 17 5/A 8 7 66,561 574,088 20TH CENTURY -FOX TF N 5 1/4 5 1/2 - 1/4 - 4.54 12 3/8 5 6 8,557 44,924

WALTER REAOE .* WALT 0 3/8 3/9 .00 1 3/A 3/8 2,203 826 WARNER WCI N 9 11 5/8 - 2 5/8 - 22.58 39 1/8 9 4 17,064 WRATHER WCO A 4 1/2 5 - 1/2 - 10.00 15 5/e 4 1/2 38 2,229 10,030

Service TOTAL 164,863 2,583,804

BBDO INC.. 0 11 1/2 12 1/8 - 5/8 - 5.15 17 7/8 11 1/2 706 8,119 JOHN BLAIR BJ N 5 5 1/2 - 1/2 - 9.09 13 5 4 2,411 12,055 COMSAT CO N 41 43 7/H - 2 7/8 - 6.55 64 1/2 41 13 10,000 410.000

CREATIVE MANAGEMENT CMA A 3 4 3/8 - 1 3/8 - 31.42 9 1/2 3 3 1,016 3.048 DOYLE DANE BERNBACH DOYL 0 8 1/2 9 - 1/2 - 5.55 23 1/2 8 1/2 4 1.910 16,235

ELKINS INSTITUTE.* ELKN 0 5/8 3/4 - 1/8 - 16.66 1 1/4 1/2 1,664 1,040 FOOTE CONE E BELDING FC8 N 9 8 7/8 + 1/8 + 1.40 13 3/8 8 1/8 7 2.129 19,161 GREY ADVERTISING GREY 0 7 1/2 7 3/4 - 1/4 - 3.22 17 1/4 7 1/2 4 1,263 9,472 INTERPUBLIC GROUP IPG N 9 7/8 10 1/4 - 3/8 - 3.65 25 3/8 9 3/4 3 2.464 24,332 MARVIN JOSEPHSON MRVN 0 7 1/2 9 1/4 - 1 3/4 - 16.91 18 1/2 7 1/2 6 1,085 8.137 MCCAFFREY E MCCALL 0 6 1/4 6 3/4 - 1/2 - 7.40 10 3/4 6 1/4 3 585 3,656 MCI COMMUNICATIONS. MCIC 0 4 3/4 4 7/8 - 1/8 - 2.56 8 7/8 4 5/8 12.825 60,918

MOVIELAB ** MOV 4 3/4 1 1/8 - 3/8 - 33.33 1 7/8 3/4 1,407 1,055 MPO VIDEOTRONICS*e MPO A 2 1/8 2 + 1/8 + 6.25 4 7/8 2 540 1,147 NEEDHAM, HARPER NDHMA 0 6 1/2 7 - 1/2 - 7.14 26 1/4 6 1/2 3 916 5,954 A. C. NIELSEN NIELB 0 25 3/4 25 3/4 .00 40 1/2 25 3/4 23 10,598 272,898

OGILVY I MATHER OGIL 0 14 3/4 16 1/2 - 1 3/4 - 10.60 32 1/2 14 1/2 6 1,777 26,210 PKL CO. PKL 0 1/2 - 1/4 - 33.33 2 5/8 1/2 1 818 409 J. WALTER THOMPSON JWT N 8 7/8 10 3/8 - 1 1/2 - 14.45 24 3/4 8 7/8 4 2,635 23,385

UNIVERSAL COMM.* 0 1 1/2 2 1/2 - 1 - 40.00 12 1/4 1 1/2 3 715 1,072 WELLS, RICH, GREENE WRG N 7 3/4 8 5/8 - 7/8 - 10.14 21 1/8 7 3/4 4 1,568 12,152

Electronics TOTAL 59,032 920,455

ADMIRAL ADL N 10 1/8 10 3/8 - 1/4 - 2.40 18 7 1/4 5 5,817 58.897 AMPEX APX N 3 5/8 4 - 3/8 - 9.37 6 7/8 3 1/4 9 10,878 39.432

CCA ELECTRONICS CCAE 0 .00 3 7/8 1 881 770 COLLINS RADIO CRI N 24 3/4 24 3/4 .00 25 7/8 15 1/4 17 2,968 73,458 COMPUTER EQUIPMENT CEC A 1 5/8 1 7/8 - 1/4 - 13.33 2 7/8 1 5/8 10 2.366 3.844 CONRAC CAX N 13 3/4 14 3/4 - 1 - 6.77 31 7/8 13 1/4 7 1,261 17,338 GENERAL ELECTRIC GE N 59 5/8 62 5/8 - 3 - 4.79 75 7/8 55 19 182,348 10,872.499 HARRIS- INTE0.7VPE HI N 28 27 7/8 + 1/8 + .44 49 1/4 24 1/2 10 6.223 174.244 INTERNATIONAL VIDEO IVCP 0 3 3/4 4 - 1/4 - 6.25 14 3/4 3 3/4 7 2,745 10,293 MAGNAVOX MAG N 6 5/8 7 7/8 - 1 1/4 - 15.87 29 5/8 6 5/8 14 17,806 117.964 3M MMM N 75 5/8 80 1/4 - 4 5/8 - 5.76 91 5/8 75 1/2 30 113,054 8,549,708 MOTOROLA MOT N 49 1/2 53 1/2 - 4 - 7.47 68 3/4 41 1/4 18 27,740 1,373,130 OAK INDUSTRIES OEN N 9 3/4 10 5/8 - 7/8 - 8.23 20 1/2 9 3/4 4 1,639 15,980 RCA RCA N 16 I/2 19 - 2 1/2 - 13.15 39 1/8 16 1/2 7 74.515 1,229,497

RSC INDUSTRIES RSC A 1 1/2 1 7/8 - 3/8 - 20.00 2 1/2 1 1/8 11 3,458 5,187 SONY CORP SNE N 29 3/8 31 7/8 - 2 1/2 - 7.84 57 1/4 28 5/8 24 66,250 1,946.093 TEKTRONIX TEK N 39 1/2 41 1/2 - 2 - 4.81 56 5/8 29 7/8 19 8,185 323,307 TELEMATION ** TIMT 0 1 3/4 2 - 1/4 - 12.50 4 3/4 1 1/2 1,050 1,837 TELEPRO INDUSTRIES 0 3/4 1/4 + 1/2 + 200.00 2 1/2 1/4 5 1,717 1.287 WESTINGHOUSE WX N 30 3/8 33 1/8 - 2 3/4 - 8.30 47 3/8 29 7/8 14 88,595 2.691,073 ZENITH ZE N 25 1/2 30 7/8 - 5 3/8 - 17.40 56 25 1/2 8 18,888 481,644 TOTAL 638,384 27,987,482

GRAND TOTAL 1,363,983 41,538.619

Standard & Poor'* Industrial-Average 103.37 109.72 -6.35 A- American Stock Exchange Over -the -counter bid prices supplied by P/E ratios are based on earnings- per-share P/E ratio computed with M- Midwest Stock Exchange Hornblower & Weeks, Hemphill -Noyes Inc., figures for the last 12 months as published earnings figures of company's N -New York Stock Exchange Washington. by Standard & Poor's Corp. or as obtained last published fiscal year. 0-Over the counter (bid price shown) A blank in closing -price columna through Broadcasting's own research. Earn- t No annual earnings figures P- Pacific Coast Stock Exchange indicates no trading in stock. ing figures are exclusive of extraordinary are available. gains or losses. No P/E ratio is computed; company registered net losses. Week's worth of earnings reports from stocks on Broadcasting's index

CURRENT AND CHANGE YEAR EARLIER

Net Per Net Per Company Period /Ended Revenues Change Income Change Share Revenues Income Share American Television and Communications Corp. 3 mo. 9/30 5,880,503 + 30.7% 374,256 - 20.8% .09 4,500,333 472,521 .14 Ampex Corp. 6 mo. 10/27 130,165,000 + 5.9% 1,925,000 .18 122,877,000 (2,884,000) (.27) Bartell Media Corp. 9 mo. 9/30 25,655,000 + 4.4% 339,000 .15 24,571,000 (53,000) (.03) Gulf & Western Industries Inc. 3 mo. 10/31 522,600,000 + 21.0% 22,500,000 + 11.4% 1.28 432,000,000 20,200,000 .98 MGM Inc. Year 8/31 154,520,000 + 2.9% 9,267,000 - 13.7% 1.56 150,146,000 10,737,000 1.81 Technical Operations Inc. Year 9/30 79,318,000 + 11.4% 1,340,000 + 10.9% .97 71,216,000 1,208,000 .87 Tektronix Inc. 24 wks. 11/10 116.175,000 + 41.3% 9,933,000 + 55.3% 1.21 82,218.000 6,395,000 .78 Percentage change is too great to provide a meaningful figure.

Broadcasting Dec 10 1973 53 Fates & Fortunes®

Media New York, appointed assistant general entertain hospitalized military- service vet- attorney. erans. Arthur D. Glenn, Gordon G. general manager, president and gen- Oyewole, Broadcast Advertising eral manager, Koco- noncommercial WFRC(FM) Amherst, TV Oklahoma City, Mass., named to board of directors, Na- Thomas E. Fraioli, national sales man- named VP, Mc- tional Public Radio, Washington, suc- ager, wTVJ(TV) Miami, appointed general Graw -Hill Broadcast- ceeding Al Hulsen, who joins NPR staff sales manager. He is succeeded by Phil ing Co., and gen- as VP- programing. Basil Y. Scott, admin- Keller, assistant national sales manager. istrative director of New York State De- eral manager of its Ray C. Johnson, account executive, WSPA- partment of Motor Vehicles, joins NPR KMGH -TV Denver. TV named man- board, succeeding Georgia legislator and Spartanburg, S.C., sales He succeeds Hugh ager. William B. Ellis, with sales staff, B. Terry, who retires civil- rights leader Julian Bond, who re- signed last month. WSPA -TV, named local and regional sales Dec. 31 (BROAD- manager. Tony Hooper, local sales man- Glenn CASTING, Nov. 26). William E. Osterhaus, president, noncom- ager, WFBC -TV Greenville, S.C., joins sales Wynn Alby, general manager, Screen mercial KQED -FM -TV San Francisco, elect- staff, WSPA -TV. ed VP, Western Educational Network. Gems' WYDE(AM) Birmingham, Ala., Eduardo Arellano, general sales manager, named assistant to Emil Mogul, execu- Robert J. Higgins, VP and secretary, WNJU -TV Linden /Newark, N.J., appoint- tive VP of Screen Gems Radio Stations, Broadcast Music Inc., elected president, ed general sales manager, WAPA -TV San succeeding Berkley L. Fraser, who has Veterans Hospital Radio and Television Juan, Puerto Rico. Jerry MacFarlane, resigned. In new post, Mr. Alby will su- Guild's Bedside Network, New York. He with sales staff, WAPA -TV, named sales pervise both WYDE and Screen Gems' succeeds G. Thaine Engle, NBC, who be- manager, WNJU-TV. Both are Screen WWVA -AM -FM Wheeling, W. Va. J. Ross comes chairman, executive committee. Gems stations. Felton, general manager, WWVA, named Terry Ross, ABC, William R. Potts, NBC, and Hope Martinez Harold F. Clark, managing director, J. managing director, WWVA, and subsi- Martinez of Hope Walter Thompson, Frankfurt, Germany, diaries, Jamboree U.S.A. and Capitol Media Corp., were elected first, second and third VP's, respectively; elected senior VP and chief of staff, inter- Music Hall Inç. Larry Davidson, station John R. national operations. manager, WWVA, appointed to succeed Lees, NBC, elected treasurer; Jean Hous- Mr. Alby at'WYDE. Richard Howard, sales ton, NBC, elected secretary. Bedside Net- Anthony Weir, senior VP- creative direc- manager, WWV.A; appointed station man- work is volunteer organization that helps tor, Ogilvy & Mather, New York, appoint- ager there. ed president, CORPA, O &M's Venezue- lan agency. Jane Maas and Richard George C. Collie Jr., general manager, Evans, associate creative directors, O &M, ICGNS -TV Laredo, Tex., and formerly with New York, named creative directors. Mission KONG- sales staff, Broacasting's R. (AM) San Antonio, Tex., rejoins Mission W. O'Neil, VP- assistant manager -mer- ac- Broadcasting Ce., station group owner, as chandising, Chevrolet passenger car VP- broadcast operations. count, Campbell-Ewald, Detroit, appoint- ed management supervisor, same account. Sam Spivey, formerly station manager, Charles Rogers, senior VP -finance and ad- WRBT -Tv Baton Rouge, VP- general named ministration, Cunningham & Walsh, New manager, KGNS -TV Laredo, Tex. York, elected secretary. John Z. Csia, program director, Donrey Robert L. Freyder and John Pavasars, Media's KORK -TV Las Vegas, named di- associate research directors, Needham, rector of broadcast standards and prac- Harper & Steers, Chicago, elected VP's. tices, Donrey broadcasting stations. Walsh Bolden Anthony R. Miceli, art supervisor, and Harold K. Deutsch, formerly VP- Eastern NBC changes. New station manag- John R. Vogrin, account supervisor, sales manager, Capital Cities Productions, ers for three NBC -owned television NH &S, elected VP's. appointed VP- general manager, wcBM- stations were announced last week. Richard Moran, formerly with sales staff, (AM) Baltimore. Robert Walsh, sales manager, ABC-TV, appointed Midwest sales man- Joseph A. Reilly, formerly station man- WMAQ -TV Chicago, was named sta- ager, Hughes Sports Network, Chicago. ager, WERA(AM) Plainfield, N.J., ap- tion manager there, succeeding Wil- Benjamin Doroff, executive VP, John fred Prather, pointed VP- general manager, WWOM -FM appointed director of Wanamaker, Philadelphia; John T. Lucas, engineering, NBC Albany, N.Y. Don Nutting, program di- Radio. Joseph R. advertising manager, J.C. Penney Co., Varholy, program manager, WKYC- rector, WERA, joins WWOM -FM as opera- New York; John E. Pellegrene, VP -sales tions manager. TV Cleveland, was appointed station Dayton's, manager there promotion, Minn., appointed to succeed Raymond consultants, CBS new Retail Ad- Bob Kelly, general manager, WGTO(AM) J. Timothy, -TV's who joins KNBC -TV Los visory Board. Cypress Gardens, Fla., joins WQPD(AM) Angeles as VP and general manager. Lakeland, Fla., in same capacity. And J. Tabor Bolden Jr., formerly Mark G. Day, with sales staff, Henry I. Ed Lytle, sales and operations personnel director, NBC, Washington, Christal Co., Chicago, named manager, manager, Los Angeles office. KKZZ(AM) Lancaster, Calif., appointed was named to succeed Noyes Scott, general manager, KKZZ(AM) -KOTE(FM). who retires from station manager Frank L. Allen, formerly with Telepromp- Andrew Key, program director, KKZZ- post at WRC -TV Washington. The Na- ter Corp., New York, joins William Kep- KOTE, named assistant manager. tional Organization for Women lost per Associates, media brokerage firm, as one small campaign with appoint- manager, new Vista, Calif., office. Thomas C. Maupin, sales manager, KLPM- ment of Mr. Bolden. NOW's broad- Howard J. Morgens chairman and chief (AM) Minot, N.D., appointed assistant cast media task force had urged general manager. that executive, Procter & Gamble, Cincinnati, woman be recruited to fill that post named to receive 1973 Advertising Coun- Jay E. Gerber, senior counsel, NBC Inc., (Broadcasting, Dec. 3). cil Award for Public Service.

Broadcasting Dec 10 1973 54 vision, Metro -Goldwyn-Mayer, and re- Winfield R. Levi, publisher of Adver- cently motion picture producer, named tising News of New York (ANNY) VP-productions, American International since 1965, has rejoined Broadcast- Productions, Hollywood. ing Publications George Gilbert, with United Artists Tele- Inc. (publishers of Broadcasting vision, Hollywood, joins Independent newsweekly, Television Corp., New York, as Eastern the annual division manager. Broadcasting Diana Dreiman, with University of Cali- Yearbook and fornia at Los Angeles, joins NBC, West Cable Source - Coast, as administrator, film programs. book) as gener- Leonard Sherman, research manager, al sales man- Honored. Mark Robbins (c), a media Worldvision Enterprises, New York, ager, headquar- buyer /planner at ADCOM Inc., a di- tered in New vision of Quaker Oats, was named named manager of television research, Paramount Television, New York. Levi York. Mr. Levi 1973 Chicago "Timebuyer of the was with Broadcasting from 1946 un- Paul WCFL- Year" of the Chicago branch of the Kirby, production manager, til joining ANNY in 1964. He served Station Representatives Association. (AM) Chicago, assumes additional duties BPI in both Washington and New Making the presentation are Brown- as program director. York, and was successively promo- ing Holcombe (I), president of SRA Donn M. Nichols, music director, WSPT- tion manager, circulation manager, Chicago and VP- Midwest sales man- AM-FM Stevens Point, Wis., assumes ad- assistant sales manager and vice ager of Petry Television, and M. S. ditional duties as program director. Lee president-sales. Mr. Levi is a grad- Kellner, managing director, national Steele, formerly sports director, wFRV -Tv uate of the University of Cincinnati, SRA. Green Bay, Wis., named to same post, is a veteran of World War II and WSPT. remains a lieutenant colonel in the United States Air Force Reserve. He Nancy H. Napier, press representative, F. C. Beck, former president, Mark Cen- tury Corp., New York -based production and his wife, Joyce, and their two wcas(AM) New York, joins The Adver- children reside in Manhattan. tising Council there as media promotion and radio syndication firm, joins Radio - manager. Robert L. Hutton Jr., formerly pros Inc. there as executive VP- station- sales manager, Broadcasting Publications relations and production. Radiopros is KLPM(AM) Minot, N.D. radio and TV production firm. Inc., New York, named campaign man- Bert Knapp, newsman, WMCA(AM) New ager, Advertising Council. Mike Wolfe, formerly sports director, York, appointed supervisor of news. Mary Grella, associate media director, S. KNOW -FM Denver, named to same posi- tion, KFMB(AM) San Diego. Robert C. Euisson, VP and assistant gen- Jay Reiner Co., Carle Place, N.Y., media eral manager in charge of broadcast buying and marketing firm, appointed VP. activities for AP, returned to work in John Suder, formerly with Peters, Griffin Broadcast Journalism New York last Monday (Dec. 3) follow- & Woodward, New York, joins wToG- Gwen Dillard, cor- ing convalescence from major abdominal (Tv) St. Petersburg, Fla., as national sales respondent, WMAL- surgery in September. manager. TV Washington, Judd Everhart, recent graduate Columbia Ron Denman, promotion director, KGO -AM named director of School of Broadcasting, Denver, named San Francisco, named retail sales director. news and public af- news director, KcsR(AM) Chadron, Neb. fairs, warm -TV Cam- Susan Breakefield, account executive, Gregory Marquise, with Caledonian Rec- WAsH(FM) Washington, appointed local bridge, Mass. ord, St. Johnsbury, Vt., named reporter, sales manager. Phil Oakley, former- noncommercial WENN-TV Durham, N.H. James W. Curran, account executive, ly news director, wcBM(AM) Baltimore, named local sales WJBO(AM) Baton Cablecasting manager. Rouge, appointed di- rector of news, William J. McNeil, with Phelps Dodge Robert G. McCain, former account ex- Dillard WBRZ -TV there. Communications Co., joins Cablewave ecutive, WNAC -TV Boston, joins WEZE(AM) Systems Inc., North Haven, Conn., as Boston, as local sales manager. Mark O'Brien, newscaster, wxYZ(AM) Detroit, joins wow(AM)- Ktzo(FM) Oma- sales manager. Ted Lavelle, with sales staff, WWVA -AM- ha as news director. Yvon Bergevin, formerly with F. A. Tuck- FM Wheeling, W.Va., appointed local and Steve Wilson, editor, er Inc.,' subsidiary of L. E. Meyers Co., regional sales manager. KcBs(AM) San appointed Francisco, joins wry (Tv) St. Joseph, VP, Myers -Oak Communica- John R. Sloan, controller, Tracy- Locke, Mo., as anchorman /producer. tions Construction Corp., Crystal Lake, Dallas, named VP- controller. Walter E. Ill., cable construction firm jointly owned Black, with Tracy -Locke, riamed account Susan Howard, assistant producer of noon by Myers and Oak Industries Inc. WQXI-TV anchor, executive. news, Atlanta, named co- James H. Bowman, noon news. formerly with cable John D. Hoffman, senior writer, Need- division of Superior Continental Corp., ham, Harper & Steers, Dayton, Ohio, Ron Hardin, news correspondent, KKLY- named president, Catawba Valley Com- named copy chief, Hameroff & Associates (AM) Spokane, Wash, joins KOA(AM) munications Inc., Hickory, N.C. Firm is agency, Columbus, Ohio. there as news director. seeking franchise for Hickory. Bill Lynch, reporter, wcas(AM) New Neil A. Webster, Guttenberg TV Cable Programing York, named assistant director, news op- Co., Guttenberg, Iowa, elected president, erations and programs. Edward A. Montanus, VP, MGM Televi- Iowa Cable Television Association. Bill sion, New York, appointed to new post, Lyle Dean, anchorman, ABC's wLs(AM) Riley, Heritage Communications, Des senior VP, responsible for development Chicago, assumes additional duties as Moines, elected VP. Bob Keller, Quint and release of new TV programing and newscaster, ABC's American Contem- Cities Cable- vision, Davenport, and Don distribution from New York of nonnet- porary Radio Network. Gibson, Iowa Video, Fort Madison, elect- work programing. David Goldsmith, for- Dick Wilson, formerly with Voice of ed secretary and treasurer, respectively. merly program executive, Screen Gems, America, joins Eastern Educational Net- Hollywood, appointed manager, program work's Martin Agronsky: Evening Edition Engineering and Equipment development, MGM Television, Culver as assistant producer and reporter. Robert E. Leach, formerly director of City, Calif. Paul Newburgh, formerly with KILO(AM) engineering, WNJU-TV Linden- Newark, Paul Picard, formerly VP, television di- Grand Forks, N.D., named news director, N.J., appointed director of engineering for

Broadcasting Dec 10 1973 66 Heftel Broadcasting, Honolulu Inc., li- sociation (subsidiary of Institute of Broad- in fields of broadcasting and entertain- censee of KGMB -AM -TV and KGMQ(FM) casting Financial Management), Chicago, ment industries. Honolulu and KPUA -AM -TV Hilo, Hawaii. as VP- administration. Death Heftel has acquired control of KMAU -TV Robert C. Williams and Donald W. Mac- Maui, Hawaii, subject to FCC approval, Nancy Jean Osterhaus, 38, formerly pro- Lennan, co-directors, Brooklyn College duction supervisor for CBS's Search for Television Center Brooklyn, N.Y., named Tomorrow died Nov. 27 at Marin Gen- Allied Fields chairman, Department of Television and eral hospital, San Francisco, of apparent Brooklyn Charles Levin, comptroller, Les -On Drugs Radio, and director, College heart attack. She had been formerly with Inc., chain of Chicago drug stores, and Television Center, respectively. production staff, WÑBC -TV New York. formerly credit and collection manager, Robert B. Ritter, formerly with G. Tsai She is survived by husband, William E. The Branham Co. (now Maloney Co., & Co., New York, joins L. F. Rothschild Osterhaus, president of noncommercial New York), newspaper, TV and radio & Co., New York, investment banking KQED -FM -Tv San Francisco, two sons and representative, joins Broadcast Credit As- and brokerage firm, as research specialist mother.

For the Record.

As compiled by BROADCASTING Nov. 26 WOW-TV Omaha, Neb.- Broadcast Bureau they had not given adequate coverage to controver- granted CP to make changes in trans. equipment sial issues of public importance raised by party's through Nov. 30 and based on filings, (BPCT -4666). Action Nov. 21. presidential candidate, Di. Spock, during 1972 campaign. Action Nov. 28. authorizations and other FCC actions. WNET -TV New York -FCC denied application by John Cervase, Newark, N.J. attorney, for Abbreviations: Alt.-alternate. ann.- announced. review of Broadcast Bureau ruling of Aug. 24 ant.-antenna. aur.- aural. aux.- auxiliary CARS - denying his complaint that WNET -TV failed to community antenna relay station. CH- critical comply with rules regarding broadcast of personal New AM stations hours. CP -construction permit. D -day. DA-di- attacks, and of Sept. 26 staff ruling denying his rectional antenna. ERP -effective radiated power. petition for reconsideration. Action Nov. 28. Applications height HAAT- of antenna above average terrain. KVTV(TV) Laredo, Tex. -Broadcast Bureau Tallapoosa, Ga. -West Georgia Broadcasting Co. khz-kilohertz. kw- kilowatts. LS -local sunset. Seeks 1060 khz, 1 kw -D. P.O. address 202 Norwood megahertz. -modifications. granted license covering new VHF (BLCT-2240). mhz- mod. N- night. Action Nov. 23. Drive, Gadsden, Ala. 35901. Estimated construction PSA- presunrjse service authority. SCA- subsidiary cost $12,896; first -year operating cost $31,000; communications authorization. SH-specified hours. WHFV(TV) Fredericksburg, Va.- Broadcast revenue $48,000. Principals: James M. Davis and SSA -special service authorization. STA-special Bureau granted license covering permit for new Ronald H. Livengood (each 50 %). Mr. Davis temporary authorization. trans.- transmitter. TPO UHF (BLCr- 2238). Action Nov. 23. owns WEIS(AM) Centre, Ala., and Mr. Livengood -transmitter power output. U- unlimited hours. is assistant manager of WAAX(AM) Gadsden, visual. WEAU -TV Eau Claire, Wis.-Broadcast Bureau vis.- w- watts. -educational. granted authority to operate trans. by remote con- Ala. Ann. Nov. 13. trol from 1907 South Hastings Way, Eau Claire Martinsburg, W.Va.- Shenandoah Communica- TV (BRCIV -171). Action Nov. 21. tions Inc. Seeks 740 khz, 250 w-D. P.O. address New stations FCC denied NBC review of Broadcast Bureau's 221 North Maple Avenue, Martinsburg 25401. cost (equipment to Action on motion ruling of May 2 upholding fairness doctrine com- Estimated construction $10,000 plaint by Accuracy in Media Inc. against network's be leased); first -year operating cost $86,172; revenue Administrative Law Judge Jay A. Kyle in Home- documentary "Pensions: The Broken Promise." Ac- $90,000. Principals: Nancy Lee Keatley, Richard wood and Birmingham, both Alabama (Chapman tion Nov. 26. S. Wachtel (each 40 %) and F. Legarde McBee Radio and Television Co. and Birmingham Broad- (20 %). Mrs. Keatley is housewife and Messrs. casting Co.), TV proceeding, granted request by FCC informed ABC and CBS that no further Wachtel and McBee have business interests in Birmingham Broadcasting and rescheduled hearing action is planned on alleged "staging" or distortion Martinsburg. Ann. Nov. 13. now scheduled for Nov. 28 to Jan. 8, 1974 (Does. of news by those networks. The commission, how- 15461, 16761). Action Nov. 14. ever, censured CBS and admonished ABC for failure to make complete investigation into certain incidents. Actions on motions Call letter action Action Nov. 26. Administrative Law Judge John H. Conlin in Clinton, Mass. (Radio Clinton Inc.), AM proceed- University of Maine, Biddeford, Me.- Granted Action on motion ing, granted motion by Radio Clinton and dismissed -WMEG -TV. Administrative Law Judge Byron E. Harrison in its application with prejudice (Doc. 19731). Action Largo, Florida (WLCY -TV Inc. (WLCY -TV I TV Nov, 26. proceeding, granted petition by WLCY -TV to Administrative Law Judge John H. Conlin in Existing TV stations amend application to reflect changes in Interim Cleveland Heights, Ohio (Friendly Broadcasting Final ownership report filed Oct. 29, 1973 on behalf of Co.), AM-FM proceeding, on request of Friendly actions licensees parent corporation, Rahall Communica- extended to Dec. 7 time for filing proposed findings WDCA -TV Washington -FCC admonished Chan- tions Corp. (Doc. 19627). Action Nov. 21. and conclusions, but not additional two -week ex- nel 20 Inc., licensee, for broadcasting misleading tension sought; date for replies remains Dec. 21 advertising to promote contest on series of chil- Other action (Doc. 19412). Action Nov. 26. dren's programs. Action Nov. 21. FCC denied petition by Dr. Benjamin Spock and Administrative Law Judge Lenore G. Ehrig in WVUT(TV) Vincennes, Ind.- Broadcast Bureau Peoples' Party for reconsideration of Nov. 6, Salem and Derry, both New Hampshire (Salem granted CP to install new aux, ant. at main trans: 1972, denial of complaint that major networks had Broadcasting Co., et al.), AM proceeding, granted ant. location (BPET -461). Action Nov. 21. failed to comply with fairness doctrine because request by Salem and New Hampshire Broadcasting Corp. for indefinite extension of time for filing motions for summary decision; granted request of Salem and New Hampshire for 30 days within which to submit request for approval of merger agreement; parties are advised that as soon as action is taken on merger request, further confer- ence will be scheduled for purpose of establishing procedural dates which will govern balance of EDWIN TORNBERG proceeding. (Dots. 19434 -6). Action Nov. 19. Administrative Law Judge Forest L. McClenning in Tallahassee, Fla. (Charles W. Holt and B. F. J. & COMPANY, INC. Timm), AM proceeding, granted joint request by applicants and extended to bec. 7 time in which to file response to Broadcast Bureaus opposition to joint petition for approval of agreement filed Nov. 14 (Does. 19445, 19447). Action Nov. 19. Negotiators For The Purchase And Sale Of Other action Radio And TV Stations CATV Review board in Tallahassee, Fla., AM proceed- ing, granted request of Charles W. Holt for ex- Appraisers Financial Advisors tension of time through Dec. 7, in which to file responsive pleadings to petition to add issues filed New York East 42nd St., New York, N.Y. 10017 by Broadcast Bureau (Dots. 19445, 19447). Pro- -60 ceeding involves mutually exclusive applications of 212-687.4242 Mr. Holt and B. F. J. Timm for new AM at West Coast -P.O. Box 218, Carmel Valley, California 93924 Tallahassee. Action Nov. 20. 408-375-3164 Call letter action Glen S. Gardner, Delta, Utah-Granted KDLT.

Broadcasting Dec 101973 66 Designated for hearing Milton, Fla. -FCC designated for hearing mutu- Summary of broadcasting ally exclusive applications of Jimmy H. Howell, Mapoles Broadcasting Co., Aaron J. Wells and According to the FCC, as of Oct. 31, 1973 Radio Santa Rosa Inc. to replace frequency vacated Not when commission denied renewal of license for On air Total on air Total WEBY Milton. Action Nov. 28. Licensed STA' CP's on air CP's authorized

Commercial AM 4,372 4 17 4,393 47 4,439 Existing AM stations Commercial FM 2,428 0 54 2,482 128 2,610 Application Commercial TV -VHF 505 1 7 513 7 520 Commercial TV -UHF 189 0 3 192 41 245 KVRH Salida, Colo. -Seeks mod, of license to Total commercial TV 694 1 10 705 48 765 change hours from specified to unlimited. Ann. Nov. 28. Educational FM 598 0 27 625 92 717 Educational TV -VHF 88 0 3 91 4 96 Final actions Educational TV -UHF 123 0 14 138 4 143 KFIV Modesto, Calif. -FCC admonished Kilibro Total educational TV 212 0 17 229 8 239 Broadcasting Corp, licensee, for failing to broad- cast total number of commercials paid for by ad- Special temporary authorization. vertiser. Action Nov. 28. KQWC Webster City, Iowa- Broadcast Bureau 3679). Action Schneider (together 100 %). Schneiders own Rulemaking petitions authorized remote control (BRC- KDOM(AM) Windom. Ann. Nov. 20. Nov. 21. Chief, Broadcast Bureau, in Bath, Me., Southport, N.C. Thorns Broadcast Co. Acting WEYE Sanford, N.C. granted petition by -The on request of Porter Broadcasting Services Inc., -FCC Seeks 107.1 mhz, '3 kw. HAAT 300 ft. P.O. address Crest Broadcasting asking that forfeiture extended through 10, time for filing reply com- Corp. 75 Scenic Highway, Asheville, N.C. 28804. Esti- Dec. provision be specified against it in proceeding on mated construction first -year ments in matter of amendment of FM table of of license of WEYE. cost $54,733; operat- assignments 19840). its application for renewal ing cost revenue $50,000. Principals: for Bath (Doc. Action Nov. Action Nov. 28. $60,000; 23. Harold H. and Meredith S. Thorns (each 33 %), WPGD Winston -Salem, N.C. -Broadcast Bureau Matilann S. Thorns Genneu (26 %) et al. Thorns Acting Chief, Broadcast Bureau, in Cape authorized remote control (BRC- 3681). Action family has interest in WCOG(AM) Greensboro, Girardeau, Mo., on request of Earl Bradsher, Nov. 21. WKLM(AM) Wilmington and WANC -TV Ashville, extended through Nov. 30 and Dec. 14 dates for all North Carolina, and WEAM(AM) Arlington, filing comments and reply comments, respectively, WONW Defiance, Ohio-Broadcast Bureau granted in matter of amendment of FM table of assignments as aux. Va. Ann. Nov. 14. license covering use of former main trans. for Cape Girardeau. Dexter, Portageville, Caruthers- trans. and trans. for aux. purposes only; redescribe Memphis -Memphis State University. Seeks 90.3 ville and Malden, all Missouri (Doc. 19842). Action studio location as 2110 Radio Drive, Defiance mhz, 10 w. HAAT 166 ft. P.O. address Johnson Nov. 23. (BL- 13475). Action Nov. 20. Hall, Memphis 38152. Estimated construction cost WSIB Beaufort, S.C.-FCC ordered Sea Island $5,083; first -year operating cost $5,000; revenue Rulemaking action Broadcasting Corp. of S.C., licensee, to show cause none. Principal: Billy M. Jones is president of why an order revoking license of WISE should Memphis State University. Ann, Nov. 23. Lebanon, Mo., etc.-FCC amended FM table of not be issued. Sea Island was directed to appear assignments with assignment of ch. 221A to Lebanon, at hearing to determine whether it had knowingly Final actions Mo. (RM- 1937); ch. 244A to Gulfport, Miss. (RM- or whether 1957); and substitution of class C ch. 250 for engaged in fraudulent billing practices *Quincy, 111.-Quincy College Corp. Broadcast it had made misrepresentations to commission. occupied class A ch. 252 at Poteau, Okla. (RM- Bureau granted 90.3 mhz, 10 w HAAT 125 ft. 1952) (Doc. 19737). Action Nov. 28. Action Nov. 28, P.O. address 1831 College Avenue, Quincy 62301. Estimated construction cost $462; first -year operat- Call letter applications Actions on motions ing cost $2,200; revenue none. Principals: Titus Ludes, president, et al. (SPED- 16l9). Action Nov. *William Jewell College, Liberty, Mo.-Seeks Chief Administrative Law Judge Arthur A. 16. KWPB(FM). Gladstone in Birmingham, Ala. (Hertz Broad- casting of Birmingham Inc. [WENN-AM-FM] and Abbeville, La.- Abbeville Broadcast Service Bryant College, Smithfield, R.I.-Seeks WJMF- Johnston Broadcasting Co. [ JLD AM -FMI), AM- Inc. Broadcast Bureau granted 104.9 mhz, 3 kw. (FM). FM proceeding, designated Administrative Law HAAT 238 ft. P.O. address Box 610, Abbeville Judge James F. Tierney to serve as presiding judge; 70510. Estimated construction cost $41,141; first - scheduled prehearing conference for Dec. 21 and year operating cost 520,000; revenue $30,000. Abbe- Existing FM stations ville Broadcasting is hearing for Feb. 4, 1974 (Does. 19874 -5). Action licensee of KROF(AM) Final Nov. 16. Abbeville. Principals: Paul Piazza, president actions (2.4 %), Wesley Steen, vice president (7.4 %), et KKDJ(FM) Los Angeles admonished Chief Administrative Law Judge Arthur A. Glad- al. Piazza owns -FCC Mr. office supply firm in Abbeville. Pacific and Southern Co., licensee, for failure to stone in Stamford, Conn. (Western Connecticut Mr. Steen has interests in syrup refinery mill there take adequate steps to prevent prearrangement of Broadcasting Co. [WSTC] and Radio Stamford (BPH- 8431). Action Nov. 16. Inc.), AM proceeding, designated administrative outcome of promotional contest. Action Nov. 28. Law Judge Lenore G. Ehrig to serve as presiding Newton, Mass. - Trustees of Boston College. WDGC -FM Downers Grove, 111.- Broadcast judge; scheduled prehearing conference for Dec. 21 Broadcast Bureau granted 90.3 mhz, 10 w. HAAT Bureau granted CP to install new trans. and ant.; and hearing for Feb. 5, 19'74 (Dots. 19872-3). 67 ft. P.O. address 140 Commonwealth Avenue, make change in ant. system; ERP 250 w.; ant. Action Nov. 16. Newton 02167. Estimated construction cost $6,510; height 130 ft.; conditions (BPED -1629). Action first -year operating cost $10,000; revenue none. Nov. 21. Administrative Law Judge David I, Kraushaar in Principals: Rev. J. Donald Morgan S.J. is president Richmond, Va. and Sanford, N.C. (WGOE Inc. of Boston College (SPED -1665). Action Nov. 16. WOLI(FM) Ottawa, 111. -FCC modified license [WGOE] and Crest .Broadcasting Corporation of Van Schoick Enterprises Inc. to specify opera- [WEYE]), AM renewal proceeding, scheduled fur- Barre, Vt. -Robert I. Kimel & Bessie W. Grad. tion on ch. 237A instead of ch. 252A. Action be- ther rehearing conference for Jan. 14, 1974 (Dote. Broadcast Bureau granted 107.1 mhz, 3 kw. HAAT comes effective with expiration of license on 19757-8). Action Nov. 15. minus 164 ft. P.O. address I Jacques Street, Barre Dec. I. Action Nov. 28. 05641. Estimated construction cost $29,659; first - WOCB -FM West Yarmouth, Mass.- Broadcast Administrative Law Judge Reuben Lozner in year operating cost $20,000; revenue $24,000. Prin- Apple Valley, Calif. (BHA Enterprises Inc. cipals: Mr. Kimel and Ms. Bureau granted CP to change ERP to 14.5 kw Grad each own 50% (BPH- 8650). Action Nov. 21. [KAVR- AM -FM]), AM-FM proceeding, set cer- of WWSR-AM -FM St. Albans and WSNO(AM) hearing 13, tain procedural dates; set for March Barre, both Vermont (BPH -8407). Action Nov. 16. WHNE(FM) Birmingham, Mich. -Broadcast Bu- 1974 at San Bernardino, Calif. (Doc. 19844). reau granted CP to change trans. location to North - Action Nov. 26. end and Ithaca Streets, Royal Oak township, Mich.; Action on motion install new ant.; make changes in ant. system Call letter actions Chief Administrative Law Judge Arthur A. Glad- (BPH -8539). Action Nov. 26. stone in Santa Paula and Fillmore, both California NTOR Torrington, Conn. -Granted WSNG. WOMC(FM) Detroit- Broadcast Bureau granted (Jerry Lawrence, William F. Wallace and Anne K. license covering installation of aux. exciter to be KPAM Portland, Ore. -Granted KLSC. Wallace, Joint Tenants, Clark Orlons Inc. and used with eristing trans. (BLH- 5880). Action Nov. Class A Broadcasters Inc.), FM proceeding, desig- 20, nated Administrative Law Judge John H. Conlin to WORW(FM) Port Huron serve as presiding judge; scheduled prehearing Mich.- Broadcast con- Bureau granted license covering new educational New FM stations ference for Dec. 20 and hearing for Feb. 4, 1974 FM (BLED- 1119). Action Nov. 21. (Does. 19865-68). Action Nov. 16, 1973. Applications WALT(FM) Meridian, Miss -Broadcast Bureau Tallahassee, Fla.-Capital City FM Inc. Seeks Other actions granted CP to change studio location and remote 2341 control outside city limits to U.S. Highway 45, 2.5 103.1 mhz, 3 kw. HAAT 300 ft. P.O. address Review board in West Palm Phillips Road, Tallahassee 32302. Estimated con- Beach, Fla., FM miles south of Meridian; make change in ant. sys- proceeding, granted petition by Marshall W. tem; change transmission line; ant. height 380 ft. struction cost $49,835; first -year operating cost Rowland for extension revenue D. of time through Nov, 30 in (BPH- 8653). Action Nov. 21. $36,000; $60,000. Principals: Wallace which to file responsive pleadings and Barbara D. (together 85 et al. Hoys to petition to Patchogue, Bureau Hoy %) add issues filed by Broadcast WBLI -FM N.Y. -Broadcast Tallahassee. Ann. Nov. 14. Bureau. Proceeding in- granted to location to own WTAL(AM) volves mutually exclusive Row- CP change trans. Adirondack applications of Mr. 0.65 mile north of Granny Road, Patchogue; Tifton, Broadcasting land, Guy S. Erway and Sandpiper Broadcasting Drive, Ga.-Tifton Corp. Seeks install new ant.; make changes in ant. system; ant. 100.3 mhz, 100 kw. HAAT 578 ft. P.O. address Co. for new FM at West Palm Beach 19601- (Dots. height 470 ft.; ERP 10 kw; remote control per- Drawer A, 700 West 2nd Street, 31794. 2, 19604). Tifton Esti- Action Nov. 26. mitted (BPH-8598). Action Nov. 26. mated construction cost $118,471; first-year operat- Review board in ing cost revenue Bloomington, Ind. FM pro- WRXO -FM Roxboro, N.C. -Broadcast Bureau $30,000; $50,000. Principal: Ralph ceeding, in response to request N. Edwards is president of Tifton Broadcasting by Bloomington granted CP to install new ant.; ERP 2.50 kw; ant. which Media Corp., extended through Dec. 7 time In height 320 ft. (BPH -8409). Action Nov. 21. also operates WWGS(AM) Tifton. Ann. which to file replies to oppositions to requests Nov. 16. to add issues filed by Bloomington Media and Hender- WTQR(FM) Winston -Salem, N.C.-Broadcast Windom, Minn.-Schneider Broadcasting. Seeks son Broadcasting Co. and to oppositions to motion Bureau granted request for SCA on sub-carrier 104.9 mhz, 3 kw. HAAT 95 ft. P.O. address Wolff to add issues filed by Henderson and Indiana Com- frequency of 67 khz (BSCA- 1300). Action Nov. 21. Lake Road, Windom 56101. Estimated construc- munications Inc., in proceeding involving compet- WNCO(FM) Ashland, Ohio -Broadcast Bureau tion cost $6,200; first -year operating cost $4,800; ing applications for new FM at Bloomington, Ind. granted license covering changes; ERP 25 kw; ant. revenue $11,800. Principals: Larry and Barbara (Does. 19813 -15). Action Nov. 28. height 390 ft. (BLH -5723). Action Nov. 19.

Broadcasting Dec 10 1973 57 Bureau granted CPa to ex- WNRR(FM) Bellevue, Ohio -Broadcast Bureau Broadcast Bureau granted renewal of licenses, co- Broadcast mod. of granted license covering new FM; ERP 1.1 kw; ant. pending auxs. and SCA's when appropriate for tend completion dates for following stations: height 125 ft. (BLH- 5952). Action Nov. 21. following stations: WKZI(AM) Casey, Ill.; WLAK- KQED(TV) San Francisco to May 21, 1974 (FM) Chicago; WLBL(AM) Auburndale, Wis.; (BMPET -806); WFCB -TV Miami to May 21, 1974 WYCH(FM) Hamilton, Ohio -Broadcast Bureau WLDS(AM) Jacksonville, Ill.; WLIH -FM New (BMPCT- 7503); WMFE -TV Orlando. Fla. to May granted CP to install new trans.; ERP 7.2 kw London, WLIP -AM -FM Kenosha and WLYE- 21, 1974 (BMPET -808); KSYS -TV Medford, Ore., (BPH- 8648). Action Nov. 20. FM Baraboo, all Wisconsin; WMBD -AM -FM Pe- to May 21, 1974 ( BMPCT-7439); KWSU -TV Pull- WXEZ(FM) Sylvania, Ohio -Broadcast Bureau oria, WMCI(AM) McLeansboro and WMDR(FM) man. Wash. to May 21, 1974 (BMPET-807). Ac- granted CP to change trans. location to King Road Moline, all Illinois; WMFM(FM) Madison, tions Nov. 21. near Central Avenue, Sylvania township; change WMKC(FM) Oshkosh and WMNE(AM) Menomo- Broadcast Bureau granted mod. of CPs for exten- studio location to 2965 Pickle Street, Oregon, nie, all Wisconsin; WMOK(AM) Metropolis and sion of time for following stations: KRHM(FM) Ohio; operate by remote control from proposed WMRY(FM) East St. Louis, both Illinois; WNBI- Lake Havasue City, Ariz. to April 14, 1974 (BMPH- studio site; install new trans. and ant.; make AM-FM Park Falls, Wis.; WNIB(FM) Chicago, 13921); WOVV(FM) Fort Pi to change in ant. system; ERP 2.25 kw; ant. height WNOI(FM) Flora, Ill.; WNOV(AM) Milwaukee, rce,JFla. ovMay 27, Rhine- (BMPH -17920); 340 ft. (BPH -8175). Action Nov. 16. WNWC(FM) Madison, WOBT-AM -FM to March I, 1974 (BMPED -1040); WKXI(FM) lander. WOCO Oconto, WOKL(AM) Eau Claire, KHOO(FM) Waco, Tex. -Broadcast Bureau Jackson,1974 Miss. to March 1, 1974 (BMPH -13922); WOMT(AM) Manitowoc and WOSH -AM-FM Osh- granted CP to install new trans. and ant.; make WRPM -FM Poplarville, Miss. to April 1, 1974 kosh. all Wisconsin; WPEO(AM) Peoria and -FM Rochester, N.Y. to change in ant. system; change transmission line; WPGU(FM) Urbana, both Illinois; WQFM(FM) (BMPH -13923); WXXI ant. height 450 ft.; condition (BPH- 8651): granted -AM -FM June 27, 1974 (BMPED -1041); WOSU -FM Colum- Milwaukee; WQUA(AM) Moline, WRAJ bus, Ohio to April 24, 1974 (BMPED -1039). Action CP to use former main trans. as aux. trans. and Anna, and WRAM(AM) Monmouth, all Illinois; he Nov. 21. aux. ant. at main trans. location W operated on WRDB -AM -FM Reedsburg, WRIG(AM) Wausau, 99.9 mhz for aux. purposes only; ERP 3.4 kw; ant. WRIT(AM) Milwaukee, WRJC(AM) Mauston and height 460 ft. (BPH -8652). Action Nov. 20. WRLS -FM Hayward, all Wisconsin; WROK-FM WHLA(FM) Holmen, Wis.- Broadcast Bureau Rockford, WRTL -FM Rantoul and WSAB(FM) Other action, all services granted CP to change trans. location to county Mt. Carmel. all Illinois; WSAU(AM) Wausau, Wis.; Broadcast Bureau, on request of Public Evanston Chief, highway 25 and Tsjumper Ridge Road, LaCrescent, WNTH(FM) Winnetka, WNUR(FM) Broadcasting Service, extended through Feb. 1 and Minn.; install new trans. and ant.; make change and WONC(FM) Naperville, all Illinois; *WPNE- March I, 1974, dates for filing comments and reply in ant. system; ERP 57 kw; ant. height 1010 ft. FM Green Bay, WRFW(FM) River Falls, WRST- comments, respectively, in proceeding involving (BPED -1671). Action Nov. 19. FM Oshkosh and WSHS(FM) Sheboygan, all Wis- matter of ascertainment of community problems by consin; WSEE(FM) Edwardsville and 'WSW- educational broadcast applicants and formulation Fine (FM) Carbondale. both Illinois; WSSU(FM) Su- of rules and policies relating to renewal of edu- perior, WSUP(FM) Platteville and WSUW(FM) cational broadcast licenses (Doc. 19816). Action WGPR(FM) Detroit- Broadcast Bureau notified Whitewater, all Wisconsin; WTPC(FM) Elsa!). Ill.; Nov. 26. WGPR Inc., licensee, that it had incurred apparent WUWM(FM) Milwaukee; WVIK(FM) Rock Is- liability of $500 for violation of rules by permitting land, Illinois; WVSS(FM) Menomonie, WWSP two operators to operate trans. system who held op- (FM) Stevens Point and WBAY -TV Green Bay, erator permits not endorsed for broadcast station all Wisconsin; WCEE -TV Freeport, WCIA(TV) Ownership changes operation and permitting operators to make en- Champaign and WFLD -TV Chicago, all Illinois; tries in operating logs. Action Nov: 20. WFRV -TV Green Bay, Wis.; WHBF -TV Rock Applications island and WICD(TV) Champaign, both Illinois; KKEP(AM) Estes Park. Colo. -Seeks assign- Call letter applications WISN -TV Milwaukee, WITI -TV Milwaukee, WKBT ment of license from KKEP Radio Inc. to Estes (TV) LaCrosse, WKOW -TV Madison, WLUK-TV Park Broadcasting Co. for $93,500. Seller: Paul E. KCBM(FM) Chico, Calif. -Seeks KFMF(FM). Green Bay and WMTV(TV) Madison. all Wiscon- Moyers (100%). Buyers: Stanley J. and Leslie Ann WREX Rockford, 100 Mr. Pratt owns movie the - Pa. sin; WRAU -TV Peoria and -TV Pratt (together %). WEST -FM Easton, -Seeks WLEV(FM). both Illinois: WSAU -TV Wausau, Wis.; WSIL-TV atre and motel in Estes Park. Ann. Nov. 13. Harrisburg, WSNS(TV) Chicago and WTVO(TV) Call letter actions WAFM(FM) Angola, Ind. -Seeks assignment of Rockford. all Illinois; WVTV(TV) Milwaukee. license from James A. Chase to Great Oaks Broad- LaCrosse and -TV Madison, all KRHM(FM) Lake Havasu City, Ariz. -Granted WXOW -TV WHA casting Inc. for $60,450. Seller: Mr. Chase (100 %). Wisconsin: WILL -TV Urbana, Ill.; WMVV(TV) Buyers: Thomas R. Andrews (59.57 %), Thomas KBAS(FM). and and WMVT (TV) both Milwaukee WPNE Wyant (12.77 %), et al. Mr. Andrews is announcer KZIN -FM Bakersfield, Calif.-Granted KUZZ- (TV) Green Bay, all Wisconsin; WSIU-TV Car- Muskegon, Mich. and Mr. Wyant and Olney, both Illinois; with WTRU(AM) FM, bondale WUSI -TV is director there. Ann. Nov. 19. WHHI(FM) Highland and WHLA(FM) Holmen, program KTIB -FM Thibodaux, La.- Granted KXOR(FM). both Wisconsin; WHPK -FM Chicago, Illinois WDON(AM) Wheaton, Md. -Seeks transfer of WFGF(FM) Rochester, N.Y,- Granted WDKX- WHRM(FM) Wausau and WHAA(FM) Brute. both control of WDON Inc. from Edward L. Dillard, (FM). Wisconsin; WHDD(FM) Hinsdale, Ill.; WHWC Sandra Dillard Faunce as custodian for Donald E. (FM) Colfax, Wis.; WILL -FM Urbana, WIUM- Dillard Jr. et al. (100% before, none after) to Hori- KPAM -FM Portland, Ore. -Granted KPAM(FM). (FM) Macomb. and WKOC(FM) Kankakee, all zon Communications Corp. (none before, 100% Illinois; WLFM(FM) Appleton and WLSU- after). Consideration: $403,750. Principals: Gary G. WEPM -FM Martinsburg, W. Va. - Granted (FM) La Crosse. both Wisconsin; WMHS(FM) Marshall (58.3 %), Edward S. Magnus (17.8 %) and WESM(FM). Morrison and WMTH(FM) Park Ridge, both William Hildebrandt (23.9 %). Mr. Marshall is sales Illinois. Actions Nov. 28. manager with WGSO(AM) New Orleans and Mr. Hildebrandt is salesman with WKRC -TV Cincin- Renewal of licenses, KHl -TV Los Angeles -FCC granted application nati. Dr. Magnus has medical practice in Oak- of REO General Inc., for renewal of license for brook, Ann. Nov. 13. Broadcast Bureau granted renewal of licenses, co- KHJ -TV (Doc. 16679), and competing application Ill. pending auxs. and SCA's when appropriate, for of Fidelity Television Inc., for new station to op- KPLD(FM) Branson, Mo. -Seeks assignment of following stations: WEAW(AM) Evanston and erate on same channel at Norwalk, Calif. (Doc. license from Taneycomo Broadcasting Corp. to WEIC -FM Charleston, both Illinois; WEKZ-AM- 16680), has been denied, subject to whatever action Taneycomo Broadcasting Co. for $23,000. Seller: FM Monroe and WERL-AM -FM Eagle River, both may be deemed appropriate following resolution Saul A. Nuccitelli, president et al (100 %). Buyers: Wisconsin; WESL(AM) East St. Louis, Ill.; WEZW- of matters being considered in WNAC -TV Boston, Charles W. and Dolores L. Hestington (together (FM) Wauwatosa, Wis.; WFIW -AM-FM Fairfield, Mass., renewal proceeding. Action Nov. 30. 100 %). Hestingtons own real estate and restaurant interests in Branson. Ann. Nov. 19. Ill.; WFNY(FM) Racine and WFON(FM) Fond WFYR(FM) Chicago -Broadcast granted renewal du Lac, both Wisconsin; WFRX -AM -FM West licensee, KHOB(AM)- KLDG(FM) Hobbs, N.M. -Seeks of license to RICO General Inc., condi- assignment license Frankfort, Ill.; WGBM(FM) Viroqua, Wis.; tioned on final actions in dockets pending before of from Griffith Broadcasting Co. WGEM(AM) Quincy, WGEM -FM Quincy, WGEN- commission and civil proceedings currently before to Smith Corp. for $280,000. Sellers: L. Dickson (AM) Geneses', WGIL -AM -FM Galesburg, WGNU- U.S. District Courts. Action Nov. 28. Griffith, president et al. (100 %). Buyers: Dan O. FM Granite City, WGSY -FM Peru and WHCO- Smith (60 %), Melvin D. Holborn (20 %) et al. Mr. (AM) Sparta, all Illinois; WIBU(AM) Poynette and WXLW(AM) Indianapolis -FCC granted applica- Smith is salesman with Griffith Broadcasting. He WIFC(FM) Wausau, both Wisconsin; WILL(AM) tion of Greater Indianapolis Broadcasting Co. for also has interest in WMPX(AM) Midland and Urbana, WINI(AM) Murphysboro and WIRL(AM) renewal of license of WXLW for short term period WKHM -AM -FM Jackson Mich. Mr. Holborn is Peoria, both Illinois; WISN -FM Milwaukee, WISV- ending Dec. 1, 1974 (BR- 2253). Action Nov. 28. sales manager with WMPX(AM) Midland. Ann. (AM) Viroqua, WIXK(AM) New Richmond and WVLK Lexington, Ky. -FCC granted application Nov. 19. WIZM(AM) La Crosse, all Wisconsin; WJBC of Bluegrass Broadcasting Co., Inc. for renewal of KTAP(AM) Austin, Tex. --Seeks assignment of li- (AM) Bloomington, WJBD -AM -FM Salem, WJBM- license of WVLK for short term ending Aug. 1, cense from Kingstip Communications Inc. to Ad- AM-FM Jerseyville, WJIL(AM) Jacksonville and 1974 (Doc. 18285). Action Nov. 14. vance Inc. for $270,000. Sellers: Henry B.Iipple is WJJD -AM -FM Chicago, all Illinois; WJMT-AM- president of Kingstip which also owns KTVV(TV) FM Merrill, Wis.; WJPF(AM) Herrin and WKAI- and KHFI -FM, both Austin. Buyer: R. Miller AM-FM Macomb, both Illinois; WKAU-AM -FM Modification of CP's, Hicks (100 %). Mr. Hicks owns KRMH -FM San Kaukauna, Wis.; WKEI -AM -FM Kewanee, Ill.; Marcos, Tex. and 25% interest in KJOE(AM) WKTS(AM) Sheboygan, Wis.; WSBC(AM) Chi- all stations Shreveport, La.; KIKN(AM) Sinton and KTRM- cago, WSDM(FM) Chicago, WSDR(AM) Sterling, (AM) Beaumont, both Texas. Ann. Nov. 19. WSEI(FM) Olney and WSOY -AM -FM Decatur, KBXL -FM Caldwell, Idaho- Broadcast Bureau KPNG(AM) Port Neches, Tex. -Seeks assign- all Illinois; WSPT -AM -FM Stevens Point, Wis.; granted mod. of CP to change trans. and ant.; ant. WSWT(FM) Peoria, Ouincy, ment of license from Coastal Broadcasting Corp. WTAD -AM -FM height 2,520 ft. (BMPH -13934). Action Nov. 21. to L & R Broadcasting WTAO(FM) Murphysboro and WTIM -AM -FM Corp. for $150,000. Sellers: Taylorville, all WHAG -TV Hagerstown, Md.- Broadcast Bureau Delwin Morton, president, et al. (100 %). Mr. Delwin Illinois; WTKM(AM) Hartford, owns KCAD(AM) Abilene, Tex. and has interest WTMB -AM Tomah, and granted mod. of CP to change ERP 67.9 kw aur. -FM WVCY(FM) Milwau- in KTEO(AM) San Tex. kee, all Wisconsin; ( BMPCT- 7504). Action Nov. 21. Angelo, and KRGO(AM) WVEM(FM) Springfield, Salt Lake City, Buyers: Lester J. and Janet Dundee, is Ledet WVFV(FM) WVLJ(FM) Monti- WBAD(FM) Leland, Miss. -Broadcast Bureau (together 51 and Robert F. (40 cello, W VLN(AM) Olney, WVMC(AM) Car- %) Ritchey %). Mr. Mt. granted mod. of CP to operate studio location Ledet is lease manager of Port Arthur car dealer- mel WVPC -FM Monmouth and W VVX -AM -FM from trans. site at Route 3, Seven Oaks Road, 4.5 ship and HighHighland Park, all Illinois; Wiscon- Mr. Richey is operation director of WWDA(AM) miles west of Leland; change trans. and ant.; ERP KPNG. Ann. Nov. 19. sin Dells and WWIS(AM) Black River Falls, both 3 kw; ant. height 290 ft. (BMPH -13889). Action Wisconsin; WWMM(FM) Arlington Heights, Ill.; Nov. 16. WQVA(AM) Quantico, Va. -Seeks assignment WXCO(AM) Wausau Wis.; WXFM(FM) Elmwood of license from WQVA Inc. to Happy Broadcasting Park and WXRT(FM) Chicago, both Illinois; WMPR(FM) Sumter, S.C.- Broadcast Bureau Corp. for $60,000. Sellers: Harold H. Hersch, presi- WYNE(AM) Appleton. WYXE(FM) Sun Prairie, granted mod. of CP to change trans. location to 4 dent, et al. (100 %). Mr. Hersch has interest in WYYS(AM) Tomahawk and WZMF(FM) Menomo- miles southeast of Sumter, 2 miles south of High- WPRW(AM) Manassas, Va. and WISZ -AM -FM nee Falls, all Wisconsin; WZOE(AM) Princeton, way 378, Sumter; make change in ant. system; Glen Burnie, Md. Buyers: Raymond Woolfenden, WCBU(FM) Peoria, WCYC(FM) Chicago, ERP 98 kw; ant. height 1000 ft. (BMPED -1025). Jesse G. Whitfield, et al. (100 %). Group is ap- WESN(FM) Bloomington, WETN(FM) Wheaton, Action Nov. 21. plicant for assignment of WSRA(AM) Milton, Fla. WGHS(FM) Glen Ellyn and WGLT(FM) Nor- WDNX(FM) Olive Hill, Tenn. -Broadcast Bu- pending before commission. Ann. Oct. Nov. 19. mal, all Illinois; WHA -FM Madison and WHAD- reau granted mod. of CP to make change in ant. KVAN(AM) Vancouver, Wash. -Seeks assign- (FM) Delafield, both Wisconsin and WHFH (FM) system; ERP 1.5 kw; ant. height 250 ft. (BMPED- ment of license from Ada C. Brown, conservatrix Homewood -Flossmoor, Ill. Action Nov. 28. 1035). Action Nov. 21. of estate of Cathryn C. Murphy, to New Broadcast-

Broadcasting Dec 101973 58 Professional Cards

JANSKY & BAILEY -Established 1926 - EDWARD F. LORENTZ & ASSOCIATES COHEN and DIPPELL, P.C. Atlantic R h Corporation PAUL GODLEY CO. Engineers CONSULTING ENGINEERS Edsall Rd. Consulting Shirley Hwy. at CONSULTING ENGINEERS (formerly Commercial Radio) Munsey Alexandria, Va. 22314 527 Bldg. Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354.2400 347 -1319 Washington, D.C. Phone: 12011 746 -3000 20004 Washington, D. C. 20005 Member AFCCE Member AFCCE M,vnb.r .4FCCE Member AFCCE

A. D. Ring Associates & GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1156 1302 18th St., N.W., 785 -2200 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 1703) 560 -6800 15th St., N.W., Suite 606 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296 -2722 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W, 2029 K Street N.W. BOX 7004 Radio & Television Republic 7-6646 Washington, D. C. 20006 Box 68, International Airport DALLAS, TEXAS 75209 1202) 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631.8360 1301) 827 -8725 1415) -5208 Member AFCCE 342 Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Suite 716, Associations Bldg. 8200 Snowville Road Computerized Frequency Surveys 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. 1145 19th St., N.W., 659 -3707 -80206 Cleveland, Ohio 44141 (303) 333.5562 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, KANSAS CITY, MISSOURI 64114 Member AFCCE COLORADO Member AFCCE Member AFCCE,

E. Harold Munn, Jr., ROSNER TELEVISION JOHN H. MULLANEY MERL SAXON CONSULTING RADIO ENGINEERS & Associates, Inc. SYSTEMS CONSULTING RADIO ENGINEER Broadcast Engineering Consultants CONSULTING & ENGINEERING 9616 Pinkney Court 622 Hoskins Street Box 220 250 West 57th Street Potomac, Maryland 20854 Lufkin. Texas Coldwater, Michigan 49036 New York, New York 10019 301 -299-3900 75901 Phone: 517 -278.7339 )212) 246 -3967 Member AFCCE 634 -9558 632 -2821

DAWKINS ESPY Consulting Radio Engineers Applications /Field Engineering P.O. Bos 3127 -Olympic Station 90212 Service Directory BEVERLY HILLS, CALIF. (213) 272-3344

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE Oscar Leon Cuellar MONITORING CO. PRECISION FREQUENCY fo Be Seen by 120,000 Readers - Consulting Engineer PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1563 SPECIALISTS FOR AM -FM -TV South Hudson Monitors Repaired 8 Certified neers and technicians -applicants for fm 756 103 S. Market St. 945 Concord Ave, ant tv and facsimile facilities. (303) -8456 Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 DENVER, Colorado 80222 Phone 16171 876 -2810 Phone (816) 524-3777 readers per copy. Member AFCCE (CAC-2356) township (CAC- Ina Corp. for $150,000. Seller: Mrs. Brown (100 %). Co. Inc., Scott township (CAC -1426); Centre Video and Harpersßeld Aliquippa borough (CAC -1994), Cen- 2357), both Ohio; Teleprompter of Sind Inc., Buyers: Howard R. Slobodin (50.2 %), Leonard N. Corporation, Video Inc., Kesselman (39.9 %) and Alan J. Slobodin (9.9 %.) ter township (CAC -1995), Hopewell township Camarillo, Calif. ((AC-2365); Bootheel (CAC -1996), South Heights borough (CAC -1997), Caruthersville (CAC-2371) and Hayti (CAC-2372), Dr. Howard Slobodin has practice in San Francisco Inc., Grant and Man J. Slobodin is therapist in Chicago mental Ambridge borough (CAC -1998), Haden borough both Missouri; Community Video borough (CAC -2000), Con- (CAC -2379) and Grand Rapids (AC- 2380). both health clinic. Mr. Kesselman practices law in Los (CAC -1999), Bell Acres Village, Gatos, Calif. Ann. Nov. 13. way borough (CAC -2001), Economy borough Wisconsin; Northern Video Inc., Baraga (CAC-2002), Edgeworth borough (CAC-2003), Mich. (CAC-2387), Cleveland Area TV Inc. Rocky WSGB(AM) Sutton, W. Va. -Seeks assignment Harmony township (CAC-2004), Maysville borough River (CAC -2396) and Parma Heights (CAC- 2397), of license from Braxton Broadcasting Co. to Multi l.eet Vumore Co. of Laredo, Laredo, Tex. for (CAC-2005), Leetsdale borough (CAC -2006), both Ohio; Media Associates III, limited partnership, $125,- township (CAC-2007), Osborne borough (CAC - (CAC-2140); Cable Television Inc., Benton Har- 000. Seller: Charles M. Erhard (100 %). Mr. Erhard Oak Daniels Properties Inc., W. Va. 2008), Sewickley borough (CAC -2009), White bor, Mich. (CAC-2417); has interest in WPME(AM) Punxsutawney, borough (CAC-2010), McKeesport (CAC-201I), Killeen (CAC-2418), Harker Heights (CAC -2419), and holds CP for new FM there. Buyers: James Elizabeth town- Belton (CAC-2420) and Copperas Cove (CAC.- Jr., partner, et al. Limited Part- Versailles borough (CAC -2012). R. Reese general (CAC -2013) Carnegie borough (CA- 2014), 2321), all Texas; Alabama Television Cable Co., nership also has interest in WRGT West ship -1251), both mber- Crafton borough (?AC-2015), Ingram borough (CAC - Reform (CAC-1250) and Gordo (CAC Clarksburg, W. Va. and WUOK(AM) (CAC -2017), Thorn - Alabama; Central California Communications Corp., land, Md. Ann. Nov. 13. 2016), Rosalyn Farms borough burg borough (CAC-2018), Collier township (CAC - East Lake Village (CAC-1725) and Freedom 2019), Scott township (CAC-2020), Heidelberg (CAC-1726), both California; Southeastern Cable Actions borough (CAC -2021), Bridgeville borough (CAC- Co., Raleigh, N.C. (CAC-2211); Lee Cablevision KZON(AM) Santa Maria, Calif.- Broadcast Bu- 2022), Greentree borough (CAC -2023), Stowe Co., Sanford N.C. (CAC-2212); Watsontown (CAC- reau granted transfer of control of Hospitality townsip (CAC-2024), McKees Rocks borough 2324, CAC -2939)) and Delaware township (CAC- Broadcasters Inc. from Stanley C., Joan E., Harold (CAC -2025), Castle Shannon borough (CAC -2026), 2325, CAC-2340), both Pennsylvania; Milton and Frances Saneressig (as a group 100% before, Baldwin borough (CAC- 2027), Whitehall borough CATV, West Chillisquaque township (CAC -2343, none after) to James K. Westfall (none before (CAC-2028), Brentwood borough (CAC-2029), CAC-2916), Milton CATV and Lewisburg CATV, 100% after). Consideration: $120,000 (BTC- 7180). South Park township (CAC -2030), Ross township East Chillisquaque township (CAC- 2343A, CAC- Principal: Mr. Westfall is former salesman for (CAC-2031), Avalon borough (CAC-2032), Ben 2017), Milton CATV, Turbot township (CAC -2344, KJOI(AM) Beverly Hills, Calif. Action Nov. 19. Avon borough (CAC-2033), Emsworth borough CAC-2918), Lewisburg CATV, Lewisburg borough and East Buffalo township Broadcast Bureau (CAC-2034), McCandless township (CAC -2035), (CAC -2345, CAC-2919) KROS -AM -FM Clinton, Iowa- Millvale borough (CA-2036), Reserve township (CAC-2346, CAC-2920), Lewisburg CATV and granted assignment of license from Clinton Broad- CATV Kelly township (CAC -2347, CAC - casting Corp. to Public Service Broadcasters Inc. nn Milton Bellvue O(CAC-2039),borough Hills(CACns8 township 2921) and Lewisburg CATV Buffalo township for $480,000. Sellers: Bernard M. Jacobson presi- CAC-2923), all Pennsylvania. Actions dent and general manager, et al. (100 %). Buyers: (CAC-2040), Wilkinsburg borough (CAC -2041), (CAC-2349, Braddock Hills borough (CAC- 2042), Edgewood Nov. 12. Donald G. Jones (22.8 %), Harold Hoefker (16.59 %), (CAC- George Ferry (13.01 %) Joseph Shafer (10.5 %), Ken borough (CAC-2043), Forest Hills borough CAN Bureau granted following operators of et ai. Public Service Broadcasters 2044), Glassport borough (CAC(CAC-2045), -2045) Clairton cable television systems certificates of compliance: Kordum (10.38 %), Duquesne is licensee of WTIM -AM -FM Taylorville and (CAC -2046), (CAC-2047), Fort Riley Cable TV Service Inc. Fort Riley, Kan. WVLN(AM) - WSEI(FM) Olney, both Illinois; KFIZ- borough Elizabeth (CAC- (CAC -1385) (Action Nov. 12); Oceanic Cable - (AM) Fond du Lac, Wis.; WCTW(AM) -WMDH- 2049), Jefferson borough CAC-2050), Libe y vision Inc., North Shore area (CAC-811), Wahiawa (FM) New Castle, Ind. and WZOE(AM) Princeton, borough (CAC-2051), Lincoln borough (CAC- 2052), (CAC-812), Waipahu (CAC-8l3), Pearl City Ill. (BAL- 7966). Action Nov. 26. Fort Vue borough (CAC -2053), West Elizabeth (CAC -814), Aiea (CAC-815), Foster Village (CAC - borough (CAC-2054), Carroll township (CAC- 816) and Halawa Heights (CAC -817), all Hawaii; KWNS -AM -FM Pratt, Kans.- Broadcast Bureau 2055), Donora borough (CAC-2056), Monongahela to See -Mor Cable TV of Charleston Inc., Charleston, granted assignment of license from KWNS Inc. (CAC -2057), Charleroi borough (CAC-2058), North Mo. (CAC -1479); Teleprompter of Baytown, Tex. O'Malley-Kieffer Communications Co. for $254,000 Charleroi borough (CAC-2059), Moneasen (CAC - New Seller: Wil- (CAC-1825); Continental Cablevision of (BAL -7948, BALH -1871, BALRE -2554). 2060), New Eagle borough (CAC-206l), Belle Hampshire Inc., Berwick Me. (CAC -1833); Total liam J. Young, president. et al. (100 %). Mr. Young Vernon borough (CAC -2062), North Belle Vernon Buyers: CATV Inc., East Baton Rouge parish (CAC -1566) has interest in KBLR(AM) Bolivar, Mo. (CAC-2063), Speers borough (CAC-2064), Rostraver and Baton Rouge (CAC-1567); Diversified Com- Donald J. O'Malley (70 %) and George D. Kieffer township (CAC -2065), Forward township (CAC- Broad- munications Inc., Woodstock, N.H. (CAC -2284); (30 %). Mr. O'Malley has interest in Swanco 2066), Fallowfield township (CAC-2067), Fox of Charleston Inc., Charleston, casting Co., licensee of KLEO(AM) Wichita, Kan.; Chapel Borough (CAC-2068), O'Hara township See -Mor Cable 'IV Albu- Mo. (CAC -1885); Cox Cablevision Corp.. Warren- KKYX(AM) San Antonio, Tex.; KQEO(AM) (CAC-2069), Aspinwall borough (CAC -2070) and Cablevision of Greensboro, querque, N.M.; KRMG(AM )-KWEN(FM) Tulsa and Shafer township (CAC-2071); Washington Channels ton, Ore. (CAC -1986); Oklahoma, and Greensboro, N.C. (CAC-2209); Cablevision of KKNG(FM) Oklahoma City, both Inc., Washington (CAC-2072) North Franklin town- County Inc., Burlington, N.C. (CAC - WBYU(FM) New Orleans. Swanco also operates ship (CAC-2073), East Washington borough (CAC - Alamance several Florida communities. Mr. 2233); Diversified Communications Inc., Lincoln, CATV system in 2074), Canton township (CAC-2075), South Stra- N.H. (CAC -2285); T.V. Cable Service Inc., Fort Kieffer is advertising director for theater chain in bane town township (CAC-2076) and Amwell town- Cable Action Nov. 20. Payne, Ala. (CA0-2321); Blue Ridge Kansas City, Mo. ship (CAC- 2077); Nation Cable Television Corp., Television Inc., Barrett township, Pa. (CAC- 2368); WHDH(AM)- WCOZ(FM), both Boston - FCC Scottsdale borough (CAC-2078), Mt. Pleasant Colby Cable Corp., Hammond (CAC -2369) and granted transfer of control of WHDH Corp. from borough (CAC-2079), Everson borough (CAC -2080), East Chicago (CAC-2370), both Indiana; Vuecom John Hawkinson, Robert F. Carney, George E. Mt. Pleasant township (CAC- 2081), East Hunting- Inc., Emerado, N.D. (CAC-2376), King Videocable Donahue, ton township (CAC-2082), Connellsville (CAC- unincorporated areas Akerson, William J. McCarthy, James K. 2083), Connellsville township (CAC-2084), Co., llensburg (CAC -2389) et al. (collectively 53% before, none after) to John South of kittitas county (CAC -2390) and Kittitas (CAC - Blair á Co. (25% before 78% after). Considera- onnellsville borough (CAC-2085), Dunbar township 2391), all Washington, Monterey Peninsula TV (CAC- 2086), Dunbar borough (CAC-2087) and Up- village, (CAC-2394); tion: $10.129 million. Sellers: Messrs. Hawkinson, per Cable, Carmel Valley Calif. Carney, Akerson, McCarthy, Donahue, et al. are Tyrone township (CAC- 2088); Armstrong Utili- Vacationland Cablevision Inc., West Baraboo selling stockholders and /or agents for selling stock- ties Inc., Butler Butler township village, Wisc. (CAC -2423); Warner Cable of New- holders. Buyers: John Blair & Co., publicly -held C(eCAC-2089), (CAC-2091); port Newport, Pa. (CAC- 2424); Southern Illinois corporation, is national sales representative (BTC- BethelB TV Cable Co.. Bethel k (CAC- Cable TV Inc., Harrisburg (CAC-2444) and El 2092); Dynamic Cablevision Inc., Homestead Illinois; Community 7182. Action Nov. 28. borough (CAC- 2093), Dorado (CAC -2445), both West Homestead borough Communications Co., Wilmer, Ark. (CAC -2446) KERG(AM) Eugene, Ore. - Broadcast Bureau (CAC -2094) Whitaker borough (CAC-2095), Mon- and unincorporated areas of Bradley county (CAC- granted assignment of license from Guard Publish- hall borough (CAC-9096) West Mifflin borough and Lexington Cable Co., -7992, (AC -2097) 2447), both Arkansas ing Co. to Mattco Inc. for $255000 (BAL and Pleasant Hills borough (CAC-2098) Lexington, Va. (CAC- 2476). Actions Nov. 26. BALRE -2589). Sellers: Alton F. )Maker, president, and Jefferson Cable TV, Jefferson borough (CAC - et al. (100 %). Guard Publishing owns newspaper 2522). Ann, Nov. 27. Stockton, Calif. -FCC granted petitions by KLOC interests in Oregon. Buyers: Russell H. Matthias Broadcasting Co., licensee of KLOC-TV Modesty, (75 %) and William Warrens Matthias (25 %). Final actions Calif., for reconsideration of commission actions Messrs. Matthias own KBOM(AM) Bismarck -Man- granting certificates of compliance to Big Valley dan, N.D. and KOOK(AM) Billings, Mont. They CATV Bureau granted following operators of Cablevision Inc. to operate cable television systems also have numerous other business interests in cable television systems certificates of compliance: in Stockton and certain areas of San Joaquin county, Chicago area. Action Nov. 19. Watsontown CATV, White Deer township (CAC- Calif. Similar petitions by Great Western Broad- 2326, casting Corp., licensee of KXTV(TV) Sacramento, WABV(AM) Abbeville, S.C.-Broadcast Bureau CAC-2942), Lewis township (CAC-2327, CACCAC-2944), -2944) Turbotville borough (CAG223328, CAC - Calif., were dismissed. Petitions objected to Big granted assignment of license from Abbevige Broad- 2943) carriage of KEMO -TV San Francisco. casting Co. to Abbco Inc. for Sellers: and borough (CAC -2329, CAC- Valley's $125,000. 2341), all Pennsylvania; Danville CATV, Danville Action Nov. 28. George W. Settles, president, et al. (100 %). Buyers: (CAC-2330, CAC-2914), Deny township (CAC - and New Boston, both Ohio and William L. Thompson William S. Brissey, Norman 2331, Portsmouth W. Wham and Paul W. Mimms (each 25 %). Messrs. CAC-2934), Point township (CA2332, South Shore, Ky. -FCC authorized Teleprompter Thompson, Brissey and Wham own 25% each of CAC-2932), Mahoning township (CAC-2333 CAC- of Portsmouth Inc. to carry signals of WXIX -TV WHPB(AM) Belton, S.C. Mr. Mimms owns account- 2933), Liberty township (CAC-2334 CAC-2927), Newport, Ky. and WUAB Lorain, Ohio, on its ing firm in Anderson, S.C. (BAL- 7979). Action Montour township (CAC-2335, CAC-2928), Cooper cable TV systems at Portsmouth, New Boston and Nov. 26. township (CAC-2336 CAC-2929), Valley township unincorporated areas of Scioto county, Ohio and (CAC-2337, CAC-2930) Limestone township South Shore and unincorporated areas of Greenup WYPR(AM) Danville, Va. - Broadcast Bureau (CAC-2338 CAC-2931), Riverside borough (CAC - County, Ky., all within specified zone of Charles- granted assignment of license from Danville Broad- 2339, CAC-2924) and Washingtonville borough ton-Huntington, W.Va. major television market. and casting Co. to WYPR Radio Inc. for $380,000. (CAC-2340, CAC-2925) all Pennsylvania; Milton also WKMR Morehead, Ky., on its South Shore Seller: David P. Welbome, president (100 %). Mr. CATV (Milton borough (CAC -2341, CAC -2926) and Greenup County, Ky., systems (CAC-1083, Welborne owns WTBO(AM) Cumberland, Md. he and White Deer township (CAC-2342, CAC-2915), 1084, 1085, 1086, 1087). Action Nov. 21. also owns 50% of WNCA(AM) Silver City, N.C. all Pennsylvania; Teleprompter of Lakeland, Inc.. Buyers; R &S Communications Inc.; Harry L. unincorporated areas of Polk County contiguous to Philipsburg boro, Pa. area -FCC denied Moshan- Reiner, president. Mr. Reiner will vote 96% of Lakeland, Fla. (CAC-2428); Storer Cable Com- non Valley TV Cable Co. certificates of compliance stock in WYPR Inc. for R &S Communications. munications Inc., Prattville Ala. (CAC -2430); The to add WOR-TV New York to its existing 12- R &S Communications is also licensee of WEXT- Inter -County Television Enterprises, Hempstead, channel cable TV systems at Philipsburg boro, Rush (AM) West Hartford, Conn. (BAL- 7957). Action N.Y. (CAC-2492); Sterling Babylon Cable Tele- township, South Philipsburg boro Osceola Mills Nov. 27. vision Inc., Babylon (CAC -2494); Amityville (CAC- boro, Chester Hill boro, Decatur township, Boggs 2495) and Lindenhurst (CAC-2496), all New York; township, South Philipsburg boro, Osceola Mills Inter -Counttyy Television of Suffolk Inc., Huntington, ( CAC -401, 402, 403, 404, 405, 406, 407, 408). Sys- Cable N.Y. (CAC-2498); Fulton Cablevision Co., Circle- tem is in Johnstown -Altoona, Pa. market. Action ville, Ohio (CAC-2592); Northwest Georgia Cable- Nov. 21. Applications vision Co., La Fayette, Ga. CAC -1742) and Bra - Memorial Point Tex.-Authorized Lake Tele- zon a Cablevision, Inc., Richwood, Tex. (CAC- phone Co. to carry following stations on its cable 1819). Actions Nov. 12 and 13. Following operators of cable television systems TV system at Memorial Point: KPRC-TV KUHT, in Pennsylvania have filed to amend applications CATV Bureau granted following operators of KHOU -TV, KTRK -TV, KVRL and KI%TV all for certificate of compliance to delete WOR -TV cable television systems certificates of compliance: Houston, KTRE -TV Lufkin and KFDM -TV Beau- New York: Northeastern Pennsylvania TV Cable Tele -Media Co. of Lake Erie, Geneva township all Texas. (CAC -869). Action Nov. 28. mont,

Broadcasting Dec 10 1973 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other detail..

RADIO Help Wanted Announcers Continued Help Wanted Technical Continued North West Kentucky AM seeks announcer with 1st Engineer with directional experience needed for 5KW phone. Contemporary Format. Equal Opportunity Em- Sioux City, Iowa. Take complete charge of engineer- Help Wanted Management ployer. Box N -48, BROADCASTING. ing. Salary in excess of $10,000.00. Write P.O. Box 1379, Sioux City, 51102, an E.O.E. Management Trainee for midwest broadcasting group One of the top rated soul stations in the southwest to replace 25 year old who joined us right out of Immediate Chief engineer with first phone, experience with has opening for drive -time announcer. tower, transmitter, college and has moved to sales manager's position Looking for outstanding personality established initial installation of STL, studio with 5KW with one of our stations. If you are willing to work track record. Please send tape, resume and recent complex for new AM educational station, +. Full details from Leo Lutchansky, MGR, hard and learn, we have the program to move you photograph to Edward S. Howard, general manager, 816,000 Radio, Box 99576, into management at a young age. Degree is neces- KYOK Radio, 3001 Labranch, Houston, TX 77004. Dillingham 202, Dillingham, AK sary. Masters degree and/or some sales experience 907 -842 -3189. helpful. Starting salary is $15,000 to *18,000. Send Rocky Mt. Rocker looking for a 1st phone morning resume to Box M -180, BROADCASTING. drive jock capable of keeping us number one. Call Help Wanted News Gregor Vaule -KY$N Colorado Springs-303-634 -1511 Vice President /General Manager. Profitable Michigan Wanted: Experienced newspe son for night shift at AM /FM station in competitive market. Billing approxi- Experienced DJ needed for 6 to midnight. Rush tape, community-oriented station in New England City mately $600,000 per year. Salespeople with manage- resume, and salary to requirement Jerry Collins, (just a few hours drive from New York and Boston). ant potential will be considered. Ownership possi- WASK, Lafayette; IN 47902. Extraordinary fringe benefits, generous vacation plan, bilities. $24,000 salary, excellent bonus arrangement, bonus, frequent raises, and pleasant working condi- automobile, health insurance country Tampa Bay; Florida Top 40 life a9d and -AM Progressive -Must tions. Box N -8, BROADCASTING. club membership. Submit confidential resume to owner. know music -No screamers-good board work and Box N -33, BROADCASTING. production -Send all information and tape first letter Black oriented major market news operations has WFSO, Pinellas Perk, FL 33565. an immediate opening for sharp articulate pro. Good Top 10 market local sales manager. Solid opportunity salary, company benefits and working conditions. for experienced salesperson to grow with expanding Morning personality with PD possibilities. Must be Rush tape, photo and resume to Ken Brantley, KYOK four station group. Applicants from medium markets good on production, promotion and well rounded in Radio, 3001 Labranch, Houston, TX 770Q4. invited. $30,000 to $35,000. Confidential. Send resume operations. Write only . GM, WHAG RADIO, to Executive Vice President, Box N -34, BROADCAST- 1250 Downsville Pike, Hagerstown, MD 21740. Newspe son for AM-FM Operation. Most have good ING. delivery and experience covering meetings, news If you're major market material, but need credentials, conferences, etc. Send resume and air check to News WIRL Radio, P.O. Box 3335 West Glen Sta- Leading New York radio rep accepting applications we'll help you move after 1 year. Help us stay #1 Director, for Sales Manager. Interviewing inside and outside this year. Modern Country, Clear Channel, ABC Net- tion, Peoria, IL 61614. of company. Seeking truly superior person who is work A.M. Covers Southern Indiana & Western Ken- Director, School of Journalism. Accredited in news- bright, aggressive, articulate, creative, persuasive, tucky. Must have college experience. Low base plus editorial and public relations sequences. Approxi- organized, strong leader, honest, attractive, re- commission. One year hard work expected on air/ mately 160 undergraduates, 60 MA candidates. Appli- sourceful, innovative, enthusiastic, in sales programming. You'll get your return on experienced, dedi- /and cant should have high in the as evi- investment. Call WKCM, Tell standing field cated, cooperative and strongly motivated. $30- Bud Walter, City, IN denced by significant publication and professional $40,000 to start with excellent incentives. Potential 812/547- 8121 -Hawesville, KY 502/927-8121. Equal recognition, broad professional experience in print for corporate management. Send complete business Opoprtunity Employer. or broadcast journalism, outstanding service to the and personal background with references. Include communications profession, an advanced degree. Posi- samples of presentations, communications or other Nappy Yule bel December 31 opening) 5000 watts tion open September, 1974. Application deadline, in this exhibits which indicate expertise field. Box at 55I Adult contemporary and gold! Need air talent January 1, 1974. Applications and inquiries should be N -77, BROADCASTING. 2 to 7 p.m. plus production! Resume and tape (unless directed to Chairman, Journalism Search Committee, lost or never recorded) to: Jack Davison, WSAU, Wau- Division of Social Sciences and Communication, 200 General Manager to join aggressive investors in mak- sau, WI. 54401, 715-845.4211, extension 238, 9 to Administration Building, University of Southern Cali - ing a real winner of WKOL, Amsterdam, N.Y., and Noon. fornia, University Park, Los Angeles, CA 90007. U.S.C. future acquisitions. Write us, in confidence. Let's get is an equal opportunity employer. growing, together) P.O. Box 288, Horseheads, NY Wanted: Announcer, third class for up-tempo MOR 14845. format, medium southern market. Send resume, and audition to PD, WSSC, Sumter, SC 29150. Help Wanted, Programing, Production Help Wanted Sales Others WWOM -FM Albany seeks part -time announcers for Florida Full -Time AM on West Coast wants experi- weekends and fill -in. Contact Don Nutting 518-456- Midwest major market contemporary soon to go auto- enced pro. Great station. Booming market. RAB train- 6101. mated needs man sharp in production. First phone ing big help. Resume, track record first letter. We preferred. Send resume and we will definitely call have unbeatable plan for right man or woman. Doing If you can talk, do news and production -"WE" wants you. Box N -57, BROADCASTING. great now, but want to do better with you. Equal to talk to you- mid -America's #1 talk station is look- Modern Country in Wisconsin seeks Opportunity Employer. Box N -7, BROADCASTING. ing-you must be good. No prima donnas. Rush tape, station program photo, resume, to Jim Fields, WE Radio, Mid -City director strong on commercial production. Write Box Excellent Opportunity for salesperson interested in Building, 1331 Union Avenue, Memphis, TN 38104. N -90, BROADCASTING. Sales Management. Salary plus. Experience necessary. Program Director for 5000 watt community-oriented Kentucky equal opportunity employer. Box N -47, Help Wanted Technical radio station. Must be experienced with good voice, BROADCASTING. production -oriented, and know music. Send full de- Engineer, 1st class, for AM/FM in Connecticut. Main - tails, tape, and salary requirement. Call 301- 939 -0800 Black oriented N.E. station, good signal and sound, tainence most important. Box N -73, BROADCASTING. or write Manager, WASA, P.O. Box 97, Havre de needs street savvy sales manager who can per- Grace, MD 21078. young staff. sonally sell and direct If good, earn Chief Engineer -immediate opening for experienced 13- 15,000 first year. If tiger, 17.19,000 plus. Equal -class engineer. Complete responsibility of 2-DA Opportunity Employer. Box N -62, BROADCASTING. lit Situations Wanted Management transmitter system and studio. The individual we're Immediate opening for experienced salesperson with looking for is probably a Chief or Assistant at a Sacking small market management position with chal- small- market radio Salary -$8,000- 10,000. proven sales record. Must be aggressive self- starter to station. Con- lenge and broad responsibilities. 16 years experience tact Al Mangum, GM, KMNS, Sioux City, IA 712- find new business and cultivate excellent agency list. in sales, programing, N 258-0628. radio and TV news. Box -5, Contact Joe Bell, WÉZG -WSOQ, PO Box 20, North BROADCASTING. Syracuse, NY. Area Code 315 -458-1220. Wine Country Radio -Needs full time chief engineer Ten Years Preparation. MBA degree. Currently top Michigan NBC station needs salesperson. #1 ARB 18- for FM and AM station -located in the beautiful Finger salesman North Carolina medium market. Know CPM 35. Paid Life & Hospitalization insurance. Good list. Lakes Wine Country - Excellent benefits - should be to ROI. Box N -26, BROADCASTING. able to do some announcing. Write WGHT-AM Box Send resume lk salary requirements with first letter. Experienced General Manager, all phases, desires WSAM, P.O. Box 1776, Saginaw, 4B605. 471, Bath, NY 14810. Attn: Tom Miller -Phone 607- 868 -3206. micro market. Currently in major market AM sales. Box N -58, BROADCASTING. Sales Manager small midwest FM market. Commis- sion plus net profit percentage. Box 205, Savanna, IL First class engineer who can babyslt fm automation Extensive management and sales management back- 61074. six nites a week, 6 to 12. Two tower directional with ground. (20 years). Previous part ownership back- stereo fm. Greet pay and fringes. WHAG Radio, ground. Would like opportunity to buy -in immedi- Help Wanted Announcers Hagerstown, MD 21740. ately or options if possible. Eight years present company. Personal sales presently 8150,000 a year, Warm and versatile voice for major easy listening Chief Engineer Experienced for AM plus FM present income, $25,000. Would consider offer under that I station in major Northeast market. If you can deliver stereo automation and auxiliary services. Send resume, if had a stock interest in company. Only "agency" quality commercials, believable news and references & salary requirement to personnel director, general managements considered, no sales manage- ments Box N tight production: send tape and resume at once: Box WHFB, P.O. Box 608, Benton Harbor, MI 49022. Equal please. -65, BROADCASTING. M -126, BROADCASTING. Opportunity Employer. Are you looking for someone with a strong suc- cessful sales background to fill a management posi- Good opportunity in major mid -western market for Chief Engineer-U.S. territory overseas. Must have tion? I may be your mani Box N -81, BROADCASTING. combo-announcer experienced in classical format, pref- extensive experience, full color TV and AM-FM op- erations and know all phases of maintenance erably commercial. 3rd Phone. Equal Opportunity and Does your million -plus market AM and /or FM need operations. Two Employer. Send tape and resume to Box M -171, year minimum contract, housing, a boost to #1? You are now reading about transportation an BROADCASTING. furnished. Salary negotiable based on Operations /Program Manager with 14 years experi- experience. Send resume to P.O. Box 4238, Burlin- ence in two East Coast Too Ten markets, background Good bread for pro who can get it said within a Q game, CA 94010. in Ops, Automation, Programing, Sales, Promotion, format. Major market. PM Drive & production. Box News, an excellent air sound in several formats, N -11, BROADCASTING. Immediate openipgs for two maintenance technicians. and top references (including present employer). Experience with Ampex broadcast equipment an asset. Need: competitive challenge, competitive compensa- Need 1st phone announcer & sales for uptempo MOR Reply stating specific experience and salary expected tion. Will deliver: a highly- rated, highly -profitable operation in Florida Keys. Send tape, resume & pic to: Operations Manager; Editel, Inc.; 1920 N. Lin- operation. Available Jan. 1. All replies answered. to -Box N.44, BROAbCASTING. coln Ave.; Chicago, IL 60614. Box N -96, BROADCASTING.

Broadcasting Dec 10 1973 61 Situations Wanted Management Situations Wanted Announcers Situations Wanted News Continued Continued Continued

I have sold my newspapers and would like to get Desire return to radio -any position. Broadcast school Newscaster /Repo Two years experience. Good back into radio in management capacity. I have training, broadcast school instructor, plus 1 yr. ex- news writer. Hard worker. College grad. Third phgpe. made winners out of losers in the newspaper busi- perience. Late 20's, family man, veteran. 3rd class. Prefer midwest, northwest, or Canada. Will consider ness and can do it in radio using my secret formula College grad- history. Univ. sports info. dri., sports all others. Call Doug Nagy 1- 313 -534.0251. (hard work every hour of every day). Would consider editor college paper. Avail. Jan. 1. Frank Morock, cash investment, or stock arrangement in your sta- Vienna, VA 703 -938 -6749. Situation Wanted Programing, tion's ownership. Incidentally, I grew up with radio so I know what it takes to get results. Age 25, Seeking weekend board shift within 100 miles of Production, Others married. All offers considered. Write Box N -83, Detroit. Limited experience, good production, 3rd Experienced, successful major market program and BROADCAST I NG. endorsed. Bob Ferreri 313 -582-0047. music director with Top ratings and excellent back- G I manager. Heavyweight with successful large Creative, personality- experienced pro with ground. Presently employed at Top Ten market. Highly market track record in sales management and general 13 years experience, including all play -by -play sports, entertaining D.J. show. I'm looking for a new gig at management. Wish to relocate middle to large market. looking for pension under intelligent, sharp manage- e station in a medium market. Expert at FM rock pro - If you need your station turned around as a winner ment. Will relocate to right market. Call Neil Rogers gramin -a blend of Top 40 and Progressive. Good contact me at 17107 Raymer, Northridge, CA 813-955.5389 or write 1508 Dolphin St., Apt. 5, at staff management. I can do a number on your sta- or call 213 -885-0145. Sarasota, FL 33577. tion. Box N-2'2, BROADCASTING. Situations Wanted Sales Northern California preferred. 1st phone air per- If your small or medium market rock, oldies or adult sonality-salesman. Progressive rock to MOR O.K. contemporary station can pay a creative, hard work- Box 170, Reno, ing program director a five figure salary contact Box sales and Chris Kidd 702-673.9969. NV 89504. Hard working with management background. N -23, BROADCASTING. Have knowledge in broadcasting and advertising too. School grad, seeking DJ position. Will go anywhere. Always willing to learn. Want to get back to the Hard worker, very dependable. 3rd. Tim Butler, 195 FM Ope I It takes a format and music to win. best business. Box N -76, BROADCASTING. Armstrong Avenue, Jersey City, NJ 07305. 201- Try the "Q" and me. Dean Michael Scott, 3079 Florida 435.2563. Boulevard, Lake Park, FL 33403, 305-622-8486. Something for nothing? Keep looking. But right breaks /situation gets proven sales manager, BA, first Young, He Black talent with 3rd and 6 yrs. Program Manager. Experienced in network and com- phone. Call Mike, 217- 446 -7524 before 10:30 a.m. experience looking for pleasant environment to settle munity relations, license renewals, programming in EST. in. Cosmopolitan sound with quiet appeal and top 50 market. Age 38; 20 years in broadcasting. 'Top imagination. Beautiful production /features. Midnight references. Call 317 -649.6014. Situations Wanted Announcers shift perfect. Contact N. Richardson, 516-489 -9020 after 8 p.m. Let me improve your present programming with Limited experience, maximum potential. D.J., local a truly professional approach. 9 year experience en- news, production, P.R. background, M.A. Communica- Country music disc jockey available immediately. compassing MOR, rock and progressive pocking and tions- theater, 3rd endorsed. Box N -20, BROADCAST- 12 years experience. 1st class ticket. Telephone 305- progressive programming in a major market (with ING. 831 -9363. Leave message for Rick. ABC). Medium or major market opportunities sought with one station or group owner. Consultancy also. College grad, D.J., announcer, news, commercials, Check it out, one Super -Bad Soulcaster, complete with Particularly hip to FM. Bruce A. Breeding, 1701 good production. Will relocate. Can follow direction. first ticket, together production ability, and musical California, Houston 77006. 713 -522 -3151. Box N -31, BROADCASTING. knowledge. A proven winner in Portland ratings! Now he's available for your station. To order just Staff seeks station -41 years experience, 30 years Announcer, first phone, experienced, easy listening send your name, address, and proof of purchase from college combined. Balance, compatible, high -powered format, will relocate. Box N -49, BROADCASTING. Jet, Ebony, or Richard Nixon's enemy list to Edgar professional force ready to fill your needs. Write Allen Reeves, 2135 NE Pacific, Portland, OR 97232, The Magnificent Seven, P.O. Box 32059 -A, Detroit Move over guys. Sincere female jock wants work or cell 503- 232 -9087. Hurry, this offer is limited 48232. in New York City or Long Island. Box N -52, BROAD- while supply lasts! CASTING. Skilled broadcaster, 25 years experience, both radio First phone, ten years experience, MOR. Operations, and TV. Fine voice, PD, production, Imaginative TELEVISION news, production, no maintenance. Box N -53, BROAD- writer. Versatile, dependable, good worker. Prefer CASTING. Southwest or Florida. Write Charles Bernard, 2328 Help Wanted Management S.W. Vermont St., Portland, OR 97219. Phone 503- Top 40 246 -6927. /Contemporary personality jock. 3rd endorsed, National /Regional Sales Manager. CBS affiliate. Top Business Degree College, experienced and proven, not 50 markets. Need individual who is both a producer Experienced uptight. Box N -54, BROADCASTING. announcer. Five years contemporary and a manager. Group ownership. Excellent growth radio. Seeking medium market. Reliable, responsible opportunities. Send resume to Personnel Department, Young, experienced announcer looking to move up and dedicated. Chuck McCann 401 Central, 19956, WTOL-TV, P.O. Box 715, Toledo, OH 43601. An Equal to a better market. No floater or screamer. Looking Tel. 302 -875 -7464. Opportunity Employer. for stable position under good management. Tape, resume, upon request. Box N -74, BROADCASTING. DJ Announcer, 3rd endorsed, tight board, versatile and creative. I've had some experience, looking Help Wanted Sales First phone, experienced Top 40 /Oldies personality for more. Call 201 -926-1334 or write Gerald Wyche, seeks airshift /production challenge within northeast. 801 Elizabeth Ave., Newark, NJ 07112. Need good TV salesman. Excellent guarantee and Former PD Top 50. Excellent references. Box N -75, commission plan, good opportunity to work into sales BROADCASTING. management. Send resume if you qualify. Box N-60, Situations Wanted Technical BROADCASTING. T see, Kentucky, Country disc jockey, desires Engineer -20 years experience; AM -DA; FM; Stereo; locating your great state. First phone, small market TV; Audio; prefer South; family; salary open. Box Help Wanted Technical 5000 watt experience. Box N -82, BROADCASTING. K -242, BROADCASTING. Wanted chief engineer AM-FM group owner -heavy on Christian Announcer with four years experience seeks Off the air again? You need contract maintenance en- directional antennas, maintenance, audio proof of per- Radio and/or Television. Box N -86, BROAD- gineers. Proofs, frequency checks, construction. Com- formance. Top salary and growth potential. Equal op- pASTINGn. plete maintenance. Write Box M -30, BROADCASTING. portunity employer M/F. Reply to Box K -170, BROAD- CASTING. Modern-Country personality /music director. Six years Engineer First Class- William J. Whitecevage, 141 Chief Engineer experience -last three major market. First phone Starr Street, Brooklyn, NY 11237. well established Pennsylvania televi- wants major market or good professionally run sion station. Excellent salary, rare opportunity, sub- medium market. Contact Box N -88, BROADCASTING. stantial benefits. Equal opportunity employer. Box Situations Wanted News M -220, BROADCASTING. A 22- year -old radio broadcaster with 3 years ex- perience in disc -jockey, news and commercial an- Ambitious, responsible 33 year old with 14 years Studio technicians, 1st phone, expreienced only, color- nouncing seek greater opportunity. Box N -91, BROAD- broadcast news experience. Seeks news director or video, videotape, remote and maintenance, good pay CASTING. news announcer position in major market. Box M- and benefits. Box N -56, BROADCASTING. 234, BROADCASTING. Excellent news and commercial delivery, smooth Chief Engineer. Group owned centrol N.Y. TV only pleasant sound. MOR or EZ, any location. First phone, Ve radio-tv News Director seeks position which requires chief with proven administrative and tech- one -year experience. R. Canonica, 415-935 -0133. offers the opportunity to mold news operation into nical ability. Box N -59, BROADCASTING. #1 product. Box N -36, BROADCASTING. Get back to basics ... no town clown ... no jabber Engineer. Wanted for expanding studio and remote . Just good time Rock 'n Roll ... three years ex- Six years experience. Prefer good music station on production house in central United States. Should be perience, mostly "Q" forptat. First phone . go Florida coast, or SW U.S. Presently News Director. familiar with operation and maintenance of Ampex anywhere ... available immediately . .. Den 607- 1- 414 -275.6929. Box N -85, BROADCASTING. and Norelco equipment. Position will involve working 797 -1398. on national commercial productions and with net- News Director, 15 years, major- medium market ex- work and independent producers in the production Disc Jockey. Experienced, dependable, third endorsed, perience. McLendon trained, 1st phone, consider talk of major network programming. We are seeking an creative, versatile, authorative newscaster. Part or show. Charles Beach, 4020 Holland #212, Dallas, individual who is interested in a high' quality prod- full time -metropolitan area. Call Ms. James, 201- TX, 1- 214.521 -7877. uct. Contact: Box N -69, BROADCASTING. 824 -4007 after 5. Experienced reporter, anchor, producer, film. Missouri Wanted, Chief Engineer, studio and control room Top rated med. market jock, seeks change, all med. Masters Ivy League Bachelors. Prefer East. Steve supervisor. Must have management experience and and large markets considered. Prefer midwest. Ex- Messier, 2012 W. Ash Apt.' 03, Columbus, MO. thorough knowledge of all equipment including cellent production, 612 -722-3440. studio cameras, film and slide projection units, video Dynamism, dedication ,integrity, sincerity to news, tape units and microwave transmitters and receivers. Need first break, 1st phone, creative, hard worker, public affairs. Experience programming, public affairs Write Box N -70, BROADCASTING. fast learner, friendly delivery, can read, write, knowl- with Top Five stations. College. Written two books. edge of music authoritative news, will relocate, seeks Know music. Can change news, public affairs picture Need 1st class engineer- operator for all new full air position with progressive -thinking FM or AM. for your station. Interested in position with growth color public T.V. Will train- contact Vaun McArthur, Beth Blakeman, 80 Collins Avenue, Daytona Beach, potential. Young, Box 1642, Studio City, CA 91604. C.E. KAID -TV, Boise, ID 208-385 - 33.44. Equal Oppor- FL 32018, 904 -253 -1701 or 252.2791. 1.213-766 -7421. tunity Employer.

Broadcasting Dec 10 1973 62 Help Wanted Technical Situtions Wanted News For Sale Equipment Continued

Continued Continued Used equipment for complete on the air or produc- tion studio. Less than ten months old. For complete Camerapersons, operations and maintenance engineers Newsman /Sportscaster. Young but good. Four years details write Equipment, Box 29533, Atlanta, GA Top union for for major independent UHF. pay ex- TV -Radio experience. BA Broadcast -Journalism. All 30329. perienced personnel. Send complete resume to Chief markets considered. Box N -45, BROADCASTING. Engineer, WPHL -TV, Inc., 1230 E. Mermaid Lane, FM package. Gates 10 channel board, remote con- PA 19118. Philadelphia, Reporter, 8 years experience, last 4 as researcher/ trol, RCA 6 channel. GE frequency -Modulation Moni- writei/proclucer of investigative reports. Box N -89, tor. Federal Transmitter, all for only Immediate opening for technician with first phone. 3-10kw $2,450. BROADCASTING. 702-673.9969. Box 170, Reno, NV 89504. Experienced with RCA equipment. Equal opportunity employer. Submit resume to P.O. Box 631, Decatur, Reporter with one of nation's top departments. Em- Videotape -below whosesale. Factory sealed. Box IL 62525. ployed, aggressive, innovative, young. Air experience. 157, - Coventry, CT. 06238. Wants major market reporting or smaller market with Help Wanted News executive opportunities. Box N -94, BROADCASTING. Marti -Used. Remote pickups /studio transmitter links in stock. New equipment. Terms available. BESCO, News Director -VHF Network Affiliate in 50 -100 market Experienced 25 year old college grad wants position 8585 Stemmons, Dallas, TX 75247. 214 -630 -3600. size seeks personable, cooperative person who wants as cameraman, reporter. Experienced air man. Have to work hard in upper midwest. $150 per week to done some of everything. 512 -672.3061. CBS Stereo Volume's 411 Limiter $500.00. Gates attache start (negotiable) plus all fringe benefits. If you want 70 remote amplifier $250.00. Box 547, Prince Fred- a position that will let you try out new ideas with a Weathercaster, performer -staff. Wash., D.C. 18 years! erick, MD 20678. young, growing, going company, send your LB Video Money secondary to solid station. All eastern markets Tape audition or photo and audio tape with resume. considered. Top industry references. Excellent appear- RCA TRT1, TR2, three TK14 3" 10, zoom lenses, tele- Tapes will be returned. Box N -25, BROADCASTING. ance. Color tape. John Douglas 301 -320.4664. photo lenses, cable, tripods, dollies, TG31, TG2 sync gen. pulse DA, video DA, TS5A switcher, WPI5 Anchorperson for 10:00 p.m. news. Excellent news 25 year old graduate with journalism experience power supply, teleprompter, Eidophor projector. Boyd department and fine community. Send VTR audition seeks position as reporer. Will relocate anywhere. Humphreys, Utah State University, Logan, UT 801- tape and salary requirements. Experience and credi. Bill Liebold, 1645 Leverette, Detroit, MI 48216. 752 -4100. bility a must. Equal Opportunity Employer. Box N -61, BROADCASTING. Situations Wanted Automation- Trade -in equipment: 1 -AR -2000 with clear text logging, 2- instacerds (stereo), 1 -BPI time News Director- assume full command of outstanding Programing, Production, Others gate. Call Schafer Midwest Regional Manager -Mike news department in Florida medium market. Should Dulaney, 317- 362-2621. be good air person as well as journalist and leader. First Phone V.T.R. /Camera Operator. Diverse produc- Send photo and resume to Box N -93, BROADCASTING. tion and normal station operation experience. Single, New Fidelipac cartridges wound to any length $1.25 Age 23, Salary Open, Will Relocate, Resume Avail. each. Send check ith order. Idaho Magnetics, 106 Meteorologist with personality needed immediately by able. Leonard Johnson, Box N -9, BROADCASTING. Anderson, Caldwell, 83605. medium-market station under new progressive owner- ship. Send resume and VTR to News Director, WPTA- Hardworking, aggressive young man wishes to break TV, Fort Wayne, IN 46818. An equal opportunity into production. Degree, 1st phone, excellent refer. COMEDY employer. ences. Box N.29, BROADCASTING. Deejays: New, sure -fire comedy! 11,000 classified Help Wanted Art Director- Awards winning TV designer seeks one -timers, $10. Catalog free! Edmund Orrin, 2786-B Programing, Production, Others profitable challenge. Strong print background. Box West Roberts, Fresno, CA 93705. N -35, BROADCASTING. "Reminiscing in old-time radio". 5.hour old-time Host or Hostess for 1 hr. morning, talk- variety pro- gram, top 30 market, network affiliate. Send picture Director with seven years experience needs job. Good comedy spectacular. Hayden Huddleston Productions, & resume to Box N -38, BROADCASTING. references. BA. Major Market experience. Gets along Inc., 305 Shenandoah Building, Roanoke, VA 24011, well with people. 301 -460.1108. 703 -342-2170. Major market, group -owned television station needs a combination office- business manager. Must be knowl- Revelation XXIII is here! 1,200 complete pieces of wi edgable in computer operations and have prior broad- and wisdom under one cover for $3.00 E. F. Brennan cast experience in this position. Please send current CABLE Box 5116, Milwaukee, WI 53204. resume and salary history. All replies acknowledged. An Equal Opportunity Employer -M /F. Box N -95, BROADCASTING. Help Wanted Technical INSTRUCTION Producer /Director- Top -rated commercial tape produc- Wanted -Technical manager for large Cable Television tion house has immediate opening for a highly ex- system in Western Pennsylvania. Must have Broadcast Technicians: Learn advanced electronics and perienced, full -time producer director. Emphasis will thorough knowledge of maintenance earn your degree by correspondence. (Also, FCC li- be placed on your full knowledge of tape and construction. Excel- studio pay and cense training.) Bill Approved. Free brochure. production and your track record in producing quality lent fringe benefits. Write in confidence. Box G.I. N-6, BROADCASTING. 2002 Stoner Los programs including variety, sports and public affairs. Grantham, Avenue, Angeles, CA 90025. We offer excellent working conditions and salary. Send letter and resume to: Brooke Spectorsky, produc- CAP/ Technicians with practical experience in com- Need a 1st phone and practical training? The DMS tion manager, United Artists Productions, 8443 Day plex headend maintenance and Jerrold bi- directional intensive theory course will provide you with both. Drive, Parma, OH 44129. Equal Opportunity Employer. equipment. To work in growing system now serving Add to your income potential with your 1st phone 27,000 subscribers. Minimum 4 years experience in and the capability to maintain station equipment. CATV maintenance required. Send to Paul Situations Wanted Management details Don't settle for or second best courses. Our Knox, Buckeye CAA Operations Manager, Cablevision, next class starts on Jan. 7, 1974. For information call 1122 N. Byrne Road, Toledo, OH 43607. Phone 419. President or Executive Vice President -General Manager or write Don Martin School of Communications, 7080 531 -5121. for top 50 station or group. Thoroughly experienced Hollywood Boulevard, Los Angeles, CA 90028, 213- all phases; all levels. Since 1943, have practiced radio 462 -3281. 12 years; television 18 years. Specialist in competi- tive programming, sales, community affairs involve- WANTED TO BUY EQUIPMENT In Chicago, OMEGA Services has the best price for a ment, management -troubleshooting. Nationally recog- First Class License. Day or evening. Guaranteed re- nized as aggressive, quality competitor- industry sults! OMEGA Services, 333 East Ontario. 312 -649- Rader. Accustomed to formidable challenges and We need used 250, 50, 1 KW, 10 KW AM and FM 0927. much responsibility. Power -struggle at very top of transmitter. No junk. Guarantee Radio Supply Corp., conglomerate- empire prompts decision to make change. 1314 Iturbide St., Laredo, TX 78040. Job opportunities and announcer-d.¡.-Ist class F.C.C. Weekend interviews arranged, Box N -55, BROAD- license training at Announcer Training Studios, 25W CASTING. 43rd St., N.Y.C., Licensed and V.A. benefits. FOR SALE EQUIPMENT Situations Wanted Technical First Class FCC License theory and laboratory training in six weeks. Be prepared ... let the masters in the Trade school, first phone, experience- projection, Proof package: HP 200 Osc, Daven 11A gainset, GR nation's largest network of Ist class FCC licensing VT's, cameras, transmitters, sharp switcher, mainte- 1932A dist /noise. $1500 FOB So. CA. Box N.63, schools train you. Approved for veterans! and ac- nance trainee. Southeast. Box M -231, BROADCASTING. BROADCASTING. credited member National Association of Trade and Technical Schools. Write or phone the location most First Phone -28 years, AM -TV, all phases, desires RCA Antenna 4TF6.A and GE 4TT6B VHF Transmitter convenient to you. Elkins Institute in Dallas, 2727 maintenance and or XMTR. Box N -37, BROADCAST- both Channel 7. Reply James Van Striver, KGO -TV Inwood Rd. 214 -357-4001. ING. 277 Golden Gate Avenue, San Francisco, CA, 94102. Elkins in Atlanta, 51 Tenth St. at Spring, N.W. TV studio engineer, first phone, ten years broadcast- 1. GE 4TT24A1.3 UHF Driver, Ch. 22 removed from ing experience with professional workmanship and service 10/14/73. 2. 3 -COHU 3200 cameras with Elkin; in Denver**, 420 S. Broadway. seeks N know -how permanence. Box -42, BROAD- 10 x 1 lens and remote CCU. 3. 2 -SONY 5000 color CASTING. camera chains with 6 x 1 lens and sync. gen. Elkins in East Hartford, 800 Silver Lane. 4. 1 RCA TK21C film camera. Reply to D. Zulli, Situations Wanted News KWHY -TV, 213.466-5441, Los Angeles, 90028. Elkins in Houston, 3518 Travis. Cartridge tape equipment and guaran- I offer reporting ability, professionalism, imagination, -New rebuilt Elkins in Memphis*, 1362 Union Ave. and as many hours of hard work as you require. Can teed. Autodyne. Box 1004, Rockville, MD 20850, a BA, 301 -762.7626. you offer me challenge? Broadcast Communi- Elkins in Minneapolis***, 4103 E. Lake St. cation Arts, and presently completing MS, Mass Corn - munications. Available in January. Box M -160, BROAD- Heliax- styrofiex. Large stock- bargain prices -tested Elkins in 2106-A 8th Ave. S. CASTING. and certified. Write for price and stock lists. Sierra Nashville, Western Electric, Box 23872, Oakland, CA 94628. Television radio talk host; interviews; network fea- Elkins in New Orleans ", 2940 Cane!. tures for NBC and ABC; foreign correspondent; 25 Marti $ Sparta new equipment. Remote pickup /STL/ years experience; seeks attractive station, community Remote Control. Consoles, Revox, Complete station Elkins in Oklahoma City, 501 N.E. 27th St. to make permanent home: Telephone 215 -525 -0814, packages. Financing. Holzberg Associates, P.O. Box Box N -19, BROADCASTING. 322, Totowa, NJ 07511, 201 -256-0455. Elkins in San Antonio**, 503 5. Main.

Broadcasting Dec 101973 63 Help Wanted Management continued Help Wanted Production, Instruction continued Programing, Others First Class FCC License in 6 weeks. Veterans ap- proved. Day and Evening CI Ervin Institute (formerly Elkins Institute) 8010 Blue Ash Road, We Cincinnati, OH 45236. Telephone 513 -791 -1770. MUSIC DIRECTOR Not tuition, rent. Memorize, study- Command's "1973 One of nation's best -known beautiful Tests -Answers" for FCC first class license. -plus - Search music stations is expanding its music "Self -Study Ability Test." Proveni $9.95. Moneyback guarantee. Command Productions, Box 26348, San department. We're seeking a thor- Francisco 94126. (Since 1967) oughly qualified and experienced You music director. Outstanding salary REI teaches electronics for the FCC First Class Radio Telephone license. Over 90% of our students pass and fringe benefits plus advance- their exams. Classes begin July 16, August 27, Oc- Select ment opportunity with one of indus- tober 1, November 12. REI, 52 South Palm Ave., try's largest group owners. Send Sarasota, Fla. 33577; phone: 813-955-6922. REI, 809 resume with complete background Caroline St., Fredericksburg, VA 22401; phone: 703- We find outstanding 373 -1441. outlining music experience. All re- candidates for any plies strictly confidential. Bryan Institute in St. Louis. Ist class FCC license, ap- proved for Veterans. 314- 752 -4371. (Formerly Elkins position above $12,000 An Equal Opportunity Employer Inst.) per year in radio, Box N -64, BROADCASTING First Class FCC-6 weeks -$370. Money back guaran- tee. Vet approved. National Institute of Communica- television, or CATV. tions, 11516 Oxnard St., N. Hollywood, CA 91606. Call Mike Walker 213- 980 -5212. PROGRAM DIRECTOR at (312) 693 -6171 for FCC Rrst Class License in six weeks. Theory and One of the country's great medium market laboratory training. Dey or evening classes. State management, sales, Contemporary music stations has Immediate Technical Institute (formerly Elkins Institute), 3443 N. opening for an outstanding individual. Rush Central Ave., Chicago, IL 60634. 312-286-0210. programming, promotion, resume and tape. engineering, or John Kekalos, General Manager WAMS, Box 3877 financial people. Wilmington, Del. 19807 MISCELLANEOUS f Ron Curtis & Company r Quiz Program Material, authenticated answers. PhD O'Hare Plaza, experienced. Box N -67, BROADCASTING. 5725 East River Road, ATTENTION: NASHVILLE!

Chicago, Illinois 60631 . Need Promo's, Plugs Notice: Filling the gap with unique commercials, Going Country jingles, promos, syndications, custom recordings and Music for a Big Start January 1, 1974. and produced comedy since 1971 -now expanded to Promoted as KK10 (ten) also, need good, handle growing demand, MCP still offers profes- Mall to: 5530 Camino Cerraivo, (Santa sional broadcast services at lowest rates! Write for PD. free brochures, enclose $2.00 (refundable) for post- Barbara, - Goleta) CALIFORNIA 93017. paid delivery of three seven -inch demonstration tapes, Help Wanted Announcer 33 1/3 disc. Mother Cleo Productions, Box 521, New- berry SC 29108. Situations Wanted Management Christmas Special Radio Tape free. Created for small EASTERN U.S. DAYTIMER markets especially. Request on station letterhead o only. Starlight, Box 2401, Paterson, NJ 07509. located in beautiful area ... '74 LOOKS TOUGH needs a top notch personality who can do Creative, hard working leader seeks man- Cooper "in -car" survey!!!! At last an accurate "in- a morning show. agement opportunity at station that needs car" survey! Survey results within 7 days. Call for More than Just a record spinner. Is there a big in a information and rates for your market. Mr. Cooper, great pro who is tired of the big city rat upgrading and results potentially O & 0 612 -227-6606. race, and would want to settle in a small slow year. 10 -years at ABC and CBS market and make big market money? stations and national spot sales, plus man- For quick personal con- Aircheeks, auditions duplicated. Recorder, 862 East We want a mature person who is humorous, agement experience. 51st Street, Brooklyn, NY 11203. 212 -451 -2786. sincere, articulate, can talk on phone with tact call: 516- 627 -4611. listeners, spin records, is creative, and Is an Our sign late, Prizes Prizes! Prizes! National brands for promotions, overall great personality. on Is and must be to them from contests, programing. No barter or trade better! we able pull away ... the full time competition. You could also be Situations Wanted Announcers For deal, or phone: Television & Radio fantastic write our Program Manager. Features, Inc., 166 E. Superior St., Chicago, IL 60611, call collect 312- 944 -3700. Write: Box M -240, BROADCASTING MOR Morning /Mid Day Man 18 years experience. Consistently number "Free" Catalog . everything for the deeiayl one ARB and Pulse in 21 station market. Comedy books, airchecks, wild tracks, old radio Leading personality In this city, earning shows, FCC tests, and morel Write: Command, Box 20,000 +. Very involved in community affairs. 26348, San Francisco, CA 94126. Northeast major looking for a top-flight warmth A sincerity strongest professional /personality. Light humor, announcer points. Would like long term association Salary commensurate with ability. Top in East or Midwest. benefits and a great company. Box N -78, BROADCASTING RADIO Tape, picture and resume. All will be held in strictest confidence. Equal Opportunity Employer M/F Situations Wanted Technical Help Wanted Management Box N -68, BROADCASTING BSEE, major market TV- FM -AM /DA Help Wanted Technical included in 41/2 years part -time tech- Salesmanager wanted in an established FM nician experience. Total system per- station. . Situated in the mid -south, beautiful scenery is only one fringe bene- formance oriented prefer consulting, RADIO BROADCAST ENGINEER fit.... $15,000 to $18,000 . commission design, or supervision. Desire loca- plus over -ride . . car plus expenses . . -WSAI- tion near snow. broadcast sale experience required. . . . CINCINNATI Box N -92, BROADCASTING Send references and resume to: v Box N -71, BROADCASTING Staff engineer needed with thorough knowl- edge of AM and FM transmitting equipment; directional antennas; studio construction, Situations Wanted Production operations, general maintenance. Knowledge of program automation systems desirable. Programing, Others Must be experienced and capable of quality Salesmanager wanted in Top 40 AM workmanship and desire to help maintain MOR PERSONALITY In -South . . . facilities at top performance levels. First - station mid $22,000+ looking first year commission plus over- Class License required. Benefits fully paid Major Market MOR pro for a home ... by company; IBEW contract. Send resume -someplace to do a number ( #1). Presently ride. Benefits ... car plus expenses and salary requirement to: on -air Top Ten East Coast Market. Very en- broadcast sales experience re- tertaining, very humorous, very profitable M, W. Ehrhardt, C.E. (close work with sales, promotion), very quired. , . . Y'all send references WSAI Radio good references. Potential manager, but and resume to: West Eight Sr. 6 Matson PI. want only MOR air now. Available Jan. 1. Box N -72, BROADCASTING Cincinnati, Ohio 45204 Box N -97, BROADCASTING

Broadcasting Dec 10 1973 64 TELEVISION For Sale Stations continued Help Wanted Technical Employment Service

527 Madison Ave., New York, N.Y. 10022 FOR SALE TV STUDIO ENGINEER Midwest -Class B -FM Common carrier wants experienced studio engineer with 1st class license who knows $400M Successful Terms (VC-960 and can perform real -lime over -the- Box N -40, BROADCASTING alr operations. resume to: Microband 13 Send 176 Broadway, New York, New York 10038. 3nOADCAST PERSONNEL AGENCY Sherlee Banish, Director 1 / PUERTO RICO Field Service Opportunities! Gates Radio needs capable individuals trained in broad- Radio Station For Sale in cast electronics to work the areas listed below: Profitable radio station with a domi- nant signal over San Juan and sur- TV ANTENNAS rounding area. Excellent growth oppor- Experience in R.F. required, in TV transmitters helpful. You must be tunity good willing to climb tall towers and travel extensively. for broadcaster. Price $500,000 with 29% down and terms to RADIO TRANSMITTERS qualified purchaser. Write: Experience needed in AM /FM and FM stereo transmitters in main- Box N -80 BROADCASTING tenance and troubleshooting. Extensive travel required. TV TRANSMITTER Experience in UHF and VHF, installation and trouble shooting. FOR SALE: Extensive travel required. Full -time AM radio station 1000/ Salaries commensurate with experience, full company benefits, in- 250 watts, and FM- stereo station cluding hospitalization & life insurance, plus paid relocation ex- 3000 watts, vertical and horizontal penses. Send resume and salary history in confidence (indicate posi- polarization, in town of 25,000 tion desired) to: TOM BEDFORD, Employment Supervisor or Call people. (217) 222 -8200. Box N -84, BROADCASTING GATES DIVISION An Equal Opportunity Employer M/F HARRIS - INTERTYPE CORPORATION For Sale 123 HAMPSHIRE STREET QUINCY, ILLINOIS 62301 U.S.A. 1 KW Daytimar Maier S.E. Market. Building- Land -Tower Help Wanted News Miscellaneous Principals only. $475,000 cash Phone 804- 823.6262 WEATHER TALENT An NRR radio audience survey can help you: INCREASE SALES REVENUE Eastern major market VHF (network affiliate) ACHIEVE GREATER RESPECT AT THE AGENCY LEVEL seeks pro who talks in terms people under- GAIN KNOWLEDGE OF PROGRAMMING ACCOMPLISHMENTS stand. Personality a must. Send letter and INCREASE STATION PRESTIGE AMONG EMPLOYEES. resume to $100,000 Off Box N -79, BROADCASTING JI(ativna! /tadio Jeesearch N. STEMMONS FREEWAY Equal opportunity employer M/F 8585 - SUITE 922 New UHF Xmitter / DALLAS. TEXAS 7524 12141 630 -2521 (Collee) Brand new 30 KW GE Help Wanted Production PARAMETER RESEARCH GROUP transmitter for low UHF Audience Measurement Image Studies new trans- Community Ascertainment Studies channels. This TV NEWS Consultation Professional Research Staff mitter has never been used PRODUCER /DIRECTOR WATS Line and Computer Facilities P.O. Box 1053 and is still in the shipping New York based national Station Northland Center, Southfield, Mich. 08075 313 -968 -0137 crates. Consultant needs Executive with ex- Contact: Wanted To Buy Stations perience in on- air -production and Parker / Jim newsroom Must operation. be analyti- WANTED WXIX -TV cal and articulate. Send resume and Little Rock, Arkansas -area 10490 Taconic Terrace AM Station. salary requirements. Call: Cincinnati, Ohio 45215 (501) 525-1217 or write -Forrest Eddy, Pres., 315/712 -1919 Box M -239, BROADCASTING KxOW. Radio, P.O. Box 579, Hot Springs, Ark. 71901. Qualified Buyer. A Service of Metromedia Television

Business Opportunity For Sale Stations / Rapidly growing progressive 5000W AM -CLASS C FM Broadcasting (Radio) Com- in BROADCASTING pany seeks additional capital Fast growing Florida Market New Studios -Excellent equipment ORDER FORM to insure continued growth. $645,350.00 [Excluding Real estate) Equity, debt. or combination. Possible terms to right buyer - NEXT PAGE - Box N -66, BROADCASTING Box N -17, BROADCASTING

Broadcasting Dec 10 19/3 65 For Sale Stations continued

John Grandy LARSON /WALKER & COMPANY Western Business SOVRNV Brokers, Consultants & Appraisers Brokers ASSOCIATES, INC. Los Angeles Washington 773 Foothill Boulevard BROKERS & CONSULTANTS Contact: William L. Walker San Luis Obispo, California SUITE 217 Suite 50f, 1725 OeSales St., N.W. 11300 NORTH CENTRAL EXPRESSWAY Washington, O.C. 20036 805- 544 -1310 DALLAS, TEXAS 75231 (214) 369.9545 1 202/223 -1553

STATION OWNERS FLORIDA Small FM 200M SOLD PLAINS Daytime What is today's market value of your broad- Small 160M Terms cast property? That's an important consid- SE Metro Daytime 315M 29% GULF Metro Power 750M 30% eration of every owner, regardless of any selling interest. Knowing the answer to this NY Metro Profitable 350M Terms SW Metro FM 200M 29% question in today's complex market has made our ocmpany the nation's fastest- growing media brokerage firm. Contact us for a confidential discussion of the value of your property. (This is where the action is!) AN CHAPMAN ASSOCIATES® A fine radio opportunity for qualified buyers. V.7 business brokerage service On Florida's Gold Coast, a growing FM operalton is available at $500M. This in- cludes real estate and full automation In a Atlanta- Chicago -Detroit -New York prime market. Contact Mr. Kozacko or Mr. Horton In Elmira. Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 Brokers & Consultants to the [C Communications Industry THE KEITH W. HORTON COMPANY, INC. 200 William Street Elmira, New York 14902 BROADCASTING'S CLASSIFIED RATES AND ORDER FORM P.O. Box 948 (607) 733 -7138 in advance. Check or money order only. Wanted, 40c word e, Payable -Help per -$5.00 weekly minimum. When placing an ad indicate the EXACT category (Billing charge to stollens and firms: $1.00). desired. Television or Radio, Help Wanted or Situations -Situations Wanted, 300 per word -$5.00 weekly Books Wanted, Management, Sales, etc. If this information Is minimum. omitted we will determine, according to the copy en- -All other classifications, 500 per word -$5.00 weekly closed, where the ad should be placed. No make goods minimum. will be run if all information Is not included. -Add $1.00 for Box Number per Issue. The Publisher is not responsible for errors in printing Help your client get more due to illegible copy. Type or print clearly all copy! Rates, classified display ads: for his advertising dollar Copy: Deadline is MONDAY for the following Monday's -Situations Wanted (Personal ads) $25.00 per Inch. issue. Copy must be submitted In writing. -All others $40.00 per inch. No telephoned copy accepted. -More than 4" billed at run -of -book rate. ADVERTISING -Stations for Sale, Wanted to Buy Stations, Employ- Replies to ads with a box number should be addressed ment Agencies and Business Opportunity advertising to Box Number, c/o BROADCASTING, 1735 DeSales requires display space. SI., N.W., Washington, D.C. 20036. COST CONTROL Agency Commission only on display space. Applicants: If audio tapes or films are submitted, please send $1.00 to BROADCASTING for each pack- Word Count: Include name and address. Name of city HANDBOOK OBd Riso age to cover handling charge. If VTR's are submitted (Des Moines) or of state (New York) counts as two send $5.00 to cover handling and forwarding. All VTR's words. Zip Code or phone number including area code Goes far beyond forwarded by Parcel Post. Forward remittance separate- counts as one word. (Publisher reserves the right to ly. All transcriptions, photo, etc., addressed to box omit Zip Code and /or abbreviate words if space does mere budget con- numbers are sent at owner's risk. BROADCASTING not permit.) Count each abbreviation, Initial, single trol. Outlines im- expressly repudiates any liability or responsibility for figure or group of figures or letters as a word. Symbols proved procedures their custody or return. such as 35mm, COD, PD, GM, etc. count as one word. Rates, classified listings ads: Hyphenated words count as two words. for evaluating and handling every Advertising phase of advertis- Name Phone Cost Control ing practice. Shows Handbook how barter and brokerage work in spot broadcasting. Helps you gain the City State Zip upper hand In ne- gotiating for radio Insert time(s). Starting date Box No. spot rates. 418 pp., illus., $17.95 Display (number of inches). ORDER FORM Indicate desired category: Broadcasting Book Division 1735 DeSales St., N.W. Copy: Washington, D. C. 20036 Send me a copy of ADVERTISING COST CONTROL HANDBOOK, Enclosed is my check for $17.95, plus local sales tax.

Name Address City State Zip F8954Á000 L

Broadcasting Dec 10 1973 66 Profile

Dan Rather: lightning rod not to lead the cheers, and it's not to be in House hostile. But as with all politicians, this White hostility group in the White House feels that any- In the bad old days of Spiro T. Agnew, time I'm not leading the cheers, I'm anti - when there was all that talk of effete Nixon." Mr. Rather concedes that he has snobs and an Eastern liberal establish- made mistakes in stories (with a White ment press, there was conjured up a kind House ready and able to monitor his of rogues' gallery of the types Mr. Ag- every broadcast word, he might as well). new was assumed to have in mind- But he says, "as far as humanly possible, Harry Reasoner, David Brinkley, Frank I leave my feelings behind me when I go McGee, Walter Cronkite, Eric Sevareid through the White House gate." -none of whom come from the East. Mr. Rather makes no apologies for the There was CBS's Dan Rather, too; he reports that so upset some Republicans. seemed to fit the mold-vaguely liberal, As for his Macon piece, he thought CBS handsome in a dark and rugged way, viewers should see the large crowd that elegant in dress and correct in manner turned out to see the President but and capable of ad- libbing what some should know, also, that it looked like one viewers regard as anti -Nixon remarks in Dan Irvin Rather -CBS News White House that had been carefully "advanced." "So good -English sentences in that deep, correspondent and Saturday anchorman of I said it." (Some in the crowd at the radio -announcer voice. . . CBS Evening News with Dan Rather; airport booed reporters getting off the It's that voice, of course, or rather b. Oct. 31, 1931, Wharton, Tex.; BA, Sam press plane, and carried signs denounc- the trace of accent in which it comes Houston State College, Huntsville, Tex., ing the networks). As for the detail of out, that provides the clue to Mr. Rath- 1953; attended University of Houston Law the motorcade's speed: "I have a father - er's non -Eastern- establishment origins. School, 1955 -57, and South Texas School in-law in Winchester, Tex., and a brother They are in Texas, around Houston, of Law, 1957 -59; KSAM(AM) Huntsville, in Clear Creek -Lake, Tex., who-having where his father laid pipe in gas and oil 1950 -53; KTRH(AM) Houston and Houston been told a few days earlier to keep their fields and where his mother, who came Chronicle, 1954 -55; director of news and driving down to 50 miles an hour -would off a farm in Bloomington, Tex., worked special events, KTRH, 1956 -1960, and find that interesting." Mr. Rather refers in a department store. Mr. Rather's es- reporter for KTRK -TV Houston, 1959 -1960; often to his Texas roots; they seem to be tablishment schools were Sam Houston director of news, special events and public strong and vital, and to provide a constant State College, in Huntsville, Tex. (not service, KHOU -TV Houston, 1960 -62; chief flow of professional as well as spiritual known then or now as a hotbed of of CBS News's Southwest bureau, Dallas, nourishment. liberalism), and night law school at the 1962 -63, and chief of its southern bureau, His Texas relatives and friends and University of Houston and at South New Orleans, 1963; White House corres- a construction worker Mr. Rather saw Texas School of Law, where he studied pondent, 1964 to present; m. Jean Goebel, on the street outside CBS News's M for three years, not to become a lawyer April 21, 1957; children- Robin, 15; Daniel Street office in Washington were the but to get the background he thought he Mark, 13. source, he says, of one of the toughest needed for his job as a court reporter questions put to President Nixon in that for BTRH(AM) Houston, in the mid - rancorous news conference in San Cle- 195O's. His first job in broadcasting had House lawn every night for his broad- mente, in August (BROADCASTING, Aug. been at KSAM(AM) Huntsville; the then casts, and people believed him. 27). The question that concerned them part-owner and general manager, Ted Mr. Rather doesn't credit the content was whether President Nixon and Mr. Lott, gave the young journalism major of his broadcasts entirely for that kind Ehrlichman attempted to bribe the Ells - the job that helped him stay in college. of attention. Part of it is the vast audi- berg trial judge, Matt Byrne, with their Never mind that the background does ence CBS reaches. A correspondent for discussions with him of his possible se- not fit. Dan Rather, White House cor- a station or a group of stations would lection as FBI chief. respondent for CBS News since 1964 not get that much time from the Ehrlich - "I try to make as certain as I can that (except for a 21 -month period from mans and Haldemans of this or any other the President understands that I have January 1965 to September 1966, which administration. But network newsman or this respect for the Presidency," Mr. he spent in London and Vietnam) has not, Mr. Rather does manage to drive Rather said the other day, in discussing managed to anger the White House prob- into towering rages Republicans who feel the encounter with the President that ably as much as any reporter who covers he is hopelessly anti- Nixon -and who question generated. "But I also have a that establishment. Former presidential swear they do not feel that way about job to do. The President who holds the assistant John Ehrlichman, over a break- other network correspondents. (Indeed, office is no more than another human fast in New York with CBS News Presi- some Democrats sense in Mr. Rather a being. No one has to kneel before the dent Richard Salant, once suggested that kindred sense of hostility to President President. This is not a monarch, a de- Mr. Rather be fired or transferred. (Mr. Nixon and his administration). Mr. scendent of the sun god." Ehrlichman later told the CBS newsman Rather's coverage of President Nixon's That's blunt talk. Somehow, though, that the suggestion was made in jest; Mr. visit to Macon, Ga., is cited as a case in it seems appropriate for a graduate of Rather says he was not amused.) point. "Did he have to say the trip looked hard times in Texas; more so, in fact, Then there was the meeting with Mr. like a carefully advanced campaign trip?" than for a graduate of an Ivy League Ehrlichman and former White House one Republican officeholder asked his school. "What Texas gave me," Mr. chief of staff H. R. Haldeman, in Mr. luncheon companion in Washington re- Rather said recently, "is a feeling of in- Ehrlichman's White House office in cently. "And did you get that dig about dependence. The people I grew up with which, as Mr. Rather recalls it, he got a the President's motorcade traveling at were never impressed by anyone or any- good going -over. Mr. Ehrlichman told speeds of up to 60 miles an hour?" thing. These were people who had to deal Mr. Rather he either was a "Democratic Those, he said, are "cheap shots." with the realities of life; they were not operative" or sounded like one; Mr. Like any reporter accused of bias, Mr. born to privilege or place. If you make it, Haldeman seemed disturbed that, al- Rather says he is simply trying to do if you survive it, you feel you're not better though in his view Mr. Rather did not his job. "My job is to tell the people than anyone else-but not less than any- know anything, he stood on the White what goes on in the White House. It's one else. I have a sense of that"

Broadcasting Dec 10 1973 67 Editorials

Take 10 favor in Washington. In its decision on NBC's Pensions: the Promise FCC has been even more explicit The legislative effort to restore order to the license-renewal Broken the by making a detailed appraisal of a single program and or- process is once again in disarray. Representative Clarence a sequel process (Bud) Brown (R -Ohio) has suddenly befriended broadcast- dering of some kind. Unarrested, this can lead only to the destruction of the last vestiges of broad- ers with the introduction of a well- intended bill that can only obstruct their cause. The National Association of caster independence. is not at all certain Broadcasters' staff, pressured by a restive membership, is It that broadcasters are aware of if aware, very desperately attempting to rescue something from the debris these dark prospects or, that they care much. of bills, amendments and compromises that litter the House There have been no cries of rage about the prime- time -ac- Communications Subcommittee. Maybe it is time for ev- cess proposals. And there are those who are actively en- eryone to pause for breath. couraging the FCC to adopt standards of "substantial ser- The chances of getting any kind of renewal relief vice." The theory is that standards would provide a gov- through the Congress in this session, which is certain to end ernment sanctuary against challenges at license -renewal before Christmas, are at absolute zero. The chances of get- time. They would, of course, provide only the launching escalating of government ting a bill out of the House Commerce Committee are little pad for an system control. better, now that Torbert H. Macdonald (D- Mass.), chairman As to the FCC's fairness -doctrine decision against NBC, of the Communications Subcommittee and shepherd of re- it can only be interpreted as a device to inhibit the aggres- newal legislation, has been taken out of play at least temp- siveness of network journalism. The survivors in the White orarily while hospitalized for diagnostic tests. House must be applauding. NBC is considering a court test. It won't be fatal if broadcasters have to wait for action If it takes an appeal, it will merit the support of every in the next session -which is only a month or so off. In a broadcaster who still pretends to be somehow involved in cooling-off period perhaps everyone will come to realize the craft of journalism. that a simple bill will be the best one. Licensees may rea- No news is bad news sonably expect a provision prohibiting the FCC from re- structuring the radio-TV system case by case and another The National News Council, self -appointed watchdog of the requiring the FCC to enforce its rules for timely filings. journalism media, can't find anything to bite. It announced Perhaps there is reason for them to hope for an extension a full investigation of President Nixon's charge of "outrage- of the license term. ous, vicious, distorted" reporting, only to be told that the As this publication has remarked before, a bill contain- White House wouldn't cooperate (Broadcasting, Dec. 3). Its ing those provisions would give qualified incumbents reason- officials are complaining that nobody is sending it com- able expectations of tenure without denying qualified out- plaints. siders a chance to be heard at renewal time. How much The rational response to these conditions would be an more can troadcasters expect? admission that there is no demonstrated reason for the Na- tional News Council to exist. The response of the council's The Federal Programing Commission officials, however, is to embark on a publicity campaign to drum up complaints. Anything to keep all that foundation In a flurry of actions, taken or proposed, the FCC has in- money flowing. sinuated itself deeper than ever into program control. Con- At its creation, the council was described as the answer sider only a few of the events reported in this publication's to a crying need for arbitration in what was said to be a issue of a week ago. controversy raging between the media and the public. The The commission announced its intention to modify the need, it has been proved, is nonexistent. prime -time -access rule, in its original form an unprecedent- ed restraint on licensee programing judgment. The modifi- cation purports to loosen the rule but would actually im- pose new standards of "good" programing the commission expects from television networks and stations. In the same week the FCC issued a report on the vol- ume of news, public- affairs, other nonentertainment and local programing broadcast by television stations through- out the country. The survey was made to provide founda- tion data for the commission's formation of standards by which "substantial" service may be judged. In still another action the FCC judged NBC -TV guilty of violating the fairness doctrine in a documentary on private pension plans and ordered the network to broadcast views conflicting with those expressed on the program. Out of these and related actions is emerging a catalogue of officially approved programing. In the prime- time -access proposals the FCC has all but ordered presentations appeal- ing to minorities and children or directed to community needs, thus telling broadcasters not only what they must broadcast but also when. In its issuance of criteria for "sub- Drawn for Broadcasting by Sid Hix stantial service" it proposes to set quotas on news, local, "He's the one who broadcasts all those editorials on clean- public- affairs and perhaps still other programing in current ing up the environment."

Broadcasting Dec 10 1973 68 l :.

swv:nw -BAT CITY, saCKOAv t- MAY JUNE, la73 nnnrrnnn Radio

r Saginaw

f

WGER #1 in Pulse WGER #1 in ARB

More Saginaw/ Bay City/ Flint & Midland adults (18+) listen to WGER than any other area AM or FM radio station*

The facts are in: Not one - but BOTH major survey companies found WGER #1 in this prosperous area encircling Michigan's money belt. Reliable proof that a dollar earns more listenership among qualified potential buyers on WGER. No other area radio station - AM or FM - can make that statement! The facts all point to this: WGER is your best buy to reach the people who buy! Contact your McGavren -Guild man today for more facts about WGER's salesmaking coverage and reach.

Audience information based on estimates from Apr /May 73 Flint ARB, Apr/May 73 Saginaw ARB and May /Jun 73 Saginaw/Bay Ciry Pulse, subject to qualifications available on request.

Bay City Saginaw Midland WGER-FM also serving Flint 102.5 me National representative: U McGavren- Guild, Inc. it about people RKO RADIO PEOPLE

The millions of listeners to RKO Radio Stations who tune The maintenance of this high level of aspiration in to their favorite frequency aren't aware of it, but requires a spirit of pride -and the ability to prove, by they're in contact with the most dedicated group of pro- competence, that RKO Radio Stations are the best fessionals in broadcasting, RKO Radio People. because they deserve to be the best. The effort that goes into the end result -the on -air No matter what part of the country you're in -New sound of RKO Radio Stations -is a day -by -day, hour - York, Boston, Washington, D.C., Miami, Chicago, Mem- by -hour labor of pride expended by newswriters, secre- phis, Los Angeles or San Francisco, the radio station taries, switchboard operators, general managers, pro- with the strongest frequency of professionalism is bound gram directors, sales personnel, music librarians, traffic to be an RKO Radio Station, because the highest calibre people, engineers, comptrollers, mail room help, on -air of personnel are those who toil behind the scenes to personalities and promotion directors. make RKO Radio Stations the hallmark of excellence. All RKO Radio People have a common goal; to ensure that RKO Radio Stations stand head and shoulders And those dedicated professionals -the best -are above any other communications medium in the country. known by the title "RKO Radio People!" RIK«DRADIO

REPRESENTED NATIONALLY BY

IN11 leve RADIO REPRESENTATIVES WOR New York WXLO New York WRKO Boston WROR Boston WFYR Chicago WHBO Memphis KHJ Los Angeles KRTH Los Angeles KFRC San Francisco KFRC FM San Francisco WAXY Ft. Lauderdale WGMS AM & FM Washington, D.C.