Julian Groom Brand Consultant - Planet Blue Action Sports Consultancy. [email protected]
Summary Professional experience over 25 years working in the Action Sports Industries and have experienced employment roles throughout Australia and on an International basis. For further enquiry in regards to our small business service or for a project quote you are welcome to contact us for more information at Planet Blue ...
Currently Overseas Working On New Projects.
We are now entering our 5 th season consulting with International Action Sports Brands.We would also like to mention a Big thankyou to the companies who have supported us in the past.
In closing Brand portfolio management is the matching of brands and sub-brands to distinct customer segments to maximise total company revenue and profit growth. The brand portfolio strategy needs to be developed through careful analysis of a company's existing brand portfolio and an understanding of customer segments, competitors brands and market opportunities. This should result in a brand portfolio in which each component has a clear definition of its role in improving the overall brand perception and increasing sales. Markets are constantly changing, it is important that companies review their brand portfolio regularly to maximise investment and return.
Specialties: Brand Consulting, Brand Management, Sales / Marketing,
Experience Director - Brand Consultant at Planet Blue Action Sports Consultancy October 2008 - Present (7 years 8 months) My role as Brand Consultant is to provide advice to developing East Coast / American action sports company Kaos who are based in Philadelphia. This company are involved in the USA surf, skate, industry and my consultancy is in regards to International new business developments.
Other client base located throughout Asia - South East Asia.
Some Of Our International Clientlist Network Include.
Page1 Brands Develop, Cha Cha Cafes, DF Surf Shop, Extreme Sports UK, Gangsta Skateboards, Ghetto Star Skateboards USA, Indonesian Surf Life Saving Association - Pangandaran, Manulele Surf Media Hawaii, Rapid Blue, Sunrise Beach Resorts, Support Footwear, SSR Surfboards, SSR Surf - Skate Stores Indonesia, Surf, Skate, Street On - Line Magazine Pangandaran.
A background over 25 years experience working in the Action Sports Industry.
Action Sports Brand Consultancy Specialize In.
- Business Establishment - Business Plan Building - Brand Management - Designs / Logos, Graphics, Apparel, Products - Sourcing Factories Worldwide / Designs, Products - Production / Apparel, Action Sports Hardware, Accessories - Sales / Marketing Strategies - Web / Brand Analyst - International Trade Shows - Team Rider Development
Planet Blue Action Sports - Clients, People, Performance ...
For More Information Please Visit www.planetblueactionsports.com
Travel Sales Consultant at Freeline Indonesian Surf Adventures October 2003 - September 2008 (5 years) I represent Freeline Indonesian Surf Adventure Travel Company as a sales consultant and market seasonal travel package tours to island resorts and to yacht charter operators throughout the Indonesian archipelago. The Freeline adventure surf tour company has been operating adventure tours in the region of Indonesia for over 15 years to Mentawai Islands, Sumatra, Java, Bali, Lombok, Sumbawa, Sumba and Timor.
Achieved Travel Sales Targets.
2007 - 2006 - 2005.
Increased Western Australian sales performance levels and added a new customer base from this region over a 5 year period.
Page2 Provided travel consultancy advice to Freeline national office in Sydney after attending field research trips to Indonesia.
Indonesian Travel Industry Evaluation Reports.
- Transport Carriers - Accomodation - Cultural Attractions - Dining - Entertainment - Security
Attended Freeline promotional trip to Banda Aceh / Sumatra during the month of May 2008 in regards to tourism industry activities in the region since 2004 Boxing Day Tsunami.
While on Freeline research and development tour personally assisted Indonesian government agencies on behalf of Mentawai earthquake relief program and assisted with distribution of international funding which was used for aid packages for the people of Siberut Island during the month of September 2007.
- Tents - Mosquito Nets - First Aid Packages - Packaged Food - Bottled Water
Also played an active role in the past as tour guide on surf tours and ecological, educational, culture trips throughout the Indonesian islands and appeared in the 2004 Freeline surf travel promotional movie Rubber Time filmed in Timor / Indonesia.
Experienced five seasons working in the Australasian surf travel industry.
Completed Seasonal Employment Contract.
Retail Store Manager at Clearwater Surf Store December 2005 - May 2006 (6 months) Store Manager at Clearwater Surf Store at Secret Harbour beach front over the busy summer period of 2005 - 2006. Managed sales of major surf labels in fashion, surf hardware, bodyboarding and skateboarding.
Page3 Store Manager Responsibilities.
- Staff Management - Staff Coaching / Development - Customer Service - Sales / KPI Targets - Cash Handling / EFTPOS - Receipting - Wage Control - Inventory Control - Visual Merchandising - Loss Preventation - Stock Control - New Product Appraisal - User Of MYOB Store Sales System
Beach Culture Fashion Labels.
Rip Curl, Rusty, Volcom, Hurley, Insight, Oneill, West Clothing, Electric, Von Zipper, DVS, Vans, Globe, Havaianas Sandals, Nixon Watches, Beach Culture Jewellery.
Surf / Skate Hardware Labels.
Clearwater, Pipedream, Nev, DHD, LSD Surfboards, Surftech Shortboards / Longboards. 4 Play, BZ Bodyboards / Accessories. Ocean and Earth, Creatures of Leisure, FCS, Gorilla Grip, Squid Grip, Mrs Palmers, Sex Wax, Folklore, Shorty, Modus, Summit Skateboards.
Wetsuit Products.
Rip Curl, Oneill, West, Xcell Wetsuits.
Achieved strong summer trading period with solid sales in fashion and surf / skate hardware due to our exceptional customer service levels by our staff members which I assisted and directed with my management and team leadership skills.
Completed Seasonal Employment Contract Position.
Brand Consultant at Kaos Surf, Skate, Snow, Company January 2005 - March 2005 (3 months)
Page4 Employed in the capacity of providing consultancy advice on surfboard, skateboard and snowboard manufacturing to a new merging American action sports company. Represented East Coast American company Kaos who are based in Philadelphia and attended DVS trade show at Trump Casino, Atlantic City, New Jersey.
Action Sport Brand Consultancy Specialize In.
- Brand Management - Designs / Logos, Graphics, Apparel, Products - Sourcing Factories Worldwide / Designs, Products - Production / Hardware, Apparel, Accessories - Sales / Marketing Strategies - Trade Shows - Team Rider Development
Completed International Contract Position.
Internship / Brand Consultant at Summit Lifestyle Technologies January 2004 - March 2004 (3 months) Internship brand consultant on behalf of Swiss skate and snowboard manufacturers Summit Lifestyle Technologies who are based in Lucerne, Switzerland. Visited Summit vendors on sales trips to the Swiss Alps and assisted with product showings and promotional skate / snow merchandise and instore product placements. Attended ISPO action sports trade show and represented Summit company at its trade booth. ISPO Halle. Munich, Germany.
Completed International Contract Position.
Sales / Marketing Manager at Clearwater Surfboards Factory - Showroom January 2003 - December 2003 (1 year) Manager of a very busy Factory / Showroom which has been manufacturing for over 15 years located in Rockingham.
Sold surfboards and watersports apparel and accessories to Domestic and International accounts on behalf of Clearwater surfboards and assisted in direct sales to the public via new showroom which included Surfboards, Clothing, Wetsuits and other associated stock.
Directed Company Advertising / Promotional Budgets.
Page5 - Australian Surfing Life Magazine - Australian Longboarding Magazine - 2003 Margaret River Salomon Masters - Rockingham Community Newspaper - Mandurah Community Newspaper
Attended export seminars hosted by the Western Australian Small Business Association in Northbridge throughout the month of July and received exporters business certificate.
Represented Clearwater at the WA surfing industry cup held on Rottnest Island.
- Tag Team Surf Contest - Charity Golf Challenge
Completed Contract Position.
Retail Store Manager at Luke Short Designs Surf Gallery Store January 2002 - December 2002 (1 year) Store Manager of this new Northern Beaches Surf / Art gallery located at Mona Vale Sydney.
LSD surf gallery sold surfboards, surfing accessories, limited edition clothing, surf art and music which was produced by Sydney artists and musicians.
- Store Manager Duties
- Customer Service - Sales - Cash Handling - Receipting - Store Budgets - Stock Control - Quality Control - In Store Merchandise Promotions
Dealt with the International surf media on behalf of our companies advertising sales budget and assisted with media bookings.
- Tracks Magazine - Waves Magazine
Page6 - Manly Daily Newspaper
Also assisted with busy surfboard export distribution program to Japan with LSD Surfboards.
Attended a variety of sales seminars held at the Dee Why Returned Services League Club.
Completed Contract Position.
Sales Representative at Powershapes Surfboard Company October 2000 - March 2001 (6 months) Sales Representative for Powershapes Surfboard Company based on Sydney's northern beaches in Brookvale.
Agent for Surf - Skate Hardware and Street Fashion.
Label Representative Of.
- Greg Webber Surf Designs - Luke Short Designs - Colin Ladhams Surf Designs - Element - Lost - Black Fly's - SSR - Feisty Girl Funboards - Big Island Style Longboards - Positive Skateboards
Key Responsibilities Of This Role Included.
- Developed and acquired new business in Australasia region - Communication relationship development with customer network - Planned, maintain and delivered on consistent call cycles - Ensured visual merchandising standards were in direction, from our marketing team - Provided monthly sales reports to the Sales Manager as required
Sales Achievements.
Opened new store accounts in Sydney, Perth, Bali / Indonesia
Page7 Indonesia was part of a new growing global market for the Powershapes brands. Powershapes products available throughout 15 countries around the world.
Completed Contract Position.
Retail Store Sales Associate at Sunshine Surf Centre October 1998 - March 2001 (2 years 6 months) Employed by local Manly surfer and former top 16 professional surfer Kingsley Looker, working at his Sunshine Surf Centre and Boardroom Stores. These are busy surf retail stores located at Manly Beach in Sydney. Selling beach culture fashion, surfboards and accessories. Completed 3 summer contract periods working for these stores over the busy summer trading periods.
Completed Contract Position
Proprietor at SSR Surfboards, Apparel, Accessories September 1988 - August 1998 (10 years) A Western Australian surfboard company located in Northbridge. Involvement with SSR manufacturing, distribution and exporting the brand throughout Australia, Indonesia and Europe over a 10 year period.
My Personal Responsibilities As Business Proprietor
- Manufacturer - Wholesale Distributor - Exporter - Market Researcher - Sales / Promotions - Special Events Co Ordinator - Customer Service - Accounts Payable / Receivable Clerk - Staff Employment Roster - Payroll Of 10 Sub Contractors - Research / Development - Surf Team Manager
SSR Wholesale Distribution - West Coast Australia.
- Juice Surf. Jolimont. - Ken Vidlers. Cottesloe. - Power Station. Alfred Cove.
Page8 - Sands Surf Shop. Mandurah. - Total Surf. Fremantle. - Waves Surfshop. Belmont. - Waves Surfshop. Carousel. - Waves Surfshop. Kingsway. - Waves Surfshop. Morley Galleria. - Waves Surfshop. Perth City.
SSR Wholesale Distribution - East Coast Australia.
- Sunshine Surf Store. Manly. Sydney. NSW.
Western Australian Boardrider Club Sponsor.
- Sponsor Of Contacio Boardriders Club - Triggs. Perth. 1993 - 1998. - Sponsor Of Reef And Sand Boardriders Club - Mandurah. 1995.
SSR Surfboard Promotions.
- Carlton Draft - Corona. - Streets Ice Cream.
SSR also acted on behalf as a Glassing Company sub contractor for Rusty surfboards, J Sticks and L.E Guns and contract surfboard repairs for various surf shops throughout Perth.
Other business associations with Waves Surfwear surf shops and Squid Grip surf accessories.
For More Information Please Visit www.ssr-surfing.com
I left the business to pursue overseas travel and new employment opportunities.
International Sales - Brand Development at Rusty Surfboards June 1997 - May 1998 (1 year) Involvement with Rusty Australia surfboard directors Mick Button and Rob Allen in organising new surfboard retail store accounts in Bali - Indonesia. This move assisted in laying the foundations for the Rusty brand to grow in Indonesia and throughout Australasia region.
Page9 Other Involvement with Rusty surfboards I was employed as a contract surfboard repairer and glasser. Repaired customer, team boards and warranty surfboards for The Boarding House which was a Rusty store for surf , skate and snowboards located in Osborne Park in Perth, Western Australia.
Completed Contract Position.
Surf Team Manager at Waves Surfwear Surf Shops October 1997 - March 1998 (6 months) Developed a youth based surf team for Waves Surfwear which included Western Australian pro - junior surfers Mark Brandis, Steve Knowler and Misty Ellis. Managed surf and fashion photo shoots and assisted in bar and club promotions on behalf of Waves Surfwear.
Completed Contract Position.
Proprietor at Juice Surf October 1995 - June 1996 (9 months) Proprietor of Juice Surf Store located at Jolimont in Perth, Western Australia. Sold my business after initial establishment of the store to concentrate on other business ventures.
Volunteer Experience International Director at Planet Blue Action Sports Foundation January 2014 - Present The new Planet Blue Action Sports Foundation which is a partner of Planet Blue Action Sports Consultancy kicked off in Indonesia during January 2014. Our new Indonesian director has employed 10 people to work and maintain the project as we are concentrating on rebuilding coastal areas that were devastated by the past tsunami in 2006. The project consists of tree plantation in the coastal region of West Java in and around the beach areas of Pangandaran and Batu Hui.
Honors and Awards International Surfing Competition - Banyuwangi, East Java, Indonesia Presented By Magic Wave Surfing Magazine Of Bali May 2014 Finished in 4th place at International Surfing Competition at Red Island - Banyuwangi, East Java in Indonesia.Competition presented by Magic Wave Surf Community Magazine of Bali and Tourism East Java Association ... 25 / 5 / 2014 ...
Page10 Skills & Expertise Brand Development Advertising Marketing Social Media Marketing Marketing Strategy Brand Management Retail Fashion Sales Event Management
Languages Indonesian (Professional working proficiency)
Education Lab Tech Education Training Centre. Laboratory Skills., 2009 - 2009 Teach International Language College. English TESOL Teaching., 2004 - 2004 Wesley College
Certifications Teach International Language College TESOL English Teaching Certificate August 2004 Hospitality And Tourism Certificate Novotel Hotels / Resorts License Yogyakarta.Java.Indonesia. January 2016 The Small Business Foundation Australian Government Department of Education and Training January 2010
Page11 Julian Groom Brand Consultant - Planet Blue Action Sports Consultancy. [email protected]
Contact Julian on LinkedIn
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