APP & RELAUNCH CAMPAIGNS January 2015 TABLE OF CONTENTS

Overview...... 3 Campaign Goals...... 4 Combined Campaign...... 5 • Reintroducing ’s original entertainment guide...... 6 • Spadea ...... 7 • RedEye & Triblocal Cover Wraps...... 8 • Chicago Tribune Doubletruck & Bookend Ads...... 9 • Admails & Social Sharing...... 10 Website Campaign (.com)...... 11 • Reintroducing Chicago’s original entertainment guide...... 12 • Taglines ...... 13 • Chicago Tribune Doubletruck Ad...... 14 • Chicago Tribune Full, Half & Quarter Page Ads...... 15 • Digital Ads ...... 16 • Digital Ads (Barkers)...... 17 App Campaign (Metromix Picks) ...... 18 • Introducing Metromix Picks...... 19 • Taglines ...... 20 • Chicago Tribune Doubletruck Ad...... 21 • Chicago Tribune Full, Half & Quarter Page Ads...... 22 • Digital Ads ...... 23 Metromix was the first site covering the Chicago scene, established in 1997 – covering the local scene as only a local site can.

Metromix is Chicago’s original entertainment guide, designed for socially active Chicagoans . It is the ultimate authority on everything happening in and around the Chicago area – from restaurant and bar listings to event calendars, plus aggregated user reviews from your favorite review sites .

Metromix is the same trusted brand you know and love . Now you can get the most out of your free time – anytime, anywhere on any device .

3 The goals of the campaign were three-fold.

(1) Increase awareness and reintroduce the brand to the core Metromix user (we’re still around, just with fewer club photos and more suburban/family-friendly information) .

(2) Promote utility behind the site – newly redesigned and responsive on any device (desktop, tablet or smartphone) .

(3) Keep the campaign look & feel gender neutral, despite the female-leaning audience .

4 5 1) COMBINED PORTION OF CAMPAIGN

&

Reintroducing Chicago’s original entertainment guide

Experience the new Metromix, now on all your devices and in app form . With entertainment listings that cover the city and the suburbs, curated Metromix Picks and more, we’re your go-to source so you can spend less time planning, and more time doing .

6 1) COMBINED PORTION OF CAMPAIGN – CHICAGO TRIBUNE SPADEA

7 1) COMBINED PORTION OF CAMPAIGN – REDEYE COVER & TRIB LOCAL COVER WRAPS

8 1) COMBINED PORTION OF CAMPAIGN – DOUBLETRUCK AD & BOOKEND ADS

9 1) COMBINED PORTION OF CAMPAIGN – ADMAILS & SOCIAL SHARING

10 11 2) WEBSITE PORTION OF CAMPAIGN

Reintroducing Chicago’s original entertainment guide

Experience the new Metromix .com, now on all of your devices . With entertainment listings that cover the city and the suburbs, we’re your go-to source so you can spend less time planning, and more time doing .

12 2) WEBSITE PORTION OF CAMPAIGN

Taglines included:

We know your favorite spot better than your spouse We remember when you partied like it was 1999 We were showing you Chicago before you could search “Chicago” Celebrities reinvent themselves, so did we

13 2) WEBSITE PORTION OF CAMPAIGN – DOUBLETRUCK AD

14 2) WEBSITE PORTION OF CAMPAIGN – FULL PAGE, HALF PAGE & QUARTER PAGE ADS

15 2) WEBSITE PORTION OF CAMPAIGN – DIGITAL ADS – (Medium Rectangle, Leaderboard & Micro Banner)

16 2) WEBSITE PORTION OF CAMPAIGN – DIGITAL ADS – (Barker Ads)

17 18 3) APP PORTION OF CAMPAIGN

Introducing Metromix Picks: Chicago’s original entertainment guide, now in app form

The editors of Metromix .com have curated their top picks in categories like concerts, brunch spots, art showings and much more, so you can spend less time planning, and more time doing .

Download now – Text METROMIX to 87708

19 3) APP PORTION OF CAMPAIGN

Taglines included:

Download an app that takes having fun seriously Our app is as picky as you are We wouldn’t leave the house without our app either Download the best of Chicago, now in app form

20 3) APP PORTION OF CAMPAIGN – DOUBLETRUCK AD

21 3) APP PORTION OF CAMPAIGN – FULL PAGE, HALF PAGE & QUARTER PAGE ADS

22 3) APP PORTION OF CAMPAIGN – DIGITAL ADS – (Medium Rectangle, Leaderboard & Micro Banner)

23 Stay connected and be in the know .

Metromix .com and Metromix Picks helps you stay aware of what’s new and popular on the Chicagoland dining, entertainment and night life scene – anytime, and now, on any device .

This campaign overview created by the

Creative Services Team