US EDUCATION BACK TO BUSINESS PLAYBOOK
EDUCATION SOLUTIONS FOR TODAYS SALON CLIENTS
C1 Internal use INTRODUCTION The PURPOSE of this document is to provide hairdressers with the skills needed to face the challenges of todays clients in the resumption of activity in the post Covid-19 context.
The new reality is that in addition to heightened sanitation rules, salons will face additional challenges in how clients will be returning to the salon, and the amount of time they will be able to spend on each client. Whether mandated by local governments or increased demand for services, most every stylist will face the need for exceptional results with reduced time to accomplish them.
These Series of Virtual classes will provide the solutions to those challenges in all areas of discipline. Each will include modules of Wealth Building to create new Service Menu items and how to promote them on Social Media. All of the “10 FACTORS THAT WILL CHANGE THE WAY WE WORK” will be covered with activities and discussions throughout each class.
All content is supported with links to videos available to further the path of blended learning.
C1 Internal use TABLE OF CONTENTS
1. VIRTUAL CLASSES & VIDEO SUPPORT ♥ EXPRESS HAIRCOLOR SERIES ♥ HIGHLIGHT SERIES ♥ COLOR CORRECTION SERIES ♥ DESIGN SERIES ♥ FINISHING SERIES ♥ BUSINESS SERIES
2. ADDITIONAL RESOURCES ♥ HOW TO ATTEND A VIRTUAL CLASS ♥ ACCESS ♥ OUTSIDE RESOURCES ♥ BACK TO TO BUSINESS TRENDS ♥ INVENTORY CHECKLIST
C1 Internal use 10 FACTORS THAT WILL CHANGE THE WAY WE WORK
VIRTUAL CONSULTATIONS ITS ALL IN THE SET UP
SANITATION PEOPLE AND ENVIRONMENT
FOCUS ON WHAT YOU SEE ROOT, TOP OF PART, HAIRLINE, PERIMETER
PROGRESSIVE APPOINTMENTS 1ST VISIT TONE, 2ND VISIT DEPTH
WET STYLING NO DRYER REQUIRED
C1 Internal use 10 FACTORS THAT WILL CHANGE THE WAY WE WORK
EXPRESS SERVICES HAIRCOLOR, DESIGN
CORRECTIVE SERVICES HAIRCOLOR, DESIGN
EXPRESS STYLING HANDS ONLY, MINIMAL DRYING
WEALTH BUILDING NEW SALON MENU
RETAIL RECOMMENDATIONS FOR HOME MAINTENANCE
C1 Internal use 2020 REDKEN DIGITAL EDUCATION MENU BACK TO BUSINESS CLASSES BACK TO BUSINESS EXPRESS SERIES: Salons will be limited to the amount of clients able to visit the salon at any given time as well as a high demand to visit the salon. These techniques are designed to maximize time by providing the maximum results and providing the salon a new menu of services to offer. *ALL 2020 CLASSES AVAILABLE FOR VIRTUAL / DIGITAL EDUCATION UNLESS OTHERWISE STATED (*POINTS ONLY) HAIRCOLOR DESIGN • Face Framing Highlights • Fix A Fringe • All On Top Highlights • Dry Cutting • Endless Triangles Highlights • Quick Textured Bob • Round You Go Highlights • Clipper Crazy • Gray Be Gone • Formula Genius FINISHING • Shades EQ Toning Perfected • Wet Styling Techniques *Looks For Smooth Or • Blur, Smudge, Melt & Tone Textured Hair • Wet To Dry Express Finish HIGHLIGHT • Textured Hair Styling • Fresh Canvas • Customized Braiding • Highlight Fix • Curl! Color And Define *Highlighting Textured Hair WEALTH • Foilayage • Virtual Consultations • Teasylights • Salon Emotion • Retail: It's In The Bag COLOR CORRECTION • Re-booking: Power-booking • Color Emergency • Social Media Obsessed • Dark Ends • Banding • Virgin Retouch BACK TO MENU
C1 Internal use BACK TO BUSINESS HAIRCOLOR
EXPRESS HAIRCOLOR SERIES: Salons will be limited to the amount of clients able to visit the salon at any given time as well as a high demand to visit the salon. These techniques are designed to maximize time by providing the maximum results and providing the salon a new menu of services to offer.
VIRTUAL CLASS OFFERINGS
EXPRESS EXPRESS EXPRESS EXPRESS SERIES: SERIES: SERIES: SERIES: FACE ENDLESS ROUND YOU FRAMING ALL ON TOP TRIANGLES GO HIGHLIGHTS HIGHLIGHTS HIGHLIGHTS HIGHLIGHTS
BLUR, GRAY BE FORMULA SEQ TONING SMUDGE, GONE GENIUS PERFECTED MELT & TONE
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C1 Internal use EXPRESS HAIRCOLOR TECHNIQUES ACCESS VIDEO SUPPORT Learn to break the head form down Horizontally into the 5 areas of the PRINCIPLES OF HEADFORM | PRINCIPLES OF HEADFORM head, Nape, Back, Crown, Top and REDKEN Sides. DIAGONAL BACK PLACEMENT Learn how diagonal back placement DIAGONAL BACK PLACEMENT TECHNIQUE effects your end color result TECHNIQUE | REDKEN Learn how diagonal forward DIAGONAL FORWARD DIAGONAL FORWARD PLACEMENT placement effects your end color PLACEMENT TECHNIQUE TECHNIQUE | REDKEN result.
HORIZONTAL PLACEMENT Learn how horizontal placement HORIZONTAL PLACEMENT TECHNIQUE effects your end color result. TECHNIQUE | REDKEN
VERTICAL PLACEMENT Learn how vertical placement effects VERTICAL PLACEMENT TECHNIQUE TECHNIQUE your end color result. | REDKEN Redken’s Principle Based Placements will guide you to how to place your foils to get the best PRINCIPLES OF PLACEMENT - results on every client, every PRINCIPLES OF PLACEMENT - STITCH time! Once you understand how STITCH | REDKEN and when to use horizontal, vertical and diagonal lines, you'll be able to create endless possibilities. Flash Lift Pods Bonder Inside is the industry's first pre-dosed lightener with a bonder built in. In this video, Redken Artist Blake Reed-Evans shares with you everything you need to know about using FLASH LIFT PODS BONDER this revolutionary new lightener. If you're an FLASH LIFT PODS BONDER INSIDE | INSIDE independent stylist looking for a space REDKEN saving solution, a mobile stylist who values space-saving products for your kit, or a BACK TO MENU stylist who simply wants an easier way to measure & mix lightener, Flash Lift Pods Bonder Inside is an absolute must have.
C1 Internal use EXPRESS HAIRCOLOR PRODUCT AND TOOL RECOMMENDATIONS FOR EXPRESS TECHNIQUES ADDITIONAL PRODUCT PACKSHOT USES RESOURCES
• DEMI-PERMANENT LIQUID COLOR FOR FAST APPLICATION & QUICK PROCESSING • VERSATILE FOR ALL NEEDS: https://youtu.be/wtZZxL TONE, GLOSS, REFRESH, SHADES EQ 4HEOQ CORRECT & ADD DIMENSION • CAN BE USED TO BLEND LINES OF DEMARCATION FROM PAST LIGHTENING SERVICES
• LIQUID PERMANENT COLOR FOR FAST APPLICATION & 20 MINUTE PROCESSING COLOR GELS • LIQUID FORMAT BLENDS AWAY https://youtu.be/KsYOZ LACQUERS GRAYS AND BRIGHTENS THE 9bCMIg BASE • CAN BE USED FOR A ROOT SHADOW
• CONTAINS 100% RELIABLE https://youtu.be/d2BaW COVERAGE IN ONE STEP, NO COVER FUSION 7k0GUo MIXING REQUIRED
https://www.redken.com /products/hair-care/hair- DETOX HAIR • USE DETOX TO REMOVE ALL cleansing-cream/hair- RESIDUAL BUILD UP FOR EVEN CLEANSING cleansing-cream- COLOR RESULTS CREAM shampoo
https://www.redken.com • 25 BENEFITS THAT INCREASE /products/hair-care/one- ONE UNITED MANAGEABILITY, PROTECTION, AND united/multi-benefit- BEAUTY treatment-spray
DEEP CLEAN & • PROTECT YOUR COLOR AND https://youtu.be/b57yAN INVISIBLE DRY REDUCE THE NUMBER OF 6lAtM WASHES IN BETWEEN SALON https://youtu.be/8Z0APe SHAMPOOS VISITS TNUHk
BACK TO MENU BACK TO BUSINESS HAIRCOLOR
HIGHLIGHT SERIES: For the client who has gone too long between highlight appointments or maybe even cut much of it off, you’ll need to take a fresh approach.
VIRTUAL CLASS OFFERINGS
HIGHLIGHT SERIES: HIGHLIGHT SERIES: FRESH APPROACH HIGHLIGHT FIX
TEASYLIGHTS FOILAYAGE
HIGHLIGHT SERIES: CURL! COLOR AND DEFINE *HIGHLIGHTING TEXTURED HAIR
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C1 Internal use HIGHLIGHTING TECHNIQUES ACCESS VIDEO SUPPORT
Balayage gives natural looking color, with softer, less noticeable regrowth. While there are many ways to Balayage, our video will demonstrate a CLASSIC BALAYAGE - CLASSIC BALAYAGE - TECHNIQUE | Classic Balayage. Watch the step by TECHNIQUE REDKEN step application for precise methods of sectioning, selecting strands and the actual painting, to create a perfect application with repeatable results Learn how diagonal back placement DIAGONAL BACK PLACEMENT effects your end color result DIAGONAL BACK PLACEMENT TECHNIQUE TECHNIQUE | REDKEN Learn how diagonal forward DIAGONAL FORWARD placement effects your end color DIAGONAL FORWARD PLACEMENT PLACEMENT TECHNIQUE result. TECHNIQUE | REDKEN
Watch Redken Artist Lindsey Olson teach you a highlight technique that TEASY LIGHTS WITH LINDSEY | TEASY LIGHTS WITH LINDSEY will accentuate client facial feature while using Flash Lift Bonder Inside. REDKEN
Do you want to learn way to preserve your clients hair? Watch Redken Artist Sean Godard apply Flash Lift Bonder Inside to brighten up blonde while FOILAYAGE WITH SEAN FOILAGE WITH SEAN | REDKEN keeping the integrity of the hair. This video will include pre and post haircare regiments.
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C1 Internal use HIGHLIGHTING TECHNIQUES PRODUCT AND TOOL RECOMMENDATIONS FOR HIGHLIGHTING TECHNIQUES ADDITIONAL PRODUCT PACKSHOT USES RESOURCES
• 2-IN-1 LIGHTENER PLUS BONDER, https://youtu.be/JKSp0s FLASH LIFT SAVING YOU TIME AND MONEY EYt68 BONDER INSIDE • CAN BE USED FOR ALL LIGHTENING TECHNIQUES
• CREATE CUSTOMIZED COLOR FOR ANY CLIENT’S NEEDS IN https://youtu.be/wtZZxL SHADES EQ JUST 20 MINUTES 4HEOQ • GIVES CLIENTS ULTIMATE SHINE AND CONDITION
BLONDE IDOL HIGH LIFT https://youtu.be/Mii6UkE • LIFT & TONE IN ONE STEP CONDITIONING b31w CREAM
EXTREME BLEACH https://youtu.be/Nzfyhnv • POST-COLOR CORRECTION HAIR sJsI RECOVERY MAINTENANCE
COLOR EXTEND https://youtu.be/rh0N8S • PRESERVE COLOR BETWEEN BLONDAGE, OHSDg SALON VISITS & TONE https://youtu.be/4vPP70 COLOR EXTEND UNWANTED BRASS BROWNLIGHTS hQSkE
DEEP CLEAN DRY • PROTECT YOUR COLOR AND https://youtu.be/b57yAN SHAMPOO REDUCE THE NUMBER OF 6lAtM WASHES IN BETWEEN SALON VISITS
BACK TO MENU BACK TO BUSINESS HAIRCOLOR
CORRECTION SERIES: Knowing that clients have been away from the salon for an extended period of time, many present challenges of extended regrowth or even having taken matters into their own hands. This series will help easily solve the most common problems with effective solutions.
VIRTUAL CLASS OFFERINGS
CORRECTION CORRECTION CORRECTION CORRECTION SERIES: SERIES: SERIES: SERIES: COLOR DARK ENDS BANDING VIRGIN EMERGENCY RETOUCH
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C1 Internal use COLOR CORRECTION
ACCESS VIDEO SUPPORT Learn all tips and tricks to run a HAIRCOLOR CONSULTATION | HAIRCOLOR CONSULTATION successful consultation with your REDKEN client. Redken Artist Lori Zabel covers the types of pigments and how light affects them, what can or cannot be PRINCIPLES OF HAIRCOLOR | PRINCIPLES OF HAIRCOLOR done with color and most REDKEN importantly, the tool we work with- the color wheel. In this session, we’ll discuss the importance of application and introduce you to a common language used in Redken’s PRINCIPLE BASED principle-based PRINCIPLE BASED APPLICATION | APPLICATION applications. Whether doing a REDKEN global -all over haircolor, a retouch, a custom hand-painting technique or a creative placement of foils, Redken has you covered. When formulating haircolor Redken has principles in place to ensure your formula delivers the results you PRINCIPLE BASED PRINCIPLE BASED FORMULATION | expect. Redken Artist George FORMULATION REDKEN Garcia discusses best practices that will lead you to successful formulations every time!
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C1 Internal use COLOR CORRECTION ACCESS VIDEO SUPPORT
No matter which application methods use choose Redken has TRADITIONAL VIRGIN you covered. Whether you prefer a TRADITIONAL VIRGIN APPLICATION APPLICATION bowl and brush or bottle application | REDKEN a traditional application sets you up for perfect color results every time. Discover Redken's Modern Virgin application, whether you prefer a MODERN VIRGIN bowl and brush or bottle, we have a MODERN VIRGIN APPLICATION | APPLICATION method that's right for the haircolor REDKEN brand you select
Tackle the most common haircolor & correction challenges. Find the THE REDKEN EXCHANGE LIVE - solution to every hair crisis THE REDKEN EXCHANGE LIVE - COLOR CORRECTION COLOR CORRECTION
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C1 Internal use COLOR CORRECTION PRODUCT AND TOOL RECOMMENDATIONS FOR CORRECTION TECHNIQUES ADDITIONAL PRODUCT PACKSHOT USES RESOURCES
https://www.redken.com • USE DETOX TO REMOVE ALL PRE-ART & DETOX /products/hair-care/hair- RESIDUAL BUILD UP FOR EVEN cleansing-cream/hair- HAIR CLEANSING COLOR RESULTS & USE PRE ART cleansing-cream- CREAM TO LEVEL POROSITY shampoo
• TONE UNWANTED UNDERTONES, https://youtu.be/wtZZxL BLEND HARSH LINES, CREATE A 4HEOQ SHADES EQ SHADOW ROOT, AND CUSTOMIZE • CAN ALSO BE USED FOR “FILLING”
• 2-IN-1 LIGHTENER + BONDER, SAVE MONEY & TIME https://youtu.be/JKSp0s • USE FOR HIGHLIGHTS AND/OR EYt68 FLASH LIFT BALAYAGE BONDER INSIDE • CAN ALSO BE USED FOR A DECOLORIZING WASH
https://youtu.be/ALOJX4 CHROMATICS • USE FOR ALTERNATING FOILS 3jVF4
https://youtu.be/Nzfyhnv EXTREME BLEACH • POST-COLOR CORRECTION HAIR sJsI RECOVERY MAINTENANCE
DEEP CLEAN & • PROTECT YOUR COLOR AND https://youtu.be/b57yAN INVISIBLE DRY REDUCE THE NUMBER OF 6lAtM SHAMPOOS WASHES IN BETWEEN SALON https://youtu.be/8Z0APe VISITS TNUHk
BACK TO MENU BACK TO BUSINESS DESIGN
DESIGN SERIES: This series will provide solutions to clients who have cut their own hair, and salons limiting the time clients are able to spend in the salon.
VIRTUAL CLASS OFFERINGS
DESIGN DESIGN DESIGN REDKEN SERIES: SERIES: SERIES: BREWS: FIX -A -FRINGE DRY CUTTING QUICK CLIPPER TEXTURED CRAZY BOB
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C1 Internal use DESIGN ACCESS VIDEO SUPPORT An introduction to the Principles of Movement. Learn about Elevation. Over-Direction and Finger Angle. Learn what they do, create and how to view them on the head. PRINCIPLES OF MOVEMENT | PRINCIPLES OF MOVEMENT introduction to the Principles of REDKEN Movement. Learn about Elevation. Over-Direction and Finger Angle. Learn what they do, create and how to view them on the head. Learn the secrets of understanding PRINCIPLES OF SHAPE and recreating a shape lies within 3 PRINCIPLES OF SHAPE | REDKEN simple principles: point, line and angle. Principles are basic truths, laws or assumptions. Principles are also PRINCIPLE BASED DESIGN universal and timeless- understood PRINCIPLE BASED DESIGN | by everyone, and inarguable. In this REDKEN video you will learn Redken’s way of learning as it relates to Design. Learn about the Principles of PRINCIPLES OF GRADUATION Graduation and the three different PRINCIPLES OF GRADUATION | types - Swelling, Straight and REDKEN Scooping. Learn to break the head form down PRINCIPLES OF HEADFORM Horizontally into the 5 areas of the head, Nape, Back, Crown, Top and PRINCIPLES OF HEADFORM | Sides. REDKEN
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C1 Internal use DESIGN PRODUCT AND TOOL RECOMMENDATIONS FOR DESIGN TECHNIQUES ADDITIONAL PRODUCT PACKSHOT USES RESOURCES • HELPS CLIENTS ACHIEVE THEIR MAXIMUM HAIR LENGTH, ESPECIALLY IF THEY’VE GONE EXTREME SCISSOR-HAPPY AT HOME. https://youtu.be/OrR6kg LENGTHS On37g WITH BIOTIN • FORMULATED WITH BIOTIN AND PROTEIN TO STRENGTHEN HAIR FROM ROOT TO TIP AND REDUCE BREAKAGE BY 81%
• BLOW DRY PRIMER & HEAT PROTECTION SPRAY THAT PERFECTLY PRIMES HAIR FOR https://www.redken.com OTHER STYLING PRODUCTS. /products/styling/blow- PILLOW PROOF dry/pillow-proof-primer- • REDUCE BLOW DRY TIME TO heat-protection-spray SHORTEN THE IN-SALON STYLING TIME.
• USE TRIPLE DRY 15 TO CREATE LOOSE, BEACHY TEXTURE ON https://youtu.be/Jm1b- DRY HAIR, OR CREATE TRIPLE DRY 15 _mDBns EFFORTLESS VOLUME USING WITH A WAND OR CURLER.
BACK TO MENU BACK TO BUSINESS FINISHING
FINISHING SERIES: Many salons are choosing to not dry the hair to avoid limiting the spread of the virus by the use of blow dryers. This series will offer solutions techniques for wet styling to minimal Blow Dry styling while still allowing clients to feel pampered.
VIRTUAL CLASS OFFERINGS
FINISHING FINISHING FINISHING FINISHING SERIES: SERIES: SERIES: SERIES:
WET STYLING WET TO DRY TEXTURED CUSTOMIZED TECHNIQUES EXPRESS FINISH HAIR STYLING BRAIDING LOOKS FOR SMOOTH OR TEXTURED HAIR
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C1 Internal use FINISHING ACCESS VIDEO SUPPORT "In this video you will learn to understand the different hot tools and how they are used (Flat Iron, Curling Iron, etc.); how to break down a picture of a style you want to PRINCIPLE BASED PRINCIPLE BASED FINISHING recreate; use of different products to create FINISHING VIDEOS | different effects; understanding different REDKEN brushes and their uses; how to work with different textures of hair; consulting with your client on styling" In this video, learn how to create a Dutch WRAPPED DUTCH BRAID WRAPPED DUTCH BRAID braid that wraps from one side of the head to TUTORIAL TUTORIAL | REDKEN the other. Become the fashion authority and keep your clients up to date with the latest trends. Learn some hot tips on how to create a clean FISHTAIL BRAID FISHTAIL BRAID TECHNIQUE fishtail braid and alternatives to creating a TECHNIQUE | REDKEN more undone look depending on what your clients' personal style is.
In this video you will learn how to recreate WRAPAROUND BRAID WITH WRAPAROUND BRAID WITH one of the many beautiful styles created for WAVES RED CARPET WAVES RED CARPET STYLE celebrities on the Red Carpet. STYLE | REDKEN Looking to create that vintage look for a special occupation? Get connected with the hot tips that will make you the finish authority FINGER WAVE FINISHING FINGER WAVE FINISHING TIP behind the chair. Watch this quick tip TIP | REDKEN demonstration how get better control of your wave in each section and the best way to secure your waves while they are setting.
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C1 Internal use FINISHING ACCESS VIDEO SUPPORT In this video you will learn how to recreate one BRAIDED BUN FASHION BRAIDED BUN FASHION of the many beautiful styles created backstage WEEK STYLE WEEK STYLE | REDKEN at New York Fashion Week. Sarah Bramham, Redken Artist, demonstrates BEACH WAVE STYLING BEACH WAVE STYLING how to achieve a beach wave style using TUTORIAL TUTORIAL | REDKEN Redken Triple Dry 15. In this video you will learn how to recreate one LOW WRAPPED PONYTAIL | LOW WRAPPED PONYTAIL of the many beautiful styles inspired by REDKEN celebrities on the Red Carpet. Become the fashion authority and keep your clients up to date with the latest trends. Watch FRONT FRENCH BRAID this quick braid tip that shows you how to do the FRONT FRENCH BRAID TECHNIQUE technique and how keeping your body position TECHNIQUE | REDKEN will control your outcome and give you predicable results every time. In this video you will learn how to recreate one TWISTED BRAIDED BUN - TWISTED BRAIDED BUN - of the many beautiful styles created backstage FASHION WEEK STYLE | FASHION WEEK STYLE at New York Fashion Week. REDKEN
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C1 Internal use FINISHING PRODUCT AND TOOL RECOMMENDATIONS FOR FINISHING TECHNIQUES
ADDITIONAL PRODUCT PACKSHOT USES RESOURCES
• USE TRIPLE DRY 15 TO CREATE LOOSE, BEACHY TEXTURE ON https://youtu.be/Jm1b- DRY HAIR, OR CREATE TRIPLE DRY _mDBns EFFORTLESS VOLUME USING WITH A WAND OR CURLER.
• MEDIUM CONTROL ROOT VOLUMIZING SPRAY FOAM THAT https://www.youtube.co GUTS 10 GIVES HAIR ROOT VOLUME LIKE m/watch?v=NBJhe7CM NO OTHER WHILE PROVIDING A WfI&feature=youtu.be NATURAL FEEL AND TEXTURE.
• LONG LASTING TEXTURIZING HAIR PASTE CREATES ROUGH https://www.redken.com AND RAGGED TEXTURE WITH /products/styling/texturiz ROUGH PASTE 12 NON-STOP SEPARATION AND e/long-lasting-rough- SCULPTS STRONG STYLES WITH paste-12 MOLDABLE HOLD.
BACK TO MENU AT-HOME CARE & STYLING PRODUCT RECOMMENDATIONS FOR AT-HOME CARE ADDITIONAL PRODUCT PRODUCT USES RESOURCES • USE DETOX HAIR CLEANSING DETOX CREAM TO REMOVE RESIDUAL https://youtu.be/DUOkZ BUILD UP FROM HAIR. GREAT AS HAIR CLEANSING Dx7Asc CREAM A AT-HOME STEP FOR CLIENTS TO PREP THEIR HAIR FOR COLOR. • PRO-STRENGTH REPAIR FOR ALL HIGHLIGHTED HAIR (NOT JUST EXTREME BLEACH https://youtu.be/Nzfyhnv BLONDES) PERFECT AFTER A sJsI RECOVERY COLOR-CORRECTION TO REGAIN HAIR STRENGTH • BLUE TONING SHAMPOO AND CONDITIONER FOR HIGHLIGHTED, https://youtu.be/LQ2mP BALAYAGED AND NATURAL COLOR EXTEND WS-LSY BROWNLIGHTS BRUNETTES. PERFECT FOR GRAY-COVERAGE CLIENTS. • ULTRA-VIOLET PIGMENT AND TRIPLE ACID PROTEIN COMPLEX COLOR EXTEND TO TONE, STRENGTHEN AND -- BRIGHTEN ALL IN ONE FOR A https://youtu.be/UfgWDs BLONDAGE BRIGHTER*, STRONGER** rHihk BLONDE. MAINTAIN BRIGHTER BLONDES BETWEEN SALON VISITS. • HELPS CLIENTS ACHIEVE THEIR MAXIMUM HAIR LENGTH, ESPECIALLY IF THEY’VE GONE SCISSOR-HAPPY AT HOME. EXTREME LENGTH https://youtu.be/OrR6kg On37g WITH BIOTIN • FORMULATED WITH BIOTIN AND PROTEIN TO STRENGTHEN HAIR FROM ROOT TO TIP AND REDUCE BREAKAGE BY 81%
BACK TO MENU AT-HOME CARE & STYLING PRODUCT RECOMMENDATIONS FOR AT-HOME STYLING ADDITIONAL PRODUCT PRODUCT UUSES RESOURCES • USE TO EXTEND YOUR STYLE FOR UP TO 4 DAYS, PROTECT YOUR COLOR OR SAVE TIME. WITH MAXIMUM OIL DEEP CLEAN DRY https://youtu.be/b5 ABSORPTION FOR MAXIMUM CLEAN, 7yAN6lAtM SHAMPOO • DEEP CLEAN DRY SHAMPOO IS GREAT FOR OILY HAIR AND POST- WORKOUT STYLING.
• USE TO REFRESH HAIR WITH NO WHITE POWDERY RESIDUE, EVEN ON INVISIBLE DRY DARK HAIR! FRAGRANCE-FREE https://youtu.be/8Z SHAMPOO • INVISIBLE DRY SHAMPOO EXTENDS 0APeTNUHk HAIR 2+ DAYS LEAVING AN INVISIBLE CLEAN FEEL.
• USE TO ACHIEVE #GLASSHAIR WITH A LIGHTWEIGHT SPRAY THAT ADDS SHINE, SOFTNESS AND TAMES FLY- COMING SOON! SHINE FLASH AWAYS WITHOUT WEIGHING YOUR HAIR DOWN.
• THIS MULTI-BENEFIT, LIGHTWEIGHT OIL ADDS SHINE & MOISTURE INTO OIL FOR ALL HAIR. USE ON DAMP HAIR TO TAME FRIZZ BEFORE A BLOW OUT OR ON COMING SOON! DRY MID-LENGTHS & ENDS TO SMOOTH THE CUTICLE AND ADD SHINE.
• USE TRIPLE DRY 15 TO CREATE LOOSE, BEACHY TEXTURE ON DRY https://youtu.be/Jm HAIR, OR CREATE EFFORTLESS TRIPLE DRY 15 1b-_mDBns VOLUME USING WITH A WAND OR CURLER.
• A NEUTRAL FRAGRANCE, NO-CRUNCH HAIRSPRAY WITH MAXIMUM HOLD https://bit.ly/35HJs FEATURING THE REDKEN TRI- UP TRIPLE PURE 32 ACTUATOR DESIGN WHICH DISTRIBUTES A FINE, EVEN MIST WITHOUT CRUNCH OR STICKINESS
BACK TO MENU BACK TO BUSINESS
BUSINESS SERIES: Rethink the way you work and manage your business behind the chair. Learn the essential skills to thrive in the new salon model.
VIRTUAL CLASS OFFERINGS
NEW! RETAIL! POWER BOOKING VIRTUAL IT’S IN THE BAG CONSULTATIONS
NEW! SALON EMOTION SOCIAL MEDIA OBSESSED
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C1 Internal use BUSINESS ACCESS VIDEO SUPPORT
Learn all tips and tricks to run a HAIRCOLOR CONSULTATION | HAIRCOLOR CONSULTATION successful consultation with your REDKEN client.
Are you ready to take your business back? Whether you are a salon BACK TO BUSINESS WITH LINDA owner or a stylist, learn how to BACK TO BUSINESS WITH LINDA MACCHI AND BRAYDEN manage your business and your MACCHI AND BRAYDEN PELLETIER PELLETIER clientele today, so you are prepared once your salon reopens.
Are you ready to take your business back? Whether you are a salon BACK TO BUSINESS WITH LINDA owner or a stylist, learn how to BACK TO BUSINESS WITH LINDA MACCHI AND TWYLLA JANE manage your business and your MACCHI AND TWYLA JANE clientele today, so you are prepared once your salon reopens.
Are you ready to take your business back? Whether you are a salon BACK TO BUSINESS WITH LINDA owner or a stylist, learn how to BACK TO BUSINESS WITH LINDA MACCHI AND WENDY manage your business and your MACCHI AND WENDY BELANGER BELANGER clientele today, so you are prepared once your salon reopens. Whether you’re a salon owner or a BACK TO BUSINESS WITH LINDA stylist, join us to discuss how to BACK TO BUSINESS WITH LINDA MACCHI, ADINA DOSS, BRAYDEN manage your business and your MACCHI, ADINA DOSS, BRAYDEN PELLETIER AND MANDY clientele today, so you’re prepared PELLETIER AND MANDY MCCULLOUGH once your salon reopens. MCCULLOUGH
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C1 Internal use ADDITIONAL RESOURCES
C1 Internal use GET REDKEN OBSESSED! REDKEN OFFERS ACCESSIBLE EDUCATION WHEREVER YOU ARE
ALL SALONS, SCHOOLS AND STYLISTS
UNLIMITED WEEKLY ON-LINE VIRTUAL AND DIGITAL CLASSES. Register and take part in the scheduled Virtual On-Line Education Classes! Weekly Calendars are available with all Redken Educators (RE’s), The Redken Exchange Artists and Select Digitally Trained Artists for all your education needs. CLICK HERE FOR VIRTUAL CALENDARS > www.redkenpro.com/connect ♥ EXCHANGE LIVE! Weekly Events ♥ DAILY – WEEKLY ~ Interactive Virtual Live Events ♥ ACCESS Digital Catalogue ♥ STYLIST / SALON LEARNING PATH o For more information contact your Distributor Sales Consultant
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C1 Internal use OUTSIDE RESOURCES
PPD BACK TO BUSINESS TOOL KIT https://www.redkensalon.com/the-break-room/education/a- message-to-our-redken-family • Safe Salon Guide • Certificate • Seal, Window Decal • Social Media Posts
SALON CENTRIC https://www.saloncentric.com/here-for-you.html
PBA https://www.probeauty.org/membership-resources/coronavirus • OSHA Guidelines • PBA Back to Work • PPE Suppliers • Financial Resources
SUMMIT SALON https://www.summitsalon.com/get-prepared/
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C1 Internal use OUTSIDE RESOURCES
SANITATION https://barbicide.com/certification/
HIGH PERFORMANCE SALON ACADEMY • Before You Re-Open https://youtu.be/m6y98F84noU
• Salons Re-Open Plan https://youtu.be/J23PW2qE_RQ
• How To Host A Team Meeting https://youtu.be/xS6s597dx-U
• How to Host an Incredible Salon Staff Meeting Under 10 Staff https://youtu.be/3dBftA6JK0U
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C1 Internal use HAIRCOLOR BACK TO BUSINESS TRENDS
SHORTENING THE TIME CLIENTS ARE SPENDING IN SALONS = MORE EXPRESS SERVICES KEY PRODUCTS • FLASH LIFT BONDER INSIDE: 2-IN-1 LIGHTENER + BONDER, SAVE MONEY & TIME • BLONDE IDOL HIGH LIFT: LIFT & TONE IN ONE STEP • SHADES EQ: DEMI-PERMANENT LIQUID COLOR FOR FASTER APPLICATION & QUICK PROCESSING • COLOR GELS LACQUERS: LIQUID PERMANENT COLOR FOR FASTER APPLICATION & 20 MIN PROCESSING • COVER FUSION: CONTAINS 100% RELIABLE COVERAGE + TONE IN ONE STEP, NO MIXING REQUIRED
CLIENTS LOOKING TO EXTEND THE TIME BETWEEN VISITS = COMBAT BRASS OR TONE AND CORRECT WITH ONE – STEP SERVICES KEY PRODUCTS • NEW! ASH BROWN SHADES (COVER FUSION, COLOR GELS LACQUERS, SHADES EQ) KEEP HAIR COOL FOR LONGER • SHADES EQ 100+ SHADES, INCLUDING NEW! LEVEL 10s AND ASH BROWNS FOR CUSTOMIZED COLOR
AT HOME COLOR GONE WRONG OR EXTENSIVE GROW OUT = MORE CORRECTIVE COLOR SERVICES KEY PRODUCTS: • FLASH LIFT BONDER INSIDE FOR DECOLORIZING WASHES & HIGHLIGHTS AND/OR BALAYAGE • SHADES EQ FOR BLENDING HARSH LINES & FILLING BACK TO MENU • CHROMATICS OIL-POWERED COLOR FOR 2x FORTIFIED RESULTS ON FRAGILE OR DAMAGED HAIR
C1 Internal use RETAIL BACK TO BUSINESS TRENDS
SCALP TRAINING AND EXTENDING TIME BETWEEN WASHES OPPORTUNITY: DRY SHAMPOOS
GETTING FEWER HAIRCUTS AND MINIMIZING DAMAGE OR GETTING SCISSOR-HAPPY OPPORTUNITY: EXTREME LENGTH
USING AT-HOME DYE AND WILL NEED A COLOR CORRECTION OPPORTUNITY: EXTREME BLEACH RECOVERY
WASHING THEIR HAIR LESS FREQUENTLY OPPORTUNITY: DETOX HAIR CLEANSING CREAM
TRYING TO PRESERVE THEIR COLOR BETWEEN SALON VISITS AND PREVENT BRASS OPPORTUNITY: COLOR EXTEND BROWNLIGHTS, COLOR EXTEND BLONDAGE
BACK TO MENU
C1 Internal use BACK-TO-BUSINESS INVENTORY CHECKLIST
SEQ GLOSS FUSION SEQ CREAM SEQ COVER PLUS CHROMATICS COLOR GELS LACQUERS
09V COVER FUSION 6NN 06NA 6N CHRMTCS DEV 20 VOL 6N 09P COVER FUSION 7NN 07WN 4N CHRMTCS 6N 6NW 09N COVER FUSION 5NN 05WN 8N CHRMTCS URICH 6NN 5N CRYSTAL CLEAR LTR COVER FUSION 8NN 09NA 2N CHRMTCS URICH 5NN 7N 09NB COVER FUSION 4NN CLEAR 4M CHRMTCS URICH 7NN 5NW 08N COLOR FUSION 6N 05RV 6M CHRMTCS 5N 7NW 06N COVER FUSION 9NN 03NA 6WM CHRMTCS 7N 8N 09T COLOR FUSION 5N 05WB 4WM CHRMTCS URICH 8NN 8NW 07N COVER FUSION 6NA 05BR 07GB CHRMTCS 8N 6NN 010VV COLOR FUSION 7N 05RR 5G CHRMTCS 4N 9N
HAIRCARE STYLING
RK ONE UNITED ELIXIR 150ML V315 DEEP CLEAN DRY SHAMPOO
RK CEXT BLONDAGE SF SHMP 300ML V315 CONTROL ADDICT 28
RK ASOFT COND 1000ML V315 GUTS 10
RK ASOFT SHMP 1000ML V315 TRIPLE TAKE
RK CEXT MAG SF SHMP 1000ML V315 WAX BLAST 10
RK CEXT MAG SF SHMP 300ML V315 QUICK DRY 18
RK EXTR ANTI SNAP 240ML V315 ROUGH PASTE 12
RK CEXT MAG COND 1000ML V315 FORCEFUL 23
RK FD RENO SHMP 300ML V315 REWIND 06
RK CEXT BLONDAGE SF SHMP LTR V315 STAY HIGH 18 REDKEN RECOVERY PLAN SNAPSHOT
CURRENT EDUCATION BACK TO BUSINESS 2ND HALF / 2020 RESOURCES GUIDE LAUNCHES • SHADES EQ LEVEL 10S • DIGITAL TECH GUIDE • THE REDKEN EXCHANGE • HIGH LEVEL SHADES PERFECT WITH SUPPORT FOR ~ WEEKLY ‘LIVE’ EVENTS FOR GETTING YOUR CLIENTS STYLISTS, SALONS, & BACK TO BLONDE • REDKEN EDUCATORS FIELD TEAMS • FLASH LIFT PODS BONDER INSIDE (RE) WEEKLY VIRTUAL • PORTABLE • PREPARATION FOR • PRE-DOSED EDUCATION CALENDARS • QUICKLY MIXED SALONS & STYLISTS TO • NEW! ASH BROWN SHADES • L’OREAL ACCESS: HUB REOPEN • LAUNCHING IN SHADES EQ, FOR PROFESSIONAL ON- COVER FUSION, AND COLOR • CORRECTIVE SERVICES LINE EDUCATION GELS LACQUERS • THE COOLEST SHADES WITH • EXPRESS SERVICES • REDKEN ACCESS VIDEO 100% GRAY COVERAGE CATELOGUE • UPGRADE SERVICES • KEEP HAIR COOL FOR LONGER • DETOX + PRE ART • DIGITAL EDUCATION • BUSINESS RESOURCES • CLEARS THE CANVAS FOR CATALOGUE • LEVEL LOYALTY COLOR CORRECTION AND OTHER COLOR SERVICES REWARDS • EXTREME • REDKEN EDUCATION ON • SUMMIT SALON • LENGTH AND BLEACH DEMAND • SALON PRO AFFILIATE RECOVERY FOR SCISSOR- PROGRAM • DIGITAL SALON & HAPPY AND REFRESHED • SOCIAL MEDIA KIT BLONDE CLIENTS STYLIST TRAINING • PIGMENTED CARE • BACK-TO-BUSINESS PATHS • COLOR EXTEND BLONDAGE AND DEALS BROWNLIGHTS TO KEEP SALON • SOCIAL MEDIA COLOR TONED + FRESH • DISTRIBUTOR • STYLING RESOURCES • DEEP CLEAN & INVISIBLE DRY SHAMPOO • OIL FOR ALL & SHINE FLASH
C1 Internal use