Contents Fashion Business

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FASHION BUSINESS

MERGER Hunstman And Clariant : Two Giants that Impact Cover Picture Courtesy: Lee Cooper Announce a Merger of Equals US based Huntsman Corp and Switzerland’s Clariant AG combine to create a $ 14 billion chemical powerhouse.

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CAMPAIGN Lacoste Announces A New Ad Campaign: A fi lm called Timeless Lacoste, a fashion brand by tennis legend René Lacoste, STORE WATCH releases its new campaign which emphasises on brand ROADSTER: PIONEERING EXPERIENTIAL history and symbolism. RETAIL IN Pg No.90 Designed by Restore, this fi rst-of-its-kind store in India off ers a seamless online to offl ine experience to the consumer. The road comes alive on a video wall.

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SHOW RESEARCH Garment Show of India Vouches for The Indian Fashion Apparel ‘Make in India’ Market- 2016 and Beyond Team Technopak sizes the Indian fashion The NCR hosted the Garment Show of India, a B2B retail market, its key categories and analy- exhibition that connects the apparel retail industry of ses the current and future growth prospects India, at Pragati Maidan. A report. and trends, in an exclusive report.

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Contents Fashion Business.indd 56 7/7/2017 9:23:17 PM IFF mxn IFF Innovation Crucible INNOVATION EXPERIMENTAL CRUCIBLE Off the Beaten Path Veteran fashion columnist Meher Castelino writes on how designers Contents 97-138 are experimentally using denim for new fashion horizons— shoes, bags, apparel, accessories, jewellery and even furnishings.

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THE RIGHT WAY Patagonia: Doing it Right All the Way! Creating best products while causing no unnecessary harm and reducing impact on environment – is what Patagonia strives for. Jeans made of 100 percent organic and advanced procesess reduces the use of Fashion Pioneer water, energy and chemicals and produces less Speed, Sense & Science: carbon dioxide. Tukatech on an Expansion Pg No.134 Spree in India Tukatech, a premier provider of fashion technology solutions for the apparel industry is looking to expand Innovations RECYCLING its market share in India with focus on G-Star Raw: Crafting Doodlage : Upcycling and Re- SMEs, shares founder and CEO - Ram Innovative Denim constructing from Waste Sareen. Doodlage re-designs, re-constructs and re-cycles old clothing or industrial waste x Redefi ning the meaning of RAW to create something that is totally new and Pg No. 100 by deconstructing denim to its interesting. Each of their up-cycled garments purest form, G-Star comed up with are unique and stands out. innovations in construction, silhouette Ethics and shape. Body Shop’s Campaign Against Pg No.136 Animal Testing Pg No.130 Actress Jacqueline Fernandez joins The Body Shop’s new campaign for a global ban on cosmetics animal testing on products and ingredients by 2020. Pg No. 116

Contents_IFF Innovation Crucible.indd 98 7/7/2017 8:42:46 PM Brand Watch

Contents IMAGES BoF introduces some of the Fashion Retail most vibrant Denim brands in india today. 139-272 mxn 194 7th Sin x 196 Afox FASHION RETAIL 201 Awaacs 202 Being Human 204 Button Noses 206 CDF Columbia 208 Courtyard and Kraburs 210 Dare Jeans 212 Deal Jeans 214 Focus Jeans 216 Force Denims 218 GAP 220 Hard Currency 222 Hoffmen 224 Jack & Jones 152 226 Jealous 21 228 Killer COVER STORY 230 Lee Cooper 232 Leegend and Ceasar THE INDIAN DENIMWEAR CATEGORY STUDY 234 Mexico MARKET 2016:2026 236 No Error The youth driven denim market promises How `Man-ly’ Are Trends in 238 Parx 194 Men’s Denims 240 Pepe Jeans unmatched growth. Team Technopak, size the market and delve into its dynamics as The article explores the changing 242 Poison a whole. trends for men’s denims in India as 244 Puff shared by a few industry veterans. 246 Ricado 248 Rookies Pg No.142

250 Spark Pg No. 152 202 252 Strano 254 Sunnex Jeans Focus Feature 257 Tarama Emergence of Customization 258 Texas Jeans 260 Toonz for that Personalised Denim 262 Urban Navy With an increasing number of 264 Urban Touch customers gravitating towards 265 Wert 214 perfect fi ts and designs in accordance to their personality, the trend of customisation in denims too is slowly 212 picking up in India.

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CATEGORY STUDY

No MMoreore KiKiddingdding wiwithth tthehe TTrendyrendy KiKidsds DeniDenimsms CATEGORY STUDY SUSTAINABILITY Leaders from renowned Trends in Women’s Denims The New Wave: The Rise of Eco ddenimenim bbrandsrands in the kikids’ds’ Friendly Denim Images BoF talks to the leaders of category talk about the major women’s denim brands and Good news is that concerned brands across trends, opportunities analyses the various trends in the the world are taking sustainable measures aandnd evolution of this segment and the prospective growth. to prevent hazardous impact on the segmentsegment.. environment. We present a few. PPgg No. 174 Pg No. 162 Pg No. 266

Contents_Fashion Retail.indd 140 7/7/2017 8:51:29 PM Contents Innovations Fashion Creation RELIANCE RECRON Bets Big on Functional and Trends 273-338 Performance Denims GLOBAL DENIM Team Images BoF speaks to the kings TRENDS - SS-2018 of polyster, Reliance about its plans for the denim industry. FASHION CREATION Trend Council presents exclusively for Pg No. 299 Images Business of Fashion its top Global Study Denim Trend picks for SS18. THE INDIAN DENIM Initiative Pg No. 309 INDUSTRY 2017 : AN OVER- KHADI DENIM: THE INDO- VIEW FABRIC OF THE YOUTH Star Trends The blue jeans has become a wardrobe Khadi Denim, a hand-spun and hand- JEANS OF THE STARS staple and a fashion essential, and woven soft-feel fabric, is the new rage The hottest trends and the hot Bollywood as such the denim textile industry is in the fashion world. Team Images BoF heros that drive them. focusing a lot inward into the domestic speaks to KVIC the apex body that fashion market. Images Business of Pg No. 326 operates with the mandate to promote Fashion talks to leaders of some of Khadi. India’s largest denim fabric companies. Stars Distressed Pg No. 301 Pg No. 276 DRESSED IN DISTRESS Distressed or ripped denim looks edgy, raw and if styled right, sometimes utterly feminine too. It’s a favourite amongst Fabric Players Bollywood divas. Hear it from them.

ARVIND 286 Pg No. 330 CENTURY 288 DOTTED JEANS 290 KG DENIM 292 RAYMONDS UCO 294

Innovations MOOD INDIGO

Wool denim fabrics are a new approach to improve the aesthetics of traditional denim fabric. The Woolmark Company talks about the benefi ts.

Pg No. 296 Accessories TEX ZIPPERS: DENIM MAGIC Effi ciencies IN METAL “HOW IMPORTANT IS FABRIC Tex Zipper is a multinational zipper ROLL PLANNING IN THE company that was established in 1987. APPAREL INDUSTRY? Team BoF speaks to Mudit Tandon, Vice Understand why roll allocation or roll President, Tex Corp Ltd., to know what is planning ensuring the least possible trending. number of end bits are left behind is a critical issue. Pg No. 304 Pg No. 334

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