18 june 2015 @Gdoweek Gdoweek Gdoweek
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According to Italian architect Michele De Lucchi, for Made in Italy is essential to enhance our craftsmen’s skills pag. 04 pag. 06 pag. 09
Autogrill opens New concept Piazza Duomo Mercato del Duomo bookstore by in Milan is the the new temple of laFeltrinelli: 2.500 strategic location taste in the heart of square meter in of the Bialetti’s Milan with Italian Corso Vittorio flagship store for food excellence Emanuele coffee lovers
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The Metropolitan Market offers a new experience combining market stalls, fresh food and shops. 15.000 square meters (1.200 indoors) in the former warehouse of the Porta Genova railway station @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 THE FUTUREOFINTELLIGENTSHOPPING generate new interactions between consumers, products and producers with technological innovation that makes life better. fittings, expressionofstate-of-the-artresearch,tofurnishtheSupermarketFuture,anexperimentalspacedesigned Coop ItaliahaschosenArnegSpaasitsmainpartnerforExpoMilano2015indevelopingnextgenerationrefrigeratedstore The Future of the Supermarket is now. FOR RETAIL SOLUTIONS INNOVATIVE PARTNER YOUR NATURALLY www.arneg.it
studioverde @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 Mercato del Duomo the temple of taste by Autogrill
he flagship store Autogrill in the heart of event space with an equipped kitchen, followed Milan includes Italian food excellences, art by Bistrot Milano Duomo, an already well-adjust- and sustainability, and aims at enhancing ed format which was already inside the Central Tthe symbolic place of Galleria Vittorio Emanue- Station and here expands on two floors in the- le with a respectful and valuable presence. The matic corners in which it is possible to taste arti- architectural design is supervised by architect san local products. For example, there is Ovobar Michele De Lucchi and develops along a vertical dedicated to eggs, that allows choosing a protein path of four floors and 3,000 square metres, dom- breakfast, Frutteto (orchard) with fruits, vegeta- inated by the century-old olive tree forged by the bles and juices, Il Forno (oven) with pizza and ar- artist Adam Lowe. This work is a synthesis of na- tisan bread baked on the premises, Caffetteria ture and human genius. The new space is beside (Café) which also offers the original Neapolitan the terrace Terrazza Aperol, inaugurated in 2012. coffee served at the table, Pastaio (Pasta maker), The first floor is dedicated to the market of local Street Food. The third floor is dedicated to the artisans chosen in collaboration with the Univer- restaurant-workshop Spazio (Space) managed sity of Gastronomic Sciences at Pollenzo (Slow- by Niko Romito. food). Among them there are: C’era una torta... (Once upon a cake...) confectionery of Sereg- no (Mi), Grazioli bakery of Leg- nano (Mi), Delicatessen Fal- cone of Verzuolo (Cn), Sogni di Latte (Milk Dreams) cheeses by Vomero and Antonio Carpane- do for the Dairy La Casearia of Camalò di Povegliano (TV), the butcher’s from Piedmont by Gavazza Brothers, and the fruits and vegetables by Abbascià Brothers, an institution for the Milanese. Next to the market there is Eventi Showcooking @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 Sapori&Dintorni gourmet&convenience
he store in the Central customers find deli products, point proposes a relaxation Station (1,217 square too, both warm and cold, with area with free wi fi, too. metres) first of all qual- a wide offer of gourmet speci- Tifies for its wide range of prod- alities. In addition, an area for Conad at Niguarda Hospital ucts Sapori&Dintorni, with the administration of food and The Sapori&Dintorni store in clear a prevalence of PDO, drinks was developed for quick the gallery of Niguarda Hos- guarantee of origin, and PGI consumptions, which offers pital (143 square metres) pro- certifications. Among them, products sold in store only. The vides for an offer that includes there are many references with sushi area is very interesting. It basic necessities, in small a strong local identity. Among is the first one introduced in a size, too, from milk, mostly in the different departments, the Conad store. Finally, the sale half-litre packs, to ice cream, which however is not sold in multipacks, but by measure. Almost all the foods which are proposed here are pack- aged. And there is a good selection of ready meals, too. In addition, specific references, more in line with users’ needs, are proposed. They include many ac- cessories for personal care. However, at pres- ent the assortment is still being defined, in or- der to intercept the ac- tual needs the users of this hospital have. @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 A renewed laFeltrinelli bookstore opens in Milan
ith 2,500 square me- remains the same, but the presentation areas as laeffe tres, it is the largest two areas are more integrat- corner (the TV of Feltrinelli). of the 106 book- ed and uniform: on the right a piano in a central position Wstores of this publishing group (coming from the Gallery) au- for accompanying readings nationwide. Between this year dio-video sectors, concerning proposed by Authors. The re- and 2017, two anniversaries cinema and music are found; structuring is also the result of will be celebrated: the 60th on the left, the customers en- the collaboration with Miguel anniversary of the publishing ter the traditional bookstore. Sal & C studio, which since house (1955-2015) and 60th The surface has not changed, 2000 has created for Feltrinelli, anniversary of the bookstore but the range is still very rich, Among the new features, the chain (1957-2017). The cus- with over 70,000 titles. From a reduction of the traditional tomers can enter by means of visual viewpoint, the change is info stations, in favour of the the two completely renovated immediately visible thanks to expansion of the service Book accesses from Galleria Vitto- lighting (spotlights), materials and collect by screen. The rio Emanuele and from Corso of the shelves and exhibitors, booksellers-operators are all Vittorio Emanuele. The plan and such new relaxation and equipped with tablet. @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 Open lauches a social bookstore
pen is the name of a Simone Brisotto launched at new concept store Spresiano (Treviso) a wide- that proposes book- spread bookstore, whose first Ostore, stationery, and coffee seat is in Mestre, and Andrea restaurant at the same time. Serra looks after catering. This It was opened in January in structure spreads over an ar- via Paganello, in Mestre. This ea of 1000 sq, where there are idea was conceived by Ales- the services usually offered by sandro and Stefano Bettio, a bookstore with KidsLab area two brothers who are inno- and creative activities, prod- vating in their historic activ- ucts concerning stationery ity (stationery with Testolini and fine arts, coffee restaurant brand) and differentiate their area with 92 seats. In addition, offer by proposing products this store promotes socializa- concerning different sectors. tion through the inclusion of New members joined them: two relaxation areas. @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 Polleria 2.0, the street food is about chicken
einventing a well-known poultry shop 100% of nutritional values of foods. Urbani’s idea with street food catering in mind, char- consists in opening other places both abroad acterized by reasonable price, even in line and in Italy following the same format. Rwith our local quality, genuine flavours, and ori- ented to health, more and more popular among consumers. This is the line of action followed by Daniele Urbani for Polleria 2.0, his shop located in Via Crema 16, in Milan, which is developed in the name of modernization, doubling its productivi- ty with the adoption of SelfCookingCenter cook- ing system. This technology is signed by Rational and allows treating selected raw materials, for instance combining traditional functions with vacuum and pot cooking. In particular, Polleria 2.0 is identified in the hallmark of a steam cook- ing at low temperature, which preserves almost House of Fun a party retail concept ouse of Fun brings together under one new logo four pro- duct lines dedicated to the celebrations: Christmas, Hal- loween, Carnival and Party. They consist of costumes, Hdecorations and much more, for an offer that exceeds 4,000 re- ferences, including two new entries with high energy saving. The innovations also concern display solutions, such as the use of 3D LED figures, more than two metres high. The new brand boasts licenses signed by Disney, Marvel and Warner Bros. @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 Bialetti’s 100th store opens in front of Duomo
one brand stores, the customers can find tra- ditional coffee makers and espresso machines, as well as small appliances, cooking tools, and household items. A special place was reserved for Cuore (Heart), the suspended espresso ma- chine. It is characterized by sinuous and original lines and aims at becoming a symbol of Made in Italy. So, the company confirms its will to po- sition itself in the medium-high segment of the umber 100 flagship store. Its location is sector, with a young proposal as for both lines strategic: Piazza Duomo in Milan. This and colours, but professional as for performance one brand store is characterized by clean and reliability. There are many initiative related Nand elegant layout, such light and bright colours to Expo: the first one is the travelling exhibition as ivory and dove grey, to which teal colour and aimed at touching the whole Italian peninsula, graphics of Bialetti are added. The hundredth which traces the entire history of the compa- store is the testimony of a network that by now ny, its products, advertising proposed during covers all of Italy and is one leg which bears the the Sixties, and technology. It contains unique strategy of this company: development of the items coming from Bialetti Industrie Historical stores, coffee business, and export (towards Archives, including Moka Express dating back to France, Turkey, North America, and Countries 1933, initiator of all coffee makers. In 2014, 29 with faster economic growth). In the domain of new openings were recorded. @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 Grano Armando temporary eat-store welcomes Expo tourists
spreads over an area of 80 cov- ered square me- ters. In addition to tasting and cooking areas, a corner shop will be equipped, with sale of spe- cial packages of Grano Armando products, limit- ed edition Expo 2015. The pro- ject is signed by Archingegno he location chosen for the temporary store studio, whose holders are Razza and Sessa ar- La Pasta Armando is a prominent one, in chitects, specialized in the realization of busi- the heart of Brera district, in Milan. It was ness premises. They designed a comfortable, Telected by De Matteis pasta factory from Campa- simple and refined space, with such original nia in order to propose to both citizens of Milan ideas of furnishings that recall the Italian agri- and tourists the quality and characteristics of cultural world as the walls made of hay bales. Grano Armando pasta. It is durum wheat pasta, Some furnishings, including the cash desk, were bronze drawn and with slow drying, with 100% realized by using boards of industrial platforms. Italian chain. This temporary store, located in Both realization and technical coordination are Corso Garibaldi 117, will remain open until June signed Picariello SpA, historical brand which is 30th all day (from 11 a.m. to 11 p.m.) in order to synonymous with design and quality furniture allow the public to taste the creations proposed for shops, bars, hotels, restaurants. It was sup- by Fabrizio Camer, chef of Sassella Ricevimenti. ported by Electrolux for all professional equip- The temporary eat-store La Pasta di Armando ment for catering in the store. Environmentally Friendly, Energy Efficient refrigeration technology from AHT. The original.
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11 12 13 14 15 16 17 18 19 20 It is essential to know how 1 to enhance craftsmen skills
ccording to Michele De Lucchi, Italian ar- chitect of international renown, it is essen- tial to know how to enhance our crafts- Amen’s traditional skills, transmitting Made In Italy both through products characterized by indus- trial design and within projects of international scope.
Which is your its architectural approach to the world of retail? I do not think there is a difference between de- signing buildings, offices, installations, objects, or working for the world of retail. What matters is the search for a deep and representative value, not only a functional one. A symbolic meaning that can resist in timeless way. Michele De Lucchi, Architect How is Made in Italy communicated in your designs? You recently collaborated for the Universal The essence of Italian design originates from Exhibition, too. May you take stock of this the spirit of humanism. The man characterized experience? by culture of the Renaissance had an approach I designed three pavilions for Expo. Padiglione to the construction of objects, architectures, Zero and Expo Centre reproduce the beauty of and towns based on concreteness, feasibility, a piece of the Earth’s crust, The Waterstone by and harmonious composition of spaces. This Intesa Sanpaolo has the shape of three stones spirit is crucial in the approach to the design smoothed by water. Unicredit Pavilion in Piazza and I personally found it in craftsmen’s work. Gae Aulenti in Milan represents a seed and is the Marble workers, glassworkers, carpenters, linking element between the green of the park blacksmiths preserve an extraordinary wealth and the modern business dis- of skills and knowledge. trict. The new access to Mer- MORE 2 @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 cato del Duomo, within Galleria Vittorio Emanuele II, is completed 1. De Castelli by the sculpture of an olive tree, symbol of Mediterranean food. showroom in Milan, entirely covered with metal sheets. Which are the materials and technologies that you prefer? 2. Unicredit Pavilion 2 My favourite material is wood and I use it a lot in my projects. It is natural in Milan (Piazza Gae Aulenti) realized material that changes, oxidizes, moves, cracks, absorbs the passing of in wood, the material of choice for time and develops its real beauty with the patina of use. For Produzione communicating materiality and Privata this year I designed three lamps with wooden frame that inte- craftsmanship. grate LED light sources. Unlike traditional bulbs, which create a diffused 3. The spaces of Belvedere in the Royal Villa in Monza, prepared for light, LEDs project a single defined and direct beam of light. the exhibition entitled La bellezza quotidiana. Un percorso nella How do you combine aesthetics and functionality in your work? Collezione Permanente del Design Beauty and functionality are two aspects of the same reflection on Italiano. 4. Moschino store in Milan between design and architecture. It is an anthropological question. Lifestyles, symmetries of the ceiling and cases human behaviour and the concept of beauty constantly evolve. for dresses. 1 2
3 4 UP GENERATION @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 Retail design, an area 1 of permanent learning
ven the architectural profession, dedicat- ed to work on new concepts of place and space, cannot escape from this hypothe- Esis. In order to facilitate the analysis of how the design of store has changed, I restrict the field to the 15 years of this new millennium which, in terms of transformations, did not let us miss anything. If I think of the requirements of design in the 2000s, I remember the feeling of a world that took awareness of the importance of peo- ple in the experience of shopping. In those years, important reflections on customers’ circular ex- perience began. Loyalty could take place on- ly through the sharing of values, freedom and customer’s participation in the selection process of things and objects. Human factors, social / community, sharing, storytelling are the words I would not give up today in addressing any de- sign activity; format, marketing, target, flagship are the ones which over time I perceived as less Paolo Lucchetta, Designer significant in the search for innovation.
Art of knowing how to do and proximity retail The value of Italian style I believe that today it is possible to encourage new Today there is a renewed sense of Italy, worthy of its ways of contamination and original proposals in past. This is a huge competitive value, still underes- ensuring economic development and protection of timated by us, Italians. The quality which character- cultures. Therefore, recovering the art of knowing izes our artisans, our designers, our industries must how to do things, opening to artistic and artisan be able to transmit to future generations old knowl- interpretations can only encourage the flourishing edge to be reinterpreted and re- of a new regeneration of places within our towns. vitalized in new dimensions. MORE 2 @Gdoweek Gdoweek Gdoweek
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The keywords of the next 20 years Of course the retailer will change again and new keywords will establish themselves. They may be businesses dedicated to quality of life and at the right price, temporary spaces, districts of business and culture, mak- 2 ers, new artisans, areas of social innovation / coworking, educational spaces, heroes of local cultures, visionary investors, visual and digital arts, buy and sharing... and the ones to be discovered. 1 2
1. The entrance to the supermarket in phasis on specialization and the ability 4. In Florence, in 2012 Unicoop Firenze via Arona in Milan (2003), in a time when of a brand to communicate to custom- opens Coop.fi, which regenerates plac- retail took awareness of people in the ers the art of knowing how to do both in es that have lost their function, through experience of shopping, while at the products and shops. the emphasis on market, catering, and same time it focused on its brand iden- 3. New formulas establish themselves: local artisan skills. tity. in ‘Ambasciatori’ (Bologna, 2008), libre- 5. Rizzoli Gallery in Milan (2014), the 2.0 2. Change of register with Puma (New rie.coop and Eataly coexist in a former bookstore, which recovers both tradition York, 2006): the issue is not only to com- church, then market, then hardcore cin- and history, updating them with new on- bine fashion and sport, but put the em- ema. line media. 3 4 5 See you in Shopfitting’s future!
Cefla and Zenith Shop Design, together with Coop, are playing a prominent role at EXPO Milan 2015. The ultramodern Future Supermarket (Supermercato del Futuro), located inside the EXPO 2015 FUTURE FOOD DISTRICT theme area, was developed out of an idea by Carlo Ratti, Director of the Boston-based MIT Senseable City Lab, together with Coop, the Official Food Distribution Partner. Cefla and Zenith Shop Design, Group companies specialising in custom shopfitting, have, in close collaboration with INRES, produced the equipment and fittings for Retail Partner this innovative supermarket. Go shopping in the future, go to EXPO 2015 MILAN! www.ceflaarredamenti.com @Gdoweek Gdoweek Gdoweek
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Arneg Cannes, total vision counter
The new total vision counter “Cannes” dedicated to the assisted sales of meat is the result of Arneg’s most advanced research. Exhibition versatility and functio- nality of application are possible thanks to require- ments such as maximum use of verticality, high visi- bility, refrigeration of the total internal volume, faced assisted service with the help of glass doors.
Cefla Epta Hybrid Shopping Cart Rev UP Family innovates Cefla, thanks Costan’s Rev UP Family is designed to create a to Filomarket, new image of the cold sector renovating visibility, historical comfort, economy and aesthetics completely. The brand Rev UP Family is a complete range that allows to manufacturer furnish a full point of sale with a single technology. of shopping Characterized by a minimalist style and a glass- trolleys ceiling, Granvista and Aeria UP tables, the vertical and wire and semi-vertical positive and the frozen, Elephant accessories, UP and Cayman UP, they are designed to improve extended the visual display of items and increase sales. its commercial offering for large-scale distribution of ergonomic and capacious shopping trolleys. In particular, the 140 litres hybrid shopping trolley is more functional, lighter and with an innovative design. The introduction of new components improves the quality. It’s innovative, thanks to the modern tubular structure, combined with its plastic basket. @Gdoweek Gdoweek Gdoweek
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Checkpoint Systems Banded Hard Tag
Banded Hard Tag is an innovative solution that provides protection for those items that are difficult to protect. Ideal for shoes, clothing, underwear, bags and accessories, the Banded Hard Tag instead of having two separate pieces has the nail linked with a tab to the label allowing an easy and fast application. The solution provides high per- formance protection for the product and it is available in AM and RF technology.
Dassault Ingenico In-store experiences Portable casher with Pos ECR-POS is the first portable cash register with an integrated electronic Pos for electronic payments launched by Ingenico in order to meet the legislative revolutions taking place in the traceability of payments. ECR-POS is the first “all in one” device that encloses in My Store is an Industry Solution a single element the latest Experience by Dassault Systèmes technology: cash register dedicated to brands and to consumer functions with fiscal memory, goods retailers who wish to offer an wireless banking Pos and engaging experience to customers secure transmission across all channels. In the stores or in any systems to meet legal environment designed to offer a product, requirements on My Store is the optimal retail technology transmission fees. for visual merchandising, assortment planning and collaboration between engineering teams in the sales point. @Gdoweek Gdoweek Gdoweek
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11 12 13 14 15 16 17 18 19 20 Plastimark Layout 18 giugno 2015 Green shopping with Hybrid www.gdoweek.it - www.gdoweektv.it Managing Editor Cristina Lazzati The Plastimark company, controlled by the Giordano Editorial Staff Patrick Fontana (News Editor), Ugo Stella (News Editor), Marina Bassi (Vice-News Editor), Gennaro Fucile (Vice-News Editor), Enrico Sacchi Poultry Plast Group, has been producing plastic shopping (Department Head), Francesco Oldani (Vice-Department Head), Anna Bertolini, Roberto Pacifico trolleys for over 15 years. Oscar Giordano, CEO of Partners Alessandra Bonaccorsi, Rosarita Crisafi, Chiara Scalco, Barbara Trigari
Plastimark, says that: “In an increasingly competitive Web design and graphics and ever-changing retail scenario where it is increasingly Emanuela Borromini, Diego Poletti, Walter Tinelli Web Marketing Viviana Castelli important to constantly Editorial staff secretariat of New Business Media Anna Alberti, Donatella Cavallo, Paola Melis confirm the company’s [email protected] identity, communicating Graphic Design Walter Tinelli Owner and publisher: New Business Media srl values and emotions to Via Eritrea, 21 - 20157 Milano distinguish ourselves from our competitors,
we propose innovative Registered And Operational Office: Via Eritrea, 21 20157 Milano solutions and tools that Tel. +39 02 92984.1 make a difference when Advertising And Traffic Department: used”. Cesare Gnocchi (Sales Director) Gianluca Resta (Sales Manager, Retail Area) [email protected] Anna Boccaletti (Coordinator) [email protected] Tiziana Laffranchi [email protected] Tel. +39 02 390 90 546
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