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LES BUTLER EDITOR FBI: MOST WANTED (Season 1 & 2) Universal TV Prod: Dick Wolf, Arther Forney Dir: Various WHISKEY CAVALIER (Season 1) Warner Bros. TV/ABC Prod: Dave Hemingson Dir: Various WAYNE (Season 1) YouTube Red Prod: Shawn Simmons, Rhett Reese Dir: Various Paul Wernick THE ROYALS (Seasons 1-4) Lionsgate/E! Prod: Mark Schwahn, Brian Robbins Dir: Various * Co-EP; Season 4 * Co-Producer; Seasons 1-3 * Director; Episodes 209, 303, 309, 402, & 409 WAYWARD PINES 20th Century Fox Prod: Chad Hodges, Don DeLine Dir: Various (Additional Editor; Season 1, Episode 106) SIN CITY SAINTS (Season 1) Yahoo! Prod: Chris Case, Mike Tollin Dir: Bryan Gordon HART OF DIXIE (Seasons 2-3) Warner Bros. TV/The CW Prod: Josh Schwartz, Stephanie Savage Dir: Various * Director; Episodes 312 & 405 Len Goldstein WEDDING BAND (Season 1) TBS Prod: Mike Tollin, Matt Pyken Dir: Various ONE TREE HILL (Pilot, Seasons 1-9) Warner Bros. TV/The CW Prod: Mark Schwahn, Brian Robbins Dir: Various * Producer; Seasons 8-9 * Co-Producer; Seasons 5-7 * Director; Episodes 220, 413, 512, 615, 702, 715, 807, 817, & 904 SHELTER (Pilot) Warner Bros. TV/The CW Prod: JJ Abrams, Mark Schwahn, Bryan Burk Dir: Liz Friedlander THE PAUL REISIR SHOW (Season 1) NBC Prod: Paul Reiser, Jonathan Shapiro Dir: Various THE SHIELD (Season 2) 20th Century Fox/FX Prod: Shawn Ryan Dir: Various UC: UNDERCOVER (Season 1) 20th Century Fox/NBC Prod: Shane Salerno, Don Winslow Dir: Various SEVEN DAYS (Seasons 1-2) Paramount/WB Prod: Christopher Crowe Dir: Various * Director; Episode 316 WHERE’S MARLOWE (Feature) Paramount Classics Prod: Daniel Pyne, John Mankiewicz Dir: Various THREE (Season 1) WB Prod: Brooke Kennedy, Evan Katz Dir: Various THE PEOPLE (Pilot) NBC Prod: Daniel Pyne, John Mankiewicz Dir: Various VIPER (Seasons 2-3) UPN Prod: Danny Bilson, Paul De Meo Dir: Various THE MARSHAL (Seasons 1-2) ABC Prod: Jim Leonard, Daniel Pyne Dir: Various LEGEND UPN Prod: Richard Dean Anderson Dir: Various Mike Greenberg THE UNTOUCHABLES (Season 2) UPN Prod: Christopher Crowe, Tim Iacofano Dir: Various 405 S Beverly Drive, Beverly Hills, California 90212 - T 310.888.4200 - F 310.888.4242 www.apa-agency.com .

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GOSSIP GIRL HERE: Your One and Only Source Into the Scandalous Lives of Manhattan’S Elite
GOSSIP GIRL HERE: your one and only source into the scandalous lives of Manhattan’s elite The sixth episode of the series is now available. GOSSIP GIRL, will return this November for the second part of the first season with six new episodes. Halloween is one of my favorite celebrations: it’s the perfect occasion to pretend to be something different, hiding behind our best mask and only worrying about having a good time.Although what began as a promising - and compromising - friendship between Zoya and a certain Simon, apparently ended in a typical Halloween joke: what appeared to be prince charming turned out to be an impostor who was only trying to discover who is behind the Manhattan elite’s best gossip. Beware of those who approach you, Z! This time you were lucky, but nothing guarantees that there aren’t more masked people around you.And although we thought that Constance Billard's most well-known sisters would get all the attention at the "Legends of New York" costume party, apparently they have considerable competition: Pippa and Bianca, managed to ally with Monet to steal the throne from JC and Z but ... will they achieve their goal?Who definitely didn’t achieve his goal during these past few days was Aki, who despite his insistence on getting Max out of Rafa's clutches, can’t seem to reason with his friend. How far can that forbidden and oh so problematic crush go?However, if anyone is in trouble right now, it's Audrey. Some sources have told us that our poor almost-perfect blonde friend is about to leave Constance Billard at her mother's behest… Ah, family drama, an everyday thing on the Upper East Side! However, that may be the least of her problems at the moment… We hope Max and Aki will smooth things over and give our girl some support.
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GOSSIP GIRL by Cecily Von Ziegesar
Executive Producer Josh Schwartz Executive Producer Stephanie Savage Executive Producer Bob Levy Executive Producer Les Morgenstein Executive Producer John Stephens Co-Executive Producer Joshua Safran Producer Amy Kaufman Producer Joe Lazarov Episode 206 “New Haven Can Wait” Written by Alexandra McNally & Joshua Safran Directed by Norman Buckley Based on GOSSIP GIRL by Cecily von Ziegesar Double White Revisions 8/20/08, pg. 41 Goldenrod Revisions 8/14/08, pgs. 2, 3, 3A Green Revisions 8/12/08, pg. 16 Yellow Revisions 8/12/08, pgs. 5, 20, 20A-21, 22, 23, 31, 31A, 31B-32, 32A, 33, 36, 37, 38, 38A-39, 49A, 50, 51 Full Pink Revisions 8/11/08 Full Blue Revisions 8/8/08 Production #: 3T7606 Production Draft 8/5/08 © 2008 Warner Bros. Entertainment Inc. This script is the property of Warner Bros. Entertainment, Inc. No portion of this script may be performed, reproduced or used by any means, or disclosed to, quoted or published in any medium without the prior written consent of Warner Bros. Entertainment Inc. “New Haven Can Wait” Character List CAST Serena van der Woodsen Blair Waldorf Dan Humphrey Jenny Humphrey Nate Archibald Chuck Bass Rufus Humphrey Lily Bass Eleanor Waldorf Dorota Vanessa Abrams Headmaster Prescott Headmistress Queller Assistant GUEST CAST * Dean Berube (pronounced Barraby) Jordan Steele Skull and Bones Leader Skull Bones Shirley History Professor Girl (Miss Steinberg) Yale Guy EXTRAS Constance and St. Jude’s Seniors Yale Students Serena’s Driver Yale Guys and Two Super-Hot Yale Girls Skull and Bones Members Three Masked
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GOSSIP GIRL Reboot Launches Official Trailer
The iconic series returns: “GOSSIP GIRL” reboot launches official trailer MIAMI, FL., June 10, 2021 – The iconic series returns! HBO Max has just launched the official trailer for the GOSSIP GIRL reboot, a Max Original, that premieres exclusively on the platform on July 8. Click here to watch the trailer! Eight years after the original website went dark, Gossip Girl is back as your number one source into the scandalous lives of New York’s elite, and she’s making up for lost time. A new generation of Upper East Siders will now be targeted, bringing to light their scandals, angst and gossip in the new era of social media. The cast includes performances by Whitney Peak, Emily Alyn Lind, Evan Mock, Jordan Alexander, Thomas Doherty, Eli Brown, Zión Moreno, Savannah Smith and Tavi Gevinson. GOSSIP GIRL is narrated by the original voice, Kristen Bell. GOSSIP GIRL is produced by Fake Empire and Alloy Entertainment in association with Warner Bros. Television and CBS Studios. The series is written, executive produced and developed by Joshua Safran of Random Acts. Executive producers also include Josh Schwartz and Stephanie Savage of Fake Empire, and Leslie Morgenstein and Gina Girolamo of Alloy Entertainment. Lis Rowinski of Fake Empire serves as co-executive producer. Karena Evans directs two episodes and original costume designer Eric Daman rejoins the series.All complete seasons and episodes of the original GOSSIP GIRL will also be available on HBO Max, when it launches on June 29. Posted on 2021/06/10 on hbomaxlapress.com.
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Eric Mcavoy Visual Effects Supervisor
ERIC MCAVOY VISUAL EFFECTS SUPERVISOR TELEVISION MARVEL’S RUNAWAYS Marvel Studios/Hulu Prod: Jeph Loeb, Josh Schwartz, Stephanie Savage Dir: Various (Season 3) (VFX Supervisor) CLOAK & DAGGER Marvel Studios/Freeform Prod: Jeph Loeb, Joe Pokaski Dir: Various (Season 2) (VFX Producer) LESS THAN ZERO (Pilot) Fox 21 TV Studios/Hulu Prod: Bret Easton Ellis, Rebecca Sinclair, Craig Wright Dir: Brett Morgen (VFX Supervisor) LIGHT AS A FEATHER Awesomeness TV/Hulu Prod: Brian Sher, Tom Russo, Kelsey Grammar, Dir: Various (Season 1) (VFX Supervisor) Shelley Zimmermann, Jordan Levin AMERICAN GODS Fremantle/Starz Prod: Neil Gaiman, Stefanie Berk, Tom Hanks, Dir: Various (Seasons 1-2) (VFX Supervisor, Winx VFX) Ian McShane, Adam Kane, Chris Byrne TORCHWOOD: MIRACLE DAY Starz Prod: Russell Davies, Julie Gardner, Kelly Manners Dir: Billy Gierhart (On-Set VFX Supervisor) WITCHES OF EAST END Fox 21/Lifetime Prod: Shawn Williamson, Maggie Friedman Dir: Various (On-Set VFX Supervisor) DOLLHOUSE (Season 2) 20th Century Fox TV/FOX Prod: Eliza Dushku, Kelly Manners, Tim Minear Dir: Various (On-Set VFX Supervisor) CRIMINAL MINDS Mark Gordon Co/CBS Prod: Mark Gordon, Gigi Coello-Bannon Dir: Various (Seasons 4-5) (On-Set VFX Supervisor) CHUCK College Hill Pictures/NBC Prod: McG, Josh Schwartz, Chris Fedak Dir: Various (Compositing Supervisor) FEATURES GREATLAND Prod: Igor Darbo Dir: Dana Ziyasheva (VFX Producer & Supervisor) THE ROW Lionsgate Prod: Randall Emmett, George Furla, Tim Sullivan Dir: Matty Beckerman (Co-Producer & VFX Supervisor) 12 STRONG Lionsgate Prod: Jerry Bruckheimer, Garrett Grant, Emma McGill Dir: Nicolai Fuglsig (VFX Producer & Supervisor, Winx VFX) CLIFFS OF FREEDOM RanchWorks Picture Show/Aegean Ent Prod: Marianne Metropoulos, Casey Cannon Dir: Van Ling (VFX Supervisor, Winx VFX) IDEAL HOME Lucky Monkey Pictures Prod: Lisa Wolofsky, Clark Peterson, Aaron Ryder Dir: Andrew Fleming (VFX Producer (uncredited) & Supervisor) YAMASONG: MARCH OF THE Dark Dunes/Taormina Films Prod: Mallory O’Meara, Adamo Paolo Cultraro Dir: Sam K.
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We Are All Gossip Girl”: Gossip Girl and the Promise of Interactive Television
PREVIOUSLY ON “We are all Gossip Girl”: Gossip Girl and the Promise of Interactive Television Elisa Lange In November 2010, Current TV, a cable network founded by former Vice President Al Gore, has started airing a 30 minute TV series called Bar Karma, which is created in online collaboration with fans and is thus a new step to truly participatory and interactive TV. On a website users can pitch storylines, comment on submitted entries, talk to the producers, and contribute marketing ideas. The show is co-produced by SimCity creator Will Wright and features well-known actors like William Sanderson (http://current.com/studios/about/). Of course, there is no guarantee that the fans’ story idea will find its way into the actual show since the producers and writers still hold the power to decide how and if a pitch is worked into the final product. Still, this project allows viewer to have more than an imaginary control over the televised narrative even if the project’s success still remains to be seen. Still, interactivity rarely plays out on the primary level of the TV program itself, but more commonly on the secondary level and tertiary level of the televisual text, that is network created websites that allow some contributions from fans and unregulated communications between fans (Fiske, 1983: 85). Interactivity within the TV landscape is often associated with the viewers’ ability to turn from passive consumers into active producers of content that “adds” to the televised narrative but does not change it (Hassapopoulou, 2010: 48). This distinction usually does not to take into account that even when viewers are passively sitting on their couch watching soap operas, their minds are still actively engaged in making sense of the narratives and relationships.
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MATT RAMSEY Editor
MATT RAMSEY Editor PROJECTS DIRECTORS PRODUCERS/STUDIOS LOOKING FOR ALASKA Various Directors Samson Mucke, Josh Schwartz Pilot & Season 1 Paramount TV / Hulu 13 REASONS WHY Kyle Alvarez Kim Cybulski, Brian Yorkey Seasons 1 & 3 & Jessica Yu Paramount TV / Netflix WEIRD CITY Adam Bernstein Linda Morel, Charlie Sanders Pilot & Season 1 & Various Directors Monkeypaw / YouTube Red THE MISSION Michael Offer Todd Lieberman, Laurie Zaks Pilot 2018 Jason Richman / Mandeville Films / ABC EXTINCTION Ben Young Todd Lieberman, David Hoberman Feature Film Mandeville Films / Netflix SURVIVOR’S REMORSE Vic Levin Mike O’Malley, LeBron James / Starz Pilot & Seasons 1 & 4 & Various Directors STILL STAR CROSSED Pilot Michael Offer Shonda Rhimes, Betsy Beers / ABC Editor/Producer THE CATCH Pilot & Season 1 Julie Anne Robinson Shonda Rhimes, Betsy Beers / ABC Editor/Producer & Various Directors SCANDAL Paul McGuigan Shonda Rhimes, Betsy Beers, Scott Collins Pilot & Seasons 1-3 & Various Directors ABC THE FAMILY Paul McGuigan Jenna Bans, David Hoberman Pilot Mandeville / ABC HOW TO GET AWAY WITH MURDER Michael Offer Shonda Rhimes, Betsy Beers, Scott Collins Pilot ABC GILDED LILYS Brian Kirk Shonda Rhimes, Betsy Beers / ABC Pilot OFF THE MAP Daniel Minahan Shonda Rhimes, Betsy Beers / ABC Pilot & Series & Various Directors PRIVATE PRACTICE Mark Tinker, Shonda Rhimes, Betsy Beers, Marti Noxon Pilot & Seasons 1-3 Allison Liddi-Brown, Touchstone / ABC & Various Directors INSIDE THE BOX Mark Tinker Shonda Rhimes, Betsy Beers / ABC Pilot GREY’S ANATOMY Julie Anne Robinson, Shonda Rhimes, Betsy Beers, Rob Corn Seasons 3 & 4 Jessica Yu, Touchstone & Various Directors THE O.C. Ian Toynton, Josh Schwartz, McG / FOX Seasons 1 - 4 Tate Donovan, & Various Directors THE MOUNTAIN Pilot David Barrett Stephanie Savage, McG / WB TRUE BLUE Joe Cardone Scott Einbinder / Sony Screen Gems FASTLANE Series Various Directors Perry Husman, McG / WB THE ANGEL DOLL Alexander Johnston Laura B.
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Marvel's “Runaways”
Marvel’s “Runaways” Finds A Home On Hulu By Sarah Johnson The 2003 Marvel comic “Runaways,” created by Brian K. Vaughan and Adrian Alphona, will finally hit the streaming screens exclusively on Hulu. With the likes of Iron Man, Thor, Captain America, and Spiderman dominating the superhero movie arena, it can sometimes feel like maybe only straight, white men can be the stars of their own comics. In this way, a step towards “Runaways,” is most definitely a step in the right direction. Even for the casual readers of Marvel comics, many may not be familiar with the distinctive story that is “Runaways.” The story is as rare as it is familiar, giving the audiences a taste of what it might actually be like to deal with both growing up and well, saving the world. “Runaways” stars six teens, varying in ages, and more significantly – in gender and race. Each year the teens’ families meet together for a charity affair each kid dreads to attend – none of them are particularly close. At the most recent charity event, everything seems oh-so-typically-teenager-y until the group stumbles upon their parents sacrificing a girl right there in the house. So the “I hate my mom and dad” stakes are considerably raised, as each kid has to come to terms with the fact their parents are most definitely supervillains and are a part of “The Pride” – a criminal society that has connections throughout all of Los Angeles. What follows is an action-packed thrilling chase between the confused teens on the run from their evil parents, who surprise – want their kids on their villainous team.
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Andy Gowan Music Supervisor
ANDY GOWAN MUSIC SUPERVISOR Music Supervision: FEATURE FILM LARRY GAYE: RENEGADE MALE Ted Kroeber, Michael Roiff, prods. FLIGHT ATTENDANT Sam Friedlander, dir. Night and Day Pictures THE PRETTY ONE Steven J. Berger, Robin Schorr, prods. Provenance Pictures / RCR Pictures Jenee LaMarque, dir. LIBERAL ARTS Brica Dal Farra, Claude Dal Farra, Jesse BCDF Pictures / IFC Films Hara, Lauren Munsch, Josh Radnor, prods. Josh Radnor, dir. DETACHMENT Bingo Gubelmann, Benji Kohn, Carl Lund, Paper Street Films / Tribeca Film Chris Papavasiliou, Greg Shapiro, Austin Stark, prods. Tony Kaye, dir. HAPPYTHANKYOUMOREPLEASE Jesse Hara, Benji Kohn, Chris Paper Street Films / Anchor Bay Papavasiliou, Austin Stark, prods. Josh Radnor, dir. CATS DANCING ON JUPITER Jordan Alan, prods. Evolution Entertainment Jordan Alan, dir. THE BAYTOWN OUTLAWS Bill Perkins, Robert Teitel, prods. Lleuju Productions Barry Battles, dir. THE LITTLE THINGS Jacob Livermore, Neil McGregor, prods. A Family Affair Productions Neil McGregor, dir. WHEN WE WERE PIRATES Independent Production TELEVISION IT’S ALWAYS SUNNY IN Charlie Day, Glenn Howerton, Rob PHILADELPHIA (series) McElhenney, Nick Frenkel, exec. prods. Fox HAPPYLAND (series) Jill Cargerman, Neil Meron, Craig Zadan, exec. prods. MTV Productions The Gorfaine/Schwartz Agency, Inc. (818) 260-8500 1 ANDY GOWAN MUSIC SUPERVISOR BOJACK HORSEMAN (series) Will Arnett, Raphael Bob-Waksberg, Noel Netflix Bright, Steven Cohen, Aaron Paul, exec. prods. WE ARE MEN Eric Tannenbaum, Kim Tannenbaum, prods. CBS Rob Greenberg, dir. THE MINDY PROJECT Michael Spiller, Mindy Kaling, Howard NBC Uni Studios / Fox Klein, Charles McDougall, Matt Warburton, exec. prods. MADE IN JERSEY Dana Calvo, Kevin Falls, Julia Franz, Sony Television / CBS Jamie Tarses, Jessica Tuchinsky, Mark Waters, Jan Nash, exec.
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RYAN DAVIS Re-Recording Mixer
RYAN DAVIS Re-Recording Mixer RE-RECORDING MIXER | SELECT TELEVISION CREDITS & AWARDS SELF MADE: INSPRIED BY THE LIFE OF MADAM Maverick Carter Netflix C.J. WALKER AJ AND THE QUEEN Michael Patrick King WBTV Bradley Bredeweg/Joanna GOOD TROUBLE Freeform Johnson YOUNG SHELDON Chuck Lorre WBTV SEAL TEAM Chris Chulak CBS Television Studios CLAWS Eliot Laurence Warner Horizon Television DIRTY DANCING Allison Shearmur Lionsgate Television THE CHI Lena Waithe Fox 21 Television Studios FEAR THE WALIKNG DEAD Robert Kirkman AMC John Ridley ABC Studios AMERICAN CRIME (2015) (2016) THE 100 Jason Rothenberg WBTV SHANNARA CHRONICLES Alfred Gough MTV TRIAL & ERROR Matthew Miller WBTV CALIFORNICATION Tom Kapinos Showtime Networks Bradley Bredeweg/Peter THE FOSTERS ABC Family Paige WITCHES OF EAST END Maggie Friedman Fox 21 RED BAND SOCIETY (Pilot) Sergio Aguero ABC Studios FOREVER (Pilot) Matthew Miller WBTV STATE OF AFFAIRS (Pilot) Katherine Heigl Universal Television ALMOST HUMAN J.H. Wyman WBTV FRINGE Alex Kurtzman/Roberto Orci WBTV GOLDEN BOY Nicholas Wootton WBTV THE LYING GAME Randy Sutter Warner Horizon Television Warner Bros. Post Production Creative Services | 4000 Warner Blvd. | Burbank, CA 91522 | 818.954.5305 Award Key: W for Win | N for Nominated OSCAR | BAFTA | EMMY | MPSE | CAS RE-RECORDING MIXER | SELECT FEATURE FILM CREDITS OPEN WATER 3: CAGE DIVE (Supervising Sound Gerald Rascoionato Lionsgate Editor/Re-Recording Mixer) NIGHTS IN RODANTHE George C. Wolfe Warner Bros. ALEXANDER REVISITED Oliver Stone Warner Bros. MOONWALKER Jerry Kramer/Colin Chilvers Paramount Pictures THE MIDNIGHT GAME A.D. Calvo Goodnight Film HOUSE OF DUST A.D. Calvo Goodnight Film MELANCHOLY FANTASTIC A.D.
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The Iconic Series Returns: GOSSIP GIRL Reboot Launches Official Trailer
The iconic series returns: “GOSSIP GIRL” reboot launches official trailer MIAMI, FL., June 10, 2021 – The iconic series returns! HBO Max has just launched the official trailer for the GOSSIP GIRL reboot, a Max Original, that premieres exclusively on the platform on July 8. Click here to watch the trailer! Eight years after the original website went dark, Gossip Girl is back as your number one source into the scandalous lives of New York’s elite, and she’s making up for lost time. A new generation of Upper East Siders will now be targeted, bringing to light their scandals, angst and gossip in the new era of social media. The cast includes performances by Whitney Peak, Emily Alyn Lind, Evan Mock, Jordan Alexander, Thomas Doherty, Eli Brown, Zión Moreno, Savannah Smith and Tavi Gevinson. GOSSIP GIRL is narrated by the original voice, Kristen Bell. GOSSIP GIRL is produced by Fake Empire and Alloy Entertainment in association with Warner Bros. Television and CBS Studios. The series is written, executive produced and developed by Joshua Safran of Random Acts. Executive producers also include Josh Schwartz and Stephanie Savage of Fake Empire, and Leslie Morgenstein and Gina Girolamo of Alloy Entertainment. Lis Rowinski of Fake Empire serves as co-executive producer. Karena Evans directs two episodes and original costume designer Eric Daman rejoins the series.All complete seasons and episodes of the original GOSSIP GIRL will also be available on HBO Max, when it launches on June 29. Posted on 2021/06/10 on hbomaxlapress.com.
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Coordinator Resume
MARNY ENG STUNT COORDINATOR/2nd UNIT DIRECTOR 604-817-6427/970-319-6160 FEATURE FILMS Playing With Fire (2020) Director: Andy Fickman Paramount Pictures Producers: Todd Garner, Mark Moran, Sean Robins PM: Adrienne Sol A Dog’s Journey (2019) Director: Gail Mancuso Amblin Partners Producers: Gavin Polone, Seth William Meier PM: Nicole Oguchi * ALSO 2nd Unit Director Predator (2018) Director: Shane Black 20th Century FOX Producers: John Starke, John Davis PM: Michael Williams * Reshoots/Additional Photography Welcome to Marwen (2018) Director: Robert Zemeckis ImageMovers/Universal Pictures Producers: Steve Starkey, Cheryl Anne Martin, Jack Rapke PM: Casey Grant, Adrienne Sol Predator (2018) Director: Shane Black 20th Century FOX Producers: Bill Bannerman, John Davis PM: Michael Williams * Co-Stunt Coordinator: Lance Gilbert Okja (2017) Director: Bong Joon Ho Netflix Producers: Brad Pitt, Stan Wlodkowski PM: Casey Grant * Vancouver Unit Death Note (2017) Director: Adam Wingard Netflix Producers: Roy Lee, Brendan Ferguson PM: Drew Locke A Dog’s Purpose (2017) Director: Lasse Hallstrom DreamWorks Producers: Gavin Polone, Alan Blomquist PM: Lesley Oswald The BFG (2016) Director: Steven Spielberg DreamWorks Producers: Frank Marshall, Sam Mercer PM: Brendan Ferguson Hot Pursuit (2015) Director: Anne Fletcher MGM Producers: Dana Fox, Bruna Papandrea, Reese Witherspoon PM: Ben Ormand * Additional Photography (New Orleans, LA) Night at the Museum 3 (2015) Director: Shawn Levy 20th Century Fox Producers: Mary McLaglen, Josh McLaglen, Dan Levine PM:
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The Cw/Prssa Case Study
THE CW/PRSSA CASE STUDY PRSSA OBJECTIVE: Position The CW to college students across the country by raising awareness for the network’s popular series “Gossip Girl,” while implementing non-traditional and outside- the-box publicity and promotion. The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation. The CW is America’s fifth broadcast network and the only network targeting women 18-34. The CW offers a six-night, 13-hour primetime lineup that runs Sunday through Friday; a two-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 30 hours of programming a week over seven days. The network’s primetime schedule includes such popular series as “America’s Next Top Model,” “Gossip Girl,” “90210,” “One Tree Hill,” “Supernatural,” “Everybody Hates Chris” and “Smallville.” Mondays (8:00-9:00 p.m.) on The CW The privileged prep school teens on Manhattan’s Upper East Side first learn that Serena van der Woodsen (Blake Lively, “The Sisterhood of the Traveling Pants”) is back in town the way they learn all the important news in their lives ─ from the blog of the all- knowing albeit ultra-secretive Gossip Girl. No one knows Gossip Girl’s identity, but everyone in this exclusive and complicated vicious circle relies on her website and text messages for the latest scoop. Even Serena’s closest friend, Blair Waldorf (Leighton Meester, “Entourage”), is surprised to find that Serena has suddenly ended her self- imposed exile to boarding school and returned to Manhattan.
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