NEWS OPINION MuteSfni £500,000 drive is mounting its the band's recent number one career," he says. "But we The Erasure compilation tomost support expensive the Erasure ever campaign compi- hitMute single, head the of Abba-esque sales and mar- EP. lowargued a greatestthat many hits artists package fol- crowdedenters awith market hits packages,already lationdue out Pop! on November The First 16.20 Hits, ketingalbum hasJoe beenBlack named says Thethe album,with their as didbiggest-ever The Cure, studio New Gloriawith Estefan,releases Shirleyfrom Bassey,Cher, sion,Backed radio by anda £500,000 press spend,televi- Firstmembers 20 Hits Andy because Bell and of Vince band OrderThe andduo's REM." last three albums asSmokey well asRobinson, compilations Terry fromHall 1I includesthe 21 track an extra album remix - ofwhich Who releaseClark's ainitial best of collection.reluctance to Mute'sall reached biggest numberprevious one.hits NeilThe Smiths,Diamond Simple all bidding Minds andfor : Needsexpected Love to capitaliseLike That on - theis often"They mark thought the end compilations of a band's Singles,package, peaked Depeche at sixMode's in 1985. The Christmas.sales in the run up to sing ou fashionableIt's i but its country/Irishaudience is huge. music. It is Some ^ i dependent study Danielof its stars O'Donnell — such — as are becomingnames. Others, household including Sean Wilson and A unknownBarnbrack, outside are still the largely Celtic backs ad-free R1 Scotland.fringes of Ireland and But while the music has | Radio One's role as a commer- PRS deal wins anot loyal been core taken audience seriously it has |i cial-freestream pop provider and more of both specialist main- byConsequently the mainstream. on the j musicpopular has support won overwhelming in a new viewed,The industry including figures inter-Paul rights fillip for mainland it has had to report examining the station "4 McCartney manager Richard cinema music networkbuild up areliant distribution on market The study, commissioned by JohnOgden, Deacon BPI directorand Radio general Clyde Songwriter and publisher roy- stalls.People talk about record I Radiosary but One carried for its 25thout indepen-anniver- Gordon,managing all agreeddirector the Jimmy music increasealties from by almostcinema 50% use before will anythingcompanies to never sell product doing — Leedsdently University'sby Dr David MorrisonInstitute of Beerling: loyal listi withoutindustry Radio would One. be worse off thedeal end struck of the by century the Performing under a launchwell we inare. Northern As part Irelandof the |I basedCommunication on interviews Studies, with 1,000 was portThe for survey calls forfound Radio little One sup- to likeOgden a state-supported says, "It is something system ExhibitorsRight Society Association, and Cinema albumfor our we new booked Barnbrack an i| asmembers industry of figur the public as well thosetake advertising. surveyed thought Some 64% Radio of whichfor a very is virtually important ignored industry, by useThe of rise,music which in films, applies screen to campaignextensive peak-timein the Ulster TV Radioording One is the i the s rvey, withOne shouldonly 11% not in broadcast favour. ads, theGordon state." warns, "There is followsads, foyers the andfirst intermissions, renegotiation All retailers in Northern likelypeople to like play (59%), some offollowed the music by timeThe for report the station. comes at Later a crucial this ular;nothing public wrong broadcasting with being must pop- ofrates cinema in 19 years.performing rights album.Ireland But want we to have stock a the independentand Radio Two local (23%). radio (48%) monthpublish theits greenGovernment paper on willthe beRadio popular One to controllerserve the public."Johnny fromInitially 0.67% the of rategross will receipts go up wouldproblem. account A multiple, for up which to a tionedMore thought than half Radio those One ques- did futureDr Morrison of the BBC. says the results independentBeerling says, report "We withview great this January(net of VAT), 6, 1993, to 0.75%rising fromto a Northernfifth of all Ireland,sales in cannot promotemore than new any otheracts andstation offer to suggestionsof the survey thatcontradicts it should any hasinterest. developed It's clear an Radioextremely One representsfull 1% by Januaryan increase 6 1999. of 49% It stockLondon-based it. It wants buyer/ to but its livethree music quarters or interviews, of listeners while said itsbecome back onmore pop. elitist and turn strongteners followinghave remained and that loyal lis- overThe the increase, next six negotiatedyears. by handledistributor the album.refuses to the station introduced them to wider"Radio range One of accommodates pop music than a ingthroughout programming." 25 years of evolv- withPRS consultantoutgoing director Marshall of exter- Lees Moreoverpromote and if we distribute want to the recognisesnal affairs theRobert growing Abrahams, impor- havealbum to in go Scotland through we the will Veterans link catalogues tanceand films of music in recent in cinemayears. ads sameThe procedure problem is there. The Music Sales f _ songs, will now be adminis- sum, brings together two of the theThe new minimum tariff will charge be £75. under The centralisation.chains have got Some so big that groupdescribes has as..acquired a- "substantial" what it teredsidiary byCampbell Music Connelly.Sales sub- It GayUK's wasoldest founded publishers. in 1938, Noel 13 6% discount for prompt pay- they overrule the companyinterest in Noel veteran Gay Music.publishing ownsrights moreas well than as 60.000interests copy- in yearsMusic after Sales' Campbell activities Connelly, range cut will also be offered to cine- theindividual ground managers who are getting on Noel Gay's catalogue, whi ome of Noel Gay's titles. from copyright exploitation to thanmas whose100,000 admissions a year. are less releasesrequests undoubtedlyfor product. Suchhave includes more than 1,0 The deal, for an undisclosed musical software production. wherea specialist they appealdo appeal — but they sellThis by theincident bucketload. is Best of best ofs targets indies symptomatic of the way PoIyGram is targeting occa- weethe market bit of understanding is treated. A sional music buyers with a pro- dealers.panies just "Normally load up rccum stores com- to local press or would go a long way to motion focusing on the best of the gunnels at this time of offeredUsual to discountsdealers dependingwill be helpingthe audience push itthe deserves. music to itsThe greatest Simply hits The compilations. Best cam- year. But there is little focus on on the size of product orders. George Doherty is chief paign, launched on November sellingParticipating it through," retailers he says. will The minimum order to qualify executive of the Modern 9, aims to stimulate purchases BEST receive leaflets, posters, brows- forNolan the promotion expects isat 50least units. 200 EmeraldGroup which Records includes and has qualityby emphasising of PolyGrai the range and Bob Nolan, PolyGram's cata- er units, header boards, stick- stores to participate in the four indie outlets in with best of albun rather logue marketing manager, newspaperers and artworkads. PoIyGram for local will campaign, which covers all for- Northern Ireland. than discounting the titles. says the push is aimed at indie also fund up to half the cost of January.mats and runs until the end of MUSIC WEEK 7 NOVEMBER 1992