COVERGIRL WETSLICKS FRUIT SPRITZERS: NEW-LOOK, NEW FLAVOURS! a Fruit Bowl of Glossy Shine That Will Take You Anywhere!

Media Release November 2012 COVERGIRL WETSLICKS FRUIT SPRITZERS: NEW-LOOK, NEW FLAVOURS! A fruit bowl of glossy shine that will take you anywhere! The COVERGIRL WetSlick Fruit Spritzer fruit tree has flourished with 4 brand new flavours: Caramel Apple, Lychee Splash, Blackberry Splash and Cranberry Splash, all bursting into stores this December. What’s more, Australia’s favourite fruity lip-gloss has received a make-over with the whole lip-gloss collection being transformed with a fresh new-look tube. Fun flavours have been fused 4 new shimmering glosses perfect for summer: glistening pink, glowing bronze, bold berry and radiating red! Delivering the same luscious and glossy formula, COVERGIRL Wetslick Fruit Spritzers are not only purse-worthy and pocket-friendly, but they splash your lips with a fresh conditioning balm that locks moisture in for hours. A pampering experience for your lips, COVERGIRL WetSlick Fruit Spritzers are rich in plant botanical ingredients to offer the glossiest lip protection for girls living life in the fast lane! “There is a shade for every part of my day - the gym, going shopping, at rehearsal or on the red carpet!” said Ricki- Lee, singer and COVERGIRL ambassador.“It’s my favourite lip-gloss for not only providing great colour but for making my lips feel super soft too.” Do you demand the softest, shiniest lips? COVERGIRL has it covered with the fruitiest of lip sensations. COVERGIRL WetSlick Fruit Spritzers are now available in ten delicious flavours: NEW Caramel Apple, NEW Lychee Splash, NEW Blackberry Splash, NEW Cranberry Splash, Watermelon Splash, Papaya Splash, Plum Splash, Strawberry Splash, Raspberry Splash and Berry Splash . The new-look COVERGIRL WetSlick Fruit Spritzers will be available at Coles, Woolworths, Big W, Kmart, Target, Priceline and selected pharmacies and priced at RRP $9.95. Stockist: 1800 181 040. For further information please contact: Tahnee-Lee Hewitt . Saunders & Co PR T: (02) 8394 4600 M: 0412 436 365 E: [email protected] About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. .

Copy Link

Recommended publications

Maria Montgomery FORD Models-Chicago
Maria Montgomery FORD Models-Chicago. MC2 – Miami. New View – Cincinnati. Marilyn’s – North Carolina. Advantage – Nashville. Full Resume Available Upon Request Print___________________________________ _____________________________________ _____________________________ Remington Hair Products Product box and Walmart makeup aisle video Milwaukee, WI Kohls Ecommerce Milwaukee, WI Jockey Fitness & Lingerie Signage, Print, Ecom Kenosha, WI & Chicago, IL JCP Swim Catalog, Ecom Dallas, TX Sears In store signage / Print / online Chicago, IL Carson’s / Bon-Ton Print / online / commercials Chicago/Milwaukee “Entertainment Tonight” Jewelry by Jewels by Park Lane Online catalog Chicago, IL Nike In store signage Chiago, IL Meijer’s Print catalogs and online Benton Harbor, MI 31 Gifts Advertisements Columbus, OH Kmart Catalog/In store Signage / Online Chicago, IL Urbane/Landua Scrubs Winter Catalogue Chicago, IL Art Van – by Nigel Barker 2014 and 2015 Catalogue and Campaign Chicago, IL Martini and Rossi Replaceed 1960s ad for signage / ads Minneapolis, MN Heidi Elnora Bridal Catalog / online / in magazine ads Birmingham, AL Jessica Simpson Lord and Taylor Online Chicago, IL Free People Lord and Taylor Online Chicago, IL Tony Lama Boots/Justin Boots Print Dallas, TX Swim Outlet / Yoga Outlet Web Catalog & Ads Cincinnati, OH LTD Commodities Catalog and advertisements Chicago, IL Landa Designs Gowns Catalog and advertisements Chicago, IL Tony Bowls Gowns Catalog and online and magazine ads Little Rock, AK Cordova Jewelry Ad Ads Nashville, TN Joanne Fabrics Catalog Chicago, IL Amazon.com / My Habit Online Catalog Hebron, KY Shop Bop Catalog / Online Madison, WI Belly Dance Maternity Catalog / Ecommerce Chicago, IL Gordman’s Department Store Catalog Lexington, KY Rue La La Ecommerce Louisville, KY Swiffer, Mr.
[Show full text]
The Beauty Industry's Influence on Women in Society
University of New Hampshire University of New Hampshire Scholars' Repository Honors Theses and Capstones Student Scholarship Fall 2012 The Beauty Industry's Influence on omenW in Society Ann Marie Britton University of New Hampshire - Main Campus Follow this and additional works at: https://scholars.unh.edu/honors Part of the Fashion Business Commons, and the Personality and Social Contexts Commons Recommended Citation Britton, Ann Marie, "The Beauty Industry's Influence on omenW in Society" (2012). Honors Theses and Capstones. 86. https://scholars.unh.edu/honors/86 This Senior Honors Thesis is brought to you for free and open access by the Student Scholarship at University of New Hampshire Scholars' Repository. It has been accepted for inclusion in Honors Theses and Capstones by an authorized administrator of University of New Hampshire Scholars' Repository. For more information, please contact [email protected]. RUNNING HEAD: THE BEAUTY INDUSTRY’S INFLUENCE ON WOMEN 1 HONORS THESIS The Beauty Industry’s Influence on Women in Society By Ann Marie Britton Fall Semester, 2012 Faculty Sponsor: Bruce E. Pfeiffer, Ph.D. THE BEAUTY INDUSTRY’S INFLUENCE ON WOMEN 2 Abstract There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance.
[Show full text]
2012 ARF David Ogilvy Awards
TITLE OF CASE STUDY COVERGIRL – Winning at the First Moment of Truth (FMOT) The Business Situation Amidst the economic recession, over half of CPG shoppers claimed to have changed their shopping behavior vs. previous year. Cosmetics was at risk of “cutting back” behavior—consumers choosing to either (1) buy/use less often and/or (2) spend less or consider doing without (“trade out” risk). Brands that could provide practical and/or emotional value to drive preference were going to be the brands that ultimately won with consumers. This shift in shopping behavior was also resonating with prestige shoppers, who were now trading down to mass premium tier. These shoppers were seeking high quality products at an affordable price. Attitudinally all shoppers were looking for simple, indulgent pleasures during these tough times— premium products (and packaging) and a premium experience at a price they could afford. In order to retain its consumers and capture this new prestige shopper, COVERGIRL needed to drive value perceptions through its portfolio of trusted products and drive excitement behind brand building innovation. COVERGIRL understood that over majority of purchase decisions were made in-store—the First Moment of Truth (FMOT). However, cosmetics is one of the most complicated categories to shop; most retailers carry dozens of brands which translates into more than 5,000 SKUs and retail environments differ by shelving orientations (vertical or horizontal) and structure (multiple aisles or long wall) ultimately creating anywhere from 4 to 100 feet of space for shoppers to navigate! This environment left shoppers frustrated and overwhelmed. COVERGIRL knew that in order to stand out from the clutter and capture this new consumer it needed create a breakthrough FMOT design that brought to life the brand’s equity and innovation in an enhance experience that was simpler and more intuitive to shop.
[Show full text]
Excerptfrom the Digital IQ Index®: Beauty
® EXceRPT from the Digital IQ Index : Beauty To access the full report, contact [email protected] November 21, 2013 SCOTT GALLOWAY NYU Stern Beauty © L2 2013 L2ThinkTank.com ® EXceRPT from the Digital IQ Index : Beauty Digital IQ Index®: To access the full report, contact [email protected] November 20, 2013 Beauty SURGE Percent of Beauty Purchasers Who In 2013, the Beauty sector will register Researched Online Before Purchasing Offline January–May 2012 6 percent growth. E-commerce in Beauty is Europe projected to grow a staggering 29.1 percent, 36% besting growth of all (soft goods) sectors online. North America Online influence across the industry is even greater as more than a third of Beauty 33% Asia consumers research online before purchasing.1 The health of the industry has perpetuated 31% an arms race across both traditional media investment and digital channels. Estée Lauder Africa South America has made aggressive investments in its online division as it aims to outperform the sector’s 29% Oceania 38% e-commerce growth. L’Oréal increased its media budget to $1.5 billion in the U.S last year 26% and indicates that digital, as a percentage of spend, has grown double digits annually since 2 2010. Heavyweight Procter & Gamble, whose beauty business has stalled, recently Source: Consumer Barometer,” Google, IAB Europe, TNS Infratest indicated that 25-35 percent of its media budget is allocated to digital and that it views investments online and a renewed focus on product innovation as key to turning the tide. Brand experimentation ranging from live video chat and robust loyalty and autoreplenish Favorite Online Channels for North American programs to sophisticated personalization tactics and digital-first integrated media Personal Care and Beauty Purchases All major campaigns have headlined the sector.
[Show full text]
Procter & Gamble
Full List of P&G Products Identified with Carcinogens 1 PROCTER & - 15 - ONE GAMBLE (INHALABLE) PRODUCT PTFE (TEFLON) POLYACRYLAMIDE PRODUCTS TITANIUM DIOXIDE CATEGORY FRAGRANCE (styrene) BENZOPHEN BHA DMDM HYDANTOIN (FORMALDEHYDE IMIDAZOLIDINYL UREA RELEASER) (FORMALDEHYDE POLYOXYMETHYLENE RELEASER) UREA (FORMALDEHYDE QUATERNIUM RELEASER) (FORMALDEHYDE SODIUM RELEASER) HYDROXYMETHYLGLY CINATE (FORMALDEHYDE RELEASER) Pantene Pro-V Restore Beautiful Hair styling x x Lengths Smoothing Hair Balm product CoverGirl Professional Waterproof Mascara x All In One Mascara, Very Black 200 Max Factor 2000 Calorie Mascara x Waterproof Brush Mascara, Black Cover Girl CG Smoothers BB Cream BB cream x x Tinted Moisturizer, Fair to Light, SPF 15 Olay Age Defying 2-in-1 Anti- Anti-aging x x x Wrinkle Day Cream & Serum Olay Regenerist Advanced Anti- Anti-aging x x x Aging Intensive Repair Treatment Always Clean Feminine Wipes Feminine x care Aussie Instant Freeze Sculpting Gel Hair styling x product Cover Girl CG Smoothers BB Cream BB cream x Tinted Moisturizer, Light to Medium, SPF 15 Cover Girl CG Smoothers BB Cream BB cream x Tinted Moisturizer, Medium to Dark, SPF 15 Cover Girl CG Smoothers BB Cream BB cream x Tinted Moisture, SPF 15 (2013 formulation) Cover Girl Clean Pressed Powder, Powder x x Normal Skin Cover Girl Clean Pressed Powder, Powder x Oil Control Cover Girl Clean Pressed Powder, Powder x x Sensitive Skin Cover Girl Ivory Clean Pressed Powder x x Powder Cover Girl Smoothers Tinted BB cream x Coverage, Medium To Dark, SPF 15 (2013 formulation)
[Show full text]
B Lo O M B E Rg Tran Scrip T
Company Name: Coty Inc Company Ticker: COTY US Equity Date: 2021-08-26 Q4 2021 Earnings Call Company Participants Laurent Mercier, Chief Financial Officer L Sue Y. Nabi, Chief Executive Officer A N I F Other Participants Analyst Andrea Teixeira Chris Carey Mark Astrachan Olivia Tong Robert Ottenstein Stephanie Wissink Steve Powers William Reuter Presentation t Operator p i Good morning, ladies and gentlemen. My name is Brittany, and I'll be your conference r c operator today. At this time, I would like to welcome everyone to Coty's fourth-quarter s fiscal 2021 results conference call. As a reminder, this conference call is being recorded n today, August 26, 2021. a r T On today's call are Sue Nabi, Chief Executive Officer; and Laurent Mercier, Chief Financial Officer. I would like to remind you that many of the comments today may contain forward- g looking statements. Please refer to Coty's earnings release and the reports filed with the r SEC, where the company lists factors that could cause actual results to differ materially e from these forward-looking statements. In addition, except where noted, the discussion of b Coty's financial results and Coty's expectations reflects certain adjustments as specified in m the non-GAAP financial measures section of the company's release. o o I will now turn the call over to Mr.Nabi. l B Sue Y. Nabi {BIO 21845588 <GO>} Ladies and gentlemen with the conclusion of our fiscal '21 year, I'm very pleased by the progress we have made over the last 12 months and even more excited about the opportunities and momentum still ahead.
[Show full text]
The Impact of Instagram on the Orthodoxies of Traditional Branding
OGILVY—JANUARY 2019 Insta- branding The impact of Instagram on the orthodoxies of traditional branding By Antonis Kocheilas 1 Are the most popular brands different than before? Is that causing us to question the traditional rules of branding? 4 7 What we know … The goal: We sell, or else. Define your positioning: The most important decision is how to position your product. Know your consumer: The consumer is not a moron. It is your wife. Brand image: Every advertisement must contribute to the complex symbol which is the brand image. The product is hero: Torture the product until it confesses all its virtues. Tone of voice: Most manufacturers want to be all things to all people, and they end up with a brand which has no personality. Layout: An ugly layout suggests an ugly product. There are few products which do not benefit from being given a first-class ticket. 8 9 “Insta-branding” refers less to how these brands become popular and more to why they became popular — their nature is determined by social forces that govern how people make decisions. 10 11 A BETTER MOUSE- TRAP, OR SIMPLY BETTER BAIT? Today’s most talked-about brands are redefining the traditional rules of marketing and advertising. In a world previously dominated by giants like P&G and Unilever, smaller brands are now being born and raised online, and they are taking on the big guys. With tools like Instagram at hand, brands are now able to connect directly with their consumers, leveling the playing field for all. 12 13 BRANDS AND 80% 71% 75% + INSTAGRAM: BY of Instagram users
[Show full text]
BATH and BODY MASS Does a Body Good
BATH AND BODY MASS Does a Body Good Cetaphil Dove NEUTROGENA® Ultra Gentle Soothing Body Wash Body Wash Mousse Hydro Boost Body Gel Cream Olay Vaseline® Clinical Care™ Weleda Shea Butter Foaming Whip Extremely Dry Skin Rescue North America Skin Food Body Wash Healing Moisture Lotion Body Butter BATH AND BODY PRESTIGE Does a Body Good fresh Kopari Beauty Molton Brown Black Tea Age-Delay Coconut Shower Oil Orange & Bergamot Radiant Body Cream Body Oil Moroccanoil philosophy Rodan + Fields Night Body Serum hands of hope ENHANCEMENTS green tea & avocado Active Hydration Body Replenish MEN’S SCENT Male Attraction AXE Gold BOSS Fragrances Christian Dior Parfums Body Spray The Scent Private Accord for Him Sauvage Eau de Parfum Dolce & Gabbana John Varvatos Prada The One Grey JVxNJ Luna Rossa Black YSL Beauty Y Eau de Parfum WOMEN’S SCENT MASS It Makes Scents Avon Bath & Body Works Bath & Body Works Velvet Eau de Parfum In The Stars Fine Fragrance Mist Lovely Dreamer Fine Fragrance Mist Flower Beauty Good Chemistry Wild Spirit Fragrances Pretty Deadly Jasmin Venom Wild Child Perfume Driftwood Eau de Parfum WOMEN’S SCENT PRESTIGE It Makes Scents AERIN Beauty Clinique Dolce & Gabbana Hibiscus Palm Eau de Parfum My Happy Dolce Garden KILIAN Tory Burch YSL Beauty Princess Eau de Parfum Just Like Heaven Black Opium Eau de Parfum Intense NICHE FRAGRANCE It Makes Scents Atelier Cologne Carol’s Daughter Clean Beauty Collective Musc Imperial Monoi Ora Eau de Toilette Avant Garden Galbanum & Rain Dolce & Gabbana Nest Fragrances Tocca Beauty Velvet Incenso Cocoa Woods Eau de Parfum Maya BEAUTY TECH AWARD EyeJust LLC FOREO HiMirror Blue Light Blocking Screen Protector UFO Mini La Roche-Posay P&G Beauty Perfect Corp.
[Show full text]
News Release Coty Completes Merger with P&G Specialty
3.10.2016 News Release | Investor Relations | Coty Print Page Close Window NEWS RELEASE COTY COMPLETES MERGER WITH P&G SPECIALTY BEAUTY BUSINESS Merger Transforms Coty into One of the World’s Leading Beauty Companies with a Mission to be a Challenger in the Beauty Industry Camillo Pane Officially Becomes CEO NEW YORK(BUSINESS WIRE)Oct. 3, 2016 Coty Inc. (NYSE: COTY) announced today that it has completed the merger of The Procter & Gamble Company’s fine fragrance, color cosmetics, salon professional and hair color and certain styling businesses (“P&G Specialty Beauty Business”) into Coty. Coty is now the thirdlargest beauty company in the world, with approximately $9 billion in revenue. As a combined company, Coty will also hold the number one position in fragrances, and number two and three positions in salon hair and color cosmetics, respectively. As previously announced, following the completion of the merger, Camillo Pane became the new Chief Executive Officer of Coty. Commenting, Pane said, “It is my great privilege to take over the reins of leadership at such a transformational moment. Today marks a new chapter in Coty’s rich heritage. With this merger, we have brought together a powerful portfolio of much loved beauty brands and some of the world’s most talented people in beauty and consumer goods. I believe this combination, together with our distinctive entrepreneurial culture, focused and lean operating structure, and efficient earnings model, will enable Coty to be a challenger in the beauty industry. We aim to relentlessly pursue superior products and solutions, build brands that inspire and enable consumers to celebrate and liberate their own individual beauty.” Bart Becht, Chairman of Coty’s Board of Directors, said, “Coty is now better positioned as we aim to become, over time, a global industry leader by being a clear challenger in beauty, delighting our consumers and creating long term shareholder value.
[Show full text]
Makeup with BENEFITS Time-Strapped Consumers Want Maximum Results with Minimal Effort, Which Has Led to the Emergence of Products with Hybrid Features
TREND REPORT: BEAUTY david vs GOLIATH A new way of doing business and how it is PAYING OFF IMAGE: GLOSSIER he omnipresence of digital, the on-demand economy and collaborative consumption have fundamentally Taltered consumer expectations. Tech startups have changed the way we move (Uber), eat (Seamless), and whether we buy or rent (Rent the Runway). Fast fashion disrupted production cycles, creating a ripple effect that forced the rest of the industry to completely reevaluate the number of collections, change their distribution models, and move to more consumer-centric timing. Until now, the beauty industry has lagged in disruption, but the indie players have instigated a revolution. Emerging players like Memebox, Frank Body, and Ipsy have gone from zero to multi-millions overnight. In 2016 alone (and the year is not over yet), beauty startups raised nearly $300 million in funding. With the changing pace of product innovation, increasing market fragmentation, and digital, it’s impossible to keep doing business the same old way. Airbrushed perfection is no longer synonymous with beauty ideals, the customer is a creator, and the rule breakers are getting rave reviews. The future is now. Is the beauty industry ready? OCTOBER 2016 changing PACE Over the past decade, fashion underwent a change not seen since the Industrial Revolution. Players like Zara, H&M, Everlane and Bonobos turned the business on its head, transforming the industry at it’s very core. In this era of immediacy, beauty is primed for rapid transformation. timing is EVERYTHING The pace of fast fashion has turned up the speed on the industry as a whole, and similar shifts are happening in beauty.
[Show full text]
Women's Shelter Outreach Initiative
Skincare on a Budget Your Logo Your Skin Here The skin is the largest organ of the body, with a total area of about 20 square feet. Your Skin has 3 Layers: Epidermis Outermost layer of skin. Provides waterproof barrier, creates or skin tone Dermis Contains connective tissue, hair follicles, and sweat glands Hypodermis Innermost layer of skin Made of fat and connective tissue Your Logo Here Your Cleansers Logo Here Facial cleansers are used to remove makeup, dead skin cells, oil, and dirt from the skin. This helps unclog the pores and prevent skin conditions such as acne. Facial cleansers should be used as part of a daily skin care regimen. A variety of cleansers can be found at your local drugstore, including the following: Aveeno Positively Radiant Cleanser - $6.00 Biore Baking Soda Cleanser - $5.24 CeraVe Foaming Cleanser - $11.00 Cetaphil - $10.00 Eucerin Gentle Hydrating Cleanser - $4.00 Garnier Micellar Cleansing Water - $6.69 Neutrogena fresh foaming cleanser - $6.00 Pond’s Cold Cream - $5.00 Your Logo Moisturizers Here Moisturizes treat dry skin, improve skin tone and texture, and keep the skin from becoming too dry or oily. Moisturizers can work in a Affordable moisturizers available at your local drugstore: variety of ways: Simple Replenishing Rich Facial Moisturizer - $10 1. Forming a thin layer of Aquaphor Advanced Therapy Healing Ointment - $10.00 film to prevent loss of CeraVe Healing Ointment - $15.00 moisture (occlusive) Cetaphil Daily Hydrating Lotion - $12.00 2. Attract water vapor from the air to hydrate skin L'Oreal Paris Hydra Genius Glowing Water Cream - $14.00 (humetants) Neutrogena Oil-Free Moisture for Combination Skin, $10.99 3.
[Show full text]
Quaternium 15
QUATERNIUM 15 Your patch test result indicates that you have a contact allergy to quaternium 15. This contact allergy may cause your skin to react when it is exposed to this substance although it may take several days for the symptoms to appear. Typical symptoms include redness, swelling, itching and fluid-filled blisters. Where is quaternium 15 found? Quaternium 15 is commonly used in personal care products such as cosmetics, soaps, and shampoos. It also is found in industrial polishes, waxes, inks, paints, and metal working fluids. It belongs to a group of preservatives known as formaldehyde-releasing agents. How can you avoid contact with quaternium 15? Avoid products that list any of the following names in the ingredients: • Quaternium-15 • CASRN: 51229-78-8 • Dowcill 75, 100, 200 • 1-(3-Chloroallyl)-3,5,7-triaza-1- azoniaadamantane • chloroallyl methenamine chloride chloride, cis form • hexamethylenetetramine chloroallyl chloride • Azoniaadamantane chloride • 3,5,7-triaza-1-azoniaadamantane,1-(3- chloroallyl)-,chloride • Preventol D 1 • N-(3-chloroallyl)hexaminium chloride What are some products that may contain quaternium 15? Baby Products: Cosmetics: Mascaras: • Gerber Grins & Giggles Baby Wash • Clinique True Bronze Loose Powder • Almay One Coat Nourishing - Thickening • Huggies Baby Wash (all types) Bronzer • Almay One Coat Nourishing - Triple Effect • Huggies Lavender & Chamomile • CoverGirl CG Smoothers Regular • Huggies Naturally Refreshing • CoverGirl Cheekers • Maybelline Great Lash Washable • CoverGirl Cheekers Blush Bronzer
[Show full text]