The Dallas Morning News
Graphics Stylebook
October 2005 INDEX
Philosophy 3 Gotham 4 Use of Miller 8 Graphic boxes and headlines 10 White space and alignment 11 Color palette 13 Fever charts 16 Bar charts 17 Pie charts and tables 18 Map elements 19 Locator maps 21 Icon family 24 Wire services 25 Workflow 26 Newcomers 27 Around the building 28
The Dallas Morning News Graphics Stylebook 2 PHILOSOPHY
SETTING A HIGHER STANDARD
This stylebook marks the beginning of specifications of headline sizes. This a new phase for graphics at The Dallas should allow us to emphasize different Morning News. We are committing to a levels of hierarchy and help make our higher standard in our graphic identity graphics easier to navigate. We will also and to a better visual integration with strive for graphics with smaller amounts the rest of the paper. This stylebook of text if possible, to make them a faster will define that look and its and more attractive read. In a nutshell, implementation. we re aiming at simplicity, minus the gimmicks. As a general rule, whenever In the following pages you will find you re in doubt, if there s no one around more than just specifications of our for you to ask an opinion, choose the graphics style; you ll find guidelines simplest solution possible. that should be considered for every graphic you make as well as clarity of Finally, this document is not exactly a graphic choices. The commitment to bible for our graphics. It is more a set this set of rules by each member of our of guidelines for your graphic work. The staff is essential for the success of this style is strong, but it s flexible. It can project. From now on, we expect you to bend, but it shouldn t be broken. There think about style whenever you re doing will be many occasions that could never a graphic. be foreseen (and actually, that shouldn t be foreseen). The truth is that ultimately Our main goal is to make our graphics it all comes down to a moment when we more attractive and useful to the have to rely on the judgment and talent reader. To that end, one of the primary of our staff. But to start, here is a new goals is to increase the amount of white way of creating valuable graphics for space in our work. If there s too much this paper, all within a new, clean, information, make the graphic bigger. organized style. If the space is tight, cut something out. We need to remember that compressed graphics tend to be unattractive and Chris Morris uncomfortable to read. And if the Presentation Director reader doesn t look at it, we have lost an important opportunity to make an Layne Smith Graphics Director impact. Sergio Pecanha Another change that comes with the Design Editor/Graphics new style is on the various
The Dallas Morning News Graphics Stylebook 3 GOTHAM
1 & 2 COL GRAPHIC HEAD 16PT Graphic heads are GOTHAM WE USE always UPPERCASE. I Gotham Cond Bold 16pt/19, AV30, T 110% Gotham Condensed bold: Only for graphic heads, with proper tracking and spacing. Nowhere else. I Gotham Book (intro chatter, 3 & 4 COL GRAPHIC HEAD 20PT source line, long callouts, labels Gotham Cond Bold 20pt/24, AV30, T 110% etc.) I Gotham Book italic (rivers, landmarks etc) I Gotham Bold (subhead, callouts) 5 & 6 COL GRAPHIC HEAD 24PT I Gotham Bold Italic Gotham Cond Bold 24pt/29, AV30, T 110%
GOTHAM WE DON’T USE We don t use any other version of Gotham on graphics. Special attention to these: I Gotham Condensed (all versions). Reason: the font is GRAPHIC SUBHEAD UPPERCASE too condensed to read in small Gotham Bold 9pt/11 sizes. I Gotham Ultra and Condensed Ultra. Reason: so bold the fonts merge.
Intro copy lorem ipsum dolor sit Gotham Book. Sizes can vary. Examples: amet, consectetuer adipiscing I 8pt/10 (intro copy, 1 and 2 columns) elit. Fusce placerat volutpat I 9pt/11 (intro copy, 3 columns & up) mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, I 7pt/8 (most labels) congue sit amet,
The Dallas Morning News Graphics Stylebook 4 GOTHAM
Font Callout font: 8/9pt Gotham Bold 1 2 3 10 22 CALLOUTS I Callouts are generally going 4pt square, 100M, 100Y, 25K 1 2 3 10 22 to be the haviest element you ll use in a graphic. So, avoid Pointer stroke is .5pt, black Number labels: making callouts that are too Gotham Bold 8/9pt. Dotted pointer line .65pt, black, dash 0.2 - 2pt Don’t make it smaller than long or having too many of this. But you can make it them in the same graphic. 4pt circle, .35pt black stroke bigger, as needed. Arrow when needed I Black callout is the standard. But if the map has more than three callouts you might need to use white callouts to help prevent clutter.
For city in a state map For points inside a city
Name of the city Site of construction Callout font: 8/9 Gotham Bold
For Business charts
Thursday’s close: 985.7 10.120,10
Note: Avoid using too many black callouts in the same graphic. If you do that, you might clutter the graphic and not highlight anything. Here are some options for when you need to point to multiple spots:
Site of construction Name of the city Gotham Bool 8/9
Gotham Bold 8/9pt Name of the city
Loren fusce place Loren fusce place Gotham Book 7.5/10
The Dallas Morning News Graphics Stylebook 5 GOTHAM
Type box font: Gotham Book 7.5/10 LONG CALLOUTS I You have editing powers. Type lorem ipsum dolor sit amet, con 0.25pt, 100k stroke Work with reporters, editors sectetuer adipiscing elit. Fusce place and copy editors to avoid callouts and type boxes from 0.5pt, 100k stroke being too long in your graphics. No more than 20 words (130 characters).
I Don t cheat on font size, Gotham Bold 7.5/10 tracking or leading. Specially: don t make fonts smaller. Highlight: Type lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fus Remember that an illegible graphic is useless.
3 Type lorem ipsum dolor sit amet, consectetuer adipiscing
Gotham Bold 7.5/10
3 Type lorem ipsum dolor sit amet, consect etuer adipiscing
Type lorem ipsum dolor sit amet, consectetuer adipiscing elit.
0.65pt, 100k stroke dash 0.2 - 2pt
ITC Zapf Dingbats 7.5/10
I Type lorem ipsum dolor sit amet, consect etuer adipiscing
The Dallas Morning News Graphics Stylebook 6 GOTHAM
Gotham Bold 9/11 TYPE BOXES I Try to keep type boxes one SUBHEAD Intro copy lorem ipsum dolor sit column wide or shorter. Avoid amet, consectetuer adipiscing as much as possible to spread elit. Fusce placerat volutpat blocks of type along two mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, columns or more. congue sit amet. Intro copy lorem ipsum dolor sit amet, I Break long blocls of copy in consectetuer adipiscing elit. small pieces. That will help the Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec reader to digest. Use subheads elit magna, faucibus vel, congue if you have blocks of copy sit amet. longer than 15 lines.
Break long blocls of SUBHEAD copy with subheads Intro copy lorem ipsum dolor sit I Don t wrap text around every 10 to 15 lines. amet, consectetuer adipiscing illustrations (avoid examples elit. Fusce placerat volutpat like in the bottom left). It mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, generally makes the graphic congue sit amet. Intro copy look bad and steals breathing lorem ipsum dolor sit amet, space. Treat type boxes the consectetuer adipiscing elit. Fusce placerat volutpat mauris. simplest way possible. In most Aliquam sit amet dolor. cases, it should be a square shape.
Don’t wrap text like this
Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat Illustration shape volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat
The Dallas Morning News Graphics Stylebook 7 USE OF MILLER
HEADLINE AND DECK Use this mostly for feature graphics Gotham is the headline font on Miller Deck Cond graphics. However, on pages Roman 90pt where the graphic plays the (Suggested starting size for full page graphics) lead image (taking at least half Page of the page), graphics can use Miller Deck on the headline.
Miller Display Cond I Full page graphics must have Deck copy goes light 24pt Miller on headline.
I As a general rule, headlines Miller Display Cond and decks on graphics follow light 37pt Page subhead the same rules of the section where the graphic is going to be published.
I Never use a box if you use Miller on the headline.
GENERAL RULE The use of Miller on graphics
Use this mostly for news should mimic the standards of and sports graphics the rest of the paper. Miller Miller Deck Cond headlines should never be in Bold 86pt Page uppercase or use kerning or tracking that make the font look different from what s Deck copy goes Miller Deck Cond present on other parts of the Roman 24pt paper.
Page subhead Miller Deck Cond bold 35pt
The Dallas Morning News Graphics Stylebook 8 USE OF MILLER
By REPORTER Miller text bold 9/10 DROP CAPS Staff writer Should take three lines of the Miller text roman 7/9 depth and use same font of the headline (either Miller Deck Condensed Roman or Bold).
INTRO COPY, BYLINES AND CREDITS Drop cap: Miller Deck Condensed Bold or Roman I (whatever is used on headline) Repeat the style of the rest of the paper. By REPORTER Byline is centered with intro Staff writer I Intro copy can grow up to 11pt/16. Make it grow nderstanding the continuing proportionally. allure of anabolic steroids is U simple. They work, and they Intro copy: I On full-page graphics, the work fast. One recent study shows that Miller Text 9.6/14 artist s credit can be made like with 95% character width amateur athletes taking relatively low doses and -10 tracking byline. of testosterone made their biggest strength gains in the first three weeks of use. In a world where small advantages make big differences, that s huge. In the Olympics, a fraction of a second can be the difference between sports immortality
Understanding the continuing allure of Body copy: anabolic steroids is simple. They work, Miller Text 9.6/10.5 and they work fast. One recent study with 95% character width shows that amateur athletes taking and -10 tracking relatively low doses of testosterone made (Use this specifications in their biggest strength gains in the first case you have to put a three weeks of use. In a world where story in your graphic.) small advantages make big differences, Text must be justified. that s huge. In the Olympics, a fraction of a second can be the difference between sports immortality.
DEAN HOLLINGSWORTH/Staff Artist Credit for graphics and photos: Miller Text Roman 7pt
The Dallas Morning News Graphics Stylebook 9 GRAPHIC BOXES AND HEADLINES
Spacing for 1 and 2 column graphics: 8pt square (on all corners) DIFFERENT HEAD SIZES I Now we have three different graphic headline sizes: 16pt (1 16PT 1 AND 2 COLS Graphic heads are always UPPERCASE. Gotham Cond Bold 16pt, AV30, T 110% and 2 columns), 20pt (3 and 4 Intro copy goes here. 8pt columns) and 24pt (5 and 6 Gotham Book 8/10 columns).
Box: 0.25pt, 100K I Each graphic size has a SOURCE: Dallas Morning News research different spacing on the borders SERGIO PE ANHA/Staff Artist Miller Text LF 7/8 (represented by the gray boxes on the right). The boxes mark Gotham Book 5.5/7 an imaginary line: all elements of the graphics should be contained inside this border.
WHEN TO USE BOX AND WHEN TO USE MILLER I A box around graphics is Spacing for 3 and 4 column graphics: Gotham Cond Bold 20pt, AV30, T 110% standard. But it can be taken off 10pt square (all corners) in large graphics, if it works better on the page, and in small graphics that will go inside CCI HEAD 20PT 3 AND 4 COLUMNS boxes. Discuss it case-by-case Intro copy goes here. 9pt on 11 with layout person and art Gotham Book 9/11 directors.
I If the graphic is half-page or bigger, consider using Miller Deck Cond Roman or Bold at the headline. Font size should be 35pt & up. Full-page graphics must use Miller. Font Spacing for 5 and 6 column graphics: Gotham Cond Bold 24pt, AV30, T 110% size 80pt & up. 10pt square (all corners)
I Never use a box if you use 24PT HEAD 5 AND 6 COLUMNS Miller on the headline. Intro copy goes here. 9pt on 11 Gotham Book 9/11
The Dallas Morning News Graphics Stylebook 10 WHITE SPACE AND ALIGNMENT
I Along with color palette and fonts, I As a suggested spacing, try to I It s a mistake to compress excessive spacing and alignment are the most leave at least one pica between information on small areas. Cluttered important elements of the graphics elements of the graphic. Leave more graphics trend to be illegible, at The Dallas Morning News. if you need. unattractive and, ultimately, useless.
Leave a white border between the EXAMPLE OF GOOD SPACING graphic and the box of: 1 & 2 col. 8pt; 3 & 4 col. 10pt; 5 & 6 col. 1 pica
10pt BACK TO BASICS Profit growth of companies in the basic materials industry has far outpaced the economy as a whole, as represented by the Standard & Poor’s 500 index. 1p I Basic materials I S&P 500 COMPARING WITH OTHER SECTORS Profit growth of basic materials companies far outpaced all other 120% sectors in the third quarter.
100 Sector Earnings growth rate Basic materials 84% 80 Consumer discretionary 21
60 Consumer staples 8 Energy 56 40 Financial 3 Health care 8 20 Industrials 23
0 Technology 39 4Q 1Q 2Q 3Q 4Q* Telecommunications 2 2003 2004 Utilities -1 * Estimated.
SOURCE: Thomas Financial
SERGIO PE ANHA/Staff Artist 1p7
The Dallas Morning News Graphics Stylebook 11 WHITE SPACE AND ALIGNMENT
COMPARISON OF WHITE SPACE
BACK TO BASICS Profit growth of companies in the basic materials industry has far outpaced the economy as a whole, as represented by the Standard & Poor’s 500 index.
I Basic materials I S&P 500 COMPARING WITH OTHER SECTORS Profit growth of basic materials companies far outpaced all other 120% sectors in the third quarter.
100 Sector Earnings growth rate Basic materials 84% 80 Consumer discretionary 21
60 Consumer staples 8 Energy 56 40 Financial 3 Health care 8 20 Industrials 23
0 Technology 39 4Q 1Q 2Q 3Q 4Q* Telecommunications 2 2003 2004 Utilities -1 * Estimated.
SOURCE: Thomas Financial
SERGIO PE ANHA/Staff Artist
BACK TO BASICS BAD SPACING Profit growth of companies in the basic materials industry has far outpaced I In this case the the economy as a whole, as represented by the Standard & Poor’s 500 index. graphic needed to grow 120% I Basic materials Profit growth of basic materials companies one column to have the I S&P 500 far outpaced all other sectors in the third proper spacing. If the 100% quarter. Sector Earnings growth rate space is tight, the 80% Basic materials 84% information needs to Consumer discretionary 21% be edited. 60% Consumer staples 8% Energy 56% 40% Financial 3% 20% Health care 8% Industrials 23% 0 Technology 39% 4Q 2Q 3Q 4Q* 2003 2004 Telecommunications 2% * Estimated Utilities -1% SOURCE: Thomas Financial Staff Graphic
The Dallas Morning News Graphics Stylebook 12 COLOR PALETTE
C M Y K WHY DOES IT MATTER?
LAND 0 0 10 15 I Color palette is not just a Maps rule. Colors are essential to WATER 15 0 0 0 These colors can be build a family structure to the converted to black and NEIGHBOR 0 0 10 25 graphics at the DMN. Use these white automatically. But always double colors as a starting point for PARK 10 0 10 20 check automatic every graphic you do. COUNTRY 0 0 15 35 convertions.
PINK 0 20 20 20 CREATING VARIATIONS I On Illustrator, go to Filter, SILVER 5 0 0 15 Colors, Saturate. RED 0 100 100 25 I Always double-check automatic convertions to BLUE 50 0 0 35 grayscale. BEIGE 0 0 30 20 Charts
OCRE 0 20 70 20
GREEN 25 0 40 55
ORANGE 0 50 100 0
TIP Using a 0.25pt, 50K stroke can help to distinct areas of similar colors.
0C, 0M, 5Y, 5K 0C, 0M, 15Y, 30K
0C, 0M, 10Y, 10K 5C, 0M, 10Y, 10K
0C, 0M, 10Y, 15K 10C, 0M, 10Y, 20K
0C, 0M, 10Y, 20K 10C, 0M, 15Y, 20K
How do they look with automatic grayscale convertion
The Dallas Morning News Graphics Stylebook 13 COLOR PALETTE
Saturation example: CREATING VARIATIONS I On Illustrator, go to Filter, Land 50% saturation 100% saturation -50% saturation Colors, Saturate.
I Colors you create can’t be automatically converted to grayscale. Always double-check automatic conversions.
If you blend similar colors, you can have a wide range of tones in between and still be in the same family:
Land Country
Water Blue
Park Green
Pink Red
Beige Ocre
The Dallas Morning News Graphics Stylebook 14 COLOR PALETTE
Fever charts COLORS FOR PIE, FEVER 5pt circle 3pt stroke AND BAR CHARTS 1.5 stroke I Fever and bar charts should White fill always start with red line or
1. RED bar. If you need more colors, follow the order they appear on 2. BLUE the left.
3. OCRE
4. GREEN 30K 100K, 2 dash, 2 gap
5. BLACK 60K, 2 dash, 2 gap
Bar charts
C M Y K
1. RED 0 100 100 25 1st color
2. BLUE 50 0 0 35 2nd
3. BEIGE 0 0 30 20 3rd
4. OCRE 0 20 70 20 4th
5. GREEN 25 40 0 55 5th
Pie charts
Note: You can make pies 1st slice Country 1st slice with shades of one color if you have too many colors going on. But Land 2nd prefer to use pastel colors and use a color from the color palette Park 3rd as a starting point.
Silver 4th
Neighbor 5th
The Dallas Morning News Graphics Stylebook 15 FEVER CHARTS
Gotham Cond Bold 16pt, AV30, T 110% Stroke 0.25 pt INTRO COPY 100 K I Intro copy and footnotes
8pt space should be as short as possible: FEWER TAKERS less than 20 words (130 Intro copy font Since 2000, the number of Gotham Book characters). If you need more active-duty soldiers joining 8pt/10 than that to explain a graphic, (1 & 2 col.) the Army National Guard you should consider whether or Gotham Book has dropped. 6/7pt not it s worth doing a graphic Strokes 50% K 8,000 that needs so much 7,242 0.25pt 3pt stroke 7,000 explanation. 100M, 100Y, 25 K 6,000
5,000 I Fever charts with only one
Beige 4,000 2,877 Gotham Bold line should have beige box. 10 Y, 10 K 8/9pt 3,000 Charts with more than one line 5pt circle 2,000 shouldn’t.
2000 ’01 ’02 ’03 ’04 Gotham Book 7/8pt SOURCE: Army National Guard USE COLORS ON DAMEON RUNNELS/Staff Artist THIS ORDER
Credit: Miller Text Roman 7pt C M Y K 1 0 100 100 25
2 50 0 0 35
3 0 20 70 20 SINGLE HOMEBUYERS 4 25 0 40 55 ON THE RISE 5 0 0 0 100 While they're still in the Intro copy should be minority, single homebuyers kept as short as possible have become a larger (less than 20 words in percentage of the Dallas- 1 col. charts) ITC Zapf Fort Worth housing market. Dingbat 8/12 I Total loans (in thousands) Gotham Book I Loans for single applicants 7/8pt
93,929 100
80
Align to left 60 72,038 44,397
40 Gotham Book 26,632 7/8pt 20 ’98 ’99 ’00 ’01 ’02 ’03
Note: Numbers indicating single Foot notes should be Gotham Book homebuyers represent approved kept short (also less 7/10pt conventional home loans with than 20 words). only one applicant identified.
SOURCE: Dallas Morning News research
JAMES A. BLACK/Staff Artist
The Dallas Morning News Graphics Stylebook 16 BAR CHARTS
SCALE UNEMPLOYMENT I If you use a scale (axis) on the Here is a look at the change graphic, don t put numbers on in nonfarm payroll the bars (except the callout). If employment. Gotham Book Ital. you put the numbers on the 7/10pt (In thousands) 169,000 bars, delete the scale. 300
250 5pt stroke USE COLORS IN THIS ORDER 200
150 C M Y K Bar 1 0 100 100 25 100M, 100Y, 25 K 100
50 2 50 0 0 35
0 3 0 0 30 20 Gotham Book A S O N D J F M A M J J A Gotham Book 6/7pt 7/8pt 2004 2005 (Smaller size allowed, avoid using it.) 4 0 20 70 20 SOURCE: U.S. Department of Labor 5 25 0 40 55 Associated Press
If you use a scale (axis) on the graphic, don’t put numbers on the bars (except the callout).
MORE MEN BUYING Gender breakdowns for single homebuyers in the area.
I Single applicants I Single male I Single female
50%
40
30
20
10
0 1998 1999 2000 2001 2002 2003 Note: Numbers indicating single homebuyers represent approved conventional home loans with only one applicant identified.
SOURCE: U.S. Department of Labor
BETSY BOCK/Staff Artist
The Dallas Morning News Graphics Stylebook 17 PIE CHARTS AND TABLES
7 PICAS CIRCLE OIL RESERVES I For one-column charts, make
Saudi Arabia Japan Gotham Book 7.5/9 the pie 7 picas circle. 22% 22% (All pointers outside the pie) I All callouts should be outside the pie. Use 0.5pt black stroke to point to the slices. 0.7 pt white stroke between slices I Pies with more than five slices should be treated as bar Stroke 0.5 pt 100 K Brazil U.S. Jamaica chart or table. 22% 22% 22%
SOURCE: Army National Guard USE COLORS IN TROY OXFORD/Staff Artist THIS ORDER
C M Y K
1 0 0 15 30 Gotham bold 2 0 0 10 15 7.5pt 3 10 0 10 20 Strokes 50% K Column widths 0.25pt 4 5 0 0 15 1 col. 11p 5 0 0 10 25 2 22p9.6 3 34p7.2 Note: You can make pies with 4 46p4.8 shades of one color if you have 5 58p2.4 Gotham book 7.5pt/14 too many colors going on. But 6 70p prefer to use pastel colors and use a color from the color palette as a starting point.
Alignement Gotham bold Units only to the left 7.5pt in the first
Sector Earnings growth rate Profit Basic materials 84% $ 70 million Consumer 21 $ 30.5 Consumer staples 8 $ 2.3 Energy 56 $ 13.7 Financial 3 $ 1.7
Gotham book Strokes 50% K 7.5pt/14 0.25pt
The Dallas Morning News Graphics Stylebook 18 MAP ELEMENTS
Land Water MAP COLORS
10Y, 15K 15C, .25pt 50K outline AND LABELS Label: Gotham Book Ital 7/8 I If you use the colors on the right, locator maps should easily convert to grayscale.
Use the colors below to differentiate states, I countries and to and highlight areas of the map Despite that, when you (malls, universities, amusement parks etc.) convert to black and white, always check to see if the C M Y K graphic elements are still 0 0 10 25 (neighbor states) clearly different.
0 0 15 35 (neighbor country)
10 0 10 20 (parks: .25pt 50K outline)
0 20 20 20 (site of construction)
Patterns and strokes can also be used to highlight areas:
Dotted line (100M, 100Y, 25K, 2pt dash)
Capital (8 pt circle; Gotham Book 7/8)
City (4pt circle, 0.25pt 100K stroke; Gotham Book 7/8)
TARRANT CO. County line: 0.35pt, 50K, dash 3pt, gap 4pt Label: Gotham Book Ital 5.5/6.5
Detail 2pt rule, RED Gotham Bold 8/9
The Dallas Morning News Graphics Stylebook 19 MAP ELEMENTS
ROAD STROKES
Major 2.5pt white (label Gotham Book 7/8) I If the map only shows one level of roads (example: only Secondary 1.5pt white interstate highways), use 1.5pt stroke. Other than that, use the Tertiary 1pt white hierarchy on the right.
Rivers 1.5pt, 20C (Label Gotham Book Ital 7/8) I If the map has so many small roads that white areas are covering most of the land, consider making the small roads using at 0.5pt, 40% black. Leave major roads white. Railroad tracks One rule on top of another:
1.5pt, 50K, dashe .35pt, gap 6pt
.5pt, 50K
State Highways Interstates Rural or farm roads
75 175 287 635 35E 35W 423 22 12
360 121 26 5 30 20 10
100K
Gotham Book 5.5 30 Stroke: 0.3pt, 100K
2pt stroke
100 miles 100 miles Gotham Book 6pt/7
N Gotham medium 6pt/7 Note: We only indicate north if it’s essential 100 miles for the information. Otherwise, we don’t.
The Dallas Morning News Graphics Stylebook 20 LOCATOR MAPS
Tulsa
Gotham Book 7pt/8, uppercase Stroke 0.25 pt, 100 K DALWORTH Oklahoma I Place Dalworth always on the
OKLAHOMA 10Y, 20K neighbor land bottom of the locator.
I Always double-check the Gotham Book 30 7pt/8 Fort Worth Dallas Gotham Bold 7pt/8 automatic conversion to black and white. 20 10Y, 15K land Gotham Bold Waco 45 8pt/9, I Use map colors as a starting Gotham Bold 8pt/9 uppercase TEXAS Prairie View point for bigger maps, but you Callout stroke .5pt/K Austin can change it according to the 8pt black circle, needs of each case. 4pt circle, 0.35pt 100K stroke white star inside Houston
San Antonio 15C water; 0.5pt stroke, 50K 1.5pt white COLORS OF EASY Gulf of CONVERTION TO 100 miles Mexico 7pt/8 Gotham Book It GRAYSCALE CHRIS VELEZ/Staff Artist For water, region, park C M Y K
0 0 10 15 Gotham Book 6/7pt 15 0 0 0
0 0 10 25
10 0 10 20
0 0 15 35
Ledbetter On locators, always
y a show a major road. W
l Major road: 2.5pt o n
i a
r Secondary: 1.5pt
T
k r Tertiary: 1pt
H a m p t a M 67 Thurgood Marshall Lakes, parks, colleges Dallas Recreation and other references, Executive Center Gotham Book Italic 7/8 Airport
Bahama Beach
1,000 feet
8pt space No more pointer D/FW balloons, just the space Dalworth always FORT DALLAS on the bottom WORTH Detail 0.25pt black stroke SERGIO PE ANHA/Staff Artist
The Dallas Morning News Graphics Stylebook 21 LOCATOR MAPS
Neighbor color Gotham Bold 8pt/9 STATE MAPS 0C, 0M, 10Y, 25K I Follow the example on the Stroke: 0.5pt, 50K NM OK AR Gotham Book 7pt/8 left for reference on colors. Use
35 50% black line for state and country limits. Land Dallas Gotham Bold 7pt/8 0C, 0M, 10Y, 15K 20 Stroke: 0.5pt, 50K TEXAS 10 45 Austin Gotham Book 7pt/8
MEXICO Water Gulf of 15C, 0M, 0Y, 0K Country color 200 miles Mexico 0C, 0M, 15Y, 35K LAYNE SMITH/Staff Artist
Water 15C, 0M, 0Y, 0K Stroke: 0.25pt, 50K
D/FW
Detail 183 820
Gotham Bold 30 8pt/9 FORT WORTH 360
20
377 35W 287
TARRANT CO. County line: 0.35pt, 50K, dash 3pt, gap 4pt TOM SETZER/Staff Artist
Gotham Book Ital 5.5/6.5pt
100K 2pt stroke
Gotham Book 5.5 30 100 miles Gotham Book 6pt/7 Stroke: 0.3pt, 100K
The Dallas Morning News Graphics Stylebook 22 LOCATOR MAPS
EAR & WORLD MAPS ASIA I Ear maps are state maps with capital and callout with name of the city being located. This is Detail Detail all the information that fits on that space. I For world locators, use the maps on the right. Don t use rounded globes or continent shapes.
EUROPE
Detail Detail
Ear maps
Make it fit in Galveston a 7p square TEXAS
Austin
Land: 10Y, 15K Stroke: 0.5pt, 100K Shadow: 15K
The Dallas Morning News Graphics Stylebook 23 ICON FAMILY
Small icons 27.5pt square TWO SIZES I 27.5pt square Icons are always black, drawn 100% black with 1pt white stroke. White stroke: 1pt (always) I 27.5pt and 4 picas square.
I No other variations on size. Don t squeeze it, nor make it 3 lines deep Sewage treatment: Gotham Bold 7.5/10 bigger. If there s no space, Also shut down. either cut the text or remove Floodwaters probably contaminated with sewage. the icon.
Oil refineries: Inundated industrial facilities could expose Gotham Book 7.5/10 1 line space people to chemicals.
Toxic waste sites: Contaminants could be washed offsite.
Large icons 4P square
4 picas square 27.5pt
173%
Make the icon on the small size and blow it up 173% with strokes scaled also
Large icons go on page ears
The Dallas Morning News Graphics Stylebook 24 WIRE SERVICES
Provider Address Username Password AGENCIES Associated Press http://apwebgraphics.ap.org ------I Download KRT material only AP Archive http://photoarchive.ap.org ------froom krtdirect.com, not from Knight Ridder Tribune http://www.krtdirect.com ------Newscom.com. NewsCom http://www.newscom.com ------LA Times/Wash. Post http://www.latwp.com ------
The Dallas Morning News Graphics Stylebook 25 WORKFLOW
GETTING GRAPHICS IN AND OUT OF THE DEPARTMENT
CREATING THE GRAPHIC CORRECTING AND SHIPPING IT
1 Assigning editor places request 4 After the assigning editor checks the online via SCC. That request prints out graphic, he is responsible for getting the of the editor's printer and a duplicate proof to the layout desk. prints back in News Art.
ASSIGNING NEWS/LAYOUT DESK DESK
2 The editor walks his or her assignment (along with pertinent reference or resource material clipped to it) back to News Art. In basket Fixes basket COPY DESK
5 After the copy desk proofs the graphic, it is returned to News Art. We make the fixes and put the Artist, editor GRAPHICS graphic in CCI. A and reporter EDITOR GRAPHICS should talk EDITOR
Fixes between editions: are brought to News Art by a News Clerk or a Copy Editor and can be placed in the Fixes basket at the Graphics Desk. ARTIST Suburban workflow: the artist makes an Acrobat file and emails it 3 We assign it to the artist. back to the assigning editor. After Artist and assigning desk the assigning editor has made corrections, a should communicate. When new printout is made, placed in the plexiglas work is completed, it is given to bins in front of the Graphics Desk. a News Art manager.
The Dallas Morning News Graphics Stylebook 26 NEWCOMERS
WELCOME TO NEWS ART
Here you ll find answers to a few questions you might have. While this might offer some basic help, don t hesitate to ask these questions to anyone in the staff if you feel like you need to verbalize it.
How do I get in the system? How can I get text from CCI? How can I see production pages Call extension 2911 for IT Help There s a folder in the News Art and get PDFs of my work? Desk. They will help you to set up a Server called Text_from_CCI. On your browser, go to: password and an email account. http://pagetracker They also can get you a password for How do I set up the News Art Click on Archives and find the page phone calls outside our area code. printers (printer names, settings, you want by date of publication. etc.)? Click on the page thumbnail. To What s the log-in information for Call the Help Desk: 2911. download the PDF, click on Web the News Art server? PDF , on the top right. Our files are stored in: How do I look for archived files? afp://dmnmacshare.tdmn.belo.com. We have CDs and DVDs with files How can I get CCI on my machine? Username: ------that go back to 1996. To find recent Ask the Chris Morris. He can get the Password: ------files, connect to server right people in the Help Desk to do afp://dmnmacshare.tdmn.belo.com that for you. Where should I store my files? Click on the server Current Year. For Look for the News Art Server. Chris older files, ask James Black. How can I get information about Morris or Layne Smith will assign a human resources? folder in the the Daily Dump, the How can I get staff and wire For timecards, go to place on the network where all files photos? http://tdmn.com and click on are saved. On your brownser, go to http://scc/ Kronos Workforce Timecards . For (just type SCC and hit enter) other questions, start by talking with Where can I retrieve base maps? Username: ------Lisa Patton. She knows everything There s a folder in the News Art Password: ------about everything and she ll tell you server called New Graphics who you should look for. Resources. Go there for base maps How can I find out extensions and and other resources. Talk to Tom e-mail addresses of DMN s How can I check my e-mail from Setzer if you have questions. employees? home? On your brownser, go to Log in to www.belo.com. On the How do I put a file into CCI? http://tdmn.com bottom of the page you ll find the The graphics editor should do it Click on Telephone Directory . link Employee Login. You ll need most of the time. But if you need to your employee number (on your do it, just drop the EPS file onto the To who should I talk if I have paycheck) and intranet password (set icon NewsArtInOSX on your questions about graphic style? it up with the Help Desk). To call desktop. The file will appear in CCI Sergio Pecanha and Chris Morris. Help Desk from outside the building: in a few minutes. 214-977-2911.
The Dallas Morning News Graphics Stylebook 27 AROUND THE BUILDING
Young St. Elevators FIRST FLOOR Main entrance I Advertising I training rooms I Security
ATM machine
MAIN ADVERTISING ADVERTISING LOBBY
Gladys
ADVERTISING
TRAINING ROOMS
Vending machines, Fedex pickup point, stamps and TRAINING mailbox ROOMS
SECURITY
Back entrance
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Young St. Elevators SECOND FLOOR Front I SportsDay I DallasNews.com I Al Dia I Reference I Cafeteria
DALLASNEWS.COM AL DIA
DallasNews Conf. Room
Sports Conf. Room
SPORTS
REFERENCE LIBRARY: Magazine and newspaper collections. DMNs on microfilm to 1800s
Vending machines (ice cream) Headliner diner
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The Dallas Morning News Graphics Stylebook 29 AROUND THE BUILDING
Young St. Elevators THIRD FLOOR Front I News Desks Metro I Photography Conf. I Copy Desks Room TEXAS AND I Art Department SOUTHWEST I Design Department METRO EDITORS
MANAGING EDITORS
Order photos
PHOTO RELIGION EAST DESK WING
INTERNATIONAL
WEST WING Conference Photo studio NATIONAL IT Room Helpdesk 2911
COPYDESK
1A layout Photo's digital darkroom
LAYOUT DESK Page Mngmt Photographer's NEWS area ART
Business Newsroom Technology QUICK Group (NTG) NEWS DESIGN Business Conf. Room Vending machines
News Art Conf. Room Back
The Dallas Morning News Graphics Stylebook 30 AROUND THE BUILDING
Young St. Elevators FOURTH FLOOR Front I Editorial and Points I GuideLive
Main I Feature magazines conference I Fashion Dallas room I Travel
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EDITORIAL, POINTS
Features Conf. Room
GuideLive
FEATURES
Fashion
Travel
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The Dallas Morning News Graphics Stylebook 31 AROUND THE BUILDING
Young St. Elevators BASEMENT I Ad Services Front I Back Copies I Imaging I IT I Maintenance
MAINTENANCE: Mechanical hardware
IT
AD SERVICES
BACK COPIES: Hard copies of old newspapers
PAGE SCANS: AD SERVICES Large format, Storage poster-sized scanners
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The Dallas Morning News Graphics Stylebook 32