Tuesday 15th June, 2010 Advertorial - CSR Page 7 Samsung flagship store opens in Colombo !Product prices slashed in line with govt. duty revision Softlogic, the authorized dis- groundbreaking LED TV Engine. Import duty reduction and the span of time into the spheres of tributor for Samsung Consumer Energy consumption is also customers could also enjoy IT, Telecommunications, Electronics & Home Appliances in reduced by 40% versus traditional attractive 36 months Interest Consumer Electronics, Office , openned the very first LCD HDTVs of similar size. free options amidst other spe- Automation, Retail, Samsung Flagship Store in Sri Additionally they are mercury free cials on offer. Automobiles, Computer Based Lanka and announced that prices and lead free in keeping with The authorized distributor- Airline Reservations, Power on electronic appliances have been being environmentally friendly. ship of Samsung marks another Solutions, Apparel, Property slashed in accordance with the The Samsung Flagship Store significant milestone for Development, Furniture and government’s recent revision of covers an area of nearly 3,000 sq.ft Softlogic, a leading, diversified Health Care holding Authorised duties. totally dedicated to providing a conglomerate in Sri Lanka, hav- distributorships for some Key superior consumer experience to ing expanded within a short Global Brand names. the customer with ample space to move around in and appreciate the state-of-the-art Samsung products on display, all designed with cus- tomer in mind. This is the first store of its kind in sumer electronics and perform- Colombo and is a home appliances, from ance and must visit to avail LCDs, Plasma TVs, the yourselfofthe Flat Screen TVs, Audios, strong latest and best Samsung Home Theater systems, value offerings. The electronics, the world’s leader in Refrigerators, Washing Machines, proposi- Store is located at digital technology, which is also Microwave Ovens, LCD monitors tion it No. 41, the fastest growing brand since to Mobile phones. provides Duplication Road, 2002, has great plans for the Sri Samsung has maintained its to the Colombo and is Lankan market. Having recently position as the leader in the global con- already proving to launched its latest HD 3D LED TV flat-panel TV market for the third sumer. The Samsung LED HDTV be a key landmark in the City. range to the market, the store also year running, a testimonial to the Series boasts mega contrast ratios, All product prices have been carries the entire line-up of con- company’s superior technological complements of Samsung’s slashed in line with the recent Ian Wright HNB commemorates visits MLH World Environment Day !Celebrates first anniversary of ‘HNB Green Pledge’ It is said that the substantive the task of inaugurating the Phase were planted in Vavuniya by the significance of planting a tree has II of the Green Pledge. HNB Team in children’s and elders universal power in every culture The Mawanella project was cer- homes throughout the town cover- and every society on Earth, and it emoniously inaugurated by the ing the – Saibaba Samithy, is a way for individual men, Managing Director/CEO, HNB, R Anbagam Children’s home, women and children to participate Theagarajah and Deputy General Mother Theresa and Sivan Kovil in creating solutions for the envi- Manager HR & Admin, J R P M Elders home. ronmental crisis. Paiva. This programme will be contin- 5th June 2010 was a signifi- 100 school children from ued throughout the country. cant day for the Hatna team as Mayurapada College, Rivisada The Hatton National Bank the Bank celebrated the 1st College, Baminiwatte College and PLC has always been concerned anniversary of the “HNB Green Thammita Maha Vidyalaya of about climate change and its car- Pledge”. Exactly one year after Mawanella also participated in bon footprint. HNB head office taking the Green Pledge and this programme. A special aware- building was designed to mini- implementing internal best prac- ness session was conducted at mize its impact on the environ- tices, the Bank launched its tree Mayurapada College, Mawanella ment. The Bank is also building a planting campaign in a bid to by Dr Sudarma Yatigammana, Green Office Building in reduce and reverse its carbon Senior Lecturer, Zoology Nittambuwa, a first amongst the footprint. This would ensure that Department, University of Banks. Awareness about minimiz- HNB in addition to reducing its Peradeniya. ing the use of paper, recycling consumption would also be 300 Kumbuk trees were planted projects, efficient use of building replanting the number of trees on the banks of Ma Oya on the materials, cladding work, eco Phil Stebbing the Cameraman and Ian inevitably used in the course of Attapitiya – Ussapitiya, friendly air conditioners etc have Wright at the mock press conference business - for paper etc. Aranayaka Road, Mawanella. been undertaken. HNB is involved room created for a part of his shoot Two teams from Mawanella 350 trees ranging from mango, in a project to protect the Bundala A seasoned international and Vavuniya were entrusted with jak, jambu, amberalla, teak etc National Park. traveller, Ian Wright is perhaps the most recognizable host of Globe Trekker. He is known for Elephant House ice cream at his witty banter and amusing interactions with locals. For the past seven years, he has hosted Guruge Nature Park over 50 episodes of the pro- gram, including more extreme The Guruge National Park in Ja-Ela is a locations like Arctic , serene oasis of breathtaking beauty. Frequented Kirghizstan and , by families who wish to get away from the hustle , , , and and bustle of the city, the Park offers a wide . Todate, range of attractions such as kids play area, zoo, Wright has won three U.S. Cable banquets hall facilities and many more outdoor Ace Awards for Best Magazine and indoor activities. Host. Wright now also stars in On May 29, 2010, Elephant House Ice Cream the cable channel Discovery signed up for exclusive selling rights at the Park. Travel & Living show VIP Visitors can now relax and enjoy a mouthwater- Weekends with Ian Wright. And ing bite of the ice cream of their choice. Elephant From Left to: Turnado Jayasundara - Area Sales Manager,Elephant House, Neil now he is in Sri Lanka to shoot House is proud to make its products available for Samarasinghe - Head of Frozen Confectionary ,Elephant House, Desha Shakthi, Dr M D a spoof Musical video with its customers at outdoor venues such as the Guruge J P - Chairman - Guruge Group of Companies and Rukmal Ehelamalpe - Mobile Stigmata. Guruge Nature Park. Channel Manager , Elephant House Full service virtual ad agency triadhot.com launches globally Online suite of creative es of providing COST-EFFEC- nology partner, Fortunaglobal Pvt findings, strategies, creative facilities and services, TIVE solutions, a CONVENIENT Limited(www.fortunaglobal.com), routes, insightful ideas, creative Triadhot.com, aims to widen mode of creating communication a Colombo-based technology solu- visuals, storyboards, jingle Triad’s reach from regional to material, and CUSTOMISED pro- tions company that specialises in scripts – the whole set of servic- worldwide tapping on fessional services for all its providing software for media, es, upon demand. 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For example, a client parently with built in communi- clients within and out of Sri both the client and agency to can brief the agency through an cation and updating features,” Lanka for close to two decades. manage a project transparently email or Skype call and servicing says Sarva Ameresekere, Chief Triadhot.com as an online with optimum ease and speed. personnel will interact with the Operating Officer of platform operates on the premis- Currently, Triad works with tech- client by presenting research triadhot.com.