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C&A partners with Cindy Crawford to create her very first exclusive fashion collection

She belongs to the first generation of international icons, has modelled for all the premier labels and still is one of the most successful models of all time. Today, Cindy Crawford is not only a but also a successful businesswoman and a mother of two kids. For C&A, she is now entering entirely new territory by designing her first fashion line “Cindy Crawford Collection @ C&A”. “Cindy Crawford is known to the world as one of the original models who defined that pivotal moment when fashion models became stars in their own right. As such, she represents the iconic aspirations of the generation to which we target some of our core ladies’ collections: chic, modern and timeless. At the same time, she managed to remain the ‘girl next door’ as she describes it herself, having also a personal life beyond the spotlights as a businesswoman and a mother,” explains Thorsten Rolfes, Head of Corporate Communications at C&A Europe.

Starting this fall, her collection will be appearing in more than 1,500 C&A stores and 8 online shops throughout Europe. It goes without saying that her personal style will be reflected in this collection. “My goal is to help design comfortable fashion for everyday wear,” she confirms. Cindy herself loves styles with which she looks good in everyday life, too, regardless of whether she is with her husband Rande Gerber or her children Presley and Kaia.

“I have always dreamed of having my own fashion line and am thrilled to be partnering with C&A on this venture,” says Cindy Crawford, who has now designed her first collection. There is no doubt that her many years of experience on the catwalk as well as as businesswoman and a mother have benefited her in this project. Therefore she knows the things that are important to women. The choice of C&A as a partner was an obvious one for her. “C&A has a long-standing history of providing quality designs at an affordable price point for its customers,” says Crawford. “It is important to me to be affiliated with a company that offers feel-good fashion with unparalleled customer offerings”. She is also impressed by C&A’s reputation offering value for money: top quality at favourable prices. For “Cindy Crawford Collection @ C&A” the supermodel took her inspiration from current trends while giving them her own very personal touch. The look is stylish, classical and contemporary, but also goes beyond the individual season.

The dress code is smart casual to easy, with elegant blazers, cardigans and sweaters as well as casual shirts, jeans and leather jackets. Details such as zips, fake-fur collars and belts look just as good as the clean-lined styles. The materials are top quality, consisting of blended woollen fabrics, merino and leather. All garments will be available in sizes 36 to 46, with knitwear in XS to XL.

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For the different seasons there will be three different looks, consisting of tops, bottoms and jackets. For autumn/winter this will consist of a natural line in warm, earthy colours with cord-velvet trousers, shirts and an exclusive leather jacket in antique pink. There is also a glam-rock line in cobalt blue and black with stylish tops, a three- quarter arm blazer and a grey rock-style leather jacket.

The third and biggest line in grey and black features sweaters, cardigans, a short blazer, slim-fitting trousers, shirts and a quilted jacket. A special extra and Cindy Crawford’s absolute favourite piece is the “coatigan”, a long cardigan which can also be worn as a coat. Its highly imaginative striped pattern in shades of grey and black makes it a definite eye-catcher.

All looks and individual garments can be freely combined, which means that they can be mixed and matched as required for any occasion, whether it is work, shopping or an evening out. This versatility is very important to Cindy Crawford: “I, like many women, prefer to wear clothing that is fashionable yet comfortable, and allows me to look my best when doing everything in my life – from taking my kids to school, to having a business meeting or meeting my husband for dinner.”

“Cindy Crawford Collection @ C&A” is flexible fashion enabling every woman to look perfectly groomed on any occasion: sometimes elegant, sometimes casual, sometimes classical, sometimes trendy, but always stylish – in fact a little like Cindy Crawford!

About C&A Europe: Founded in 1841, C&A Europe is today one of the leading fashion retail businesses in Europe with over 1,500 stores and more than 37,500 employees. Every day about 2 million people visit C&A in 20 European countries. In the financial year 2011/2012 C&A Europe achieved total sales of €6.8 billion. C&A Europe is an enterprise of Cofra Holding AG.

Press contact:

C&A Europe C&A Europe Wanheimer Strasse 70 Wanheimer Strasse 70 D-40468 Düsseldorf D-40468 Düsseldorf

Lars Boelke Thorsten Rolfes Company spokesperson Company spokesperson

Tel.: +49 (0)211 9872 2101 Tel.: +49 (0)211 9872 2749 Fax: +49 (0)211 9872 2748 Fax: +49 (0)211 9872 2748 E-mail: [email protected] E-mail: [email protected]