OUTDOOR GROUP MEDIA

CANADA

CANADA’S #1 HUNTING AND FISHING NETWORK

2021 MEDIA KIT Outdoor Group Media 802-1166 Alberni Street, Vancouver BC V6E 3Z3 - 604-428-0259

SPORTSMAN FAST CHANNEL CANADA FACTS 650,000 households reached across Canada A recent survey of 10,000 Canadian DISTRIBUTION hunters/shooters & anglers said: PARTNERS • 83% of shows produced in Canada are Bell TV exclusive to Sportsman Channel · 57% rate Sportsman Channel as the #1 hunting/fishing/ Citywest Cable shooting channel in Canada • Sportsman Channel honours Canada’s Outdoor lifestyles and offers a blend of top · 60% said the high amount of new Canadian content is MTS Allstream Canadian and U.S. hunting, shooting and the reason they prefer Sportsman Channel fishing shows. SaskTel · 84% cite the ability to view exclusive Canadian content Shaw • Our promotional marketing partners are in conjunction with top US programs as the reason a driving force in promoting NEW viewers they prefer Sportsman Channel Communications to our channel; Outdoor Sportsman WTC – Westport Group, Outdoor Canada and BC Outdoors · 87% said they notice product being promoted/ magazines and websites, ’s endorsed on the channel MARKETING PARTNERS Wildlife Federations. (Fish & Game Clubs) Outdoor Group Media · 61% watch the channel several times per week • Outdoor Canada • Top-rated exclusive programs, including: · 57% said that seeing a product being promoted • BC Outdoors Jim Shockey’s Hunting Adventures; Driven on the channel influences their purchase intent TV; Bob Izumi’s Real Fishing Show; Canada • Show Hosts and their in the Rough; Heartland Bowhunter; Michael • 68% see advertising of related brands/products Social Media Waddell’s Bone Collector; Rob Dunham’s as a valuable part of Sportsman Channel. • Western Canada’s Magnum Reloaded; Live 2 Hunt; In Fisherman Wildlife Federations Source: TN Marketing Survey, 2020 TV… and many more (full lineup available on • Trade / Consumer request). Shows Outdoor Group Media 802-1166 Alberni Street, Vancouver BC V6E 3Z3 - 604-428-0259

Our viewers are seasoned sportsmen and women, who are individuals engaged in Hunting, Shooting, MALE Fishing, ATVing and a variety of Outdoor Activities. 90% 81% hunt FEMALE OUR AUDIENCE 74% fish 59% are active target/sport shooters 10% 54% watch hunting programming on the channel 23% watch shooting programming on the channel AVERAGE AGE 50% watch fishing programming on the channel 45-55

Source: TN marketing survey, 2020

PROGRAMMING CONTENT: 70% HUNTING, 25% FISHING, 5% ATV AND ADVENTURE Outdoor Group Media 802-1166 Alberni Street, Vancouver BC V6E 3Z3 - 604-428-0259

ADVERTISING OPTIONS

OPTION 1 OPTION 3 Block Sponsorship – 3 hr block Run of Network Commercials • Opening message: 1 per show = 6 *Placement throughout network schedule • Commercials: 2 per show= 12 total *No prime selection guarantees • Promotional Drivers: 50 Cost: $10.00 PER 30 Second SPOT • Run of Network (ROS) Commercials: 50 spots • Weekly total delivery: 118 spots Please check with your Sales Representative to confirm all block sponsorships and prime-time commercial availabilities Total for 13 week Quarter: 13 x 118 = 1,534 prior to bookings Total Investment: $15,000

OPTION 2 Prime-time Commercial Placements • Placement of commercials within prime-time show schedules • i.e.; Monday-Sunday 6pm–midnight AND/OR Saturday and Sunday 8am – noon Cost: $30.00 PER 30 Second spot