The #1 Series of Travel Shows in the U.S.

Los Angeles February 21-22, 2015

www.TravelShows.com

Results – Event Summary

National TV Media Sponsor: Produced By: 2015 Los Angeles Travel & Adventure Show

Event Summary Attendee Gender Event Summary Los Angeles Travel & Adventure Show Date February 21-22, 2015 Venue Long Beach Convention Center Location 300 East Ocean Boulevard Long Beach, CA 90802 MEN B & C 226,000 sq. ft. WOMEN Halls 53% 47%

Attendance Summary 2015 2014 Total Attendance 33,484 32,181 Travel Trade 3,978 3,246 T Travel Agents 981 918 T Press 194 183 +5% Increase in Attendance from 2014 Attendee Age

30% Household Income (HHI)

25%

<$50k $150k+ 08% 20% 26%

$50k - $75k 16% 15% $100k - $150k 28% 10% $75k - $100k 21% 5%

54% Earn Over $100,000 18-24 25-34 35-44 45-54 55-65 65+ (4% Increase Over 2014) 76% in Peak Earning Years 35-65 (3% Increase Over 2014) Travel Expenditure

2015 2014 < $2,000

$2k - $2.5k

$2.5k - $5k

$5k - $10K

$10k+

5% 10% 15% 20% 25% 30% 54% Spend Over $5,000 on Travel (6% Increase Over 2014) Headline Speakers/Stages:

The on show floor 1,200 seat Travel Channel Theater hosted a leading cast of relevant travel experts and celebrities that connected with audiences.

18 Destination Sessions were held on the Destination Theater with speakers presenting over two days to a combined 1,200+ attendees

New in 2015, Savvy Traveler Theater hosted 12 sessions ranging from solo travel, packing tips, the latest travel technology, travel photography and how to make the most out of the travel experience, educated over 1,100 attendees over the two day period.

Other integral stages: Taste of Travel Theater and the Global Beats Stage hosted over 11 chefs and 28 performing acts showcasing cultural food and dance from around the world.

Celebrity Travel Speakers

+ Rick Steves, Travel Writer, Host of Rick Steves Europe and Travel with Rick Steves, Europe Through the Back Door

+ Samantha Brown, Travel Channel Host

+ Phil Keoghan, Host/Co-Executive Producer, The Amazing Race & Author, No Opportunity Wasted

+ Peter Greenberg, Emmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor

+ Pauline Frommer, Editorial Director of the Frommer Guides and Publisher of Frommers.com

+ Josh Gates, Host of Travel Channel’s “Expedition Unknown”

+ Joseph Rosendo, Host, PBS Series Joseph Rosendo’s Travelscope® experiential show floor immerses attendees in world wide destinations and vacation activities

+ Destination Theater + Savvy Traveler Theater + Taste of Travel Theater + Global Beats Stage + Scuba Pool + Segway Rides + Bubble Roller Land Orbs + Rock Wall + Mammoth Lakes Big Fish Promotion Summary

In 2015, the Los Angeles Travel & Adventure Show used a combine media mix to achieve another record-breaking attendance year. In total, our multi-media campaign generated over 71.5 million impressions.

BROADCAST TV / RADIO:

New in 2015, the Travel & Adventure Show expanded its TV campaign to include 4 stations. The event’s official broadcast partner was NBC. NBC provided on-air and on-line support for two weeks prior to the show resulting in over 16 million impressions.

A secondary TV campaign was carried out through KTLA, FOX, and ABC which provided on-air support the week leading up to the show resulting in an additional 15 million impressions.

NEWSPAPER: thiS weekenD! The Los Angeles Times ran 5 advertisements and Los Angeles Newspaper Group representing 9 community Rick SteveS • Samantha BRown • PhiL keoGhan papers around the LA market ran 7 advertisements PauLine FRommeR • PeteR GReenBeRG 10th annual resulting in over 7 million impressions.

Largest Travel Show Ever in L.a.

Largest travel Show NEXT WEEKEND! ever in L.a. FEB 21-22 10th annual Long Beach Convention Center Sat & Sun: 10am - 5pm

– Hundreds of Destinations – Travel Seminars – Culinary Demos – hundreds of Destinations – Travel Deals & Prizes – travel Seminars FeB 21-22 – Rock Wall, Scuba Diving – culinary Demos Long Beach convention center and more... – travel Deals & Prizes Sat & Sun: 10am - 5pm – Rock wall, Scuba Diving and more...

NAtiONAl tV MEDiA SUPPORtiNg SPONSORS: CONtRibUtiNg OFFiCiAl AiRliNE PRODUCED bY: SPONSOR: SPONSOR: SPONSOR:

Experience Pavilion

Rick SteveS • Samantha BRown • PhiL keoGhan • PauLine FRommeR • PeteR GReenBeRG • JoSh GateS • JoSePh RoSenDo

NAtiONAL tV MEDiA SUPPORtiNg SPONSORS: * *ReGuLaR $16 aDmiSSion – Promo code: Lat220 SPONSOR: *ReGuLaR $16 aDmiSSion onLine Full price $16. Coupon is good for $5 off Regular Admission On-Site.

Experience Pavilion Promo code: Lat215 (or at the Door 16 & UNDER FREE. All children under 16 need to be accompanied note: only cash is accepted on-site. with this coupon) at all times by a parent/guardian. One coupon per person per day. CONtRibUtiNg SPONSOR: OFFiCiAL AiRLiNE SPONSOR: PRODUCED bY: Cannot be combined with any other offer. Photocopies accepted. Full price $16. Coupon is good for $5 off Regular Admission On-Site. 16 & UNDER FREE. All children under 16 need Registration required for all show activities. to be accompanied at all times by a parent/guardian. One coupon per person per day. Cannot be combined with note: only cash is accepted on-site. any other offer. Photocopies accepted. Registration required for all show activities.

kiDS 16 anD kiDS 16 anD www.LatravelShow.com unDeR FRee! www.LatravelShow.com unDeR FRee!

OUTDOOR ADVERTISING:

The Travel & Adventure Show strategically placed (7) highway bulletins in/around the LA market including positions on the San Diego Freeway, Harbor Freeway, Santa Ana Freeway, and Artesia Freeway resulting in over 26 million impressions. Promotion Summary – Continued

RADIO ADVERTISING:

102.7 KIISFM was the event’s official Radio Sponsor including on-air commercials, online exposure and live on-air morning mentions with top morning talent Ryan Seacrest. Additionally, KIISFM orchestrated 3 trip giveaways with Japan, South African Airways, and Mexico.

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MEDIA SPONSOR PROMOTION

Travel Channel Dream It. Plan It. Book It.

Explore thousands of vacation options and speak to destination experts who can help you plan your next   &%&%"%& '#$&%)  )#* #"&(!% '& #& " & %#%'!  The show’s official national media partner made sure vacation. Plus, nd amazing trip giveaways, cultural entertainment, renowned travel experts, hundreds of show-only specials, unique travel seminars, culinary demos and more. everyone knew about the show through dedicated e-blasts, Attend the biggest travel shows in the West! MARK YOUR CALENDER! Santa Clara, CA e-newsletter inclusions and social media channels. February 7-8, 2015 San Diego, CA February 14-15, 2015 Los Angeles, CA February 21-22, 2015 Sunset Magazine APPEARING: Sunset Magazine supported the show with two national RICK STEVES SAMANTHA BROWN PETER GREENBERG PAULINE FROMMER Host, Rick Steves Europe Travel Channel Host Award Winning Travel Guidebook Author Journalist, CBS News

NATIONAL TV MEDIA SUPPORTING SPONSORS: CONTRIBUTING SPONSORS: MEDIA SPONSOR: print ads in the January and February issues, plus, SPONSOR:

*Check Website for Speaker Appearance Schedule/Exhibitors for Each Show

Buy $9 Tickets Online – Promo Code: SUNSET dedicated e-blast to thousands of its Western subscribers. PRODUCED BY: FIND US ON: www.TravelShows.com

AFAR AFAR magazine sent out dedicated e-mail blasts to promote the show to its high-end traveler base.

Los Angeles Magazine Online and e-mail assets were used to help promote the show to Los Angeles magazine’s refined local LA subscribers.

UNPARALLELED MEDIA COVERAGE

The event garnered millions of impressions through our extensive PR efforts including FOX coming out to the show on Friday morning and KTLA news coverage, plus additional publicity in print, online, and calendar listings. Promotion Summary – Continued

Facebook:

Within the week leading up to, and including, the LA event, the TAS Facebook posts reached 154,400 users and created over 178,00 unique impressions.

Twitter:

By engaging celebrity speakers, local and national bloggers and industry professionals, as well as implementing a, aggressive Twitter Advertising campaign aimed at Los Angeles area travelers, the @TravAdventure created over 78,500 impressions. The Los Angeles hashtag, #LosAngelesTravelShow, was used in 699 posts by 319 unique users, reaching over 2,861,000 users while creating over 6,286,700 impressions.

INSTAGRAM:

The TAS Instagram account, @TravAdventure, posted 7 times during the show weekend, resulting in 115 likes and 86 new followers. Join Us in These Markets

San Diego January 16-17, 2016 Chicago January 23-24, 2016 Dallas January 30-31, 2016 Washington D.C. February 20-21, 2016 Los Angeles February 27-28, 2016 Bay Area/Santa Clara March 5-6, 2016 Philadelphia March 19-20, 2016

www.TravelShows.com

Interested in Exhibiting/Sponsoring: P: 203-878-2577 | E: [email protected]

National TV Media Sponsor: Produced By: Find Us On: