Don’t just take our Advertising Rates word Page rates Dimensions: A4 ad Full page £2,365 Trim size – for it... Half page £1,265 297mm (h) x 210mm (w) Quarter page £655 With bleed – 303mm x 216mm Double page spread £3,795 ‘I love The Oldie and have Inside front cover £2,695 Half page horizontal ad bought it since it started; it Outside back cover £2,695 134.5mm (h) x 180mm (w) has the best of everything: Inside back cover £2,530 writers, cartoons, letters Early right-hand position Half page vertical ad – and a matchless agony (Front 30 pages) +15% 273mm (h) x 88mm (w) aunt…’ Web Directory £375 Joanna Lumley Quarter page ‘The Oldie is a monthly Website Display: 134.5mm (h) x 88mm (w) masterpiece of wit and Leaderboard banner £500 Classifieds: 124mm (h) x 88mm (w) intellect. It keeps its writers MPN £300 busy and its readers Classifieds column width happy – what more can Classified 1 column 42mm one ask?’ Colour box rate £45 per scc 2 columns 88mm Harry Enfield Getting together section 3 columns 134mm £4.00 per word +VAT 4 columns 180mm ‘The Oldie? It’s the new Box no. £10 extra Punch, the new New Web Directory Yorker, it’s brilliant’ Inserts 60mm (h) x 90mm (w) Gyles Brandreth £75 per 1,000 up to 10g Website ‘I love The Oldie. I always Series discounts Leaderboard banner feel hugely amused and 3–5 insertions 15% 728 pixels x 90 pixels excited by the pieces and 6–8 insertions 20% MPN the editorial. I think it has 9–12 insertions 25% 300 x 250 pixels worked brilliantly for my Agency commission 10% Market Place generation particularly 200 pixels deep x 300 pixels wide and for all generations generally’ Jilly Cooper Production Information Please use the following guidelines to create PDF files that conform to ‘Their trick is to make our specifications all this grumbling seem l All files to be supplied as high-resolution PDFs such fun... l Files must be centred to the page with crop marks and 3mm bleed l All images contained within the PDF must be high-resolution Joan Bakewell (300dpi recommended), CMYK format l Display ads to be supplied via email to: [email protected] All web adverts should be provided as jpegs

Terms & Conditions The right to decline or omit any advertisement is reserved and all copy subject to approval. Advertisements are accepted only on the condition that the advertisement does not in any way contravene the provisions of the Trade Descriptions Act. CANCELLATION PERIOD – 8 Weeks prior to publication date. TERMS OF BUSINESS – 28 days from date of invoice Any specialist requirement must be stated in writing at the time of booking. Exclusivity is not offered in any format. Contacts Paul Pryde for Display and Inserts on 020 3239 7098 Melissa Arancio for Display and Online on 020 3859 7093 Kami Jogee for Classifieds and Online on 020 3859 7096 Alternatively email [email protected] Shortlisted for the Magazine 109,245 of the Year readers award The Oldie’s latest circulation is the highest ever at 47,116*

The Oldie is one of the fastest growing magazines in the UK The Oldie’s circulation has nearly doubled in eleven years *July-Dec 2020 ABC MEDIA INFORMATION www.theoldie.co.uk Who writes About for The Harry Mount Editor Oldie? The idea for The Oldie was conceived by Richard Anne Robinson Ingrams, who was the editor for 22 years, and Antonia Fraser Alexander Chancellor, editor from 2014 to 2017 Craig Brown l The Oldie is 26 years old this year. It is not a retirement magazine but an irreverent, humorous magazine packed with great writing. 92% of our readers state ‘reading’ as their number-one hobby Giles Coren l The Oldie has been dubbed ‘ for grown-ups’ and is read by Giles Wood and Mary Killen intelligent people who are fed up with the formulaic nature of the from TV’s Gogglebox celebrity-obsessed national press Gyles Brandreth l As well as having a lively reviews section, The Oldie is packed with the very Henry Blofeld best cartoons John Lloyd l The Oldie is published every four weeks and has 108–148 pages Ian Lavender l 98% read three-quarters of the magazine or more Lucinda Lambton Every quarter we publish The Oldie Review of Books with the main magazine, Lynn Barber as well as a foreign travel supplement in January, a UK travel supplement in Mary Kenny March, a Christmas Gift Guide in November and a cartoon calendar Matthew Norman Why advertise in The Oldie? Maureen Lipman Melvyn Bragg l Oldie readers are difficult to reach: only 28% read Private Nicky Haslam Eye; only 16% read Prue Leith l Oldie readers trust the integrity of Harry Mount and the magazine, and, hence, believe in its advertisements Rachel Johnson l Roger Lewis Oldie readers are classic empty-nesters with highly disposable incomes. Essentially, they are the wealth of the Stephen Glover country and The Oldie is the route to market Tom Hodgkinson l Advertising works in The Oldie: 70% of advertisers renew Penny Mortimer their ads Richard Osborne l Your advertisement will be in good company: Baillie Valerie Grove Gifford, Noble Caledonia, English National Opera, Peter Christian, Great Rail Virginia Ironside Journeys, Christian Aid and the Poppy Appeal among many others Andrew Robson l No wastage: with 37,000 subscribers, you can be confident that your inserts will always be in a purchased copy read by a reader rather than one that stays Elisabeth Luard on the shelf John McEwen l Versatility: there are many commercial opportunities with The Oldie: James Le Fanu sponsorship of supplements and events, the website and, of course, a £150K very attractive active list of 37,000 subscribers will be spent on marketing l The Oldie website has just reached its highest ever viewership of in 2020 150,000 and 43,000 unique users. So now more than ever is the time to advertise online. (Please request our digital media pack for further information)

‘Ennui gets me through the day’ About the readers Some

Our latest reader survey attracted an Travel satisfied unprecedented response from both l Our readers love to travel which is advertisers: the magazine insert and our website why we publish two travel articles an users. We have included some of the issue and a 40-page supplement every ‘As the late, great A A Gill said highlights below: January of our annual Illustrators l They have visited the following con- catalogue (and I now borrow Who are they? tinents THREE times or more: the sentiment), “I look l 86% ABC1 Africa 48% l Average income: £50,569 Asia 51% forward to each copy of The l 68% male The Americas 63% Oldie with a childish glee.” It is Australasia 40% not a stand-alone magazine Their savings but a Venn-erable diagram of l 65% have stocks and shares Educated a publication, overlapping the l 40% have unit trusts l Oldies read quality dailies, with 36% idiosyncratic intelligence of l Only 34% have healthcare taking the Spectator, the fun of Punch, l 1 in 5 are interested in retirement l 92% of our readers cite reading as and the self-conscious mischief care their favourite pastime: gardening 50%, of Private Eye. theatre 48%, walking 45% , museums 41% Internet usage ‘It is the loop-the-loop on l Over 88% purchased books and over Oldies enjoy a drink a Stannah stairlift, the Zimmer 66% booked travel online. So, Oldie l 71% of our readers enjoy wine, 41% frame on rollerblades, and readers are used to buying products enjoy real ale, 39% enjoy Scotch, 29% the excitement of a goal in Why advertise in The Oldie? online enjoy champagne and 19% enjoy port. extra time.’ Come along to an Oldie Literary Lunch Chris Beetles Gallery Charitable at Simpson’s-in-the-Strand, watch the l An incredible 82% of Oldie readers wine and laughter flow, and see for ‘The team at The Oldie are give to charities three or more times yourself! always friendly and helpful, a year. and the adverts we’ve placed l The average annual donation A sense of fun with them have brought is £407. l 90% of oldies said they liked the l Our charity advertisers cartoons the most. Our cartoons set in many new visitors to include the Stroke Association, us apart: no other magazine has as the gallery.’ the Arthritic Association, the Actors’ many quality cartoons Mall Galleries Benevolent Fund, Epilepsy Research every month that and British Heart Foundation. entertain and ‘The Oldie ‘The Oldie is like many of is the new make you smile New Yorker’ our clients – educated, Gyles experienced, yet with a cheeky Brandreth sense of humour and a refreshing honesty – which means it strikes a real chord with readers’ Literary Lunches at The Oldie of the Year Kirker Holidays Simpson’s-in-the-Strand Awards ‘The Oldie has helped us reach At The Oldie’s monthly literary The annual Oldie of the Year a new market of potential lunches, sponsored by Doro, you Awards is the most exciting, customers for our boating can enjoy meeting, seeing and entertaining and irreverent awards holidays. The magazine has hearing some of the country’s ceremony around. More than a a mature readership who are most interesting authors, poets, hundred of the most respected politicians and commentators. oldie names in politics and our main target market. 2016 Recent speakers have included: entertainment gather to celebrate has seen a dramatic increase Posy Simmonds, the year’s finest examples of true in customers, some of which we Andrew Roberts, Oldie spirit. Past winners have can attribute to use of this new Barry Cryer, included Ken Clarke, Joanna advertising outlet’ Gyles Brandreth Lumley, , Napton Narrowboats and Alan Johnson Vera Lynn and Prince Philip. This year’s awards are sponsored by Baillie Gifford