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December 2014

2014 The aiD ly Gamecock, Wednesday, December 3, 2014 University of South Carolina, Office oftude S nt Media

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This Newspaper is brought to you by the 2014 at Scholar Commons. It has been accepted for inclusion in December by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. UNIVERSITY OF SOUTH CAROLINA WEDNESDAY, DECEMBER 3, 2014 VOL. 116, NO. 64 • SINCE 1908

Cody Scoggins / THE DAILY GAMECOCK

‘HandsThey chanted, up Don’t shoot’ Clarie Randall / THE DAILY GAMECOCK Over 100 people watched the USC historic holiday event Tuesday. Students hold forum on, march a half minute silence for the four and a half in protest of Ferguson shooting hours Brown laid dead in the street. Tree as green, Every member of the march was given a Natalie Pita small rock, which was used as a symbol for @NATALIEPITA black individuals who have been killed by hope bright as police offi cers. “Every person here has a rock, and every About 200 students — black, white, male, rock is made up of atoms. The countless female — marched from Greene Street to ever 60 years number of atoms in each and every rock the State House in a line that stretched a represent the bodies, the black bodies, that city block on Tuesday night. They started are being killed for no other reason than in complete silence, but as they drew closer, after first lighting their skin,” said Karli Wells, one of the event they began their simple, four-word chant: organizers. “We represent the genocide Scores of people light historic “Hands up, don’t shoot.” that’s taking place in our country.” They were protesting the recent events Horseshoe with holiday cheer But among the crowd, there was one in Ferguson, Missouri, in which Michael element that stuck out from its surroundings Lois Carlisle Brown, a black man, was killed by a white — the Confederate fl ag waving on top of the @LOISCARLISLE police offi cer. An interest group composed State House behind the protestors. of members of between 30 and 40 student “It’s a symbol of all of these things wrong The air was warm for December, but the smell of organizations organized the march, which in our country, in our state, at USC,” Wells cider and a drifting scent of pine alluded to something followed a forum on the incident. said. “We have a responsibility to make a undeniably colder. There’s something about holiday When the group reached their destination difference and to be that change.” lights that puts a chill on the breeze, and a glow in the on the Statehouse steps, they listened to heart. When the holiday season hits, a sparkle sneaks poems, read names of black people killed by itself somehow into the sleep-deprived eyes of an exam- police since summer 2014 and had a four and PROTEST • 3 weary college student. Over 100 people gathered at the front of the Horseshoe Tuesday night to take part in the 60th annual tree lighting ceremony. The crowd was made up mostly of students, but there were families with small children scattered about, as well as members of the faculty and SceneSC to showcase Columbia citizens. “I heard about it somehow, through Facebook or Twitter or one of those, and thought I’d come by,” said fi rst year political science student Madeline Bonder. “I stopped by Cool Beans to get something warm, then student musicians came on over.” In front of Bonder on the grass was one of the PAALS “We have some good bands here, and it’s always Nonprofi t to host USC talent good to feature them.” TREE • 3 at New Brookland Tavern While they do plenty of work with bands across the state, SceneSC is based in Columbia Erika Ryan and holds a special connection to its home and @RIKA_RYAN the university. Columbia has a sizable music scene in itself, but SceneSC aims to get more Pi Phi donates Countless talented artists are enrolled at USC students involved. USC, but professors aren’t the only ones who To fi nish out the fall semester, SceneSC will have noticed. This Friday, SceneSC will host a host a showcase at the New Brookland Tavern 500 books for showcase at New Brookland Tavern featuring on the last day of classes, exclusively featuring several USC based bands. bands made up of USC students. This Friday, SceneSC is a nonprofit group aiming to electronic project Callosum, the high-energy first philantropy support the South Carolina-wide music scene. rock band Casio Mio and fi ve-piece indie group Aside from blogging, streaming podcasts, Corbett Alexander will take the stage. posting reviews and keeping readers in the Mason Youngblood of Callosum, a fourth- Next Tuesday, Dec. 9th, the USC chapter of Pi Beta Phi loop about upcoming shows and festivals, the year biology student and the music director will donate 500 new books to South Kilbourne Elementary. organization puts on plenty of shows of their at WUSC-FM , is thrilled to perform in the The event was not only part of the sorority’s philanthropy, own, providing support to local artists. inaugural student showcase — the relationship but also a signal of its return to USC’s campus. Throughout this fall, David Stringer, between SceneSC and musicians is mutually The books that will be donated were purchased by the founder and operator of SceneSC, has been benefi cial, to say the least. Pi Beta Phi foundation. On a national level, events such as working alongside Kalyn Oyer, fourth-year “[SceneSC] creates a platform for musicians this book donation are funded by the Literacy Fund at Pi Public Relations student and Public Relations who are students at USC to receive exposure Beta Phi Foundation. Hoping to create a more literate and assistant for SceneSC, in a campaign to from a regional music blog but also helps productive society, the fund also fuels initiatives such as develop a stronger connection between the expand SceneSC’s viewership,” he said. “It just Champions are Readers, Arrow in the Arctic and Fraternity organization and the students on campus. helps everybody involved.” Day of Service. “This is the first show we’ve done with “They’re new books ... the kids at the elementary school specifically USC student bands,” Oyer said. are the fi rst to own them,” fi rst-year student and member of SCENESC • 5 the Pi Beta Phi academic committee Callie McCarty said. “Pi Beta Phi’s philanthropy is ‘Read, Lead, Achieve,’ and it’s all about making sure every child can lead so they become future leaders.” The event will be the fi rst philanthropy for Pi Beta Phi this semester. The national fountain will donate the books in part to honor the recolonization of the sorority this semester. McCarty also mentioned dodgeball and volleyball fundraising tournaments as chapter philanthropy events for the next semester. The chapter inducted 207 chapter members earlier this semester as part of its recolonization. “The members and the sisters in the chapter step up, and everybody wants to be as involved as they can. Everybody’s very involved in the chapter, everything we do,” McCarty said. “Whether it’s a social event, philanthropy event, helping someone out in the chapter — everyone’s really involved. You don’t have to corral anybody to do it. Everybody just volunteers their time right away.” —Brandon Waltz, Staff Reporter Courtesy of SceneSC Student bands Callosum, Casio Mio and Corbett Alexander will perform in concert this Friday. 2 Wednesday, December 3, 2014

Editor-in-Chief Coastal Carolina students handcuffed after HANNAH JEFFREY Managing Editor SAMANTHA LOCKWOOD writing in chalk about Ferguson incident Online Editor KATIE COLE Design Director BRITTANY WILT A group of three students at the Coastal Carolina University students were Special Sections Director KELLY VILLWOCK handcuffed Monday night after drawing and writing chalk statements disapproving of Special Editorial Director the grand jury’s decision in the Michael Brown case, WIS reported. LOIS CARLISLE According to university offi cials, no arrests were made and no charges were fi led, but Copy Desk Chief DREW MUELLER a photo of the handcuffed students has been circulating social media. MARY KATE GARMIRE “Once at the location offi cers observed comments, several which were vulgar in EMILY READY Photo Editors nature, written in chalk on the sidewalks, call box, concrete benches and tables, lamp KAMILA MELKO post bases and on the bridge connecting the Prince Lawn and Wall Building,” said the HANNAH CLEAVELAND News Editor CCU Department of Public Safety incident report. NATALIE PITA Police told the students about other channels to post communications on campus and The Mix Editor BELVIN OLASOV were released on the scene until, according to the report, “a determination can be made Viewpoints Editor regarding criminal charges.” BEN CRAWFORD The report also said until the Offi ce of Student Conduct can speak with the students, Sports Editor DANNY GARRISON the chalk will be held in evidence. — Natalie Pita, News Editor Copy Editors SARAH SCARBOROUGH DEBBIE CLARK, CHELSEA MORRIS, Faculty Adviser GRIFFIN HOBSON, KELLY ELLIOTT, DOUG FISHER KEVIN KEATING, MADELEINE VATH, Business Manager MARY HINNANT, SETH ISMAIL, RANA KRISTINE CAPPS Senators to fi le legislation requiring body cameras SOBEIH Creative Director Asst. Photo Editor EDGAR SANTANA CODY SCOGGINS Production Manager Asst. Mix Editors DEGAN CHEEK Two state senators, both democrats, plan to fi le a bill Wednesday that would require ARTIE BRASWELL Creative Services ERIKA RYAN ASHLEY CROMPTON, RANNAH officers in the state to wear body cameras while on duty in order to record their Mix Design Director DERRICK, LINA LEGARE, KODY KRATZER activiteis and interactions with others, The State reported. GREY KLEIN Student Advertising Manager Asst. Viewpoints Editor JAKE ROSE “History has demonstrated that eyewitnesses are not always the most reliable form KATHLEEN SCHIPANO Advertising Representatives of evidence,” Senator Gerald Malloy, D-Darlington, said in a news release. “It is time Viewpoints Design Director DAVID CHEETHAM, THOMAS RACHAEL MCGAHEE DIGENNARO, MICHELE DRESSLER, for South Carolina to invest in common sense technology. This investment is critical to Asst. Sports Editors AMBER GRANT, DREW HART, IAN preserving the integrity of our system of justice.” DAVID ROBERTS PEACOCK, ERIN O’CONNELL, HOLLY TANNER ABEL HEATON, WRIGHT CLARKSON, JOSHUA The senators cited the disputed facts in the incident between Michael Brown and Sports Design Director DAVISON Darren Wilson in Ferguson, Missouri, saying that body cameras would clarify the facts. BIANCA CORREA They also cited the dashboard camera that led to the arrest and fi ring of a state highway Student Media Director patrolman after he shot a man at a traffi c stop. The Daily Gamecock is the editorially independent student newspaper — Natalie Pita, News Editor of the University of South Carolina. It is published daily during the fall and spring semesters and nine times during the summer with the exception of university holidays and exam periods. Opinions expressed in The Daily Gamecock are those of editors or author and not those of the University of First black Southern senator since South Carolina. The Board of Student Publications and Communications is the publisher of The Daily Gamecock. The Department of Student Media Reconstruction sworn in is the newspaper’s parent organization. The Daily Gamecock is supported in part by student activity fees. One free copy per reader. Additional copies may Tim Scott was sworn into the U.S. Senate by Vice President Joe Biden Tuesday at be purchased for $1 each from the Department of Student Media. the U.S. Capitol, The Associated Press reported. This makes Scott the fi rst black U.S. dailygamecock.com senator elected from the South since the Reconstruction era. Scott was appointed to the U.S. Senate in January 2013 by Gov. Nikki Haley after Jim DeMint, the former holder of the post, resigned. CONTACT INFORMATION Scott was been elected to serve the two remaining years of DeMint’s term. After the November election, he became the fi rst black candidate to win a statewide race in Offi ces located on the third fl oor of Russell House South Carolina since Reconstruction after the Civil War. He will face re-election for EDITOR THE MIX [email protected] [email protected] his fi rst full term in 2016. NEWS SPORTS — Natalie Pita, News Editor [email protected] [email protected] VIEWPOINTS PHOTO [email protected] [email protected] CORRECTIONS Newsroom: Editor’s offi ce: 777-7726 777-3914 If you fi nd an error in today’s edition of The Daily Gamecock, let us know about it. Email [email protected] and we will print the correction in our next issue.

Free to USC students, faculty, and staff with CarolinaCard. For more information or assistance, visit www.cp.sc.edu or call (803) 777 - 3950. This event is subject to change. Paid for by Student Activity Fees. JINGLE Russell Thursday, December 4th House JAM 8 p.m.! Ballroom A Capella Show!

FEATURING Street Corner Symphony ALSO: The Cocktails, Cockapella, & Carolina Gents Wednesday, December 3, 2014 3

TREE • Continued from 1 in years past, the Carolina Service Council, who something to wake up to Christmas morning.” are partly responsible for the annual lighting Dec. 2 service dogs, dressed to the nines in a “Let It event, partnered with the Salvation Army for its Major Coulson and his wife have been offi cers Snow” motif sweater with a false beard and Santa regional Christmas toy drive. of the Salvation Army for 30 years and plan hat on. He was just as excited for the event as his Piles of stuffed stockings sat nestled up under on retiring within the next decade, but he said human counterparts. the tree. working with Carolina students has always been “I love to see the hope of the future refl ected Matthew Isales, director of the Carolina Service inspiring to both of them. in the hearts, lives and values of the gamecock Council, commended student and faculty donors “There’s no word in your language that says it family,” Victoria Cartier, a self-described “proud alike on their “tremendous service effort” this can’t be done,” Major Coulson said. “Every year, gamecock mom,” said as she looked on from the year in the Carolina Cares Donation Drive. you put your minds together to solve a problem.” edge of then crowd. Cartier drove in from Cayce Isales also declared the Families Helping He invited students to “expect change” from to watch the event. Families meal packaging program a success. “the fact that people can renew their hopes for the At the podium, USC President Harris Pastides, For Thanksgiving, students packed meals for future,” thanks to donation drives like Carolina who later lit the tree, took a moment just to look local families who couldn’t normally afford a Cares. up at the evergreen before the crowd. traditional holiday meal. “This event exemplifi es the warmth I feel from “How many of you have seen the tree at “As we sat down to Thanksgiving dinner, 23 everyone on this campus,” said Student Body Rockefeller Center in New York?” Pastides asked. families sat down with us.” Isales said. President Lindsay Richardson. She encouraged A few people raised their hands. “Well, it may be In addition to the toy drive, students came students to “give your friends hugs after this taller, but I don’t think it’s any more beautiful together to write over 1,300 holiday cards to send ceremony,” at which point Cocky, who had been than ours.” to servicemen and women overseas who would not circulating through the crowd, began hugging The tree lighting ceremony is as old as the be able to make it home for Christmas. everyone nearby. university’s president. (“I’m not excited about This year marks the 45th anniversary of Efforts such as Carolina Cares embody that,” he told the crowd.) It began in 1954, “the Carolina Cares, and, as Isales put it, “students’ the “high spirits of being a Carolinian,” to year Elvis cut his fi rst hit. ... When Bing Crosby desire to lend a hand” is still strong all these years Richardson, who encouraged everyone to follow sang and starred in White Christmas,” Pastides later. the “self-created light” within themselves. said to give a sense of scale. Along with individual donors, many student The Hand Middle School Chorus closed the “This is a time for Christians and Jews and organizations, academic departments and Greek ceremony with a medley of familiar tunes that had Muslims to all come together to light our tree,” life chapters came together to stuff stockings, too. the crowd swaying and singing along. he said. Major Roger Coulson, a representative of the “Because of you,” Isales said. “Families, children And this year, the tree was donated to the Salvation Army of the Midlands, also spoke and soldiers can celebrate with us this holiday university by a regional tree farm. Tuesday n ight . season.” The event not only celebrated brotherhood “Over 3,800 children have been ‘adopted’ by “Because of you,” Pastides said. “Our world and the upcoming holiday season, but also the the South Carolina Salvation Army,” he said. shines a little brighter.” generosity of the Carolinian spirit. This year, as “And because of you, those children will have DG

PROTEST • Continued from 1 the fi re lit because it’s so easy for movements to of 53 members of the police force are black, the die out after a couple of days, after it’s not popular protestors discussed the racism still present today. Jon McClary simply pointed behind him to anymore,” McClary said. “We have to make sure “Racism isn’t something that happens the 200 students that had come out, when asked this won’t happen again. I would love it one day exclusively to black people. It isn’t something if he thought the forum and protest had been when we don’t have to have events or things like that happens exclusively to black males. It doesn’t successful, event organizer and third-year public this.” just happen in Ferguson,” Wells said. “It happens health student. The fuel for the protest came from the hour- here as well. Yes, it’s about race, but there are also “We have reached and pulled so many areas long forum beforehand. The event was called other issues interwoven.” of campus that it was bound to be successful,” “State of Emergency: The Decision.” Bender decided to give a concrete example he said. “I think it’s a good stepping point in the The panel for the forum featured Jay Bender, of racism he could see in society. He asked the right direction and shows that people are really the Freedom of Information Chair for the USC audience how many of their parents had told excited about change.” School of Journalism of Mass Communications; them to keep their hands on the steering wheel if The protest ended with Courtland Thomas, Lamar Fyall, an assistant solicitor in Richland stopped on the road by a police offi cer, and almost another organizer of the event, encouraging the County; and Carl Wells, assistant director of the half the audience raised their hands. protestors to use the pain they were experiencing Offi ce of Equal Opportunity Programs. “We all know the most enforced traffi c crime positively. They quickly started off by giving their is DWB — driving while black,” Bender said. “Tonight we should leave here determined, opinions on the events that had unfolded in “There’s institutionalized racism right there … I educated, aware, empowered,” Thomas said. “It’s Ferguson. think we need to train the police. I think we need up to us to turn the pain that we’re feeling from “What do I think the cop should have done? to train society as well.” all the lives that have been lost, turn that pain I think the cop should have deescalated the into promise for the future.” situation from the beginning,” Bender said. McClary echoed the same sentiment, saying “Isn’t it interesting that the majority population he thought that the forum and protest had the in Ferguson is African-American and the city potential to create change because it showed that council is all white?” USC students “aren’t just going to sit down for When faced with the statistic that 67 percent anything.” of citizens in Ferguson are black, but only three “We have to keep moving, and we have to keep DG Now Hiring

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Dance affirms life in face of cancer

Jessica Snyder / THE DAILY GAMECOCK USC dance students are putting on a performance this week that gives touching consideration to the lives of those shocked, torn and changed by cancer.

Dance production partners people being diagnosed and how it affected said Eguchi. “This piece is dedicated toward with USC research center relationships with significant others and the idea of being so focused and at the end, family members. Some dances told stories you never know what you’re going to get.” Morgan Smith of awakenings to the real meaning of life The choreographers created touching @MORETHANMORGAN and true beauty, while others conveyed the performances that allowed the audience to end of life and how to cope with the loss of encounter the unfortunate emotions and The USC Dance Program will present a loved one. strife they had to face while someone close four evenings of original choreography this The recurring theme amongst all the to them fought a vicious battle with cancer. week inspired by the many struggles of performances is how strength, love and Dr. Frank Berger, Director of the living with an evil condition that causes support from loved ones and the community USC Center for Colon Cancer Research, destruction in more than one aspect of life: is required to get through a vigorous expressed his appreciation for the great cancer. situation such as dealing with this disease. partnership with the student choreographers USC dance students have paired with the When first discussing collaboration and was blown away by how the dancers USC Center for Colon Cancer Research between the Center for Colon Cancer tapped into their emotions and experiences to create Affirmation: A Journey of Life Research and the student choreographers, an to create a magnifi cent performance. Through Dance. The show uses a series of immediate “cancer” connection was made. “They brought us an experience we won’t contemporary dances to express the many Several of the 13 pieces were inspired by the forget,” Dr. Berger said. “And for all of those heartbreaking phases of cancer. dancers’ own experiences with the disease. who have experienced cancer, we honor you.” Fourth-year choreographer Mary Sigward “I was hoping to express the idea that Showtime is at 6 p.m. each evening of performed the dance “Benign,” which life was really short,” said third-year Dec. 2 through Dec. 5 in Drayton Hall featured an emotional poetry performance choreographer Allison Eguchi about her Theatre. Tickets for the concert are $12 for by fourth-year English student Mick dance “Enough,” which featured three students; $16 for USC faculty staff, military Johnson. dancers carrying glowing balls that gradually and seniors; and $18 for the general public. “The term is not only connected to the lost their radiance throughout the dance. Tickets are only available at the door. physical disease,” Sigward said, “but to “The idea was inspired by my grandmother thoughts, emotions and relationships, too.” who worked her entire life, and then she Many of the dances told stories of passed away from cervical cancer last year,” DG Pitbull releases ‘party playlist’ “Music is a universal language — it “Globalization” breaks down barriers, limits, borders, religion, beliefs, cultures and it brings Release Date: Nov. 21 everybody together,” Pitbull said at a GMA Chat. “That’s what globalization Artist: Pitbull is all about.” Label: C Pitbull continues to deliver his RCA Records boastful phrases about picking up Duration: 39 minutes women. For example, in “Sexy Beaches” he sings, “And I know what they want, And I know what they need, I just look American artist ‘em in the eyes, And they’re leaving creates multicultural with me.” He brings phony charm to hip-hop album “Day Drinking” with the line “Baby, I got gifts and h--- call me Santa,” which Lauren Galida would give any bachelor the confi dence @TDG_ARTS to hit on a woman and just “dale” (go for it). Mr. Worldwide is back at it, creating His lyrics are all about building up another internationally influenced his gaudy, superfi cial lifestyle. His love album attempting to bring club goers of women and partying create songs and vacationers alike together for titled “Fun,” “Time of Our Lives,” one trashy throwdown. If you love “Celebrate,” “Sexy Beaches” and “Day repetitive beats, trite titles like “Fun” Drinking,” with nothing substantial and “Celebrate” and music that’s equal to offer but his typical catchy party parts hip-hop and reggae, you might anthems. “Celebrate” is the classic feel- stake an interest in Pitbull’s new album good-and-celebrate-life type of hit that “Globalization.” is the face of “Madagascar 2.” Armando Christian Pérez, better Even though it’s his album, artists known as Pitbull, released his eighth always seem to overshadow Pitbull studio album Nov. 24, 2014. The in their features. G.R.L. and Jason Cuban-American rapper strayed from Derulo clearly outshine and overpower his original Latin-based hits like “I the rapper in “Wild Wild Love” and Know You Want Me” and has fallen “Drive You Crazy,” respectively. Courtesy of RCA Records into the pop party trap with the last Fans are tempted to fast-forward to Hip-hop artist Pitbull continues to infuse Latin musical infl uences into his year’s radio hit “Timber.” He has collaborators’ parts including verses own brand of catchy, beat-heavy pop music in his recent album “Globalization.” apparently continued to progress in and choruses by Chris Brown, Jennifer that direction with his new club playlist. Lopez, Sean Paul, Bebe Rexha, Claudia be doomed to radio-repeat. “Fireball,” Our Lives” in one fl uid beat that could The album art consists of Pitbull’s Leitte and Dr. Luke. the album’s leading track, is like a make any wallfl ower dance. face replaced with the globe, suggesting The standout songs on this album traditional Latin dance party blended If you need a soundtrack for your his strive to create music that brings are “Time of Our Lives” and “Fireball.” with hip-hop vibes. Jason Derulo’s next wild blowout, Pitbull’s your man. people from across the world together. These catchy tunes will soon enough silky, soulful voice carries “Time of DG Wednesday, December 3, 2014 5

SCENESC • Continued from 1

Although SceneSC is making an effort to reach out to Gamecocks specifi cally, the community has been growing all along — shows like this one are all about maintaining the relationship. Fish aren’t During his first year at USC, Youngblood recalled the scene’s divide between the city and the campus, but in just four years the change is noticeable. “Students from USC have made a much greater effort to incorporate themselves into the scene,” dorm he said. “Now it’s a lot more cohesive, and there’s more of a community between the school and Columbia’s scene.” While this is SceneSC’s first time hosting events dedicated to musicians at USC, it doesn’t look like it will be the last. Musicians attending USC have made serious accessories. connections with artists and musical outlets in the surrounding area, but shows like this one are aimed more toward students that would attend the shows themselves. “I think most students at USC aren’t really Take them home! aware of the music that is happening here locally,” Youngblood said. “It’s helpful to spread the word with them within the school’s community and make the music community larger as a whole.”

Please don’t TDG flush me...

@thegamecock

$ COMBO 5 MEALS Wednesday, December 3, 2014 6

As Masters-level students in the School of Journalism and Mass Communications, we are avid consumers of the news. We get news from everywhere—from blogs, traditional media, social media and even from the Daily Gamecock. The Daily Gamecock is typically an excellent source of state, local and University news, and we enjoy reading it on a regular basis. That is why the editorial on December 2, (“National Guard’s Attention Misplaced”) was so disappointing. The editorial staff’s lack of understanding about marketing and its role in an organization is astounding. It is surpassed only by the editorial board’s lack of respect for their fellow students. Because let’s be honest, if anyone truly believes that our generation will make a major decision, like joining the S.C. National Guard because of a Ryan Gosling meme, then they don’t respect our generation. Furthermore, if you actually believe that the S.C. National Guard should simply move goal posts to declare victory on their recruiting goals, then you neither understand nor appreciate the tremendous service the S.C. National Guard does for your community. While you were playing in the snow during the winter weather last year, the National Guard helped provide blankets and supplies to people whose houses were destroyed by ice. They helped evacuate the elderly from the cold HANNAH JEFFREY DREW MUELLER HANNAH CLEAVELAND ARTIE BRASWELL and motorists stranded in their cars. They Editor-in-Chief Copy Desk Chief Photo Editor Asst. Mix Editor worked to clear branches from power lines and restore basic services to citizens of our state. SAMANTHA LOCKWOOD BRITTANY WILT KATHLEEN SCHIPANO DANNY GARRISON Managing Editor Design Director Viewpoints Editor Sports Editor Since some people were without heat, potable water and electricity for more than a week, we shudder to think about how long it would take with less manpower. Particularly in about ten years, when the “older demographic” as you so Finally, we hear something eloquently put it, has retired. As the editorial pointed out, this was our fi nal project for the class. So let’s see if we can’t share a little knowledge from our experience peaceful about Ferguson with the nationally recognized marketing department at the Darla Moore School of Business. ISSUE The rioting in the streets in protest didn’t turn into a riot, The fi rst component of a marketing plan is Riots around the country Ferguson, Missouri have not and the forum didn’t turn into research. It should also be the fi rst step in a have turned violent. been constructive. Have the a verbal — or physical — brawl. journalist’s article or editorial, but you clearly OUR STANCE protesters gotten their message Both were constructive. didn’t do any research before writing this. If across? Yes, but at what cost? The mass did begin to chant you had, you may have realized that Justin Students’ protest was People are suffering and the rest when they neared the end of Bieber is Canadian and therefore would be a constructive, not violent. of the country sees it as raucous the protest, but the entire night poor endorsement for the U.S. military. You was incredibly peaceful, the also would have learned that marketing does It’s everywhere. chant included. Hundreds of work. For months, every TV station “Few headlines students walked in silence to the Old Spice’s “Smell Like A Man, Man” and newspaper has had the Statehouse. They read poems. campaign with Isaiah Mustafa created a 300% words “Ferguson” and “Hands contain the words They spoke with one another increase in website traffi c, 800% increase in up, don’t shoot” crawling across about what they were thinking, Facebook fan interaction, a 2,700% increase screens and splashed across ‘Ferguson’ and feeling and anticipating. in Twitter followers and finally 1.2 billion front pages. Pictures of riots But here’s what we think is the earned media impressions. After this campaign, and looters no longer come as a ‘peaceful.’ Thank most amazing part: at the end of Old Spice is now the number one brand of shock — they’re expected. you, USC students, the forum held before the march men’s body wash and deodorant. Nobody We’ve seen it time and time and protest, students talked can downplay those results - all thanks to an again since the initial incident for allowing us to about how they could make a integrated marketing campaign. in Ferguson: the irate faces of difference. It wasn’t a venting Ever heard of Dos Equis and the Most people who feel so passionately write one.” session where people came to Interesting Man in the World? Unless you about what they’re fi ghting for air their grievances — it was live under a rock, you most certainly have. that they turn to violence and a conversation about change. Dos Equis was a struggling beer brand selling destruction. and unproductive. It was a chance for people for in only two states. That is, until, the “Most But we’ve also seen people A lack of planning leads formulate a plan instead of Interesting Man in the World” marketing turn against them, regardless to chaos. But there wasn’t fl ying by the seats of their pants campaign came along. The campaign of their take on the message. chaos in Columbia, South and turning to violence. incorporated re-branding, advertisements and People are far more willing Carolina Tuesday night when Few headlines contain an interactive digital platform. Now, Dos Equis to listen to a discussion, not USC students protested the the words “Ferguson” and is the sixth largest imported beer brand. The people yelling at them. Seeing a happenings in Ferguson. “peaceful.” Thank you, USC campaign is entering its sixth year and just in constructive platform motivates Tuesday night’s events were students, for allowing us to the last year Dos Equis gained 15% in U.S. people to join a cause. planned and organized. The write one. shipments, while the other beer brands only averaged a 2.7% increase. Those are undeniable results and they all came from marketing. You are right in pointing out that marketing alone will not change the recruiting numbers Foreign aid necessary for for the S.C. National Guard. We put that right in our report, as did every other group in our class. But you didn’t ask to see our final deliverable. We said marketing efforts humanity’s wellbeing would encourage more people to speak to the National Guard about joining. From there, the recruiters do what they do best—establish governments shouldn’t receive foreign aid. If a lot of people a personal relationship, communicate the Emily help because then it becomes help a little, so many lives can benefi ts and help people of all ages and walks of a morally hazardous risk. The benefit. People get blindsided life decide if they want to commit themselves to Stone donor country bares the risk by the term foreign aid because service over self, empower themselves to learn Third-year print but doesn’t make the final they don’t get to see how much critical job skills or receive a (free) education journalism decision. Money that doesn’t good it serves a person, a village and strengthen their communities by serving come in the form of grants can or even a country. student in the S.C. National Guard. That’s why over 40 pay for anything, even private Many people believe in fi xing percent of the S.C. National Guard is currently goods. Why be careful with their own backyard before they between the ages of 17 to 24—the very ages you money that’s just being given can help anyone else. Yes, people think they should simply give up on, or insult to you? Why fix a country struggle in developed countries, Focus on domesticity through superfi cial memes and trends. that’s so underdeveloped that but they have different daily We were honored to help the S.C. National counter-productive in will eventually spiral back to troubles than an underdeveloped Guard. You had an opportunity to help as well poverty? Foreign aid should country. There are villages in regard to world view by using your editorial voice to encourage be given in the form of grants Africa that don’t have a source students to service or to point out some of the Foreign aid has and will always with distinct guidelines. The of clean water and villagers that educational benefits of the National Guard. be a two-sided argument. There military doesn’t have a problem have to hike miles for a few Instead, you chose to mock marketing - one of isn’t a grey area that people can thriving. It’s the civilians who gallons. When people have the the largest professions in the U.S. and an entire agree on; either Americans are can’t survive without outside basic necessities, any struggling discipline of study - and your fellow students. for it or they aren’t. Foreign aid help. after that is self-induced. The best way to communicate that to you is such a broad topic, and it’s Every little dollar goes Countries need financial might be via a trendy form of communication, easy to get confused and misled towards helping someone. help. There’s no denying that. so we’ll end this with #journalisticfail. when politicians are discussing Without the World Health Even the wealthiest countries the matter. No one mentions the Organization, there wouldn’t in the world will need help at Respectfully submitted, big picture. They only talk about be a cure for small pox. Deaths some point. When a country America’s part of the puzzle. due to diseases like malaria have is suffering, the people are Leacy Burke, Rachael Grimes, Katie Hull, People all around the world are drastically decreased because suffering. No human deserves Devon Page, Yichao Lin and Meg Williams suffering and need outside help of monetary contributions to to suffer and await help that will Candidates for the Masters in Mass to get through the basic needs provide mosquito nets. Charities never come. That’s why foreign Communication of life. are a form of foreign aid that do aid is a must-have. Civilians bare Marketing 701 class members There should be guidelines not have to deal with government the consequences of their leader to foreign aid. Corrupted permission to help but are still without having a choice. Wednesday, December 3, 2014 7 HOUSING EMPLOYMENT TRAVEL ANNOUNCEMENTS He

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Volleyball shows potential for future

Olivia Barthel / THE DAILY GAMECOCK South Carolina’s season was defi ned by a late collapse in conference play that kept the Gamecocks on the outside of this year’s NCAA tournament fi eld looking in.

Young nucleus set to SEC) made strides in some departments, at home to teams such as Texas A&M Being without one of the SEC’s top return in 2015 season South Carolina’s 2014 campaign will and Alabama, both NCAA tournament- freshmen at the end of the season was be remembered as one troubled by bound squads. tough for the Gamecocks. Brennan Doherty inconsistency and injuries. Heartbreaking and down-to-the-wire “We just didn’t have anybody else @BRENNAN_DOHERTY Led by promising players such as losses were a common occurrence for the who could replace four kills a game,” freshman Taylr McNeil and junior Gamecocks as South Carolina dropped Swanson said. On Sunday evening the South middle blocker Darian Dozier, the talent fi ve fi ve-set matches. Like McNeil, Dozier was a crucial Carolina volleyball team gathered to gap between South Carolina and some After beginning the year 11-2, the piece to the team, and the Sandy Spring, watch the NCAA Selection Show, just of the SEC’s more dominant programs Gamecocks went through a bit of a Maryland native fi nished fourth in the like many other programs across the didn’t seem that big at times. rough patch as the meat of their schedule conference with 1.17 blocks per game. country did. On the flip side, South Carolina approached. While the Gamecocks didn’t quite But having finished the regular would go through stretches of bad play Nonetheless, South Carolina found accomplish what they wanted to do this season under .500 in conference play, regardless of the opponent. itself one game over .500 in conference past season, the team will lose just two the Gamecocks already knew there Still, the Gamecocks saw notable play at the end of October with a chance seniors, and South Carolina is set to wasn’t a chance their name would fl ash improvements compared to the 2013 to fi nish the season strong. return most of its roster for the 2015 up on the screen, though head coach season. Instead, Swanson’s team went 2-7 in its season. Scott Swanson’s team made a berth in “I thought we were very up-and- fi nal nine contests, and the Gamecocks Those facts have Swanson optimistic the NCAA Tournament a goal at the down, but we improved,” Swanson said. lost fi ve consecutive games between Oct. about the future of the program. beginning of the season. “Most SEC wins since 2008, which is 31 and Nov. 16. “We’ll get everybody back, plus some There was a reason the coach made promising.” South Carolina was without McNeil new good kids coming in,” Swanson said. a point of gathering his team to watch South Carolina came close to securing in three of the team’s fi nal fi ve matches, “We’re on the right track. We’re going the show. After an up-and-down year, program-building victories over and the freshman’s playing time was in the right direction, and you can never Swanson wanted to give South Carolina conference foes on several occasions, limited in the games in which she was complain about improvement.” a glimpse of what’s possible in the future. but they came up short in tight games available down the stretch. While the Gamecocks, (17-14, 7-11 DG Playoff still has room for improvement Committee must adjust values regarding Both of the Broncos’ undefeated seasons be five conference should mean something, and the undefeated records, head-to-head tiebreakers damned. justifi cation that Florida State is still in the playoff The human polls should’ve been how those schools regardless isn’t a valid excuse. I won’t jump to Welcome to December, got a seat at the table from outside of the power-fi ve conclusions and say the committee is out to shock the the month most commonly conferences (SEC, ACC, Pac 12, Big 12 and Big 10), world for the sake of shocking the world, but having known for the Festivus but with only two spots available, there was never more wiggle room shouldn’t mean the eye test all of a holiday. A celebration that any room to toy with that idea. Under the new four- sudden outweighs the most obvious criteria. includes, among other things, team system, the computers can take more factors The higher-ranked teams in the top-four earn the airing of grievances. into consideration than humanly possible, while the the right to play closer to home. And as the only And in that spirit, I’d like committee employs the eye test and explores new undefeated team remaining, the Seminoles shouldn’t to take this opportunity to air ideas, such as a team from outside the power-fi ve in be sitting in the back half of the playoff facing my grievances about the new the playoff. further travel to the site of their semifi nal than if College Football Playoff. Man and machine should work together, and the they were in the No. 1 spot. For the first time since BCS had that right. The Baylor/TCU conundrum is the other most 1998, this season’s rankings But since the committee is fl ying solo, it’s left to hotly-debated topic in this fi rst year of the CFP, but are completely the work of make statements and dish out shocking conclusions this situation is more likely to simply work itself out. Danny humans. The selection on its nationally televised unveiling of the rankings The No. 6 Bears and the No. 3 Horned Frogs have committee is comprised of 13 each week. the exact same record at 7-1. Both hailing from the Garrison members that gather every Big 12, these two have already played each other this Sports Editor week and come up with year. Baylor won. Regardless, the committee has still the top 25 teams in college deemed TCU worthy of a higher ranking. @DannyLGarrison football. The most coveted I’m less up in arms about this one because the real estate is in the No. 1- 4 Bears are likely to leap the Horned Frogs if their range, because those teams earn the right play in an records remain the same when all is said and done. abbreviated bracket-style “tournament” to decide the If that scenario plays out and the committee still national champion. gives Texas Christian a ticket to the playoff, then This is what we all wanted. The former system, we’ll have a problem. The point is, head-to-head the Bowl Championship Series, had a laundry list victories should be the end-all be-all when it comes of fl aws that was highlighted by its inclusion of just to tiebreakers between two teams with resumes as the top-two teams into the national title hunt at the similar as Baylor and TCU. end of the season. Teams were left out, questions Congrats to the Horned Frogs for beating remained unanswered and fanbases were left to call Minnesota. Paul Finebaum’s radio show and make idiots out of I was all set to launch into an impassioned plea themselves. for an unbeaten Marshall team’s inclusion into the That last part has stood the test of time, but the playoff out of Conference USA, but the Thundering current playoff is a giant overcorrection from the Herd went and lost to Western Kentucky this previous system. weekend and mooted that point pretty well. There’s a very real debate to be had on whether the That’s how the two greatest injustices of the new When all is said and done, this system is, in fact, CFP should be expanded from four teams to eight or system have come to be, with undefeated Florida better than its predecessor. even more, but we can all agree that any one of those State sitting at No. 4 and TCU fi nding itself ranked More teams on the hunt for the national title options is better than two. My issue is with how the ahead of Baylor, despite losing to the Bears earlier in means more money for schools and networks, more teams are chosen. the year. football for fans to watch and more inclusion for The computerized element of the rankings wasn’t The Seminoles have never been ranked No. 1 teams that would otherwise be left out. But it is by no what was wrong with the BCS, and eliminating that in the CFP committee’s rankings, and for the fi rst means perfect. from consideration wasn’t the correction that needed two weeks, that was fine. Mississippi State was College football is a pretty reactionary business, so to be made. The teams that were hurt the most by also unbeaten, and more power to the committee expect tweaks to the rules following this inaugural the computers were the Boise States of the world for removing FSU’s status as the reigning national season that could include anything from more that spent the BCS era compiling some of the best champion from the equation. committee members to more teams in the playoff. records in the nation from over in the Mountain But the committee lost me when it bumped a one- But for now, we’ll just find things to complain West and WAC without ever fi nding their way into a loss Oregon team ahead of the Seminoles in week 12. about. Because we’re football fans, and that’s what national title game. The sanctity of an undefeated record in a power- we do. DG