INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW
Table of Contents 2
List of Tables & Charts 3
Study Overview 4
Sample Text, Table & Chart 5
Sample Profile, Table & Forecast 6
Order Form & Corporate Use License 7
About Freedonia, Custom Research, Related Studies, 8
World Cooking Appliances
Industry Study with Forecasts for 2017 & 2022
Study #3064 | November 2013 | $6100 | 342 pages
The Freedonia Group 767 Beta Drive www.freedoniagroup.com Cleveland, OH • 44143-2326 • USA Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 E-mail: [email protected] Study #3064 November 2013 World Cooking Appliances $6100 342 Pages Industry Study with Forecasts for 2017 & 2022
Residential Cooking Appliance Supply & Demand 136 Longvie SA...... 304 Commercial Cooking Appliance Supply & Demand 139 Manitowoc Company...... 305 Table of Contents Australia...... 140 Middleby Corporation...... 308 China...... 146 Midea Group...... 312 India...... 154 Miele & Cie...... 313 Indonesia...... 159 Mondragon Corporacion...... 315 Executive Summary Japan...... 165 Ningbo Fotile Kitchen Ware...... 317 South Korea...... 171 Nortek Incorporated...... 319 Other Asia/Pacific...... 177 OAO Gazprom...... 321 Market EnvironmenT Sacon Group...... 322 General ...... 4 Samsung Electronics...... 323 World Demographic Outlook...... 5 OTHER REGIONS Sharp Corporation...... 326 Urbanization Patterns...... 7 Central & South America...... 184 Smeg SpA ...... 329 Household Formation Patterns...... 9 Residential Cooking Appliance Sub-Zero Incorporated...... 331 World Economic Environment...... 11 Supply & Demand...... 187 Toshiba Corporation...... 332 Recent Historical Trends...... 11 Commercial Cooking Appliance United Technologies...... 334 World Economic Outlook...... 13 Supply & Demand...... 190 Whirlpool Corporation...... 335 Personal Income & Expenditure Trends...... 16 Brazil...... 191 Zhongshan Vantage Gas Appliance...... 338 Residential Building Construction Expenditures.....18 Other Central & South America...... 197 Other Cooking Appliance Companies Housing Stock by Region...... 20 Eastern Europe...... 202 Mentioned in the Study...... 340-342 New Housing Demand by Region...... 23 Residential Cooking Appliance World Foodservice Industry Outlook...... 25 Supply & Demand...... 205 Cooking Appliance Pricing Patterns...... 28 Commercial Cooking Appliance Legal & Regulatory Issues...... 30 Supply & Demand...... 207 Technology & Product Innovations...... 31 Russia...... 208 List of Tables/Charts Performance...... 31 Other Eastern Europe...... 214 Energy Efficiency...... 32 Africa/Mideast...... 220 Aesthetic Appeal...... 32 Residential Cooking Appliance Executive Summary Supply & Demand...... 223 1 Summary Table...... 3 Commercial Cooking Appliance OVERVIEW Supply & Demand...... 226 General ...... 34 Market EnvironmenT Appliance Ownership Rates...... 37 1 World Population by Region...... 7 Regional Sales Trends...... 38 INDUSTRY STRUCTURE 2 World Urban Population by Region...... 9 Products...... 40 General ...... 228 3 World Households by Region...... 10 Residential...... 41 Industry Composition...... 229 4 World Gross Domestic Product by Region...... 16 Microwaves...... 44 Market Share...... 232 5 World Per Capita GDP by Region...... 18 Cooktops...... 45 Mergers, Acquisitions, & Industry Restructuring.. 235 6 World Residential Building Construction Hoods...... 47 Product Development & Manufacturing...... 237 Expenditures by Region...... 20 Ranges...... 48 Marketing & Distribution...... 239 7 World Housing Stock by Region...... 23 Ovens...... 50 Cooperative Agreements...... 241 8 World New Housing Demand by Region...... 25 Commercial Cooking Appliances...... 51 9 World Foodservice Revenues by Region...... 28 World Cooking Appliance Production...... 53 International Trade Flows...... 56 Company Profiles Ali Group ...... 246 OVERVIEW Amica Wronki...... 250 Cht Relationship Between Per Capita Gross NORTH AMERICA Atlas Indústria de Eletrodomésticos...... 251 Domestic Product & Per Capita Residential Overview...... 58 BSH Bosch und Siemens Hausgeräte...... 253 Cooking Appliance Demand, 2012...... 36 Residential Cooking Appliance Supply & Demand...61 Controladora Mabe...... 257 1 World Cooking Appliance Commercial Cooking Appliance Supply & Demand..64 Dacor Incorporated...... 258 Demand by Region...... 39 United States...... 65 Duke Manufacturing...... 260 Cht World Cooking Appliance Canada...... 73 Electrolux AB...... 261 Demand by Region, 2012...... 40 Mexico...... 78 Elica SpA ...... 265 2 World Cooking Appliance Faber SpA ...... 268 Demand by Market...... 41 WESTERN EUROPE Fuji Industrial...... 270 3 Residential Cooking Appliance General Electric...... 271 Demand by Product...... 43 Overview...... 84 Gorenje gospodinjski aparati...... 274 Residential Cooking Appliance Supply & Demand...87 Cht Residential Cooking Appliance Grupo Edson Queiroz...... 277 Demand by Product, 2012...... 44 Commercial Cooking Appliance Supply & Demand..90 Guangdong Galanz Group...... 278 France...... 91 4 Residential Microwave Demand by Region.....45 Haatz Incorporated...... 279 5 Residential Cooktop Demand by Region...... 46 Germany...... 97 Haier Group...... 281 Italy...... 103 6 Residential Hood Demand by Region...... 48 Hangzhou Robam Appliances...... 285 7 Residential Range Demand by Region...... 49 Netherlands...... 109 Henny Penny...... 286 Spain...... 115 8 Residential Oven Demand by Region...... 51 Illinois Tool Works...... 288 9 Commercial Cooking Appliance United Kingdom...... 121 Indesit Company...... 292 Other Western Europe...... 126 Demand by Region...... 53 Industria Lavorazione Veneta Elettrodomestici.... 294 10 World Cooking Appliance Kingfisher plc...... 295 Shipments by Region...... 55 ASIA/PACIFIC Koç Holding...... 298 Overview...... 133 LG Electronics...... 301 (continued on following page)
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14 Netherlands: Residential Cooking 21 South Korea: Commercial Cooking Appliance Supply & Demand...... 114 Appliance Supply & Demand...... 176 List of Tables/Charts 15 Netherlands: Commercial Cooking 22 Other Asia/Pacific: Cooking Appliance Appliance Supply & Demand...... 115 Supply & Demand...... 180 16 Spain: Cooking Appliance 23 Other Asia/Pacific: Residential Cooking Supply & Demand...... 118 Appliance Supply & Demand...... 182 (continued from previous page) 17 Spain: Residential Cooking Appliance 24 Other Asia/Pacific: Commercial Cooking Cht World Cooking Appliance Shipments Supply & Demand...... 119 Appliance Supply & Demand...... 183 by Region, 2012...... 56 18 Spain: Commercial Cooking Appliance 11 World Cooking Appliance Supply & Demand...... 120 Net Exports by Region...... 57 19 United Kingdom: Cooking Appliance OTHER REGIONS Supply & Demand...... 123 1 Central & South America: Cooking NORTH AMERICA 20 United Kingdom: Residential Cooking Appliance Supply & Demand...... 187 Appliance Supply & Demand...... 125 2 Central & South America: Residential 1 North America: Cooking Appliance Cooking Appliance Supply & Demand...... 189 Supply & Demand...... 61 21 United Kingdom: Commercial Cooking Appliance Supply & Demand...... 126 Cht Central & South America: Residential Cooking 2 North America: Residential Cooking Appliance Demand by Product, 2012...... 190 Appliance Supply & Demand...... 63 22 Other Western Europe: Cooking Appliance Supply & Demand...... 129 3 Central & South America: Commercial Cht North America: Residential Cooking Cooking Appliance Supply & Demand...... 191 Appliance Demand by Product, 2012...... 64 23 Other Western Europe: Residential Cooking Appliance Supply & Demand...... 131 4 Brazil: Cooking Appliance 3 North America: Commercial Cooking Supply & Demand...... 194 Appliance Supply & Demand...... 65 24 Other Western Europe: Commercial Cooking Appliance Supply & Demand...... 132 5 Brazil: Residential Cooking Appliance 4 United States: Cooking Appliance Supply & Demand...... 195 Supply & Demand...... 69 6 Brazil: Commercial Cooking Appliance 5 United States: Residential Cooking ASIA/PACIFIC Supply & Demand...... 196 Appliance Supply & Demand...... 71 1 Asia/Pacific: Cooking Appliance 7 Other Central & South America: Cooking 6 United States: Commercial Cooking Supply & Demand...... 136 Appliance Supply & Demand...... 199 Appliance Supply & Demand...... 72 2 Asia/Pacific: Residential Cooking 8 Other Central & South America: Residential 7 Canada: Cooking Appliance Appliance Supply & Demand...... 138 Cooking Appliance Supply & Demand...... 200 Supply & Demand...... 75 Cht Asia/Pacific: Residential Cooking 9 Other Central & South America: Commercial 8 Canada: Residential Cooking Appliance Appliance Demand by Product, 2012...... 139 Cooking Appliance Supply & Demand...... 201 Supply & Demand...... 76 3 Asia/Pacific: Commercial Cooking 10 Eastern Europe: Cooking Appliance 9 Canada: Commercial Cooking Appliance Appliance Supply & Demand...... 140 Supply & Demand...... 204 Supply & Demand...... 77 4 Australia: Cooking Appliance 11 Eastern Europe: Residential Cooking 10 Mexico: Cooking Appliance Supply & Demand...... 143 Appliance Supply & Demand...... 206 Supply & Demand...... 80 5 Australia: Residential Cooking Cht Eastern Europe: Residential Cooking 11 Mexico: Residential Cooking Appliance Appliance Supply & Demand...... 145 Appliance Demand by Product, 2012...... 207 Supply & Demand...... 82 6 Australia: Commercial Cooking 12 Eastern Europe: Commercial Cooking 12 Mexico: Commercial Cooking Appliance Appliance Supply & Demand...... 146 Appliance Supply & Demand...... 208 Supply & Demand...... 83 7 China: Cooking Appliance 13 Russia: Cooking Appliance Supply & Demand...... 150 Supply & Demand...... 211 WESTERN EUROPE 8 China: Residential Cooking Appliance 14 Russia: Residential Cooking Appliance 1 Western Europe: Cooking Appliance Supply & Demand...... 152 Supply & Demand...... 212 Supply & Demand...... 87 9 China: Commercial Cooking Appliance 15 Russia: Commercial Cooking Appliance 2 Western Europe: Residential Cooking Supply & Demand...... 153 Supply & Demand...... 213 Appliance Supply & Demand...... 89 10 India: Cooking Appliance 16 Other Eastern Europe: Cooking Cht Western Europe: Residential Cooking Supply & Demand...... 156 Appliance Supply & Demand...... 217 Appliance Demand by Product, 2012...... 90 11 India: Residential Cooking Appliance 17 Other Eastern Europe: Residential 3 Western Europe: Commercial Cooking Supply & Demand...... 158 Cooking Appliance Supply & Demand...... 218 Appliance Supply & Demand...... 91 12 India: Commercial Cooking Appliance 18 Other Eastern Europe: Commercial Cooking 4 France: Cooking Appliance Supply & Demand 94 Supply & Demand...... 159 Appliance Supply & Demand...... 220 5 France: Residential Cooking Appliance 13 Indonesia: Cooking Appliance 19 Africa/Mideast: Cooking Appliance Supply & Demand...... 96 Supply & Demand...... 162 Supply & Demand...... 223 6 France: Commercial Cooking 14 Indonesia: Residential Cooking 20 Africa/Mideast: Residential Cooking Appliance Supply & Demand...... 97 Appliance Supply & Demand...... 164 Appliance Supply & Demand...... 225 7 Germany: Cooking Appliance 15 Indonesia: Commercial Cooking Cht Africa/Mideast: Residential Cooking Supply & Demand...... 100 Appliance Supply & Demand...... 165 Appliance Demand by Product, 2012...... 226 8 Germany: Residential Cooking 16 Japan: Cooking Appliance 21 Africa/Mideast: Commercial Cooking Appliance Supply & Demand...... 102 Supply & Demand...... 168 Appliance Supply & Demand...... 227 9 Germany: Commercial Cooking 17 Japan: Residential Cooking Appliance Appliance Supply & Demand...... 103 Supply & Demand...... 170 INDUSTRY STRUCTURE 10 Italy: Cooking Appliance Supply & Demand 106 18 Japan: Commercial Cooking Appliance Supply & Demand...... 171 1 Cooking Appliance Sales 11 Italy: Residential Cooking by Company, 2012...... 231 Appliance Supply & Demand...... 108 19 South Korea: Cooking Appliance Supply & Demand...... 174 Cht World Cooking Appliance 12 Italy: Commercial Cooking Appliance Market Share by Company, 2012...... 232 Supply & Demand...... 109 20 South Korea: Residential Cooking Appliance Supply & Demand...... 175 2 Selected Acquisitions & Divestitures...... 236 13 Netherlands: Cooking Appliance 3 Selected Cooperative Agreements...... 242 Supply & Demand...... 112
Click here to purchase online Page Order now, click here! Study #3064 November 2013 World Cooking Appliances $6100 342 Pages Industry Study with Forecasts for 2017 & 2022
Growth will benefit from a rebound in the key US market, resulting mainly from a recovery in the country’s large housing sector, and from rising living standards in many developing areas.
World demand to rise 5.5% annually through 2017 Asia/Pacific World Cooking Appliance Demand ($65.4 billion, 2017) Global demand for cooking appliances is forecast to increase at a 5.5 percent annual rate through 2017 to $65.4 billion, an improvement over gains recorded during the 2007-2012 period. Growth will North America benefit from a rebound in the key US market, with demand resulting in large part from a recovery in the country’s large housing sector. Rising standards of Western Europe living in many developing areas will contribute to growth in sales. Advances in the number of meals consumed away from home will provide further impetus for growth in the commercial market. Other Regions
Developing areas to offer the best growth prospects The US is the world’s largest consumer Two distinct trends driving expanding pool of first time purchasers, of cooking appliances in value terms, a since cooking appliances are among the result of the country’s sizable housing appliance demand growth first items purchased by emerging stock. Going forward, increases in the Two distinct trends drive cooking appli- middle class consumers. For these number of new housing units will drive ance demand growth. In developed consumers, manufacturers offer lower cooking appliance demand. In addition, countries the shift toward higher value end units that typically lack advanced appliance unit gains will benefit from a cooking appliances is the leading factor features and technology common in shift toward cooktops and ovens and contributing to increasing market value. appliances sold in developed countries. away from conventional ranges. In particular, cooktops, ovens, and ranges are more commonly upgraded to Residential applications account for the Developing areas will offer the best higher end models, and manufacturers vast majority of demand, since the opportunities for growth. These countries introduce new features to induce re- number of households far surpasses the typically have lower penetration rates for placement sales. In developing countries number of foodservice establishments cooking appliances, resulting in more demand relies more heavily on first time worldwide. Growth in the residential opportunities for first time purchases. appliance purchases. The number of segment will be paced by strong gains in India, for example, which has an ex- middle class consumers in many devel- China, the world’s largest consumer of tremely low ownership rate for cooking oping nations has increased substan- residential cooking appliances in unit appliances, is expected to record the tially over the last decade, and will terms. most robust growth through 2017. continue to rise. This has resulted in an Copyright 2013 The Freedonia Group, Inc.
Click here to purchase online Page Order now, click here! Study #3064 November 2013 World Cooking Appliances $6100 342 Pages Industry Study with Forecasts for 2017 & 2022
Sample Text, TABLE VI-8
Table & Chart CHINA: RESIDENTIAL COOKING APPLIANCE SUPPLY & DEMAND (million units)
Item 2002 2007 2012 2017 2022
Households (million units) 357.0 384.1 410.3 426.0 440.0 appliances/household 0.08 0.11 0.15 0.19 0.23
asia/pacific Residential Cooking Appliance Demand27.7 40.4 59.6 79.2 99.5 Microwave 7.4 12.0 18.5 25.3 32.6 China: Residential Cooking Appliance Supply & Demand Cooktop 13.0 16.3 22.6 29.4 36.9 Demand for residential cooking appliances in China is expected Hood to 5.9 s8.6a m12.6ple 16.6 20.5 grow 5.9 percent per year to 79.2 million units. In volume terms, ChinaRange 0.7 2.0 3.5 4.7 5.6 is the world’s largest purchaser of cooking appliances. This is because Oven 0.7 1.5ta b2.4le 3.2 3.9 the majoritys ofa productsmple utilized in China are lower cost than those in the US, which is the world’s largest consumer of cooking appliances $/unit in 50 70 90 100 110 terms of value.text Res Cooking Appliance Demand (mil $)1520 2910 5080 7850 11080
Growth in demand for cooking appliances in China will increase - net at exports 1981 6230 10040 15600 21840 a rate above the regional average, due in large part to ongoing urbanizaRes Cooking- Appliance Shpts (mil $) 3501 9140 15120 23450 32920 tion activity. As the number of citizens moving to urban areas continues to increase, the need for new housing units will similarly rise, boosting demand for cooking appliances. Rising per capita incomes will provide further impetus for growth, since more consumers will be able to afford the high cost of most cooking appliances.
Microwaves will post the strongest gains through the forecast period, due to their low price and convenience features. Ranges will also increase at an above average rate. However, this is due primarily to the low 2012 base for ranges, although their presence in Chinese households in increasing. Typically, domestic cooking preferences have limited the use of ranges. In addition, these units generally require more space than is available in most residential kitchens. However, ranges are becom- ing more popular in many wealthy households. Cooktops, which are CHART VIII-1 among the most widely used cooking appliances in China, are expected decelerate following the rapid growth in sales that occurred during the WORLD COOKING APPLIANCE MARKET SHARE BY COMPANY 2007-2012 period. Cooktops utilized in China, as well as in most Asian ($50.1 billion, 2012) countries, differ from those typically found in Western Europe and North America in that the cooktops frequently used in China are significantly smaller. In addition, these cooktops generally also include a small broiler that is used to cook vegetables or fish. Hoods are also commonly 14.9% Electro xlu x
Copyright 2013 The Freedonia Group, Inc. 151 M a rke t O th e rs 8.2% BSH L e a ds e ras mple 5 9 .9 % 4 0 .1 % chart 5.9% GE
5.9% W h irlp o o l
5.2% Sam su n g
Click here to purchase online Page Order now, click here! Study #3064 November 2013 World Cooking Appliances $6100 342 Pages Industry Study with Forecasts for 2017 & 2022
Sample Profile, TABLE VI-7 Table & Forecast CHINA: COOKING APPLIANCE SUPPLY & DEMAND (million dollars)
Item 2002 2007 2012 2017 2022
Population (million persons) 1281 1317 1349 1374 1389
urban % of total population 37.9 45.1 52.0 57.4 63.3 $ GDP/capita 3530 5950 9040 12890 17570
Urban Population (million persons) 485.6 594.6 701.9 788.5 879.0
Gross Domestic Product (bil 2011$) 4516 7834sa 12197mple 17710 24400
$ total appliance demand/mil $ GDP 350 387ta b437le 468 485 COMPANY PROFILES $ residential appliance demand/capita 1.2 2.2 3.8 5.7 8.0
Cooking Appliance Demand 1580 3035 5325 8290 11830 Atlas Indústria de Electrodomésticos Limitada Residential 1520 2910 5080 7850 11080 Br 158, Km 508 - Petrycoski District Commercial 60 125 245 440 750 Pato Branco, Paraná 85504 Brazil - net exports 1952 6208 10100 15770 22140 55-46-3220-1010 Cooking Appliance Shipments 3532 9243 15425 24060 33970 http://www.atlas.ind.br
Annual Sales: $230 millionsam (estimated)ple Employment: 1,400 p(estimated)rofile Key Products: gas cookers and cooktops
Atlas Indústria de Eletrodomésticos is a producer of gas cooking appliances. The Company is privately held. STUDY The Company is involved in the world cooking appliance industry COVERAGE through the manufacture of gas cookers, which consist of combina- tion ovens and cooktops. These cookers are available via such product This Freedonia industry study, lines as UTOP, GENOVA, ATENAS, GRECIA, and COLISEUM. World Cooking Appliances, Atlas Indústria de Eletrodomésticos’ UTOP cookers feature automatic ignition and electric grill functions. In addition, the UTOP product offers historical data (2002, 2007, line includes standalone cooktops with four or five burners. The 2012) plus forecasts (2017, 2022) Company’s GENOVA cookers have five temperature settings, while by cooking appliance supply and ATENAS cookers feature forged burners with black enameled flame spreaders. GRECIA cookers from Atlas Indústria de Eletrodomésticos demand for both residential and are self cleaning types with cooktops that have up to six burners. The commercial products in six regions Company’s COLISEUM cookers are made with a glass oven display and 17 countries. The study also and are available in white or black colors. assesses key market environment Atlas Indústria de Eletrodomésticos maintains a production facil- factors, evaluates company mar- ity in Pato Branco, Brazil. In addition, the Company has a branch office ket share and profiles 43 industry São Paulo, Brazil. Atlas Indústria de Eletrodomésticos markets its gas competitors worldwide. Copyright 2013 The Freedonia Group, Inc. 251
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Page 7 INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
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