DECEMBER 2014 / VOLUME EIGHTEEN
MINISTER’S VISIT the Hon. Barnaby Joyce visits the ‘Top End’ MANGO MARKETING The Wheel of Velocity keeps on turning SUMMER ISSUE AuStar CONTENTS 4 CEO & CHAIRMAN Guaranteed REPORTS Plant Growth Regulator 6 REGION UPDATES 9 INDUSTRY SNAPSHOT Performance Talking exports with the Minister for Agriculture The importance of Dry Matter What causes green, ripe mangoes Mango exports set to double in 100% Performance three years Guarantee PHA and EPR levies to remain in place Our Australian made Austar gets an 16 MANGOS AROUND THE extra tray per tree for top growers like WORLD Barry. We guarantee that Austar will Mango tariffs to China to be outperform any other growth regulator eliminated on the market or we will credit you 25% of the purchase price*. 17 MANGO MARKETING Wheel of Velocity Offer for a limited time 24 RESEARCH & POLICY RMA only, call Tyson on FO N R C HAL becomes Horticulture E 0400200180 anytime. E P 100% Innovation Australia Limited G E U E New post-harvest chemistry A R A N T now registered Ripening facility now available PAGE 17 in the NT 26 UPCOMING EVENTS THE WHEEL OF VELOCITY Take a look at how our industry is working Cover image courtesy of ABC Darwin: together to protect and defend the Minister for Agriculture, the Hon. Barnaby Australian Mango brand and its iconic status. Joyce, and Natasha Griggs, MP.
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ARE YOU A AMIA Contact Details MEMBER OF AMIA? Office Address: Unit 2, The Fresh Centre, Brisbane Markets Postal Address: PO Box 376, Brisbane Markets QLD 4106 Phone: 07 3278 3755 Fax: 07 3278 4761 Become a member and support the Email: [email protected] Australian mango industry. Without Australian Mangoes: www.mangoes.net.au AMIA: www.industry.mangoes.net.au the support of its members, AMIA is Mango Matters is published using mango grower levies which are matched by the limited in the important work it does Australian Government through Horticulture Innovation Australia. for you and the mango industry. Disclaimer: This publication is produced upon the understanding that no responsibility is accepted by AMIA, it’s Directors and Officers and the Editor for any opinions, claims, statements made and views expressed in any Please contact the AMIA office for edition of Mango Matters and associated material (for example Conference Proceedings, Industry Reports). a membership application form, or Call Tyson on 0400 200 180 or (08) 9388 4774 Readers should rely on their own inquiries when making decisions concerning their interests. All material in the to get your AuStar this year magazine is copyright. Reproduction in whole or part is not permitted without the written permission of the editor. download a copy from our website: industry.mangoes.net.au *Conditions apply, call or see website for details.
Made in Australia MANGO MATTERS DECEMBER 2014www.au-star.com SUMMER 2014 PAGE 3
AuStar GrowthRegulator Ad Nov14.indd 1 18/11/14 9:36 AM CHAIRMAN’S CEO’S REPORT REPORT Primary Industry and Fisheries, the Hon. Willem Westra van Holthe to Katherine in and supply chain engagement. Well done November. It was great to see the interest to Robert and his team for making these and passion that both ministers have for activities the success they have been. our industry. Minister Joyce announced The AMIA Board are in the process the Mango Export Plan 2014 – 2017 while of developing a business plan for the meeting with some of the local growers. He organisation which will guide us in leading has been a large supporter of the mango this great industry forward. We have industry and we are very thankful to have been discussing funding sources and MANGO QUALITY him on our side. membership options and will be looking to This season, we have focused on mango all industry players to work with us to help Gavin Scurr Lately mangoes have generated a lot of quality and harvest maturity. We have Chairman, AMIA conversation in the markets, media and build a strong industry. AMIA represents purchased an NIR gun and made its use meetings and for all the right reasons. I the entire mango industry and needs the Email: [email protected] available in the production regions. We a resounding success with social media would like to commend Robert Gray for support from all sectors to be the best it Mob: 0407 714 549 have also arranged a dry matter testing abuzz and retailers screaming mangoes his determination to make sure mango can be. When we come to you for support, service through the NT and QLD State growers get the best deal from their levies. please dig deep to ensure our industry Robert Gray from the rooftops. This will continue The mango season is now in full swing and Chief Executive Officer, AMIA Government departments. His commitment to the industry is evident continues to grow and develop, for the throughout the season and we are already it is great to see all of our plans coming to and I think it is shown by the positive benefit of us all. Email: [email protected] Since October we have been publishing seeing an effect on demand to keep life. I’d like to say well done to our Northern messages I have been receiving from Mob: 0418 737 861 the results of in-market independent brix mangoes moving through the supply chain. Territory growers who have now completed I would also like to encourage all growers across the industry about the work the testing of mangoes. This information was their harvest. It was great to see a renewed to remain engaged with AMIA as we AMIA team have done this season. Unlike The AMIA team has been busy this past requested by a number of people at our LEVY DISALLOWANCE focus on ensuring fruit was mature before progress through the season. Although previous seasons, the talk has been about few months and I have been delighted to pre-season workshops and has received harvesting. Initial figures indicate it was a we have started the season positively we The PHA and EPPR levies that you voted how all sectors of the industry have come see the results of our planning during the positive feedback. My team has been strong season and I hope this continues need to ensure that we maintain the focus for are safe after the Levy Disallowance together and collaborated to make this off-season come into effect. working with growers to improve results in the production regions that are currently on delivering our consumers quality fruit. Motion, raised by Senator David season special. I have heard only positive and therefore improve the quality of the harvesting or yet to start. This is the only way that we will increase the Leyonhjelm, was withdrawn. The issue of feedback on the projects and activities mangoes produced, sent to market and profitability of our farms. EXPORTS the levy disallowance has resulted in a The mango industry was honoured that have been taking place. This includes eaten by our consumers around the Senate inquiry into horticulture levies. This to welcome the Federal Minister for the My Mango weekly email, independent I would like to take this opportunity to wish On 21st November, the mango industry country. Export Plan was announced by the Federal inquiry is in motion and is expected to be Agriculture, the Hon. Barnaby Joyce brix reporting in the wholesale markets, you all a great Christmas and a safe and Minister for Agriculture, the Hon. Barnaby A project aimed to improve mango quality reported on in June 2015. We will keep you and the Northern Territory Minister for crop forecasting, consumer marketing prosperous New Year. Joyce. We have been working with players across the board has been initiated this updated on any news from the inquiry. from across the industry including growers season and we look forward to sharing the and exporters to develop the plan over results with you when it is completed. NEW HAL the last few months and look forward to MECHANICAL getting stuck into delivering our objectives MANGO MARKETING Horticulture Australia has been replaced of increasing mango exports by 100% over by Horticulture Innovation Limited to three years. We have submitted a funding The mango marketing team have been become the control body of the horticulture application to Horticulture Innovation working hard to deliver the best results for industry’s service and exports. By Orchard Limited to fund the export plan and are our investment through the press office November 2015 HIA Ltd will transition to awaiting approval. and social media and they have exceeded a grower owned body with levy payers as our high expectations. They have been registered voting members. Pruning CROP FORECASTING Our Crop Forecast has been sent out to industry via My Mango weekly throughout the season. The forecast has provided the industry with visibility about the volume and timing of the mango crop, and on the whole has been tracking accurately. We have received feedback from growers, wholesalers and retailers alike that the information provided has been invaluable. N Three machines available Boyd Arthur has been an irreplaceable N member of the AMIA team and his work with Vertical hedging to 9 metres growers in the production regions has been N Flat topping to 5.3 metres instrumental in the success of the forecast this season. N Skirting N Cuts 3.5 metres per pass MY MANGO N Experienced operators I have received overwhelmingly positive feedback about our weekly industry update, My Mango. This publication has exceeded Kerry Smerdon 0438 930 268 our expectations of bringing the industry together and providing immeasurable From left: the Federal Minister for Agriculture, the Hon. Barnaby Joyce with the Northern Territory Minister for 2295 Old Gympie Road, Glasshouse Mountains Queensland 4518 benefit to everyone from growers to Primary Industry and Fisheries, the Hon. Willem Westra van Holthe, and AMIA Chariman Gavin Scurr. Ahrs: 07 5493 0268 Fax: 07 5493 0924 Email: [email protected] retailers. (Image courtesy of The Katherine Times)
MANGO MATTERS DECEMBER 2014 SUMMER 2014 PAGE 5 REGION UPDATES AND BOARD MEMBER REPORTS
NORTHERN WESTERN industry. I would personally like to thank AUSTRALIA & NORTHERN Boyd Arthur for his continuous support of TERRITORY growers in the different mango production regions. He was the star of a weekly radio interview on the NT Country Hour, which I much enjoyed. I hope he carries it over GENERAL: Considerable interest has been to QLD Country Hour to keep growers shown in the Dry Matter testing and the informed during their season. random Brix testing being carried out in the other States and growers are keen to know As the season wraps up in the NT most when it would be available in WA. Also farmers are now rushing to get their trees interesting to note that some of agents in pruned before the big wet. I hope these the markets are following the reports on the farmers can now wind down, put up their Brix levels and are using them as a guide to feet and relax. To all those farmers still choose whose fruit they would endeavour picking, I hope you have a fruitful season Geoff Warnock to handle. ahead! M: 0438 884 842 SOUTHERN QUEENSLAND E: [email protected] SOUTHERN WESTERN & NEW SOUTH WALES AUSTRALIA, SOUTH KUNUNURRA: Picking and packing in the region is in full swing at the moment AUSTRALIA & VICTORIA but should to start to taper off from here FAR NORTH on, although some growers have only just QUEENSLAND started to pick in the last couple of weeks. The season is being drawn out due to the & NORTH QUEENSLAND number of flowerings and the fruit setting at different stages. Overall it is quite an improvement on the outcome of the last season Ian Pershouse Han Shiong Siah M: 0417 791 131 CARNARVON: Reports are indicating that M: 0423 444 598 E: [email protected] this region will be looking to an average E: [email protected] Brett Jackson sort of season. The main influence on this Crops in Central and South Queensland Another year and another season is over M: 0438 089 952 outcome is the lack of water and the quality are looking good with most growers for the Top End. I would like to congratulate E: [email protected] of that available. Against these odds it expecting a similar harvest to last year. all the NT growers for surviving the season. is hoped that there will be a reasonable The mango season is upon us and it sure With dry weather throughout the region At this stage, the NT have produced outcome of fruit and quality. Comments has been a busy one. during autumn there has been very little 3,500,0 00 trays of mangoes, with the final Ben Martin have been received in respect to the disease problems. There are isolated cases With the hot, dry and dusty conditions that figures coming in. This season also broke Overall quality seems to have improved M: 0400 125 928 maturity and quality of some of the fruit of excessive fruit drop in some varieties the district is getting it is important to keep records; over 900,000 trays were shipped across the board compared to last E: [email protected] from other regions that has been seen in and some bleaching from the recent heat an eye out for any pests that might come in to market in one week. It was a slow start to year. However growers need to stay in the local shops in recent weeks. wave. There have been reports of hail and The season is off to a slow start in North while picking as well. It is great to see the the season, with prices holding up during communication with the industry and wind damage in some areas. Harvesting Queensland, with most growers being promotions that have run throughout out September and October and low quantities marketing channels to avoid sending class SOUTHERN REGION: Fruit set is in time should be about normal with late about two weeks late. A good portion of the season with mangoes being firmly on of mangoes on the market. However the 2 fruit to an already saturated market. progress at present and properties that had December in the northern part of our the crop should come off in the first three everyone’s mind. The mango promotion price had to come down as the volumes It severely limits returns to growers and a good crop last year are seeing lighter region and a month later in the south. It’s weeks of December. I urge all growers to program managed by Treena Welch is increased and unfortunately there was affects the prices of the premium fruit. setting and the others that didn’t do so well disappointing to see so much poor quality take up the offer of dry matter testing on progressing well. The integration from some quality issues seen in the markets. are experiencing a better out turn this year. It is great to see retailers really pushing fruit being dumped on the market with out farm with Boyd Arthur. This is a very useful grower’s information on supply patterns Indications are that the season will be a This season, it was great to see up-to-date mangoes this season, and this is a direct of grade fruit selling for well below cost of tool to check where your maturity levels and the demands of major wholesalers little later starting due to the mild weather market reports, including market prices and result of the hard work industry has put in to production. Let’s hope we have a steady are before picking. With the absence of appear to be working effectively and I being experienced at present, but we all analysis of mangoes quality at the market include retailers and keep them informed of supply and there is not too much overlap any rain thought the district it is important expect to see positive results delivered from know that this could change. and farm gate distributed throughout the what is happening with the crop. between regions. to keep an eye on the soil moister levels. this program.
MANGO MATTERS DECEMBER 2014 SUMMER 2014 PAGE 7 REGION UPDATES AND BOARD MEMBER REPORTS [CONT’D] INDUSTRY SNAPSHOT
The work the marketing team has been doing ahead of the season is now evident in stores and you should see some great Talking exports with the Minister mango displays in the supermarkets with AMIA branding supporting this. Kieren Brown for Agriculture I attended the Northern Food Futures M: 0409 593 390 conference in November in Darwin and E: [email protected] The Federal Minister for Agriculture, the Hon. Barnaby Joyce, was in AMIA was well represented, with AMIA The season is well underway in the Chairman Gavin Scurr and CEO Robert Katherine on Friday 21st November 2014 to unveil the Strategic Export Plan Northern Territory and we are nearing the Gray participating as panellists. The John Nucifora start in far north Queensland. Volumes cohesion between all northern regions for the Australian mango industry. M: 0418 193 885 for the FNQ region look promising with (QLD, NT and WA) was evident with a E: [email protected] indications that a strong flowering is clear purpose to support the growth in translating into a good crop. Quality is agriculture. This should provide support The weather is starting to warm up and this AMIA Chief Executive Officer Robert Gray still key to ensure that the consumer and sit alongside the AMIA Business Plan will speed the growth of the fruit. At this invited Minister Joyce to meet with mango experiences all varieties at their best which was further refined at a planning stage, the Mareeba and Dimbulah regions growers and see mango operations in and keeps them shopping in the mango session with the AMIA Board held just prior are travelling on time or slightly later than the thick of the season first hand. Minister category. to the conference. past years and volumes seem to be a little Joyce was joined by the Northern Territory more than last year, however, I am not sure Minister for Primary Industry and Fisheries, Boyd Arthur has been doing a great job in The FNQ region looks set for a start in exactly how the season will pan out. the Hon. Willem Westra van Holthe. the field across the regions in supporting December and I will be in the region and growers with their decision to pick and around the orchards during harvest so I’ll Mareeba and Dimbulah generally have AMIA CEO Robert Gray thanked Minister the harvest plans. I would encourage and hopefully see most of you then. Good look good quality fruit and this season is starting Joyce for his strong support for the mango welcome feedback on how you think this for the season and have a great Christmas out with very clean fruit. I hope we all have industry. service could be improved for next year. break (if your crop allows you too!). a profitable season. “Minister Joyce and AMIA share a vision of expanding the industry and increasing grower returns. The export plan shows that the industry is ready to capitalise on current and future market opportunities for the benefit of the whole industry and it is only GreenTech fitting that it is announced by the Federal Minister for Agriculture,” he said. the logical choice The mango export plan aims to double mango exports over the next three years. The Hon. Barnaby Joyce with AMIA Chairman Gavin Scurr It will drive profits for growers and identify meeting with Northern Territory mango growers. GreenTech’s specialised chemical market access opportunities so efforts can application technology offers growers be directed to the most profitable markets. opportunities to minimise costs, increase “AMIA have been working closely with output and raise the quality of their crops. Minister Joyce and the Department of Drift reduction and targeted spraying can Agriculture to progress a work plan that reduce the use of expensive chemicals, will facilitate exports of Australian mangoes to the USA. We want to ensure that the diesel fuel, labour and capital equipment. working arrangements are viable and GreenTech Spray Systems for beneficial to the Australian mango industry
better results and better profits. and are confident that Australian mangoes will be traded to the USA this season. We will continue to work closely with the 108-112 Wing Street, Wingfield, SA 5013 Department to expand international market P: 08 8359 5362 M: 0419 887 009 F: 08 8359 5364 access for Australian mangoes,” Mr Gray Email: [email protected] said www.greentechspraysystem.com My Joyce was also instrumental in ensuring the PHA and EPPR levies weren’t withdrawn Call the Sales Manager at GreenTech International Pty Ltd, 108-112 Wing Street, Winfield, SA 5013 by the Senate and has been a strong voice Mobile: +61 419 887 009 Phone: +61 8 8359 5362 Fax: +61 8 8359 5364 for the agricultural sector in the negotiations GreenTech From left: Northern Territory Minister for Primary Industry and Fisheries, the Hon. Willem Westra van Holthe, Email: [email protected] www.greentechspraysystem.com for the free trade deals with Japan, Korea Australia the Federal Minister for Agriculture, the Hon. Barnaby Joyce, and AMIA Chariman Gavin Scurr. Machinery and Technology for Agriculture and Viticulture and more recently China. (Images courtesy of The Katherine Times)
MANGO MATTERS DECEMBER 2014 SUMMER 2014 PAGE 9 The importance of A broad spectrum sanitation and water Dry Matter treatment solution. Dry matter is seen as the ‘building blocks’ for mango For use in flavour, and by measuring it, we are assessing the maturity horticulture DRY MATTER— of a mango before it ripens. WHAT YOU including nurseries, Dry Matter is the total solids of a mango, Darwin and Katherine regions during their NEED TO KNOW or the mass when all the fluids have been harvest period. This service is now available removed and it is completely dry. The to mango growers in the Mareeba region green houses and A mature mango is one that greater the dry matter, the more ‘building through the Queensland Department packing sheds. has completed its natural blocks’ the fruit has to develop high sugar Agriculture, Fisheries and Forestry and growth and development. and that distinct Australian mango flavour. AMIA. The importance of dry matter should not To have fruit tested for dry matter, growers A ripe mango is one that has be underestimated. It has an enormous are required to select at least 10 pieces of PUTTING attained a final or desired impact on the eating quality of a mango. fruit off from the next section of their farm state, ready to be eaten. Dry Matter continues to accumulate as a to be harvested. To calculate dry matter, mango develops to a point of maturity, so a sample of mango flesh is weighed. It is fruit harvested before it is mature may not then placed in a drying oven and left for 12- Dry matter is not to be A STOP have enough ‘building blocks’ to convert 24 hours at approximately 60°c to removed confused with brix – dry into sugars and that full flavoured mango of all the water and weighed again. The matter is measured when that the Australian public love. weight of the dry matter that remains the fruit is mature; whereas can be converted to a percentage of the AMIA Supply Development Manager Boyd Brix is measured when fruit original wet weight, this is the dry matter TO SPORES Arthur said that this season, the industry percentage (%dm). All results are emailed is ripe. focussed on dry matter because it is so straight to growers within 48 hours of fruit important to the taste of a mango. “Dry sampling to direct growers on when, where Matter it contributes to a mangoes flavour, Measuring the Brix of a and how to pick from season to season. mango assesses the flavour which is what keeps our consumers coming of the fruit as it is ripening. back for more throughout the season. This If you’re a grower in the Burdekin region, What is shown as dry matter is why we need to deliver the best tasting please contact Boyd Arthur, AMIA Supply mango possible. If we cannot deliver, they Development Manager, to arrange to have before the fruit ripens will stop buying mangoes,” he said. the dry matter of your fruit tested. Phone becomes brix when it is ready Boyd on 0458 803 220 or email This season, AMIA worked with the to eat – and the higher the [email protected]. reading, the better the taste. Northern Territory Department of Primary Industries and Fisheries to provide a dry matter testing services to growers in the
Are you receiving For more information, contact your local Nufarm distributor. My Mango? My Mango is AMIA’s weekly industry update which is emailed nufarm.com.au at noon every Monday throughout the season, updating readers on the crop forecast, results of the independent in- market brix testing, current marketing activities and wholesale Sporekill is a registered trademark of ICA and is used market prices. It is a one-stop giving growers information to make informed decisions about under licence by Nufarm Australia Limited. their fruit. If you’re not receiving My Mango, you can either subscribe on the mango industry website or contact AMIA directly to make sure you’re receiving this information.
MANGO MATTERS DECEMBER 2014 AUTUMN 2014 PAGE 11 What causes green, ripe mangoes? What are your Green ripe fruit is a major quality problem for mangoes because it reduces their saleability, MANGO BOXES especially the Kensington Pride variety. Although green ripe fruit softens, the skin retains thoughts on PLIX TRAYS a green colour or appears motley green/yellow in colour. This fruit is certainly not in green, ripe demand as consumers and retailers expect ripe Kensington Prides to have a yellow skin BUBBLE WRAP colour, preferably with some pink or red blush. Green fruit will generally be left on the mangoes? retail shelf. FRUIT SOCKS The change in skin colour from green to have more green colour. Therefore, it • Minimise the risk of fruit injury, Do you think some of your yellow typically occurs during ripening. is important that the ripening rooms especially during de-sapping and heat fruit may be green ripe? Is it It can be affected by both orchard are well ventilated to prevent carbon treatment. CORNER ANGLES management and postharvest handling dioxide getting too high. • Ripen fruit at 18-22ºC with 10 ppm affecting your returns? Or do practices. Research to investigate the • Factors that cause stress to fruit can ethylene for two-three days. you just want more information? cause of green ripe fruit was done increase the risk of green colour on • Do not ripen at low temperatures and PALLETS back in the 1990’s and it is still very ripe fruit. For example, excessive heat do not use low temperatures with more AMIA will be holding a webinar in the coming applicable today. Researchers studied from disease control or disinfestation than 50 ppm ethylene week to discuss this topic in detail, and we several production factors that may have treatments can increase the green skin • If ripening has to be delayed, hold the TAPE want you to be involved. contributed to the green skin colour. Below colour. Physical injury during harvesting fruit at 10-13ºC, then ripen them under were some of their findings: and handling can also cause localised ideal conditions. The webinar will be the first of a series to be green areas on the ripe skin. held over the next few months to bring mango • Make sure that the temperature inside STRETCH WRAP technical advice to your door step, ask FACTORS THAT CAUSE the pallet does not get too high during you what you think and answer any of your GREEN FRUIT YELLOW SKIN COLOUR ripening. Either air stack the lidded trays questions. CAN BE INCREASED BY: or use a forced air ripening system. STRAPPING Orchard management You can be involved in webinars by logging This research was conducted by Dr. Peter Pre-harvest on ‘live’ and interacting with the speaker, • Nitrogen - Orchards receiving high Hofman, Rowland Holmes and Scott or by watching it at a later time when its & MORE nitrogen applications often produce • Avoid excessive nitrogen fertilisation Ledger from the Agency for Food and convenient. fruit with greener skin colour when ripe. • Ensure that trees receive adequate Fibre Sciences division of the Queensland Some nitrogen can be applied near water Department of Primary Industries in 1997 Webinars are just another way AMIA will let flowering without having a large effect • Maintain an open tree canopy and and revised in 2003. It has recently been mango growers know what is happening in on skin colour. avoid crowding of trees to improve light reviewed by the technical adviser of project the industry and it is an opportunity to discuss • Water stress - Fruit from trees suffering penetration MG12001 – Mango Quality, Terry Campbell, current industry issues, without having to wait Wholesale boxes and packaging water stress had more green colour on and will be the first topic discussed in our until the next field day in your area. the skin at ripe Postharvest upcoming Webinar series to be hosted by products for picking, packing, • Maturity – the amount of green colour mango technical experts. • Harvest only mature fruit, and delay shipping to shelf. on the skin of ripe fruit was lower in harvesting if green fruit is known to more mature fruit. be a problem. Shaded fruit can be • Shade - in most instances, fruit that harvested later. gets less sun has more green colour Contact us for a when ripe. quote today! Postharvest practices • Temperatures and Ethylene treatment during ripening have a large effect on the amount of green on ripe fruit. The optimum range for the development JOIN OUR WEBINAR of yellow colour is 18-22°C. If fruit DISCUSSION ON ripens at temperatures above 22°C NT Packaging GREEN, RIPE MANGOES or at temperatures below 18ºC, the Berrimah 08 8947 1977 amount of green on the skin can be higher. Three days exposure to 10 WHEN: Humpty Doo 08 8988 1053 ppm ethylene gives less green colour Friday, 19th December 2014 than one day. However, ethylene concentrations higher than about 100 TO REGISTER: Visy Boxes & More ppm can increase green colour if fruit is vsit www.industry.mangoes. Mareeba 07 4092 1322 held at low temperatures (10-13°C). net.au/webinar • Ripening mangoes produces large Bowen 07 4785 2399 amounts of carbon dioxide. Ripening Register your interest in Ayr 07 4783 6778 rooms containing a lot of ripening AMIA’s webinar or contact us fruit can result in the carbon dioxide so we can make sure you’re concentrations reaching 4% or higher kept up-to-date. if there is poor ventilation in the rooms. 1800 622 626 | www.visyboxesandmore.com.au Fruit ripened in 5% carbon dioxide can
MANGO MATTERS DECEMBER 2014 SUMMER 2014 PAGE 13 Mango exports set to double in PHA and EPPR levies to remain three years in place The new Mango Export Plan 2014 – 2017 was unveiled by the Federal Minister The industry heaved a sigh of relief after a motion to disallow the Plant for Agriculture, the Hon. Barnaby Joyce in Katherine in November. The Plan Health Australia (PHA) and Emergency Plant Pest Response (EPPR) levies aims to double mango exports by the 2016 / 2017 mango season and to make was withdrawn from the Senate on the 24th September. AMIA CEO Robert the plan work, the entire industry needs to collaborate to make the most Gray was instrumental in gathering Senate support for the industries who impact on international markets. would be affected if the levies were withdrawn.
The PHA and EPPR levies were approved The new Mango Export Plan 2014 – 2017 the new export plan this will increase to Attractiveness by Country: Using by mango growers in 2011 and this was unveiled by the Federal Minister for between 8,000 to 10,000 tonnes by the cost-benefit analysis, measure the decision was signed off by the Federal Agriculture, the Hon. Barnaby Joyce in 2016 / 2017 mango season. attractiveness by country to provide Department of Agriculture and came into We believe mango levies are essential to the future of Katherine in November. The Plan aims to clarity for potential opportunities. “ The Export Plan focusses on four key areas: effect on 1st July 2014. The PHA levy will the industry and R&D projects funded by the levy system double mango exports by the 2016 / 2017 A funding application for the Export fund AMIA’s membership with Plant Health mango season and to make the plan work, provide immeasurable benefit to our levy payers. • Supply Chain Collaboration: Support Plan has been submitted to Horticulture Australia, which gives the industry a ‘seat at the entire industry needs to collaborate the development of export markets Innovation Australia which will unlock the the table’ when managing and eradicating - Robert Gray, AMIA CEO to make the most impact on international by facilitating collaboration between potential of export markets. exotic pests and diseases. The EPPR levy markets. exporters and other stakeholders. The Export Plan was developed by AMIA provides funds to allow industry to be better “We support any measures that will make AMIA have submitted a submission to the The mango industry’s new strategic plan • Develop a Protocol Strategy: Collate with the assistance of mango growers prepared to manage and eradicate exotic the levy system more effective and deliver inquiry. To view the submission, please visit aims to increase profit to growers by 20% information concerning protocols for and exporters, and the Northern Territory plant pests and diseases greater returns for our growers. We believe the AMIA website. For more information on over the next five years, and increasing all countries into a single definitive Department of Primary Industry and AMIA CEO Robert Gray highlighted the mango levies are essential to the future the Sector inquiry, please phone 02 6277 exports will play a crucial role. The export document Fisheries, the Queensland Department of many benefits of having the PHA and EPPR of the industry and R&D projects funded 3511, email [email protected] , or visit: plan is focussed on what will bring the most • Supply Quantity Strategy: Engage Agriculture, Forestry and Fisheries, Trade levies. by the levy system provide immeasurable www.aph.gov.au/Parliamentary_Business/ benefit to mango growers and the industry growers to ensure there is an adequate & Investment Queensland and the Western benefit to our levy payers. Without them, the Committees/Senate/Rural_and_Regional_ as a whole. supply of mangoes available for export Australia Department of Agriculture and “Right now in the Northern Territory, aim of increasing profits to growers by 20% Affairs_and_Transport/Agriculture_levies. markets throughout the season. Food. AMIA will be calling these players to watermelon growers have been ordered to Australia currently exports between 4,000 over five years would not be possible,” Mr • Assessment and Review of Market back this plan to ensure its success. destroy their crops due to the outbreak of and 5,000 tonnes of mangoes, and under Gray said. Cucumber Green Mottle Mosaic Virus. A quarantine zone has been declared around Katherine and Lambells Lagoon and it could be in place for up to two years,” he said. The Northern Territory Department of Primary Industries and Fisheries declared the quarantine zones and are managing the outbreak. Financial compensation could be available to growers affected by the outbreak. However, this is not the case with affected watermelon growers as the watermelon industry is not a signatory to the EPPR Deed. “Being a signatory to the EPPR Deed provides us with a level of comfort, that if our grower’s orchards were affected by an exotic pest or disease, we are in a much better position to push for compensation for the affected growers. As we are also a member of PHA, we would be in a position to actively discuss how to best manage or eradicate an incursion of an exotic pest or disease,” Mr Gray said. As a result of the motion that was withdrawn from the Senate, a review of agricultural levies was referred to the Rural and Regional Affairs and Transport References Committee for inquiry. The Senate review, entitled ‘Industry structures and systems governing the imposition of and disbursement of marketing and research and development (R&D) levies in the agricultural sector’ is due to report back in June 2015.
MANGO MATTERS DECEMBER 2014 SUMMER 2014 PAGE 15 MANGOES AROUND MANGO MARKETING THE WORLD
Mango tariffs to China to be eliminated Wheel of Velocity Tariffs on mangoes imported into China will be eliminated over four years under the China- The 2014/2015 mango season is now in full swing and up and down the supply chain, Australia Free Trade Agreement, which is due to be signed in 2015. people are engaged in the Australian Mango Marketing Plan. Illustrated by the Wheel of Velocity, the strategy is gaining traction across the country. The four spokes of the
A Declaration of Intent for the Free Trade AMIA CEO Robert Gray said that with the to the quarantine restrictions to increase wheel are interdependent and together they work to protect and defend the Australian Agreement was signed by Australian elimination of tariffs, mango growers and efficiencies and product quality,” he said. Trade Minister Andrew Robb and Chinese exporters will see significantly improved Mango brand and its iconic status. A strategy of AMIA’s new export plan is to Commerce Minister Gao Hucheng opportunities for export growth. double mango exports in three years and in November 2014. A treaty approval “This is a successful outcome that could this will be achieved in-part by improving processes will now be undertaken unlock substantial benefits for the entire access protocols to current markets. for signature in 2015. In this deal, all industry. The opportunities for mango Mango access to China is currently horticulture products will have tariffs FORECASTING QUALITY growers and exporters will be significant. restricted by disinfestation requirements. eliminated, with a majority to be phased The Chinese market is enormous. It is Every year there’s a mango season and yet no two seasons Quality is the second spoke and is critical to out over four years. Currently, the Chinese Australia now has free trade deals with its the world’s second largest economy are ever the same. The wheel’s first spoke relates to gaining velocity and momentum. There are two impose about a 20 per cent import tariff on three largest export markets; China, Korea and with the change in consumer eating forecasting with the aim of giving everyone in the moments of truth for any mango consumer, the mangoes. and Japan, who account for more than 61 habits, their purchasing potential is supply chain full visibility of the crop timing, volume first is when they see the mango and the second per cent of Australian exported goods. massive, if improvements can be made and flow across all growing regions and all is when they eat it. To deliver an all-round varieties. The forecast is refreshed and memorable experience we’re focusing published weekly in My Mango, an email grower’s efforts to pick mangoes at the bulletin initiated by AMIA. The aim is to right maturity; we’re providing best keep everyone stepping to the beat practice guides and workshops for of the crop, to keep mangoes ripeners and service providers; moving and keep them fresh. and we’re working with retailers on quality assessment and the store management of mangoes to optimise the quality of fruit on display.
ENGAGEMENT The third spoke is centred on industry wide engagement. The CONSUMER marketing plan has been shared in The final spoke of the wheel is face-to-face workshops with growers focused on the driving consumer in all regions, with wholesalers along the demand. Much has happened in this eastern seaboard and with retailers across area. We heralded the start of the season the country. My Mango continues to strengthen with the Sydney and Brisbane Auctions and our industry engagement and has been welcomed and annual Mess-tival event was held on December embraced by all stakeholders as the key communication 7th on Australian iconic Bondi Beach with huge for forecasting, quality, market pricing and guiding people’s amplification via our social media channels. From decisions. At the beginning of the season retailers did an the start to the end of the mango season we need to excellent job of tweaking their plans and pushing back remain top of consumer’s hearts and minds which is launch dates to align with the crop timing and volumes. why we have our Always On press office and social media And as the volumes peaked we’ve watched excited campaigns. consumers across the country enticed by large, luscious displays at value prices they can’t resist!
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DARWIN KATHERINE / MATARANKA BURDEKIN / BOWEN To grow and market mangoes that meet mango consumers. Panellists will be asked A panellist tasting and rating the perceived The Darwin region has almost completed The Katherine / Mataranka region is nearing At this stage, it is expected that 1.5 million and exceed the expectations of our to taste a 2-3cm piece of fruit of each flavour of mangoes its harvest for 2014 and is on target to the completion of its harvest for 2014. trays of mangoes will be produced in the consumers, we need to know exactly what combination of maturity and region, then produce the estimated 2.1 million trays. Harvest started in mid - late October and Burdekin / Bowen region. The region has it is our consumers want. rate the perceived flavour between totally is expected to continue until early - mid experienced more fruit drop than expected unacceptable to exceeds expectations. For The season started in September and In the winter edition of Mango Matters, we December. The region is estimated to have and crop volumes are slightly lower than each piece of fruit sampled in the consumer flowed through to mid-late November, with told you that we would be reviewing the produced 1.6 million trays. last year. Harvest in this region began taste test, a corresponding sample from the different micro climates in the region industry quality standards with the aim of in mid-November and will finish mid- the same fruit will be assessed for brix, affecting the timing of the different varieties. ensuring they meet consumer expectations. KUNUNURRA December. titratable acidity, flesh colour and firmness. We saw maturity levels taking longer than A key part of this is to conduct consumer expected to develop, possibly due to cooler The Kununurra region is expected to MAREEBA/DIMBULAH research to gain a greater understanding This research will give the industry broader conditions in August, and this slightly produce 180,000 trays this season. The of their preferences and quality thresholds insight into our consumers. It will be the delayed the timing. original forecast of 300,000 was revised The Mareeba/Dimbulah region is expected for mango flavour – meaning, what they building blocks for future research and after late fruit drop. The region is nearing to produce 2.8 million trays this season, like when it comes to taste. This work is creating quality standards for the Australian completion of its harvest for the year with slightly lower than last year. Growers in being undertaken by Dr Robert Henriod, mango industry. volumes at 100,000 trays in late November. the region are in the midst of preparing for experienced mango researcher with the While this research is happening the harvest, which will begin in mid-December. Queensland Department of Agriculture, technical adviser to project MG12007 – 2014/2015 FORECAST — DISPATCH TO THE MARKETS Late varieties UPDATEDthrough this 1 regionsDECEMBER are likely 2014 Forestry and Fisheries. to extend through February. Mango Quality, Terry Campbell, will be Robert’s consumer research will focus on developing four quality packages to help DARWIN - SEASON TRAY VOLUME ESTIMATE: 2.1 MILLION Kensington Pride and R2E2 mangoes from the industry meet consumer expectations. 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 WEEK BEG SEP SEP SEP SEP OCT OCT OCT OCT NOV NOV NOV NOV DEC DEC DEC DEC DEC JAN JAN JAN JAN FEB FEB FEB FEB four mango growing regions at a range of Results will be discussed at the 10th
KP 5% 5% 5% 5% 10% 15% 20% 15% 10% 10% maturity levels. Fruit will be assessed once Australian Mango Conference in May 2015
R2E2 20% 20% 30% 25% 5% reaching an ‘eating ripe’ stage, when it will where new industry wide retail standards be divided in half, with one half being used will be presented for adoption by the whole CALYPSO 10% 10% 10% 20% 20% 25% 5% for a consumer taste panel and the other industry. VOLUME* 17.5K 12K 17.5K 23K 55K 213K 384K 398K 654K 100K 51.2K 50.5K for physico-chemical analyses. For more information on the Mango Quality KATHERINE/MATARANKA - SEASON TRAY VOLUME ESTIMATE: 1.5 MILLION The eating quality of the mangoes will Standards project (MG14504), please 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 WEEK BEG SEP SEP SEP SEP OCT OCT OCT OCT NOV NOV NOV NOV DEC DEC DEC DEC DEC JAN JAN JAN JAN FEB FEB FEB FEB be judged by a taste panel of regular contact AMIA.
KP 5% 10% 20% 30% 20% 15%
R2E2 5% 15% 25% 40% 15%
CALYPSO 5% 5% 20% 30% 20% 10% CORRELATION BETWEEN DRY MATTER AND BRIX WHEN A MANGO IS AT THE EAT RIPE STAGE
HONEY GOLD 25% 25% 25% 25%
VOLUME* 47K 79K 123K 235K 373K 437K 252K
KUNUNURRA - SEASON TRAY VOLUME ESTIMATE: 180,000
8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 WEEK BEG SEP SEP SEP SEP OCT OCT OCT OCT NOV NOV NOV NOV DEC DEC DEC DEC DEC JAN JAN JAN JAN FEB FEB FEB FEB
KP 10% 20% 30% 30% 10%
R2E2 10% 20% 25% 25% 20%
CALYPSO 10% 25% 30% 20% 15%
HONEY GOLD 15% 20% 25% 20% 20%
VOLUME* 12.5K 33.5K 15K 20K 30K 35K 32K
BURDEKIN/BOWEN - SEASON TRAY VOLUME ESTIMATE: 1.5 MILLION BRIX (°)
8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 WEEK BEG SEP SEP SEP SEP OCT OCT OCT OCT NOV NOV NOV NOV DEC DEC DEC DEC DEC JAN JAN JAN JAN FEB FEB FEB FEB
KP 5% 15% 35% 20% 15% 10%
R2E2 5% 15% 25% 25% 15% 10% 5%
HONEY GOLD 20% 20% 20% 20% 20%
VOLUME* 20K 61.8K
MAREEBA/DIMBULAH - SEASON TRAY VOLUME ESTIMATE: 2.8 MILLION
8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 WEEK BEG SEP SEP SEP SEP OCT OCT OCT OCT NOV NOV NOV NOV DEC DEC DEC DEC DEC JAN JAN JAN JAN FEB FEB FEB FEB
KP 5% 5% 10% 15% 35% 20% 10% DRY MATTER CONTENT (%) R2E2 5% 10% 20% 30% 20% 15%
CALYPSO 5% 20% 35% 25% 10% 5% Early results from the consumer taste panel of Katherine Kensington Prides show a strong relationship between Dry Matter and Brix HONEY GOLD 10% 10% 20% 25% 25% 10% when a mango is at the eat ripe stage. A seen in the graph, early results show that for fruit to have a brix of 14%, it needs to have a KEITT 5% 15% 30% 30% 20% dry matter of 15%. Look out for the Autumn Mango Matters when we will give you more information. VOLUME*
*weekly volume of trays despatched from the region across all varieties SUMMER 2014 PAGE 19
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COLES HARRIS FARMS BUY Breathing life into our marketing plan NOW only happens through industry-wide engagement. It happens when everyone GUIDE TO knows the plan, shares the vision, sees the opportunity, understands their role and plays their part with unwavering MANGOES commitment. Kensington Pride Mango Calypso Mango R2E2 Mango Known by mango lovers as the Bowen Mango. A smooth texture and smaller seed there’s Larger in size and firm to touch. This rounder A juicy golden flesh bursting with sweet tangy flavour. more deliciously sweet mango to enjoy. mango has a sweet mild flavour.
Across the country growers, wholesalers, NAT Item code 409610002C01 Remove from show 26/11/14 ripeners and retailers have been engaged 409610_IS_Mangoes_BL_Sml_v2.indd 2 2/10/2014 4:37 pm through a campaign of workshops, by large, prominent displays at front of training programs, presentations and stores; great use of point of sale material personal visits that bring the plan to heralding key messages of ‘New Season’ life and continue to position Australian and ‘Know Your Mango’ and advertising Mangoes as the iconic summer fruit for all focused on the seasonality, versatility Australians. and utter yumminess of mangoes. Mango season is not a sprint it’s a There’s been coverage across TV, marathon and from the first mango to radio, magazines, press, on-line and in the last, we need to give our retailers the catalogues and pricing activity has been stamina to go the distance. Providing aligned to crop volumes, screaming them with clear visibility of crop flow ‘good value’. and volumes and supplying quality fruit Some of our growers got to see all the that has good colour and that delicious action first hand when they were engaged mango flavour gives them the fuel in the inaugural Annual Grower Market they need to drive sales velocity and Tour held in Sydney from 6th December momentum. to 8th December. The tour provided As the season started and rapidly rich learnings and insights into shopper peaked we’ve seen excellent retailer behaviour and just what it takes to ripen, engagement. This has been illustrated wholesale and retail a great mango experience.
ALDI WOOLWORTHS IGA
ALDI GROCERIES Available every day MEET THE MANGO MAN $ 99 Mango farmer Wayne Quach from Berry Creek Orchards in thethe SEASON4 per kg It's Australian Best in Northern Territory tells us the secret to fresh and juicyjuicy mamangosngos Make the most of summer’s freshest produce from the or the past five years, ALDI has month to ensure the trees have the sweetest strawberries to the juiciestj peachespe Fbeen sourcing its Kensington correct nutrient levels so that we Pride mangoes from Berry Creek produce the sweetest and best Orchards, a 400-acre farm in Berry quality mango in the region,” explains APRICOTS dish. Try them sliced, griddled and served peachesRASPBERRIES Stone Fruit on crostini with mozzarella and a little basil. Springs, Northern Territory. Wayne. “In every aspect of our As part of the almond family, apricots lend Sweet and gently tart, raspberries are one From late September until March, business we try to be sustainable as themselves to many a savoury dish, including For a pudding idea, poach them in sweet Australianof chocolate’s favourite Season: partners. October Try it into March white wine with a vanilla pod. farmer Wayne Quach produces this not only helps us to develop our joining its nutty brethren in curries and Perfecta decadent for brownie a Summer or make aglaze raspberry for your tagines. For a showstopper of a dessert, coulis and ripple through vanilla ice cream. 180,000 trays of mangoes from his orchard and deliver the best fruit but make an apricot tarte tatin. MANGOES Christmas ham, or adding a wonderful 23,000 trees. The Darwin area in also, ultimately, helps to support the Perfect with cream (see our roulade recipe NECTARINESflavour to a pavlova. which the farm sits is traditionally the local community.” Season on page 27), but they also lend themselves to earliest production area in Australia, And when it comes to his mango BLUEBERRIES As equally at homeLook with for savoury unblemished, plates and juicy These plump little flavour bombs are one savoury dishes. For instance, whip up a quick drinksBUYING as sweet – dishes. Make a simple starter meaning ALDI customers get their stash, how does Wayne serve them Feast on the succulent and sweet Flavours oF summer. whether it’s golden of the delights of summer and incredibly mango salsa to bring some fruity zing to bypeaches adding them that to afeel plate heavy of prosciutto for their and size. hands on those juicy fruits as soon as at Christmas? “My family and I love $versatile99 too. Enjoy them just as they are or tiger prawns or barbecued chicken. green leaves or create a puree to make a they’re ripe and ready. But how does nothing better for Christmas Day than peaches, juicy mangoes or sweet nectarines, these homegrown Fruit Favourites fold4 them per into kg some whipped cream and luxuriously sweet champagne cocktail. Wayne guarantee he gets good- serving slices of fresh mango with crushed meringue with lemon curd for a are only in season For a Few months a year. STRAWBERRIES quality mangoes every time? “On the vanilla ice cream, or tossing chunks of berry nice mess indeed. Everyone loves strawberries, and for good reason, too. A stalwart of cheesecakes, tarts, farm, we soil and sap test every mango through a prawn salad.” PEACHES chocolate fondues and, of course, jam, but why With their soft fuzzy skin and ripe, juicy flesh, not give them an outing in a crumble? Give it a peachesnectarines bring a touch of sweetness to any nutty topping too for an extra bit of crunch. STUFFED FIGS HOW TO CHOOSE Serves 4 • Prep time 5 mins • Cook time 10 mins A RIPE MANGO Australian Season: October to March Shopping List Try stewed nectarines for use in crumbles 8 figs 8 tsp blue cheese runny honey • SIGHT Ripe mangoes have a full and sauces, or as a roasted dessert. (for drizzling) rocket leaves (optional) colour that turns from green to a rosy orange blush. Avoid mangoes BUYING – Look for plump, firm and Method that are completely green, as they may never ripen. N brightly coloured nectarines that SO STEP�� Preheat the oven to 200°C, fan forced W SEA give a little when squeezed. 180°C. Cut the figs into quarters, leaving the base • TOUCH A ripe mango skin gives a NE intact. Stuff each fig with a teaspoonful of blue little when pressed softly, but should cheese and arrange on a greased oven tray. Bake never be too mushy. Steer clear of very for 10 minutes, or until softened and golden. soft (overripened) or bruised mango. STEP���Remove from the oven and drizzle with • SCENT A ripe and ready mango BERRIES the honey. Transfer to a serving plate topped with W will exude a fragrant, tropical and STRA rocket, if desired. Enjoy immediately. deliciously sweet aroma. MANGOES $ 99 2 each A very cherry CHRISTMASC PerfectPe au naturel, cherries are mangoes a real gem of an ingredient Australian Season: September to early January
Best eaten fresh on their own or in Christmas Day salad, trifle or on top of the pavlova. Mango chutney is also great with cold meats and turkey. Sweet,Swe chubby cherries mango, almond & honey are the best thing about A ripe and ready mango will exude a fragrant, 99 the summer harvest and Use your nose – $4 breakfast smoothies you can use them in so tropical and deliciously sweet aroma. Fresh Summer with a fresh and fruity smoothie! manyman recipes. Use them to Celebrate Ripe mangoes have a full colour that turns from green Flowers u 1/2 cup Brooklea Use your sight – givegiv retro favourite Black INGREDIENTS u 1 mango u 400ml Farmdale Skim Milk ee in u to a rosy orange blush. Never buy mangoes that are completely ForestFor gateaux an outing, s u 2 tablespoons White Mill Almond Meal 1 tablespoon Lite Natural Yogurt green, as they may never ripen. studstu them in a gooey store now Bramwell Honey Petal power brownie or – our favourite Brighten up your home with a Use your touch –Stay away from a very soft (over-ripened) – give them the starring for stone METHOD u Peel and chop mango and place in a blender with skim milk, display of colourful blooms from fruits and low-fat natural yogurt, almond meal, Manuka honey and a few or bruised mango. Ripe mango skin gives a little when ALDI’s range of fresh cut flowers. role in a clafoutis. mangoes! ice cubes u Blend until smoothu Divide between 2 glasses pressed softly, but should never be too mushy. See instore for details.
All products are available in store now while stocks last, unless specified. While stocks last - please note, stocks are limited and may vary between stores. � The Perfect Aussie Christmas WWW�ALDI�COM�AU/CHRISTMAS Prices are correct at time of printing and are subject to change. The Perfect Aussie Christmas �
™ 8 ALDI Groceries Prices are correct at time of printing and are subject to change. Flip the catalogue for this week’s Special Buys FLIP9 Point of Sale Kit On show from 20/10/14 – 17/12/14 17-16_STP_VIC_W46_CR_08-09.indd All Pages 29/10/14 3:33 PM If you haven’t received your POS by the 20th of October 2014 please complete the ‘Pegasus POS MANGO MATTERS DECEMBER 2014 Discrepancy Orders - (For campaign and promotional POS) Feedback Form in CoreComms. SUMMER 2014 PAGE 21 Allocation Table
ITEM OM XS S M L XL Aisle Fin Pk 3 3 3 3 3 3
A6 Recipe Card (3 kinds) Pk 250 3 3 6 6 6
A4 Landscape Stationary (2 kinds) Pk 20 2 2 2 2 2
Header Cards- Small Store Specific
Header Cards- Large Store Specific
Corflute Table Front Store Specific
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Press Office Social Media This season got off to a racing start thanks to our press office who secured 170 YEAR ON YEAR pieces of coverage in September and October. This equates to a PR Value of over We have ignited our Facebook community with our Always (OCT 2013 V OCT 2014) $2.8m. The press office will continue to work on a range of activities to ensure On campaign and we are 522% up on engagement and 528% up coverage continues throughout the season. on reach when compared to last year – an amazing result. Our ‘It’s Harvest Time, Eat Your Heart Out’ post has been our most 522% 528% ENGAGEMENT REACH FIRST-TRAY MANGO AUCTIONS GROWER PROFILING successful post, reaching 52,384 people and receiving 2,686 likes, shares, how many The Sydney and Brisbane First-Tray Mango Auctions kicked-off A big thank you to all our growers who have taken time to help us engagements. comments on people we reach our posts with our posts’ the mango season, achieving amazing national coverage across generate profiling coverage. Six pieces of coverage have appeared TV, print, radio and online. The annual auctions, and the resulting in the media so far and another two confirmed over the coming To put our results into perspective the industry average organic coverage, is an important event in the mango calendar as they let weeks – some great results. reach on a Facebook page is 2% and we’re at 7.1%. consumers know the season is almost here. This year there was over 100 pieces of nationwide coverage telling consumers to get MEDIA FARM VISITS ready for mango season. In November influential foodie Instagramer IEatMelbourne (image below), who has 14,000 followers, visited the Fealy’s family farm, Blue Sky Produce, in Mareeba. He posted several images from his time on the farm, which resulted in over 1,000 engagements with his food-loving followers.
The Aussie Mango Facebook page is keeping the Australian The Aussie Mangoes Instagram account launched Mango community highly engaged by using weekly content in September and one of the ways we’re engaging is themes that are mango centric. ‘Mango Monday’ is a full day through storytelling. Aussie Mangoes share content that dedicated to fun mango facts that keep people consistently Australian mango farmers have uploaded to the channel surprised and delighted about all things mango. One post asked using our #LovinSummer #LovinMangoes hashtags. the community to guess what type of Aussie Mango is grown on The Instagram channel has generated 147 user posts the tree shown in the image. The post reached 11,400 people that have all included the #LovinMangoes hashtags and and received 1,246 engagements. generated a potential reach of 17,000. Our Thursday encapsulates the popular social media trend (Article above appeared in QLD Regional newspaper) Help us grow this channel even further. Get snapping of ‘Throw Back Thursday’. The Aussie Mangoes ‘Throw Back and tagging @AussieMangoes #LovinSummer Thursday’ is popular as our community loves that feeling of #LovinMangoes . PRODUCT PLACEMENT nostalgia and reminiscing about the good old days when they enjoyed their mangoes over summer. Product placement is all about getting mangoes on TV, radio, websites and YouTube and is one of the most effective ways to “Mango Monday” “Throwback Thursday” Posted by @grovesgrowntropicalfruit Posted by @hanshiong show the versatility and flavour of mangoes to get people craving them. INFLUENCER Mangoes have appeared on Foxtel’s LifestyleFOOD channel and its accompanying website where up to 2.5 million people have DROPS seen the mango promotion Try It, Rate It. They also featured on Throughout the season, One Pot Chef’s YouTube channel (image below), he made a mango we send mangoes cheesecake video for his 200,000 subscribers. to key ‘influencers’ in the media to raise awareness of the season and create conversation on social media. Through this activity mangoes appeared on the cover of Delicious Magazine.
MANGO MATTERS DECEMBER 2014 SUMMER 2014 PAGE 23 RESEARCH & POLICY New post-harvest chemistry now registered Australian mango growers now have an additional tool for post-harvest fruit protection with a new chemistry group recently registered for use HAL becomes Horticulture in Australian mango crops. AMIA held a minor use permit for several Innovation Australia Limited years and are pleased to see Scholar now registered. SCHOLAR® is the first post-harvest SCHOLAR is a protectant, contact system recharge requirements should be Horticulture Innovation Australia Ltd (HIA Ltd) has replaced Horticulture development in the mango industry for fungicide with anti-sporulation activity that determined by analytical testing of the Australia Limited (HAL) to become the control body of the horticulture several years, and while it has been stops the spread of disease within a tray or solution depletion rate. available for use under permit, registration bin of fruit by controlling the development SCHOLAR contains 230g/L Fludioxonil, industry’s service and exports. by the APVMA gives growers confidence in of the disease spores at an early stage. is a part of fungicide Group 12 and is securing a new Mode of Action (MoA). It offers post-harvest disease control of formulated as a Suspension Concentrate The new board was welcomed by the of the Gross Value of Product (GVP) each by ‘strategic co-investments’ where Anthracnose, Stem End Rot and Dendritic Syngenta Solutions Development Lead, (SC). Federal Minister for Agriculture on 7 industry, will remain in place while a new contributions from industry, government, Spot. Shaun Hood, said that growers should October 2014, the company came advisory mechanisms will be created commercial and academia may be eligible For more information about us please go look to incorporate SCHOLAR as part of an Fludioxonil, the active constituent into effect on 4 November 2014 and to replace the current Industry Advisory for matched funding if they are invested in to www.syngenta.com.au Integrated Resistance Management (IRM) of SCHOLAR, works to inhibit spore the Statutory Funding Agreement and Committee Structure. nominated strategic fund from Pool 2. program. germination and the growth of germ tubes Constitution was announced on the 25th The structure of HIA Ltd will incorporate two HIA Ltd was created following the recent and mycelia on the fruit surface. November 2014. By November 2015 HIA “While SCHOLAR is a new MoA, it has a R&D investment pools – one for industry review of HAL by ACIL Allen Consulting. Ltd will transition to grower owned body single site mode of action and resistance Due to the wide range of treatment specific levy funds, entitled Pool 1, and the For more information on the review, with levy payers as registered voting management practices are essential to systems used in packhouses, the recharge other for strategic, medium to long term co- please visit: www.acilallen.com.au. members. ensure its longevity,” Shaun said. doses needed may vary. Individual investments, entitled Pool 2. The matched The current government matched funding Voluntary Contribution (VC) funding will for industry R&D levy funds, up to 0.5% no longer exist, but will be replaced Ripening facility Planting Order now available in Grafted Trees Mango NOW the NT Trees? A new fruit ripening facility has opened Birdwood Nursery is a in the NT. The facility is operated by the specialist Fruit Tree nursery, Northern Territory Department of Primary supplying wholesale quantities of the highest quality fruit trees to commercial Industries and Fisheries and it is located at growers and retail nurseries throughout Australia. the Coastal Plains Research Farm. ≥ Highest quality trees guaranteed ≥ We deliver to order on time The ripening rooms were set up prior to the NT mango ≥ Specialist large order supplier season and replicates facilities that are based in ≥ Approved propagator of most cultivars Maroochydore and operated by the Queensland Department ≥ Efficient palletised transport of Agriculture, Forestry and Fisheries. It contains two cool ≥ Despatch to all mainland states rooms with equipment that can remotely monitor and control the levels of carbon dioxide, ethylene, humidity and Fully accredited worlds best practice growing facilities. temperature. The facility is a welcome tool to mango growers as it will aid research into mango quality. This season, the facility was used in the project looking at Resin Canal Discolouration to BIRDWOOD NURSERY assess fruit under a range of treatments that replicate supply chain conditions. Phone 07 5442 1611 For more information, please contact the NT DPIF at E. [email protected] Est.1978 www.nt.gov.au/dpif , or phone 08 8999 2006. www.birdwoodnursery.com.au
MANGO MATTERS DECEMBER 2014 SUMMER 2014 PAGE 25 S E R V S I C S 10TH E E S N
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. . P . MANGO A CONFERENCE s vic e Registrations are now open for the
10th Australian Mango Conference Se r
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For more information, visit u www.industry.mangoes.net.au/ B . events/10th-australian-mango- A .
conference P WWW.LMPA.COM.AU
L.M . McMinns Lagoon - Darwin Drive, 105 Pheasant NT “The Retreat”, E mail: [email protected] Web: Phone: (08) 8984 4011 & Auctioneers Business Agents Real Estate, Licensed Marketing Consultants, For the Overview and Tender Documentation. the Overview and Tender For MESS-TIVAL Check out the video on youtube! youtube.com/watch?v=kpBWGNx83ss
The Australian Mangoes & Earliest One of the best and Profitable PRIDE Mango & Kensington Fruiting in Australia Plantations Land 95.82Ha ± Freehold ± 6246 KP Mango trees Plant & Vehicles, & Infrastructure, Homestead all in Plant are as Processing Equipment as well & Condition good Order very
Mess-tival event was held at the • • • • iconic Bondi Beach on December Summary The vendor reserves the right to sell the property prior to closing date of tender. the right to sell property The vendor reserves It’s results that count...43 years says it all! Call David Loveridge & Barbara says it all! Call years that count...43 results It’s It’s Results that Count! that Results It’s Solutions. Sales Business Total Services: For Business L.M.P.A.
7th. Look out for all the action ACCEPTED NECESSARILY TENDER NOT OR LOWEST THE HIGHEST from the day in the Autumn edition of Mango Matters but if you can’t wait till then jump onto the @AussieMangoes Instagram or Facebook pages to see the day’s activities.
DATES TO REMEMBER
26-28 May, 2015 10th Australian Mango Conference, Darwin
28 September to 2 October, 2015
XI International Mango 25th June 2015, @ 2 pm Darwin Time Date: Closing Tender Symposium, Darwin PINE CREEK MANGO BUSINESS. THE PROFITABLE In Australia’s Northern Territory Be part of the Federal and Territory Government’s joint initiative, to further develop further develop to joint initiative, Government’s and Territory the Federal of Be part Northern Australia.... We at L.M.P.A. Business Services recommend your investment in investment your recommend Business Services We at L.M.P.A. Northern Australia.... Pine Creek – A Major Mango Plantation GUARANTEED NO FLOODS AND NO DROUGHTS NO FLOODS GUARANTEED PINE CREEK MANGO PLANTATION HAS AN EXCELLENT WATER SUPPLY SUPPLY WATER HAS AN EXCELLENT PINE CREEK MANGO PLANTATION FOR SALE BY TENDER
MANGO MATTERS DECEMBER 2014 SUMMER 2014 PAGE 27 PO Box 38421, Winnellie NT 0821 Telephone: (08) 8984 4011 • Facsimile: 4954 Telephone: L.M.P.A. Business Services L.M.P.A. Business Email: [email protected] • Website: www.lmpa.com.au www.lmpa.com.au Email: [email protected] • Website: (Marketing Consultants, Licensed Real Estate, Business Agents & Auctioneers) L.M.P.A. for World Wide Marketing, Purchasing, Sales & Valuation Services Sales & Valuation Wide Marketing, Purchasing, for World L.M.P.A. Nhulunbuy Tennant Creek Tennant Alice Springs Darwin Advanced post-harvest disease protection.
Scholar is the post-harvest fungicide with out of the box thinking. Featuring a new active ingredient, anti-sporulation technology and broad-spectrum activity, Scholar covers more post-harvest diseases to protect your fruit and your reputation.
Talk to your local distributor today about Syngenta’s solutions. For further information please call the Syngenta Technical Product Advice Line on 1800 067 108 or visit our website at www.syngenta.com. au. The information contained in this document is believed to be accurate. No responsibility is accepted in respect of this information, save those non-excludable conditions implied by any Federal or State legislation or law of a Territory. ® Registered trademark of a Syngenta Group Company. AD13/425
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