Annual Report 2003-2004
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NSW Department of Tourism, Sport and Recreation annual report 2003-04 Letter of Transmission Contents The Hon S C Nori, MP Minister for Tourism and Sport and Recreation Message from the Minister 3 Minister for Women Message from Chairman, Level 34, Governor Macquarie Tower 1 Farrer Place Tourism New South Wales Board 3 SYDNEY NSW 2000 Director-General’s Report – The Year in Review 4 Dear Minister Who We Are 5 It is my pleasure to submit to you, for presentation to Framework 6 Parliament, the Department of Tourism, Sport and Recreation’s Annual Report for the year ended 30 June, Performance Summary 8 2004. Yours sincerely, Management and Structure Organisational Structure 11 Tourism New South Wales Board 12 Audit Committees 13 Robert L. Adby Risk Management and Insurance Activities 14 Acting Director-General Statement of Responsibility 15 Review of Operations Statement of Compliance Tourism New South Wales 16 The Annual Report of the Department of Tourism, Sport and Recreation, in my opinion, has been prepared in NSW Sport and Recreation 29 full compliance with the requirements of the Annual Organisational Development 40 Reports (Departments) Act 1985, the Annual Reports (Departments) Regulation 2000 and the Public Finance and Audit Act 1983. Financial Statements 44 Statutory Information 69 Robert L. Adby Acting Director-General 2 Message from the Minister Message from the Chairman, Over the past year, the resources of the new Department Tourism New South Wales Board of Tourism, Sport and Recreation have been consolidated A number of changes occurred in relation to Board and significant progress has been made in instigating appointments: Tony Thirlwell left the Board in August programs and campaigns that foreshadow major benefits 2003, Bill Healey, Director-General, became a Board for tourism, sport and recreation in NSW. member in October and John O’Neill, Executive Director Tourism, joined the Board as an observer in the same The 2000 Olympics first demonstrated how tourism and month. David Simmons resigned in December and Denis sport can combine to deliver significant economic Pierce, Charlotte Vidor, Nicholas Papallo and John benefits to the State and the 2003 Rugby World Cup Thorpe were reappointed for further three year terms. gave us another opportunity to leverage long term tourism benefits from an international sporting event. Our regional meetings were held in Bourke and Batemans Bay. The success of these meetings is made With the transfer of the Venues and Events Unit to the possible by the support of the local tourism industry. It Department as from 1 July 2004, there is now a one- greatly adds to the Board’s knowledge of the areas and stop shop to manage the event calendar for New South issues being faced when the local industry has the Wales and the development of a whole-of-State events opportunity to put forward its achievements and plans strategy. for the future and to present its issues of concerns in During the year the Department continued to roll out the person and for the Board to see first hand the wonderful highly successful sport and recreation Capital Assistance and exciting tourism product available. Program and Regional Sports Facilities Programs to The Board congratulates Tourism New South Wales on organisations across the State. Major contributions were the development of the new There’s No Place in the made to the Government’s Community Solutions and World Like Sydney campaign. This new approach is Crime Prevention Strategy and the Department worked providing the platform for the future promotion of Sydney with a range of community groups and organisations on and New South Wales as Australia’s ‘must visit’ initiatives to promote balanced and active lifestyles. destination. Also during this year New South Wales maintained its The Board looks forward to working with management position as the number one tourist destination in as it sets out to meet the challenging task of converting Australia. In May, we unveiled a fresh new tourism the impetus of the new campaign and branding into campaign for Sydney. This $4 million campaign, There’s increased economic benefits for the industry and people no place in the world like Sydney is providing the of New South Wales. platform for the next generation of tourism promotion for Sydney and New South Wales. I congratulate all staff on the strong record of achievement. I look forward to working with staff and our Maurice L. Newman, AC industry and community partners to further our ambitious plans for tourism, sport and recreation in the Chairman years ahead. Sandra Nori MP Minister for Tourism and Sport and Recreation Minister for Women NSW Department of Tourism, Sport and Recreation ANNUAL REPORT 2003-04 3 – translation of the outcomes of the sport and recreation related initiatives of the Government’s Obesity and Alcohol summits into meaningful and practical projects for communities – delivery of significant benefits to regional communities through the provision of over $6 million in funding under the Capital Assistance and Regional Sports Facilities programs. A major future event is the 2009 World Masters Games. The Major Events Board (which advises the Government Director-General’s Report on major events that can provide substantial benefits to – The Year in Review the State on a medium to long term basis) was responsible for preparing this successful bid and during This was a year of transitions, to the new Department, a the year it was announced that Sydney will host the new home for the Venues and Events Unit, the 2009 World Masters Games. implementation of NSW Sport and Recreation’s Future Directions review and the review of Tourism New South This event brings people together to experience sport Wales’ structure and functions. Through this climate of and friendship, regardless of background or skill level. The change a number of major achievements were made: Sydney setting will ensure that this is an event of excellence, attracting competitors from all around the – completion of the first phase of consolidation of the world. Tourism New South Wales, NSW Sport and new Department, including the re-employment of Recreation and the Venues and Events Unit will be existing staff and the consolidation of financial and working with the Major Events Board to ensure the human resources activities at the Sydney Olympic site success of this major international event from both a – initiation of a major project to introduce a sophisticated sporting and a tourism perspective. financial system across the whole Department – appointment of Young and Rubicam to manage the advertising requirements of Tourism New South Wales including the development of a new campaign for Sydney and regional communities Robert L. Adby – completion of the licensing of New South Wales Acting Director-General Holidays – capitalising on the success of the Rugby World Cup through a $2 million advertising campaign in the UK and New Zealand – liaison with the Commonwealth and industry to support the implementation of the White Paper on Tourism – completion of the implementation of the Future Directions restructuring of the Sport and Recreation Division including revised management and staffing structures for the Department’s 11 Centres across the State – finalising the structure of the Johnny Warren Soccer Foundation and Academy – organising the transfer of the Venues and Events Unit, including the Major Events Board Secretariat from the Premier’s Department to the NSW Department of Tourism, Sport and Recreation to take effect from 1 July, 2004 – on going involvement in the Government’s Community Solutions initiatives – major public awareness campaigns in important community issues such as sports rage prevention and rock fishing safety programs 4 Who We Are The new Department of Tourism, Sport and Recreation was formed on 29 August, 2003. The Department combines the skills and resources of Tourism New South Wales and NSW Sport and Recreation as well as the Centennial Park and Moore Park Trust, Parramatta Park Trust and the Venues and Events group from Premier’s Department. The new organisation has brought benefits, synergies and efficiencies to support its two main lines of businesses, tourism and sport and recreation. Tourism New South Wales seeks to directly support industry while NSW Sport and Recreation seeks to maximise community participation. Both businesses work closely above: Cricket at a Sport and with industry partners. Recreation Centre Future synergies lie in the areas of events, venues, lifestyle and quality of life. The 2000 Sydney Olympic Games and the Rugby World Cup 2003 showed how tourism and sport can combine to deliver significant economic benefits to the State. Many opportunities remain to be captured which maximise the benefits for New South Wales by attracting world class major sporting events such as the World Masters Games in 2009. The creation of the Department brings both business opportunities and opportunities for ongoing internal efficiencies. A corporate plan will be developed for 2005- 06 to capitalise on synergies and opportunities while respecting the operating integrity and identity of the two main businesses, Tourism New South Wales and NSW Sport and Recreation. TOURISM NEW SOUTH WALES above: Tilba, South Coast Vision A tourism industry that has reached its potential to deliver sustainable economic, social and environmental benefits for the people of New South Wales. Mission Partner with industry and government to grow and manage destination New South Wales.