FOR IMMEDIATE RELEASE: Contact: Anne Pennington Thursday, Jan. 26, 2017 [email protected]
FOX SPORTS ANNOUNCES FIRST AGENCY OF RECORD, TAPS WIEDEN+KENNEDY NEW YORK
New York – Today, FOX Sports announced that Wieden+Kennedy New York will become its first- ever Agency of Record. The partnership between the multinational media conglomerate and award-winning global advertising agency will be broad in scope, and comes as part of FOX Sports’ demonstrated commitment to best-in-class leadership in sports television and cross-platform production.
“We are excited to begin our partnership with Wieden+Kennedy New York, an innovative and creative powerhouse that will help us build on the success of FOX Sports’ marquee live events and growing momentum of FS1’s studio programming,” said Robert Gottlieb, FOX Sports Executive Vice President, Marketing. “Our new partner shares our vision for the future of FOX Sports and will bring proven creative and strategic expertise to the network’s impressive sports rights portfolio.”
The agency’s New York office, led by Managing Director Neal Arthur, will lead efforts to elevate and expand FOX Sports’ brand storytelling and advertising campaigns. Wieden+Kennedy New York will help drive and develop creative activations across all of the network’s top sports properties and original programming, including FS1’s daily studio shows, with a specific emphasis on the FIFA World Cup on FOX. The partnership is effective immediately.
"We are excited for our future with FOX Sports," said Arthur. "This is an opportunity for real partnership, with a brand whose culture is rich and inspiring."
- FOX SPORTS -
About FOX Sports FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com, FOX Sports GO, Whatifsports.com and Yardbarker.com. Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.
About Wieden+Kennedy New York Wieden+Kennedy New York is a full-service creative agency with clients that include Jordan Brand, AB inBev, Delta Air Lines, Equinox, Nike, Verizon, Sprite, Duracell, Spotify, The Atlantic, Fox Sports, and pro-bono client The Ghetto Film School. The office also handles media planning and buying for ABC Entertainment and Wealthsimple, and broadcast buying for Nike, Old Spice, Secret, Ubisoft, and Travel Oregon. WKNY is part of the Wieden+Kennedy network, an independent, privately held global creative company with offices in Amsterdam, Delhi, London, Portland, São Paulo, Shanghai and Tokyo.