WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 1 Updated on October 28, 2020 CALL FOR ENTRIES

Deadline to enter: What we reward Online entry January 29, 2021 The INMA Global Media Awards The INMA Global Media Entering the INMA Global Media competition will honour initiatives Awards utilises an Online Entry Awards competition shines a light on that produce: Management System designed to your company’s best innovation and save news media executives time growth initiatives from 2020. It prioritises • Breakthrough results and money. and galvanizes. It sets the table for • Unique concepts benchmarking: best against best. The Online Entry Management System is a uniquely created • Strong creativity Winning the INMA Global Media Awards database designed for you to competition is about recognition, • Innovative thinking upload all components (digital respect, and prestige for your company, materials, print materials, your brand, your department, your • Winning synergies across platforms television commercials, radio agency — and you. Reward your commercials, photographs, and You will be judged against peers of a company’s best ideas to: more) direct to INMA via an online similar segment and focus worldwide. interface. Campaign objectives • Unlock the door to a new world of and results are also entered ideas, innovation, and creativity directly via the interface.

• Motivate and focus your staff, your agency, your stakeholders

• Benchmark your best efforts against your peers’ best efforts

What will happen if your company’s name is called?

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 2 CATEGORIES

WHAT JUDGES LOOK FOR: TYPICAL MEDIA: NEWS BRANDS Campaign’s effectiveness versus Because of the complexity of objectives, its merit, and its marketing communication, suggest bringing all 1. BEST BRAND will be crucial. visuals and media together in a PDF AWARENESS CAMPAIGN overview of the event. Campaigns used to enhance and shape TYPICAL MEDIA: the media company’s brand or image Printed materials, newspaper, direct 4. BEST IDEA TO ENCOURAGE across media platforms. mail, video. READER ENGAGEMENT

Encouragement of the use of or WHAT JUDGES LOOK FOR: engagement with a media company’s Strong creative across media tend to 3. BEST USE OF AN EVENT TO BUILD Web site, mobile site, tablet, apps, stand out in this category, yet a critical A NEWS BRAND newsletters, text alert service, tie-breaker will be concrete research The creative selection and execution of video, rich media, social network, pre- and post-campaign. Single- an event tied to and enhancing a news print products, or the marketing medium campaigns are eligible, yet brand or key segments of a news brand or onboarding of features related judges tend to look at execution across and/or generating revenue. This can be to these assets. This can include media platforms. an in-person or virtual event. encouraging usage or engagement with stories, sections, journalists, or TYPICAL MEDIA: WHAT JUDGES LOOK FOR: other components. Television, radio, newspaper, direct mail, How to communicate to judges the Web, outdoor. totality of the event, the creativity WHAT JUDGES LOOK FOR: behind the event, how the event Results, concept, and creativity are 2. BEST PUBLIC RELATIONS OR connected to objectives, and how on equal footing as open rates, click COMMUNITY SERVICE CAMPAIGN the event built on the news brand. A throughs, page impressions, time big bonus in judges’ eyes: how the Public relations, sponsorship, community spent, bounce rate, frequency, and event generated profitability. If you are service events, fundraisers, literacy percentage of page read. Overall submitting a virtual event, consider programmes, and volunteerism customer satisfaction that can be including how you mobilised your campaigns presented by the news media measured over time. audience to join, how it kept engaged company for the benefit of the company with your proposal over time, and or community. TYPICAL MEDIA: which interaction features were E-mail, Web site alerts, app messaging, most successful. newspaper, outdoor, television, radio, direct mail, mobile.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 3 CATEGORIES

6. BEST USE OF VIDEO WHAT JUDGES LOOK FOR: MEDIA PLATFORMS Show how audio supports your news Creative use of video in a digital brand, while explaining concrete, 5. BEST USE OF PRINT environment that improves the customer achieved results. Your audio initiative experience and engagement with the Print is a vibrant platform that conveys may refer to a product, a story, or a news brand. The video initiative may have emotion for readers and advertisers. marketing campaign. The combination appeared on social media platforms, This category rewards the creative of creativity, audio storytelling, and deep digital platforms of media companies, or use of print newspapers, magazines, engagement in your community will be any other platform. supplements, or niche products for specially rewarded. editorial or advertising purposes. WHAT JUDGES LOOK FOR: TYPICAL MEDIA: Show how video supports your news WHAT JUDGES LOOK FOR: Digital environment includes Web, brand, while explaining concrete, Outside-the-box creativity in print as mobile, smart speakers, social achieved results. Your video initiative may well as any tangible results from the use platforms. Please provide a link to your refer to a product, a story, or a marketing of print such as: a) consumer uptake audio initiative for more convenient campaign. The combination of creativity, (metric: sales), profit margin, content judging reviews. visual storytelling, and viral impact in your engagement/response (from embedded community will be specially rewarded. calls to action); or b) contribution to 8. BEST USE OF SOCIAL MEDIA sales uplift (measurable as percentage TYPICAL MEDIA: Creative use of social media platforms for client) generated from the print Digital environment includes social such as Facebook, Twitter, Instagram, vehicle, value of publicity generated, platforms, Web, mobile. Please provide a LinkedIn, Snapchat, Pinterest, Tik Tok, consumer engagement levels from link to your video initiative (i.e., YouTube) or YouTube to meaningfully engage, tell other embedded calls to action. Bonus stories, and/or grow your news brand’s for more convenient judging reviews. if extension of/integrated with one or presence. more non-print platform/channel such as 7. BEST USE OF AUDIO digital, video, television. WHAT JUDGES LOOK FOR: Creative use of audio in a digital Creative and authentic use of a social TYPICAL MEDIA: environment that engages customers platform to drive measurable results for Visuals of the print product and what such as podcasts via the brand’s Web your news brand. How to take advantage makes them unique and different as site, smart speakers, or similar digital of the peculiar nature of each platform, an editorial, commercial, or branded platforms. This traditionally would be an its style, its voice, and its audience. content product. editorial product, yet could also be for marketing or advertising purposes. TYPICAL MEDIA: Screen captures of platform usage or direct links to your platform initiative.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 4 CATEGORIES

emphasis is on new concepts introduced Initiatives could include editorial and/ SUBSCRIPTIONS to existing subscription initiatives or new or marketing campaigns to keep your subscription initiatives with creative twists subscribers frequently coming back to 9. BEST INITIATIVE TO to acquire new subscribers. your subscription offerings, as well as REGISTER USERS NEW recommendations and details of your Best practices to encourage a user to WHAT JUDGES LOOK FOR: churn-averting strategy. register for your Web site, how to get Creative approaches and results in non-subscriber users to log in, creative acquiring paid subscribers is the focus TYPICAL MEDIA: ways to engage and add value for non- of this category. This can include clever Direct mail, e-mail, television, Web, subscriber users, and how to get users ways to gain subscriptions for paywalls, mobile, outdoor, newspaper, print. to provide first-party data to enrich their paid apps, or cross-platform packages. profile are the focuses of this category. Initiatives could include marketing 12. BEST SUBSCRIPTION NICHE campaigns that drive sales or new packs, PRODUCT NEW WHAT JUDGES LOOK FOR: paywalls, pricing, and access models. Once you have a subscriber, how do Creative approaches and results in you keep them engaged, loyal, and/ gaining new registered users are central TYPICAL MEDIA: or potentially buying more? In this to this category. Once you have a user, Direct mail, e-mail, television, Web, category, share creative niche products what unique enticements or incentives mobile, outdoor, newspaper, print. for subscribers such as newsletters, clubs, do you have in place to encourage their lecture series, and other subscriber niche continued log-ins? What processes 11. BEST INITIATIVE TO RETAIN products that engage or upsell. do you have in place to get that non- SUBSCRIBERS NEW subscriber user to provide first-party Activities to retain paid subscribers WHAT JUDGES LOOK FOR: data? What data do you ask for, and how of a news brand or product. Special Judges are looking for the creativity to you acquire it? What is your offer for emphasis is on new concepts introduced behind the niche product idea, the the data exchange? to existing subscription initiatives or new execution, and ultimately results that subscription initiatives with creative twists show subscriber engagement or revenue. TYPICAL MEDIA: to retain subscribers and reduce churn. E-mail, Web or mobile alerts, TYPICAL MEDIA: social media. WHAT JUDGES LOOK FOR: Share imagery or links to the products or Creative approaches and results in services, as well as marketing material. 10. BEST INITIATIVE TO ACQUIRE retaining paid subscribers is the focus SUBSCRIBERS NEW of this category. This can include clever Activities to acquire paid subscribers ways to retain subscriptions for paywalls, of a news brand or product. Special paid apps, or cross-platform packages.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 5 CATEGORIES

that drives and delivers against a core volume as well as creativity of the initiative. marketing objective. How did your initiative drive transactions BUSINESS directly or generate sales away from your WHAT JUDGES LOOK FOR: site? Also the wide acceptance among your DEVELOPMENT Call it “native advertising,” “branded customers is a judging criteria, measured content,” “sponsored content,” or 13. BEST IDEA TO GROW by number of products sold in year-on- “advertorial,” this category seeks creative use ADVERTISING SALES year comparisons. You should also include of the genre in digital or print formats. Judges samples of products and services overviews, Innovative, impactful, and creative activities seek a rich visual and editorial experience with recommendations and reviews which makes used to support the sales or retention of clear labelling and placement. easier to your readers find what they are advertising customers across platforms: looking for. Also important to show: How your digital, mobile, print, social, marketing TYPICAL MEDIA: digital commerce activities adapted to your services, and more. This category focuses Web sites, mobile platforms, print newspapers audiences needs. on how media companies acquire or retain along with supporting marketing platforms advertising. such as social media and e-mail. TYPICAL MEDIA: Web sites, screen captures. WHAT JUDGES LOOK FOR: 15. BEST DIGITAL COMMERCE Judges are looking for bottom-line results by INITIATIVE NEW 16. BEST PRODUCT AND TECH advertising customers. While great creative INNOVATION is important, often it’s the smart strategy E-commerce and content-to-commerce behind it backed by research and analytics. initiatives that put media companies at the Innovative mobile or desktop apps, Web Single-medium or multi-media campaigns nexus of consumers and the transacting sites, and digital products as well as clever can succeed. of goods and services is the focus of this application of Augmented Reality (AR) and category. Digital commerce initiatives cover Virtual Reality (VR) are the main focuses TYPICAL MEDIA: a broad spectrum, ranging from transaction of this category. Further product and tech Mobile, digital display, social PPC, e-mail, sites (e-commerce) to direct sales of product solutions will be also considered. Special radio, TV, newspaper, direct mail, e-mail, lines to content recommendations of products emphasis is on what makes the new app or outdoor, rack cards, posters. to content plays alongside transaction- digital technology or product unique and oriented sales listings. different, including the concept, the target EXAMPLES: audience, usability, or results. Print advertisements, digital advertisements, WHAT WE RECOMMEND: advertiser reward programmes, special This category comprises digital services WHAT JUDGES LOOK FOR: advertiser events, advertiser promotions and and e-shop products, among others. You Overall quality of the app or digital product incentives, planning calendars and brochures, may also submit retailer products launched or digital technology, the concept, and the trade journal advertising, media packets, via your e-shop platform, preferably those execution. Bottom-line results, including advertising sales presentations, research you have launched in partnership with engagement, will bolster the entry in the findings, and more. advertising customers. Strong advice: Keep eyes of judges. This category is for new an eye on digital commercial content which apps, products, and technologies as well as 14. BEST EXECUTION OF enables customers to purchase products in significantly updated apps, products, NATIVE ADVERTISING an easy, structured way, and with and technologies. Seeking the most creative and effective use frictionless transactions. of native advertising, branded content, or TYPICAL MEDIA: sponsored content in a media company’s WHAT JUDGES LOOK FOR: Screen shots or video of the app or digital platform. Digital campaigns should match Practices on digital commerce will be judged product/technology will work, yet having the form and function of the user experience according to product and services sales direct access could prove a tie-breaker for judges.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 6 CATEGORIES

18. BEST USE OF DATA TO WHAT JUDGES LOOK FOR: DRIVE ADVERTISING NEW What do data automation and DATA AND personalisation have in common? They INSIGHTS Clever ways to use data analytics to are the next generation for data. Show provide insights for advertisers or support judges examples of product automation 17. BEST USE OF DATA TO DRIVE for a media brand’s advertising sales or examples of how you are automating a SUBSCRIPTIONS, CONTENT, OR efforts are the focuses of this category. human function. Explain which functions PRODUCT DESIGN NEW Entrants should show how data analytics are deliberately automatised and which led to a demonstrable business or ones are kept in the staff hands (and Smart ways to use data analytics to provide communications outcome. why). Or, show judges of how you are insights into subscription segmentation using data to personalise a Web site and sales, editorial content development, WHAT JUDGES LOOK FOR: experience or a newsletter or an alert on or digital product design are the main Judges are looking for smart applications an app or Web site. Examples can be big focuses of this consumer-oriented category. of data analytics in the acquisition or or small, as the category is based on the Entrants should show how data analytics retention of advertising. This might mean idea and execution. led to a demonstrable business or using data for the benefit of advertisers, communications outcome. or this might mean the use of data TYPICAL MEDIA: for smart segmentation that leads to Screen captures, real-time visualisation tools, Web site links WHAT JUDGES LOOK FOR: advertising sales. Judges are looking for smart uses of data on the audience side of the news business TYPICAL MEDIA: 20. BEST DATA DASHBOARD NEW — whether subscription sales, content, PowerPoint presentations, dashboards, Dashboards are everywhere at media or product design. For subscriptions, signage, real-time visualisation tools, companies today — from big screens demonstrate how segmentation of data books, printed materials, advertiser in newsrooms and advertising sales subscriber and/or non-subscriber data presentations, reports/research that point departments to mobile apps for journalists patterns led to a consistent pattern of to results. to customised CMS experiences. What actions that led to sales. For content, makes your dashboard unique? How is it demonstrate how data guided strategic 19. BEST USE OF DATA TO AUTOMATE democratising access data? How is it being choices for editorial decisions and perhaps OR PERSONALISE NEW used at a high level? was used in a journalistic venture. For product design, demonstrate how the data Next-generation uses of data analytics WHAT JUDGES LOOK FOR: fueled the creation of a consumer product. are focused on automation and Originality of your dashboard and what In all cases, the key is the clever use of data. personalisation. In this “umbrella” category differentiates your dashboard from others. covering both outcomes, entrants should Smart visualisation of data, clarity of TYPICAL MEDIA: show how human activities are automated communications, emphasising unique PowerPoint presentations, screen captures, through data or how consumer experiences metrics for your company. What insights, dashboards, signage, real-time visualisation are becoming more personalised outcomes, or segmentations has your tools, reports/research that point to results. through the Web, newsletters, alerts, dashboard yielded? recommendations, and more. TYPICAL MEDIA: Screen captures, dashboards, apps, real- time visualisation tools.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 7 SEGMENTS

SEGMENT 1: NATIONAL BRAND A single brand that is nationally focused such as a newspaper, magazine, Web site, app, radio station, TV station. This brand is often multi-platform and often has global aspirations.

SEGMENT 2: REGIONAL BRAND A single brand serving a city or homogenous region such as a newspaper, magazine, Web site, app, radio station, or TV station. This brand is often multi-platform.

SEGMENT 3: GROUP A media group owns numerous companies involved in mass media enterprises. For the purposes of the Global Media Awards, we define a “group” as owning or operating 5+ different news brands across 5+ different cities/regions or nationally.

Under which brand/company segment should you submit your entries? The key question to answer when submitting an entry: From where did my campaign emanate? For examples on brand segments, please visit: https://www.inma.org/modules/awards2021/segments.html

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 8 RULES

1. Competition • Due to the file size, if you have a video campaign that has been Deadlines 2. Who may submit entries uploaded to YouTube or an online system of this nature, you can • November 1, 2020: The INMA Global Media Awards include a direct link to the video Competition opens competition is open to news media either in the Video Link field for submissions companies and entities affiliated with foreseen for this purpose (after • January 29, 2021: the news media industry. Entries must “Results”), or you can provide your Submission deadline be prepared and uploaded by the link in your PDF. news media organisation, news media • February 1-28, 2021: organisation representative, advertising • INMA recommends consolidating Judging period for agency, or public relations firm working the entry into a single PDF if categories 1-20 on the company’s behalf. possible. Judges tend to give bonus points for simplicity in entries. • March 1-15, 2021: Judging period for “Best In Show” 3. Date of entries Note: The system will allow certain files to be uploaded, but not all judges • March 10, 2021: Entries must have been executed during have the software that is capable of Finalists announced the 2020 CALENDAR YEAR. If you are viewing files other than (JPG, PDF, entering from an ongoing campaign that MP3, WMA, WMV, MOV, GIF, PNG). • June 3, 2021: was entered in a previous year, you must Please convert your files to the Winners announced submit new work from the campaign. supported formats or your campaign Please take note of the deadline date will not be judged in its entirety. below. No extensions will be granted. 4. About each entry FRIDAY, JANUARY 29, 2021 • There should be no more than six files per entry.

• Each file must not exceed 20MB.

• Allowed file types are JPEG, PDF, MP3, WMA, WMV, MOV, GIF, PNG.

• Under “Objectives and Results”, there is a 330-word limit for each field.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 9 RULES

Entrants have the possibility to duplicate Fees for entries will not be returned. 5. Entry segments entries and submit them in other INMA is not responsible for materials categories. At the end of the submission entered in the competition. The objective in the “segments” process there is the feature “Copy is to judge like-sized and like- Entry,” which allows the duplication. minded companies and brands 8. Confidential information against one another. Companies may submit different entries Please do not include confidential to different segments depending on information in your entries to the INMA Entries must be submitted in one of where the work emanates. For example, Global Media Awards competition. three segments: work done at a corporate headquarters All entries will be publicly displayed in • Segment 1 - National Brands: or shared-service operation for multiple INMA’s Best Practices Archive Work emanating from national and brands should be submitted in the global brands, Web sites, apps, Group segment. But work done by and publications a national newspaper at the same 9. Web browser company should be submitted in the requirements • Segment 2 - Regional Brands: National Brand segment (same logic for Work emanating from metro-, Regional Brands). Groups often operate To make the entry process smooth region-, and community-focused national and regional news brands. within the Entry Management focused brands, Web sites, apps, System, INMA strongly recommends and publications Companies may not submit the same upgrading to the latest version of the entry in multiple segments. The reason browsers below: • Segment 3 - Groups: is that the work emanates from only one Work emanating from media groups, place. central offices, or shared-service Personal Computer (PC): Internet Explorer operations for multiple brands in Note: A fee of US$150 applies per Firefox multiple cities submitted entry. Chrome 6. Multiple entries 7. Disqualifications Macintosh: Safari You may enter in as many of the Syndicated material or campaigns Firefox 20 categories as you wish. If you that are not specifically prepared for Chrome are submitting an entry in more your company are not eligible. INMA than one category, please submit it reserves the right to disqualify any separately in each category, as it will entry that fails to conform to the rules. be judged separately. Disqualified entries will not be judged.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 10 HOW TO ENTER

Login Questions INMA has created To begin submitting entries, visit our Within the Online Entry Management an Online Entry Web site at www.inma.org/awards. You System, you will have complete contest Management System must create a record that includes your and entry information at your fingertips. e-mail address, a password, and the This includes rules, categories, and that allows you to contact information for the person who is helpful hints. If you have questions in easily upload all officially submitting the entries on behalf the entry submission process, please see of the necessary of the company. Once you have a record, page 15 and 16 for frequently asked. criteria and imagery you may log in at any time and submit necessary to additional entries. participate in the INMA Global Media Submission steps Awards.

Upon login, follow the prompts. The entry submission process is in sequential order (see page 12 for Web site examples):

• Step 1: Log in to save entry, skipping Step 2.

• Step 2: If not registered, create account.

• Step 3: Company information.

• Step 4: Campaign details.

• Step 5: Media with the entry. See file details on page 9 rules: “About each entry.”

• Step 6: Review entry and save.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 11 HOW TO ENTER

STEP 1 STEP 4

STEP 2

STEP 5

STEP 3

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 12 JUDGING

1. Criteria 4. Selection of winners 6. Non-English entries

Judging is based on the initiative’s Generally, one First Place, one Second Most judges speak and write fluent concept, creativity, and results. Place, and one Third Place will be English, which is the official language of awarded for each category (20) within the judging process. Every effort will be each . In some cases, made by INMA to translate non-English 2. Judging process segment (3) judges may omit awards or entries in advance of the judging. But The judges evaluate entries through advise additional awards. there are no guarantees. Submitting an online Awards Entry System created entries in English is strongly encouraged. by INMA that allows them to view text, 5. Top awards video, audio, PDFs, and still images. The judges meticulously score each Judges will designate a “Best of entry on a scale of 1-50 and leave Show” winner among First Place comments. Because judging is done recipients, along with regional winners online using digital images, companies for Africa, Asia/Pacific, Europe, Latin should take care in selecting entries America, Middle East, North America, that are viewable via computer screen. and South Asia. There must be a Small type, poor image resolution, First Place recipient from a region to and materials best not viewed on a qualify; otherwise, INMA may combine computer are strongly discouraged. regions for the purpose of rewarding regional excellence. 3. Who are the judges?

INMA will select a representative panel of 40+ highly qualified executives worldwide to judge the Global Media Awards. These judges come from media and marketing fields as well as experts in specific categories. While the judges are anonymous in the year of judging, click here to view a list of judges from recent years.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 13 PAYMENT & HELP

San Salvador, El Salvador, 1. Fee per entry 3. Where to send payment [email protected], +503 7857 5742 A non-refundable fee of US$150 per For check payments, entry is charged. Refunds or credits will North America Division: mail/post to: not be granted once you have submitted Katy King, Dallas, United States, your entries. [email protected], Contest Coordinator +1 214 373-9111 2. Payment method and INMA instructions P.O. Box 740186 South Asia Division: Dallas, Texas 75374 USA Madhavi Sekhri, Entries may be paid via credit card, bank New Delhi, India transfer, or check: HELP [email protected], +91 99716 00632 • Credit card: At the conclusion of The staff at INMA can answer any the entry submission process, you questions you may have about the INMA may pay online via Visa, MasterCard, Global Media Awards competition. or American Express. As the global contest coordinator, • Bank transfer: Print or save a copy Raquel Meikle is available to you via of your invoice at the conclusion of e-mail, [email protected], and by the entry submission process. Please telephone, +1 214 269-7485 or +49 170 transfer funds to the bank account 3015197. Languages: English, Español, • Check: Print out your invoice at the Deutsch. conclusion of the entry submission If you prefer to discuss INMA Awards process and send via check in U.S. with your regional coordinator, please dollars drawn on a U.S. bank, made contact: out to Contest Coordinator, INMA. Europe Division: Tom Corbett, Antwerp, Belgium [email protected], +32 486 37 13 36

Latin America Division: Ana Gutiérrez,

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 14 FAQ

1. Who is eligible to enter the INMA 6. My campaign was created by our 11. Can one PDF file have Global Media Awards competition? group office for execution across our numerous pages contained The competition is open to regional newspapers. Should this be within it? newspapers, magazines, TV and radio submitted in the Group Segment or Yes, one file can have numerous PDF stations and networks, news Web the Regional Segment? pages representing various creative sites, online classified Web sites, and Since the work emanated from the group elements for the campaign. Make certain others broadly in the “news media” office, it’s a Group Segment entry. the size of the file does not exceed field. We are seeking best practices in 20MB and the sections do not exceed audience, revenue, and brand growth 7. Does INMA accept entries the 300-word limit. Consider your at news media companies regardless from non-media companies like submission as a story consisting of an the platform. Further questions about news industry suppliers, press introduction, an explanatory section with eligibility may be directed at awards@ associations, or consultants? the “why’s” (the challenge to overcome) inma.org. INMA takes an open-minded view of and its outcome. Please don’t forget to what a “media company” is. Generally, 2. How many words am I allowed include how you solved your challenge, we would suggest press associations or to enter in the objectives and which helps judges get a better picture consultants submit entries in the region results fields? of the internal creative process. Avoid they serve (national, regional). If you are There is a 330-word limit for each field. long texts, be explicit, and to the point. a supplier or consultant representing a Photos, videos, and audiovisual material 3. How many files can we upload media company, we suggest submitting also contribute to get the spirit of your per entry? the entry under the media company’s initiative at a glance. The database allows 6 files per entry. name. However, compiling one PDF with all files 12. Once my files are uploaded, am I is a bonus in the judges’ eyes as a better 8. Are we able to set up able to confirm the image has been way to review and judge the entries. multiple accounts, each uploaded and see the actual image? Please bear in mind the 20MB size limit. representing a different Once you have uploaded all your department within my company files, click “Review and Submit” on 4. How do you distinguish between where each department your screen. You will be able to review a “National” brand and a would have a different contact content you have entered for each entry. “Regional” brand? person? If you click on the hyperlink associated National brands serve an entire Yes, each department can submit their country and not just a few geographic with your files, you will be able to view own entries separately and would regions within a country. In smaller the image. have a unique login and password. countries, virtually all news brands are The contact person for that specific 13. When attaching files with an national. Regional brands serve cities, department is listed under that unique communities, and regions — a fixed online entry, do we need to attach login and password. geography within a country. the whole page or screen or palette on which the advertisement or 9. What time frame is involved for the 5. My brand is owned by a media initiative ran, or can we just attach the group. Should I submit in the Group initiative being submitted? artwork? All entries submitted must have been Segment or the Regional Segment? You can submit the whole page, From where did the work emanate? If executed during the 2020 calendar year. just the artwork, or both if you it was created at your corporate office prefer. Submit the creative that best 10. Is it required that both the or a shared-services operation, then represents your campaign. it is a “Group” entry. If it was created creative and content is new from a by your Regional brand team, then it previous year’s entry? The initiative must have been executed is “Regional” entry. If you are part of a Group, you likely will be submitting during the 2020 calendar year. in multiple segments depending the work’s emanation.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 15 FAQ

14. I was able to upload a file that is 19. The “Bill To” information on not supported in the database. Will it my invoice is not correct. How do I still be judged? ensure the proper “Bill To” company The system will allow certain files to be information is listed? uploaded, but not all judges have the When submitting your entry, you will software that is capable of viewing files automatically receive your Global Media other than (JPG, PDF, MP3, WMA, WMV, Awards participation invoice per e-mail. MOV, GIF, PNG). Please convert your This invoice is also available in your files to the supported formats, or your Awards account. To receive an updated campaign might not be judged in its invoice, please e-mail INMA at awards@ entirety. inma.org and provide the correct “Bill To” information (company name, 15. Do I need to include login details address, and tax ID). You will then receive for the judges to may access my site? a corrected invoice by e-mail. Yes. Judges will have access to your Web site to properly evaluate your entry 20. For entries that require the and therefore you need to provide a objectives and results to be translated special login. There’s a special box in into English, how do we ensure INMA your Awards Account foreseen for this receives these translations for each purpose. This login will be only available campaign? for judges to judge entries. It won’t be Please document your objectives and made public. results in English and send them by e-mail to [email protected]. You must 16. Do I have to be a member of reference your company name, entry INMA to submit entries in the awards name, and entry number(s) in the competition? No, anyone can submit entries in document. the competition.

17. What is the cut-off time on the deadline date? Can I still submit my entries on the deadline date or must I submit my entries by close of business the day before? Entries must be submitted by your close of business on the deadline date of Friday, January 29, 2021, regardless of your time zone.

18. What is the cost to submit an entry? The per-entry price is US$150.

WWW.INMA.ORG/AWARDS INMA GLOBAL MEDIA AWARDS 16