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The Future Unmasked Predicting the Future of Healthcare and Life Sciences in 2025

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The Future Unmasked Predicting the Future of Healthcare and Life Sciences in 2025 The future unmasked Predicting the future of healthcare and life sciences in 2025 Prediction Two Better public health drives better productivity The future unmasked | Predicting the future of healthcare and life sciences in 2025 Foreword Welcome to our second prediction Better public health drives better productivity from our report, The future unmasked: predicting the future of healthcare and life sciences in 2025. This is the second of ten predictions, all of which have been informed by emerging evidence of the impact of the COVID-19 pandemic on society and the health ecosystem. They have also been shaped by our research insights including our global 2040 Future of Health campaign. This second prediction looks at how in 2025, a more resilient public health infrastructure is helping to protect the public, prevent disease and prolong healthy life expectancy. The COVID-19 pandemic has highlighted gaps in most countries public health systems and the need for a more robust, effectively funded national public health infrastructure. It has also highlighted the importance of comprehensive national and local epidemiological and population and health data. In 2025, most countries have established well-funded national statutory public health organisations supported by regionally coordinated public health agencies, a diverse and well-qualified workforce and modern data systems. Non-traditional enterprises work together, to tackle health inequalities. Digital inclusion and equality of access to innovations in health protection and prevention measures have reduced health risks and improved outcomes. The public health system also provides intelligent national screening and vaccination programmes targeted on high-risk populations. This second prediction is brought to life through a series of portraits of the experience of individuals in 2025, with reference to the evidence today to predict what the future might look like tomorrow. Stay tuned for the subsequent predictions in our series. Karen Taylor Sara Siegel Director Lead Partner UK Centre for Health Solutions Public Sector Health +44 (0) 7825 793729 +44 (0) 20 7007 7098 [email protected] [email protected] 3 The future unmasked | Predicting the future of healthcare and life sciences in 2025 The future unmasked | Predicting the future of healthcare and life sciences in 2025 Better public health drives better productivity A resilient public health system protects the public, prevents disease and prolongs healthy life expectancy The world in 2025 Conquered constraints Prediction: In 2025, public Imagine the world in 2025 • Government investment has led to • Skills and talent: Public health health is an established priority strong national public health systems professionals have been upskilled to for governments everywhere, using population data, behavioural identify and tackle population health Gamification supports the mental Smoking health literacy programmes Introduction of a digital immunisation with a higher percentage of science and digital technologies to and social care needs, and prepare health of children and young people are delivered through smartphone and passport as a record Funded as a government initiative, the Mari’s twin girls are about to start school healthcare funding devoted to protect the public, prevent disease, for and respond to emergency health wearable devices ‘Balance App’ has digitalised the use of Will has been smoking on and off for and she is alerted to a new government‑led public health. National statutory promote and prolong good health. threats, utilising data analytics and targeted evidence‑based interventions. CBT to assist young people with mild to around 20 years. He has tried quitting initiative to provide people with a digital public health organisations are • A robust strategy for handling disease Digital inclusion initiatives have moderate depression. The app is available seven times but generally relapses after immunisation passport (DI‑passport). accountable for building and outbreaks is underpinned by real‑time improved equity of access to digital on prescription to all 13‑19 year‑olds a couple of months, usually due to work Mari applies for a DI‑passport for her maintaining a robust responsive access to high quality data and technologies and resources targeted and has dramatically improved access stress. His local healthcare authority is children and is assured that all the relevant public health infrastructure, strengthened health protection systems. at reducing inequalities. and reduced waiting times. The app working alongside a social enterprise data from their electronic health records was co‑created alongside young people to reduce smoking rates across its will be uploaded safely and securely, based including regionally coordinated experiencing depression and anxiety, communities, regardless of income, on robust rules, information governance public health agencies; a diverse • AI and predictive modelling is applied • Funding: A greater proportion of to multiple data points including travel healthcare funding is devoted to public and applies gamification techniques to location, age, gender or ethnicity. He has processes and FIHR interoperability and well-qualified public health patterns, food habits, environmental health as policymakers acknowledge a series of proven CBT activities. Liam has received a SMS notification promoting standards. Her children’s DI‑passport is workforce; and modern data parameters and global prevalence data, the shift in focus from sickness and cure struggled with depression and behavioural an online smoking cessation initiative uploaded via the DI‑passport app on to and information systems. to detect signals to identify health risks. to wellness and disease prevention. problems since the death of a close family which includes impressive feedback from Mari’s smartphone. Mari also opts to use an Non-traditional players, Stakeholders have implemented payment member, and his therapist has prescribed other users about the results achieved. antibody test that has been made available the smartphone app. Balance uses avatars Will downloads the app and the first step is to confirm her children’s immunity status, including public, non-profit and • Public health authorities deploy a range reforms, including value‑based payment to explore a 3D world to complete quests, to complete a form describing his previous which is also recorded in the DI – passport. commercial enterprises, based of targeted preventative interventions in models to optimise outcomes at the response to intelligent insights into the lowest cost. meet new characters, play mini‑games history, motivations and cravings. The app If there are suboptimal levels of antibodies, around smart health communities health of the population. and solve puzzles, all designed to help him uses an AI algorithm to derive a tailored an alert is sent to the individual’s primary work together with a focus on • Regulations: Regulators across self‑manage his depression. Virtual guides education and support plan and deploys care provider for further intervention. intelligent protection, prevention • Health promotion strategies have been public health have aligned on core provide him with instructions on how to push notifications to help Will self‑manage Mari can keep track of her children’s and promotion while prolonging co‑created, based on strong public expectations, strengthening public apply the insights gained to help tackle his and modify his behaviours. Will is also vaccinations: this is particularly useful as problems in real life. The app tracks Liam’s monitored through daily questionnaires her children’s new school requires proof longevity and improving the engagement and nudge interventions. health regulations with public health progress using a validated mental health and data from a connected breath sensor. of their vaccination status before either productivity of the nation. authorities proactively measuring • Deep knowledge of local communities and monitoring compliance using assessment questionnaire as he progresses The app recommends nicotine‑based can start. Mari is also able to use the app Digital inclusion and acceleration has reduced health inequalities such as advanced analytics. through game levels. Early on in Liam’s products or facilitates a virtual consultation to alert their family doctor if there are in the adoption of scientific and infant mortality and childhood obesity use of the app, the self‑assessment results with a community pharmacist or physician any adverse reactions to new vaccines. technological advancements with targeted application of evidence‑ • Data: The authorities have created a alerted his therapist to the fact that Liam to enable e‑prescribing and therapy Her children’s anonymised ‘real world’ data have reduced health risks and based intervention strategies and robust public health IT infrastructure needed further help and an app prompt adherence tracking. Will can also access is used to help monitor responses to the encouraged him to seek face‑to‑face talking digital CBT and a virtual coach who vaccine and spot trends earlier. improved prevention. The public measurable KPIs. to identify and target reductions in therapy. After two sessions Liam felt able supports him in his goal to quit smoking health system is underpinned health inequalities, with a national body • Preventative public health digital accountable for progress. National to continue with the app, and ongoing ahead of his 40th birthday. Will has also
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