PRODUCT Siemens Mobile offers handsets catering to all customer segments—on the basis of both the increasingly popular GSM mobile communication standard as well as GPRS extension technology for faster data transfer. MARKET building. When in 1870 the Indo- Its product offerings Siemens mobile’s activities in the young and European telegraph line between cover a wide dynamic field of mobile communication are London and Calcutta was opened and spectrum of mobile lending new dimensions to the classical Siemens only a few years later the transatlantic phones, ranging from values of tradition, experience and quality. cable connected the Old and New entry-level models With more than 190 countries throughout the World’s, the company’s globalization through to high-end world, this multinational giant is a key player in had already made great strides. products like multimedia- the competitive mobile phone market. Siemens In 2003, at the CeBIT exhibition, capable smartphones. mobile phones are being sold in all continents Siemens mobile introduced the Siemens mobile enjoys a distinct advantage McLaren Mercedes racing team and a partner to outstanding SL55 Slider phone by boasting the most expansive multilingual Formula One Management. It is also the official which, like most Siemens (English, Arabic, French, Hindi, Urdu, Farsi, mobile phone for this sporting event. handsets, had garnered many Tagalog, Malayalam) messaging system developed Siemens mobile has also been an active player design awards. The CeBIT specifically for the MEA region. Siemens on a local perspective by sponsoring an array of exhibition was just the first Mobile adds Arabic ring tones, screensavers live entertainment events in the region. of many industry events that and keypads to name but a few, making it a The Siemens mobile events have become a saw the SL55 being universally preferred mobile phone in the MEA region. significant part of Dubai’s entertainment scene acclaimed. Siemens mobile phones continuously and has recently backed the sell-out concerts Siemens mobile celebrated a world Wireless communication, lighting, medical develops handsets whose design, format, of musical talents Simply Red, Bryan premiere in the United States; At the engineering, and, in the 1920s, household materials and user friendliness set Adams and Sean Paul. end of August 2003, Cingular Wireless appliances, were followed after World War them apart from the competitive put the world’s first EDGE network into II by components, dataprocessing systems, environment. They naturally BRAND VALUES operation—supplied and installed by automotive systems and semiconductors. The include such cutting-edge Siemens mobile delivers Siemens mobile. Furthermore, today guiding principle that had applied since the technologies as EDGE, Java, excellent quality and Siemens continues to play a leading role company’s roots- of concentrating solely on open operating systems, distinctively stylish handsets in the development and introduction electrical engineering, helped make Siemens the Multimedia Messaging and for people who seek of the digital GSM standard, which is sole company in its industry to operate in both Media streaming. ingenious mobile phones. and it is the second largest manufacturer of now connecting more than 920 million people heavy-current electrical engineering and light. By independent operating groups in 1969, creating The quality and mobile phones in Europe. around the world, thus making it the world’s the mid-1920s, it was again one of the world’s an organizational structure that has been RECENT DEVELOPMENTS reliability of Siemens Its results-driven culture celebrates the most widespread communication standard. five leading companies in its field. When the adapted on numerous occasions through till In June 2003, Siemens established mobile phones product as the hero designed to satisfy An average of 30 inventions are being made National Socialists seized power, Siemens, like today. its regional headquarters in Dubai are the best in consumers’ needs and it is this double at Siemens every working day—around seven of the rest of German industry, was drawn into the Today, Siemens is an organization, which Internet City (DIC) becoming their class and foundation which enables Siemens mobile them at Siemens mobile. system of the war economy. comprises fast-acting business units that are the single largest tenant. The latest they have to deliver meaningful value, with products Post- World War II, Siemens first began making significant contributions to the future of development comes at a time when fast become rooted in the expediency of German HISTORY rebuilding in Germany and eventually moved electrical engineering and electronics. Siemens the company looks poised to continue its trusted engineering. In 1847 Siemens started life as into foreign countries from the 1950s onwards. mobile phones was created in the 1980s in consistent growth in the Middle East taking business Siemens has had an established Telegraphen-bauanstalt von Technological advances, expansion into new response to the burgeoning demand for mobile advantage of DIC’s position as the regional hub partners for presence in the Middle East region Siemens & Halske - “the Siemens business segments, and the reestablishment of telecommunications. In fact, Germany had its for technology and telecom sectors. building strong and for over 50 years and plays an & Halske Telegraph Construction a presence in traditional export markets laid own public mobile radio network as far back Siemens mobile has been present in the lasting relationships. active and important role in the Company’. Within a space of the foundations for the company’s return as 1958, but this level of communication was Middle East for approximately a decade and The ability to meet regional economy. a few decades, the company to its old strength in the world only available to the few privileged members of in late 2003, Siemens mobile expanded its consumer needs by Siemens mobile phones holds grew from a small precision- marketplace in the 1960s. To society. There was no direct dial system, so 600 operations to Africa and achieved market integrating lifestyle features a clear number two position in engineering workshop producing give the company a solidified operators worked around the clock to connect leadership in its largest cities. into its models has enabled Siemens mobile Western Europe and has assumed mechanical warning bells for identity and perpetual approximately 11,000 subscribers. Siemens was awarded with a USD13 million to become a preferred mobile phone brand the number two position in railways and electrical telegraph market presence, Siemens Interestingly enough, Siemens’ first links with Bahrain F1 contract to provide the high- amongst its competitors. Eastern Europe. It is the front- systems, into one of the world’s & Halske, Siemens- the Middle East take us back to 1856 when profile Bahrain Formula One Race Circuit runner in Russia and is the clear largest electrical engineering and Schuckertwerke Werner von Siemens came to the region to lay with world-class technical infrastructure and www.siemens-mobile.com market leader in GSM in Brazil electronics companies. Milestone AG, and Siemens- telegraphic cables beneath the Red Sea. specialist electronics. Siemens Mobile Phones and is among the top threee inventions, an intense readiness Reiniger-Werke recently launched the SX1, an innovative, high- mobile phone players in the to innovate, and a powerful AG, the three technology mobile phone integrating voice and Middle East. international commitment have main companies data with business and entertainment features, Things you didn’t know about In the Asia/Pacific region, the driven the company’s success since in the group, as well as the stylish clamshell, the CF62. Siemens Mobile Phones company is rising to the challenge its beginnings. Werner von Siemens merged in provided by the market led changes discovered the dynamoelectric 1966 to PROMOTION in China and is further expanding principle in 1866 and the potential form For years, Siemens Mobile’s promotion strategy The FIRST GSM cellular to feature a colour display its business in India after entering this electricity applications were limitless. has always involved a heavy focus on key S10. market in 2001. In 1879, Siemens & Halske introduced consumer interests around the world. Siemens The FIRST mobile with an integrated MP3 player the first electric railway and installed the mobile sports partnership activities focus and exchangeable memory- SL45. ACHIEVEMENTS first electric streetlights in Berlin. One year largely on the two mass-market platforms of For Siemens mobiles “Innovating the mobile later, in 1880, came the first electric elevator Formula 1 racing and soccer. It has become the The FIRST slider phone- SL10. world” is its vision and ingenuity in innovation is and in 1881, the electric streetcar. In 1892, Siemens jersey sponsor of the world-class Real Madrid what it has become, currently holding more than Werner von Siemens passed away, yet his AG. The soccer club since 2002, enabling stars like David The FIRST wristphone prototype. 3,500 patents with applications for around 700 successors continued to follow the course he company’s Beckham, Ronaldo and Zinedine Zidane to help The FIRST Java-enabled mobile phone- SL45i. further patents being filed each year. had successfully set, continuously advancing the main increase Siemens mobile’s brand awareness Even from the very first day, remarkable company with Following the business around the globe. Moreover, Siemens was one of The FIRST triband GPRS Wireless module- TC45. developments from Siemens have been changing death of the company’s founding father, segments the first corporates in the electrical engineering The FIRST detachable GSM camera mobile with the world of communication. In 1847, company Werner von Siemens, in 1892, his successors were industry to discover Formula 1. As one of integrated flash. founder Werner Siemens and Johann Georg followed the course he had set, constantly assigned to the world’s largest global sports sponsors, Halske developed the world’s first pointer advancing the company with impressive six largely Siemens has accelerated its growth by becoming The FIRST outdoor mobile- S10D Active Shock telegraph in the backyard of a Berlin tenement innovations. technology and sponsoring partner to the and scratch-proof.

104 SUPERBRANDS PRODUCT Siemens Mobile offers handsets catering to all customer segments—on the basis of both the increasingly popular GSM mobile communication standard as well as GPRS extension technology for faster data transfer. MARKET building. When in 1870 the Indo- Its product offerings Siemens mobile’s activities in the young and European telegraph line between cover a wide dynamic field of mobile communication are London and Calcutta was opened and spectrum of mobile lending new dimensions to the classical Siemens only a few years later the transatlantic phones, ranging from values of tradition, experience and quality. cable connected the Old and New entry-level models With more than 190 countries throughout the World’s, the company’s globalization through to high-end world, this multinational giant is a key player in had already made great strides. products like multimedia- the competitive mobile phone market. Siemens In 2003, at the CeBIT exhibition, capable smartphones. mobile phones are being sold in all continents Siemens mobile introduced the Siemens mobile enjoys a distinct advantage McLaren Mercedes racing team and a partner to outstanding SL55 Slider phone by boasting the most expansive multilingual Formula One Management. It is also the official which, like most Siemens (English, Arabic, French, Hindi, Urdu, Farsi, mobile phone for this sporting event. handsets, had garnered many Tagalog, Malayalam) messaging system developed Siemens mobile has also been an active player design awards. The CeBIT specifically for the MEA region. Siemens on a local perspective by sponsoring an array of exhibition was just the first Mobile adds Arabic ring tones, screensavers live entertainment events in the region. of many industry events that and keypads to name but a few, making it a The Siemens mobile events have become a saw the SL55 being universally preferred mobile phone in the MEA region. significant part of Dubai’s entertainment scene acclaimed. Siemens mobile phones continuously and has recently backed the sell-out concerts Siemens mobile celebrated a world Wireless communication, lighting, medical develops handsets whose design, format, of musical talents Simply Red, Bryan premiere in the United States; At the engineering, and, in the 1920s, household materials and user friendliness set Adams and Sean Paul. end of August 2003, Cingular Wireless appliances, were followed after World War them apart from the competitive put the world’s first EDGE network into II by components, dataprocessing systems, environment. They naturally BRAND VALUES operation—supplied and installed by automotive systems and semiconductors. The include such cutting-edge Siemens mobile delivers Siemens mobile. Furthermore, today guiding principle that had applied since the technologies as EDGE, Java, excellent quality and Siemens continues to play a leading role company’s roots- of concentrating solely on open operating systems, distinctively stylish handsets in the development and introduction electrical engineering, helped make Siemens the Multimedia Messaging and for people who seek of the digital GSM standard, which is sole company in its industry to operate in both Media streaming. ingenious mobile phones. and it is the second largest manufacturer of now connecting more than 920 million people heavy-current electrical engineering and light. By independent operating groups in 1969, creating The quality and mobile phones in Europe. around the world, thus making it the world’s the mid-1920s, it was again one of the world’s an organizational structure that has been RECENT DEVELOPMENTS reliability of Siemens Its results-driven culture celebrates the most widespread communication standard. five leading companies in its field. When the adapted on numerous occasions through till In June 2003, Siemens established mobile phones product as the hero designed to satisfy An average of 30 inventions are being made National Socialists seized power, Siemens, like today. its regional headquarters in Dubai are the best in consumers’ needs and it is this double at Siemens every working day—around seven of the rest of German industry, was drawn into the Today, Siemens is an organization, which Internet City (DIC) becoming their class and foundation which enables Siemens mobile them at Siemens mobile. system of the war economy. comprises fast-acting business units that are the single largest tenant. The latest they have to deliver meaningful value, with products Post- World War II, Siemens first began making significant contributions to the future of development comes at a time when fast become rooted in the expediency of German HISTORY rebuilding in Germany and eventually moved electrical engineering and electronics. Siemens the company looks poised to continue its trusted engineering. In 1847 Siemens started life as into foreign countries from the 1950s onwards. mobile phones was created in the 1980s in consistent growth in the Middle East taking business Siemens has had an established Telegraphen-bauanstalt von Technological advances, expansion into new response to the burgeoning demand for mobile advantage of DIC’s position as the regional hub partners for presence in the Middle East region Siemens & Halske - “the Siemens business segments, and the reestablishment of telecommunications. In fact, Germany had its for technology and telecom sectors. building strong and for over 50 years and plays an & Halske Telegraph Construction a presence in traditional export markets laid own public mobile radio network as far back Siemens mobile has been present in the lasting relationships. active and important role in the Company’. Within a space of the foundations for the company’s return as 1958, but this level of communication was Middle East for approximately a decade and The ability to meet regional economy. a few decades, the company to its old strength in the world only available to the few privileged members of in late 2003, Siemens mobile expanded its consumer needs by Siemens mobile phones holds grew from a small precision- marketplace in the 1960s. To society. There was no direct dial system, so 600 operations to Africa and achieved market integrating lifestyle features a clear number two position in engineering workshop producing give the company a solidified operators worked around the clock to connect leadership in its largest cities. into its models has enabled Siemens mobile Western Europe and has assumed mechanical warning bells for identity and perpetual approximately 11,000 subscribers. Siemens was awarded with a USD13 million to become a preferred mobile phone brand the number two position in railways and electrical telegraph market presence, Siemens Interestingly enough, Siemens’ first links with Bahrain F1 contract to provide the high- amongst its competitors. Eastern Europe. It is the front- systems, into one of the world’s & Halske, Siemens- the Middle East take us back to 1856 when profile Bahrain Formula One Race Circuit runner in Russia and is the clear largest electrical engineering and Schuckertwerke Werner von Siemens came to the region to lay with world-class technical infrastructure and www.siemens-mobile.com market leader in GSM in Brazil electronics companies. Milestone AG, and Siemens- telegraphic cables beneath the Red Sea. specialist electronics. Siemens Mobile Phones and is among the top threee inventions, an intense readiness Reiniger-Werke recently launched the SX1, an innovative, high- mobile phone players in the to innovate, and a powerful AG, the three technology mobile phone integrating voice and Middle East. international commitment have main companies data with business and entertainment features, Things you didn’t know about In the Asia/Pacific region, the driven the company’s success since in the group, as well as the stylish clamshell, the CF62. Siemens Mobile Phones company is rising to the challenge its beginnings. Werner von Siemens merged in provided by the market led changes discovered the dynamoelectric 1966 to PROMOTION in China and is further expanding principle in 1866 and the potential form For years, Siemens Mobile’s promotion strategy The FIRST GSM cellular to feature a colour display its business in India after entering this electricity applications were limitless. has always involved a heavy focus on key S10. market in 2001. In 1879, Siemens & Halske introduced consumer interests around the world. Siemens The FIRST mobile with an integrated MP3 player the first electric railway and installed the mobile sports partnership activities focus and exchangeable memory- SL45. ACHIEVEMENTS first electric streetlights in Berlin. One year largely on the two mass-market platforms of For Siemens mobiles “Innovating the mobile later, in 1880, came the first electric elevator Formula 1 racing and soccer. It has become the The FIRST slider phone- SL10. world” is its vision and ingenuity in innovation is and in 1881, the electric streetcar. In 1892, Siemens jersey sponsor of the world-class Real Madrid what it has become, currently holding more than Werner von Siemens passed away, yet his AG. The soccer club since 2002, enabling stars like David The FIRST wristphone prototype. 3,500 patents with applications for around 700 successors continued to follow the course he company’s Beckham, Ronaldo and Zinedine Zidane to help The FIRST Java-enabled mobile phone- SL45i. further patents being filed each year. had successfully set, continuously advancing the main increase Siemens mobile’s brand awareness Even from the very first day, remarkable company with Following the business around the globe. Moreover, Siemens was one of The FIRST triband GPRS Wireless module- TC45. developments from Siemens have been changing death of the company’s founding father, segments the first corporates in the electrical engineering The FIRST detachable GSM camera mobile with the world of communication. In 1847, company Werner von Siemens, in 1892, his successors were industry to discover Formula 1. As one of integrated flash. founder Werner Siemens and Johann Georg followed the course he had set, constantly assigned to the world’s largest global sports sponsors, Halske developed the world’s first pointer advancing the company with impressive six largely Siemens has accelerated its growth by becoming The FIRST outdoor mobile- S10D Active Shock telegraph in the backyard of a Berlin tenement innovations. technology and sponsoring partner to the and scratch-proof.

104 SUPERBRANDS