E C E M B E R 19 3 7

I^tate Eleven Prepares For Bowl Game

K M

on Francisco '14

Dreezing Here And There

1 was A Home­ coming HI Never Forget" Orange Bowl

Bound! K *

Announem j Mason's (gratings

A,S THESE greetings to the alumni for the first issue of the Record of this year are being penned, our thoughts nat­ urally turn to one out­ standing event of the year, namely, Christmas. As Christmas is only several weeks away, there naturally comes to one's mind several reasons for being grateful. Michigan State College has continued to prosper and its financial support has been greatly increased by the generous support of a kindly legislature aided by alumni and friends. The increase in enrollment to more than fifty-two hundred indicates an appreciation of the college and confidence in its activities by all who know it. A kindly spirit of cordial cooperation has pervaded the student body and the staff as separate groups and also in their interrelationships. The completion of the Sarah Langdon Williams Hall for women has removed the hazards of occupancy of Morrill Hall which has been remodeled to provide laboratories, classrooms and offices, thereby reliev­ ing somewhat the congested conditions of every division of the college. The campus has been beautified still more by landscape plantings and construction of new walks. The educational and cultural opportunities have been broadened and the standards raised. The athletic organiza­ tions have had a year of marked successes. Considering our numbers the hand of sorrow and misfortune, with a few exceptions, has been laid upon us very lightly. This year our hearts should be filled with gratitude and thankfulness. As the Christmas season approaches we look forward anxiously to all the events of good cheer such as family reunions, and the time of feasting, song and dance and merriment. Happy are those into whose life experiences nothing has occurred to mar the spirit of the festive season. My best wishes to all and a very Merry Christmas.

Page 2 MICHIGAN ST/ THE MICHIGAN THE COVER — George STATE COLLEGE Kovacich, left, Whit­ ing, Ind., Usif Haney, right, Kingsport, Tenn., fullbacks. Symbolic of the rustic signs on the RECORD campus is the part bearing the magazine's LLOYD H. GEIL . . . Editor name. Glen O. Stewart '17 . Alumni Secretary Gladys M. Franks '27 . Alumni Recorder Contributors: Guelda Pike '38. Helen Wil­ son '38, Norman Kenyon '38, George Ma»- kin '40, Jack Sinclair '41.

DECEMBER 1 <> 3 7

In This Issue ....

FEATURES - - - Speaking Of Many Things 8 Don Francisco '14 1) x!li— Gunson Recalls Elm Planting 13 met \B?*qP ARTICLES - - - kT^^^ 5.210 Students At M. S. C. .... 11 "'Twas A Homecoming I'll Never Forget" 12 ADMINISTRATION - - - Season's Greetings 2 Announcing 4 College Dedicates New Girls' Dormitory 6 SPORTS - - - State Eleven Prepares For Bowl Game 14 Review Of Football... 14 17 Games On Cage Schedule 15 I. C. 4-A. Title Winners 15 Top: John F. Macklin Talks To Homecomers After In- 13 A run troduction by President KAD1U - - - Sh aw n t \M . _, , „ Dial WKAR For Campus News 22 Center: Movie Shots or Mar­ quette Game by Everett Let's Read The Letters 23 Huby. Bottom: Freshmen Registra- tion. DEPARTMENTS - - - Breezing Here And There 5 Following Club Activities 7 Beside The Winding Cedar 10 Mirroring The Alumni World 17 Published quarterly by the Publications Depart­ ment of Michigan State College. Address all communi­ cations for publication to Michigan State College Record, Publications Department, East Lansing. Michigan. Changes of address should be sent to Glen O. Stewart, alumni secretary. Entered as second-class n after at the Post Office. East Lansing, Michigan. Member of the American Alumni Council.

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Page 4 MICHIGAN STATE BREEZING HERE THERE

the radiometer served as subject of a thesis for which he was granted the M. A. degree by the University of Cali­ tunities of Diversified Farming in the fornia in 1925. South." Mr. Marsh returned east in 1931 to While attending Michigan State col­ act as visiting professor at the Univers­ J. J. Jakway '86 lege, Mr. Crosby was for four years P ity of Michigan during the fall semester. In 1933 he was appointed dean of men LANSING, Michigan—To become a regular player on the football team and at the University of Redlands from member of the governing body of the a member of the relay squad. He which he rose to his present position. college he once attended is the privilege was affiliated with the Union Literary recently gained by James J. Jakway, society. with the class of '86. For on January 1, 1938, Mr. Jakway assumes his duties Airman Knight '15 Herbert E. Marsh '08 as an official of the State Board of Agri­ OMAHA, Nebraska—Two and one- culture, which controls the administra­ REDLANDS, California—The new act­ half million air miles without a serious tion of Michigan State college. ing president of the University of mishap is the flying record of pilot Jack Mr. Jakway also holds the position Redlands Knight, with '15, who is now associated of president of the Michigan State Farm is Herbert E. with United Air Lines. Bureau. A state-wide meeting of this Marsh, graduate After amassing this unusual record organization, held recently at M. S. C. of the Civil during 20 years of flying experience, and conducted for the first time by Mr. Engineering de- airman Knight announces that he will Jakway, was declared the most success­ partment of retire from the air to engage in educa­ ful in the organization's history. Michigan State tional work for United Air Lines. Clara and Beatrice Jakway, daughters college in 1908. Mr. Knight was recently featured in of the new State Board member, are Appointed "Believe It Or Not," syndicated cartoon also alumni of Michigan State college, to his position by Robert L. Ripley. The caption in the former graduating in '13 and the in September, the cartoon stated that Jack Knight, in latter in '17. 1937, Mr. Marsh all his years as air mail and passenger has had pre- pilot, has never been credited with an vious experi- injury to any of his passengers or Matt A. Crosby '02 perience in this serious damage to any of his ships. WASHINGTON, D. C—An agricul­ capacity when tural economist of first note is Matt A. Herbert E. Marsh he served as Crosby, class of '02. Connected with the acting head of U. S. Department of Agriculture for 35 the university during the fall of 1936. Doctor Fisher '95 years, Mr. Crosby, since 1924, has been Born in Hillsdale, Michigan, Mr. ARCADIA, Indiana—"Like a dream a specialist for farm management in­ Marsh entered the M. S. C. Engineering come true" is the honor recently con­ vestigations for the Bureau of Agricul­ division in 1904. Upon graduation he ferred upon Dr. Roy C. Fisher '95. For tural economics. was retained at the college as an in­ this small town doctor is now the in­ Upon graduation, Mr. Crosby entered structor in physics and civil engineering. ternational president of the Pan-Ameri­ the U. S. forest service as a student During the summer periods he gained can Medical congress, composed of assistant. In 1903 he was transferred engineering experience with the bridge representatives from homeopharmacies, to the Bureau of Plant Industry where department of the Chicago, Milwaukee colleges and all homeopathic medical he became distinguished for his studies and St. Paul railway. organizations in North and South of grasses. Later he served for a period In 1912 he became professor of physics America. on the U. S. tariff commission. and engineering at the University of Dr. Fisher's selection comes as a re­ Mr. Crosby's investigations in farm Redlands. At the same time he did sult of his investigations into the field management as practiced in the South some engineering work for the city of of homeopathy, on which he has writ­ have been used by him as subject mat­ Pasadena. ten several pamphlets. ter for several Department of Agricul­ During the years 1924-25 Mr. Marsh He is a prominent resident in the ture bulletins. One of his most widely was engaged in graduate work and town of Arcadia, Indiana, being a mem­ read articles appeared in the depart­ teaching at the University of California. ber of the Lions club and active in ment's yearbook under the title, "Oppor­ His research on the Einstein theory of civic affairs. (Turn to page 6)

COLLEGE RECORD Page 5 program was the remodeling of Morril. hall, formerly known as the Women's building, into a Liberal Arts division center. Morrill hall now includes offices of the Dean of Liberal Arts division; departments of economics, education, English, geology and geography, history, » mathematics, sociology and zoology There are also several large classrooms The former English building now houses the department of modern lan­ guages and mimeographing and multi- graphing equipment. Offices of the president have been moved from the library to the spacious, modern quarters on the second floor of the administration building. Also in­ cluded on the second floor of this build­ Studying in pleasant ing are the new offices of the Dean of surroundings! So says Women, director of summer school and Marguerite Phillips, the central stenographic department. whose leisure time is The former Liberal Arts building is spent in reading and f now used entirely by the department of writing letters at he desk in her room in psychology and philosophy. the Sarah Langdon The new speech division, created this Williams Hall. fall, has its headquarters in the wood shop, while the Institute of Conserva­ tion is located on the fourth floor of Agricultural hall. The college laundry, forced to be College Dedicates New moved from its old spot in the basement of the Women's building, is located in Girls' Dormitory an addition built on the Stores building.

N extensive building and remodel­ Shearer, '40, Grand Ledge, presidents Breezing A ing program during the summer of the south and north wings. With the Here and There months resulted in several significant tapers, the two girls lighted fires in the changes on the Michigan State college dormitory dining room fireplaces. (Continued from page 5) campus. Foremost among these was the After the dedication, relatives and construction of Sarah Langdon Williams friends of the students living in Sarah Harold Smead '33 dormitory for girls and the remodeling Langdon Williams hall were guests at DUNDEE, Michigan —The "will to of the former Women's building into an informal reception . Assisting at the succeed" has been the motto of Harold classrooms and offices for members of reception were the dormitory's house­ Smead '33, coach of the Dundee high the Liberal Arts division. mothers, Mrs. Lydia Thompson and Mrs. school football team. Built at a cost of $477,000, the new Edith Gilhooley. Sarah Langdon Williams dormitory has The new housing unit for girls is Harold Smead was a star center on aided somewhat in solving the housing named in honor of the wife of Michigan the Spartan squad during the early problem, created by the great increase State college's first president, Joseph coaching reign of Jimmie Crowley in enrollment during the last few years. Rickelson Williams. After Mr. Williams' Then, during the summer preceding his The building, which houses 258 death in 1861, Mrs. Williams returned senior year, he was involved in a women, is of red brick construction, to their original home in Toledo, Ohio, motorcycle accident in Maine whicn designed in the manner of an Early and in that city she was for many cost him part of one leg. Stunned by English period. Its V-shaped structure years prominently identified with pub­ the loss of their star, Smead's team­ provides a north and a south wing, con­ lic affairs and with women's activities. mates elected him to the role of captain nected by a dining room used by stu­ She founded the Ballot Box, a pape. of the 1930 football squad. He accom­ dents of both units. Each wing includes devoted to the cause of woman suffrage. panied the team on all its trips and a reception hall, living rooms, sun She was a close friend and co-worker was head rooter on the State bench. rooms, recreation facilities and bed • with Susan B. Anthony. Mrs. Williams After graduation he accepted the posi­ rooms. also served as trustee of the Toledo tion of coach at Dundee high schooL Formal dedication of the dormitory University of Arts and Trades. At this time Dundee was in the throes was held Sunday, October 31. Follow­ The new dormitory was financed by of an athletic lethargy. So the new ing a dinner at which members of the a bond issue sold by the Ann Arbor coach proceeded to go out on the field State Board oi Agriculture, administra­ Trust Co. Earnings of the building are to demonstrate as best he was able the tion and dormitory committees were regarded as sufficient to pay interest and fundamentals of good football. This guests of honor, President Robert S. to retire bonds so the entire issue will fall he began to get results. Dundee Shaw presented tapers to Miss Jean be liquidated in 1952. won all of its games, including a great Bedford, '40, Elkton, and Miss Jean Another highlight on the summer victory over its traditional rival, Milan.

Page 6 MICHIGAN STATE Rapids. At the dinner, Glen O. Stewart, alumni secretary, told of the many Following campus changes this year, Gil Daane, '09, member of the State Board, spoke of the business of running the college, Club Activities and Dr. Irma Gross, professor of home management, discussed college affairs . . . Detroit of interest to women. Mr. Stewart showed colored movies of the campus Ken Scott, '25, and Russell Palmer, at the close of the meeting. The club '22, officers of the Detroit Alumni club, will sponsor a bridge benefit and a took time from the busy moments of dance later in the winter. Homecoming Day to stop at the alumni office in the Union to announce two red letter days for the winter season. First, . . . Football Sessions the annual "feather party" will be held Many alumni attended the meetings at the Intercollegiate club, Friday eve­ at the Pennsylvania hotel in New York ning, December 17. For complete detail City before the Manhattan game, at the call Rus Palmer, Columbia 4302, or Ritz-Carleton hotel in Philadelphia Clarence VanLopik, '33, the new execu­ before the Temple game, and at Colum­ tive secretary of the Intercollegiate bia, Missouri, following the Missouri club, in the Penobscot building. The game. second annual feature of the Detroit Movies of the campus were shown at each meeting. These were followed by alumni club will be the dinner-dance Mrs. Edith Gilhooley (left) and Marion at the Intercollegiate club, and the ten­ short addresses from members of the Pugsley (right) gaze from the window tative date is Saturday night, Febru­ official party. In each case Coach of the living room of the new Sarah ary 12. Charles Bachman showed movies of the Langdon Williams dormitory into the fourth victory over Michigan and told corresponding north wing of the resi­ of the present team and its accom­ dence for girls at Michigan State col­ . . . Grand Rapids lege. Mrs. Gilhooley is the housemother, More than 115 alumni of Grand plishments. and Miss Pugsley is from Hart. Rapids and a score of visiting teachers met at the Elks temple on Thursday . . . Jackson Club evening, October 28. President Dudley The annual football banquet, spon­ alumni, and short talks were given by Pritchard, '23, who delegated the party sored by the employees of the Con­ John Hannah, secretary of the college; to several committees, was forced to sumers Power company at Jackson, was Ralph H. Young, director of athletics; L. remain at home with influenza. Sub­ held at the Arbor Hills country club L. Frimodig, assistant director of ath­ stituting for him as toastmaster was on Monday evening, November 22. The letics, and Glen O. Stewart, alumni Jake O. Brady, '23, who later was nom­ dinner was a "pay-off" between the secretary. inated and unanimously elected presi­ Michigan State and University of Michi­ Movies of the Michigan game and dent for the coming year. Morris W. gan supporters. colored movies of the campus were Green, '29, was named as vice president, This year the Michigan State fans shown to the group. and Howard T. Jachnig, '32, was elected had to give a lead of seven points; William E. Newlon, '17, of Berkeley, secretary-treasurer. Mrs. Dudley Prit­ and in so doing, were forced to pay acted as chairman. chard continues as president of the for the banquet given to the U. of M. Alumnae League branch in Grand supporters. More than 400 people lis­ . . . District 9 tened to Coaches Kipke and Bachman Under the leadership of Sam Gal- and Alumni Secretaries Tapping and braith, '24, of Battle Creek, more than A bit of relaxing is caught by the Stewart. Football movies provided 60 members of District 9 enjoyed a photographer in the living room of the picnic at the Kellogg Bird sanctuary, new Sarah Langdon Williams dormi­ additional entertainment for the rabid tory. You see Betty Landesman and fans. Phil Bell, '33. was chairman of near Gull Lake, on Thursday evening, Irene Ruterbusch chatting on the daven­ all committees. September 23. Dr. M. D. Pirnie acted as port, Jane Bruce reading, and Dorothy host, and after the usual picnic dinner, Thurston at the piano. Miss Landes­ . . . San Francisco the alumni and guests gathered at the man, freshman, is from Detroit, Miss It was a gala weekend for the alumni Museum building and enjoyed an illus­ Ruterbusch, junior, is from Bay City, trated lecture by Dr. Pirnie. This was Miss Bruce, sophomore, from Grand of Northern California when the Michi­ Rapids, and Dorothy Thurston, senior, gan State dinner was enjoyed by a large followed by a short talk by E. E. from Pontiac. number of alumni and friends on Fri- Hotchin, '12, of East Lansing, president d a y evening, of the M. S. C. association. Campus November 26, at changes and additions to the staff were the William discussed in detail by Alumni Secretary Taylor hotel in Glen Stewart. San Francisco. The team and officials were on their With the ex­ homeward jaunt after defeating the ception of the University of San Francisco the pre­ football players, vious day. college officials who accompa­ . . . Portland nied the team Alumni at Portland, Oregon, enter­ were guests of tained the football party at a banquet the California in the Heathman hotel on November 28.

Page 7 Banquet, Dec. 11 tecordings are made when they enter the clinic and again as their speech Presentation of the Governor's award Speaking Of shows improvement. by Governor Frank Murphy to the most As work of the clinic expands, record­ valuable Michigan State football player ings will be made for all students en­ will be the main feature of the tering M. S. C. and correctional work eighteenth annual alumni football ban­ Many Things will be advised for all whose records quet, which will be held Saturday, indicate speech defects. December 11, in the college gymnasium. The new M. S. C. speech clinic was The banquet will be a testimonial Honors for having traveled the far­ organized by Dr. C. R. VanDusen, and dinner for members of the Spartan thest to attend this year's homecoming is recommended by the North Central football squad, and will also bring to­ celebration go to L. V. Benjamin, '20, Association of Colleges and Secondary gether members of the official all-state who came half way across the continent schools. Dr. VanDusen, who holds the high school team, which is chosen each from his home in Spokane, Washington. D.Sc. degree from the University of year by Richard Remington of the Other alumni who made lengthy Michigan, spent two years at the Uni­ Detroit News. journeys to East Lansing were Mrs. versity of Iowa in graduate study in Glen O. Stewart, alumni secretary, Frances Perrine, Upper Montclair, New that school's speech clinic. and Don Sturm, '26, of Lansing, have Jersey; Douglass Craig, '21, Niceville, been named chairman and assistant Florida; Warren Bissell, '36, Chestnut chairman of the affair. They were Hill, Massachusetts, and V. G Arm­ appointed by L. O. Benner, president strong, '32, Arlington, Virginia. Colonel Five old grads returned from Chicago, of the Central Michigan club, which is Lieut. Col. T. C. Marsh, of the Michi­ three from New York, and one each sponsoring the banquet. gan State College R. O. T. C, recently from Ohio, Indiana and Wisconsin. Groups of Michigan State alumni announced the appointment of Leo These included only the alumni who throughout the state send the outstand­ Gunnard Carlson, of Jamestown, N. Y., registered at the alumni secretary's ing senior high school football players as cadet colonel for the current school office. Many who attended the football as guests. An attendance of 600 to 700 year. game failed to register. is expected. Carlson, a senior in the Michigan Representing the earliest M. S. C. State College division of applied science, graduating class to register during the will be commissioned in the U. S. Army celebration was John I. Breck, of Jack­ Who's Who when he graduates in June, 1938. son, Michigan. He was graduated in In the next edition of "Who's Who 1884. The new cadet colonel has taken an Among Students in American Univer­ E. A. Holden, class of '89, Lansing, active part in M. S. C. undergraduate sities and Colleges" will appear the Michigan, was another old timer who activities, and he holds membership in names of nineteen Michigan State col­ stopped in at the alumni office to "talk several student professional and social lege seniors. These students, all cam­ things over." organizations. pus leaders, were selected on the basis He is president of the Officers' club; of character, scholarship, leadership in member of Scabbard and Blade, upper- extra curricular activities and possibil­ Speech Clinic classmen military organization; presi­ ity of future usefulness to business and dent of Tau Sigma, Applied Science fra­ Michigan State college has organized society. ternity; member of Sigma Epsilon, busi­ this year one of the country's few uni­ ness fraternity; treasurer of the M. S. C. Women students whose biographies versity or college speech clinics, in polo team, and member of Theta Kappa will appear in the collegiate honor list which students have the opportunity to Nu, social fraternity. are: Ola Gelzer, Hillsdale, Beverly overcome speech defects which might Smith, South Haven, Nancy Farley, become serious handicaps to social and Colonel Marsh recently announced the Albion, Louise Langdon, Hubbardson, professional contacts. appointment of more than 80 advanced military students to cadet cmcerships Josephine Gardner, East Lansing, Bar­ Open to all freshmen, the clinic pro­ in the local corps. Carlson at that time bara Tranter, East Lansing, and Doro­ vides correctional instruction in speech was named lieutenant colonel for the thy Hasselbring, Standish. in small classes and in student-teacher cavalry, and from that position he was Men students on the list are: James conferences. Classes this term average elevated to cadet colonel for the entire Hays III, East Lansing, Harvey Har­ seven students each, and each student unit. rington, Detroit, Edward Flowers, Grand has two conferences weekly with the Rapids, William Bell, Lansing, Kenneth clinic director. Waite, Jackson, Robert Refior, East Lan­ Of the 1,435 freshmen diagnosed, sing, Frank Gaines, East Lansing, 13.6% of the men and 10.1% of the Policemen Albert Theiler, Grand Haven, Harry women were referred to the clinic. Speelman, Lansing, Larry Hamilton, As part of practical experience neces­ These students were classified into three sary for a degree in police administra­ Holly, William Ingleson, Rochelle, Illi­ divisions: rhythm, voice, and articula­ tion at Michigan State college, three nois, and Howard Swartz, LaGrange, tion. fifth-year students are connected tem­ Illinois. Clinical service is optional with the porarily with the Detroit police depart­ student, and students at present are not ment. They also will be in contact with required to enroll in its classes. The state and federal departments, including 71,000 Miles clinic provides exercises and instruction secret service, customs, justice, account­ Alumni attending homecoming at to improve rhythm in reading and ing, and immigration, studying the Michigan State college on November 13 speaking and also exercises for voice objectives and operations of each. traveled a combined distance equal to and articulation improvement. So that The men already receiving this prac­ 24 times the number of miles between students will have evidence of their tical training are Edgar Jones, Lansing; New York and Los Angeles. The grand speech defects and also of their progress Ralph Orcutt, Traverse City, and Arthur total exceeded 71,000 miles. in the correction courses, phonograph Brandstatter, Ecorse.

Page 8 MICHIGAN STATE Don Francisco '14

Taught U. S. To Drink Two Oranges Where They Had Been Eating Only One

(Editor's Note: The following story is a reprint from the CALIFORNIA—Magazine of Pacific Business. It appears here through the courtesy of the editor.)

By Frank J. Taylor

ON FRANCISCO looks upon life as a series of D happy accidents which, taken one by one, make about as much sense as the separate links of a chain, but which, when hooked together, get some­ where. Being essentially a modest person, suave Mr. Francisco seldom mentions the accidental nature of his professional existence. But on occa­ sion, he has broken down and confessed to inti­ mates that his career was largely happenstance and thus the stark truth has come to light. It seems that instead of appearing in some Los Angeles family where his name would identify him as a true Californian, he was born in Lansing, Michigan. By the time he had finished school, Don had achieved his fill of the joys of busting up clods, eating dust behind a plow, extracting i uuio oy Win Uonnell milk from reluctant cows, depriving hens of their "I think a man can pay too much for his money," says Don Fran­ fruit and being generally useful around the farm. cisco, vice president and Pacific Coast manager of Lord and Thomas advertising agency. The more he saw of farming, the better he liked cartooning, so he set out to be an artist and spent ten years of his spare time drawing pictures on all the paper The clover lasted until he graduated in 1914, a rull-fledged ha could lay his hands on. His overwhelming ambition was horticulturist, well trained by one of the best horticultural to go to art school. But since neither his parents nor he colleges in the field. He was ready to go into farming, which could finance this undertaking, it was decided that he should was precisely what he didn't want to do. Fortunately at the enter Michigan Agricultural College at Lansing, which was eleventh hour, three other prospects turned up. near enough so he could live at home. On the first day, the One was an opportunity to become a ticket seller in a dean asked Don what he wanted to study. steamship company's office in New York City. Just why "Art," said Freshman Francisco. they wanted a trained farmer for this job was something "We have only two classes, agriculture and engineering," Don wasn't able to figure out, so he turned the proposition the Dean explained. down. Another prospect was cub reporter on the Detroit Unable to decide which of these was the lesser evil, Don Free Press; the third, a job with the California Fruit Grow­ flipped a coin. ers' Exchange, whose head was a great crony of Don Fran­ "Heads, it's engineering. Tails it's agriculture," he said. cisco's best friend in the faculty, Prof. Harry Eustace. It Heads won. He plunged into the engineering course, but was Prof. Eustace's practice to round up his six mcst prom­ before the end of the first year he decided Lady Luck had ising Michigan graduates each year and ship them out to done him wrong. So he switched to horticulture on the Manager G. Harold Powell, who thus built up his staff of theory that some day he might possibly own an orchard. Sunkist horticulturists and merchandisers. Casting about for jobs that might enable him to live on In spite of Professor Eustace's counsel to the contrary, the the campus, he landed a position waiting on tables. This reporting job in Detroit looked more rosy to young Mr Fian- hashing affiliation took care of the problem of eating, but cisco than working for the cooperative. He would have not of sleeping. Having nurtured his urge for art by con­ joined the Free Press staff but for one of those fortuitous tributing a weekly cartoon to the campus paper, he managed events that have figured so prominently in his career. to scrape up a connection as campus correspondent for the This particular circumstance was the visit to Lansing of a Lansing State Journal and later the Detroit Free Press and traveling phrenologist, the eminent Doctor Fitzgerald of the Grand Rapids Herald. Whereupon he was, as the say­ Chicago. Dr. Fitzgerald's regular fee for reading heads was ing goes, in clover. $25, but as a boon to young graduates (Turn to page 16)

COLLEGE RECORD Paqe 9 membership now totals 18, one repre­ the strictly confidential date bureau, sentative from each house. Member­ sponsored by the independent men and ship entitles the fraternity to compete women. The bureau is attempting to in the interfraternity sports. act as middleman for students wanting dates. Questions on the application form help to pair up couples suited to . . . Initiated each other. Example: What type of The Union ballroom was initiated as masculine companion do you most en­ a theatre on December 1 and 2, when joy? Majority of girls: Talkative and "Another Language," fall term play, masterful. was presented. The play had two "firsts" to its credit. It was the first . . . Honored to be given in the Union and the first . . . Selected to be presented by the new speech and Twelve home economics students were dramatics department under the spon­ Six new R. O. T. C. sponsors have chosen to attend Merrill-Palmer school sorship of Theta Alpha Phi, dramatics been installed in the most coveted in Detroit this year, an opportunity honorary. Before this term, the honor­ co-ed honorary positions on the campus. given to all outstanding college home ary alone has presented the plays. Eileen McCurdy, Okemos senior and a economists. The school offers courses member of Chi Omega sorority, was under the direction of well-known lead- made honorary colonel of the entire ers.Those students attending are; Amy . . . Changed corps. Representing the other units of Jean Holmblade, Whitehall; Alice Lee, At long last the smoke stack of the the corps as lieutenant colonels are: East Lansing; Ruth Starke, Arcadia; power house has been brought up to Helene Spatta, Buchanan senior and a Jeanne Mann, Tekonsha; Nancy Farley, date. For twelve years the smoke stack Chi Omega, cavalry; Bruce Peppier, Albion; Mary Mettetal, Plymouth; Lois has blazoned forth the historic emblem, Butler, Crystal Falls; Kathryn Nieder- Chicago, Illinois ,senior and a Kappa M. A. C, despite the official changing Kappa Gamma, infantry; Jane Crowe, meier, Monroe; June Hunger ford, Sault of the name of the college. This sum­ East Lansing junior and Chi Omega, Ste. Marie; Janet Fretz, Detroit; Jose­ mer the white brick "A" was removed coast artillery; Gretchen VanSluyters, phine Gardner, East Lansing, and Ailene and an "S" substituted on the side of Pearce, Lincoln Park. the stack facing the campus; the other Grand Rapids junior and Alpha Chi side, visible from the college farm, still Omega, field artillery; and Marjorie retains M. A. C. Tribe, East Tawas junior and Chi . . . Tapped Omega, band. The sponsors will act as Outstanding because of their scholar­ honorary officers for the entire year and ship, extracurricular activities and cam­ . . . Date Bureau will officiate at the corps spring parade. pus prominence, the following men The war is on against wallflowers and were tapped this fall for Excalibur, stag lines at MSC, with the advent of senior men's honorary: Kenneth Waite, . . . Nationalized Jackson; Willard White, East Lansing; One of the last of the campus local Lawrence Smith, Lake Odessa; Alan fraternities to "go national," Hermian Brightman, Lansing, and Edward Flow­ Literary society became the Delta Psi ers, Grand Rapids. chapter of Kappa Sigma on December 4. Although negotiations have been going . . . Pledging on between the two organizations for a Sororities took the lead over Jne fra­ year and a half, the charter was not ternity men in pledging this "fail. Of granted until November 17. Founded the 263 women sent bids, 133 accepted. in 1915, the Hermians have occupied First tabulations showed that Kappa the same house at 224 Michigan ave­ Kappa Gamma led the list with 29, nue since 1917. The new Kappa Sigma Kappa Alpha Theta ranked second with chapter will be the only other repre­ 24, and Alpha Phi and Chi Omega tied sentative besides the University of Mich­ for third place with 14 pledges each. igan chapter in the state. Incomplete fraternity lists show that 175 men pledged. Sigma Nu pledged 27 men, Delta Sigma Phi, 21, and Hes­ . . . Scholarship perian and Phi Kappa Tau, 16 each. Jumping into the scholastic lead for the year 1936-37 from seventh place, . . . "Fraternized" the Chi Omega sorority, with a 2.704 average, nosed out the Alpha Gamma Alpha Epsilon Pi, national Jewish fraternity, was admitted to member­ L. Roy Schoenmann Rho fraternity whose average was 2.703. Third place on the all-society list went ship in the interfraternity council this Mr. Schoenmann is director of the new Institute of Conservation at Michigan State college. The to FarmHouse with an average of 2.641. fall. This was the first action that the work of the institute, first of its kind in the council had taken on the matter since United States, will affect every county in Michi­ The all-society average increased from gan by coordinating many of the present agencies the fraternity first started to petition tor wild life, land use and land policies. the 1935-36 mark of 2.345 to 2.412, for membership five years ago. With In addition, instruction in conservation and re­ while the all-college average remained search in game management and forestry will inclusion of the A. E. Pi's the council form another phase of activity. at 2.331.

Page 10 MICHIGAN STATE Washington, D. C, as assistant to the adviser on international economics in 5,210 Students at M.S.C. the Department of State. Doctor Pat- ton is a recognized authority on inter­ Come From 35 States, Seven national economics, and during the summer of 1936 he served as assistant Foreign Countries—China, economic adviser with the trade agree­ Cuba, Denmark, Japan ments division of the State Department. During Doctor Patton's absence Pro­ T'S the Union. fessor H. Wyngarden heads academic I A group of young men and women economics, Professor C. S. Dunford stand in the foyer talking. Students directs business administration and are reclining in comfortable overstuffed Professor R. V. Gunn heads agricultural chairs, leisurely reading the morning economics. paper. Couples are gathered about Michigan State College Symphony small tables in the grill sipping "cokes." orchestra presented its first concert of Several fellows are busy at the desk the year on November 29 in the college phone, making arrangements for week­ gymnasium when Hans Lange, brilliant end dates. Others are busily engaged associate conductor of the Chicago Sym­ in studying for their next class. phony orchestra, appeared in concert Such is a typical scene of everyday for the first time as director of the life at Michigan State college, and this orchestra on the college campus. Pro­ year many new faces are seen at this fessor Lange's appointment to the center of campus activity. More stu­ faculty of music was announced recently dents than ever before have taken by Professor L. L. Richards, depart­ advantage of the many facilities which ment head. Michael Press, former Michigan State offers. With a total of director, has been granted a leave of 5,210 students, the enrollment for 1937- absence because of ill health. 38 has reached a new high. The col­ Mr. Lange's appointment is for the current school year. He continues his lege on the banks of the winding Red Miss Marta G. Dalen, right, and Er- Cedar has become the alma mater of land Gjessing, left, have come many associate directorship with the Chicago 602 more students than in 1936. hundreds of miles to enroll as students Symphony orchestra while connected The liberal arts division, now the at Michigan State college. Miss Dalen with the college. In addition to direct­ largest in the college, which includes is a special student in the home eco­ ing rehearsals and concerts, he teaches nomics division. Before coming to state violin in the department of music. courses in hotel administration, music she attended schools in England, Swede,! and business administration, has an en­ and France. Her home is in Sweden. Mr. Lange joined the Chicago Sym­ rollment of 1,684 students, 202 more Mr. Gjessing is a graduate assistant in phony orchestra as an associate con­ than last year. agriculture, specializing in dairy. His ductor in October, 1936, following an home is in Copenhagen, Denmark, already distinguished music career that Agriculture and forestry are being where his father is the American consul. studied by 790 students, 349 of which included the directorship of the New are in the latter department, and 441 York Philharmonic-Symphony society. He has conducted the Chicago orchestra in agriculture. This is an increase of 35 states and seven foreign countries nine over last year in forestry, and 42 in Chicago and other cities with notable are now studying here. Michigan, of success. in agriculture. course, has the largest representation. Professor Donald Hayworth starts his Seven hundred and four women are New York is second with 241. Of the first year on the campus as head of the enrolled in the home economics divi­ foreign students, ten are from Canada, new speech and dramatics department. sion, contrasted to an enrollment of two from China, and one each from 618 last year. The department was formerly connected Cuba, Denmark, Japan, Sweden and with English. The enrollment in the applied science Porto Rico. division totals 746, with 151 of these Professor Hayworth comes to Michi­ students majoring in physical education And so each year more and more gan State with a varied background of and 113 in police administration. Last students are sipping "cokes" or read­ radio, teaching and travel. He received year there were 748 students in the ing papers in the Union and treading his A.B. degree in English at Grinnell applied science division. the winding walks of the Spartan cam­ college in Iowa, his A.M. degree in his­ pus. But most of all, they are acquir­ There are 316 students, many of them tory at the University of Chicago, and with previous college training, enrolled ing greater knowledge in the classrooms his Ph.D. in speech at the University in the division of veterinary science, of Michigan State college for which they of Wisconsin. He also did postdoctorate which includes the 69 students enrolled enrolled. work at the Universities of Iowa and in medical biology. Last year 226 stu­ Wisconsin. dents studied veterinary science. For three years he taught high school The engineering division has an en­ Announce and for four taught at Penn college in rollment of 749. Last year there were Faculty Changes Iowa. For several years he was head 608 students studying engineering. of the speech department at the Uni­ These figures show clearly the steady Numerous faculty changes occurred versity of Akron in Ohio. He has growth of M. S. C. Another proof that at Michigan State college this year. traveled in Japan, South America and the college is rapidly becoming better Dr. Harold S. Patton, head of the Europe. known throughout the nation and in Michigan State college economics de­ In addition Professor Hayworth is other countries is the wide representa­ partment since 1929, has been granted the author of two college textbooks used tion at Michigan State. Students from a year's leave of absence to serve in in over a hundred colleges.

COLLEGE RECORD Page I I "Twas A Homecor

At Least That's wViat A I life, HQU> Am

denly came to life. Slashing thrusts through the line by Haney and Pingel, followed by perfect passes from Pingel to Pearce and Nelson, netted two touch­ downs in quick succession. That was the end of the scoring, but State had won and homecoming was a success. During the half period the R. O. T. C. band, under the tutoring of drillmaster, Captain Mark Doty, of the college mili­ the Spartan's football victory over tary staff, indulged in a bit of march­ Michigan this fall. Coach Charley Bach- ing. After forming "O-Hell" they finally Night before homecoming when man acted as master-of-ceremonies and pep reigned supreme. got straightened around to spell out demonstrated by means of slow-motion "Hello." Next they formed "Lums," "shots" hew the great passing combina­ "C. T." and a big block "S." Marching tion of Pingel to Nelson worked so TliWAS a homecoming 1*11 never for- effectively. A get," said a member of the class of The high spot on the Saturday morn­ '07 as he was leaving East Lansing at ing program was the presentation to the close of this year's annual celebra­ the college of a plaque commemorat­ tion for returning alumni. ing the planting of the Huntington For the 1937 homecoming was a big Elm, campus landmark, by President event from start to finish. Beginning Theodore Roosevelt in 1907. Mr. Roose­ with the coast-to-coast "Varsity Show" velt planted the tree when he came to broadcast on Friday evening and reach­ M. S. C. to deliver the commencement ing a climax at the Carnegie Tech- address. Michigan State game on Saturday after­ Throughout the morning old grads noon, it was really a week-end of gathered about the registration desk in thrills. the Union Memorial building to greet For the first time in M. S. C. history, returning classmates. Approximately alumni, who were unable to attend 400 alumni registered during the day. homecoming, could still participate and One prankster filled out his card thus- share in the spirit of the occasion. From Paul Revere, Old North church, Boston, Maine to California and even at far-off Mass. Arrived last night by horseback." places throughout the world, old grads The annual Varsity club luncheon gathered at their radios to hear their was held Saturday noon at the Forestry Alma Mater "on the air." Seventy club cabin. Guest-of-honor at the affair stations of the N.B.C. network, to­ was John F. Macklin, former football gether with several short-wave stations, coach, for whom the present football transmitted the program around the field is named. Mr. Macklin was later- earth. introduced to the crowd at the foot­ Reports received by Glen O. Stewart, ball game by President Robert S. Shaw. alumni secretary, indicate that more After the luncheon, members of the than 40 alumni clubs in the United Varsity club placed a wreath on the President Theodore Roosevelt delivers coram States heard the radio show. All re­ Memorial tablet at Macklin field. The 1907. Previous to his talk he planted tht ports stated that the program, com­ tablet lists the names of the Varsity posed of musical selections by the col­ club members killed in action during formations were led by Tony Smirnio- lege band, a cappella choir and men's the World War. tis, Sodus, Michigan, who has amused glee club, interspersed with individual Rain, which had fallen all morning crowds with his high-stepping antics student talent, was an outstanding suc­ homecoming day, finally ceased at noon. during the last four years. cess. Of particular interest was a short By game time the sun was shining and Following the game, alumni met un­ historical sketch of Michigan State col­ a crowd of about 20,000 had nearly der their various class banners on the lege, written in a somewhat romantic filled the stadium. The Spartans, with playing field to talk over old times. vein. only a loss to Manhattan to mar their Many were entertained at open houses About a hundred alumni met at the record, were out to meet their toughest held by the various sororities and fra­ *v* Hotel Olds in Lansing on Friday eve­ rival of the season, Carnegie Tech. ternities on the campus. ning, November 12, for a radio party After the Skibos from Pittsburgh had For the third consecutive year Kappa and smoker. Following the broadcast cast a pall of gloom with their second Kappa Gamma won first prize in the < •- > they were entertained with movies of quarter touchdown, the Spartans sud- homecoming decorations competition. 4 >

Page 12 MICHIGAN STATE ^ Shaw," secretary of the college, A. M. Brown, and Mr. Gunson. necoming I'll Never Forget" Invitations prepared by the famous firm of Tiffany in New York city were mailed to alumni, government officials afs \fikat A Member Of The Class Of '07 Thought and officials of other educational insti­ Wiken \fm Left East Lansing After The tutions throughout the country. Many of these prominent dignitaries were Annual Celebration present at the commencement. On Thursday evening preceding President Roosevelt's arrival, the 1000 A As a result this society won permanent Homecoming celebration closed on members of the student body joined in possession of the sorority cup. Lambda Sunday with alumni being dinner guests a songfest in front of the Women's • * Chi Alpha copped first place for frater- of their various sororities and frater­ building. One of the songs which was I nity decorations. "Another Page in nities. heard that night for the first time was History" was the theme of the winning the "Alma Mater" whose words had sorority decoration. This consisted of been written especially for the occasion a book ten feet high, opened at the by A. M. Brown, college secretary. Carnegie Tech page. Other partly Gunson Recalls Elm The President arrived in Lansing opened pages listed the names of the Tree Planting about 10 o'clock Friday morning. He t teams played by the Spartans this was met by a committee consisting of ^ season. The Huntington elm plaque presenta­ the governor, United States senators The Lambda Chi Alpha decoration from Michigan, mayor of Lansing, mem­ consisted of a huge spider web that tion on homecoming day was of special interest to Thomas Gunson. manager bers of the legislature and college offi­ covered the front of the chapter house. cials. The trip to the college was made On the web was a spider, Michigan of the college greenhouses and former instructor of horticulture. For he was in a transport of 10 automobiles fur­ present on May 31, 1907, when Presi­ nished by a local manufacturer. dent Theodore Roosevelt planted the East Lansing was almost non-exist­ tree on the campus. ent at that time, according to Mr. Gun­ In fact, Mr. Gunson, who was then son. There were only a few houses and superintendent of grounds, handed the but one store. The road between Lan­ spade to the President and assisted him sing and the college was of macadam in the actual planting. construction, and was surrounded by "I can still remember every detail of forest. that gala day," reminisced Mr. Gunson. At the campus the party was met and "The weather was beautiful and the escorted by cavalry from the college crowd of 22,000 which had gathered to military department. A five-course hear Mr. Roosevelt deliver the com­ luncheon was awaiting Mr. Roosevelt mencement address to the class of '07 and group at the residence of President was in an uproar of excitement." Snyder. The President's speech came as a cli­ After the luncheon Mr. Roosevelt max to a three-day celebration on the stopped on his way to the speaking fiftieth anniversary of the founding of platform long enough to plant the Hunt­ the college. Mr. Roosevelt appeared as ington elm. a result of an invitation tendered by Jonathan Snyder, president of Michigan Below: Plaque on stone commemorating Agricultural college. the planting of the famous elm. The committee in charge of arrange­ ments for the President's reception in­ cluded Professors Rabcock, Kedzie and

t delivers commencement address to class of k he planted the famous Huntington Elm.

< • > State, approaching an enmeshed fly. representing Carnegie Tech. Second and third places among the sororities were taken by the Chi Omega < \ *• > and Alpha Xi Delta chapters respec­ tively. Only one place was awarded in the fraternity competition. The alumni-student dance in the *r« ballroom of the Union building held the social spotlight Saturday evening. About 250 couples attended. No individual < m* > fraternity parties were held this year 4 > because of a prohibiting faculty ruling.

COLLEGE RECORD Page 13 Spartans in action Ho-^l i* Ne«-$ON nr*^*^ lA*4*. ^- 7V*. State Eleven Prepares . . . Band on parade

most of the games this year and in this For Bowl Game one State made all its points. The all-around backfield play of John Pingel, whose father played on the By George Alderton Michigan Aggie squad in 1910, won quick attention. Two of his passes went to Ole Nelson, junior end, for touch­ ICHIGAN State college football The squad will leave East Lansing downs. They covered identical distances M swung into a new athletic orbit the night of December 21, journey to of 42 yards. Gene Ciolek scored the when it was announced on November Gainesville, Florida, where two days of other one with an 89-yard run early in 30 that the Spartans had been invited practice will be held, and reach Miami the third quarter. Such linemen as on December 24. Practice will be held to participate in the annual Orange Harry Speelman, Howard Swartz, Fred at Miami the week preceding New Bowl game to be played at Miami, Schroeder, Ernest Bremer, Frank Gaines, Year's. Florida, on New Year's Day. The invi­ Nelscn Schrader and others won praise. tation came on the heels of State's 14-0 The big disappointment of the sea­ triumph over the University of San son came in the 3-0 defeat by Manhat­ Francisco, marking the conclusion of a tan college on the following Saturday. season that had seen the Spartans win Review State simply could not recover from the eight of their nine games. The invita­ strenuous activities of the Saturday pre­ tion was welcomed by the players and Of Football ceding and on top of this met a strong the coaches who saw it as an added Manhattan team. The Spartans showed reward for the successful season. . OOTBALL traveled at the same high their worst form of the year. A week Opponent for State at Miami will be Flevel this year as in recent seasons. later they bounced back to beat a strong Auburn, a strong southern squad, who, Coach Charley Bachman put a large University of Missouri team, 2-0, by this fall, defeated such teams as Mis­ and versatile squad on the field for the the margin of a safety. State had quite sissippi State and Georgia Tech. opening game with Wayne university an edge in the play, but missed touch­ The invitation was first expressed by and it moved forward steadily and in down chances. A week later the Spar­ telegraph to Coach Bachman, who con­ satisfactory fashion as the season pro­ tans, with Pingel again showing the ferred with Athletic Director Ralph H. gressed. Although 14 letter winners way, defeated Marquette university, 21 Young, and the following morning at were graduated last June, Coach Bach­ to 0. They followed this up with a 16 Spokane, Washington, Coach Bachman man had 20 returning and these formed to 0 triumph over a Kansas team that called Miami by telephone and was the nucleus of a strong squad. Develop­ was stronger than in any of the last given the formal invitation. During the ment of sophomores and reserves served three years. Going East again, State day contact was made with President to fill in the ranks. defeated Temple university, 13-6, in a Shaw, who presented it to the faculty The Wayne game was watched closely slam-bang game and produced a vic­ and athletic council members. They ap­ by all interested. In this game it be­ tory over Carnegie Tech by the same proved it, word was sent to Coach came evident that the Spartans had a score the following Saturday before a Bachman, who in turn met with the line capable of holding its own and homecoming crowd of 20,000. players and asked them if they cared to some backs who were sure to produce In their game on the west coast with play the game. There was not a dis­ results in later games. State won from the University of San Francisco the senting vote in the 34 present. the Detroit team, 19 to 0. The showing Spartans became a brutal football force It is the first time that State has was not too startling but the following when they trimmed the Dons, 14-0, on accepted such an invitation. The Orange week at Ann Arbor the team scored November 27. Johnny Pingel again Bowl division had been contemplated a 19-14 victory over the University in spearheaded the State eleven for one for a week or more before the San a manner that left no doubt as to which touchdown in the third quarter and Francisco game, but no hint of it had was the superior squad. A tendency to came back with a 36-yard burst for ever reached the press. score in the las; half has prevailed in the second marker five minutes before

Page 14 MICHIGAN STATE the official's gun ended the game. The staged over a testing five-mile course San Francisco victory represented the in Van Courtland park in New York eighth in nine starts for Charley Bach- City. man's Spartans who, this season, earned The Spartans won by 10 points over a place high among the nation's elevens. its nearest rival, Syracuse, in one of the Development of some sophomores greatest battles ever waged in the his­ such as Edward Pearce, Leslie Bruck­ toric race, generally rated as the No. 1 ner, Michael Kinek, Lyle Rockenbach, cross country event run in the United Helge Pearson and the play of such re­ States. serves as Tom McShannock, David In winning, State made modern cross Diehl, Walter Lueck and others featured country history, since it became the the team's progress after the season first team since the turn of the century started. Coach Bachman will lose four to carry off the coveted title five times tackles, all regulars; a couple of guards, in succession. The victory enabled the an end and two backfield men this year. Spartans to retain permanently the Returning next fall will be a large John Pingel championship cup, which had been at assortment of experienced backs, ends, Whose spectacular playing on the grid­ stake since 1914. centers and a couple of strong guards. iron this fall has won him a national reputation in the football world. State failed to sweep all of the major- laurels in the race as it had done in The schedule: the four preceding years. Howard 17 Games December 8, Hope college, here. Welch of Cornell ended State's rule over December 11, Michigan, there. the individual title when he stepped On Cage Schedule December 22, Univ. of Iowa, here. home the winner by 50 yards over the December 30, Univ. of Missouri, here. crack field of more than 100 com­ With only four letter winners return­ January 1, Case, here. petitors.. ing from a team that had a mediocre January 5, California, here. record at best a year ago, outlook for a Captain Ken Waite of State, the de­ January 8, Kentucky, here. winner in basket ball is not too bright fending champion, ran in fifth place as January 11, Hawaiian All-Stars, here. this year. Coach Benjamin F. VanAls­ two Syracuse men and a Maine entry January 14, Buffalo, there. tyne is busy these days putting together followed Welch to the tape. Richard January 15, Syracuse, there. sophomore and veterans with hopes of Frey, Waite's teammate, scored a close January 22, Marquette, here. giving the Spartans another winner, but sixth. January 29, Butler, here. this is no time to say the team will be A week later State finished second to February 5, Wisconsin, there. such. Indiana in the Central Intercollegiates February 7, Kentucky, there. run at East Lansing. The Hoosiers, Letter men returning are Howard February 12, Michigan, here. Kraft, guard or forward for two years' conqueror of the Spartans in a dual February 19, Marquette, there. meet earlier in the season, exhibited experience; Ben Dargush, William Car­ February 21, Notre Dame, there. penter and Leo Callahan, all sopho­ too much class for the other entries in mores last year. There is a ray of hope the race and won by 20 points, in addi­ in a couple of tall sophomores. Frank tion to producing Jimmy Smith, the Shidler, from Detroit, and Martin Hutt, individual champion. from Schenectady, N. Y., are two of the The Spartans dominated both the best looking youngsters to appear at State Intercollegiates and Michigan A State for a long time. They promise to A. U. meets, winning the team and in­ be the regular forwards. Dargush will Title Winners dividual crowns in each. The Varsity be at center and the guards, probably triumphed in the former, while the re­ Kraft and Callahan. The team, except National Intercollegiate cross country serves were victorious in the A. A. U. for Callahan, is six feet or better in champions five years in a row! event. height and fairly fast. Impossible, did you say? As in past years, considerable credit This year State is using more of the On the contrary, however; for Michi­ for State's success in cross country must "fast breaking" offense than ever before. gan State again this fall proved itself go to Lauren P. Brown, the silent, but Eventually Coach VanAlstyne hopes to king of the cross country teams entered mighty member of the Michigan State • have it installed completely. in the annual I. C. 4-A championships coaching staff.

I. C. 4-A title winners Beware of those shins

< M •' and borrowed the book to show the fountains the country over, not to men­ Don Francisco manager. tion kitchens as well. One of his ideas (Continued from page 9) Readily recognizing the value of this was that orange juice was a tip-top first orange marketing survey, Mr. about to launch their careers, he agreed health drink. This notion turned out Powell ordered some cards bearing title, to be a bull's-eye, for dietetic research to study their domes for $13.50. Truly "Special Investigator," and sent Don backed the hunch 100 per cent. a bargain! Francisco to call on dealers in other Seeking ways of trademarking the Very much on the Q-T, Don Fran­ cities. Before long he was passing along Exchange's products, he experimented cisco drew $13.50 from the bank and the good ideas of one dealer to the at night in his home with meat brand­ invested it in a reading. The doctor next man he contacted. Citrus sales ing irons, trying to burn the name was good. He hit so many nails on the boomed in his wake. He became an "Sunkist" on oranges. If he had stayed Francisco head that the young graduate authority on orange and lemon mark­ with engineering he might have figured broke down and told of his ambition ups and displays. This special investi­ that one out, too, but as it was, some­ to be an artist, of his agricultural train­ gating grew over night into the begin­ one else found a way to print "Sun­ ing and his opportunity to enter a nings of a dealers' promotion service kist" on oranges as they passed through newspaper career. The doctor's advice that has made Sunkist the leader in the packing plants. was direct and unequivocal. food merchandising. To sell more oranges, he needed more "Get this writing and drawing notion Shortly Don Francisco was assigned money. So he tackled public speaking out of your head," he said. "You will to New York and told to hire an and talked before growers' meetings so never get anywhere with it. What assistant. He employed Norton Mogge, convincingly that shortly they were you ought to do is join some farmers' another Eustace man from Michigan. spending five cents per box of oranges cooperative and help eliminate the Their job was to cover Manhattan. instead of two cents to keep them mov­ middleman." Lacking funds for an automobile they ing over counters and ten cents for At the time the current bogie of hired an old horse-drawn laundry lemons. He pioneered in color adver­ American life was the middleman. wagon and spent most of 1915 driving tising of California food products, too, "Shucks!" exclaimed Francisco, "I up and down the streets calling on plastering magazine pages with lemon have a chance to do that right now fruit dealers. pies and glasses of orange juice exactly with the California Orange cooperative. While he was plugging oranges and as they looked in real life. lemons with Norton Mogge and old "You'd better take the job without Dobbin, Don Francisco decided to polish By 1921, that super-persuader Albert delay," advised the doctor. off some of his rough edges. He enrolled D. Lasker had convinced Mr. Francisco Whereupon Don Francisco passed up in dancing school. At the school he that he should become Pacific Coast co- the newspaper career and shortly found met a girl named Constance Little. This manager of Lord & Thomas advertising himself at a fruit terminal in Chicago. was just another happy accident, but agency, which handled the Sunkist ac­ His job was to be at work at 6 o'clock when it became a serious matter, Miss count. Secretly Mr. Francisco figured every morning, inspecting not only Little's father decided to look up the that here at last as an agency head he oranges but California deciduous fruits handsome young Michigander to see might have a chance at a little art work. as well. The Exchange handled all whether or not he showed promise of Mr. Lasker had other ideas. He made kinds of fruits at the time. He would becoming a good family provider. He Robert Crane co-manager of production dig into an icy refrigerator car, select found his future son-in-law driving the and Don Francisco co-manager in a box or crate at random, open it, and old one-horse laundry wagon in lower charge of getting business and keeping inspect all the fruit, repack it carefully, New York! Lord & Thomas' two main coast ac­ counts, Sunkist and Sunmaid, happy. re-nail the box, return it to the pile, As the Exchange's number one dealer- and then prod his frozen fingers into service man, Don Francisco then be­ That first year the All-Year Club of writing a report. During the hectic came assistant advertising manager with Southern California was formed to raise auctions he tried to make sense out of offices in Chicago. In 1916, his superior, advertising funds with which to stretch the signs and jargon by which the fruit R. J. Grassley, died suddenly. Manager the winter travel season into a year- was sold and to note down who bought Powell told young Mr. Francisco to hold round proposition. Mr. Francisco what for how much. the fort until he could locate another promptly annexed the account. The Having a strong bump of curiosity, he experienced advertising man. He never campaigns he and his staff have de­ wondered what happened to all the found one, for inside of three months veloped year after year have consist­ fruit carted out of the auction terminal. Don Francisco had the advertising de­ ently set the pace for community adver­ He spent a good part of his spare time partment's affairs worked out in a way tising the country over. Later he followng shipments to the dealers. Call­ that marked him as the logical man for opened offices in San Francisco, where ing upon them one after another, he the job. Thus, two years out of agri­ he lined up Southern Pacific and Calif- talked about selling citrus products and cultural college, he had become adver­ ornians, Inc., not to mention various jotted down in a notebook what they tising chief of one of the largest mer­ other lucrative travel accounts, eventu­ told him. Eventually, he had notes on chandising organizations in the country. ally becoming the outstanding authority more than a hundred dealers' experi­ The advertising office shortly moved on travel promotion in the West. ences. to Los Angeles. For six years Mr. He had developed an uncanny ability About that time he struck up an Francisco handled the job, basing his in dealing with cooperatives. His par­ acquaintance with a man who handled advertising innovations on what he had ticular forte was sitting in with groups the advertising for the Exchange in that learned about merchandising fruit while of strong-minded individualists, listen­ area. The advertising man was looking calling on dealers in eastern cities. ing to their arguments, which often for a trade character. The artist in Figuring that people who ate one became vehement, not to say violent, Don stirred and he created a character, orange could easily drink two, he per­ and then a few well-chosen phrases but it was never used. One day he suaded the Exchange to buy the rights narrowing down the discussion to fun­ showed the advertising man his book to the Blessing Orange Extractor and damentals on which they could all full of notes. The latter was intrigued in time made it a standard fixture of agree. He has prob- (Turn to page 22)

Page 16 MICHIGAN STATE 1891 Stanley L. Otis, an insurance broker and con­ Mirroring sultant, died in Scarsdale, New York, on October 12. Mr. Otis was the senior partner in Otis, Jones & Company, an insurance brokerage firm The in New York City, and he was founder and gen­ eral counsel of the Otis Service, a New York company established in 1923 to supply clients with digests of court decisions in workmen's compen­ Alumni World sation insurance cases. Forty-two years ago he entered the insurance business in Michigan a.; 9 general agent for the Canada Life Assurance By Gladys M. Franks, 27 company. Later he was chief examiner for the insurance department of the state of Michigan. Alumni Recorder He also served as actuary and secretary-treasurer of the Bureau of Liability Insurance Statistics, now the National Bureau of Casualty and Surety Underwriters. 1904 In 1919 Mr. Otis was executive secretary of the Fred A. Loew, head of the botany department Insurance Federation of the State of New York, of Huntington college, Huntington, Indiana, writes and in 1921 Governor Miller appointed him that on June 12, Dr. E. A. Bessey officially dedi­ director of the Bureau of Workmen's Compensa­ cated their new arboretum and botanical garden. tion, New York State Department of Labor, an office he held for two years. He was a charter member of the Casualty Actuarial Society and 1905 a member of the Sons of the Revolution, the Harry and Bessie Paddock Meek are "citrus Society of Colonial Wars, and the New York ranching" in Upland, California, where they live Society of the Order of the Founders and Patriots at 690 East 11th street. of America. He is survived by his widow and Ralph T. Stevens, also a resident of the Golden 1911 two sons. State, is a landscape architect with offices at 116 Frank E. Barlow is a road engineer for the East Sola street, Santa Barbara. U. S. Indian service and is located in Shiprock, 1893 New Mexico. 1906 Leslie L. Urch stopped at the Alumni Office on Word has been received of the death of Enoch October 21 and reported that he is finance clerk Andrus, which occurred in Grand Rapids, Michi­ E. N. Bates is in grain investigation work as for the Works Progress Administration in the gan, on April 10, 1937. senior marketing specialist for the U. S. Depart­ counties of Ingham. Shiawassee and Livingston. ment of Agriculture in Portland, Oregon, where Walter A. Hamilton is a jeweler and optometrist Mr. Urch lives at 18 Hartung court, Pontiac. he lives at 5639 S. W. Menefee drive. in Kalamazoo, Michigan, having his store at 115 North Burdick street. 1912 1907 Bertram L. Bailie is plant engineer for Hiram 1895 C. C. Cavanagh and Garfield Verran are located Walker & Sons, Inc., of Peoria, Illinois. in Minneapolis. Cavanagh is an engineer with Duane A. Blair, who lives at 34417 Ann Arbor Malcolm F. Loomis, prominent in business the Unipress Company, Inc., of 3725 Chicago ave­ Trail, Plymouth, Michigan, is district representa­ circles and veteran activities in Pontiac, Michi­ nue, and Verran is in the engineering department tive and sales engineer for the Mahr Manufactur­ gan, died May 21 in the Goodrich hospital follow­ of the Soo Line railway. ing company of Minneapolis, Minnesota. ing a short illness. For a number of years, Mr. Word has been received of the death of Chris­ Charles R. Gilford, of the Gifford-Coughlin com­ Loomis was general manager of the Alamo Engine tian H. Goetz which occurred in Los Angeles. pany of Detroit, lives at 111 Highland avenue, company of Hillsdale. Michigan. During the war California, on January 28, 1937. Highland Park, Michigan. he was a major in the United States army ord­ Ernest VanAlstine is extension professor of His friends and classmates will be grieved to nance department, and was chief of the Cleve­ agronomy at Cornell university, Ithaca, New learn of the death of Alfred B. Mead on January land district. Following the war he was named York, where he lives at 29 Renwick Heights road. 15, 1937, in Minneapolis. by Secretary of War Baker to take complete Burton F. Moulton is a partner and general His duties on the staff of Northern Montana charge of distributing machine tools to colleges manager of the Canner's Warehouse in Detroit, college, at Havre, kept M. F. Johnson too busy to and arsenals throughout the nation. In later where he lives at 19701 Chesterfield road. return to the campus for Alumni Day last June, years he served as local chairman for the Citi­ but he sent his regrets to all his classmates, with Earl C. Sanford is general superintendent of zens Military Training Camp enrollments, a an offer to take any of them "on" for a game the National Agricultural Research center In project in which he was always vitally interested. of golf any time any of them can stop off in Beltsville, Maryland. Mr. Loomis served on the Pontiac Board of Com­ Havre on the way to the parks. He adds: "If James A. Smith is foundation engineer for the merce for a time, acting as industrial secretary they can't come through. I'll challenge them to Great Lakes Steel corporation at Ecorse and lives on a project to encourage more industries to locate a game and they can telegraph their results." in Dearborn at 1441 Howard street. in that city. He later became production man­ ager for the Jewett Radio corporation of Pontiac. 1914 At the time of his death he was manager of the 1908 National China company store on the Dixie high­ P. Eduard Geldhof is assistant general super­ Claude V. Williams is located in Joplin. Mis­ intendent for the Nineteen Hundred corporation way in Clarkston. He is survived by his widow souri, as unit manager for the Acacia Insurance and two sons, Russell F. '25, and Howard. of St. Joseph, Michigan, and lives on Route company of Washington, D. C. His local address No. 3, North Shore drive, out of Benton Harbor. is 2501 Wall street. Roy F. and Alice Wood Irvin, and their three 1899 daughters, are living at 1400 South Beverly Glen boulevard, Los Angeles. Mr. Irvin owns an ad­ Fred R. Crane, former superintendent of Stout 1909 vertising concern, bearing his own name, located Institute at Menomonie, Wisconsin, and for sev­ G. A. Bignell is located in Safford, Arizona, in at 1221 Wall street. eral years agricultural commissioner for the Great the forest service. Frank W. Schmidt, chief engineer for Ryerson Northern railway, was recently appointed state Colonel William D. Frazer has been transferred & Haynes, lives in Jackson, Michigan, at 1017 seed and weed inspector for Minnesota. Mr. from Fort Worden, Washington, to Fort DeRussy, Woodbridge street. Crane makes his home at Edgewater, Crookston, Hawaii. He and Mrs. Frazer (Shirley Gardner) C. R. Todd is assistant service manager at the Minnesota, where, for the past twelve years, he expected to sail on November 13. Packard Motor Car company in Detroit where he has operated a dairy farm. Reese W. Taylor is located in Klamath Agency, lives at 1415 Parker avenue. Oregon, as a forester in the U. S. Indian service. 1900 1915 George B. Wells is a real estate broker in Dade 1910 Michael M. Burris, civil and landscape engineer, City, Florida, where he also represents the John W. G. Thompson manages the J. I. Case com­ is located at 115 VanNostrand avenue, Englewood, Schroeder Lumber company of Milwaukee. pany in Racine, Wisconsin. New Jersey.

COLLEGE RECORD Page 17 Elton B. Hill, professor of farm management at (Michigan State Normal college) were married the college, and Irene J'. Shabin, of the college 1922 June 28 at the Prussing heme on the peninsula home economics division, were married in Lansing John Bos was a campus visitor last summer near Traverse City. They are residing in East on July 31. They are making their home in East and stopped at the Alumni Office. Mr. Bos is Lansing at 735 Linden street. Lansing at 601 East Grand River avenue. director of recreation for the Grand Rapids board Justin C. Cash is president of the Union Stock Harold W. Hulbert is manager of pea and bean of education, with headquarters in Davis Tech­ Yard company of Baltimore. He and Mrs. Cash production and sales for the Mark Means com­ nical high school building. (lone Barker) live in Catonsville, Maryland, on pany in Lewiston, Idaho, where he lives at 415 The sympathy of the class is extended to Mar­ North Rolling road. Fourth. garet Bowerman Reed whose husband died at A son, David Milbourn, was born July 14 to their home in Lake Odessa last January. On Leland and Dorothy (Fisk, w'27) Dewey, of 213 July 1, Margaret accepted the position of home West Mason street. Jackson, Michigan. 1916 extension agent for Jackson county, with head­ Lewis C. Hollerbach is located in Pittsburgh Floyd Bunt, of 850 Lake Shore Drive, Chicago, quarters in Jackson where she lives at 510 South as branch manager for Consolidated Expanded is a buyer for R. R. Donnelley and Sons com­ Jackson street. Metal company. His residence address is 900 pany, Chicago. Leroy Keely is engaged in industrial research Milton street, Regent Square. Arnold L. Olsen is in charge of W. P. A. edu­ and market development for the Mellon Institute Julia Knowles is a visitor for Old Age Assist­ cation for the state of Montana, and makes his in Pittsburgh. ance in Battle Creek, where she lives at 61 East headquarters in Helena where he lives at 823 8th Glenn I. Voorheis is office engineer and mana­ Kingman avenue. avenue. ger for Seaboard Engineering company in Beverly Robert Learmonth is a veterinarian in Denver. Albert L. Waltz is county rural rehabilitation Hills, California. He lives in Tarzana at 6053 Colorado, and lives at 1554 South Penn. supervisor for the Resettlement Administration in Topeka drive. L. H. Nagler, formerly with the Olds Motor Akron. He and Mrs. Waltz (Johanna Vander- Allan R. Weber is assistant superintendent of Works in Lansing, is now associate editor of Haagen) live in Akron at 618 Burt court. the White Wood Products company in Bogalusa. "Industrial Power," a magazine for engineers Louisiana, where he lives at 317 Alabama avenue. and plant engineers, with offices in the Maujer 1917 Publishing building, St. Joseph, Michigan. H. F. Robison is assistant engineer for the Anfred E. Blomquist manages sales for the 1923 Commonwealth Edison company of Chicago. He McCord Radiator and Manufacturing company in Paul M. Barrett is extension soil conservationist and Mrs. Robison (Helen Perry. '24I live at 17 Detroit where he lives at 15730 Rosemont road. for the college, and he and Mrs. Barrett (Thelma Orchard court, Des Plaines. G. M. Glidden, of 319 South President street, Stephens, '24) live in East Lansing at 540 Charles One of the new officers on the staff of regular Wheaton, Ulinois, is district manager in charge street. army men engaged at the collsge for instruc­ of sales safety equipment for the E. D. Bullard Norman C. Branch, for many years connected tion of R. O. T. C. is Captain Donald H. Smith, company of Chicago. with the New Departure Manufacturing company coast artillery. After three years in Panama, Charles H. Donnelly is president of Donnelly, of Connecticut, was recently promoted to the posi­ two years at Fort Houston, Virginia, a year each Gleim and company, a real estate firm, with tion of supervisor of production materials and at Aberdeen, Maryland, and Fort McClellan, Ala­ offices at 949 Penobscot building, Detroit. . production scheduling for their two plants. Mr. bama, Captain Smith attended school at Fort Sheldon and Clarissa (Pike, '181 Lee have re­ Branch lives in Bristol, Connecticut, at 33 Elm Monroe during 1932 and 1933. Stationed with turned to Michigan and are living at 1548 -Groton street. the harbor defense of San Francisco, Captain Road S. E., Grand Rapids. Mr. Lee is Grand Joseph B. Edmond is an associate professor on Smith went from there to the Philippines in 1934, Rapids representative for the Bryant Air Condi­ the staff of Clemson Agricultural college at Clem- where he remained until last March. tioning corporation of Cleveland. son, South Carolina, and is engaged in teaching B. W. Straight is an accountant for the West­ and research in horticulture. Donald H. Stark, who for the past twelve year? ern Electric company,' Inc., of 100 Central ave­ Ernest A. Kinney, formerly in Chicago, is now has been engaged in research and other phases nue, Kearny, New Jersey. employed at the Hayes Electric company in Lan­ of live stock marketing at the largest marketing sing. He is making his home in East Lansing at centers in the country, has been appointed ex­ 638 Sunset Lane. tension live stock marketing specialist at the 1918 Howard K. Menhinick is located at 110 Dale college, a new service created to aid the Michi­ Mrs. William Brownrigg (Grace Andersen) re­ road, Norris, Tennessee, as senior regional planner gan farmer in disposing of his stock at the best cently moved from Sacramento, California, to 1917 for the Tennessee Valley Authority. prices. Jerome street, Lansing, when her husband became director of personnel for the state of Michigan. 1924 Wilson Beam manages the Farm Bureau Fruit 1926 Frances Angela is senior bacteriologist for the Products company at Hart, Michigan. Willard and Eleanor Robb Carpenter are living Illinois Department of Public Health at 1849 Alice Gunn Clemetsen and her sons, Harold, Jr. in Paducah, Kentucky, where Mr. Carpenter is West Polk street, Chicago. and Gerald, have moved from Cadillac to East employed by the Soil Conservation service. Keith L. Baguley works for the Michigan State Lansing, where they are living at 426 M. A. C. Horace Farley and Mercedes LeClair were mar­ Highway department, and has his headquarters avenue. ried in Lansing on June 19, 1937. in Flint at 231 Capitol Theatre building. Captain Lee H. Tucker is assigned to CCC The F. A. Harpers (she was Marguerite Kaechele. Herman Jennings is a structural engineer for Company 2504, Camp DG-24, Squaw Butte-Burns, '27) and their two daughters, Barbara and Har­ the Carbide and Carbon Chemicals corporation, Oregon. riet, are enjoying the tropical sunshine in Puerto and lives in Charleston, West Virginia, at 109 Rico. Harper, on leave of absence from his Maryland avenue. work at Cornell university, is head of the divi­ 1919 Harold J. Lutz, assistant professor of forestry sion of agricultural economics at the University Captain Daniel W. Kent has been transferred at Yale university, lives in Hamden, Connecticut, of Puerto Rico, located at Rio Piedras. from Fort Benjamin Harrison, Indiana, to Fort at 123 Woodlawn. John Sterling Lane is a construction engineer " Leavenworth, Kansas, where he may be reached Arthur C. Mclntyre is employed by the soil con­ for the Procurement division of the Treasury de­ at 510-5 Kearney avenue. servation service as a regional forester and is partment and at present is located in Ely, Nevada, stationed at Williamsport, Pennsylvania, where he at the New Post Office building. Lane reported lives at 1068 Louisa street. the arrival of a son, John Faull. on June 2, 1937. 1920 Alonzo A. Norconk is a physician in Detroit Robert Larzelere is an accountant for the Bell Charles W. Gray, lieutenant commander on the with offices at 2501 West Grand boulevard. Telephone company in Detroit, where he lives at U. S. S. Canopus, may be reached in care of the Fern Schneerer Whitmarsh (Mrs. W. C.) teaches 12795 Lauder. postma ;ter of San Francisco. foods in Foch Intermediate school in Detroit, Grace Moulton Shader I Mrs. Lyle R.» is a food Carl L. Warren, of 159 Ashbourne road, Roches­ where she lives at 446 Manistique avenue. supervisor for the Union News company in the ter. New York, is vice president of Joseph Harris Thomas Skuce writes that he recently had a D. L. & W. station in Scranton, Pennsylvania. company. Inc., of Coldwater, New York. visit with W. T. Stephens, who is now a ranger She lives at 512 Quincy avenue. with the National Park Service, and is located in T. R. Smits is chief of the Associated Press the Shenandoah National park with headquarters 1921 bureau in Salt Lake City, Utah, and lives in in Elkton, Virginia. John B. Donovan is an osteopathic physician that city at 419 South 12th East street. Otto J. Weisner is employed by Dr. Salsbury's in Tyler. Texas, where he lives at 1012 South Forrest Starrett is located in Detroit with the Laboratories in Charles City, Iowa, as an in­ Robertson street. W. A. Case and Son Manufacturing company, structor in their poultry school. Dorothy Curtiss Doyle and Russell E. Klus were wholesale plumbing and heating jobbers. He married in Cleveland. Ohio, on July 2. and are lives at 13145 Maiden avenue. making their home at 921 Robinson street. West 1925 Dennis H. Strong, assistant district manager Lafayette. Indiana. George E. Braun and Emily Sue Prussing for the Goodyear (Turn to page 19, column 2 I

Page 18 MICHIGAN STATE home of his grandparents near Maple Rapids on neapolis Honeywell company located in the Archi­ Obituaries November 11. tects building in Detroit. John Paul and Marian Bennett Morrow an­ D. Staley Haugh, 21, senior journalism major, Victor Tyson Wilson, former professor of draw­ nounce the birth of a daughter, Mary Ann, on from Mason, died on November 12 in a Lansing ing and design at Michigan State college, died July 30. The Morrows are living at 1806 St. hospital while the coast to coast Varsity show August 4 in Detroit, Michigan. He was 73 years Clair River drive, Algonac, where Mr. Morrow is which he had helped to organize, was in progress. old. a project engineer for the state highway depart­ He had been ill only a few days with a sinus Born in Philadelphia in 1864. Mr. Wilson taught ment. infection which spread to meningitis. at Cornell university, Drexel institute. University Justin and Feme (Sutherland, '27) Munger are of Illinois, and Pennsylvania State college before Active in campus dramatics, radio, and writing, living at 152 Ames avenue, Leonia, New Jersey. coming to Michigan State in 1908 where he re­ Staley was chairman of the committee in charge Mr. Munger is eastern district manager for mained until 1917. He was an honorary mem­ of scripts for the Varsity show. His work on Toastmaster Products division of McGraw Elec­ ber of the Eunomian society, now the Sigma Nu WKAR, the college broadcasting station, included tric company, with offices in New York City. fraternity, and of the Cornell club of Detroit. the directorship of the Saturday Matinee and the William A. Woolfitt stopped at the Alumni Spartan theater. His other activities included Office on October 21 and gave his address in Edward Chauncey Crawford, 64, laboratory the vice presidency of Theta Alpha Phi, dramatics Flint, Michigan, as 2101 Adams avenue. Mr. engineer in the mechanical research department honorary; La Cofradia, Spanish honorary; Press Woolfitt is in a W. P. A. district compensation at Michigan State college since 1892 and a mem­ club, and the Independent Men's league. He was office and is in charge of sixteen Michigan coun­ ber of the class of 1894, died September 10 at the author of a theater column in the State ties. Edward W. Sparrow hospital in Lansing, follow­ News and also wrote for the Spartan magazine ing a lingering illness. and for the Junior Farm bureau. "Chan" Crawford, as he was known, was chief He was the only son of Mr. and Mrs. Clarence 1929 of the East Lansing volunteer fire department Haugh of Mason, Michigan. William L. Bigler is located in San Francisco operated at the college for several years, and as a landscape architect for the National Park was appointed chief of the city department when service. He and Mrs. Bigler (Elizabeth Burge, it was organized in 1924. When he retired in '30; live in San Leandro at 3660 Hollister court. 1927, he was made an honorary member of the Beatrice Contstock is in the personnel depart­ department. He was a past master of the East Circling ment of the J. L. Hudson company in Detroit, Lansing Masonic lodge No. 480. where she lives at 435 Holbrook avenue. Apart­ Alumni World ment 417. Orrin B. Winter, 58. research associate in Clyde and Dorotha Wimble Darling are living chemistry at the Michigan Agricultural station, (Continued from page 18) at 1311 East 112th street, Cleveland, Ohio, where died suddenly of a heart ailment on October 1. Tire and Rubber company, lives at 436 Welling­ he is production superintendent for the Franklin He was graduated from the University of Michi­ ton road, Penn Valley. Narberth, Pennsylvania. Creamery company. gan in 1909 and came to the Michigan Experi­ Alice Windes is dietitian at the U. S. Marine U. J. Forsyth, 417 South Clemens avenue, Lan­ ment station at Michigan State college at that hospital, Ellis Island, New York City. sing, is employed in the electro-plating depart­ time. Except for the years 1911-12. when he was ment at the Olds Motor works. assistant chemist at the New York Agricultural Hugo Lundberg, Jr., is a mechanical engineer Experiment station in Geneva, Mr. Winter has 1927 for the Indiana and Michigan Electric company served continuously at Michigan State college. Lawrence Ames is located at Arnold Arboretum of Mishawaka, Indiana. He and Mrs. Lundberg His main work was in the field of agricultural at Jamaica Plain, Massachusetts, as associate (Jeanette Foster, w'32) live in South Bend at 1114 chemistry where he was an outstanding authority pathologist in entomology and plant quarantine Belmont. on the analysis of plant materials. He was a for the United States department of agriculture. H. Lyle Lyon is a vocal teacher in the schools member of the American Chemical society, Amer­ He and Mrs. Ames (Willa L. Galyon, a former of Wyandotte, Michigan, where he and Mrs. Lyon ican Association of Cereal Chemists, and Official graduate student at the college) live in Needham, (Emily Loree, '28) live at 2333 First street. Agricultural chemists. He was also a member Massachusetts, at 11 Paul Revere road. D. R. Mapes is assistant to the buyer in the of the following honorary societies: Sigma Xi, Clare Cazier is office manager for Firestone's furniture department of the R. H. Macy com­ Phi Sigma, and Phi Lambda Upsilon. He was auto supply stores in Batavia, New York, and pany store in New York City. He lives in Jack­ active in the local section of the American Chem­ lives at 24 Lincoln street. son Heights at 37-30 81st street. ical society and served as chairman in 1933. Hugh and Jeanne Sutherland Hart live at 246 O. H. Muth is associate professor of veterinary He leaves his widow, Mrs. Ethel Florene Win­ W. Plumstead avenue, Lansdowne, Pennsylvania. medicine at Oregon State college. He lives in ter, and two sons, Richard, and Gerald Winter, Hugh is assistant manager of United Motors Corvallis at 2331 Monroe street. who is a junior journalism student at Michigan service in Philadelphia. Elizabeth L. Robinson teaches in Central high State. school in Detroit where she lives at 2230 Witherell. Donald D. Waller is senior test engineer for William E. Center. Buffalo, senior in the 1928 Consolidated Aircraft corporation in San Diego. physical education department, died following an Maxine Boone is dietitian at Mosher-Jordan His local address is 1629 Brookes avenue. Halls in Ann Arbor. appendectomy on October 19, in Buffalo. Harold Welters is employed by the Clarage Fan Genter was a member of the Hermian frater­ Merrill W. Byrne, commercial engineer for company, Kalamazoo, Michigan, as sales engineer. nity and was prominent in intramural athletic General Electric, is located in Fort Wayne, In­ events at the college. He served as an instructor diana, at 4108 Indiana avenue. in swimming, assisting Coach Russell Daubert. Maurice Davies is service manager for the Reo 1930 Sales corporation at 220 North Grand avenue, Thomas R. Bell is an optometrist in Alpena, A military funeral was given Nelson Lash, 26, Lansing. Michigan, where he and Mrs. Bell (Margaret economics senior, who died October 24 as a result Raymond D. Fisher is field engineer for Boya- Hubbard, '29) live at 117 West Chisholm. of striking his head on the pavement in a fall john & Barr, Inc., contractors, in Columbus, Nathan R. Brewer is a veterinarian for the from his horse while riding with the cavalry. Ohio, where he lives at 2129 Indianola avenue. Detroit Board of Health, and lives in Detroit at Death was due to a skull fracture which produced Hamilton Green is office manager for the 1761 Seward. a cerebral hemorrhage. The accident happened at Howard Supply company, dealers in oil well sup­ Henry W. Clapp is resident physician at Re­ 11 o'clock in the morning, at 4:25 he died in the plies, in Los Angeles, where he lives at 4327 ceiving hospital, Detroit, and lives at 1191 West college hospital a few minutes before his parents Garthwaite. Philadelphia, Apartment Cll. arrived. James K. and Annie Laurie (Walls, '26) Mc- Edward F. Cook, of Springs, Easthampton, New Lash was a membar of the Eclectic fraternity, Elroy announce the birth of a daughter, Jean, on York, is an underwriter for the New York Life Officer's club, Scabbard and Blade, and the Liberal November 2, 1937. Insurance company of Brooklyn. Arts board. Margaret Matthews called at the Alumni Office Franklin S. Cooper and Jean A. Keyes (Wayne Senior student officers of the cavalry unit, of on September 3 and gave her new address in university '32) were married July 10, 1937. They which he was a member, accorded him highest Washington, D. C, as 3306 P street N. W. are making their home at 2282 West Grand military honors at the funeral services held at A daughter, Marlene Faye, was born July 12 boulevard, Apartment 37, Detroit. Mr. Cooper is his home in Saginaw. He is survived by his to Mr. and Mrs. Frank H. Maxfield of Mont­ a teacher in Condon Intermediate school. parents. Mr. and Mrs. William C. Lash, and a gomery, Ohio. Mr. Maxfield taught chemistry at Carleton B. Crittenden is a salesman for Armour brother, Robert. the college for a number of years, and Mrs. & company, and lives in Detroit at 861 Lathrop. Maxfield is the former Marion Ullrey. They have A new name and address is recorded for Dr. Lewis Van Brown, aged 3, only son of L. H. two other children, Joyce, eight years of age, Susan Coons—she is now Mrs. John E. Dees and Brown, '31, assistant professor of farm man­ and Tommy, six and a half. lives at 577 Oakland street, St. Paul. Minnesota. agement, was drowned in a small creek at the Francis C. Miller is an engineer for the Min­ Her husband is plso a doctor.

COLLEGE RECORD Page 19 Effie L. Ericson, Spanish teacher in Lansing mazoo, where she lives at 708 South Rose street. Long Beech, California, where Lt. Bentley is Eastern High school, reports a most interesting Eileen E. Paterson. casting director for tha assigned to the U. S. S. New Orleans. ten weeks' vacation this summer, three spent in Jam Handy Picture Service Inc., of Detroit, and Kenneth L. Clark is a metallurgist for the Mexico and seven in Guatemala. She traveled Ralph W. Harris were married August 10, 1937. Buick Motor company in Flint, where he lives at to Mexico City by train, from there to Guatemala They are living in Detroit at 750 Whitmore road, 2000 Avenue A. also by train, and returned from Puerto Barrios Apartment 405. Alden P. Cole and Marie Miller were married to Mobile by United Fruit liner. George B. Robinson works out of Ithaca, New on June 15 at the bride's home in Sandusky, Ohio. Floyd C. Hach gives his new address as 1111 York, as field officer of the agricultural conser­ They are now located at 2886 Post street, Jack­ West Carpenter street, Midland, Michigan, with vation program. He lives in Ithaca at 609 sonville, Florida, where Mr. Cole is livestock de­ the note that he is employed at Dow Chemical Mitchell street. velopment agent for the Atlantic Coast Line rail­ company in the production of carbon bisulphide. Gaylord Walker and Grace Lucille Hood (Michi­ road. William B. Hanlon, assistant engineer with the gan State Normal college) were married July 3 A new name and address is recorded for Elsie U. S. Geological survey, was recently transferred in Peoples church in East Lansing. A. Crowl—she is now Mrs. R. L. Wood of 2710 to Kingston, New York, where he may be reached West Chicago boulevard, Detroit. at 202 North Manor avenue. Dorothy R. Cummins is located in Findlay, H. E. Hendry is manager of the Hurd Sterling 1932 Ohio, as home service adviser for the Central company, Gulf oil distributor, in Monroe, Michi­ E. E. and Myrna (Utter w'33) Criswell are Ohio Light and Power company. gan, where he and Mrs. Hendry (Louise Stoner pleased with their transfer to 51 Paso, Texas, as Natallia Sutterby and Lewis E. Dail were mar­ '2$) live at 531 North Macomb street. evidenced by the following card from Mrs. Cris­ ried in McCune chapel of Peoples church on July Gayle and Helen (Grove, '32) Hunt live at well : "If you want to enjoy a really delightful 1, and are making their home in East Lansing 13333 Frankfort, Detroit, where Mr. Hunt is em­ climate try El Paso, it's grand. We are almost at 507 Abbot road. Mr. Dail is the son of ployed by Ira Wilson & Sons Dairy company. glad that my health necessitated the high, dry Ernest (*02) and Bernice (Black, w*07) Dail of George W. Jennings is an investment analyst country. 'Cris' is zone representative and ad­ Lansing. for the Analytical Research Bureau, 50 Pine street. juster for the Buick and likes his work a lot. Virginia Day is teaching public school music in New York City. We keep open house so drop out and see us any Wyandotte, Michigan, and living at 82 Poplar Raymond and Lucile (Bunge, '29) Jennings are time." They live in El Paso at 4100 Trow- street. living at 17144 Indiana avenue, Detroit. Ray is bridge street. Arnold Duffield, 727 North Capitol avenue, special agent for the Rhode Island Insurance Daniel Dineen is advertising solicitor for the Lansing, manages the Lansing office of the Amer­ company. New York Times and lives in White Plains, New ican Carloading corporation. Manfred Johnston is an instructor in physics York, at 5 Old Mamaroneck road. Word has been received of the death of Robert at the University of Detroit. He and Mrs. Johns­ Robert and Margaret McQuade Fahrney are Hudson Elliott which occurred in Howell, Michi­ ton (Alice Rose Keefer) live in Detroit at 15038 living at 14355 Hubbell avenue, Detroit, where gan, on July 19. Lesure. Mr. Fahrney is head of the tabulating depart­ Zona Marie Ferris and Harry T. Running Hobart Rowe is accessories development engineer ment of the Kroger Grocery and Baking com­ (Albion college) were married July 3 in the for General Electric and is located in Pittsfield, pany. chapel of Peoples church. Massachusetts, where he lives at 54 Wendell ave­ Carl E. Haradine is plant superintendent for Howard L. Gatehouse is director of the Clinical nue. Arctic Dairy Products company in Kalamazoo, laboratories at 700 Empire avenu?, Benton Har­ James Stone is warehouse superintendent for where he lives at 2213 Logan. bor, Michigan. the Barrett company, roofing manufacturers, in M. D. Hosier is a foreman at the Olds Motor Corrine Goulet Harrison (Mrs. Richard) teaches Chicago. He and Mrs. Stone (Mary Clark, w*28> works in Lansing, and lives at 1014 Smith ave­ in Sherrill school in Detroit, where she lives at live at 225 Herrick road, Riverside. nue. 2239 Cadillac boulevard. George R. Kerry is a salesman for the Beloit Theodore M. Jacka, chief statistician for the Dairy company in Chicago where he makes his Michigan Department of Libor and Industry, 1931 home at 519 West Brompton avenue. lives in Lansing at 517 Paris avenue. Mable and Marjorie Altoonjian are teaching in Stuart D. Long, field engineer for Consumers W. Vance Kennedy is senior chemist for the St. Augustine, Florida, where they live at 49 Power company, lives in Grand Rapids at 536 city of Flint, where he makes him home at 701 Cordova street. Ethel avenue S. E. Begole street. Lloyd L. Arnold, civil engineer for the U. S. Elizabeth Conrad and Amerst Colby were mar­ Last May, John Kleinheksel became superin­ Bureau of Reclamation, is located in Denver, ried in Midland, Michigan, on May 15. They are tendent of Bella Vista farms near Ypsilanti, Mich­ Colorado, at the U. S. Custom House. both employed at the Dow Chemical company and igan. Robert and Irene (McKee, '321 Biggar are liv­ mail reaches them at Box 126, Midland. A. E. McElroy, with General Motors Overseas ing in Port Huron, Michigan, where Bob is a Rolph Carlisle and Helen Norberg, '35, were Corporation, lives at the 63rd street Y. M. C. A. physician in the Port Huron hospital. married July 3, 1937, and are making their home in New York City. Russell L. Breining is head chemist at the at 139 Marshall street, Coldwater, where Mr. James and Ruth Stephenson O'Dell are living Liberty Powder company at Mount Braddock. Carlisle is assistant cashier in the Branch County at 120 Hicks avenue, Plainwell, Michigan, where Pennsylvania. He lives in Uniontown at 33 West Savings bank. Mr. O'Dell is office manager for Nunut Foods Fayette street. Dee and Gertrude (Balzer, '33) Pinneo an­ Inc. Lauren P. Brown, track coach at the college, nounce the birth of George Guy, on June 25. 1937. Dorothy Patnales. a former teacher in Lansing and Nelda J. Distin were married on July 15, Elsa Richards, former supervisor of art in the Eastern high school, is now supervising teacher 1937. East Lansing High school, has accepted a simi­ of home economics at Ohio State university, Donald W. Clark is traffic representative for lar position in the Lincoln High school in Wyan­ Columbus. the Pere Marquette railway, 200 Fort Street Union dotte, Michigan. T. Berwyn Pemberton teaches in Vassar. Mich­ depot, Detroit. Elsie K. Roberts is physiotherapist for the pub­ igan, where he and Mrs. Pemberton (Eleanor Vivian Janney and Walter E. Heston (M.S. '34, lic schools of Muskegon and Muskegon Heights, Bliss, '32) live at 213 Division. Ph.D. '36) were married in the chapel of Peoples with headquarters at the Nelson school in Mus­ church on June 5. They are making their home kegon. in Abilene, Texas, where Dr. Heston is professor Kermit Schaaf is veterinarian and pathologist 1934 of biology at McMurry college. at the Kimber Poultry Breeding farm in Niles, Keith G. Acker and Oscar Aue are employed by Joseph L. Joachim is a test engineer for the California. the Resettlement Administration—Acker is located Detroit City Gas Company, and lives in Detroit Florence Winchell directs women's activities for in Ionia, and Aue in Lapeer. Others in branches at 15460 Sorrento. the Department of Recreation in Kalamazoo. of government service are: L. C. Watson, 228 James Krimian is a chemist for the Murray Michigan, where she lives at 1011 Park place. Somers, Eaton, Ohio, a junior engineer in the Corporation of America, located in Detroit. He soil conservation service; Louis Stachel, junior was married a year ago la°'«. summer and lives hydraulic engineer for the T. V. A., 611 Union in Detroit at 1976 Kendail avenue. 1933 building, Knoxville, Tennessee; and Dr. Leslie F. Glenn and Heler (Tripp, w'32) Larke announce Florence Austin Villars (Mrs. R. L.) is assist­ Thayer, veterinarian for the U. S. bureau of ani­ the birth of Lynn Louise on June 21. Mr. and ant supervisor of women's halls and commons at mal industry, located at 512 13% street, Parkers- Mrs. Larke are living at 224 Bailey street, East the University of Chicago, where she lives at burg, West Virginia. Lansing. Glenn is assistant educational secretary 5514 Blackstone avenue. Ernest P. Jensen, Archie H. McCallum and of the Farmers and Manufacturers Beet Sugar Edwin G. Bath manages the Firestone Auto Arthur W. DuRose are putting their knowledge association of Saginaw. Supply and Service store at 120 East Main street, of chemistry to work in their respective localities Margaret Marshall has returned from Shanghai Midland. —Jensen is located in Plus, West Virginia, with where she has taught for the last few years, and James C. Bentley and Mary Lou Sharer, '36, the duPont company; McCallum is vitamin bio­ is now teaching in Central High school in Kala­ were married June 5, 1937. They are living in chemist for the Frederick Stearns company, and

Page 20 MICHIGAN STATE lives at 41 Bagley street, Pontiac; and DuRose North Carolina, where he and Mrs. Rush (Lillian married in Grand Rapids on September 18. They is engaged in research work at the Harshaw Rees, w'38) live at 1117 Greenwood Cliff; and are living in Battle Creek where Bob is plant Chemical company in Cleveland, where he lives Brunger as junior soil surveyor at Camp S C S 11 agent for the Standard Oil company. at 2052 East 90th street. in Berea, Virginia. Among those engaged in teaching are; Dale Teachers in the class include: Betty Shigley, E. G. Boydston is located in Escanaba, Michi­ Anderson at Lakeview, George K. Berden at Fenn- teaching in Lansing and living at 220 Marshall gan, as veterinary inspector for the federal bureau ville, Maryruth Martin at Vestaburg, J. Geoffrey street; Jennie Mae Becker, home economics teacher of animal industry. Moore at Bad Axe, and Ruth A. Ryder at Laings- in the Grand Ledge high school; Fred C. Burgess, William P. Fuller, J. E. Jepson, J. F. Ryff, and burg. (Turn to page 22, column 2) principal and ag teacher at Elkton, Michigan ; Hermit Smith are all working on the campus— Gladys Coe, art teacher at the Edison Institute Fuller as half time instructor in the math depart­ in Greenfield Village, Dearborn ; Bernard McNutt, ment, Jepson as budget clerk in the treasurer's coach at Cheboygan, where he lives at 119% E office, Ryff as instructor and research assistant in Dial WKAR street; and Allan A. Kunze, instructor in elec­ bacteriology, and Smith as registration clerk in trical engineering at Ohio State university, Colum­ charge of schedules. For Campus News bus. Among those engaged in teaching are: Ruth Albert Bradley is located in Peru, Indiana (228 Eager, Mason; E. Lavancha Holmes, Maple HE Michigan State college campus is West Main street) as representative of the Phil­ Rapids; Louise Noble, Jonesville, and Mildred Tno farther from you than your own lips Petroleum company of Maywood, Indiana. Rose Lobban (Mrs. A. E.), Brown City. radio set. This age of fast automobiles, Carlos Fessler is singing with the Songfellows Five have marched to the strains of Lohengrin streamlined trains and improved com­ over radio station WHO in Des Moines. —Martha Summers is now Mrs. R. F. Morris of Marion Fuller is a student nurse at the Butter- 913 Hilldale drive, Royal Oak, and Frances munications has changed all concepts worth hospital in Grand Rapids. Boughner is Mrs. W. A. Frost of 1417 College of time and space. Your college, George and Lucille (Hearn, w'32) Gallup are avenue, Bluefield, West Virginia; Irving Silver­ utilizing its radio station WKAR has living at 845 Wealthy S. E., Grand Rapids, where man and Frieda Wiener ('36) were married in shortened the distance you have trav­ Mr. Gallup is employed in the cost department Muskegon on September 12, and are making their eled since college days and brings the of the Keeler Brass company. home in Ann Arbor at 117 North State street; Mott Heath is publication clerk for the State Jean Kreuter and Anton Eggebeen Jr. were mar­ activities of the entire campus to you. Highway department in Lansing. ried August 7 and are at home in Grand Rapids A turn of your radio dial to 850 kilo­ Merton L. Luscombe is assistant manager of at 39 Corrine street S. W. ; Howard R. Bissland cycles is the pass key. Stony Creek orchards on Route 1 out of Romeo, and Mary Ellen Grover C37) were married in the News of the college, a review of what Michigan. Peoples church on June 15, and are now making Donald H. Schell is an engineer in the radio their home in High Point, North Carolina, where the administration is doing and plan­ research department of General Electric, and lives Mr. Bissland is connected with the Soil Conserva­ ning, new projects and buildings, in Stratford, Connecticut, at 518 Valley road, tion service. achievements of faculty and students, is Lordship. Carleton B. Spencer is in charge of the color brought to you by Prof. A. A. Apple- A son, Harold Russell, was born June 26 to department at the Ditzler Color company, 8000 gate, head of the publications depart­ Russell and Nellie Reuling McComb, of Stock- West Chicago boulevard, Detroit. bridge, Michigan. Edward W. Kemp is office manager in Cham­ ment, each Friday at 2:30 p. m. Lawrence and Lucile (McCue, '35 > Walker an­ paign, Illinois, for the Goodyear Tire and Rubber News of the students, items gleaned nounce the birth of Samuel Cawood, who arrived company. from the campus publications and tell­ on their first wedding anniversary, August 22. William J. Kesl manages the cafeteria in the ing all of the social activities, student The Walkers are living at 519 North Oakley Michigan Union in Ann Arbor. street, Saginaw, where Mr. Walker is employed conferences and events of the week, G. L. and Mary-Margaret (Dunks) Murphy cele­ at the Loose-Wiles Biscuit company. are included in the Campus Reporter brated their first wedding anniversary on Novem­ Everett and Winona (Peterson, '32) El wood are ber 7. They are living in Lansing where Mr. program each Tuesday and Thursday living in Lansing at 219 North Logan street. Murphy is assistant house heating engineer for at 4 o'clock. James G. Hays, president Mr. Elwood is secretary of the game division of the Consumers Power company. of the student council, is the narrator. the state conservation department. Wedding bells have sounded for several of the LeForrest Plastridge engineers for the Marco Student opinion on questions of the classmates—Carolyn L. Chapel and Harold J. company at 5325 Westminster avenue, Philadel­ moment is secured by the inquiring Ensinger were married on June 19, and are mak­ phia. reporter, Robert Ritter, as he interviews ing their home at 2213 Corunna road in Flint; Allan L. Ramsey directs boys work for the students in the Union building on Tues­ Helen Dinsmore is now Mrs. Howard Beck Jr. Episcopal Diocese of Michigan, with headquarters of 4001 LeRoy, Comstock Park; Joseph C. Ferrari at 63 East Hancock avenue, Detroit. day and Thursday at 3:45 p. m. and Barbara McAlvay ('36) were married April Paul S. Robe is landscape architect at the state Sports reviews, in which all the ath­ 17 and are living at Houghton Lake, Michigan ; hospital in Pontiac where he and Mrs. Robe letic activities of the campus are re­ L. H. Rhodes and Clarice Lipsey, of Grand Ledge, (Kathleen Arver) live at 115 State street, Apart­ viewed and many prominent athletes were married May 28 and are at home in West ment 22. are interviewed before the microphone, Branch, Michigan, where Mr. Rhodes is district Jay B. Robinson is junior lubrication engineer 4-H club agent; and Eda Trickey and Clyde Price keep you in touch with intercollegiate for the Shell Petroleum corporation in Detroit, were married on June 24 in the Trinity church sports. Al Theiler, formerly sports edi­ where he lives at 1130 Holcomb street. His in Lenox, Massachusetts, and are making their brother, Herbert B., '36, lives at the same address, tor of the Michigan State News, is the home in Montague, Michigan. and is employed as chief inspector at the Bundy reviewer. Tune in on Wednesday and Tubing company. Friday at 4 p. m. 1935 James P. French is a draftsman at The Halli- Special convocations, Farmer's Week John W. Wood and Lawrence C. Dennis are crafters Inc., 2611 Indiana avenue, Chicago. meetings, commencement and many continuing their studies—Wood is working on his Barbara Bradford may be reached at the United other all-college events are broadcast master's degree in forestry at the University of States plant introduction garden in Glenn Dale, throughout the year. Announcement of California at Berkeley, where he lives at 2708 Maryland. these are made during the daily calen­ Haste street; and Dennis is a graduate student Violet Aijala Hellgren (Mrs. A. W.), who lives at Wayne university, Detroit, where he may be in Detroit at 2647 Hogarth, is a nutritionist for dar of events program at 8:45 a. m. reached on Route 3, Box 1630. the city health department. WKAR is now operating on a full Donald D. Bowman is employed as a chemist daytime schedule of ten hours, being on at the Packard Motor Car company and lives in Highland Park at 197 Beresford. 1936 the air from 6:30 a. m. to 5 p. m. daily, Frederick W. Kerr, who received his M.S. de­ except Sunday. The broadcasts listed gree last June, is a chemist for the Standard Oil Bertram Jochen and Lucy Schneider ('35) were above are those of special interest to Development company of New Jersey and is married August 21, 1937, and are at home at 3203 Webber street, Saginaw. you as an alumnus. Many of the other located in Bayonne, New Jersey, where he lives programs will also prove equally in­ at 259 Avenue E. Jackson J. Perry, who is director of recreation The Soil Conservation service employs Harold for the city of Amsterdam, New York, was mar­ teresting as educational and entertain­ J. Rush and Earl H. Brunger—Rush as junior ried last January 2 to Virginia Healy. ment features. Keep up with your col­ biologist in charge of wildlife work in Charlotte, Robert A. Stoll and June C. Svoboda, '37, were lege through WKAR.

COLLEGE RECORD Page 21 Don Francisco time Mr. Francisco, himself, had thought Edwardsville, Illinois, is a veterinarian for the up a reason to the contrary. St. Louis (Missouri) department of health. (Continued from page 16) Arthur and Alyce Waterman Peters, who "I think a man can pay too much for ably averted more riot calls in this way celebrated their first wedding anniversary on his money," he told Mr. Lasker, and September 11, are living at 7752 Kingston ave­ than any other citizen in the State. that settled that. nue, Chicago. Mr. Peters is connected with the Like various other adopted sons of Then for the first time in his life, he maintenance department of the Empire Oil and Refining company in East Chicago. the Golden State, he became so ardently took a leisurely three months' vacation Californian that he was practically a Louise Reavis is engaged in laboratory research to Europe. He returned to his home in at the Longview hospital, Cincinnati, Ohio. Californiac. His particular pride was Pasadena and his ultra modern office that all the wares he advertised were Russell Stadelman is located in Magnolia. in the Edison Building determined to Arkansas, as district forester. wholesome products of California. This stay with the main line, which is, as William G. Stephenson is budget manager for almost naive faith in the superiority of he puts it, selling California and her the B. F. Goodrich in Detroit, where he lives at California products, be they foods, sun­ products to the world. 11096 Cloverlawn. beams, scenery or materials, crops out After all these years he has about Gerhard Wacker, who lives at 129 E. Grand in his frequent addresses before adver­ River, East Lansing, is doing landscape garden­ concluded that maybe he isn't a pen tising organizations, practically all of ing anri tree surgery in East Lansing and sur­ and ink artist. whom he has headed at one time or rounding territory. another. A couple of years back Mr. Lasker 1937 conceived the idea of transferring Mr. Several members of the class are continuing Francisco to New York to head the Circling their studies at other institutions. D. J. Hank- agency's main office. Mr. Lasker sum­ inson has a graduate assistantship at Connecticut State college, Storrs; Elwin Willett has a fel­ moned him to New York and kept him Alumni World lowship at the University of Nebraska, Lincoln, there week after week while he slowly (Continued from page 21) and is located in the Dairy department; Louis wore away the Francisco resistance. The Wiesner was selected by the Social Science Re­ strategy might have worked out, too, Kenneth A. DeLonge is an engineer with Inter­ search council for a fellowship at Harvard uni­ national Nickel company's research laboratory in versity, and is living at Cambridge at 37 Haw­ had not there occurred at the psycho­ Bayonne, New Jersey. He and Mrs. DeLonge thorne street; Grace Newins is enrolled in the logical moment one of those opportune (Rachael Minges. '37) make their home in Cran- graduate school at the University of Florida, events upon which Don Francisco can ford. which is located in her home town of Gaines­ always count. Vaughn Hill is an experimental engineer for ville. Alice Eastwood and Lucile Spriestersbach Nash-Kelvinator in Detroit, where he lives at are student dietitians, Miss Eastwood at the Uni­ Upton Sinclair, it will be recalled, 13235 Freeland. versity hospital in Ann Arbor, and Miss Sprierst- won the Democratic gubernatorial nom­ Kurt Kannowski is employed by the Carnegie ersbach at the Miami Valley hospital in Day­ ination, and a number of influential Steel corporation in Gary, Indiana, where he lives ton, Ohio. California citizens conceived the idea at 744 VanBuren. General Electric claimed a number of the that the only man who could make the Carl F. Keas lives at 7715 South Shore drive, engineers, among them were Harold J. Whitman, majority of voters think they didn't Chicago, and works for the International Har­ who is a student engineer in plastics at the vester company. Broadway works in Fort Wayne, Indiana, (he want Sinclair for governor was Don lives at the Y. M. C. A. there) ; and Robert W. Walter H. Leitheiser is in the metallurgical de­ Francisco. They were headed by Mr. Tumy who is located at the Schenectady plant, partment of Carnegie-Illinois Steel corporation and lives at 128 Nott Terrace. C. C. Teague, president not only of the in Youngstown, Ohio, where he lives at the Y. Sunkist organization, but also head of M. C. A. Among the ag teachers are Harry Wilt at Mc- Bain, Ransom Harris at Manton, and Howard the Walnut Growers. Mr. Teague and Robert B. Hanning is located in Buffalo, New Bryant at Quincy. other potent Californians brought such York, with the duPont company, and lives at 93 pressure to bear that Lord & Thomas Rosedale. Milton M. George is with the Aetna Casualty and Surety company in Detroit, where he lives Donald F. Bundle, chemist for the Campbell, returned Mr. Francisco to California at 14176 Grandmont. and lent him to the anti-Sinclair move­ Wyant & Cannon foundry, lives in Lansing at 711 North Magnolia. Margaret Chappell snared herself a social work ment. job with the Charity Organization society in New Bruce E. Warner is a chemical engineer for York City where she lives at 344 West 87th "But I don't know a thing about poli­ the Ydylite company, 1651 East Grand boulevard, street. tics," protested Mr. Francisco. Detroit. Arthur C. Stephan is located in Alpena, Michi­ Wade Allen works for the Miller Wrapping and They told him it was high time he gan, as federal-state inspector for the department Sealing Machine company in Chicago, and lives learned. of agriculture. at 6023 Kenwood avenue. Donald Hittle has been commissioned a second His method of meeting the Sinclair- William Blommel is employed at the Hemphill lieutenant in the Marine Corps and is stationed Utopian - Townsend - Whatnot combina­ Diesel Schools, Inc., in Detroit, where he lives at the Navy Yard in Philadelphia. tion was to apply the advertising and at 2340 West Lafayette boulevard. In the scale division of Fairbanks-Morse & publicity methods of industry to politics. Floyd Gregarek is a milk inspector for the company, Laurence E. Laidlaw is manager for Detroit department of health, and lives in Detroit The application worked. Wisconsin, Illinois, Iowa, and the upper peninsula at 6414 Pittsburg. Hardly had this campaign subsided of Michigan. He and Mrs. Laidlaw i June Killeen. Harry and Frances (Buth, '34 i Martin are liv­ w'37) live in Chicago at 4700 Jackson boulevard. than a new one caught him—the battle ing in Bakersfield, California. Mr. Martin is Catherine Wallace and Dr. Eugene Hand were of the chain stores systems to defeat at field representative for the Universal Credit com­ married on September 25, and are making their pany, 1206 Maple avenue, Los Angeles. the polls the discriminatory tax which home in Saginaw at 716 S. Warren avenue. Helen Lee is a copy writer at Smith-Bridge- would have put many of them out of Mary Heppinstall and Daniel A. Nellis were man's department store in Flint, where she lives business and therefore handicap others. married in the chapel of Peoples church on June at 7105 North Saginaw, Apartment 5. Again he won at the polls by apply­ 18. They are at home in Flint at 1801 Wolcott ing practical advertising and publicity Vivian Bailey, assistant editor of News Center street. News, lives in Detroit at 2949 W. Grand Boule­ Maxwell A. Kerr and Ada St. John, '34, were methods to politics. vard. All of this time, Mr. Lasker had been married on June 23 at the home of the bride's R. R. Slaughenhaupt is engaged in general parents near Jackson, Michigan. They are liv­ cooking up more arguments to persuade veterinarian practice in Albion, Michigan, (217 ing at 23 Woodlawn avenue, Collingswood, New Mr. Francisco that he should forsake Austin avenue). Jersey. Mr. Kerr is employed by the R. C. A. California for New York. But by this Frank Meyer, who lives at 217 Coventry place. Manufacturing company of Camden.

Page 22 MICHIGAN STATE —was the nearest that I EARD Varsity Show vrhilr motoring home— havt- been to East Lansing H inspiring to hear this splendid program direct since I finished—the chimes from the campus—real th •'" at closing when Fan were new to me—they cer­ "Alma Mater" was sung— "'ought back many tainly sounded fin*. memories. Sincerely y a"s, Sincerely, •Jon Francisco, '14 Mail H. K. Blakiston, 'lcs> Los Angeles, Calif. 464 Riverside Ave., Rutherford, N. J. J J TATE Varsity Show- —i group of forty Mic* san State college alumni broadcast on Pontiac and -«;ends thorough'^ ° o'oyed your broadcast S' —the Pontiac broadcast was im w program coming in fine, .... r^e progr as short, pleasing, and fine. Comments of the best e/trything perfect—congrat­ brought back many happy mtrmories of college ulations to all those taking: on that hour. Mrs. Brane- days. . . . r.ai\ man says it came through Yours very truly. G. P. Springer, '11 "marvelously" at Santa John Kelly. Manistique. Mich. Purdue University, Monica. Calif. Those boys Lafayette, Indiana. announcing were good. —our Berrien county group numbering some George Branaman forty strong met at the Y. M. C. A. in Benton Urbane, 111. Harbor the Friday evening before the big game -t^o^'-am was fine. Having - and hed a fine cooperative dinner and enjoyable lappe ed onto the one the -the broadcast was a dandy and was very well evening. We were grateful to Pontiac for en­ irevicus week from down received down here in little, old New York— abling us to hear of Our Alma Mater and brought outh, and being able to compare it with ours, I enjoyed every minute of it and only wished it back fond memories of Michigan State college. vat n-ore than just pleased, but considered it were longer. Best regards, Yours very truly. Norman O. Weil, '07 1 uch more educational and entertaining. Earl Steimle, alumni club secretary, 67 Iroquois Rd., Tuckahoa, N. Y. With best regards, Benton Harbir, Mich. Garfield Thatcher, '31 Muskegon, Mich. URE enjoyed listening to your lour) broad­ —the writer spent six years in the Government cast this evening. Sorry it wasn't a longer s service as radio inspector and during that time —sn.'oyed the radio program- admired the smooth listened to quite a few radio programs in an D. J. Weddell and Mrs. u have given the graduates and former thoroughly appreciated the courtesy extended to tu-'enta a genuine treat by the presentation of our Alma Mater. Yours very truly, _.*>*ures which, certainly we older fellows could Yours very truly, George K. Rollins, lot 'e approached in our day—this is the first Lee O. Benner, '12 Holey and Rollins, .ime have heard the Alma Mater. We had no Lansing, Mich. Radio Engineers, Atlanta, Ga. A)it. a > later in my day. Yours very truly, —Varsity Show broadcast brought back old memo­ Pontiac Motor Division, M. G. Kains, Sec'y Class of '95, ries to me as I had not heard the Alma Mater Pontiac, Michigan. Suffern. N. Y. since leaving campus in 1917 to go to war. Dear Sirs: Most gratefully yours, —have enjoyed very much indeed the opportunity Robert S. Raven, '18 to listen to most of your Varsity Night broad­ AVT to let you know how much we enjoyed Marysville Public Schools, casts. I was particularly interested in the broad­ W it. Congratulations to you and all others Marysville, Washington. cast coming from Michigan State college, since vhD arranged for and put on the show—one of that college is my Alma Mater. It appears to the bost pieces of advertising State has ever done. —enjoyed broadcast very much. Here I am, me that in these broadcasts your are attempting Sincerely, located about as far West as I can get and to give the public a constructive cross section of Marian McKee Merriman, '34, I heard the chimes as well as though I were college life at the various universities and col­ Detroit, Mich. entering the west gate of the old campus and leges. This effort on your part is commendable. noted the ringing of the bell in old college hall. Very sincerely, -vs.- ted to tell that young pair that reminisced Sincerely, R. A. Turner, on the steps of Beaumont, that I climbed to the Frank S. Simon, '89 Senior Agriculturist. third floor of old College Hall for most of my 1761 25th Ave. E., Eugene, Ore. Central Section, U. S. D. A. "Math." before it fell down—enjoyed the pro­ gram. Very truly yours, W. D. Groesbeck, '92 400 S. Glebe Rd., Arlington, Va.

The broadcast was "a honey"—well planned— r-.n off with plenty of snap—high spots for an alumnus of a few years' standing were the open­ ing s^ng, the old M. S. C. Fight Song, and the Beaumont Tower episode; and the climax was the :dngi g of "Alma Mater." Sincerely, Russell A. Runnells, '16 Iowa State College.

- -ha' » been in the hospital for two weeks, but am O. K. now—had a radio in my room and the first program was the Varsity Show. They all did themselves proud and the best I have ever heard. Sincerely and fraternally, Clifford "Gip" Gustafson, '22 Fresno, Calif.

Of course, you heard the varsity show program. Here's the ''studio" setting which represents all the organizations taking part in the NBC Pontiac broadcast. CD

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