ADVERTISEMENT DESIGN SPECS

FILE FORMATS COLOR file in is PDF (Adobe Portable • All images should be furnished in PDF, • Set all images to grayscale or CMYK Document Format) TIFF, EPS, JPG or Photoshop PSD. process if color is intended. Display ad sizes (width listed first) • If sending files other than PDF please • If your ad is sent in RGB it will be attach images used and fonts or names. converted to CMYK. Ad Size Inches • If you are using Microsoft Word we will • All Spot colors will be converted to Full Page 10.25 x 12.5 be recreating your ad to our specifications. CMYK. • Color fidelity cannot be guaranteed for 10.25 x 8.25 Two Thirds PDF (Portable Document Format) any art requiring conversion to CMYK Half 10.25 x 6.25 • When creating a PDF be sure to use during prepress. 7.625 x 8.25 the “Press Optimized” job option and TOTAL INK DENSITY 5 x 12.5 embed all fonts. • Registration marks and crop marks are One Third 10.25 x 4 images or solid color builds should not 7.625 x 5.25 also needed. exceed 220% 5 x 8 • No Bleeds • Four color black is not accepted • Changes cannot be made to PDF files TONE REPRODUCTION One Quarter 10.25 x 3 compatible with Acrobat 3 or 4. 7.625 x 4 • Files that do not contain embedded fonts • Prepare materials to compensate for a 5 x 6 30% dot gain 2.5 x 12.5 may be rasterized (converted to ) to prevent output errors. • Unsharp masking techniques should be increased to compensate for softening One Sixth 10.25 x 2 • Security settings should not be used 7.625 x 2.75 experienced with newsprint. 5 x 4 EPS (Encapsulated PostScript) 2.5 x 8 • When possible, convert type to a TYPOGRAPHY graphic (vector objects) • For clarity and readability it is • Avoid “nested” EPS files. EPS files and recommended that you use black type process CMYK according to SWOP TIFF’s embedded inside other EPS files sized at 9 points or larger. can cause output errors. • PostScript Type I fonts are recommended standards. TIFF (Tagged Image File Format) • Embed all fonts or send them with your MBJ uses the following Software: • LZW compression should not be used file if you want a specific font. Adobe Acrobat DC, CC on TIFF files - save as Mac. Reverse Type Adobe InDesign CC, CC PSD (Photoshop Document) • To make sure your reverse type is readable, avoid using type that is smaller MBJ does not accept Quark, • Resolution should be 300 dpi • Flattened image than 10 points. Sans serif and bold • Color mode is CMYK typefaces are the best. Color Type RESOLUTION • Color type using two or more overprinting inks should be no less than ✓ CHECKLIST • Files submitted must be high resolution. 14 point. Serif type is not recommended. ■ Low resolution files are not acceptable • Color should have contrast between the Publications deadline. for reproduction. text and newsprint background. (Yellow ■ • Line Screen or Frequency: 100 lpi Ad Dimensions are correct size type would be difcult to read) ■ • Dots per inch or Resolution: 300 dpi All Images and Text are grayscale or • In rare cases exact font matching cannot • Color and grayscale scans should be CMYK process be guaranteed. ■ Ad is at least 300 dpi scanned at 600 dpi. • Line art should be scanned at 800-1200 dpi. ■ All fonts are embedded or converted SENDING DIGITAL to outlines FILES VIA INTERNET ■ Format is PDF, TIFF, EPS, JPG or DIMENSIONS • Send all advertisements and or artwork Photoshop PSD • Advertising that does not conform to your advertising representative ■ Ad is not set to four color black. exactly to the mechanical requirements • Attach clients name or initials to file Instead, all blacks are comprised of the may be enlarged, reduced or floated at the name in message area list size of ad, color following values: C=0 M=0 Y=0 K=100 discretion of the production department status and the date of publication

1324 S. 119th St. Omaha, NE 68144 (402) 330-1760 www.mbj.com