Progress on Our Transformation
SEARS AND KMART HIGHLIGHTS: JANUARY – JULY 2018
JANUARY 2018
FUBOTV PARTNERSHIP Shop Your Way® expands entertainment options for members with new fuboTV partnership.
JACLYN SMITH READY TO WEAR Expanded to be sold at select Sears nationwide, online and at Sears.com.
TRUXX PARTNERSHIP Shop Your Way® simplifies members' large-item moving needs with new Truxx partnership.
THE MORES OF KENMORE Rolled out a fully-integrated marketing campaign to support The MOREs of Kenmore to highlight all the outstanding oers available to members who purchase Kenmore products.
GASBUDDY PARTNERSHIP Entered into a strategic partnership with GasBuddy, whose Pay with GasBuddy gasoline payment service entitles users to a discount on nearly every gallon of gas they pump.
ENERGY STAR® PARTNER OF THE YEAR AWARD Sears Holdings becomes the first company to win ENERGY STAR® partner of the year awards for retailer, energy management and brand owner categories.
LEASE IT PROGRAM Expanded LEASE IT program, LEASEIT to become the only national full-service retailer to oer a full assortment of products to lease both online and in-store. SEARS AUTO / DIEHARD ON AMAZON.COM Innovative collaboration with Amazon.com, making Sears Auto Centers the first nationwide auto service to oer Amazon customers convenient ship-to-store tire solutions (including DieHard).
SEARS MASTERCARD WITH CITI Long-term agreement with Citi related to co-brand and private label credit card. Received proceeds of $425 million from the agreement.
KENMORE ELITE OVATION Introduced Kenmore® Elite Ovation – a revolutionary new kitchen stand mixer with a breakthrough design.
ROCKETMILES PARTNERSHIP Launched Shop Your Way Hotels partnership with Rocketmiles, giving members exclusive access to reserve rooms at 400,000+ hotels around the world and an average of $50 CASHBACK in Shop Your Way points for each booking. SALVATION ARMY Partnered with Salvation Army to support and drive relief eorts in Puerto Rico.
ST. JUDE » Since 2006 Kmart has raised more than $112 million for St. Jude.
» Kmart received the St. Jude Thanks and Giving Innovation Award.
JULY 2018
09.13.2018