- The Living Maori Village Brandguide

1. Logo - main 2. Logo - variations 3. Typefaces 4. Colours THE LIVING MĀORI VILLAGE 5. Stationery 6. Print advert styles 7. Print collateral styles 8. Brochure sample Main logo - Full version 9. General advertising collateral 10. Image styles

THE LIVING MĀORI VILLAGE

ROTORUA NEW ZEALAND

Brand development and support Logo - full version reverse Logo - full version black only Logo - full version reverse white 07 347 3110 • 0275 884 006 Whakarewarewa - The Living Maori Village Brandguide

Logo - No address Logo - No tagline Logo - No address or tagline

1. Logo - main 2. Logo - variations Logo - No address reverse Logo - No tagline reverse Logo - No address or tagline 3. Typefaces reverse 4. Colours 5. Stationery 6. Print advert styles

7. Print collateral styles Logo - No address black only Logo - No tagline black only Logo - No address or tagline black only 8. Brochure sample 9. General advertising collateral 10. Image styles

Logo - No address reverse white Logo - No tagline reverse white Logo - No address or tagline reverse white

Brand development and support 07 347 3110 • 0275 884 006 Whakarewarewa - The Living Maori Village Brandguide Whakarewarewa custom typeface Whakarewarewa ~ The Living Maori Village Rotorua New Zealand

1. Logo - main Haere Mai, Welcome 2. Logo - variations abcdefghijklmnopqrstuvwxyz 3. Typefaces ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 4. Colours aeiou 5. Stationery Ide non estem excernam quiam restiossi nulparc hillaut endigent labo. Namus etur? Quiam que pe vel inctaes equaeped ma doluptas es incideliquos dolorruptat et eicipitiat.Uptatur ectistia volore nest, nate re velene derion precerum qui ducid qui 6. Print advert styles blaborporro tent volorei umquod que pore cuptae ad eum facero et quaeper spiciist, omnissi minctinus explaut re volore sunte deliqui demporibus aut aut quiat as aut abo. Us secea dernatia pero ipienihit, offici volorum isquae con pro corecat 7. Print collateral styles 8. Brochure sample Supporting typeface - Avenir family (use Calibri family if unavailable) 9. General advertising collateral 10. Image styles Whakarewarewa ~ The Living Maori Village Rotorua New Zealand Haere Mai, Welcome

Whakarewarewa ~ The Living Maori Village Rotorua New Zealand Haere Mai, Welcome

Ide non estem excernam quiam restiossi nulparc hillaut endigent labo. Namus etur? Quiam que pe vel inctaes equaeped ma doluptas es incideliquos dolorruptat et eicipitiat.Uptatur ectistia volore nest, nate re velene derion precerum qui ducid qui blaborporro tent volorei umquod que pore cuptae ad eum facero et quaeper spiciist, omnissi minctinus explaut re volore sunte deliqui demporibus aut aut quiat as aut abo. Us secea dernatia pero ipienihit, offici volorum isquae con pro corecat

Brand development and support 07 347 3110 • 0275 884 006 Whakarewarewa - The Living Maori Village Brandguide

1. Logo - main 2. Logo - variations 3. Typefaces THE LIVING MĀORI VILLAGE 4. Colours 5. Stationery ROTORUA NEW ZEALAND 6. Print advert styles 7. Print collateral styles 8. Brochure sample BLACK RED

9. General advertising collateral C0 M0 Y0 K100 C28 M100 Y100 K0 R0 G0 B0 R188 G40 B46 10. Image styles Hex: 000 Hex: bc282e PMS: Process Black PMS: 7620c

GOLD RED - ROTORUA NEW ZEALAND (REVERSED FROM BLACK - ONLY) C20 M30 Y70 K15 R180 G151 B90 C10 M100 Y100 K0 Hex: b4975a R218 G33 B40 Hex: da2128 PMS: 7562c PMS: 1795c

Brand development and support 07 347 3110 • 0275 884 006 Whakarewarewa - The Living Maori Village Brandguide

1. Logo - main 2. Logo - variations Greg McKay Business Development Manager 3. Typefaces (Kaitiaki Pakini) 4. Colours DDI: 64 7 349 3463 ext 108 M: +64 21 741 494 E: [email protected] www.whakarewarewa.com 5. Stationery 17 Tryon Street, PO Box 6148, Whakarewarewa, Rotorua, New Zealand 6. Print advert styles 7. Print collateral styles 8. Brochure sample 9. General advertising collateral 10. Image styles Business card - front and back

17 Tryon Street, PO Box 6148, Whakarewarewa, Rotorua, New Zealand P: 64 7 349 3463 E: [email protected] www.whakarewarewa.com Brand development and support 07 347 3110 • 0275 884 006 Letterhead template Whakarewarewa - The Living Maori Village Brandguide

1. Logo - main 2. Logo - variations 3. Typefaces 4. Colours 5. Stationery 6. Print advert styles 7. Print collateral styles 8. Brochure sample 9. General advertising collateral 10. Image styles

Brand development and support 07 347 3110 • 0275 884 006

Newspaper advert style Magazine advert style Whakarewarewa - The Living Maori Village Brandguide

o araa 33

o araa NORTH 36 E II o amo 30 cka o hakaae E 5

Lake Rd

Pukuatua St 1. Logo - main Old Taupo Rd Amohau St Malfroy St Fenton St ROTORUA Te Ngae Rd Whakarewarewa Devon St

Sala St 30 Sophia St o ao 5 Tryon St 2. Logo - variations eo Hemo Rd 3. Typefaces 4. Colours ROTORUA NEW ZEALAND 5. Stationery Print sample - Mini brochures 6. Print advert styles 7. Print collateral styles 8. Brochure sample 9. General advertising collateral 10. Image styles

Print sample - CD

Brand development and support 07 347 3110 • 0275 884 006

Print sample - Rack cards Whakarewarewa - The Living Maori Village Brandguide

Open 7 Days: 8.30am - 5.00pm except Christmas Day The Living Guided Tours: Hourly from 9.00am to 4.00pm (Excluding Show Times) Maori Village

Cultural Day Time Performances: Hangi Meals: Daily Served between 11.15am & 2.00pm 12.00pm - 2.00pm 1. Logo - main 2. Logo - variations Whakarewarewa is home to Rotorua’s Guiding Legacy. Our guides will take you on a journey One of New Zealand's most and share with you the warmth and hospitality iconic attractions for a reason, To Tauranga of our people. For centuries we have learned 33 (Via Te Puke) 36 To Tauranga 3. Typefaces to live in harmony with Mother Nature. You will NORTH Whakarewarewa – The Living Maori To Hamilton LAKE AUCKLAND learn why our village is important to preserving & Auckland ROTOITI 30 Village offers an unforgettable day- our history and how our cultural traditions have 5 To Whakatane ROTORUA Combination of geothermal wonders with evolved over time. an authentic glimpse into Maori village life time experience for all ages. WELLINGTON 4. Colours Immerse yourself in our history, culture and ROTORUA South Island Home to the Tūhourangi-Ngāti Wāhiao people, residents traditions. See, smell and taste the geothermal CHRISTCHURCH To Taupo & Wellington Whakarewarewa have been welcoming and sharing their enviable way of wonders of Whakarewarewa. You can take a QUEENSTOWN 30 life for over 100 years. Enjoy a guided tour with a local, tour, or explore our natural walks, colourful 5 be enchanted by a Māori concert performance, taste steaming lakes and hot springs at your leisure. delicious food cooked by Mother Nature and get close to 5. Stationery the best of Rotorua’s geothermal treasures. Whakarewarewa is a landscape of constantly 17 Tryon Street Rotorua changing geothermal activity. Bubbling mud 07 349 3463 Whakarewarewa is just minutes away from central Rotorua, pools, boiling mineral springs, silica terraces nestled in a geothermal valley abundant with bubbling www.whakarewarewa.com mud, hot pools and . and erupting geysers are some of the natural ROTORUA NEW ZEALAND 6. Print advert styles wonders that can be admired within our village. ixf 7. Print collateral styles Nestled in a unique geothermal valley Whakarewarewa - The Living Maori Village offers a journey of discovery... For centuries, 8. Brochure sample GEYSERS WEAVING & TATTOO DISPLAYS Whakarewarewa has Watch the world famous Raranga – the art of weaving. Watch how our been home to the Pōhutu unleashher force up weavers use flax to create not only beautiful to 15 times per day, reaching works of art but also practical utensils used in 9. General advertising collateral Tuhourangi – Ngati up to 30m (100 feet). everyday life. Wahiao people. Ta Moko – the traditional name for tattoo design, each with its own special meaning. We have proudly shared our history and heritage with visitors, dignitaries and royalty TRADITIONAL MĀORI FOOD 10. Image styles from around the world since the Enjoy our trational food cooked in bubbly geothermal waters and steamboxes mid-1800’s. located throughout the village. (Served 12.00pm to 2.00pm daily) We invite you to share our story – meet the people, experience the sights and observe a unique cultural way of life set amongst the geysers, hot springs and mud pools that is Whakarewarewa.

CULTURAL PERFORMANCES Enjoy our cultural performance where you will experience tradtional māori song and dance, including the world famous haka. (Daily 11.15am and 2.00pm)

Brand development and support ...Mud Pools • Pohutu • Ta Moko (Tattoo) Display • Hangi (Food) • Weaving Display • Nature Walks • Cultural Performance 07 347 3110 • 0275 884 006 Print sample - advertising brochure Whakarewarewa - The Living Maori Village Brandguide

Guided Tour & RATE CARD Performance times REAL Education Valid to 30 September 2019

PACKAGE LOCAL* NON LOCAL* Waihi NON-LOCAL Summer Winter Adult $19.50 $22.00 LOCAL Potaka Cultural Experience Student $9.50 $16.00 (includes guided tour & cultural show) Child $7.50 $13.50 Katikati Guided Tour times 1 November ~ 1 April ~ + to add sweet corn cooked in Parekohuru Per Person $2.00 extra $2.00 extra 31 March 31 October Te Kaha Geothermal Hangi Taster Meal Package Adult $41.50 $44.00 Tauranga 9:00am, 10:00am, 9:00am, 10:00am & (includes guided tour & cultural show & Student $31.50 $38.00 11:00am & 11:45am*, 12:00pm, 1:00pm, hangi taster meal) Child $27.50 $33.50 Maketu 12:00pm, 1:00pm, 2:30pm*, 3:00pm & Adult $39.50 $42.00 Matamata Matata 2:30pm*, 3:00pm & 4:00pm Whaka Hangi Pie Experience Student $29.50 $36.00 1. Logo - main (includes guided tour & cultural show & hangi pie meal) 4:00pm Child $25.50 $31.50 Whakatane Opotiki Adult rate applies to University Students, teachers, teacher aids and additional adult helpers over and above the FOC allowance. Tirau Student rate applies to all students aged 13 to 17 years of age Auckland Putaruru To Tauranga Cultural Performance 1 November ~ 1 April ~ Child rate applies to all students aged 5 to 12 years of age. Under 5 years free of charge 33 (Via Te Puke) 36 To Tauranga NORTH LAKE times 31 March 31 October ROTORUA ROTOITI Whakarewarewa Arts Packages To Hamilton ROTORUA 2. Logo - variations Price available on application 30 & Auckland Weaving, Poi Making, Kapa Haka LAKE ROTORUA To Whakatane Tokaroa 5 11:15am, 12:30pm & 11:15am & 2.00pm Matawai 2.00pm These rates are for use with Rotorua Education Alive bookings ONLY Cancellation Policy Free of Charge Policy (free person is teacher / helper) North Island ROTORUA For bookings where food or special services are not 1:6 for Children 5 to 12 years Mangakino To Taupo & Wellington * Tours begin from the performance centre in the Village required (e.g. private guided tours, interactive activities, 1:10 for all Student groups 12 to 17 years Wellington Hours of Operation: Mon-Sun 8.30am to 5pm 30 3. Typefaces exclusive shows) a full refund minus any applicable service 1:20 University Students 5 CLOSED CHRISTMAS DAY or transaction fees is provided as long as notice is received no less than 48 hours prior to your confirmed date of visit. Hours of Operation: Mon-Sun 8.30am to 5pm South Island Ruatahuna CLOSED CHRISTMAS DAY Christchurch *Refer to the attached map for local and Non-local area Taupo 4. Colours Queenstown

Rangitaiki 5. Stationery

Ph: +64 7 349 3463 | [email protected] Ph: +64 7 349 3463 | [email protected] General enquiries: [email protected] General enquiries: [email protected] 6. Print advert styles www.whakarewarewa.com www.whakarewarewa.com 7. Print collateral styles Overview Overview & Products Overview & Products 8. Brochure sample & Products

Kia Ora - Welcome Whakarewarewa Village is currently home to over 20 9. General advertising collateral families (fourth to fifth generation). Daily life for the Villagers involves cooking in the geothermal pools and Whakarewarewa - The Living Māori steam vents, heating their homes from the geothermal village is the oldest “whanau” waters - as well as bathing in the geothermal waters: A Therapeutic and relaxing experience and well as a (family) owned and operated tourist great way to catch up on local news! attraction in New Zealand. Cultural Experience Geothermal Hangi Experiences Arts packages & Extras 10. Image styles Geothermal Pools - A number of these have also been named by the Villagers. For example we have Guided Village Tour & Cultural Performance Kai – Meals and add-on catering options Weaving Lessons Other Products an authentic Māori village, is located Whakarewarewa, Korotiotio (the grumpy old man) and Parekohuru The Tūhourangi-Ngāti Wāhiao people have been Our Geothermal Experience includes all the Learn about the process of this traditional craft and how Overnight Marae Stay experiences, a wonderful in Te Whakarewarewa Valley - on an active geothermal (murderous rippling waters). guiding in Whakarewarewa Valley for over 150 years, components of the Cultural Experience (above) with the it has developed over time. Weaving is a treasured part opportunity to engage with the local people. Great for plateau. We offer a day-time Māori cultural experience sharing their way of life and stories from the past addition of either a full Hangi Meal or a Hangi Pie. of Māori custom and culture dating back to when Māori groups of 10 to 50 or more. A true cultural experience. and the opportunity to appreciate the beauty of with our visitors today. Let us take you on a journey Hangi is a Traditional New Zealand Māori method of first arrived in Aotearoa. Create your own treasure to For more details contact us. geothermal activity: We have in excess of 500 hot pools by sharing our home for over 200 years. Here you’ll cooking food, either cooked buried in the ground with take as a memento of your time at Whakarewarewa. and springs and at least 65 geyser vents. experience our unique culture, history, traditions and hot rocks or, cooked above ground. Allow up to 90 minutes for a weaving lesson – pre distinct way of life. who still reside Here at Whakarewarewa, our Hangi is cooked courtesy booking is essential. Tūhourangi-Ngāti Wāhiao people, What to Bring in the Village today, have been guiding and proudly of the geothermal steam vents: Mother Nature provides Our cultural experience includes: Camera/digital devices, good walking shoes and if it’s sharing their history and heritage with visitors, us with a wonderful natural cooking heat source. Poi Making • Full guided Village tour (1 hour) wet, rain protection. On hot summer days don’t forget dignitaries and royalty from around the world for over Interact with the tour guides and team as you learn the to bring a hat and sun screen. 200 years. Whakarewarewa was proud to be visited • Maori Cultural Performance with mihi (welcome), Our two Hangi options are: art and tricks of Poi making, here you will be able to by Queen Elizabeth II and Prince Phillip, as well as waiata (songs) poi display and the world famous create your own miniature Poi Pendent to take home Geothermal Hangi Meal Our Cancellation Policy Eleanor Roosevelt, the US First Lady. haka. Audience participation welcomed (30 mins) • Chicken, beef, potato, with you, along with the skills to show your friends the For bookings (where food and/or special services are • Geothermal experience: Comes and see the beauty kumara, bread stuffing, art of Poi making. not required) a full refund minus any applicable service Steeped in Māori culture, history and tradition, Pohutu Geyser - The most famous of all the geysers, and intrigue of our hot pools and geysers carrots, cabbage and sweet Allow up to 90 minutes – minimum of 2 people max 10. or transaction fees is provided, ensuring we get notice Whakarewarewa showcases an envious way of life Pohutu erupts almost hourly, shooting steaming hot • Learn our history, including all about our War corn topped with gravy of no less than 48 hours prior to your confirmed date water up to 30 metres into the air. Other notable that hasn’t changed in hundreds of years, despite the Memorial Arch and the famous tradition of penny of visit. • Dessert is our famous steam Kapa Haka Lesson availability of modern appliances and amenities. geysers include Prince Of Wales Feathers and Kereru. diving pudding, fruit salad, custard and cream Learn to dance with the best of them, Kapa Haka means • Visit the Rahui, our shared communal area for We look forward • Water, tea or coffee to form a line (Kapa) and dance (Haka) with the guidance cooking, cleaning and catching up on local news to welcoming of our resident Cultural Performers learn to twirl a poi Or: you. Kia Ora! • Learn about Māori Language and the Village’s full to a local dancing tune or the fierce and famous haka, Exclusive Hangi Pie Meal name (Tewhakarewarewatangaoteopetauaawahiao) Ka Mate composed by Te Rauparaha, war leader of the • Hangi food wrapped in • Freedom to explore the many walking tracks around Ngāti Toa Tribe crispy golden baked pastry the Village after your tour served with fresh salad and Allow up to 90 minutes – minimum of 2 people max 10. • Multilingual visitor maps available sweet corn • Dessert is our famous steam pudding, fruit salad, custard and cream • Water, tea or coffee

Ph: +64 7 349 3463 | [email protected] Ph: +64 7 349 3463 | [email protected] Ph: +64 7 349 3463 | [email protected] General enquiries: [email protected] General enquiries: [email protected] General enquiries: [email protected] www.whakarewarewa.com www.whakarewarewa.com www.whakarewarewa.com

General advertising samples Brand development and support 07 347 3110 • 0275 884 006 Whakarewarewa - The Living Maori Village Brandguide

1. Logo - main 2. Logo - variations 3. Typefaces 4. Colours 5. Stationery 6. Print advert styles 7. Print collateral styles 8. Brochure sample 9. General advertising collateral 10. Image styles

General image assets

Brand development and support 07 347 3110 • 0275 884 006 Supporting textures