Amgueddfa Cymru – National Museum Wales Operational Plan 2011/12

Amgueddfa Cymru – becoming a world-class museum of learning Contents

Section Page

1.0 Introduction 2

2.0 Our Purpose and Priorities 6

3.0 Core Commitments 13

4.0 Strategic Initiatives 2011/12 15

5.0 Evaluation 34

Appendices

A Remit Letter

B Research Programme

C Learning Programme

D Exhibitions Programme

E Public Engagement Activity

F Financial Issues

Amgueddfa Cymru – National Museum Wales Operational Plan 2011-2012

1.0 Introduction

1.1 The general context

Amgueddfa Cymru – National Museum Wales is an independent chartered body and a registered charity which receives its principal funding through grant-in-aid from the Welsh Assembly Government as an Assembly Government Sponsored Body (AGSB).

This plan, agreed between Amgueddfa Cymru – National Museum Wales and the Welsh Assembly Government, sets out the main work of the Museum during the financial year April 2011 to March 2012. It has a dual purpose in providing:

• the Museum with a clear summary of its work-plan for the coming year and a framework that will allow it to measure success in matching its own Vision objectives

• the Welsh Assembly Government with a summary of Amgueddfa Cymru’s activities and milestones during 2011/12, showing how these will contribute to the Assembly Government’s own objectives in the year ahead.

1.2 The planning context

In 2005/6, Amgueddfa Cymru consulted widely on its Vision of creating a ‘world-class museum of learning’. The underlying, long-term strategic commitments for the Museum are outlined in the Vision Statement, which describes the future direction of its work and aspirations for the development of the Museum over the next decade and beyond.

During 2009/10 the Museum’s medium-term planning document was completely rewritten in the form of a strategy map, the detail in which has subsequently been updated to cover the period 2011/12-2013/14. The Vision Map (Figure 1), which is therefore in effect Amgueddfa Cymru’s Corporate Plan, outlines ten key objectives for the organization over the next three years which are specifically targeted at enabling the Museum to achieve the Vision. These key objectives map onto the Welsh Assembly Government’s strategies and objectives, describe our aspirations and our future commitments and provide a strong framework for our activities. Progress on each key objective is achieved through a number of strategic initiatives.

This Operational Plan is underpinned by a suite of detailed departmental objective plans, similarly structured around the ten key Vision Map objectives and the strategic initiatives identified for year 1 of the current version of the Vision Map.

Figure 1 Amgueddfa Cymru’s Vision Map

1.3 The financial context

This year, more than ever, the impact of huge public sector budget deficits will have a significant effect on our operations and we anticipate that this will be the case for at least the next few years to come. Inevitably, this will impinge on some of the ambitious plans that we have outlined in this Operational Plan but we are committed to maintaining front-line services, as far as is possible, and to keeping our focus on delivering the Vision to become a ‘world-class museum of learning’. We are determined to keep our sights on delivering the Vision although the impact of budget deficits this year is further compounded by the fact that over the last eight years the Museum has already had to find considerable savings to reflect the difference between the additional grant-in-aid received and the cost of annual pay settlements, significant increases in energy costs and over £500,000 per annum contribution to the revenue costs of the National Waterfront Museum, which was opened in 2005.

As over 80% of our revenue costs are related to paying staff and a further 10% of our budget is spent on energy and business rates, and is therefore relatively fixed, Amgueddfa Cymru has very limited flexibility in the way that money is spent. Therefore, to financially prepare for the difficult budget settlement, which sees our Welsh Assembly Government revenue grant-in-aid cut by 4.28% over the next three years at least (see Appendix F – Financial Issues), the Museum has implemented three rounds of a Voluntary Redundancy Scheme over the past two years which, with the non-replacement of other posts that became vacant during the year, has reduced the base payroll bill by approximately £2m. This saving, allied to the retention of other in-year savings

and efficiencies as they arise, facilitated by increased year-end carry over limits, has provided the Museum with some flexibility with which to combat the impact of the cuts to grant-in-aid that we are facing for 2011/12, and to maintain front-line delivery. We have also invested over £250k in reducing our energy costs over the last two years and will be completing the installation of a Combined Heat and Power unit at National Museum Cardiff that will further reduce our energy costs, or at least mitigate against inflation, when it comes into operation in April 2011.

The Museum will continue its forward planning over a medium-term horizon and not just over the forthcoming twelve months. To that end, over the next three years the Museum will continue to examine the impact from potential loss of further posts as they arise through staff turnover, retirements etc. and will continue to seek reductions in the salary bill in order to provide flexibility in its budgeting and an increase in operational budgets. This review will also ensure redirection of funds to deliver the Museum’s vision priorities and to make allowance for the impact on revenue costs of new developments such as the ‘Making History at St Fagans’ proposals.

We have also invested considerable time, effort and expertise in developing our commercial activities over the last few years, to such an extent that turnover for our trading activities is now approximately £4m per annum and stretching targets will be set for the year ahead. However, by the very nature of its activities, this turnover is immediately exposed during times of financial stringency. During 2009/10 Amgueddfa Cymru has tried to alleviate this as far as possible, through a fresh impetus in our marketing activities, particularly highlighting the free admission factor. We have also worked with our franchise caterers to secure over £150K of investment into the catering facilities at National Museum Cardiff and to develop a tea room at St Fagans Castle for the 2010/11 season.

The Museum’s pro-active measures described above enable us to minimise the impact of the proposed revenue grant-in-aid cuts over the next three years. However, the Museum will continue to make the case for the restoration of budgets in order to avoid service cuts in the future.

While our revenue grant-in-aid has been cut by 4.28% over the next three years, our capital grants have been reduced more significantly with the capital maintenance grant being decreased by 35% commencing with immediate effect from 2011/12. There is a similar immediate reduction of the specimen acquisition grant by 50%. These cuts will have a serious impact on both our estate maintenance work and the Museum’s ongoing ability to add to the collections. The Museum is currently investing considerable time in reviewing the maintenance programme in order to provide a schedule that will maintain safe access to its sites at the current level – which is proving to be a challenge. It should be noted that the capital grant not only supports the estate maintenance but also the necessary upgrades and support to our ICT infrastructure.

The cuts to the specimen acquisition grant will inhibit the Museum’s ability to add to the collections and maintain its level of collections research. It will also severely hamper the Museum’s ability to lever in funds on the back of the specimen acquisition grant, something at which it has been particularly successful over the last few years. Nevertheless, we will continue our work to seek out potential sources of public funding.

Allied to the cut in specimen acquisition grant, the Museum’s fundraising department, which targets trusts, lottery funding, corporate sponsorship and so forth, is finding the current economic climate exceedingly difficult. As the funding they raise is of a capital nature, this is a further challenge to our key capital development projects and specimen acquisitions over the next three years.

Despite these financial setbacks, we continue to demonstrate the many ways in which we make a positive contribution to Wales and to the lives of the people of Wales. This Operational Plan for 2011/12 does reflect choices between competing forms of delivery, many of which have positive roles to play in Wales, but Amgueddfa Cymru will continue to prudently manage its financial affairs during 2011/12 and will plan to the best of its ability to continue to meet the challenges of years ahead so that front-line delivery is maintained and Vision developments come to fruition.

2.0 Our purpose and priorities

2.1 Our purpose

The charitable object of Amgueddfa Cymru – National Museum Wales, as stated in our Charter (revised 2006), is the advancement of the education of the public –

(i) primarily, by the comprehensive representation of science, art, industry, history and culture of, or relevant to, Wales, and

(ii) generally, by the collection, recording, preservation, elucidation and presentation of objects and things and associated knowledge, whether connected or not with Wales, which are calculated to further the enhancement of understanding and the promotion of research.

2.2 Our priorities

As already noted in section 1.0, the long-term strategic commitments for the Museum are outlined in both the Vision Statement and the 3-year Vision Map.

We share a broad common vision with our sponsoring body, the Welsh Assembly Government, and this plan is guided by the annual Remit Letter (Appendix A) although structured around the ten Key Objectives in our three-year Vision Map.

The Welsh Assembly Government’s strategic agenda

The Remit Letter explains that the Welsh Assembly Government’s strategic agenda for 2007-11 is embodied in the document One Wales: A progressive agenda for the government of Wales. The ambition of One Wales is ‘no less than to transform Wales into a self-confident, prosperous, healthy nation and society, which is fair to all.’

The Museum continues to make an important contribution to a number of priorities outlined in the One Wales document, especially:

• A rich and diverse culture • Learning for life and • A prosperous society.

In addition, Amgueddfa Cymru is committed to promoting and contributing to the delivery of the Welsh Assembly Government’s ‘A Museums Strategy for Wales 2010-2015’ (see also section 4.6.1), which is a key document in setting out the strategic direction for the museum sector in Wales over the next four years.

Furthermore, the provision of open and accessible services for the citizens of Wales underpins both the delivery of One Wales and the Museum’s Vision of being a ‘world-class museum of learning’. As part of the public service reform agenda, the Welsh Assembly Government has developed the citizen-centred governance principles (Table 1) as the core framework for public service providers in Wales. These principles are being tested through a series of Governance Reviews across public services. The reviews are designed to help providers align themselves more closely to those principles, and ensure that the needs of users are at the heart of policy and

service developments. The Museum is awaiting confirmation of when its review might be undertaken.

The Museum’s objectives contribute to the delivery of a wide range of Welsh Assembly Government strategies as shown in Table 2.

Table 1. Mapping the Citizen-centred governance principles for Wales onto the Vision Priority Areas.

Citizen-Centred Governance Principles for Wales Amgueddfa Cymru Vision Priority Areas (PAs)

Putting the citizen first Putting the citizen at the heart of everything and focusing on Creating living museums (PA1) their needs and experiences; making the organisation’s Developing flourishing collections purpose the delivery of a high quality service. (PA2) Finding paths to make sense of the world (PA3) Learning through sharing (PA4) Communicating (PA5) Growing through learning (PA6) Building our resources (PA7)

Knowing who does what and why Making sure that everyone involved in the delivery chain Growing through learning (PA6) understands each other’s roles and responsibilities and how together they can deliver the best possible outcomes.

Engaging with others Working in constructive partnerships to deliver the best Learning through sharing (PA4) outcome for the citizen.

Living public service values Being a value-driven organisation, rooted in Nolan principles Growing through learning (PA6) and high standards of public life and behaviour, including openness, customer service standards, diversity and engaged leadership.

Fostering innovative delivery Being creative and innovative in the delivery of public Creating living museums (PA1) services – working from evidence, and taking managed risks Developing flourishing collections to achieve better outcomes. (PA2) Finding paths to make sense of the world (PA3) Learning through sharing (PA4) Communicating (PA5)

Being a learning organization Always learning and always improving service delivery. Growing through learning (PA6)

Citizen-Centred Governance Principles for Wales Amgueddfa Cymru Vision Priority Areas (PAs)

Achieving value for money looking after taxpayers' resources properly, and using them Building our resources (PA7) carefully to deliver high quality, efficient services.

Table 2. How Amgueddfa Cymru’s key objectives support delivery of Welsh Assembly Government strategies

Vision Map Key Objective in Vision Welsh Assembly Government Strategies Perspective Map

The People of We will develop our world- One Wales – Widen participation; free access Wales class museum spaces to Citizen-centred Governance – Putting the inspire learning and connect Citizen first / Fostering innovative delivery people with the past, One Wales: One Planet present and future. Cultural Tourism Strategy The Learning Country We will deliver an One Wales – Promote Wales; People’s international reputation. Collection Wales Citizen-centred Governance – Putting the Citizen first / Fostering innovative delivery Cultural Tourism Strategy The Learning Country Re:presenting We will engage with defined One Wales – Promote access; widen Wales priority audiences. participation; People’s Collection Wales One Wales: One Planet Citizen-centred Governance – Putting the Citizen first / Fostering innovative delivery Cultural Tourism Strategy The Learning Country We will deliver One Wales – widen participation; free access; contemporary and relevant People’s Collection Wales world-class collections and Citizen-centred Governance – Putting the research. Citizen first / Engaging with others / Fostering innovative delivery Cultural Tourism Strategy We will communicate One Wales – Widen participation; National collections and collective Gallery; People’s Collection Wales memories through relevant, Citizen-centred Governance – Putting the meaningful and enriching Citizen first / Engaging with others / Fostering storytelling. innovative delivery Cultural Tourism Strategy Child Poverty Strategy The Learning Country Improving our We will expand community, Citizen-centred Governance – Putting the Performance strategic and financial Citizen first / Fostering innovative delivery partnerships. Communities First Wales Spatial Plan Cultural Tourism Strategy Child Poverty Strategy We will maintain and Citizen-centred Governance – Putting the develop talent, professional Citizen first / Knowing who does what and why / skills and core Living public service values / Being a learning competencies in our staff. organization The Learning Country We will implement virtual One Wales – People’s Collection Wales and new media solutions. Making the Connections 10

Citizen-centred Governance – Putting the Citizen first / Fostering innovative delivery The Learning Country & Cultural Tourism Strategy Financial We will advocate for public, One Wales – Promote Wales Success political and financial Citizen-centred Governance – Putting the sustainability. Citizen first / Fostering innovative delivery Making the Connections We will ensure a strategic Value for Money Action Plan and commercial approach to Making the Connections the development and Citizen-centred Governance – Putting the allocation of resources. Citizen first / Achieving value for money

The Remit Letter asks that the Museum should concentrate its time and resources in 2011/12 in five key areas. These are:

To deliver the capital projects, and programmes of events and activities, that have been identified as priorities within the Museum’s Vision for the future, and to identify additional funding streams for their delivery.

To deliver an expanded programme of partnership activities, including with the other AGSBs in the Heritage Portfolio, in order to make the Museum’s collections more widely accessible throughout Wales and to contribute to the delivery of a more joined-up heritage and culture service.

To develop the national, UK and international profile of the Museum’s collections and research activities.

To enable and promote access to the Museum’s collections and services throughout Wales by all members of society, paying particular attention to the needs of disadvantaged communities and minority groups; and

To enhance and manage the Museum’s collections, estates and resources effectively.

The activities that will deliver objectives in these areas over the coming twelve months are highlighted in section 4.0 Strategic Initiatives. These are flagged among our full range of activities with a * as being ‘Remit Letter Objectives’.

Approach to delivery As requested within the Remit Letter, the Museum will report progress against the delivery milestones on a quarterly basis. In addition, we will monitor and evaluate our performance using a range of quantitative and qualitative measures set out in the EvAluAtE toolkit, which is published as a separate document and summarised in Section 5.0. We will use this to measure the success of our work against all our Vision objectives, and to drive our ongoing improvement and development as a Learning Organization.

3.0 Core Commitments

Amgueddfa Cymru’s work as Wales’s national museums body involves a number of core delivery commitments. This section outlines those things that we must do year on year in order to meet our statutory, legal, charter, accreditation and governance obligations.

An asterisk (*) indicates objectives and tasks specifically required in the Remit Letter (Appendix A)

During 2011/2012, Amgueddfa Cymru will continue to:

...ensure that the Museum is governed according to the Royal Charter and the Nolan principles

...develop and care for the national collections, held in trust for the people of Wales, in line with international collections management and storage standards and operate within an ethical framework for collection development (acquisition and disposal policies) *

...be a centre for research excellence and provide expertise and a Welsh perspective on all collection areas to organizations and individuals throughout Wales, the UK and internationally

...provide the fullest possible access, both actual and digital, to the collections and the knowledge associated with them *

...care for loans from other museums and organizations to the highest standards

...open the seven national museums to the public without charging for entry *

...retain its status as an accredited museum

...ensure the security of the collections

…loan the national collections to venues throughout Wales, the UK and internationally

...be represented on major committees and panels

...maintain a diverse and representative workforce

…support staff development through training and development

…encourage volunteers through a comprehensive volunteer programme

…support and maintain ICT infrastructure including servers, applications and associated workstation clients, printers and associated peripherals

…ensure that all of its estates are maintained and are clean and safe environments for all visitors, staff and stakeholders

…work sustainably, in accordance with Section 79 of the Government of Wales Act 2006; Amgueddfa Cymru is committed to Sustainable Development, ensuring that not only its museums and plans are sustainable but that it provides education for sustainable development through interpretation of the collections *

…ensure equality in all that it does, in accordance with Section 77 of the Government of Wales Act 2006, and additional public sector duties created by the Race Relations (Amendment) Act 13

2000, Disability Discrimination Act 2005 and Sex Discrimination Act 1975 (Public Authorities) (Statutory Duties) Order 2006 *

…promote the Welsh language in the way it does its business and through its learning programmes, as set out in section 78 of the Government of Wales Act 2006, and the Welsh Language Act 1993 *

…work in partnership, supporting the duty that the Assembly Government has under sections 73, 74 and 75 of the Government of Wales Act 2006 to promote the interests of Local Government, the Voluntary Sector and Business sector *

...produce its own Child Poverty Strategy in line with The Children and Families (Wales) Measure 2010 *

...ensure that we meet Freedom of Information, Data Protection and Health & Safety legislation

...manage all construction projects to ensure compliance with all statutory and regulatory requirements

...ensure that both Corporate and Operational plans are in place to meet both the Welsh Assembly Government’s requirements as laid out in the Remit Letter and the Museum’s own strategy objectives

…ensure public accountability i.e. regularity and propriety through compliance with the Museum's finance and procurement regulations and internal controls

…ensure payments are made to staff and suppliers and that prompt payment targets are achieved in line with statutory duties

…produce the Museum's (and Trading Subsidiary) statutory report and accounts

…ensure compliance with taxation law and completion of tax returns i.e. VAT and PAYE

...complete all other statutory returns i.e. Charity Commission

...take appropriate steps to ensure the long-term sustainability of the Museum Pension Scheme *

...provide advice to coroners and administrators of Treasure Cases in Wales in line with the Treasure Act.

4.0 Strategic Initiatives to be delivered during 2011/12

An asterisk (*) indicates objectives specified within the Remit Letter (Appendix A).

The People of Wales

4.1 We will develop our world-class museum spaces to inspire learning and connect people with the past, present and future.

Following investment of over £40m in the National Slate Museum, Big Pit: National Coal Museum, the National Wool Museum and the National Waterfront Museum as part of the Industrial Strategy, we are focusing attention on National Museum Cardiff and St Fagans: National History Museum, taking on board feedback from the initial public consultation on our Vision in spring 2005.

4.1.1 At St Fagans: National History Museum, complete enabling infrastructure works to enable the site to be ready for redevelopment. *

Milestones: Complete agreed scope of services infrastructure work as resources permit by March 2012. Maintain day-to-day opening of the Museum ensuring security and safety of collections, site and visitors during infrastructure works and protect existing levels of commercial income.

4.1.2 Continue to develop the ‘Making History at St Fagans’ project, submitting Round II HLF Bid. *

Milestones: Complete the Stage II application by February 2012, undertaking public engagement activities relating to these. Submit planning and listed building consent applications by September 2011. Progress architectural design proposals to RIBA stage D by December 2011.

4.1.3 At National Museum Cardiff, establish the first floor as the National Museum of Art, opening summer 2011. *

Milestones: Complete the redisplay of the first floor of National Museum Cardiff as the National Museum of Art, opening the first changing display of modern and contemporary art in the Upper West Wing (Galleries 19, 20, 21, 22 and 24 ) by the end of July 2011 (see section 4.5.1 for programme information) supported by a high-profile marketing and press & PR campaign for National Museum Cardiff throughout 2011/2012.

4.1.4 At National Museum Cardiff, continue to establish the ground floor as the National Museum of Natural History. *

Milestones: Open the Portal and lower natural history galleries by the end of April 2011. Open the mezzanine level galleries (marine displays and temporary displays) by end of June 2011. Open the Clore Learning Space and adjacent gallery area by June 2011. Support these openings with high-profile marketing and press & PR campaign for National Museum Cardiff throughout 2011/2012.

4.1.5 Finalise development plans for the National Roman Legion Museum, the National Slate Museum, the National Wool Museum, Big Pit: National Coal Museum and the National Waterfront Museum to maintain and improve their national and international standing.

Milestones: At the National Roman Legion Museum, undertake feasibility study for the redisplay of the gallery by March 2012.

At the National Slate Museum, continue to implement front of house improvements – shop, signage, visitor orientation – completing by July 2011.

At the National Wool Museum, begin discussion with Melin Teifi regarding future arrangements, exploring options for the use of the Weaving Shed as an integral part of the visitor experience, putting plan in place by March 2012. Investigate funding opportunities by March 2012 with the Development Department to transform Ty Pen Pownd into an interpretive space to represent the domestic industry and create a sandwich room for educational groups.

At Big Pit, work with the Forgotten Landscapes Partnership to further develop the Coity Tip Trail and undertake preparations to deliver outside the classroom learning activities for the tip and the surrounding area by March 2012. Obtain tenders for the installation of an alternative means of emergency evacuation from the shaft by September 2011, and develop plans for a themed external play area by March 2012.

At the National Waterfront Museum, refresh the Frontiers Gallery by July 2011, the Money display by October 2011, Networks by March 2012 and the Museum garden by March 2012. Create a new learning resource area in former shop by October 2011.

4.1.6 Develop a children’s eating area at the National Slate Museum.

Milestone: Complete area by June 2011.

4.2 We will deliver an international reputation *

As Wales’s national museum, Amgueddfa Cymru has a key role in informing Wales about the world and the world about Wales and we have a fundamental role to play in representing Wales on the world stage.

4.2.1 Host and play a leading role in organizing Artes Mundi V. *

Milestones: Work with the newly appointed Director of Artes Mundi and their team, to plan and prepare for the exhibition to take place at National Museum Cardiff in autumn 2012. Establish programme and implementation schedule for the exhibition by December 2011.

4.2.2 With the Welsh Assembly Government, develop partnership with the Chongqing region of China. *

Milestones: Promote and maintain the exhibition From Steep Hillsides: Ancient Rock Carvings from Dazu until April 2011, delivering associated learning programme. Safely return exhibition by June 2011. Develop follow-up partnership by maintaining links with Chongqing and discussing potential reciprocal exhibitions.

4.2.3 Be a lead organization in the delivery of the People’s Collection Wales. *

Milestones: Establish Federated Partnership for the delivery of the People’s Collection Wales and lead on marketing, learning and project management. Host the Programme Manager at the National Slate Museum from April 2011.

4.2.4 Further develop online access to collection and research databases in particular to broaden the scope of collections and research databases. *

Milestones: Continue to add content to online databases and, following review of documentation, develop a prioritized action plan by December 2011 for making collection and research databases available online. Take forward a range of initiatives across the disciplines including undertaking a feasibility exercise to make geological collections data online via a Geographical Information System (GIS) by March 2012.

4.2.5 Promote Amgueddfa Cymru’s lead role in overseas activity by the heritage, culture and natural sciences sectors in Wales. *

Milestones: Big Pit, the National Slate Museum and the National Waterfront Museum to continue support of the European Route of Industrial Heritage as key ‘anchor points’. Contribute to the OpenArch EU Cultura project development of joint activity programmes and workshops during 2011/12. Address the feasibility of an exchange exhibition with National Galleries Stockholm. Work with Tourism Partnership North Wales (TPNW) to facilitate and implement TPNW’s stated role for the National Slate Museum as the key slate heritage sector site. Continue to develop existing links with the Slate Valley Museum, Granville, NY and the proposed National Slate Museum in Luxembourg. Continue to work with the national museums of Kenya and Tanzania on the diversity of land mollusca as part of the Welsh Assembly Government’s ‘Wales for Africa’ framework. Deliver the latest project under the International Geological Correlation Programme on fossil plants by March 2012. In conjunction with the Wales Environmental Hub, contribute to British Overseas Territories programmes, e.g. Falkland Islands biodiversity assessment and

training. Explore possible cultural links through the British Council with Qatar, with a view to assisting their development of a National Museum of Archaeology.

4.2.6 Progress the implementation of a new US aArt tour in conjunction with the American Federation of Arts (AFA). *

Milestone: Finalize selection of works for the proposed touring exhibition on the art of the British landscape; complete contract with AFA; agree venues and begin work on the exhibition catalogue by December 2011. Identify product range and draw up plan to maximize level of commercial income once venues are agreed.

4.2.7 Review the feasibility of establishing a regular international touring exhibition programme, developed and managed by an in-house post or team. *

Milestone: Review practice in other UK museums and complete feasibility study by October 2011.

Re:presenting Wales

4.3 We will engage with defined priority audiences

We will reach out and engage with defined priority audiences bringing a focus to our learning and outreach work across Wales and beyond.

4.3.1 Implement Audience Development Action Plans (ADAPs) for each museum.

Milestones: Deliver actions within the ADAPs by March 2012.

4.3.2 Review and revise the organization-wide Learning and Access Strategy, via consultation, to increase engagement with Amgueddfa Cymru’s priority audiences. *

Milestone: Conduct consultation exercise and complete review by December 2011.

4.3.3 Develop relationship with 14-24 year old group through Cultural Olympiad initiatives.

Milestones: Facilitate Cadw, creative artists and the Head for Arts community arts association in their ‘Cauldrons and Furnaces’ Cultural Olympiad Project on Roman interpretation and at Big Pit.

4.3.4 Establish an interpretation programme across Amgueddfa Cymru museums.

Milestones: Ensure interpretation is embedded within the St Fagans Stage II bid to HLF by September 2011; define responsibilities of the post of Head of Interpretation by September 2011.

4.3.5 Review and develop the programme of visitor research across all museums. *

Milestones: Establish programme in support of ‘Making History at St Fagans’ by April 2011. Consult museums and complete review by June 2011. Implement new programme of research from July 2011.

4.4 We will deliver contemporary and relevant world-class collections and research.

Following extensive investment (£4.2m) in collections care and access over the past 4 years, which has brought enormous improvements to the storage and accessibility of the nation’s collections, we will focus on the issue of contemporary collecting and research.

4.4.1 Finalize contemporary/relevant collecting policies.

Milestones: Participate in MA-funded project on contemporary collecting by December 2011 and reconvene the Amgueddfa Cymru Contemporary Collecting group.

4.4.2 Deliver a ‘Future research’ strategy.

Milestone: Begin review of Amgueddfa Cymru’s research strategy developing interim framework by March 2012.

4.4.3 Explore the potential of the People’s Collection Wales and community participation for engagement and collecting. *

Milestones: Give presentations and hold discussions within the Museum, and with partners, on the potential ways of using the People’s Collection Wales in relation to community participation for engagement and collecting. With the National Library of Wales and the Royal Commission on Ancient and Historic Monuments, develop Audience Development Action Plan (ADAP) for People’s Collection Wales including community participation.

4.4.4 Demonstrate ways in which maintaining and improving international standards of collection care materially enhance access to, and use of, our collections.

Milestones: Implement the findings of the review of documentation completed in 2010-11 to enable the Museum to make best use of collection information in providing access to the collections. In addition, investigate, by September 2011, the possibility of the library catalogue being made publicly available through COPAC (Combined On-line Public Access Catalogue). Draft a policy, by March 2012, for the effective management of the collection archive. Develop a strategic plan for the conservation of the collections and undertake a condition survey of our industrial collections and collection archives by March 2012. Improve the management of museum items containing asbestos through the creation of an Asbestos Register – Collections by May 2011. Create archaeological archive in order to expand the space available for the display of art.

Review and develop our policies and procedures for the care and conservation of collections and working historic machinery. Develop a housekeeping policy and procedures for the re-erected houses at St Fagans and Llanberis that will define roles for conservation and cleaning staff as well as volunteers by March 2012.

4.4.5 Investigate Memoranda of Understanding with relevant research/collecting organizations.

Milestones: Complete a Memorandum of Understanding with The British Geological Survey by June 2011. Complete a Memorandum of Understanding (or equivalent appropriate agreement) with C3W to establish our involvement in the climate change initiative by May 2011. Investigate the scope for an agreement with the Open University over use of their Virtual Microscope© in the new natural history galleries by July 2011. Review existing partnerships and collaborations to 20

establish the need for further MoA/MoU, taking account of the forthcoming changes in organizational structures in Wales by December 2011 and investigate the viability of the establishment of a geological conservation consortium, ‘Geoheritage Wales’, involving Amgueddfa Cymru, BGS, CCW (or whatever body it is part of), the Geoparks of Wales and the HE sector, also by December 2011.

4.4.6 Build on Independent Research Organisation (IRO) status to create centres of research excellence with links to other HE institutions.

Milestones: Develop proposals for collaborative research projects. Building on the NERC review on Taxonomy in the UK, which recognized Amgueddfa Cymru as the fifth largest Centre of Excellence for taxonomy in the UK assess new potentials for funding taxonomic research, developing a set of proposals by September 2011. (For range of other research initiatives see Appendix B – Research Programme.)

4.4.7 Contribute to work of History Research Wales (HRW) currently undertaking audit of resources available to support a museum of the history of science for Wales.

Milestones: Provide meaningful input to HRW’s history of science for Wales project, based on objects in the national collections.

4.5 We will communicate collections and collective memories through relevant, meaningful and enriching storytelling.

We will communicate collections and collective memories through relevant, meaningful and enriching storytelling. We will seek to do this by ensuring that we employ innovative and powerful interpretation techniques within flexible, welcoming and appropriate spaces in each of our museums, with the key focus on National Museum Cardiff and St Fagans: National History Museum.

4.5.1 Develop and sustain an innovative programme of modern and contemporary art displays in the newly refurbished Centre Block and Upper West Wing galleries at National Museum Cardiff, installing opening display of Derek Williams Trust Collection in Gallery 19 and highlights from the national collections in other galleries. *

Milestones: Maintain Lifetime and Legacy: Selected highlights of the Derek Williams Collection until early June 2011. From July 2011 install Identity, belonging, place in Welsh Art 1950 to now: Derek Williams Collection – focus on Neo-Romanticism in Gallery 19, Leaving and Arriving in Gallery 20, Strange Bodies in Gallery 21, Common Culture/Counter Culture in the stairwell, Trace, Place, Identity in Gallery 22 and Ideas into Art in Gallery 24. Support these with new video and interactive content and learning programmes and materials.

4.5.2 Develop a companion guide to the National Museum of Art.

Milestones: Write and edit content, commission new photography, work on design and print and publish by July 2011. Produce and implement a marketing strategy for the publication by July 2011.

4.5.3 Create new interpretation for the National Museum of Natural History. *

Milestones: Create new gallery trails to introduce the overarching themes of diversity, evolution and human interaction and develop new interpretation for the marine gallery by July 2011. Co- ordinate a series of four natural history open days to highlight the Department of Biodiversity and Systematic Biology’s collections and research and engage with stakeholders and the public.

4.5.4 Develop and complete the concept for the future display of natural sciences and existing galleries in the medium term. *

Milestones: Develop plans for the medium term by March 2012.

4.5.5 Develop the concept and content for the St Fagans redevelopment through the project ‘Making History 1500-1700’. *

Milestones: Develop and deliver a range of history and archaeology exhibitions and trails during 2011 and evaluate activities. Engage users in workshops and activities by March 2012. Use blog material, together with Flickr and twitter experimentation, to support the programme.

4.5.6 Plan a rolling programme of refreshment and site-specific displays at all sites, for example renewing key elements of the interpretation at the National Waterfront Museum.

Milestones: For temporary displays see Appendix D – Exhibitions programme. Explore feasibility of creating additional exhibition space at National Museum Cardiff. Ensure public engagement 22

and evaluation of all exhibitions, with reports completed. In terms of refreshment, at St Fagans, complete construction of the Clog Maker’s Workshop from Ysgeifiog near Solva, complete construction phases of the Haverfordwest House and replace the roof of the Tannery, having secured a license for bat mitigation. At the National Wool Museum, develop a Draper’s Shop display in the Wales & the World gallery to complete the story of woollen textile manufacture, sale and distribution. This will enhance the interpretation of the gallery, provide scope for development of a new educational session and link in with the other industrial sites. At Big Pit, develop an action plan for the incremental updating of the equipment associated with the audio-visual displays. At the National Slate Museum, revise photographs on display in Ystafell Peris (specifically photographs on loan from public) and deliver a temporary display programme in Ystafell Padarn. At the National Waterfront Museum, redisplay the Frontiers Gallery, add a new section to the Money Gallery and add a section on printed communication to the Networks Gallery.

4.5.7 Undertake a research project and develop an exhibition to celebrate the tercentenary of Richard Wilson in 2013.

Milestones: Continue to develop this project with the Yale Center for British Art and the Paul Mellon Centre, London and scope exhibition plans for 2013/14 in view of available resources and budget.

4.5.8 Complete production, publish and arrange launch of Discovered in Time and Canfod y Gymru gynnar archaeological books.

Milestones: Implement marketing strategy and launch Discovered in Time and Canfod y Gymru gynnar, including event at Hay on Wye Literature Festival in May 2011.

4.5.9 Develop temporary exhibitions for rotating displays at the National Waterfront Museum, Big Pit, the National Wool Museum, the National Slate Museum and other partnership venues.

Milestones: Set up a group to discuss a programme of rotating displays with a view to developing a plan, by March 2012, for 2012/13.

Improving our performance

4.6 We will expand community, strategic and financial partnerships.

We will expand our community, strategic and financial partnerships so that the scope of our work is enriched and develops along new learning pathways and our museums become known and trusted worldwide as centres of knowledge and innovation.

4.6.1 Support CyMAL as it takes forward the Welsh Assembly Government’s Museums Strategy for Wales. *

Milestones: Provide support to CyMAL, delivering on actions for Amgueddfa Cymru published in the final action plan as outlined in the separate document Museums Strategy – Amgueddfa Cymru Action Plan. Work closely with the Federation of Museums in Wales and support their development.

4.6.2 Develop further links with multi-cultural organizations to facilitate their formal and informal use of the Museum. *

Milestones: Continue to work with diverse community groups and representative organizations. Build on positive relationships with various organizations and societies such as the Refugee Council for Wales and embed their input into the future annual programme of activities as part of the HLF application for Making History at St Fagans. Organize and facilitate public consultation forums and ensure that their views and needs are communicated with all involved.

4.6.3 Develop partnerships with other museums in Wales, the UK and beyond to share collections and create contexts. *

Milestones: Implement the recommendations as agreed from the review of Sharing Treasures in discussion with CyMAL and other funding stakeholders. Continue to work on Sharing Treasures, supporting projects at Rhyl Museum (Archaeology of Denbighshire) and Rhayader Community Museum (A Glimmer in the earth: the treasures of Rhayader and its region). Explore further funding opportunities for ArtShare Wales.

Examine the feasibility of creating a Registrar post by December 2011 to increase the effectiveness of our loans programme.

Work with the Federation to develop a training course for staff at local museums on the handling of objects from the national collections by March 2012.

At Big Pit, maintain and develop links with other mining and/or social history themed Museums in Wales, the UK and Europe, for example Afan Argoed, Llay Miners Welfare, the National Coal Mining Museum for England, Scottish Mining Museum and European Routes to Industrial Heritage.

Build a strong relationship with the new Director of the Slate Valley Museum, Granville. Work with curatorial and heritage sector staff in the eight Local Authority areas covering north and mid Wales.

Maintain and develop the National Waterfront Museum’s partnerships with a wide range of cultural and arts organizations including Locws International, Taliesin Arts Centre, Swansea Environmental Centre and the Swansea branch of the Historical Association.

Develop new opportunities for the National Wool Museum to work with Jen Jones Quilt Centre and Oriel Myrddin.

Support Conwy Museums Education Officer in delivering a Roman music display in Llanrwst Almshouse Museum.

Continue to work with the National Botanic Garden Wales and CCW on the conservation of rare Welsh plants and work with WAG and JNCC on their Marine Protected Areas initiatives. Continue to play an active role in the Wales Biodiversity Partnership.

4.6.4 Continue to develop our partnership relationship with Pembrokeshire Coast National Park through Oriel y Parc in St Davids.

Milestones: Deliver two exhibitions during 2011/12 based on the theme of ‘the Landscape under the Sea’ and ‘Sutherland Revisited’.

4.6.5 Build our relationship with Cardiff City Council and continue to develop our legal and financial partnership with the City & County of Swansea.

Milestones: Maintain active membership of Cardiff & Co and the City & County of Swansea’s Tourism Marketing Partner Package. Support the City & County of Swansea’s Regeneration Department in its bid for funding from CADW’s Heritage Tourism Initiative. Maintain the financial partnership with City & County of Swansea to operate NWMS in accordance with the terms of the rolling, 25-year legal agreement of 6 October 2005.

4.6.6 Continue to develop our partnership relationship with the Blaenafon World Heritage Site (WHS).

Milestones: Sign a new management agreement for the WHS by July 2011 in order to set the strategic direction for the next five years.

4.6.7 Work with Gwynedd County Council to support Dinorwig Quarry Hospital plans and the ongoing relationship with the slate heritage partnership.

Milestones: Continue to support Gwynedd County Council at the Dinorwig Quarry Hospital Museum. Progress the slate heritage partnership potential via linkages with private and public sector operators, following on from the December 2010 meeting at the National Slate Museum. Maintain and develop links with slate industry and community stakeholders, including the Lagan Bros, Llechwedd, local narrow gauge railways, The National Trust, Gwynedd County Council and Cadw.

4.6.8 Develop links with partners including the National Botanic Garden of Wales, the National Library of Wales and the Arts Council Wales with the view of improving service to users and reducing future revenue commitments where possible.

Milestones: Set up appropriate links and report regularly on progress to CyMAL.

4.6.9 Work with Communities First partnerships to deliver projects to areas of deprivation and contribute to Assembly Government’s anti-poverty agenda for children and young people. Develop focus on Communities First areas/Partnerships, children and young people (including/especially those living in poverty), Welsh learners, families and young people.

Milestones: See Appendix C – Learning Appendix. Specific milestones include: complete the ‘Start’ Arts project delivered to Cardiff schools serving Communities First areas for 2nd year and develop the ‘Start’ Arts project at the National Wool Museum (subject to funding). Write a strategy in response to Assembly Government’s anti-poverty agenda for children and young people completing by December 2011. At the National Wool Museum, provide computer literacy sessions for a Communities First project in partnership with Menter Gorllewin Sir Gâr. Instigate a project with Communities First in Talysarn in Communities First areas in north-west Wales. Develop links with Communities First Torfaen to deliver enriched curriculum sessions at the National Roman Legion Museum.

4.6.10 Continue to work with the partnership created by our International Year of Biodiversity programme, to promote public understanding of Biodiversity in Wales, creating an action plan.

Milestone: Develop an activity plan relating to both biodiversity and geodiversity, building on the success of the International Year of Biodiversity, by March 2012. Hold a conference to celebrate biodiversity, in collaboration with the South & West Wales Wildlife Trust in summer 2011. Deliver an annual programme of activity at y Ty Gwyrdd and through the ‘Exploring Nature’ project at St Fagans and events programme at National Museum Cardiff.

4.6.11 Work with Wrexham Museum in support of their aspirations in opening Gallery 2 of their redeveloped museum.

Milestones: Continue to collaborate with and support Wrexham in the re-opening of their museum in 2011. Facilitate the presentation of two changing displays in their Amgueddfa Cymru/National Library of Wales focused space including a display devoted to the National Eisteddfod from July to December 2011. Respond to requests from Wrexham CBC for assistance with the development plan for the site of the former Bersham colliery, as required.

4.6.12 Continue to provide relevant support and assistance to Cardiff Museum, which opens in 2011/12.

Milestones: Continue to collaborate with and support Cardiff in the opening of their museum in 2011.

4.6.13 Work with Visit Wales in delivering the Assembly Government’s Cultural Tourism Action plan.

Milestones: Ensure that the project Making History at St Fagans is included as a flagship product development. Support the cultural tourism plan through presentations at key cultural events and increase press coverage so that Welsh tourism can communicate the museum to a broader audience.

4.6.14 Investigate commercial product development opportunities.

Milestones: Continue production of titles in the Pocket Treasures series of books, including ‘Roman gemstones’ in summer 2011. Introduce new shop ranges to support the National Museum of Art by May 2011. Also see point 4.10.2. 26

4.6.15 Actively promote opportunities for external funding of research.

Milestones: Investigate funding for a second Ph.D. history student to be jointly supervised with the University of Swansea from 2012 to 2015. Support Swansea University’s bid for ESRC funding for a three-year project on the global impact of Welsh industry. Develop a brochure for the Geology Department highlighting areas for income generation by March 2012 and continue to promote the departmental expertise available for collaboration in grant-funded projects.

4.6.16 With our partners in the Historic Environment Group, research and evaluate the need for archaeological resource centres in Wales.

Milestones: Submit report to the Historic Environment Group by December 2011.

4.6.17 Work with the Public Catalogue Foundation and its partners to ensure that the oil, acrylic and tempera paintings in the national collections are digitized as part of the project Your Paintings, making all oil paintings in UK public ownership available on the BBC website.

Milestones: Complete new photography and support development of the project as required.

4.6.18 Engage actively with professional UK and international museum and cultural organizations, ensuring the interests of museums in Wales are represented.

Milestones: Sustain ongoing contacts with the National Museums of Scotland, Northern Ireland and the Republic of Ireland. Participate in work of the National Museums Directors Conference. Engage with the Arts Council England and the British Museum on issues of interest to Wales.

4.7 We will maintain and develop talent, professional skills and core competencies in our staff.

We will promote, maintain and develop talent, professional skills and core competencies in our staff. We can only deliver the Vision if our staff have the right skills and competencies to do their jobs well. As a learning organization, we embrace an ethos of continuous improvement and will continue to invest in the development of our staff.

4.7.1 Roll out the competency-based framework for Performance Development Reviews (PDRs), ensuring staff ownership of the process.

Milestones: Evaluate the outcomes of the Swansea pilot by April 2011 and begin a phased rollout across sites/departments by March 2012.

4.7.2 Maintain Investors in People (IIP) status at Big Pit, the National Waterfront Museum, the National Roman Legion Museum and the National Slate Museum.

Milestone: Continue to work with our advisors to ensure we maintain our accreditation at these sites.

4.7.3 Obtain IIP at the National Wool Museum.

Milestones: Apply for accreditation at the National Wool Museum by March 2012.

4.7.4 Obtain IIP at St Fagans.

Milestones: Apply for accreditation at St Fagans by March 2012.

4.7.5 Review the structure of the organization and develop a plan for implementation.

Milestones: Complete review and develop plan by July 2011.

4.7.6 Review succession planning and prepare report.

Milestones: Begin process of corporate succession planning with all appropriate staff building on preparatory work already undertaken and reporting on outcomes by December 2011.

4.7.7 Develop and deliver a programme with the focus on celebrating success at a range of levels – individuals, teams and the whole organization – with the aim of embedding the ethos across the organization.

Milestones: Develop and agree programme by July 2011. Implement programme by March 2012.

4.8 We will implement virtual and new media solutions.

We will implement virtual and new media solutions to ensure that Amgueddfa Cymru is both local and global in reach, and offers new opportunities for learning in diverse ways and environments.

4.8.1 Lead the partner contributions to the People’s Collection Wales initiative, in the areas of thematic content development, the learning dimension and marketing strategy. *

Milestones: Continue to digitise, edit, author and deliver content in a variety of media across a number of themes and collection areas, playing a part in the editorial development of the website. Develop support for learning by encouraging projects and content generation from across Wales, including Making History at St Fagans. Delivery on the marketing strategy (and audience development) will be achieved through a plan agreed by May 2011.

4.8.2 Continue the development of the Museum’s presence online.

Milestones: Edit, translate and publish three new articles from curatorial teams each month, ensuring clear linkages between exhibitions, displays and web-based sources. Develop a mobile friendly version of Rhagor by November 2011 and use Flickr to publish collections highlights implementing by January 2011. Develop interactive methods to explore the sketchbooks of Francis Plaice (in collaboration with Art Department research project) by March 2012. Extend wireless facilities to all museums by 2012 to enable visitors to obtain enhanced interpretation where available.

4.8.3 Roll out new video-conferencing technology so that it covers National Museum Cardiff, the National Slate Museum, St Fagans, the National Wool Museum and the National Waterfront Museum.

Milestones: Complete the rollout by December 2011.

Financial success

4.9 We will advocate for public, political and financial sustainability

We will advocate for public, political and financial sustainability to develop the profile of Amgueddfa Cymru and to increase understanding of the value of the work of the Museum in order to underpin the developments which will enable us to become a world-class museum of learning.

4.9.1 Ensure Amgueddfa Cymru representation at a range of conferences.

Milestones: Enable a full range of advocacy opportunities through Amgueddfa Cymru representation at national and international conferences throughout the year, with a directory of the conferences being attended maintained in the Director General’s Office.

4.9.2 Support Trustees in their advocacy work through regular briefings, appropriate literature and training.

Milestones: Continue to publish briefings to Trustees approximately every two months along with regular PR and communications updates. Support Trustees by delivering a range of training courses covering language awareness training and information security by September 2011.

4.9.3 Continue to develop and build on the valuable relationships with the Patrons of Amgueddfa Cymru.

Milestones: Continue to ensure effective stewardship of the Patrons membership scheme and individual donors through regular Patrons evenings and events.

4.9.4 Continue to develop and build on the valuable relationships with the Friends of Amgueddfa Cymru.

Milestones: Support the Friends Committee in their events and, in particular, build on the success of the Friends Day held in 2010 by repeating it in 2011. Continue to make a diverse range of volunteering opportunities available to Friends, as part of the wider Amgueddfa Cymru volunteering initiative.

4.9.5 Formulate and implement a Communications Strategy for Amgueddfa Cymru.

Milestones: Finalize the Communications Strategy by July 2011 and implement.

4.9.6 Implement an Advocacy Strategy for Amgueddfa Cymru and advocacy plans for Making History at St Fagans and the developments at National Museum Cardiff. *

Milestones: Implement the Advocacy Strategy and plans.

4.9.7 Hold key advocacy events to enable Amgueddfa Cymru to reach and have dialogue with key influencers in Wales. *

Milestones: Organize presence at the national events including the Urdd Eisteddfod in Swansea, the Royal Welsh Show and the National Eisteddfod in Wrexham and arrange regular advocacy events on key themes throughout the year.

4.10 We will ensure a strategic and commercial approach to the development and allocation of resources.

We will ensure a strategic and commercial approach to the development and allocation of resources, so that we have a strong and solid base from which we will be able to deliver our Vision for the next decade and beyond.

4.10.1 Work with the Welsh Assembly Government to ensure funds are in place to enable Amgueddfa Cymru to achieve its Vision.

Milestones: Develop budget plans by April 2011 for the three years ahead which, despite cuts in Assembly grants, can produce a balanced budget, with £1m carryover at the end of year three, while maintaining core delivery. The plans are to incorporate redirection of expenditure from salaries into operational budgets and pursue Vision objectives.

4.10.2 Develop a Corporate Social Responsibility framework for Amgueddfa Cymru.

Milestones: Complete framework by October 2011.

4.10.3 Implement updated Enterprises Development Plan.*

Milestones: Report progress quarterly (May 2011, July 2011, Nov 2011) and update and review to the Enterprises Board in February 2012.

4.10.4 Work with the Board of Trustees and the Development Board to identify and support bids for external funding for capital, revenue, projects and acquisitions. *

Milestones: Generate a mixed base of funding income against agreed projects and acquisitions. Develop a strategic approach to fundraising, stewardship and cultivation through research and maintenance of best practice.

4.10.5 Continue to work on the fundraising strategy for Making History at St Fagans. *

Milestone: Provide an effective fundraising strategy for the HLF bid by February 2012.

4.10.6 Champion sustainability across Amgueddfa Cymru. *

Milestones: in particular this year, we will

• Ensure systems are put in place to record and report carbon output as part of Sustainability Reporting • Work to maintain and build on the achievement of the Green Dragon environmental management system standards across all sites • Establish protocols, by December 2011, to support initiatives for adjusting environmental guideline parameters in galleries and storage areas, with the aim of reducing energy consumption • Reduce the amount of electronic equipment through a process of server consolidation and virtualisation, procure low power carbon neutral servers and workstations and reduce the Museum printing footprint, improve reliability, resilience and safety by resilient printer network at National Museum Cardiff and St Fagans by March 2012

• Promote sustainable transport for National Museum Cardiff and St Fagans, ensuring that cycle facilities for staff and visitors are improved • Investigate e-publishing as a platform for delivering our publications • Complete installation of the Combined Heat and Power Plan at National Museum Cardiff by April 2011.

5.0 Evaluation

Qualitative indicators 2011-12

Sources of evidence are wide ranging but, for any area, the Director responsible for collecting the evidence will need to complete a Qualitative Indicator Audit Sheet at the appropriate reporting time.

Key Qualitative What achievement looks like Measures Frequency of Director Objective indicators measurement responsible Good Shortcomings

We will How do we Maintenance Loss of External Annually MR develop our compare of VAQUAS VAQUAS quality world-class against awards awards marques – MT museum recognised spaces to external Maintenance Failure to Sandford inspire standards? of Sandford maintain Awards learning and Awards Sandford VAQUAS connect Awards ‘Quality Badge people with for Learning Failure to ‘Quality the past, outside the obtain ‘Quality Badge for present and classroom’ Badge for Learning future. Learning outside the outside the classroom’ classroom’

How satisfied Positive Negative Self- Every 3 years MR, RG are our feedback issues raised completion general about well-run and critical surveys visitors? welcoming comments

museums

Survey work Annually

Comments books

Report by site

What do Favourable, Complaints Narrative Annually MT, RG attendees at positive and and negative summary of specific encouraging comments. reports events (e.g. comments and No new written at for priority indication of relationships event audiences/ positive range built. debriefs openings) of think about relationships us? built.

An How aware Excellent Poor Participation Every 3 years DA, RG international are our key awareness of awareness of in Opinion or more stakeholders Amgueddfa Amgueddfa Surveys 34

Key Qualitative What achievement looks like Measures Frequency of Director Objective indicators measurement responsible Good Shortcomings reputation of our Cymru Cymru (e.g. Ipsos frequently reputation objectives and objectives and MORI) and brand? activities activities measured Focus group through type activity survey/ focus groups

What Wide range of Poor Periodic Annually RG contribution international international survey of does representation representation staff of Amgueddfa and activity of the attendance Cymru make Museum and to involvement international events and conferences?

Contemporar Are Amgueddfa Amgueddfa Narrative Annually JWD y and appropriate Cymru Cymru loses updating on relevant sector successfully accreditation accreditation collections standards accredited as as a museum and and research adhered to a museum in in line with Museums and line with Collections Assoc. standardised Collections Trust Collection monitoring Trust standards Strategy procedures standards (PAS 197). Group taking place? (PAS 197). No contact Active with sector involvement wide with sector collections leaders standards including the groups. Museums Association Collection Strategy group.

Are all Collections Collections Narrative Annually JWD collections databases databases not report on items meet the fit-for- collections appropriately needs of a purpose. databases accessioned? range of with public users. access

Is there active Wide range of Narrow range Narrative Quarterly JWD promotion of users of users report access to the accessing the getting limited highlighting Museum’s national access to the range of 35

Key Qualitative What achievement looks like Measures Frequency of Director Objective indicators measurement responsible Good Shortcomings

collections? collections national enquiries across the collections supported range of across the by subject areas range of quantitative

for variety of subject areas. data on the purposes. number of Annually JWD enquiries.

Narrative report on the differing collection areas being

accessed physically by external users Annually JWD supported by number of visits by number of visitors to specific collection areas.

Narrative report on the collection items available through new media.

What is the Amgueddfa Few Narrative Annually JWD professional Cymru staff Amgueddfa report on the standing of editing range Cymru staff staff with curatorial and of journals and editing editorship conservation books and journals and duties and staff? with good books. Poor staff representation representation representati on wide range on national on on of relevant committees national national and working committees, committees, parties. working working parties etc. parties etc.

What Good range of Few Narrative Annually. JWD progress is contemporary contemporary report. being made acquisitions in acquisitions or against acquisitions 36

Key Qualitative What achievement looks like Measures Frequency of Director Objective indicators measurement responsible Good Shortcomings

contemporary line with plans. not in line with collecting plans. plans?

Is a wide- Wide-ranging Narrowly Narrative Quarterly (to JWD ranging and research focused report on the the Board). relevant programme research research research which is being programme programme published for a with little [See being range of publications quantitative undertaken? audiences output. indicators re publications]

Engage with priority audiences

In what ways Projects and No projects Learning Quarterly RG,MT are we events specifically and Events reaching our devised for reaching our Case priority specific target priority Studies. audiences? audiences that audiences. are reaching Surveys. those Staff- audiences in facilitated meaningful focus group ways. activity.

Communicat How are we Diverse Generic GLO Case Quarterly MT e collections ensuring that audiences learning Study work through the right level enjoying outcomes not relevant and of similar or the met. to include enriching engagement same projects some storytelling. is taking and Only specific learning and place with events(targete learning styles all visitors from d at wide catered for exhibitions new users range) in projects and through to equal one from specialist measure. each audiences site/departm which is not Generic ent per year. compromised learning by the outcomes met. requirements Diverse of the other? learning styles catered for.

How satisfied Positive Negative Surveys and Annually. MT are our formal feedback issues raised reports. education about well-run and critical educational

Key Qualitative What achievement looks like Measures Frequency of Director Objective indicators measurement responsible Good Shortcomings

visitors? programmes comments. and welcoming museums.

Partnerships Are our Positive Poor Narrative Annually. MT Partnership feedback from feedback from report Programme partners partners summarising initiatives highlighting giving work and successful? range of areas criticism of outcomes for celebration. Amgueddfa generated Cymru by the Partnership Programme

Are we Positive Poor Case Study Annually. JWD successful feedback with feedback with reports. when we positive very few provide learning learning Narrative professional outcomes for outcomes for report to training or external users. external give flavour advice to users. of range and external importance bodies?

Maintaining Does and Amgueddfa developing Cymru invest talent, in its staff and professional their skills and development? competencie s

What are the Wide range of Very little Recognition Annually MR achievements activity and achievement of staff’s of Amgueddfa success reported wider Cymru staff? recognised contribution and celebrated (via HODs). across the organization

Are Good range of Generally Internal staff Every 3 years MR Amgueddfa positive poor survey. Cymru staff comments. comments (next due in content and and feedback. 2011) satisfied in their work?

What range of Evidence that No evidence Report. Every 3 years MR succession succession of succession planning is in planning is in planning in (next due in

Key Qualitative What achievement looks like Measures Frequency of Director Objective indicators measurement responsible Good Shortcomings

place? place across place. 2011) most departments of the Museum.

New Media Is the Positive and Negative Analysis Every 6 RG Solutions Museum constructive feedback of comment months. providing comments, about our s on the accessible, people website or its Museum's w relevant and engaging in a content, lack ebsite and timely dialogue with of comments social media information the Museum or platforms. via the and other engagement. website, users on our Rhagor and website and beyond? social media accounts.

Effective What is the Good Poor Focus group Every 3 years MH Advocacy Museum’s understanding understanding type activity or more reputation of role and of role and (e.g. frequently if amongst key strategic focus strategic Director necessary. partners of Amgueddfa focus of General through the Cymru among Amgueddfa hosted use of focus key partners. Cymru among receptions groups and key partners. for Culture surveys? Sector).

IPSOS/MOR I type surveys

Strategic and What Significant Few Scale of Half-yearly. JS Commercial resources resources resources funding resources have been identified for identified for available for identified for re-direction to re-direction to re-direction re-direction to Vision Vision to new Vision resources? resources? Vision resources? priorities.

Key Qualitative What achievement looks like Measures Frequency of Director Objective indicators measurement responsible Good Shortcomings

Are the Customers Customers Survey to be Annually JS customers of generally very disappointed incorporated linked to our shops satisfied with by the quality within wider feedback from and cafes the quality of of the offer. visitor survey work satisfied with the offer. survey on p.7. what is on noted on offer? page 7 of Qualitative Indicators with Enterprises to feed into preparation of questionnair e.

Are we Genuine No decrease Narrative Annually MR achieving our decrease in or increase in report on carbon- carbon carbon areas where reduction emissions as a emissions as progress commitments result of our a result of our being made ? activities. activities. supported by figure giving % reduction in carbon emissions.

What external Maintainance Loss of Green External Annually. MR sustainability of Green Dragon 3 Accreditatio marques have Dragon Level Award. n – Green we achieved? 3. Achieving Dragon level 3 in SPA Award Level and Level 5 in 3 one areas.

How are we BREAM Poor BREAM Part of In line with all MR ensuring that ‘Excellent’ rating. Building new all new rating. Regulations construction construction issued for work. work is fully ‘Zero Carbon’ new sustainable? standard. projects.

At least 10% recyclable materials

Quantitative indicators 2010 - 2011

For each of these quantitative indicators, achievement will be measured through the meeting of pre-agreed targets.

Key Objective Quantitative Definition Annual Reporting Director Indicator target cycle responsible 2011/2012

We will develop Number of Total number of visits to our world-class visits. Amgueddfa Cymru museum spaces museums. This indicator 1,550,000 Quarterly RG includes the number of to inspire formal education visits. learning and connect people with the past, present and future.

Number of Number of visits made by Self- return visits. visitors who have already completion visited the site previously. n/a surveys RG every 3 years.

(next due 2012)

An international Website The number of website reputation statistics visits calculated using 'AWStats', together with 1,200,000 Quarterly RG analytical narrative on hits, downloads and dwelltime. Number of Total number of loans at outward loans start of year and number of loans made during 379 Annually JWD year.

Total number of venues to 310 which loans made at start of year and new venues to which loans made during year. 55

Total number of loans for display. 42 Total number of loans for research.

% of loans to accredited 53% museums in Wales.

Contemporary % of Number of objects/lots and relevant collections documented to inventory collections and with control standards Quarterly JWD expressed as a research computerised percentage of the total 58% inventory number in the collection. control

% of Number of objects/lots catalogued divided by the collections 35% catalogued total number in the Quarterly JWD collection.

Number of Number of research research projects underway at the projects start of the year and 161 Annually JWD number of new research projects started in year.

Number of Recorded as the x articles peer-reviewed in y publications but to Reported articles/books include narrative on the Annually JWD annually – /scholarly flavour, range and no target catalogues importance. published

Number of The number of reviews of book reviews books published by staff. published Reported Annually JWD annually – no target

Number of The number of peer peer reviews reviews provided by Reported provided by Amgueddfa Cymru staff. annually – Annually JWD Amgueddfa no target. Cymru staff

Engage with Number of Average percentage of priority visits by total visits by each priority audiences priority audience obtained from n/a Every 3 RG audiences. self-completion years questionnaires. (starting 2012).

Communicate Number of Number of visits to one of collections formal our museums, as part of through relevant education the delivery of, or 229,000 Quarterly MT arranged to complement and enriching visits. and support the learning storytelling objectives of, a recognized formal curriculum, usually by teachers and students from schools, colleges or universities. This figure also includes visits by teachers pursuing CPD opportunities and those 42

undertaking work experience or placement opportunities, arranged as a formal curriculum supporting experience. All visits are counted daily, rather than per workshop or placement. Number of Number of visits to one of ‘added-value’ our museums, where learning there is an additional 170,000 Quarterly MT learning offer, over and visits. above the core learning offer available at all museums to the general public i.e. visits to special programmed events open to all, or visits by specific and hard-to reach audiences, usually by prior arrangement, for facilitated sessions.

Number of The number of participants participants in learning in off-site opportunities (based on 30,000 Quarterly MT our museums, collections learning or work), not at one of our activities museums but facilitated or organized by a member of museum staff. Summation of actual counts of participants in off-site programmes.

Partnerships Number of Number of partnership partnerships relationships at the start (strategic, of the year plus the Annually MT 20 financial, number of partnership community) relationships built during the year.

Research Research income income generated as a result of £120,000 partnerships. Annually JWD

Maintaining and Percentage of Number of staff in developing talent, staff in CPD Continuing Professional professional Development expressed n/a Every 3 MR skills and as a percentage of the years via competencies total number of staff. internal staff survey.

(next due 2012)

Percentage of Number of staff in receipt staff in of training and receipt of development during the 25% Annually MR training and financial year expressed (via training development as a percentage of the form data) total number of staff.

New Media Number of Number of visits to the Solutions visits to People’s Collection People’s website. n/a Quarterly RG Collection Starting 2011

Website See website statistics statistics above. RG

Quarterly

Effective Number of Number of attendees at advocacy attendees at targeted advocacy events, targeted expressed in relation to Annually DA advocacy the number of invitees 500 events. and the number of events, supported by a narrative on the purpose of events.

Number of Number of partnerships partnerships arising directly from resulting from advocacy initiatives. 5 Annually DA advocacy initiatives.

Strategic and Profit The net profit (having Commercial returned from taking into account resources Enterprises costs) raised through £435,928 Quarterly JS Enterprises within the financial year.

Funding Income raised through tbc generated by fundraising within the Development financial year. Annually MT Department

Percentage Percentage reduction in 0 (zero) reduction in energy and water energy and consumption during the Annually MR water financial year. consumption

Key Corporate indicators

Overarching the Vision Map, there are a number of key corporate areas in which we will evaluate our work. These are Diversity, Health & Safety, Welsh Language Mainstreaming and Public Consultation and Engagement. The indicators for these are listed in the table below.

Key Corporate indicators Target Director Corporate Responsible Area

Diversity Narrative report on diversity in collections Qualitative Narrative report. MT care and development.

Narrative report on diversity in public programming.

Narrative report on diversity relating to staffing.

Health & The number of RIDDOR reported accidents <10 - collected annually. MR Safety / incidents per annum.

Welsh Levels of satisfaction with service among Collected via facilitated focus RG Language Welsh speakers and non-Welsh speakers. group activity.

Public Number of external people and the diversity 2,750 - collected via quarterly DA Engagement of communities participating in public report completed by those & engagement and consultation activities. undertaking public engagement Consultation activities.

Staff involvement in public engagement and 150 - collected via quarterly DA consultation. report completed by those undertaking public engagement activities.

Staff appropriately trained to deliver public 50 - collected via training DA engagement and consultation. records held by Museum Secretary.

Report on the publication and promotion of Qualitative Narrative report. DA outcomes of engagement activities with internal and external stakeholders (based on annual action plan).

Appendices

A Remit Letter

B Research Programme

C Learning Programme

D Exhibitions Programme

E Public Engagement Activity

F Financial Issues Appendix A

Remit Letter

Appendix B

Research Programme 2011-12

Research underpins all the functions and the credibility of a national museum. Many of the specialised fields covered by our staff have declined or are no longer well supported in universities (industrial archaeology, art, history, numismatics, taxonomic biology, taxonomic palaeontology, taxonomic mineralogy and ethnography, for example). We thus have a pivotal role to play in the understanding of the heritage, culture and natural environment of Wales and its place in the world and supporting increasing public and popular interest in these areas.

A wide range of research activities will continue in 2011-12, supporting the themes of our acquisition and exhibition programmes as well as our other core activities. Several continue from last year, since many projects will be for two or three years. Only a selection of projects are presented here. Research activity is fostered and monitored by a Research Board, which aims to ensure that research is directed in support of our Vision and is as best resourced as it can possibly be within our constrained budgets.

Following our recognition as an Independent Research Organisation (i.e. equivalent to a university) by both the Arts & Humanities Research Council and the Natural Environment Research Council, research frameworks created for all our subject areas are being identified in those areas where future research can be most usefully concentrated in support of delivering the Vision.

Among our research projects that will be pursued during the year are:

Life: understanding our planet and environments

• Character and significance of low-grade metamorphism in Wales and related geotectonic settings world-wide (in collaboration with the University of Bristol and Universidad de Buenos Aires).

• Palaeogeography and faunal distribution in Peri-Gondwanan terranes of Avalonia (including southern UK), Turkey, Middle East and central Asia, including biodiversity changes across the Ordovician-Silurian boundary (in collaboration with Gorgan University of Agricultural Sciences and Natural Resources, Iran and University of Uppsala, Sweden) .

• The geochemistry and petrology of the early Palaeozoic rocks of Anglesey (in partnership with NERC Isotope Geology Centre at the British Geological Survey, The Open University, and Dresden Natural History Museum).

• Taxonomic analysis of trilobites and bryozoans for the international Treatise on Invertebrate Paleontology project; and brachiopods, trilobites, and molluscs to provide data to be used in assessing distributions in Peri-Gondwanan terranes (in collaboration with Trinity College, Dublin, Appalachian State University, USA and The Natural History Museum).

• Palaeogene igneous history of the Irish Sea region; an insight into the opening of the Atlantic Ocean and uplift and erosion of southern Britain (in collaboration with the British Geological Survey, Cardiff University and Keele University).

i. Contributions to the taxonomy of polychaetes with special reference to the British Isles 2011- 25. ii. A European-funded partnership project to monitor recovery from acidification in the River Wye catchment using diatoms as indicators. iii. Gene flow in Sorbus in the Avon Gorge: A studentship project with Bristol University to assess the gene flow and reproductive biology of the rare whitebeams. iv. Contribution to the bivalve treatise: review of the systematics of Arcoida and Thyasiridae. v. Taxonomy of flies (Empidinae): phase 2 – phylogeny of Hemerodromiinae.

• Origin and significance of the rhyolitic bluestone component from Stonehenge and investigation of the value of zircon chemistry in establishing their provenance (in collaboration with the University of Birmingham and Aberystwyth University).

• Secondary mineralization at Mynydd Parys – evidence for supergene enrichment of a massive sulphide deposit.

Origins: making sense of the present by putting people in touch with their past.

• Palaeolithic settlement of Wales: publication of excavations undertaken at Pontnewydd Cave, Denbighshire.

• A review of the finds from excavations at Cathole Cave, undertaken in 1864, 1958 and 1959 (proposed by EAW).

• The investigation of Snail Cave, Llandudno (subject to funding being secured from Cadw by Gwynedd Archaeological Trust).

• Late Bronze Age settlement at Llanmaes, Vale of Glamorgan: post-excavation research programme.

• Research on Bronze and Iron Age hoarding and votive practice in Wales: Burton, Langstone, PAS/Treasure articles.

• Late La Tène decorated metalwork from Wales: analyse IA material from the time of the Roman conquest to understand changes in technologies, use etc.

• Post-excavation research on the Roman town at Caerwent, Monmouthshire: report on the forum-basilica (with Cardiff University).

• Military equipment from Caerleon (programme of conservation and research).

• Research on early medieval/Viking Age settlements and culture in Wales: Llangorse Crannog, Powys and Llanbedrgoch, Isle of Anglesey.

• Cataloguing and publishing a hoard of medieval coins from Abergavenny, Monmouthshire, acquired through the Treasure Act.

• Building stone distribution and diversity in Wales, in support of the Welsh Stone Forum.

Belonging: representing peoples’ memories, cultural experiences and what it means to live in 21st-century Wales.

• Studying the representation of communities, including under-represented ones, through co- curated displays and projects, the role of contemporary collecting in this process and researching the outcomes.

• Research into the historical background of Taff’s Well Police Station and law and order in Wales.

• Exploring the way in which the production line has transformed working practices and the workplace experience in Wales since the Second World War.

• St Fagans Historic Landscape Archaeology Project, linked with the museum redevelopment project and providing a deeper sense of the place of St Fagans through time, (including the Battle of St Fagans), in partnership with Cadw.

• Sir William recollects: the unfinished autobiography of Sir William Reardon Smith. Joint publication with the South West Maritime History Society and University of Wales Press.

• Extending mid and north-east Wales metal mine site surveys to west and south Wales, improving understanding of this industry and establishing typology of features. Cadw-funded publication in 2011 (joint authorship with Dyfed Archaeological Trust and Royal Commission on the Ancient & Historical Monuments of Wales).

• Reclaiming History from the Sea, Royal Commission on the Ancient & Historical Monuments of Wales publication. Three essays on shipbuilding, navigation and HMS Hamadryad.

Creativity: celebrating the creativity of art and artist, inventor and invention and the ideas that have inspired our world.

• The production of the maps of William Smith, the father of geological mapping.

• A gold cup of 1662 and its context: presented to Welshpool parish church by Thomas Davies, agent of the East India Company in West Africa and plantation owner on Barbados.

• The materials and techniques of Richard Wilson, his contemporaries and followers; one of a number of projects to coincide with the artist’s tercentenary.

• The art and archives of Graham Sutherland: placing them in the broader context of twentieth- century art and considering the possibilities of interpretation through archival collections.

• Interpreting and displaying Amgueddfa Cymru’s collections of art since 1945 for changing displays in the Upper West Wing galleries, especially the opening display which explores issues of national identity in Welsh art during the last sixty years.

• The large watercolours and oils made John Piper (1903-1992) in Snowdonia between 1945 and 1949, which are among the artist’s strongest works.

Futures: engaging with and debating issues that will shape tomorrow’s world.

• A study of the trace metal geochemistry of brachiopods, with a view to estimating the temperatures of past oceans (palaeo-thermometry). Studying climate events from the geological past can provide real examples of how climate can respond to changes in the forces that drive it (e.g. greenhouse gas concentrations). A NERC CASE Ph.D. project supervised by the Geology Department and Cardiff University.

• Late Carboniferous terrestrial environments of eastern Variscan Euramerica. A project funded by the IUGS to compare patterns of Late Carboniferous habitat change in eastern Europe with those identified in western Europe (e.g. in south Wales) and to relate these to climate change.

Museum practice

• Collections policies and strategies within national and local contexts in Wales, and working towards a strategy for Welsh museums.

• The preservation of biomolecules in fluid-preserved collections.

• Pesticide residues in natural history collections.

Appendix C

Learning Programme

Colour key

National Museum Cardiff

St Fagans

The National Roman Legion Museum

The National Wool Museum

Big Pit

The National Waterfront Museum

The National Slate Museum

Contribution expected across our museums

1. Develop our world-class museum spaces to inspire learning and connect people with the past, present and future

Develop an art learning space and accompanying programme of activities in the Upper West Wing art galleries (subject to successful funding bid).

Create a new flexible learning space at the National Waterfront Museum, providing formal learning sessions, and holiday activity sessions with a more child-friendly environment.

Explore the potential to develop Tŷ Pen Pownd at the National Wool Museum as interpretation of Weaver’s Cottage and sandwich room (subject to funding).

Develop Interpretation Strategy for the National Slate Museum.

Develop a themed external play area at Big Pit (subject to funding).

Develop the Content, Learning & Interpretation Strategy as part of the Action Plan for the redevelopment of St Fagans, including input into the design of learning spaces, facilities and play areas throughout the Museum.

Develop the Interpretation Strategy for the main gallery at the National Roman Legion Museum.

2. Deliver an international reputation

Deliver an artist-led series of workshops, enabling pupils in Communities First area schools to respond creatively to the Dazu exhibition at National Museum Cardiff.

Work in partnership with Artes Mundi to develop Continuing Professional Development (CPD) opportunities for teachers exploring contemporary art. Develop a learning programme of activities for Artes Mundi 5 at National Museum Cardiff.

Host a Learner Workshop for young people from Europe at National Museum Cardiff (subject to successful Grundtvig funding application).

3. Engage with defined priority audiences

Formal Learning:

Create, trial and evaluate new science activities for Key Stages 3-4 in line with the WAG skills frameworks and the new science galleries at National Museum Cardiff.

Develop new resources and activities for exploring contemporary art to coincide with the opening of the Upper West Wing art galleries at National Museum Cardiff.

Facilitate annual programme of workshops and talks within galleries, temporary exhibitions and the Clore Discovery Centre at National Museum Cardiff.

Deliver a conference for science teachers and advisers at National Museum Cardiff in partnership with the Association for Science Education Cymru.

Develop new activities for schools and training opportunities for teachers as part of the redevelopment of St Fagans. Facilitate an annual programme of workshops and talks in response to the skills based Learning Framework to Foundation Phase, Key Stage 2, and Key Stage 3 pupils.

Deliver a range of high-quality teacher training courses and placements at our museums. These will include free familiarization training as well as more high profile professional development opportunities, including the National Waterfront Museum’s Boys Literacy initiative with Chris S. Stephens and Take one object course.

Target formal learning visits for Science by running a Science Potential of the National Slate Museum day for teachers and by trialling prototype worksheets and teacher aids.

Create new workshops at St Fagans: National History Museum for Key Stage 2 pupils focusing on Exploring Nature.

Develop new science session at the National Wool Museum.

Develop Start Funded initiative to work on arts projects with schools who do not currently visit the National Wool Museum and whose students are socially excluded (subject to successful funding bid).

Develop CILT Cymru (Centre for Information on Language Teaching) -funded project for language learning for secondary schools visiting Big Pit.

Introduce two new initiatives for Foundation Phase / Key Stage 2 children at the National Waterfront Museum i.e. Boys Literacy initiative and Take One Object initiative which focuses on one artefact from the collection to inspire cross-curricular work.

Welsh Baccaulaureate

Participate in an all-Wales research project into Museums, Heritage and the Welsh Bacc, co-ordinated by an external consultant (dependent on CyMAL funding).

Deliver a debate on a topical issue, in the style of the quarrymen debates, for Welsh Bacc Students local to the National Slate Museum.

Facilitate an annual programme of workshops and talks for Welsh Bacc students visiting St Fagans.

Expand provision for Welsh Bacc students at the National Waterfront Museum, by creating an Individual Investigation pack on the theme of ‘Protest’.

Create new artefacts boxes and new sessions to accompany them at the National Roman Legion Museum, one for Key Stage 2, which can be adapted to suit other levels, and one aimed at 14-18 year olds. Sessions and boxes will be archaeology- based, exploring objects, materials used and the archaeological processes.

Update the National Roman Legion education pack for Key Stage 2 students and make available on web.

Create a series of half-day sessions at Key Stage 3 for the National Roman Legion Museum to explore the collection through curriculum subjects such as Art, Design, Technology, English and Science.

Families:

Conduct Family Friendly audit at all our museums during the Easter vacation.

Collaborate with the Marketing Dept on promotion of Family events – particularly to Communities First areas, through schools serving Communities First areas.

Create and deliver a regular programme of Early Years activities for very young children and their carers, within the Clore Discovery Centre at National Museum Cardiff.

Develop the family learning ‘offer’ at National Museum Cardiff during school holidays,

relating to new displays and exhibitions.

Develop a range of new family learning resources e.g. trails, activity booklets and games for use both within National Museum Cardiff and on the web.

Host an ethical fashion day for families at National Museum Cardiff during National Science and Engineering Week in collaboration with Cardiff University and local organizations.

Pilot activities as part of the redevelopment of St Fagans with local families, particularly those affected by socio-economic disadvantage.

Develop and deliver a programme of facilitated events at Tŷ Gwyrdd and Iron Age Village, St Fagans, to link with seasonality and annual celebrations e.g. Wales Biodiversity Week and the Festival of British Archaeology.

Develop and deliver Exploring Nature events for families at St Fagans.

Trial creative textile trail at the National Wool Museum during summer activity programme.

Establish long term project at the National Wool Museum to work with families who are home educating.

Develop a range of new family learning resources e.g. trails on National Slate Museum artefacts, activities and puzzles for use in the newly refurbished café.

Facilitate workshop and activity opportunities for families at the National Slate Museum, by housing an artist-in-residence, through a Gwynedd County Council- funded programme.

Produce an ESOL (English for Speakers of Other Languages) family learning resource for Big Pit, in partnership with the Torfaen Family Learning service.

Create four seasonal activity sheets for families visiting the National Roman Legion garden during holidays and weekends, to help visitors understand plants and how they were used during the Roman period.

Develop a family area for weekend use in new learning space and work with volunteer to develop handling sessions in galleries for families.

Early Years:

Develop and trial new Early Years workshops for Art, Science and the Clore Discovery Centre at National Museum Cardiff.

Provide monthly programme of early years activities and workshops at Oriel 1, St Fagans, during the autumn and spring months.

Develop activities for parent and child groups at the National Wool Museum, including

collaboration with Twf, the organization that supports parents in raising children bilingually.

Host a Welsh pre-school celebration event for 40 years of the Mudiad Ysgolion Meithrin in south Wales at the National Waterfront Museum.

Develop Foundation Phase session for the National Roman Legion museum on toys through the ages.

Young people:

Deliver the Just Bling project across all museums, working with a range of young people from different backgrounds.

Develop a youth forum at National Museum Cardiff to enable young people to comment and influence future museum work, with a view to extending to other museums.

Develop a project with young people to capture their response to the Josef Beuys exhibition and other work in the new modern and contemporary galleries at National Museum Cardiff (depending on external funding).

Develop CPD training for professionals working with young people on Facilitating Youth Engagement with Arts, Culture and Heritage at National Museum Cardiff.

Develop engagement project with Duke of Edinburgh scheme, young people and Cardiff City Council, to feed into the HLF activity plan for the St Fagans redevelopment project.

Research and develop performances for and involving young people at St Fagans, in collaboration with the Sherman Theatre (pending Sherman Theatre application for HLF funding).

Create drama demonstrations with post-16 AS / A level students from Cardiff High School as part of the Creu Hanes / Making History programme.

Instigate Digital Stories Projects with Secondary Schools at National Wool Museum in partnership with Menter Gorllewin Sir Gâr, Urdd, Cered (Menter Iaith Ceredigion) and Culturenet Cymru.

Arrange and host National Wool Museum competition and exhibition for colleges in South West Wales on the theme of Keepsakes.

Older People:

Provide computer literacy sessions at the National Wool Museum for a Communities First project in partnership with Menter Gorllewin Sir Gâr.

Develop Big Pit’s links with agencies and care providers for older people through a

programme of museum outreach sessions (subject to funding).

Welsh Speakers and Learners:

Launch Phase 2 of the DCELLS-funded Welsh for Adults resource Geiriau Glo and host ‘Sadwrn Siarad’ for Welsh learners at Big Pit.

Apply for DCELLS funding to develop Welsh Learners’ resource pack at the National Roman Legion Museum and aim to secure funding for development of a Welsh learners education pack for the National Waterfront Museum (for completion in 2012- 13).

Host and input into Welsh lessons for adults at the National Wool Museum, provided by Coleg y Drindod. Promote the National Wool Museum’s Welsh Learners Pack Gwau Geiriau..

Increase the profile of the National Slate Museum and the Camau Cymraeg pack for Welsh Learners by targeted marketing and holding regular events at the Museum, enabling Welsh Learners to interact informally.

Develop working relationship with Welsh Language Centre, Nant Gwrtheyrn.

Explore potential to promote the National Slate Museum’s Welsh for Adults initiative, at the National Eisteddfod in Wrexham.

Provide talks as part of Perthyn, the resource for adult Welsh learners at St Fagans and input into externally arranged adult Welsh learners’ programmes including ‘Sadwrn Siarad’ and activities with Cardiff University’s Welsh for Adults centre.

Develop and deliver a 12-month programme of parent and toddler activities in the Clore Learning Space at National Museum Cardiff. Work in partnership with Menter Iaith Caerdydd and Mudiad Ysgolion Meithrin to ensure a bilingual offer (subject to successful funding bid).

Input into regular ‘Taith Iaith’ sessions for Welsh learners being developed at National Museum Cardiff.

Tourists:

Create a range of interpretive panels based on Visit Wales’s Sense of Place initiative for the National Waterfront Museum.

Other:

Visually Impaired People:

Develop and deliver a range of workshops exploring objects in the Clore Discovery Centre, in collaboration with visually impaired people’s groups.

Adults:

• Pilot activities as part of the redevelopment of St Fagans particularly to those affected by socio-economic disadvantage or health related conditions. • Develop a trail for adults as part of the Creu Hanes/Making History programme. • Provide a programme of talks in response to the changing displays at Oriel 1, St Fagans. • Provide events and activities for the Cardiff Learning Festival as part of Adult Learning Week.

Create social enterprise opportunities through the National Wool Museum’s project with Carmarthenshire County Council involving adult placement groups (awaiting confirmation).

DDA audience:

Utilise the skills of the National Waterfront Museums Access Advisory Group to help inform development work for the St Fagans Creu Hanes project.

Investigate potential for developing sensory trail for the visually impaired and blind at the National Slate Museum

Develop and deliver Big Pit’s ‘Cauldrons and Furnaces’ project for Cultural Olympiad with Head for Arts community arts association.

4. Deliver contemporary and relevant world-class collections and research

Embed work done with community-curated displays in the redevelopment plans for St Fagans. Create a 5-year rolling programme of activity with an annual focus on different communities (e.g. BME or Communities First group).

Work with the Design Dept to ensure space for display and interpretation of objects, with the aim of diversifying the collection and creating opportunities for contemporary collecting.

Develop a community gallery at the National Wool Museum for temporary exhibitions of community projects by groups who use the museum (including knitting club, rag rugging group, the Carmarthen Pupil Referral Unit and home schooled children).

Research content, and design industrial sporting achievers theme for Achievers Gallery at the National Waterfront Museum to coincide with Olympic year 2012.

5. Communicate collections and collective memories through relevant, meaningful and enriching storytelling

Learning staff at all sites will support and participate in the Making History project at St Fagans as agreed / required, including through staff secondment from the National Waterfront Museum.

Develop Learning resources / guidance notes to enable teachers and other groups to lead their own visits to a range of temporary exhibitions at National Museum Cardiff, including Augustus John, Graham Sutherland, Josef Beuys, 60 Portraits of the Queen.

Provide new interpretive panels and web-based materials for y Tŷ Gwyrdd and the theme of Sustainability.

Develop outdoor interpretation as part of the Exploring Nature project at St Fagans, including new bird hide.

Interpret the machines and more technical areas of the National Slate Museum by developing standard tours for the general visitor and new interpretation boards.

Research opportunities to develop an exhibition / project at the National Wool Museum, using collections as inspiration for creative work on the theme of Keepsakes.

Host Writer in Residence at the National Wool Museum, who will interpret collections through creative writing and create learning opportunities for visitors / the local community (subject to successful Leverhulme bid).

Create interpretation panels for the Tenter Frame, Meadow and Dyers Garden at the National Wool Museum. Develop a welcome and orientation for the Museum, with staff.

Develop a range of guided walks around Dre-fach Felindre outlining the impact of the woollen industry on the locality.

Develop and deliver outside the classroom learning activities for Coity Tip and the area surrounding Big Pit, in collaboration with the Forgotten Landscapes Partnership.

Develop an educational offer for the World Heritage Site. Work as part of the Blaenavon World Heritage Learning and Interpretation Group.

6. Expand community, strategic and financial partnerships

Communities First (and other C2DE work)

Develop a programme of arts workshops for children attending Communities First schools in Cardiff, and apply for a third year of funding from the Prince’s Trust for Children and the Arts, in order to build on work done during years 1 and 2.

Develop a project with Communities First Schools in RCT to celebrate the centenary of the discovery of the Llyn Fawr hoard.

Develop a partnership project with Llanhilleth Communities First, for a year long heritage project involving all sections of the local community (subject to Communities

First funding bid).

Pilot activities with Communities First areas as part of the redevelopment of St Fagans providing opportunities for engagement and participation in the redevelopment process.

Develop links with Communities First Torfaen to deliver enriched curriculum sessions at the National Roman Legion Museum.

Provide computer literacy sessions at the National Wool Museum for Communities First project in partnership with Menter Gorllewin Sir Gâr.

Explore the potential for a collaborative project between Big Pit and Blaenavon Communities First Partnership.

Engage with schools in Swansea’s Community First areas, using the Take One Object sessions in school before bringing pupils to the National Waterfront Museum for follow- up session.

Collaborate with two Community First areas to engage community groups with culture at the National Waterfront Museum, using an adapted version of the Take One Object sessions for schools, and incorporating Family History approach.

Collaborate with Communites First Area, Talysarn on the National Slate Museum’s animation project.

BME and Ethnic Minorities

Form partnerships with relevant organizations and societies and embed their input into the annual programme of activities at St Fagans, as part of redevelopment initiative.

Research and develop links with multi cultural organisations in preparation for multicultural rural skills initiative at the National Wool Museum in 2012.

Celebrate African Day, Abolition of Slavery Day and Black History Day at the National Waterfront Museum (June, August, October), through partnership projects with relevant local and national community groups.

Collaborate with the Parade Centre for Speakers of Other Languages, on an initiative to increase English learning opportunities at one or more of our museums for ESOL students (subject to funding bid).

Beyond our museums (Eisteddfod, outreach projects),

Deliver Amgueddfa Cymru presence at the Urdd Eisteddfod in Swansea. National Waterfront Museum staff to take lead.

Develop presence and activities at the Royal Welsh Show through National Wool

Museum input.

Explore potential for presence on the Learners’ Stand at the National Eisteddfod in Wrexham to promote the Museum’s Welsh for Adults resources.

Pilot new video conferencing workshop for schools participating in the Spring Bulbs for Schools investigation.

Evaluation and Consultation

Evaluate all formal learning provision to schools, training days and a selection of the informal learning provision and use material gathered to inform the re-development of St Fagans.

Organize and facilitate public consultation fora as part of Making History at St Fagans, ensuring that the views and needs of consultees are communicated to those involved in the redevelopment programme.

Facilitate teacher focus groups representing north Wales, in partnership with Cynnal (Advisory Service), as part of the consultation for the Making History project.

Undertake 2 evaluation studies of the new Clore Learning Space at National Museum Cardiff, capturing feedback from both schools and families. Co-ordinate evaluation of the new science portal gallery.

Evaluate the family learning and the formal learning provision within the Clore Discovery Centre, reflecting on the first year of operation.

Partnership working

Create new formal learning sessions and exhibitions linked to other Swansea venues and institutions:

• new joint school sessions with Swansea Museum (summer) • joint exhibition on 2011 Census with West Glamorgan Archives (March) • Copper Project – exhibition with Swansea University (July-October).

Collaborate with external organizations / companies to stage added-value school events at the National Waterfront Museum:

• F1 in schools events – Tata Steel; Kwanzaa Event – Black Voluntary Network • Big Bang Event – Big Bang Cymru; Campaign - UK wide initiative

7. Maintain and develop talent, professional skills and core competencies in our staff )

Deliver skills-sharing seminars and benchmarking opportunities for the Learning Department, curatorial and other staff at St Fagans.

Organize a new series of ‘Cyfle i Drafod’ sessions to develop communication with front of house staff including aspects of the redevelopment at St Fagans.

Arrange training for Learning Officers on writing for families (subject to funding).

Provide support and training for volunteers at Tŷ Gwyrdd and the Celtic Village.

Develop training for volunteers who deliver the daily guided tours in the art galleries at National Museum Cardiff, with the Art Department.

Recruit and train a team of volunteers to deliver ‘hands on’ opportunities beyond the Clore Discovery Centre at National Museum Cardiff.

Initiate a group of volunteers to do handling object sessions during weekends and holidays at the National Waterfront Museum.

Develop volunteer project at Big Pit, to create informal learning opportunities

8. Implement virtual and new media solutions

Develop Learning opportunities for Casgliad y Werin / People’s Collection Wales across our museums and with communities that we work with through outreach projects, including Bling.

Implement Sustainability web pages for Amgueddfa Cymru.

Generate blog material and images on Flickr as part of the Creu Hanes / Making History programme, and provide blog entries for the Woodlands and Celtic Village.

Develop web pages for Exploring Nature at St Fagans and amalgamate these with the Exploring Our Woodlands pages.

Explore the possibilities of developing e-trails and ‘apps’ at the National Wool Museum Village Trail and Museum Guide with New Media.

Develop a programme of study for the National Wool Museum.

Feature Digital Stories on the National Wool Museum’s web page.

Create a series of short films/digital stories by children/young people for children/young people on the National Slate Museum to download on the theme of ‘My Museum’, to develop sense of ownership and to interpret our collections to other schools and groups.

9. Advocate for public, political and financial sustainability

Revise Learning and Access Policy and Strategy

Develop strategy demonstrating how range of Amgueddfa Cymru departments will contribute to Assembly Government’s Family and Children’s Measure, combating child poverty.

10. Ensure a strategic and commercial approach to the development and allocation of resources ( Use this for in house initiatives on Sustainability – but not ESD)

Explore opportunities for income generation through Learning at all our museums.

Improve cycling facilities, provide training for staff and promote sustainable transport at St Fagans and National Museum Cardiff. Hold Energy Saving Trust drop-in session for staff at St Fagans (subject to funding).

Work with Climate Change Consortium Wales to plan ‘Climate Change: Opportunities for Wales’ – a touring exhibition and lecture series (subject to funding).

Develop a children’s book using cartoons created by Eric Heyman in collaboration with Enterprises. Explore possibilities of working with Welsh authors e.g. Dewi Pws to develop the story with primary schools. (Subject to funding opportunities)

Appendix D

Exhibitions Programme

Apr 11 May 11 Jun Jul 11 Aug 11 Sep 11 Oct 11 Nov Dec 11 Jan 12 Feb 12 Mar 12 11 11

Natio Toulouse Lautrec John Cale tbc Collections display tbc nal (touring) Muse 14/07/11-2/10 (end date TBC) Nov - ? um 21 April-26 June Cardif Augustus John Collection Graham Sutherland (G13) David Jones (G13) John Piper f (G13) Mar-Jul 12 Feb-June 2011 11 June-30 Oct 2011 5 Nov-4 March ‘12 ’12 TBC

West wing collections 60 portraits of the Queen Artist Rooms – Beuys Open unofficially late June, 4 Feb-29 April 2012 22 Oct-15 Jan officially 14 July (G22 + 24)

Fish & Ships Starting from Scratch Leaving Your Mark (tbc) (Origins) (Origins) 07/09/10- 10/05/11-02/10/11 02/05/11 11/10/10-09/01/12

St Fagan s Creu Hanes/Making History 1500-1700: 2 April 2011-4 March 2012

Community Dresser (Making History): 30 July 2011-4 March 2012 Community Dresser (Gay Ammanford) 5

Apr 11 May 11 Jun Jul 11 Aug 11 Sep 11 Oct 11 Nov Dec 11 Jan 12 Feb 12 Mar 12 11 11

February 2011-24 July 2011

Natio Strikes & Time Early European nal Riots Copper Project with Swansea Photography Water 29 Oct-26 Feb front 20 Nov- University 3/10 Mar-27 Provisional Dates Muse April 2 July-16 Oct May PROV um SMU Locws Ghosts In Degree International Armour Shows 16 April-15 Cancelled 28 May- May 19 Jun

White Tide William Logan and John Uzzell Edwards Census British Geological Paula Major Census Survey Welsh Quilt Paintings 5 Mar-22 May 3 Sep-20 Nov PROV 5 Mar-22 May 3 Dec-26 Feb PROV dates 28 May-29 Aug dates

Big Spanish Civil War Pit Autumn 2011

Apr 11 May 11 Jun Jul 11 Aug 11 Sep 11 Oct 11 Nov Dec 11 Jan 12 Feb 12 Mar 12 11 11

NRLM Lesbian, Gay, Bisexual Caerleon Castle / Medieval Exhibition The Olympics and Trans History 23/05/11-28/01/12 Details TBC 31/01-20/05/11

NSM Quarrying Communities

June 2011-Jan 2012

Partn Ruthin Craft ers Centre: Contemp silver

Feb-April ‘11

Locws International Biennial: Heather and Ivan Morison Opens April 2011 - ?

Oriel The Landscape Under Water Changeover 1 Changeover 2 y Parc 16 April-August August-early Nov ‘11 Early Nov ’11-March ‘12

Tourin

Appendix E

Public Engagement Activity (Ownership Action Plan 2011/12)

This Plan sets out the programme of public engagement and consultation activity across the Museum. It lists activity highlighted in the Operational Plan that will be organized and/or delivered by staff engaging with the public and other stakeholders. During 2011/12 each museum will be individually supported, helping them to monitor, review and develop public engagement and consultation activities and plans; the website will be developed and used as a key promotional and engagement tool; staff resources will continue to be developed providing networks of support and communication; and the Museum’s activities will continue to be informed by its work with, and contribution to, organizations such as the Visitor Studies Group and Participation Cymru.

Vision Map Vision Map Strategic initiatives Departmental objectives and milestones 2011-2012 perspective objective 11/12 – 13/14 in support of Strategic initiatives The People We will develop 4.1.2 Continue to develop Making § Complete the Stage II application by February 2012, of Wales our world-class History at St Fagans submitting undertaking public engagement activities relating to these. museum Round II HLF Bid. Submit planning and listed building consent applications by spaces to September 2011 inspire learning and connect people with the past, present and future 4.1.4 At National Museum Cardiff, § Continue to develop and initiate public engagement and continue to establish the ground consultation activities that help inform the development. floor as the National Museum of Natural History.

4.1.5 Finalise development plans § At the National Roman Legion Museum, complete plans for for the National Roman Legion the redisplay of the Gallery by March 2012. Museum, the National Slate § At National Slate Museum continue to implement basic front Museum, the National Wool of house improvements – shop, signage, visitor orientation – Museum, Big Pit: National Coal completing by July 2011. Museum and the National § At the National Wool Museum, begin discussion with Melin Waterfront Museum to maintain Teifi regarding future arrangements, exploring options for the and improve their national and use of the Weaving Shed as an integral part of the visitor international standing. experience, putting plan in place by March 2012. § At Big Pit, work with the Forgotten Landscapes Partnership to further develop the Coity Tip Trail and deliver outside the classroom learning activities for the tip and the surrounding area by September 2011, and develop a themed external play area by March 2012. § At the National Waterfront Museum, refresh the Frontiers Gallery by June 2011, the Money display by August 2011, Networks by November 2011 and the Museum garden by March 2012. Create a new learning resource area in former shop by October 2011.

The People We will deliver 4.2.1 Host and play a leading role § Work with the newly appointed Director of Artes Mundi and of Wales an international in organizing Artes Mundi V. their team to plan and prepare for the exhibition to take place reputation at National Museum Cardiff in autumn 2012. Establish programme and implementation schedule for the exhibition by December 2011.

4.2.2 With the Welsh Assembly § Promote and maintain From Steep Hillsides: Ancient Rock Government, develop partnership Carvings from Dazu until April 2011, delivering associated with the Chongqing region of learning programme. Develop follow-up partnership by China. maintaining links with Chongqing and discussing potential reciprocal exhibitions.

4.2.3 Be a lead organization in the § Establish Federated Partnership for the delivery of the delivery of the People’s Collection People’s Collection Wales and lead on Marketing, Learning Wales. and Project Management.

4.2.5 Promote Amgueddfa § Contribute to the OpenArch EU Cultura project development Cymru’s lead role in overseas of joint activity programmes and workshops during 2011/12. activity by the heritage, culture § Host Learner workshop for young people from Europe as part of Grundtvig funded programme. and natural sciences sectors in § Work with Tourism Partnership North Wales (TPNW) to Wales. facilitate and implement TPNW’s stated role for the National Slate Museum as the key slate heritage sector site. § Continue to develop existing links with the Slate Valley Museum, Granville, NY and the proposed National Slate Museum in Luxembourg. § Continue to work with the national museums of Kenya and Tanzania on the diversity of land mollusca as part of the Welsh Assembly Government’s ‘Wales for Africa’ framework. § In conjunction with the Wales Environmental Hub we will contribute to British Overseas Territories programmes. § Explore possible cultural links through the British Council with Qatar, with a view to assisting their development of a National Museum of Archaeology.

Re:presenti We will engage 4.3.1 Implement Audience § Deliver actions within the ADAPs by March 2012. ng Wales with defined Development Action Plans priority (ADAPs) for each museum. audiences 4.3.2 Review organization-wide § Conduct consultation exercise and complete review by learning strategy, via consultation, December 2011. to increase engagement with priority audiences (year 1). 4.3.3 Develop relationship with § Develop ‘Bling’ project initiatives at all our museums and

14-24 year old group through the investigate the use of social networking and mobile Cultural Olympiad. technology to support the exhibition by March 2012.

Re:presenti We will deliver 4.4.3 Explore the potential of the § Give presentations and hold discussions within the Museum, ng Wales contemporary People’s Collection Wales and and to partners, on the potential ways of using the People’s and relevant community participation for Collection Wales in relation to community participation for world-class engagement and collecting. engagement and collecting. With the National Library of collections and Wales and the Royal Commission on Ancient and Historic research Monuments, develop Audience Development Action Plan (ADAP) for People’s Collection Wales including community participation.

4.4.4 Maintain and improve § Implement the findings of the review of documentation international standards of completed in 2010-11 to enable the Museum to make best collection care and enhance use of collection information in providing access to its collection. access to, and use of, our collections.

4.4.5 Investigate Memoranda of § Review existing partnerships and collaborations to establish Understanding with relevant the need for further MoA/MoU, taking account of the research/collecting organizations. forthcoming changes in organizational structures in Wales by December 2011 and investigate the viability of the establishment of a geological conservation consortium, ‘Geoheritage Wales’, involving Amgueddfa Cymru, BGS, CCW (or whatever body it is part of), the Geoparks of Wales and the HE sector, also by December 2011.

Re:presenti We will 4.5.1 Develop and sustain an § Work with relevant stakeholders to develop the various ng Wales communicate innovative programme of modern displays. collections and and contemporary art displays in collective the newly refurbished Centre

memories Block and Upper West Wing through galleries, installing opening relevant, display of Derek Williams Trust meaningful and Collection in Gallery 19 and enriching highlights from the national storytelling collections in other galleries. 4.5.3 Create new interpretation for § Create new gallery trails to introduce the overarching themes National Museum of Natural of diversity, evolution and human interaction and develop new History. interpretation for the marine gallery by July 2011. § Co-ordinate a series of four natural history open days to highlight the Biosyb Department’s collections and research and engage with stakeholders and the public.

4.5.4 Develop and complete the § Work with relevant stakeholders to develop the medium term concept for the future display of plans by March 2012. natural sciences and existing galleries in the medium term. 4.5.5 Develop the concept and § Develop and deliver a range of history and open-air content for the St Fagans archaeology exhibitions and trails during 2011 and evaluate redevelopment through Making activities. Engage users in workshops and activities by March History 1500-1700. (years 1-2). 2012. Use blog material, together with Flickr and Twitter, to support the programme.

4.5.6 Plan a rolling programme of § Ensure public engagement and evaluation of all exhibitions, refreshment and site-specific with reports completed. displays at all sites e.g. renew key § Develop a Draper’s Shop display in the Wales & the World elements of the interpretation at gallery at the National Wool Museum to complete the story of woollen textile manufacture, sale and distribution. This will the National Waterfront Museum. enhance the interpretation of the gallery, provide scope for development of a new educational session and link in with the other industrial sites. § At Big Pit, develop an action plan for the incremental updating of the equipment associated with the audio-visual displays. § At the National Slate Museum, revise photographs on display in Ystafell Peris (specifically photographs on loan from public).

4.5.7 Undertake a research § Continue to develop this project with the Yale Center for project and develop an exhibition British Art and the Paul Mellon Centre, London and scope to celebrate the tercentenary of exhibition plans for 2013/14 in view of available resources and Richard Wilson in 2013. budget. 4.5.8 Develop temporary § Set up a group to discuss a programme of rotating displays exhibitions for rotating displays at with a view to developing a plan, by March 2012, for 2012/13. the National Waterfront Museum, Big Pit, the National Wool Museum, the National Slate Museum and other partnership venues. Improving We will expand 4.6.2 Develop further links with § Continue to work with diverse community groups and our community, multi-cultural organizations to representative organizations. Build on positive relationships performanc strategic and facilitate their formal and informal with various organisations and societies e.g. Refugee Council e financial use of the museum. for Wales and embed their input into the future annual partnerships programme of activities as part of the HLF application for Making History at St Fagans. Organize and facilitate public consultation forums and ensure that their views and needs are communicated with all involved.

4.6.3 Develop partnerships with Continue to work on with a range of initiatives such as: other museums in Wales, UK and beyond to share collections and § Sharing Treasures. create contexts. § At Big Pit maintain and develop links with other mining and / or social history themed museums in Wales, the UK and Europe. § Build a strong relationship with the new Director at Slate Valley Museum, Grenville. § Work with curatorial and heritage sector staff in the eight Local Authority areas covering north and mid Wales. § Maintain and develop the National Waterfront Museum’s partnerships. § Develop new opportunities from the National Wool Museum to work with Jen Jones Quilt Centre and Oriel Myrddin. § Continue to work with the National Botanic Garden of Wales and CCW on the conservation of rare Welsh plants. § Work with WAG and JNCC on their Marine Protected Areas initiative § Continue to play an active role in the Wales Biodiversity Partnership.

4.6.4 Continue to develop our Delivering two exhibitions during 2011/12 based on the themes of partnership relationship with the Landscape under the Sea and Sutherland Revisited. Pembrokeshire Coast National Park through Oriel y Parc in St Davids. 4.6.7 Work with Gwynedd County § Continue to support Gwynedd County Council at the Dinorwig Council to support Dinorwig Quarry Hospital Museum. Quarry Hospital plans & the on- § Progress the slate heritage partnership potential via linkages going relationship with the slate with private and public sector operators, following on from the heritage partnership. December 2010 meeting at the National Slate Museum.

§ Maintain and develop links with slate industry and community stakeholders, including the Lagan Bros, Llechwedd, local narrow gauge railways, The National Trust, Gwynedd County Council and Cadw.

4.6.8 Work with Communities First § Build on relationship with key staff in Communities First areas partnerships to deliver projects to in north-west Wales and devise a training day for teachers areas of deprivation and focused on science at the National Slate Museum with contribute to Assembly Education and Business Partnership. Government’s anti-poverty § Develop links with Communities First Torfaen to deliver agenda for children and young enriched curriculum sessions at the National Roman Legion people. Develop focus on Museum. Communities First areas/ Partnerships, children and young people (including/especially those living in poverty), Welsh learners, families, young people and tourists. 4.6.9 Continue to work with the § Develop an activity plan relating to both biodiversity and partnership created by our geodiversity by March 2012. International Year of Biodiversity § Hold a conference to celebrate biodiversity, in collaboration programme, to promote public with the South & West Wales Wildlife Trust in summer 2011. understanding of Biodiversity in § Deliver an annual programme of activity at y Ty Gwyrdd and Wales, creating action plan. through the Exploring Nature project at St Fagans and events programme at National Museum Cardiff.

4.6.12 Work with Visit Wales in § Ensure that Making History at St Fagans is included as a delivering the Assembly flagship product development. Support the cultural tourism Government’s Cultural Tourism plan through presentations at key cultural events and increase Action plan. press coverage so that Welsh tourism can communicate the museum to a broader audience.

4.6.15 With our partners in the § Submit report to the Historic Environment Group, by Historic Environment Group, December 2011? research and evaluate the need for archaeological resource centres in Wales. Improving We will 4.7.1 Roll out competency-based § Continue to work with staff during implementation. our maintain and framework for Performance performanc develop talent, Development Reviews (PDRs), e professional ensuring staff ownership of the skills and core process. competencies in our staff Improving We will 4.8.1 Lead partner contributions to § Continue to work with stakeholders in relation to content, our implement delivering the People’s Collection themes, collection areas, learning, marketing and audience performanc virtual and new Wales in the areas of thematic development. e media solutions content development, the learning dimension and marketing strategy*. 4.8.2 Continue the development § Work with staff and stakeholders on collection-based the Museum’s presence online. contents, linking curatorial articles to exhibitions, displays and web-based sources. § Develop a mobile friendly version of Rhagor by November 2011. § Develop interactive methods to explore the sketchbooks of Francis Plaice (in collaboration with Art Department research project) by March 2012.

Financial We will 4.9.3 Continue to develop and § Continue to ensure effective stewardship of the Patrons success advocate for build on the valuable relationships membership scheme and individual donors through regular public, political with the Patrons of Amgueddfa Patrons evenings and events. and financial Cymru. sustainability

4.9.4 Continue to develop and § Support the Friends Committee in their events and, in build on the valuable relationships particular, build on the success of the Friends Day held in with the Friends of Amgueddfa 2010 by repeating it in 2011. Continue to make a diverse Cymru. range of volunteering opportunities available to Friends, as part of the wider Amgueddfa Cymru volunteering initiative.

4.9.5 Formulate and implement a § Finalize a Communications Strategy by July 2011 and Communications Strategy for implement. Amgueddfa Cymru 4.9.7 Hold key advocacy events to § Organize presence at the National events including the Urdd enable Amgueddfa Cymru to Eisteddfod in Swansea, the Royal Welsh Show and the reach and have dialogue with key National Eisteddfod in Wrexham and arrange regular influencers in Wales. advocacy events on key themes throughout the year.

Financial We will ensure 4.10.1 Work with the Welsh § Continue to deliver planned, inclusive engagement and Success a strategic and Assembly Government to ensure consultation processes that are efficient and effective, to the commercial funds are in place to enable benefit of all stakeholders and the Museum. approach to the Amgueddfa Cymru to achieve its development Vision. and allocation of resources

Appendix F

Financial Issues

DRAFT REVENUE INCOME & EXPENDITURE ACCOUNT

2011- 2010-11 12

£' 000 £' 000

INCOME

Revenue Grant in Aid 23,438 22,937

Transfer from Trading Subsidiary

Recharges 162 162

Profit Returned to Museum 339 389

Other Income 808 826 (1)

Transfer from Private Funds 50 50

Transfer from SPG (re HBU Staff costs) 53 53

Cash Carried Forward

Earmarked 863 867

General 1,162 2,519

TOTAL INCOME 26,875 27,803

EXPENDITURE

Staff Costs 19,119 18,723

Operating Costs 5,394 6,164

Retained Provision 2,181 2,907

Transfer to Capital Masterplanning 181 9

TOTAL EXPENDITURE 26,875 27,803

Notes: 1. Includes £499k contribution from CCS towards NWMS running costs

Comments: This is the draft budget position as at 1 Apr 10. The cash carried forward will not be finalised until after 6 May 11. The contribution from CCS is also subject to confirmation. Assumptions have been made with regard to the pay award for 11/12 but no agreement has been finalised. The 10/11 figures are per the final agreed original budget.

DRAFT CAPITAL INCOME & EXPENDITURE ACCOUNT

2010-11 2011-12

£' 000 £' 000

INCOME

Capital Grant in Aid 925 600

SNHM Infrastructure Assembly Grant 1,000 0

SNHM Redevelopment Assembly Grant 1,000 2000

Carbon Trust Loan 0 260

Transfer from Revenue Contingency 56 9

Transfer from Private Funds:

Coin Box Donations 22 68

A&N Fund 20 0

Art Fund 27 601

Exhibitions Fund 45 15

Clara Ellen Smith Fund 0 200

Development Dept Fundraising:

Wolfson (EW & CB Project) 31 0

Derek Williams Trust 0 300

Garfield Weston 0 250

Wolfson (UWW Project)) 0 100

Linea d'Ombra 92 0

Christies Event 0 130

Colwinston 0 150

Clore Duffield 217 83

Gibson 0 5

Foyle Foundation 0 84

Friends/Specific Donations 13 69

US Tour Monies (Davies Sisters) 132 25

Landfill Tax/Environment Agency 48 52

TOTAL INCOME 3,628 5,001

EXPENDITURE

Main Programme 518 469

NMC Upper West Wing 2,440 355

SNHM Infrastructure Works 94 1,305

SNHM Redevelopment Project 0 3,000

Residual Projects:

NMC East Wing & Centre Block 62 20

NMC Learning Spaces 146 23

NMC Science Spaces 44 52

Big Pit Project 22 6

TOTAL EXPENDITURE 3,326 5,230

C/FWD SURPLUS/(DEFICIT) -73 229

SURPLUS/(DEFICIT) IN YEAR 302 -229

Comments:

This is the draft budget position as at 1 Apr 11. The cash carried forward will not be finalised until after 6 May 11. The capital budget is subject to constant revision. The 10/11 figures are the revised capital budget as at 31 Mar 11.

DRAFT SPECIMEN INCOME & EXPENDITURE ACCOUNT

2010-11 2011-12

£' 000 £' 000

INCOME

Specimen Grant in Aid 1,075 538

Cash Carried Forward 479 536

TOTAL INCOME 1,554 1,074

EXPENDITURE

Fieldwork & Dept Allocations

Archaeology & Numismatics 60 60

Art 75 70

BioSyB 120 77

Geology 40 35

S&CH 85 80

SNHM HBU (inclu HBU Staff Costs) 135 125

SNHM Estates 30 25

Library 133 100

Conservation 7 10

NSM, NWM, NWMS & Big Pit 20 21

Special Purchases

Centenary Fund Partnership 60 60

Art Special Purchases 250 90

Langstone Hoard 21 0

Eisteddfod Project 0 10

Reserve 518 311

TOTAL EXPENDITURE 1,554 1,074

Comments:

This is the draft budget position as at 1 Apr 11. The cash carried forward will not be finalised until after 6 May 11 albeit the figures above include known carry forward ie Centenary Fund. The 10/11 figures are per the final agreed original budget.