STIB – Cambio a Partnership for a Better Mobility

STIB – Cambio A partnership for a better mobility

Public Transport and Car-Sharing Bremen, 20/01/2011

Didier DUMONT Head of Department “Bouquet de Transports” (STIB) Chairman of the UITP “Combined Mobility Platform” The Brussels-Capital Region

• City – Region • Capital of Belgium • Headquarters of European Institutions • 162 km² • 1 Million inhabitants • 19 Municipalities STIB The Brussels Public Transport Company

• Public regional company • Service area : 241 km² (29 municipalities) • 1 160 000 inhabitants served • 700 network km • 290.6 million journeys in 2009 • An integrated network of : • 4 Metro lines • 19 Tramway lines • 50 Bus lines • 11 Night lines (bus) Combined Mobility: a need for a PT operator

PT / Bicycle Cambio carsharing

Transport for disable PT / Shared Taxi (Collecto) people & Ride

Park & Ride (project) Special bus services Cambio Brussels First contacts

• Spring 2000 • Joint-venture Cambio-Taxistop to create Optimobil in Belgium

• Autumn 2001 • The Brussels-Capital Region asked for the participation of STIB Why getting involved in CarSharing in 2002 ?

Why ? . Why should STIB promote the use of cars ? . How to organise the sharing aspects ? . Risk of bad use ? . What about the economic viability ? Because . Serious and professional attitude of future partners . Pertinence of the concept . Quality of the project Cambio-Taxistop Car sharing and Public Transport are natural partners

(Advertising in 2003) Structure of Cambio Brussels

VTB-VAB SNCB – Holding (Germany) Belgian railway

Optimobil Belgium STIB - MIVB Brussels Public Transport Company

50,5% 49,5% Brussels-Capital Region : Local authorities : • Political support • Free parking places • Financial support (starting) • Local promotion Optimobil Brussels (Limited company) Cambio Brussels development

. launched on May 22, 2003 . 4 stations . 15 cars

End 2010 : . 6 143 customers . 197 cars . 70 stations Cambio Brussels: Evolution of the number of customers (2003-2010)

7000

6000

5000

4000

3000

2000

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0 i i r li r r rt rt e r rt e r 9 rt ei r 0 rt ei r 03 er u art uli er 06 uli er 07 08 0 1 Juli b MeiJ be a MeiJ be b n aa MeiJ berb aa M Juli be M Juli be M Juli n M Juli m Maart m M m a M m an M m an Maa m Maa mber Maa mber Mei te Jan 04 te Jan 05 J J e J e Jan e embeJa te vembe p vembe e epte SepNo S November S Novem SepteNovem SeptemberNov SeptemberNov SeptNov SepNo Cambio Brussels: Evolution of the number of cars and stations (2005-2010)

Occupancy Rate (%) 200 80% Number of Cars 180 70% 160 Number of Stations 60% 51%50% 48% 47%48% 140 46% 46%47% 45%44%44% 44% 44% 43% 42% 42% 42% 42% 50% 41% 41%41%40%41% 41% 41% 41% 40% 120 39% 40% 40%40% 40% 39% 40% 38% 39% 39% 39% 38% 39%39% 38% 37% 38% 38% 37%37% 37% 36% 36% 37%36% 36% 35% 35% 36%35% 35%35% 35% 35% 35% 35% 35% 34% 34% 40% 33% 33% 33% 100 30% 28% 26% 80 30% 60 20% 40 10% 20 0% 0

ei r 05 er M Juli Mei Juli Mei Juli aart Mei Juli Mei Juli Mei Juli an Maart an 06Maart an 07Maart an 08M an 09Maart an 10Maart J J J J J J eptember ovember S November SeptembNovember SeptemberNovember SeptemberNovember SeptemberN SeptemberNovembe Cambio Brussels / STIB Areas of co-operation

Existing • Marketing and communication • Promotion of complementarity between PT and CarSharing • Good integration of the Cambio stations into the STIB network • CarSharing stations visible on public transport maps • Common smart-card for STIB and Cambio (September 2010) • Some practical supports Cambio Brussels / STIB Areas of co-operation

Planned • Signage in metro stations, bus and tramway cars including CarSharing stations (partially existing) • Cross-selling and common sales points • Inclusion of CarSharing in the offer to big accounts or corporate clients Cambio Brussels / STIB Formal co-operation

• STIB and Cambio Belgium are equal in the board of Cambio Brussels • A marketing committee was set up : • help from the professional marketing team of STIB to improve Cambio’s communication and advertisement • Sharing of some tasks and expenses for marketing and advertisement in order to promote to combination PT + Car Sharing • Integration of Cambio into STIB’s products range • Formal support from the Brussels regional authority Cambio Brussels / STIB Informal co-operation

• Day-to-day collaboration between STIB and Cambio staffs on practical issues • Support from STIB in order to help Cambio, when needed, for relations with local authorities Example of advertising on a tram A bus to promote Combined Mobility Services A clear benefit for the PT and the mobility

Survey made on Cambio Brussels Custommers in the frame of the MOMO European Project (2009): • ¾ of the respondents do not have a private car. • 21% of the respondents got rid of their car after joining cambio. • Customers use more public transport : - STIB (Brussels PT): + 26% - SNCB (Belgian Railway): + 21% • Customers move more by foot and bicycle. • More than 30% make less use of their car. • Brussels’Air bonus convinces. Conclusion

• Public Transport and CarSharing are really natural partners • The co-operation between PT and CS operators : • Make it possible to develop and improve the CarSharing scheme • Contribute to give a better image of the Public Transport and to improve the global mobility offer • Has a positive impact on the use of PT Conclusion

A large PT offer including CarSharing and other Combined Mobility Services is a clear benefit for the city and make it possible to live and work in th city without owning a car!

& Ride Thank you for your attention !

Didier Dumont www.stib.be [email protected]