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CROSSOVER PRODUCT Catch New Customers CROSSOVER PRODUCT KIDS Kids love playing with thread and making Catch new customers friendship bracelets with Micro-Ice Chenille Yes, they are still popular with kids! Use the Custom Corder to make reinik Micro Ice Chenille is a fly fishing staple that these easy crafts for schools & clubs. Kwill have fly tyers “wading” in line to buy from you. This thread does double-duty for you, too: ast month, Doug Kreinik went to a you can also use it for fuzzy effects in cross stitch, Llocal 8th grade Career Fair to show needlepoint, crochet, knitting, quilting and embroi - kids what careers can be found in dery. Choose from 9 colors that your stitchers will Textiles, and he ended up making love and fly tyers will "stream" in to buy. friendship bracelets. The kids loved: Micro Ice Chenille comes on 3m spools; CONES ALSO • the shine of the metallics AVAILABLE . • picking their favorite colors • twisting the corder e know what you’re thinking : “Fly • making things for friends fishing customers??” Yes, f ly tying is a subject that gets laughs W Take this idea and use it! Have when we mention it to needlework stores at trade shows. However, a kids’ event or participate needlework shops are candy stores to fly tyers . Some of the in community events to get shops that we preached to about fly fishing now successfully run fly-tying kids working with fibers. classes monthly, advertising inexpensively in local fishing newsletters and working with Kreinik’s streamlined local fly tyers to teach. In recreating your Custom Corder has the shops for the future, other revenue streams weight IN the handle. should be investigated and this may be one that works for you. You may increase your customer base and become a center for that magic thread that will catch the next big fish. To get started, we recommend: Friendship Bracelets 101 Set the KREINIK FLY TYING KIT right next to your cash register. 1Chances are your customers know a fly tyer or two. Kit includes in - YOU WILL NEED: struction book and fly tying materials. • KREINIK ARTFUL SEWER Open your store one evening a month for a local fishing club to CORDING KIT : Comes with five 2meet. Feature a special on a different thread each month to entice reels of Heavy #32 Braid, corder them (hint: they love shiny metallic things!). Choose any Kreinik braid and instructions or ribbon, Flash In A Tube, Micro Ice Chenille, Silk Dubbing and Foam • Kids and friends : The more Tying Discs. Call or email us for pricing info. friends you have, the more stripes Work with a local sporting goods store or bait shop to cross-pro - you can have in your bracelets. 3mote, and use our free fly fishing patterns as promotions for your store. Here’s a pattern using Micro Ice-Chenille that you can use right Want to add beads to the bracelets? Call 1- 800-624-1928 or email [email protected] for away: www.kreinik.com/woolly.htm . Simply print and use! the Beaded Friendship Bracelet instructions. A F INISHING THOUGHT ow, what a year 2008 has been. Of course, we in the craft industry have known that Wthere has been a recession for awhile. How do we collectively know this? Because when times get rough, people make more things, whether cross stitch, decorations for the holi - days, sweaters, cards or mementos. Churning up the imagination of your customer and po - tential customers is sometimes difficult, but to survive ONE MUST EXCITE . With folks taking more staycations, they and their kids need things to do other than sit by the TV or Gameboy. Making and giving create memorable times and memorable gifts. So in these next months of stress, winter and wondering, creating “things” will help calm the soul and bring enjoyment. After 37 years, Kreinik has had to increase its minimum order from $25 to $50 and first-time orders from $50 to $100. No excuses; we have a very lean operation in Parkersburg that we are quite proud of and with that we watch our costs, but everything increases over time. When reviewing our shipping, billing and internet systems, we concluded that our minimums needed to be ad - justed. Thank you for your understanding. Along with that, we will have to increase our spooled products on February 1, 2009. So take advantage of the savings through the TNNA Visit Kreinik at these early 2009 trade and CHA shows in January. shows for new products, show specials, education, ideas and more: Think: kids programs, DYI, embellishing and education. Your customers want to learn, to be a part of something, TNNA Winter Show in January, booth 1515 and they need friends. Be there for them. CHA Winter Show in January, booth 2017 Nashville Needlework Show in February, room 621 Best Regards, Spring Quilt Market in Pittsburgh, May 15- 17 Doug Kreinik PRESORTED STANDARD Kreinik Mfg. Co. Inc. US POSTAGE PAID P.O. Box 1966 PARKERSBURG WV Parkersburg, WV 26102 PERMIT NO 64 Return Service Requested nd e Director, a am, Creativ Dena Lenh perations ley, VP of O Gladys Lem r from Kreinik! Happy New Yea Do you have enough customers? Ring in the new year No? Then sign up for Kreinik programs that send customers with ideas to you... creative Store Locator Listing on ry Kreinik Micro Ice Chenille for custom trims, decorative stitches, www.kreinik.com: Simply Tcrazy quilting, knitting yarns, woolly buggers, and other fuzzy effects. request a sign-up sheet from Create kids’ events for excitement, energy, and fun with fibers. Put a Customer Service. If you’re Fine Twist on projects and shine… See inside for all the details! already on it, check your listing for accuracy. Kreinik Online Shopping Mall: Consumers shopping on kreinik.com are now directed to a mall of shops that have agreed to fulfill orders. For info, contact Jim Cargo at 1-866-817-8761 or by email [email protected]. Kreinik Customer Service Department 8:30 am to 5 pm EST, Monday through Friday P. 1-800-624-1928 F. (304) 428-4326 E. [email protected] Opening orders must be at least $100 in product *Reorder minimums : must be $50+ Yellow and Green Micro Ice *Any add-ons MUST be Chenille create the whimsical trim made before 2 p.m. EST on the needlepoint design above. *or it may ship as a Painted canvas by Shelly Tribbey; separate order Kathy Hodge did the stitching and stitch guide; and Cindy at the Prices listed are good until 2/1/09. Needlework Center in Hyannis, MA All prices subject to change. finished the ornament. NEEDLEWORK Are you a needlepoint, knitting, quilting or sewing store with customers looking for cross-stitch supplies ? here’s an easy, affordable way to create a Cross Stitch TCorner in your store : the Kreinik Bringing In Cross Stitch Rack Assortment. With this assortment, you get a compact Kreinik display rack filled with popular metallics for cross stitching: Kreinik Blending Filament, Very Fine #4 Braid, Fine #8 Braid. There are four options—choose the one that fits your shop needs: Do you already carry Fine #8 Braid? —If yes, then the 27-27 Assortment is for you: get 27 in-de - Bringing In Cross Stitch mand colors each in Blending Filament and Very Fine #4 Braid. —If you don't have #8 Braid, the 18-18-18 Assortment will Kreinik Assortment meet your cross-stitch needs, featuring 18 popular colors each in INCLUDES SPOOLS, DISPLAY RACK, Blending Filament, Very Fine #4 Braid, and Fine #8 Braid. METALLIC COLOR CARD, LABELS, SIGN 27-27 Assortment How much do you want to spend? 3 spools/color or —Choose 3 spools of each color for a minimum display 5 spools/color —OR 5 spools of each color to serve greater customer demand 18-18-18 Assortment 3 spools/color or p: These assortments are not only a good way to satisfy your 5 spools/color Ti cross-stitch customers, but these thinner threads are great as carry-along threads in knitting and crochet, as hand or Rack can hang on slatwall, pegboard, machine threads for quilting and embellishing, or surface effects in gridwall (with adapters), or set on a counter. Size: 21 1/2” W x 18” H x 7” D. needlepoint. The top trend in DIY right now is “anything goes” — stitchers love the special effects gained from combining different Call Kreinik to order or visit the types, weights and textures. Threads are an easy way to EXCITE Kreinik booths at TNNA, CHA, your customers with new possibilities. Nashville Trim gives you a fabulous finish eautiful, elegant, affordable, and available in 14 colors—Kreinik 3/8” BTrim is a must-have for your finishing department . Simply couch with a coordinating Kreinik Cord color to finish pillows, ornaments, stand-ups and more. AT RIGHT: Snow Crystal design by (and available from) Anna-Marie Winter featuring silver 3/8” Trim couched around the edges and as the bow. SURFACE EMBROIDERY TOO: You can also couch 3/8” Trim onto a canvas or sampler for surface embellishment, as shown in the design at left (Dutch Legacy, a new EGA correspondence course by Sandy Rodgers). Use the wired trim to form words that can be couched onto a needlework design. 14 trim colors available; see chart on the next page FASHION ART 3/8” TRIM ™ is more than just trim HIGH-END KNITTING: New York’s Annie & Company lights up the night with this knitted metallic evening bag , at left . Made by shop staff member Kathleen Little with Kreinik 3/8” Trim, the bag offers an elegant accessory for parties, weddings, or ladies’ night out.
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