WEDNESDAY, 22, 2017 | LANCASTER, PA Saturday

Special Advertising Supplement

A great place to shop Retail business booming in Lancaster County

VINNY TENNIS | STAFF PHOTOGRAPHER

CATHY MOLITORIS has helped boost the retail climate in the LNP CUSTOM CONTENT CONTRIBUTOR county as well. ancaster County is a great place to “We’ve been doing a pretty active effort to start a business. encourage people to think local for the past L That’s the consensus from industry five years at the Chamber,” he says, noting experts, taking a look at the overall retail cli- that annual surveys of investor companies mate of the county. show investors are more inclined each year “Lancaster is thriving,” says Daniel Be- to look locally for products and services. tancourt, CEO and president of Commu- “There’s an increased acknowledgment of nity First Fund. “There is more foot traffic the impact we can all have when we think lo- in all our downtown communities and local cal,” he says. “Buying local means far more residents and tourists are patronizing retail than getting good customer service and face- shops throughout Lancaster County. There to-face interactions with business owners. is a growing movement to support small It means jobs, it means profit for local com- businesses here.” panies and then companies becoming more Community First Fund supports low- civically engaged in our community as a re- wealth communities and individuals, espe- sult of their profits.” cially people of color and women, by provid- Betancourt agrees that shopping local is a ing capital in places where it’s not usually way to support the community, and says it’s available. one piece of the puzzle when it comes to how Betancourt says statistics from the organi- small businesses can compete with chain zation show that business is booming in the stores. county when it comes to retail. “Small retail businesses compete against Since 2007, the fund has made loans to the big box stores by offering more person- more than 50 different retail businesses in alized customer service and a unique shop- the county, with loans totaling $3.625 mil- ping experience,” he says. “Many of the retail lion. Small Business Saturday is the perfect time to businesses in Lancaster are owner operated. Forty percent of the loans went to women shop local, whether it’s downtown Lancaster, There is a growing movement to support business owners, 60 percent to males, and top, or Ephrata, above. these businesses — it’s a way of supporting the businesses represent a wide range of the community we live in. Locals build re- diversity when it comes to ethnicity of the statement about business success in the lationships with these business owners. It’s owners, Betancourt says. county, but he points to the influx of nation- just another way of building connections “Besides seeing more loans going to wom- al chains as an indicator that the climate is in our everyday lives. Additionally, tourists en-owned businesses, the ethnic diversity good for retail. and other visitors are drawn to everything of business owners is also changing in Lan- “These larger national companies do their Lancaster has to offer in terms of dining, en- caster,” he says, noting that 33 percent of research before they come to an area, and tertainment and shopping.” these businesses are owned by Hispanics, 15 their research has determined that Lancast- Baldrige agrees, adding, “With a strong percent by African Americans and 8 percent er has an opportunity for retail growth,” he tourism market, there’s a built-in opportu- by Asians. says. nity for retail that other communities may And, he says, these businesses have cre- On the small-business front, certain com- not have. There’s an opportunity for people ated or retained approximately 150 jobs in munities are thriving, he notes, including to make shopping part of their overall tour- the county. None are large employers and Lititz, Ephrata, Elizabethtown and Lancast- ist experience.” almost all are owner-operated. er city. Despite a climate that supports small Tom Baldrige, president and CEO of the “These are areas where boutique retail is businesses, chain stores are becoming more Lancaster Chamber of Commerce, says the creating some synergy and driving the foot common on the retail landscape of Lan- retail landscape is changing so quickly in traffic they need to survive,” he says. caster County, and small stores may need to Lancaster, it’s difficult to make a blanket Baldrige also says a push to “think local” SHOP, page 10

INSIDE

A DAY TO THINK SMALL KEEPING FAMILY-OWNED FRESH IT TAKES A VILLAGE

Why Small Business Saturday matters, plus How local markets continue to compete With crowdfunding, small donations help where you can find events and deals. with larger chain stores. small businesses get their start. n Pages 2-3 n Page 4 n Page 6 2 WEDNESDAY, NOVEMBER 22, 2017 SMALL BUSINESS SATURDAY LNP | LANCASTER, PA Sales, events in store throughout county

ROCHELLE A. SHENK vendor mall at 153 E. High businesses is Kitchen LNP CORRESPONDENT St., will offer sale prices of Kettle Village in Inter- Small Business Sat- gift and specialty items. course. Lisa Horn. Kitch- urday, the nationwide The Fancy Unicorn, a en Kettle’s director of fun, effort to support local consignment boutique at says the village will host businesses, was launched 52 N. Market St., will cele- Meet the Makers on Sat- by in brate its third anniversary urday. 2010. Since then, it’s be- with storewide discounts “Small Business Sat- come as much a part of and a swag bag for the urday is important to us the holiday shopping tra- first 10 customers. Kairos because we are all a group dition as and Massage & Skincare, 118 of small businesses that the more recent Cyber S. Cherry Alley, will of- make up the village, so Monday. fer wellness-themed gift it is just natural that we This year, the day to cel- baskets as well as other should take part in the ebrate small businesses is unique gifts. The Connect, event,” she says. Saturday, Nov. 25. an electronics store at 1 The first-ever event will “Small Business Satur- S. Market St. specializing offer shoppers an oppor- day demonstrates the val- in smartphone repairs, tunity to meet the craft- ue small businesses bring will have a grand opening speople who create some to our community. It celebration with a draw- of the items found in the should be part of a larger ing featuring a laptop and shops. effort to ‘think local’,” says gift certificates. Further Some of the “makers” to Tom Baldrige, Lancaster information and details meet include: Chamber president, add- of other specific retailer n Wendy Ellis, owner, ing that the chamber has promotions will be posted knitter and pattern maker promoted the shop local under the events tab on at Lancaster Yarn Shop, concept for over a decade. the chamber’s website, from 1 to 3 p.m. “It encourages people to elizabethtowncoc.com, n Mark Severn of Ca- recognize that the small and on its Facebook page. puto Brothers, mozzarella business owners are your n In Lititz, Venture stretching at the Aged & neighbors and friends; lo- Lititz is also coordinating Cured Shop, from 10:30 cal businesses play a huge special activities. Lititz am to 3 p.m. role in supporting com- Dollars, gift certificates n Eric Nadeau, owner munity activities.” that are honored at any of Victoria Leather Co., Although Small Busi- downtown shop or res- at The Deerskin Leather ness Saturday focuses on taurant, will be sold at lo- Shop, from 10 a.m. to 5 retail, Baldrige notes that cations throughout down- small businesses are more town on Small Business p.m. than just retailers. Saturday, says executive n Deb Sensenig, fudge- “Every large business director Holly DeKarske. master, at Pepper Lane started out as a small busi- PHOTO COURTESY KITCHEN KETTLE VILLAGE Additionally, shoppers Fudge & Sweets, all day. ness. Small businesses are Greg Uptegraph, owner and popcorn maker at Pappy’s Kettle Korn in Kitchen Kettle are encouraged to pick up n Linda Shollenberger, Village, will participate in a Meet the Makers event on Small Business Saturday. the backbone of our com- a Holiday Shopping Card doll creator, at Wash Pin munities. Anything we can at any of the 49 partici- Pals, all day. do to support their effort to easy to express our support County River Trail to stop will have special activi- pating retailers. For every n Greg Uptegraph, grow is important,” he says. for them, and to wish them in Columbia and make a ties such as face painting $20 spent, shoppers get owner and popcorn mak- A number of communi- success going forward.” day of it,” says Rebecca or crafts for kids as well as a stamp. Once the card is er at Pappy’s Kettle Korn, ties throughout the coun- n Marietta plans to Denlinger of Rising Tide refreshments. We all work filled, it can be entered in all day. ty will be encouraging kick off the holiday season Collaborative, the bor- together.” a drawing for a gift bas- n Patty Kim of Patty shoppers to “think local” with caroling, a visit from ough’s economic develop- In addition to the com- ket filled with items from Kim’s Jackets, at Girls Day on Small Business Satur- Santa and a tree lighting ment coordinator. munity’s diverse retailers, downtown Lititz mer- Out, from 10 a.m. to 5 p.m. day. in a free event from 5 to 7 The event will include a there will also be a num- chants. For more infor- n Donna McCubbin of p.m. at the Old Town Hall, hashtag contest at #Roll- ber of pop-up retailers — mation visit the Venture Luca and Danni Jewelry, Around the 5 W. Walnut St. It’s spon- StrollColumbiaPA. Ad- small retailers and entre- Lititz Facebook page. in The Jewelry Box, from county sored by Marietta Resto- ditional information will preneurs who don’t have n Manheim is not plan- noon to 3 p.m. n Manheim Town- ration Associates. be posted on the Susque- a dedicated retail space, ning any special activities n Alison Hood of ship commissioners unan- n Columbia will also hanna Valley Chamber Brewer says. Details of to mark the day. However, Thompson’s Candles, at imously approved a Small kick off its holiday season of Commerce’s website, MSMJ’s Small Business chamber administrator The Country Life, from 11 Business Saturday procla- on Small Business Sat- parivertowns.com, and at Saturday offerings will be Kelly Lauver says, “We love a.m. to 1 p.m. mation. “The reason that urday as it launches Roll, 360Lancaster.com. posted on the organiza- the idea of Small Business n Local artist Mary we were enthusiastic to do Stroll ... Shop & Dine. n Mount Joy’s effort tion’s Facebook page. Saturday; we have lots of Charles will demon- so is that small businesses “We have so much to of- is coordinated by Main n Elizabethtown’s of- small businesses to support strate her painting tech- employ a lot of people in fer — historic buildings, Street Mount Joy. “We ferings are as varied as its that day, and, of course, all niques at Dutchland our township and are a interesting shops, and welcome shoppers to retailers, says Kelly Fuddy year-round.” Galleries from noon to significant factor in our restaurants. Our intent shop in Mount Joy that of Elizabethtown Area 4 p.m. economic vitality,” board is to encourage people as day,” says MSMJ spokes- Chamber of Commerce. Meet the Makers For more information, vice president Albert Kling they roll and stroll along person Kim Brewer. “A Several of the vendors Another place that fea- visit . or Kitchen Kettle says. “Therefore it is very the Northwest Lancaster number of our retailers at Trellis Marketplace, a tures a variety of small Village’s Facebook page.

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Some planning special events and sales to attract customers

MARGARET GATES Harris says. CUSTOM CONTENT EDITOR She anticipates the 25 When it comes to small or so vendors will be a businesses, they don’t 60-40 mix of local ar- get much smaller than tisans and direct sales the ones you’ll find in consultants for compa- Tiny Town, a village of nies like LuLaRoe and kid-size playhouses in a Thirty-One. They’ve re- former factory building ceived about 75 applica- on Janet Avenue. tions for the 25 spots in Geared to the 7-and- the vendor fair, Harris under crowd, Tiny Town says. has a market, hospital, As an added incentive, mechanic shop, hair sa- Tiny Town will offer a lon and more — all run by special $5 admission for children and their imagi- parents, a $3 discount. nations. Admission for children Hannah and Dale will remain at $10. Harris opened Tiny Since Tiny Town’s Town only six months playhouses are located ago, but it’s somehow in a large, open space, appropriate that this parents will be able to interactive playplace of see their children while really small businesses they shop, Harris says. has big plans for its first “We are a small fam- FILE PHOTO Small Business Satur- ily that owns this busi- While children play in Tiny Town’s small businesses, their parents can shop at a vendor fair on Small Business Saturday. day on Nov. 25. ness. We’ve never done Tiny Town will host this before,” Harris says. a shop and play day on “Lancaster has been At Allergy Orchard, a just a wonderful thing Bethany and Cora Anne Furniture, which opened Black Friday and Small amazing. We want to give Willow Street store of- to do, and now I really Hurst of Brunnerville. its doors in Willow Street Business Saturday, fea- back to those around us. fering foods that are free think so.” Bethany will sign this summer. turing a vendor fair We want to encourage from many common For Klassie Kreations copies of “A True In honor of Small where parents can shop others.” food allergens, Small and Revive Us Again, Friend,” an illustrated Business Saturday, while their kids play. Tiny Town isn’t the Business Saturday shop- dual businesses selling book for young read- owner Andrew Mar- “We as a small business only new business do- pers will receive a free upcycled and repur- ers about bullying and shall is holding a 50 are trying to encourage ing a little something to treat from Goodness and posed items in the same a friendship between percent-off sale — on and support other small promote others on Small Joy Gluten-Free Bakery, space at Brickerville two horses. everything. He’s adding businesses,” Hannah Business Saturday. a Conestoga-based busi- House Specialty Cora Anne will sign an additional 5 percent ness owned by Karen Shoppes, Small Busi- copies of “Jolly the off for veterans. The Karr. ness Saturday is an op- Snowman and the Shady store carries custom Tammy Gingras- portunity to do what Lane Gang,” based on home furnishings and Moore and Karen they always do — some- stories her mom told her accessories. Di Pace opened Al- thing a little extra. growing up on a farm. “I’m hoping to get some lergy Orchard earlier “We always have some- Of course, Bailey and people to come through this month in Kendig thing special going on for Norma Hoshour, owner the store,” Marshall says. Square with a goal to our customers because of Klassie Kreations, He’s owned other make it easier for peo- that’s just us,” says Betsy hope customers also small businesses in ple with food allergies Bailey, owner of Revive will stop by to see their the past and knows the to shop for “safe” food. Us Again, which opened eclectic mix of home de- value of Small Business They are looking for- in September. cor and furniture, from Saturday. ward to their first Small On Nov 25, that some- primitives to industrial “It mainly targets peo- Business Saturday as thing special will be a chic to farmhouse. ple who are conscious of business owners. book signing featuring Home decor is also the the local area,” he says. “I’ve always loved young sisters/authors focus at Marshall Family “It does work.” Small Business Satur- FILE PHOTO Allergy Orchard owners Karen Di Pace, left, and Tammy day,” Gingras-Moore Gringras-Moore. says. “I thought it was SHOP LOCAL... 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CATHY MOLITORIS LNP CUSTOM CONTENT CONTRIBUTOR Chain stores seem to be everywhere in Lancaster County. It’s hard to open the paper without learning about a new big box store coming to town. While the chains may offer a boost to the economy and more shopping opportunities, they may be viewed differently by indepen- dent retailers who rely on their small- town connections to thrive. Grocery chains in particular are mov- ing into the county, with Wegmans, Lidl and Whole Foods Market scheduled to open within the next year. As the county experiences more and more national grocery stores, it’s affecting the mom- and-pop stores that have long dominat- ed the region. But, says Jim Kidwell, director of mar- keting, advertising and buying for Fam- ily Owned Markets, don’t count the local guy out just yet. “Our focus is in providing the best cus- tomer service that we can, along with the best local products that we can,” Kidwell says. Joining forces The Family Owned Markets have been working together as a group to serve cus- tomers since 2003, when Oregon Dairy, Yoder’s Country Market and Darren- kamp’s joined forces. VINNY TENNIS/STAFF PHOTOGRAPHER The group slowly grew to 16 stores From left, three generations of Darrenkamps — Jared, Jane and Joe — hold specialty items made at Darrenkamp’s Market in Willow in 2012, but Darrenkamp’s and its four Street, including sausage, home-cooked meals to go and sand tarts made with a recipe from Jane’s grandmother. stores left the group in August. Today, the group includes Musser’s Markets (with from shopping at a chain grocery store, The decision to leave the Fam- “We have a full-service meat depart- locations in Buck, Columbia, Mountville and the county has proven to be sup- ily Owned Markets consortium was ment where you can still get a butcher,” and Lebanon); Martin’s Country Market portive of smaller stores. prompted in part by the desire of Dar- he says. “We can do special cuts, cut any- in Ephrata; Yoder’s Country Market in “There’s a large percentage of people renkamps’ to market the signature items thing to order. … We have baggers at every New Holland; John Herr’s Village Market in central PA who believe in supporting only offered at their stores, he says. check-out stand. We have people outside in Millersville; and Oregon Dairy in Lititz. local businesses in their area, whether For instance, the stores make more who will load up your groceries. We pride Kidwell says the original motivation it’s the local ACE hardware store instead than 72 varieties of sausage in-house, ourselves on our customer service.” for forming the group is the same today of Home Depot, the corner diner vs. Ol- ranging from chicken and turkey sausage Kidwell says it’s important for own- as it was in 2003. ive Garden, or a Family Owned Markets to flavors including blueberry and crab. ers of the Family Owned Markets to be “They can much more easily compete store vs. a chain store,” he says. “We do “Our sand tarts are also a signature hands-on in day-to-day operations. with the larger chains with having more our best to buy as much as we can from recipe,” he says. “We used to only offer “It’s common to see our owners’ fami- stores and greater buying power,” he says. local fresh food vendors: produce, sea- them at Christmas, but they are so pop- lies in the stores, working and talking to Kidwell notes that the group is thriv- food, fresh deli and meats, etc. We be- ular that we now make them from Sep- customers,” he says. “Many of the chains ing because of a unique policy they’ve lieve in supporting our surrounding tember through April. We also have our are operated in other states or countries adhered to since the beginning. communities as well.” signature chicken salad, and we make on the opposite side of the world.” “While the stores must follow the ads Joe Darrenkamp, who owns the Dar- 4,000 pounds a week of that.” The same is true at Darrenkamp’s and marketing direction that the group renkamp’s grocery stores with his broth- Darrenkamp’s also buys produce di- stores as well. decides on, they are still encouraged to ers, Larry and Dave, agrees that offering rectly from growers in California and “You’ll see myself and my two brothers continue to do marketing on their own customers items they can’t get other Florida, providing the best prices for out on the floor,” Darrenkamp says, not- for their stores,” he explains. “It’s impor- places is part of the strategy the local customers, he notes. ing the business is a fourth-generation tant for them to gain the benefits of group grocery stores will be employing when it “We’re eliminating the middle man, grocery store. He and his brothers each advertising, but still keep in touch with comes to competing with larger chains. so we can sell our produce cheaper than have a son involved in the business. what made them who they are today.” “Where we shine — and we’ve been other stores are selling it for,” he says. around 85 years — is in our quality meats And, Darrenkamp says, shopping at a Distinguishing themselves A different experience and our perishables, including deli and local grocery store offers customers per- Like Darrenkamp’s, the Family Owned He says shopping at a Family Owned produce,” Darrenkamp says. “That’s sonal touches that might not be avail- Markets are working hard to compete Market offers an experience that differs what we hang our hat on.” able at some of the larger chains. 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LAURA KNOWLES By 1982, Susan and fect condition. Appoint- Kors, Gucci, DKNY, Ar- LNP CUSTOM CONTENT Ron Witman had de- ments are a must. mani and more — all at CONTRIBUTOR cided to open their own Witman or her father a fraction of their origi- When Ali Witman was consignment shop near personally inspect each nal prices. Some dresses a little girl, she often Lititz. Later they opened item for imperfections. might have been pur- helped her mother, Su- two other shops, one on The clothing that passes chased for as much as san Witman, at her Penn Oregon Pike in Lancast- their scrutiny is entered $500 or more. Township consignment er and the on Marietta into the store’s invento- “Some things still have shop. Pike near Rohrerstown. ry, then organized in the the original price tag on She never imagined They had three older store and tracked. Once them and have never that running her own sons, Andrew, Tyler and it’s sold, the consignor been worn,” she says. consignment shop Mitchell, who benefited receives a check for his “It’s pretty amazing.” would be in her future. from a huge selection of or her merchandise. People might have Now 24, Witman is a clothes for rough-and- It’s a good deal for the pushed an item to the small business owner, in tumble boys. consignor, who gets 50 back of the closet and the family shop that she It was Ali, though, who percent of the sale price. forgotten about it. Oth- operates with her father, spent the most time in Very few consignment ers may have gained or Ron Witman. It even has the shop. She was born in LAURA KNOWLES/LNP CORRESPONDENT shops offer a 50/50 con- lost weight. In the case her name on it: Ali Wit- 1983, a year after the first Ali Witman sorts clothing in her Lititz consignment shop. signment deal. Even of children, they simply man Consignment & shop opened. Her mom fewer send a check each outgrow things. Clothiers. brought her to work three shops were consol- business aspect of the month. Ron Witman is ob- Located at 403 W. Lex- sometimes, and when idated into one shop on shop. She also learned “People like getting a viously proud of his ington Road, northwest she was a little older, she Lexington Road, and Ali about pricing. check mailed to them daughter. He is in the of Lititz, Ali Witman entertained the younger kept feeling the lure of Coming up with prices every month,” Witman shop most days, with Consignment is filled to kids who came with their the family business. that make the customer says. “It lets them know the father-and-daughter the brim with like-new mothers to shop. She was 19 when her happy and give a con- that their stuff is selling.” team working together consigned clothing for “I never thought about father began suggesting signor a good return re- If items haven’t sold to keep the business run- men, women and chil- working in the business that they become true quires careful balance. in a reasonable period ning smoothly. dren. though,” says Witman, partners in the family She needs to know how of time, consignors can He has his own par- “A lot of people come who later pursued her business. much the item initially pick them up, or have ticular interest at the for an hour or more, and degree at Penn State, and “My dad started talk- cost, what will be fair to them donated to a local shop: motorcycle gear. they come often, too, be- is now a student at Mill- ing about it as a maybe,” the consignor and what charity like the Water As an avid Harley mo- cause the merchandise is ersville University. she says. “And I started price will bring a smile to Street Rescue Mission. torcyclist, he has focused always changing,” Wit- Still, it was in her blood. seeing it as more than the customer’s face. Witman says she is al- on establishing one of man says. She knew how to recog- just a job. It became fun “That can be tricky, but ways surprised to see the biggest selections of Her father recalls that nize the latest styles and to work here, because I have learned a lot,” she the quality of items that Harley Davidson gear, the idea for the consign- examine items for qual- it would be mine some- says. people bring to her. including boots, chaps, ment business came ity. She also knew what day.” Running a consign- There are famous names vests, rain gear, gloves, about when his late wife a great bargain second- Plus, Witman had al- ment shop is different in clothing, shoes, hand- jackets, pants and more. was working in social hand clothing could be ways enjoyed clothes than a retail business bags and accessories, “This part of the shop is work in Harrisburg in for a fashionable teen. and loved shopping, — Witman worked in including Kate Spade, kind of my baby. It’s what the early 1980s. She no- Try as she might, it thanks to her mother. In fashion retail for several Lilly Pulitzer, Vera Brad- I enjoy most about the ticed the small consign- looked like consignment 2012, she began to take a years — because the pric- ley, Ann Taylor, Dooney business,” Ron Witman ment shops people had would be in her future. more active role in run- ing is more fluid. They & Bourke, Coach, Ralph says. “That, and having in their own homes, re- Witman was a junior ning the business. She only accept clothing that Lauren, J. Crew, Buckle, the opportunity to work selling items they no lon- in high school when her learned about bookkeep- is in perfect or near-per- Versace, Chicos, Michael with my daughter.” ger wanted or needed. mother died in 2009. The ing and organizing the Prices so low you can’t say no! Your choice combo for $489.

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Saturday, November 25th from 9am-6pm Shop small and local for all your holiday gifts at Kitchen Kettle Village. Join us as we highlight eleven of our "Makers" in various shops throughout the day. Here is just a sampling of what you will find: • 10am-5pm - Meet Eric Nadeau, owner of Victoria Leather Company, at The Deerskin Leather Shop • 10:30am-3pm - Meet Mark from Caputo Brothers at the Aged & Cured EVEREST Shop for Mozzarella Stretching • Noon-3pm - Meet Donna McCubbin with Luca & Danni Jewelry at GROCERY The Jewelry Box • 1-3pm: Meet Wendy Ellis, owner, knitter, pattern maker, at Lancaster Yarn Shop 1621 Columbia Avenue • Lancaster PA • 717717-299-2624 299 2624 Visit kitchenkettle.com for a full list of “Makers.” OpOpenen 9:00AM - 7:30P7:30PMM

3529 Old Philadelphia Pike, Intercourse, PA • 800-732-3538 Monday - Thursday 9am-5pm; Friday 9am-9pm; South Asian Herbs & Spices • Lentils • Rice Saturday 9am-5pm; Closed Sunday • kitchenkettle.com And More International Dishes 6 WEDNESDAY, NOVEMBER 22, 2017 SMALL BUSINESS SATURDAY LNP | LANCASTER, PA

to the most likely con- Sometimes tributor. And, he adds, crowdfunding takes time to build. “Plan on making it takes crowdfunding your full-time job during the campaign,” he advises. a village “Make personal asks — phone calls, emails, cof- fee dates, etc.” to start a He cautions that any- one who is crowdfund- ing should not be shy. business “We always tell people in the Great Social En- terprise Pitch program How crowdfunding they need to be willing can turn vision into reality to lose some friends,” he says. “Meaning, they have to put themselves CATHY MOLITORIS velopmental disabilities out there and not be LNP CUSTOM CONTENT CONTRIBUTOR by offering meaningful afraid to ask once, twice employment,” she says. and three times.” When Sierra Wood got Wood used the website Above all, he says, suc- the idea for her small Indiegogo for crowd- cessful crowdfunding business, Meraki Mocha, funding. requires the acceptance she knew she’d need help “It was important for that it takes a village to to get it off the ground. me to have this platform VINNY TENNIS/STAFF PHOTOGRAPHER create a new business. So, the Lancaster woman as it allowed me to be Sierra Wood created Meraki Mocha through crowdfunding. She is currently catering, “You can’t do it alone,” turned to crowdfunding. able to give people a call but soon will employ people with developmental disabilities in a farm-to-table café. he says. “Build a team of Crowdfunding refers to action,” she says. believers to spread your to funding a business by Thanks to her efforts, lieves in what I am doing,” platform, he says. “For ex- appeal. message for you. A com- asking for many small she was able to raise she says, “which gives me ample, they might have a “They provide some pelling message is a ne- donations by a large more than $20,000 in confidence that my busi- new product with a com- sort of perk for the do- cessity, but not enough. group of people. Typical- just one month. ness will be successful.” pelling prototype, but nors, but it is typically Nor are a few Facebook ly, donations are solicit- “Crowdfunding has not enough cash to begin not equivalent to the posts. The message has ed through the Internet brought in enough money How it works full production. So, the donation amount. The to flow through many so- and social media sites. for me to get my business ASSETS in Lancaster crowdfunding campaign donation is more altruis- cial channels and many Wood spent more than up and running,” she says. supports businesses in- offers the opportunity to tic, because of the impact people.” five years dreaming of “(It) gave people the op- terested in crowdfund- pre-sell the item, in or- the business can have on For Mustafa Nuur, putting her business into portunity to join me on ing through a program der to have the necessary its targeted mission.” crowdfunding helped action, but it wasn’t until the journey of entrepre- called the Great Social cash up-front to actually Crowdfunding can be a launch his business in she started crowdfund- neurship through finan- Enterprise Pitch. Wood’s begin production.” viable way of testing the September. ing that her vision be- cial donations.” business raised the most Customers are enticed market for a new busi- Nuur won this year’s came a reality. But, just as importantly, money in this year’s to donate to the campaign, ness or product, he says. Great Social Enterprise “Meraki Mocha is a she says, she’s learned that competition. he says, because they are “It allows an entrepre- Pitch competition with farm-to-table café and the community supports “Crowdfunding is a po- given a discounted price neur to see if there is an Bridge, an online plat- catering business focused her business concept. tentially powerful tool or are ensured they’ll be actual demand for their form that allows people on empowering people “It showed me that the in the start-up funding able to obtain a limited- product,” he explains. to book experiences with with intellectual and de- community at large be- toolbox for entrepre- edition item. “They like it, but are peo- people from other cul- neurs,” says Jonathan The second type of ple willing to spend mon- tures. Coleman, co-executive successful crowdfund- ey on it? Crowdfunding is “These experiences are director of ASSETS. ing campaign involves a a little- to no-cost way of sold by refugee families However, he says, it’s business with a mission testing a product, service from Lancaster,” says not for everyone. that compels donors to or business.” Nuur, a former refugee In his experience, the support it, Coleman says. from Somalia. most successful crowd- “Social enterprises and Is it right for you? Thanks to crowdfund- funding campaigns have other impact-focused Coleman says suc- ing, which Nuur did 20% one of two key charac- businesses have the easi- cessful crowdfunding through Indiegogo, he teristics, he explains. est time with this,” he campaigns also require raised more than $7,300, The new business may says, adding that all of business owners to know which was 87 percent of offer a product or service the campaigns involved their audience and craft the needed start-up cost OFF that they are pre-selling in the Great Social En- the language and look for the business. on the crowdfunding terprise Pitch use this of a campaign to appeal “Crowdfunding should all of our BOOKS on be considered by any new business owner be- Small Shop Saturday cause of the double ben- efit it has — one being ★ ★ ★ ★ Area’sA Largest Selection Books Art Events raising funds to help you ooff Antique & Estate Jewelry start up your business, www.DogStarBooks.com but most importantly, Sun–Mon 11–3/Tues–Sat 10–5 the exposure it will give you in the market,” he ★ 401 West Lemon Street says. “You will benefit from getting a new in- sight to your target mar- ket by how they respond to your campaign.” Nuur encourages any- one starting a small busi- ness to consider crowd- 10-30% OFF funding. “I would encourage Select Bikes them to do it and also 50 SOUTH BROAD ST, LITITZ take any outcome as 717-627-3197 TU-FRI 9:30-5 / SAT 9:30-1 an insight in the event people don’t donate to 10% OFF your campaign,” he says. “It will be an experience Parts & Accessories worth going through.” With this coupon. 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Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep our communities thriving. It began in 2010 when American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The single day has grown into a powerful movement, and more people are taking part than ever before.

Small Business Saturday is the Saturday after and it sits between Black Friday and . This year, it falls on November 25.

As a Lancaster County consumer, you are a key part in helping our small businesses thrive. By shopping or dining at one of our small businesses this November 25, you’re showing your support for all the small communities around you. This means you could be helping local entrepreneurs offer more jobs, which invigorates the economy. Last year, more than 100 million people came out to shop at independently-owned small businesses on that day. This year, go out and support your favorite small business and search for savings on unique merchandise while experiencing spectacular service — a cornerstone of many small businesses.

It’s simple! Shop or dine at the local small businesses in this section. Your support will help to create jobs, power the economy and invigorate our communities. And that’s what makes Small Business Saturday a success. Information taken from ShopSmall.com

AAA Vacuum 1357 Fruitville Pike Lancaster 17601 Homestead Furnishings 161 S River St Maytown 17550 AK Interiors 246 W Orange St Lancaster 17603 Interstate All Battery Center 2359 Oregon Pike #101 Lancaster 17601 AM Jewelry INC. 50 S Broad St Lititz 17543 Ken’s Gardens 3552 W Newport Rd Intercourse 17534 AMERICAN PERIOD LIGHTING 3004 Columbia Ave Lancaster 17603 Ken’s Gardens 2467 Old Philadelphia Pike Smoketown 17602 Annie Bailey’s 28 E King St Lancaster 17602 Kimrik GARDEN CENTER 1135 Beaver Valley Pike Lancaster 17602 ART MATTERS 780 Eden Rd, Building 2, 2nd Floor Lancaster 17601 Kitchen Kettle Village 3529 Old Philadelphia Pike Intercourse 17534 B R Books 1933 Fruitville Pike Lancaster 17601 Lancaster City Alliance 115 E King St Lancaster 17602 Best For Less DISCOUNT LH Brubaker 340 Strasburg Pike Lancaster 17602 FURNITURE & MATTRESS 417 Locust St Columbia 17512 LH Brubaker 896L Plaza Blvd Lancaster 17601 Bird-in-Hand Bake Shop 542 Gibbons Rd Bird in Hand 17505 Main Street Peddler 22 E Main Street Lititz 17543 Blossom Med Spa 190 Good Dr Lancaster 17603 Min D’s BOUTIQUE 4 Sturgis Lane Lititz 17543 Brighton COLLECTIBLES 3529 Old Philadelphia Pike Intercourse 17534 Morr Outdoors 2298 Willow Street Pike Lancaster 17602 Clemintines 25 E Main St Lititz 17543 Neto’s Pizza 2319 E Lincoln Highway Lancaster 17602 Cornfields 245 Gristmill Rd New Holland 17557 Olde Mill House Shoppe 105 Strasburg Pike Lancaster 17602 Dogstar Books 401 W Lemon St Lancaster 17603 Ooh La La Consignment 3014 Columbia Ave Lancaster 17603 Domaki Leather 85 W Main St Leola 17540 ReUzit Shop of New Holland 707 W Main St New Holland 17557 Ebersole’s VacUUM 20 Beaver Valley Pike Willow Street 17584 THE Right Shoe 2112 Harrisburg Pike, Suite 321 A Lancaster 17601 Everest Indian Grocery Store 1621 Columbia Ave Lancaster 17603 Sam’s Man Cave 2207 Lincoln Highway East Lancaster 17602 Fillings 681 Harrisburg Ave Lancaster 17603 Shirk’s Bike Shop 1649 Ligalaw Road East Earl 17519 Fiorentino’s Restaurant 500 Airport Rd Lititz 17543 Speckled Sheep 705 Olde Hickory Rd Lancaster 17601 Forry’s Country Store 820 Ivy Dr Lancaster 17601 Stone BBQ Supply 1920 Lincoln Highway East Lancaster 17602 THE Framery Etc 1912 Fruitville Pike, Lancaster 17601 Sunset Health 3123 Lincoln Highway Paradise 17562 Furs by Susan 1 Frederick St Hanover 17331 Willow Valley Double Tree 2400 Willow Valley Street Pike Lancaster 17602 Hajoca 1418 Fruitville Pike Lancaster 17601 Witmer Quilt Shop 1076 W Main St New Holland 17557 Heritage Floors 60 N Ronks Rd Ronks 17575 Zigg’s Bakery 800 E Newport Rd Lititz 17543 Hinkletown Sewing 232 Wanner Rd Ephrata 17522 8 WEDNESDAY, NOVEMBER 22, 2017 SMALL BUSINESS SATURDAY LNP | LANCASTER, PA

Most have found a happy medium, That took some perfecting to reduce where as much as 80 percent of their the risk of breakage with bubble wrap sales are in a real-life store and 20 per- and crush-proof packaging. At first, cent or less comes from online shop- Olio offered free shipping for orders pers. It all depends on the product and over $100. how to best reach the market. They found that $100 was a little too high. They then reduced it to free ship- Customers far and wide ping on orders of $50 or more, and cus- At Olio Olive Oils & Balsamics in tomers loved it. They were more than Lititz, it’s all about tasting the prod- happy to stock up on Lemon in White ucts. With some 104 varieties of olive balsamic, Tuscan herb olive oil, 25 Star oils and balsamic vinegars, not to men- balsamic, mix-and-match sampler sets tion 75 salts and sugars, plus 40 hon- and other popular products online. eys, most customers want to taste be- “By having an e-commerce presence, fore they buy. we are covering every avenue and mak- How else can you decide if you pre- ing sure our customers get what they fer an olive oil from Portugal or maybe need, even if they live in Florida or one from Greece or California? How do Maine,” Desimone says. “Our online you know that the chocolate balsamic sales continue to go through the roof.” will be perfect over vanilla ice cream or the blackberry balsamic is the perfect Relishing the opportunity companion for fresh peaches? For Kitchen Kettle Village in Inter- The shop has lots of other items for course, having an online store would the kitchen, such as dipping bowls, never have been imagined when the pastas, cookbooks and oil contain- family business got started in 1954. FILE PHOTO ers. About 90 percent of the sales at The internet didn’t even exist. Olio in Lititz offers online sales, although about 90 percent of sales are in the store. Olio are at the shop, with tasting as an Pat and Bob Burnley had purchased important aspect of sales, says Peter a small jelly business and set up opera- Desimone, who has owned the fam- tions in their new two-car garage. Lo- ily business with his parents, Joe and cal farm women helped to make the Judy Desimone, since 2012. jams and relishes. To sell or not The remaining 10 percent is online Known for her signature chow chow sales. relish, Pat Burnley’s business grew and “We found that we had to have an on- grew. Today, the Jam & Relish Kitchen line site because customers wanted to is surrounded by a village of 40 shops, to sell online replenish their supply of products, es- restaurants and an inn. It is run by sec- pecially those from outside the area,” ond generation Mike Burnley, Joanne Desimone says. “We needed a way that Ladley and Jim Burnley, and third gen- E-commerce complements brick-and-mortar they could order online after they go eration Michelle Rondinelli, Devon sales for some local businesses home and need to restock.” Burnley and Allyson Gibson. Of course, having online sales means Each year some 750,000 visitors that Olio has to ship the products to come to Kitchen Kettle Village and its LAURA KNOWLES their customers, who come from all Jam & Relish Kitchen. Most come of LNP CUSTOM CONTENT CONTRIBUTOR over the country. They are also popu- Pennsylvania, New York, New Jersey, lar as holiday gifts sent from local cus- Maryland and Delaware. A few best- For local businesses, it can be a tough they have relied on for years. Oth- tomers who want to share Lancaster sellers include pepper jam, pineapple call to decide if they are ready to get ers are eager to launch e-commerce County’s bounty with their friends and salsa, strawberry vanilla jam and pick- involved in selling their merchandise websites that will bring more custom- family. led beets. online with an e-commerce presence. ers their way, even ones across the Since the oils and vinegars come in Despite its old-fashioned start, Some prefer to stick with the tried- country or on the other side of the glass bottles, extra care must be taken Kitchen Kettle Village was on the crest and-true bricks-and-mortar store that globe. in shipping the fragile glass bottles. E-COMMERCE, page 9

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E-commerce: Complementing brick-and-mortar shops

Continued from 8 of internet sales, with a website in July 1998 and e- commerce sales starting soon after. Color catalog sales began in 1995, and Kitchen Kettle had a mail- The Strasburg Train Shop at the order brochure since the early ‘80s. Choo Choo Barn Several thousand customers purchase from their does about 10 online store, mostly purchasing top sellers and a se- percent online lection of corporate and holiday gifts, as well as fa- sales. vors for weddings, and bridal and baby showers. “E-commerce provides an important service to our guests, allowing us to continue fulfilling their prod- uct needs very conveniently and efficiently. We feel that e-commerce is an area of opportunity for us in the future,” says Lisa Horn, a spokesman for Kitchen Kettle Village. Shipping trains and more The Strasburg Train Shop at the Choo Choo Barn is another Lancaster County family business that relies on sales through e-commerce. The shop was started FILE PHOTO by Tom and Linda Groff in 1961. The 2,000-square-foot store is jammed full of thou- to 2002, and have satisfied thousands of customers ’50s-era dress, and the next it’s gone. The real mink sands of train products to help hobbyists and collec- with our excellent customer service and super fast stole might be sold before Crow could even list it on tors build the model train layout of their dreams. shipping.” a website. She wouldn’t have the time or resources to “I’d say that 90 percent of shoppers still come into keep an online site up to date. the store, but another 10 percent order online,” says The old-fashioned way Customers of the vintage clothing shop on Main the Groffs’ daughter, Kristi Groff Largaza. There are still a few family businesses that have not Street seem to like finding surprises among the The website features products from Lionel, MTH, made the leap to e-commerce sales. They have dis- racks, whether it’s a vintage wedding gown, a string of Atlas, Bachmann and others, as well as an option to tinct reasons for sticking to the bricks-and-mortar pearls, a Jackie-style pillbox hat or a hippy-era flower purchase advance tickets to the display layout next approach. child dress. Crow does encourage customers to check door at the Choo Choo Barn, Largaza says. There are “With a vintage clothing business, it is too hard in with her if they are looking for something special. also some custom-decorated die-cast items. to have a website. Our merchandise changes by the “The thing with shopping vintage is that you have “Our goal is to offer you unique products at rea- hour or even by the minute,” says Kim Crow of The to move quickly,” Crow says. “If you see something sonable prices,” she says. “We have been doing web Curiosity Shoppe in Lititz. you like, better not wait. It will probably be gone if and mail orders for about 15 years now, dating back One moment, there is a red-and-white polka dot you go home without it.”

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Markets: Keeping pace Shop: Strong retail

Continued from 4 zations in central PA.” “Those have been selling Continued from 1 for support, including supporting small busi- with incoming chains, While he says the in- very well for us.” take steps to ensure suc- SCORE and ASSETS. nesses, Betancourt says Kidwell says. coming flux of chain gro- The Mount Joy loca- cess in a competitive Additionally, he says all he sees a bright future “We believe we have to cery stores isn’t keeping tion of Darrenkamp’s market. small businesses should for retail in the region. focus on what has made us him up at night, Darren- will also begin selling Betancourt cautions ensure they have an en- “Community First successful so far, only we kamp admits he’s a little alcohol later this year, that while many people gaging website and social Fund knows that locally need to do it better, more worried, but he’s opti- may dream of opening media presence, and that he says. owned small businesses efficiently and cheaper,” he mistic about the future their own retail shop, they think beyond brick- says. of the local stores. And, above all, he em- more than passion is and-mortar storefronts, are the key to the vital- Along with keeping “Competition is a good phasizes that the stores needed to succeed. He particularly if they’re ity of small cities,” he prices low, offering a thing,” he says. “It sharp- will continue to put cus- advises that entrepre- selling a product that says. “We are proud to wide variety of locally ens up everybody. It tomers first and to treat neurs do their research, may be popular outside support businesses that sourced food, and pro- keeps you on your toes.” both customers and em- develop a detailed busi- of the county. bring new jobs and ex- viding a personal touch, He says his stores ployees like family. ness plan and use re- With the environment citement to Lancaster the local stores also plan to compete by of- Kidwell agrees, adding sources readily available of the county ripe for County.” distinguish themselves fering good prices and that the Family Owned from chain stores be- quality service, while Markets take the first cause they have a stake looking for new ways to word in their name to in the local community. stay relevant as chains heart. S M A L L B U S I N E S S “We try to do our best come in. to support local com- For instance, the stores “We believe in our cus- IN LANCASTER COUNTY munity organizations,” have recently begun offer- tomers, our stores and Kidwell says. “In our ing home-cooked meals our families,” he says. 14 years, we have given to go, featuring a meat “We try every day to back over $1 million to entrée and veggie sides, treat our customers like $3.625 40% 15% locally operated organi- perfect for busy families. part of our family.” Loans that Loans that went to million went to women African American Amount of loans the business owners business owners Connect Facebook, Twitter & Instagram: Community First Fund with us has made to more than 50 retail business 33% 8% in Lancaster Loans that Loans that went County since 2007. went to Hispanic to Asian business business owners owners Christmas at Homestead Source: Community First Fund “A Gathering of Holiday Splendor Awaits You!”

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