Browser Behaviour & Statistics Report

Q4 2011 RESULTS INTRODUCTION

The purpose of this report is to showcase the trends and habits of those searching for a property on propertyfinder.ae.

The data is derived from over:

• 850,000 visits • 7,000,000 page impressions • 110,000 live properties • 3,000 brokers • 55,000,000 search result page views

The report has been broken down into the buy section (in red) and rental section (in blue) with sub categories in each segment.

The report breaks down 4 key elements of search parameters:

• Location Search Terms • Price Bands • Bedrooms • Property Types

It then provides the top 20 results in each sub category by property page views and by emails sent to generate qualified leads.

Each chart result is accompanied by a pie graph segregating the top 10 (in a 100% circle amongst themselves) to visually pinpoint the strength of section leaders.

In addition, a short synopsis is provided to help translate the results.

We hope you will benefit from this report and use it towards your commercial objectives.

2 CONTENTS

BUY Location Search Terms Property Views 4 BUY Location Search Terms Emails Sent 4 BUY Price Bands Property Views 5 BUY Price Bands Emails Sent 5 BUY Bedrooms Property Views 6 BUY Bedrooms Emails Sent 6 BUY Property Types Property Views 7 BUY Property Types Emails Sent 7

RENT Location Search Terms Property Views 8 RENT Location Search Terms Emails Sent 8 RENT Price Bands Property Views 9 RENT Price Bands Emails Sent 9 RENT Bedrooms Property Views 10 RENT Bedrooms Emails Sent 10 RENT Property Types Property Views 11 RENT Property Types Emails Sent 11

3 BUY Location Search Terms

By Property Views

!"#$%&'$()$#*+$,&-./0&12$3+$45&'65/+$70682$ BUY - Location Search Terms Property Views '1$A89:& 1 Marina 18.93% !"#$%&5$)A& J,& 721&FG(%)H:& 4,& !"#$%&'$(%)$& 2 Palm 10.13% I,& *+,& 3 7.27% D/%($<1:&E%..:& +,& 4 Downtown Dubai 6.22% B($#%$)&@$)?21:& 5 Jumeirah Beach Residence 5.98% C,& 6 5.22% -$./&0"/1%($2& 7 4.73% 34,& 8 The Springs 4.49% 0"/1%($2&>1$?2& @1:%A1)?1& 9 Dubai Land 3.64% =,& !89)<89)&!"#$%& 0"/1%($2&5$61& 10 Meadows 2.97% =,& 7891(:& 3;,& 11 Jumeirah Village Circle 2.58% 12 International City 2.48% Notes To Mention 13 2.19%  is still in top position gaining two points of share, 14 Jumeirah Village Triangle 1.96% whilst lost two points of share since Q3 2011. 15 1.89% 16 Greens 1.87% Jumeirah Village Triangle makes an appearance in the top 20. 17 The Lakes 1.72% Jumeirah Village Circle jumped from 19 in Q3 2011 to 11 in Q4 doubling their share due to the number of properties available at 18 Jumeirah Park 1.68% low prices. 19 1.63% 20 Dubai Silicon Oasis 1.60% The top three remain the same in both Q4 2010 and 2011. Total 100.0% Also since Q4 2010 the Palm has lost 2 points, Jumeirah, and have dropped out of the top 20. By Emails Sent

!"#$%&'$()$#*+$,&-./0&12$3+$45.062$781/$ BUY - Location Search Terms Emails Sent <"6%)/66&<$E& G);/()$;%4)$:&H%;E& F,& '/$?456& 1 Dubai Marina 19.64% F,& F,& 2 Jumeirah Lake Towers 11.59% D($#%$)&>$)=0/6& !"#$%&'$(%)$& 8,& *+,& 3 Palm Jumeirah 8.11% 30/&AB(%)C6& 4 8.03% 8,& 5 Jumeirah Beach Residence 5.86% 6 The Springs 4.51% -"./%($0&1$2/& -"./%($0&/6%?/)=/& 78,& @,& 8 Business Bay 3.74% 9 Meadows 3.68% !45);45)&!"#$%& 77,& 9$:.&-"./%($0& 10 International City 3.35% 77,& 11 Greens 3.00% 12 Dubai Land 2.82% Notes To Mention 13 Discovery Gardens 2.32% 14 Old Town 2.01% Dubai Marina gained almost 4 points of share of leads since Q3 2011 maintaining top spot due to its large number of good value high quality 15 Dubai Silicon Oasis 1.91% units and facilities. 16 The Views 1.86% Emirates Hills makes an appearance in the top 20 for share of leads. The 17 Jumeirah Park 1.81% exclusive location remains ever popular with the millionaires of Dubai. 18 The Lakes 1.46% Small gains in share for Downtown Dubai and Business Bay since Q3 2011. 19 Jumeirah Village Triangle 1.40% These will be areas to watch over the coming year as investors continue to 20 Emirates Hills 1.35% look for high quality units in sought after locations. Total 100.0% Comparing Q4 2010 to Q4 2011 shows that Discovery Gardens dropped from 7 to 13 losing half its percentage points, whilst Downtown Dubai rises from 9 to 4 almost doubling their percentage points.

4 BUY Price Bands

By Property Views

/"&##"###$%$ ."###"###$%$ BUY - Price Bands Property Views ."###"###$'()$ !"#$%&'$()$*+,$-./01$*2345$6,$-.&'1.7,$8/195$ ."&##"###$ .+$ '()$ !"###"###$%$ 1 1,000,000 - 1,500,000 15.66% /"###"###$%$ /+$ !"&##"###$'()$ /"&##"###$'()$ 2 1,500,000 - 2,000,000 15.51% !*+$ .+$ 3 500,000 - 1,000,000 12.88% ,"&##"###$%$ /"###"###$'()$ 4 2,000,000 - 2,500,000 11.42% -+$ !"&##"###$%$,"###"###$ 5 10,000,000 AED and more 10.29% #$%$&##"###$'()$ '()$ *+$ !-+$ 6 0 - 500,000 7.39% 7 2,500,000 - 3,000,000 5.94% !#"###"###$'()$012$ 3456$ 8 3,000,000 - 3,500,000 3.98% !,+$ 9 3,500,000 - 4,000,000 3.52% ,"###"###$%$ &##"###$%$!"###"###$ ,"&##"###$'()$ '()$ 10 4,000,000 - 4,500,000 2.71% !/+$ !.+$ 11 4,500,000 - 5,000,000 2.10% 12 5,000,000 - 5,500,000 1.56% Notes To Mention 13 5,500,000 - 6,000,000 1.39% 30% of all searches are for properties valued less than 14 7,000,000 - 7,500,000 1.16% AED 1,000,000. 15 7,500,000 - 8,000,000 1.04% All price bands stand in exact rank order as in Q3 and there 16 6,000,000 - 6,500,000 0.76% were only slight percentage point changes. 17 6,500,000 - 7,000,000 0.75% 18 8,500,000 - 9,000,000 0.65% 19 8,000,000 - 8,500,000 0.45% 20 9,000,000 - 9,500,000 0.44% Total 100.0%

By Emails Sent

6#"""#"""$%$ BUY - Price Bands Emails Sent -#"""#"""$%$ 6#!""#"""$'()$ !"#$%&'$()$*+,$-./01$*2345$6,$#72/85$913:$ -#!""#"""$'()$ -+$ 1 500,000 - 1,000,000 19.62% 6+$ 2 1,000,000 - 1,500,000 18.38% -#!""#"""$%$ 6#"""#"""$'()$ 3 1,500,000 - 2,000,000 14.47% !""#"""$%$&#"""#"""$ 6+$ '()$ 4 0 - 500,000 AED 11.74% &"#"""#"""$'()$/01$ *&+$ 2345$ 5 2,000,000 - 2,500,000 7.23% !+$ 6 2,500,000 - 3,000,000 5.96% *#!""#"""$%$ 7 10,000,000 AED and more 4.65% -#"""#"""$'()$ ,+$ 8 3,500,000 - 4,000,000 3.96% &#"""#"""$%$ *#"""#"""$%$ &#!""#"""$'()$ 9 3,000,000 - 3,500,000 3.70% *#!""#"""$'()$ &#!""#"""$%$ *"+$ "$%$!""#"""$'()$ .+$ *#"""#"""$'()$ 10 4,000,000 - 4,500,000 2.46% &-+$ &,+$ 11 4,500,000 - 5,000,000 1.72% 12 5,500,000 - 6,000,000 1.21% Notes To Mention 13 5,000,000 - 5,500,000 1.20% 14 6,000,000 - 6,500,000 0.83% Properties of 10m + gained 2 points of share for leads and moved from 9th to 7th since Q3 2011. 15 7,500,000 - 8,000,000 0.65% 16 8,000,000 - 8,500,000 0.50% 36% of all emails sent are for properties less than 17 6,500,000 - 7,000,000 0.43% AED 1,000,000. 18 7,000,000 - 7,500,000 0.40%  Properties AED 4,000,000 and above receive 10% of all leads. 19 8,500,000 - 9,000,000 0.31% 20 9,500,000 - 10,000,000 0.31% Total 100.0%

5 BUY Bedrooms

By Property Views

!"#$%&'$()$*+,$*-./&&01$2,$3/&'-/4,$56-71$ BUY - Bedrooms Property Views 1" '" '2" 1 2 22.72% #$"!$" &$" +,-./0" )$" 2 3 19.81% '$" !" !#$" )" 3 1 17.32% *$" 4 4 12.76% 5 5 9.52% #" !%$" 6 studio 7.49% 7 6 4.93% (" 8 Uncategorised 2.57% &#$" 9 7 1.82% &" 10 7+ 0.65% &'$" Total 100.0%

Notes To Mention

1, 2 and 3 bedroom properties lost points of share since Q3 2011 while studios gained in popularity.

Overall the points and ranking stayed fairly stable from Q3 to Q4 2011with 2 bed properties remaining top.

By Emails Sent

!"#$%&'$()$*+,$*-./&&01$2,$#03451$6-78$ BUY - Bedrooms Emails Sent #" 2" 3" 1 2 26.02% 1" 1$" !$" %$" '$" #$" 2 1 22.66% *+,-./" !" 0$" !#$" 3 3 20.51% 4 4 9.36% (" )$" 5 studio 7.56% 6 5 5.65%

%" 7 Uncategorised 4.67% !&$" 8 6 2.13% 9 7 0.73% &" !'$" 10 7+ 0.47% Total 100.0%

Notes To Mention

2 Bedroom properties remain in top position for emails sent gaining 2 points of share when compared to Q3 2011.

1 bedroom properties also gained since Q3 2011 adding 4 points to their share of leads.

Studios gained just over one point in Q4, comparing to Q3 2011.

6 BUY Property Types

By Property Views

!"#$%&'$()$*+,$*-./&&01$2,$3/&'-/4,$56-71$ BUY - Property Types Property Views 1" '" '2" 1 Apartment 55.68% !$" +,-./0" )$" #$" &$" 2 Villa 36.73% '$" !" !#$" 3 Penthouse 2.07% )" *$" 4 Townhouse 1.40% 5 Office Space 1.29% #" !%$" 6 Duplex 0.55% 7 Land 0.51% (" 8 Whole Building 0.41% &#$" 9 Hotel Apartments 0.25%

&" 10 Shop 0.22% &'$" Total 100.0%

Notes To Mention

Since Q3 2011 penthouses doubled their share of views going from 1 to 2% Villas stayed in 2nd place gaining 2 percentage points compared to Q3 2011. Apartments and villas together make up 94% of all searches. Apartments have gained 3 percentage points since Q4 2010.

By Emails Sent

='(%97:;') BUY - Property Types Emails Sent <,) 122.3')4"#3') 678(97:;') 1 Apartment 65.54% 5,) <,) 2 Villa 25.95%

-.//#) 3 Office Space 3.71% 0+,) !"#$%&'(%) *+,) 4 Townhouse 1.01% 5 Penthouse 0.89% 6 Whole Building 0.55% 7 Retail 0.55% 8 Land 0.35% 9 Full floor 0.32% 10 Shop 0.28% !"#$%&'$($)*+$,-&'.-/+$%+'.0$1+$#23450$6.7/$ Total 100.0%

Notes To Mention

Villas lost 12.5 points of their share of leads while apartments gained 8.5 points compared to Q3 2011.

Since Q4 2010 apartments have lost 2 points of share whilst villas have gained 3 points of share.

7 RENT Location Search Terms

By Property Views

!"#$%&'$()$*+,-$.&/0-1&,2$34$56&'+6-4$71+82$ RENT - Location Search Terms Property Views @($#%$)&C$)B219& 1 Dubai Marina 18.21% '%(D%F& 0"/1%($2&A1$B2& E,& 2 Palm Jumeirah 7.17% E,& !"#$%&'$(%)$& C19%D1)B1& *+,& E,& 3 Jumeirah Lake Towers 6.69% 4 Jumeirah 4.82% @.&A$(92$& ?,& 5 The Springs 4.67% 6 Downtown Dubai 4.38% !78)>78)&!"#$%& ?,& 7 4.31%

-$./&0"/1%($2& 8 Jumeirah Beach Residence 4.04% 621&;<(%)=9& 3*,& :,& 9 Mirdif 3.93% 0"/1%($2& 0"/1%($2&4$51& 10 Arabian Ranches 3.76% :,& 6781(9& 33,& 11 Discovery Gardens 3.76% 12 Dubai Land 3.57% Notes To Mention 13 Umm Suqueim 3.26% Dubai Marina remains firmly in top position adding 1.34 percentage 14 Sheikh Zayed Road 2.85% points to its share of views compared to Q3 2011. 15 Business Bay 2.63%  From Q3 2011 Arabian Ranches drops from 3rd position to 10th losing 16 Jumeirah Village Circle 2.31% 2.5 percentage points. Recent price rises means this community now has to directly compete with other sought after areas such as Umm Suqueim, 17 Deira 2.22% Jumeirah and The Springs. 18 Greens 2.07% Mirdiff makes it into the top ten with almost 4% of property views as 19 IMPZ 1.91% consumers seek out the value and quality this area is becoming known for. 20 Tecom 1.71% Although there have been a few changes to position, Q4 2010 vs Q4 Total 100.0% 2011 shows no significant changes to share of points.

By Emails Sent

!"#$%&'$()$*+,-$.&/0-1&,2$34$560172$8+,-$ RENT - Location Search Terms Email Sent '%(@%I& -"./%($0& 1 Dubai Marina 20.70% 30/&FG(%)H6& E,& J,& 2 Jumeirah Lake Towers 8.10% E,& !"#$%&'$(%)$& *+,& 3 Palm Jumeirah 6.62% ="6%)/66&=$C& E,& 4 Downtown Dubai 5.66% !%6>4B/(C&D$(@/)6& 5 Jumeirah Beach Residence 4.68% E,& 6 Discovery Gardens 4.06% 7 Business Bay 4.00% -"./%($0&=/$>0& ?/6%@/)>/& 8 The Springs 3.88% A,& -"./%($0&1$2/& 9 3.66% !45);45)&!"#$%& 345/(6& <,& 8$9.&-"./%($0& 7*,& 10 Jumeirah 3.47% 7:,& 11 Sheikh Zayed Road 3.20% 12 Al Barsha 3.00% Notes To Mention 13 Deira 2.71% When compared to Q3 2011Dubai Marina gains 2.6 points of 14 Arabian Ranches 2.59% share keeping the community firmly in first place for emails sent. 15 Greens 2.39% Old Town makes an appearance in the top 20 for emails sent for 16 Dubai Land 2.19% the first time. 17 Tecom 1.98% 18 International City 1.93% Despite the drop in number of property views for Arabian Ranches properties, the emails sent remained fairly static from Q3 2011. 19 Old Town 1.88% 20 Umm Suqueim 1.87% In comparison to Q4 2010, the Springs have lost nearly 3 percentage points from 4 to 8 and Umm Suqueim dropped from Total 100.0% 12 to 20 losing nearly half of its share.

8 RENT Price Bands

By Property Views

*&"#"""$ .""#"""$%$ RENT - Price Bands Property Views %$ .."#"""$'()$ !"#$%&'$()$*+,-$./01+$23,45$67$./&'+/-7$80+95$ .""#"""$ +,$ 1 60,000 - 80,000 12.65% '()$ !"#"""$%$&"#"""$'()$ *+,$ 2 80,000 - 100,000 12.01% !,$ *!"#"""$%$*&"#"""$ '()$ 3 40,000 - 60,000 9.93% /,$ &"#"""$%$*""#"""$ '()$ 4 120,000 - 140,000 9.53% *-,$ *-"#"""$%$*!"#"""$ 5 20,000 - 40,000 8.44% '()$ 6 100,000 - 120,000 7.97% /,$ 7 140,000 - 160,000 7.45% *""#"""$%$*."#"""$ 8 160,000 - 180,000 7.35% '()$ -"#"""$%$!"#"""$'()$ /,$ *.,$ 9 180,000 - 200,000 5.26% ."#"""$%$-"#"""$'()$ *."#"""$%$*-"#"""$ *",$ '()$ 10 200,000 - 220,000 3.77% **,$ 11 0 - 20,000 2.96% 12 240,000 - 260,000 2.40% Notes To Mention 13 220,000 - 240,000 2.37% No significant changes since Q3 2011. AED 60,000 to 80,000 14 300,000 - 350,000 2.03% spent the last two quarters as the most searched for properties. 15 500,000 AED and more 1.66% AED 0 to 100,000 cater for nearly half the searches at 46%, 16 260,000 - 280,000 1.35% this is due to the young workforce including young couples and 17 350,000 - 400,000 1.04% singles looking for better value apartments. 18 280,000 - 300,000 0.92% Properties over 220,000 AED account for only 12.67% of 19 400,000 - 450,000 0.59% searches. 20 450,000 - 500,000 0.31% Total 100.0%

By Emails Sent

*&"#"""$%$ RENT - Brice Bands Email Sent !"#$%&'$()$*+,-$./01+$23,45$67$#83095$:+,-$ /""#"""$'()$ -+$ 1 60,000 - 80,000 AED 16.60% *!"#"""$%$ "$%$/"#"""$'()$ *&"#"""$'()$ ,+$ !"#"""$%$&"#"""$'()$ 2 80,000 - 100,000 AED 13.24% *&+$ 1+$ 3 40,000 - 60,000 AED 11.39% *-"#"""$%$*!"#"""$ 4 120,000 - 140,000 AED 10.38% '()$ &"#"""$%$*""#"""$ 1+$ '()$ 5 20,000 - 40,000 AED 10.30% *,+$ *""#"""$%$*/"#"""$ 6 100,000 - 120,000 AED 7.82% '()$ 7 140,000 - 160,000 AED 6.78% 0+$ 8 160,000 - 180,000 AED 6.09%

/"#"""$%$-"#"""$'()$ -"#"""$%$!"#"""$'()$ 9 0 - 20,000 AED 4.38% **+$ */"#"""$%$ *.+$ 10 180,000 - 200,000 AED 4.03% *-"#"""$'()$ **+$ 11 200,000 - 220,000 AED 2.38% 12 220,000 - 240,000 AED 1.66% 13 240,000 - 260,000 AED 1.18% Notes To Mention 14 300,000 - 350,000 AED 1.12% 56% of all leads are to properties below AED 100,000 15 350,000 - 400,000 AED 0.65% 16 500,000 AED and more 0.58% Rentals from 200,000 to 500,000 AED account for less than 10% of emails sent to brokers. 17 260,000 - 280,000 AED 0.47% 18 400,000 - 450,000 AED 0.40% 19 280,000 - 300,000 AED 0.36% 20 450,000 - 500,000 AED 0.18% Total 100.0%

9 RENT Bedrooms

By Property Views

!"#$%&'$()$*+,-$.+/0&&12$34$50&'+0-4$67+82$ RENT - Bedrooms Property Views 0" 1" 2" 3" 1 2 30.05% )*+,-." 1%" !%" &%" $%" $%" 2 1 22.43% /%" 3 3 19.11% !" (" #$%" &&%" 4 4 10.83% 5 studio 8.23% 6 5 5.76% 7 7 1.70% 8 6 1.13% #" &'%" &" 9 7+ 0.36% !#%" 10 Uncategorised 0.30% Total 100.0%

Notes To Mention

Smaller properties fared better than larger homes in Q4. The vast majority of the market is still budget conscious which we see in the shift towards smaller properties. 4, 5 & 6 bed properties all lost share of views when compared to Q3 2011. Following Q3 2011 1 bed properties jumped into second place from third swapping places with three bed properties.

By Emails Sent

!"#$%&'$()$*+,-$.+/0&&12$34$#15672$8+,-$ RENT - Bedrooms Email Sent 1" &" 2" '" 1 2 30.90% /" #%" #%" $%"$%" .%" 2 1 26.32% 0%" !" #$%" 3 3 16.98% ()*+,-" 4 studio 9.78% $.%" 5 4 8.09% 6 5 3.44% 7 7 3.13% #" 8 6 0.71% $'%" $" 9 7+ 0.51% !&%" 10 Uncategorised 0.09% Total 100.0%

Notes To Mention

Studio apartments, 1 bed & 2 bed properties all saw significant gains in share since Q3 2011 while 3 & 4 bed properties lost 9 points between them.

1, 2 and 3 beds dominated 74% of all leads

10 RENT Property Types

By Property Views

234$%)%'$&)564%'/) 899.:')2"#:') RENT - Property Types Property Views #"#$%&'(%7) ;,) <4=(34>7') 0,) ;,) 1 Apartment 63.15% 2 Villa 29.08% 3 Short term &Hotel apartments 3.26% -.//#) 01,) 4 Office Space 1.14% 5 Townhouse 1.08% !"#$%&'(%) *+,) 6 Penthouse 0.47% 7 Duplex 0.37% 8 Hotel Apartments 0.34% 9 Retail 0.33% 10 Compound 0.27% !"#$%&'$($)*+,$-.&'*.,/$%/'*0$1/$-.&'*.,/$23*40$ TOTAL 100.0%

Notes To Mention

Villas lost 4 percentage points of share of views since Q3 2011 while apartments gained 2 points of share.

Apartment and villa searches are accountable for 92% of the rental searches

Apartments gained over 5 points of share since Q4 2010. Villas lost nearly 8 points of share compared to in Q4 2010.

By Emails Sent

899.:') RENT - Property Types Email Sent 123$%)%'$&)453%'/) 1"#:');'%#./) 1 Apartment 69.58% #"#$%&'(%6) 0,) +,) 7,) 2 Villa 20.21% 3 Short term &Hotel apartments 4.74% -.//#) 0+,) 4 Office Space 2.27% 5 Retail 0.70% !"#$%&'(%) 6 Townhouse 0.63% *+,) 7 Penthouse 0.33% 8 Hotel Apartments 0.31% 9 Warehouse 0.30% 10 Duplex 0.24% !"#$%&'$($)*+,$-.&'*.,/$%/'*0$1/$#23450$6*+,$ Total 100.0%

Notes To Mention

Apartments and villas lost some share of emails sent to Short Term Rentals which gained over three points of share of emails sent since Q3 2011. Apartments still attractive to a large part of the market receiving nearly 70% of email enquiries.

11 To get additional information about this report or related topics, please contact:

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Renan Bourdeau Managing Director [email protected] Lukman Hajje Commercial Director [email protected] Jon Richards Online Marketing Manager [email protected]

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