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INSPIRE The future of India’s traditions and crafts in the 21st century lies in the hands of eight women who are rein- venting handmade for contemporary times. Bound by their unending pas- sion for our rich collective heritage and an astute eye for individual style, their unique vision for the craft sector is matched by a younger generation— nominated by them and presented KHUHIRUWKHÀUVWWLPH³WKDWUHVRQDWHV CHANGE with their pioneering ideas. It’s the order of the day in fashion, but keeping

TTHE PIONEER: India’s crafts and traditions alive has never been LAILA TYABJI, DELHI more important. Leading the way are two In the elegant hand-woven that Laila Tyabji is known to wear, there is generations of extraordinary women who are always a mischievous detail—subver- creating a rich tapestry, one at a time. sive motifs, fun tassels or an unusual By MAYANK MANSINGH KAUL mix of FRORXUV,WLVQRWGLIÀFXOWWRLP- agine her then, in her younger days riding a motorbike on the streets of Photographed by CHARUDUTT CHITRAK Delhi. It is this irreverence that makes KHUDQDGRUHGDQGUHYHUHGÀJXUHLQWKH Styled by ARADHANA BARUAH world of craft and design, inherently understanding that for traditional crafts to remain relevant, they must respond to changes in popular culture. Having studied Àne arts at the Baro- da College of Art, Tyabji began her ca- reer as a designer in the 1970s, when the industry in India was slowly taking form, involving herself with an array of creative opportunities, including de- signing for Prime Minister Indira Gan- dhi. It was after she was brought in to conceive a lifestyle store at the Taj Ho- tels’ new property on Delhi’s Mansin- gh Road that she began to realise the gap between craft products manufac- tured at grassroot levels and their de- mand by increasingly cash-rich urban consumers. She formed Dastkar in 1981 with a group of like-minded friends and experts. But it was at a Chanel couture show in Paris that she had an epiphany. “I was wearing an Indian and found myself being twirled around to demonstrate how Indian cuts could balance structure and drape at the TYABJI ON MEETA same time. Immediately, I knew there “Meeta has an unconventional way of was something here that needed more looking at crafts. Her bold designs with attention.” block printing have taken on another Revisiting handmade, she says, has level of creative expression, most become the cornerstone of her work. visible in stores like Delhi’s People Tree. With their quirky messages, her prints In 2012, she received the Padma Shri, have defined a whole generation of and her latest project for Dastkar > Indi street style for grungy teenagers.”

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