Humane Beth Gould Brave New Veal: Something Wicked This Way Comes Used in Sandwiches and Stir Fries

SAtYA October 2006 October 2006 SAtYA

they eat out. At the same time, strategic puff UK for sale as high-welfare alternatives pieces provide recipes and encourage people such as extensively-reared beef and rose Satya Magazine Presents: SATYA to “experiment” with veal, suggesting it is veal,” and “switching to dual-purpose Editorial “especially liked by children” and can be breeds which can be used for milk and PUBLISHER The Humane Beth Gould Brave New Veal: Something Wicked This Way Comes used in sandwiches and stir fries. beef, to ensure that male dairy calves are “This veal should not be tarred with not a ‘waste product.’” Meat Discussion EDITOR-IN-CHIEF the same brush as the imported white slab If it’s possible to be more troubling catherine clyne n August, the edgy UK Channel 4 Waitrose.” Since the UK ban on exporting of protein,” they argue. “With a life span of than all this, the organization bringing Thursday, October 12 MANAGING EDITOR cooking show, The F-Word, featured a calves was lifted in May, CIWF “applauds” six months, [the calves] live twice as long “compassion” to farm animals neglects KYMBERLIE ADAMS MATTHEWS segment on “rosé veal.” Cameras fol- efforts to promote British veal for “providing as even the slowest growing chicken; they to even suggest a reduction in milk con- lowed Janet Street-Porter, an editor of better lives for calves through higher welfare have the same life span as a good organic sumption. Conspicuously absent in all of Assistant Editor The Independent, as she went on a crusade to rearing systems and thereby helping to save pig, and longer than many organic lambs.” CIWF’s calf campaign literature is any Sangamithra Iyer I “educate” people about how great British veal them from the inhumane live export trade.” What’s eye-opening is the admission that suggestion to reduce dairy consumption Marketing Manager is. She visited a farm where we saw spindly- (Ironically, CIWF was at the forefront of the most animals raised for meat are slaugh- and replace with dairy-free products like Eric Weiss legged little male calves. The farmer explained successful protests that inspired the 1990 ban tered when they’re still babies, an ugly soy and nut milks. they get plenty of fresh air and sunlight and on veal crates in the UK and influenced the reality that even animal activists haven’t circulation manager live longer than most lambs. Slaughtered at British public to shun veal.) hammered on publicly—not yet, at least. A Wicked Wind Blows Maureen C. Wyse six or seven months, the meat is a light pink As Street-Porter observed in The F-Word, The campaign also appeals to people’s Already proponents are testing U.S. waters, Consulting editors color, hence the name “rosé veal.” “If you actually think about it, it’s crueller not patriotism. A commentary in The Indepen- floating the idea of pink veal as a “humane” Lawrence Carter-long to eat veal than it is to eat it.” dent observed: “Unless we are prepared to option as reflected in articles like “The Veal Rachel cernansky What the—I’m definitely thinking of a give up drinking milk and eating cheese, Deal: Call off the PC Police: There’s a New Pattrice jones certain f-word! we have to find a use for the male calves Meat in Town” (Boston’s Phoenix, 9/22/06) mia macdonald produced by a dairy herd. Eating good and “Are You For Veal? Free-range Meat stephanie miller The “Good Veal” Guide English veal is far preferable to allowing Could Win Over Critics” (Colorado Springs angela Starks In the country where anemic white-fleshed the animals to be shipped to the continent Gazette, 5/31/06; reprinted recently in the Satya invites you to join us in a public Contributing Writers veal had been banished from all but a few where they will be kept and slaughtered in Miami Herald and Chicago Tribune’s online Monica Engebretson restaurant menus, gourmands and organic worse conditions.” edition). Enthusiasts neutralize animal dialogue. Satya’s September and bruce friedrich industry hacks are trying to pull baby cow Rather than get at the root cause of activists and assuage any guilt by pointing October issues explore the growing michael greger flesh back from near oblivion with a clever the problem and examine dairy consump- to how “humane” pink veal is. interest in “humane,” “organic,” mark hawthorne PR campaign. tion, the answer is: though it may make us Animal activists in the U.S. often look “cage-free” and “compassionate” christine morrissey In early September, the “Good Veal” a little uncomfortable, the best thing we to the UK for inspiration for their success animal products, by both consum- Miyun park campaign was launched at the Organic Fort- can do for these babies is eat them. with legislative bans on some of the cruelest ers and animal advocacy groups. Joshua ploeg This forum will address questions Anne SULLIVAN night hosted by the Soil Association, the UK’s practices of confining animals. But it gives like, what do these trends mean for zoe weil premiere organic industry group. The “Good Drink Less Veal us pause to think that CIWF, the group Veal Guide” was unveiled with “mouth-water- Veal calves are considered a “byproduct” that got veal crates banned, is now lauding the animals, vegan activism and Contributing Artists ing” recipes by celebrity chefs. “We, as chefs, of the milk industry. Dairy cows are kept British veal consumption as a solution to meat consumption? Satya staff and Sue coe Janet’s veal appeal. farmers and butchers, believe passionately pregnant so they continuously produce an apparent animal welfare problem. some of the contributors will be in kevin lysaght Courtesy of Channel 4’s The F-Word attendance. Dan Piraro that veal produced from the UK’s organic milk intended for their babies. Newborns Is this where we are headed? Will a Mark Wells Street-Porter set up a table outside a dairy farms should not be regarded as a poor are routinely taken away and their mom- rise in consumption of pink veal here be relation of the meat business,” they state. mies milked for human consumption. equally lauded as a victory for the animals? Come ready to share your thoughts, Sainsbury’s grocery store with an “Eat British ask questions, debate and participate. Senior Columnist Veal” sign, offering passersby samples. Her Ironically, proponents frame it as an So, what to do with all those male By not addressing the root cause of the Jack Rosenberger mission was to remove the “ignorant” stigma animal welfare issue: “The typical male babies produced by the UK’s dairy herd? problem—milk—animal activists are put dairy calf will never turn itself into a great They have so little value that, up until in the unfortunate position of deciding 7-9 pm, Jivamukti Yoga Studio Café, Founding Editor attached to veal as a pale, cruelly-produced 841 Broadway (between 13 & 14 Martin Rowe product, and she encouraged viewers to ask beef animal,” the Guide laments. “But good recently, hundreds of thousands were shot between the evil of lessers: shooting male farming will produce superb meat from dead at birth. Ten years ago, with the mad calves at birth, crating them for white veal, Streets), 2nd floor, Manhattan, NYC. Satya is an independent publication with ties to their local grocer to stock British rosé veal. Free. no interest group. Subscriptions are $20.00 for She reported that Waitrose was the only these livestock, at a younger age.” As Helen cow scare, a ban was placed on the export of or giving them six months of life before one year. Please make checks payable to Stealth Browning, a “pioneer” of the “first humane British cows. With the lifting of the ban in rosy slaughter. Technologies Inc. national supermarket chain currently selling Info and RSVP: 718-832-9558; this type of veal. organic veal system” puts it, “The result is a May, the expectation is that dairy farmers White, pink—or green—veal flesh Satya is published by Stealth Technologies, Inc., [email protected]. New York, NY. 539 1st Street Brooklyn, NY Nine days after the program aired, Wait- delicious rosé pink veal with a delicious taste will transport calves to mainland Europe, involves profound suffering for the calves 11215 Tel: 718-832-9557 Fax: 718-832-9558 Email: rose reported a 45 percent increase in veal sales. that can be eaten with a light heart.” where they could be crated and killed for and their mothers. [email protected] Web: www.satyamag.com * Special Offer: Any new-to- Responding in a press release, none other than The campaign is quite clever. Apparently, white-fleshed veal. The views expressed in Satya are not necessarily only one percent of the British public eat veal CIWF’s three-part solution is to Catherine Clyne Jivamukti-attendees of this event those held by Stealth Technologies, Inc. All contents Compassion in World Farming, the UK’s largest will also receive a free yoga lesson! © 1994-2006 Stealth Technologies, Inc, All Rights farm animal welfare organization, “welcomes at home. The solution? Market British veal to encourage trade “in meat not live calves Reserved. the recent uplift in sales of British veal seen by gastropubs, which specialize in serving high where journeys exceed eight hours,” “rear- To see the Good Veal Guide visit www. Printed on recycled paper our Compassionate Supermarket of the Year, quality pub fare, so people will choose it when ing British-born male dairy calves in the goodveal.com. 18 SAtYA October 2006 October 2006 SAtYA 19 their opposition to a product or an industry inadvertently caused harm to someone, they could not live with the contradiction Invasion of the and would be forced to change their views, to adopt a more “realistic” position. Movement Snatchers: Duchin next told the cattlemen about how to work with movement “opportun- A Social Justice Cause Falls Prey to the ists,” people he described as engaging in Doctrine of “Necessary Evil” activism for “visibility, power, followers, and perhaps, employment... The key to dealing By James LaVeck with opportunists is to provide them with at You never know when a PR agency is being community as a whole. Once this has been least the perception of a partial victory.” effective; you’ll just find your views slowly accomplished, the ‘radicals’ can be shut out as The widespread adoption of “cage- shifting.—PR Executive extremists, the PR fix is in, and the deal can free” eggs? A few seats at the table with be touted in the media to make the corpora- the group developing standards for pro- ew of us realize that some U.S. tion and its ‘moderate’ nonprofit partners ducing “Animal Compassionate” lamb? When we switch from asking people industries pay hundreds of mil- look heroic for solving the problem. Result: Uncrated “pink” veal? Today, these and lions of dollars to public relations industry may have to make some small or similar developments are being widely to eliminate or reduce their consumption firms charged with the removal of temporary concessions, but the fundamental characterized as victories by organizations of animal products, to publicly endorsing any and all obstacles to their acquisition of concerns raised by the ‘radicals’ are swept with reputations for staunchly opposing F animal exploitation. profit. High on the list of those obstacles are aside.” [Emphasis added.] “humane” animal products, are we not, grassroots social justice movements. What does this troubling scenario In a 2002 article on their Center for have to do with animal advocates and The Bilk of Human Kindness in effect, calling off our own boycott? Media and Democracy website, authors our movement to end the exploitation of It’s not pleasant to think about the pos- Think about it. “A boycott, once and social activists John Stauber and sentient beings? Well, it turns out the first sibility that our movement could be in the Sheldon Rampton described the activities time Stauber and Rampton wrote about process of being co-opted and neutralized terminated, is not easily turned back on.” of MBD, one such PR firm involved in MBD, it was in reference to a presenta- according to a blueprint laid out 15 years ago by a meat industry consulting firm. the dismantlement of citizen movements tion given by Ronald Duchin—the “D” in Devlin, at Woodstock Farm Animal Sanctuary. Photo by Wiebke Wiechell, courtesy of www.flickr.com/photos/inkedyogachick concerned about problems ranging from MBD—to none other than the Cattleman’s But for the animal exploiting industries, acid rain, dioxin, biotechnology and toxic Association (see page 66 of Toxic Sludge there are billions of dollars at stake, and to PR industry guru Denise Deegan, notes are continuing with only token changes. Hypothetically, that could be anyone who wastes, to apartheid, nuclear energy, is Good for You: Lies, Damn Lies and the it stands to reason that they are going to Stauber, “industry continues to regard Third world children continue to die, but believes animals have rights, that exploit- endangered species and oil spills. Public Relations Industry). The year was commit serious resources to the protection this sort of ‘dialogue’ as its most effective today their plight receives little attention, ing them is wrong, and that the solution is “Their favorite method,” wrote 1991, and Duchin, a graduate of the Army of their interests, and they are going to method for managing activists.” and activists have found that a boycott, once encouraging people to boycott all animal Stauber and Rampton, “is a ‘divide and War College and former special assistant to play to win. Consider how the relentless Stauber and Rampton’s work is hardly terminated, is not easily turned back on.” products, with a long-term goal of abolish- conquer’ strategy heavily dependent on the Secretary of Defense, was outlining the pressure to bring stock performance ever based on armchair theorizing. Rather, it is Translate this to the animal movement, ing the property status of animals. We’re co-optation: First identify the ‘radicals’ most effective strategy for “dealing with” higher, quarter after quarter, can drive derived from exhaustive study of the history and the call for a boycott is, very simply, not talking about radical tactics, but radical who are unwilling to compromise and who the meat industry’s biggest irritant: us. corporate executives into a hypercom- of real-life grassroots movements that, like vegan advocacy. When we switch from ideas. We’re talking about community edu- are demanding fundamental changes to Duchin recommended the following petitive frenzy. As a result, one regularly the animal movement, have attempted to asking people to eliminate or reduce their cators, amateur investigators, protesters, redress the problem at hand. Then, identify three-step plan: reads of industrial espionage, media smear confront industry abuse. They studied, for consumption of animal products, to publicly attorneys, bloggers, artists, nurses, animal the ‘realists’—typically, organizations with 1) Isolate the radicals campaigns, attempts to corrupt political example, how the MBD PR firm grew out endorsing “humane” animal products, are rescuers, merchants, writers, leafleteers, significant budgets and staffs working in 2) “Cultivate” the idealists and “educate” leaders, accounting scandals and brutal of a successful campaign to neutralize a we not, in effect, calling off our own boycott? clergyfolk, dieticians, former farmers, the same relative area of public concern as them into becoming “realists” takeover battles. Is there any reason to massive boycott of the Nestlé corporation. Think about it. “A boycott, once terminated, humane educators, college students, sanc- the radicals. Then, approach these realists, 3) Co-opt the opportunists into agreeing believe that people caught up in such a In the late 70s, Nestlé was attempting to is not easily turned back on.” tuary workers, yoga instructors, teenagers, often through a friendly third party, start with industry. system might be any less ruthless when persuade millions of third world women musicians, doctors, and all kinds of every- a dialogue and eventually cut a deal, a Duchin acknowledged in his speech dealing with a citizens’ movement that to use synthetic infant formula instead of Playing to Win-Win day activists who practice veganism as an ‘win-win’ solution that marginalizes and that idealists were hard to work with, and seeks to put them out of business? breast-feeding their babies. “In activist lore,” So this is serious. Let’s go through it again expression of Gandhian nonviolence, as a excludes the radicals and their demands. that because of their inherent altruism and Stauber and Rampton, after years note Stauber and Rampton, “this boycott is and reflect upon how recent developments refusal to cooperate in any way with those “Next, go with the realists to the the fact that they gain nothing personally of investigating the activities of the PR touted as a major victory, but in the corpo- in the animal movement might map onto profiting from the oppression of others. ‘idealists’ who have learned about the from holding their views, the public tends industry, point out the tendency of activ- rate world it is understood that industry the PR industry playbook as summarized problem through the work of the radicals. to believe in them. He then offered the ists to deny the possibility that we could really won the day by pulling the rug out by Stauber and Rampton. Then, identify the ‘realists’—typically, Convince the idealists that a ‘win-win’ solu- cattlemen a clever strategy. He said that if be duped, “activists like to believe that from the campaign. By making selective organizations with significant budgets and tion endorsed by the realists is best for the idealists can somehow be convinced that we are too committed to our causes, too concessions to the activists, Nestlé suc- First identify the ‘radicals’ who are unwill- staffs working in the same relative area of worldly and aware to be sweet-talked into ceeded in negotiating an end to the boycott. ing to compromise and who are demanding public concern as the radicals. To discuss this topic visit www.satyamag.com unwitting submission by sitting down and Later, activists were dismayed to discover fundamental changes to redress the problem Hypothetically, that could be a number of partnering with the enemy.” But according that its infant formula marketing practices at hand. continued next page 18 SAtYA October 2006 October 2006 SAtYA 19 their opposition to a product or an industry inadvertently caused harm to someone, they could not live with the contradiction Invasion of the and would be forced to change their views, to adopt a more “realistic” position. Movement Snatchers: Duchin next told the cattlemen about how to work with movement “opportun- A Social Justice Cause Falls Prey to the ists,” people he described as engaging in Doctrine of “Necessary Evil” activism for “visibility, power, followers, and perhaps, employment... The key to dealing By James LaVeck with opportunists is to provide them with at You never know when a PR agency is being community as a whole. Once this has been least the perception of a partial victory.” effective; you’ll just find your views slowly accomplished, the ‘radicals’ can be shut out as The widespread adoption of “cage- shifting.—PR Executive extremists, the PR fix is in, and the deal can free” eggs? A few seats at the table with be touted in the media to make the corpora- the group developing standards for pro- ew of us realize that some U.S. tion and its ‘moderate’ nonprofit partners ducing “Animal Compassionate” lamb? When we switch from asking people industries pay hundreds of mil- look heroic for solving the problem. Result: Uncrated “pink” veal? Today, these and lions of dollars to public relations industry may have to make some small or similar developments are being widely to eliminate or reduce their consumption firms charged with the removal of temporary concessions, but the fundamental characterized as victories by organizations of animal products, to publicly endorsing any and all obstacles to their acquisition of concerns raised by the ‘radicals’ are swept with reputations for staunchly opposing F animal exploitation. profit. High on the list of those obstacles are aside.” [Emphasis added.] “humane” animal products, are we not, grassroots social justice movements. What does this troubling scenario In a 2002 article on their Center for have to do with animal advocates and The Bilk of Human Kindness in effect, calling off our own boycott? Media and Democracy website, authors our movement to end the exploitation of It’s not pleasant to think about the pos- Think about it. “A boycott, once and social activists John Stauber and sentient beings? Well, it turns out the first sibility that our movement could be in the Sheldon Rampton described the activities time Stauber and Rampton wrote about process of being co-opted and neutralized terminated, is not easily turned back on.” of MBD, one such PR firm involved in MBD, it was in reference to a presenta- according to a blueprint laid out 15 years ago by a meat industry consulting firm. the dismantlement of citizen movements tion given by Ronald Duchin—the “D” in Devlin, at Woodstock Farm Animal Sanctuary. Photo by Wiebke Wiechell, courtesy of www.flickr.com/photos/inkedyogachick concerned about problems ranging from MBD—to none other than the Cattleman’s But for the animal exploiting industries, acid rain, dioxin, biotechnology and toxic Association (see page 66 of Toxic Sludge there are billions of dollars at stake, and to PR industry guru Denise Deegan, notes are continuing with only token changes. Hypothetically, that could be anyone who wastes, to apartheid, nuclear energy, is Good for You: Lies, Damn Lies and the it stands to reason that they are going to Stauber, “industry continues to regard Third world children continue to die, but believes animals have rights, that exploit- endangered species and oil spills. Public Relations Industry). The year was commit serious resources to the protection this sort of ‘dialogue’ as its most effective today their plight receives little attention, ing them is wrong, and that the solution is “Their favorite method,” wrote 1991, and Duchin, a graduate of the Army of their interests, and they are going to method for managing activists.” and activists have found that a boycott, once encouraging people to boycott all animal Stauber and Rampton, “is a ‘divide and War College and former special assistant to play to win. Consider how the relentless Stauber and Rampton’s work is hardly terminated, is not easily turned back on.” products, with a long-term goal of abolish- conquer’ strategy heavily dependent on the Secretary of Defense, was outlining the pressure to bring stock performance ever based on armchair theorizing. Rather, it is Translate this to the animal movement, ing the property status of animals. We’re co-optation: First identify the ‘radicals’ most effective strategy for “dealing with” higher, quarter after quarter, can drive derived from exhaustive study of the history and the call for a boycott is, very simply, not talking about radical tactics, but radical who are unwilling to compromise and who the meat industry’s biggest irritant: us. corporate executives into a hypercom- of real-life grassroots movements that, like vegan advocacy. When we switch from ideas. We’re talking about community edu- are demanding fundamental changes to Duchin recommended the following petitive frenzy. As a result, one regularly the animal movement, have attempted to asking people to eliminate or reduce their cators, amateur investigators, protesters, redress the problem at hand. Then, identify three-step plan: reads of industrial espionage, media smear confront industry abuse. They studied, for consumption of animal products, to publicly attorneys, bloggers, artists, nurses, animal the ‘realists’—typically, organizations with 1) Isolate the radicals campaigns, attempts to corrupt political example, how the MBD PR firm grew out endorsing “humane” animal products, are rescuers, merchants, writers, leafleteers, significant budgets and staffs working in 2) “Cultivate” the idealists and “educate” leaders, accounting scandals and brutal of a successful campaign to neutralize a we not, in effect, calling off our own boycott? clergyfolk, dieticians, former farmers, the same relative area of public concern as them into becoming “realists” takeover battles. Is there any reason to massive boycott of the Nestlé corporation. Think about it. “A boycott, once terminated, humane educators, college students, sanc- the radicals. Then, approach these realists, 3) Co-opt the opportunists into agreeing believe that people caught up in such a In the late 70s, Nestlé was attempting to is not easily turned back on.” tuary workers, yoga instructors, teenagers, often through a friendly third party, start with industry. system might be any less ruthless when persuade millions of third world women musicians, doctors, and all kinds of every- a dialogue and eventually cut a deal, a Duchin acknowledged in his speech dealing with a citizens’ movement that to use synthetic infant formula instead of Playing to Win-Win day activists who practice veganism as an ‘win-win’ solution that marginalizes and that idealists were hard to work with, and seeks to put them out of business? breast-feeding their babies. “In activist lore,” So this is serious. Let’s go through it again expression of Gandhian nonviolence, as a excludes the radicals and their demands. that because of their inherent altruism and Stauber and Rampton, after years note Stauber and Rampton, “this boycott is and reflect upon how recent developments refusal to cooperate in any way with those “Next, go with the realists to the the fact that they gain nothing personally of investigating the activities of the PR touted as a major victory, but in the corpo- in the animal movement might map onto profiting from the oppression of others. ‘idealists’ who have learned about the from holding their views, the public tends industry, point out the tendency of activ- rate world it is understood that industry the PR industry playbook as summarized problem through the work of the radicals. to believe in them. He then offered the ists to deny the possibility that we could really won the day by pulling the rug out by Stauber and Rampton. Then, identify the ‘realists’—typically, Convince the idealists that a ‘win-win’ solu- cattlemen a clever strategy. He said that if be duped, “activists like to believe that from the campaign. By making selective organizations with significant budgets and tion endorsed by the realists is best for the idealists can somehow be convinced that we are too committed to our causes, too concessions to the activists, Nestlé suc- First identify the ‘radicals’ who are unwill- staffs working in the same relative area of worldly and aware to be sweet-talked into ceeded in negotiating an end to the boycott. ing to compromise and who are demanding public concern as the radicals. To discuss this topic visit www.satyamag.com unwitting submission by sitting down and Later, activists were dismayed to discover fundamental changes to redress the problem Hypothetically, that could be a number of partnering with the enemy.” But according that its infant formula marketing practices at hand. continued next page 20 SAtYA October 2006 October 2006 SAtYA 21 how the deed will be done—conditions, Whole Foods’ John Mackey, who talks of ethics and social justice—it is now about treatment, standards and regulation. how he would lose his position as CEO, the consumer choice. The selling of meat is no Invasion of the Movement Snatchers In this new framework, public calls very basis of his ability to make a differ- longer about commodification, exploita- Continued from page 19 by animal advocates for the boycott of all ence, were he to impose his personal values tion and profits—it is now about animal animal products, for nonparticipation in and deny his customers the opportunity to welfare. Veganism is no longer a moral exploitation, have no place. Such talk is purchase a wide variety of animal products. imperative—it is now a charmingly eccen- large multi-million dollar animal protec- that sentient nonhuman animals should not now an embarrassment for the participat- Therefore, given his concern for animals, tric lifestyle choice. tion organizations with significant farmed be used for human purposes, for to negotiate ing animal groups, and a joke for the meat Mackey is morally obligated to do what he Bringing us to Stauber and Rampton’s animal campaigns. the details of their exploitation with those industry people. Such talk is now relegated needs to do in order to maintain his posi- finale: Once this has been accomplished, the who will do the killing and make the profits to the realm of “radicalism.” tion at the top, and to use the power he has ‘radicals’ can be shut out as extremists, the Then, approach these realists, often through dramatically undermines the integrity of to create a new line of “animal compassion- PR fix is in, and the deal can be touted in a friendly third party, start a dialogue, and this fundamental principle. Next, go with the realists to the ‘idealists’ who ate” meat products, while working with the media to make the corporation and its eventually cut a deal, a ‘win-win’ solution Now, through the combined efforts have learned about the problem through the participating animal groups to convince ‘moderate’ nonprofit partners look heroic that marginalizes and excludes the radicals of industry and the participating animal work of the radicals. Convince the idealists the public to buy them—thus, in Mackey’s for solving the problem. Result: industry and their demands. organizations, the “reasonable” person’s that a ‘win-win’ solution endorsed by the real- own words, “pioneering an entirely new may have to make some small or temporary Hypothetically, this could be an offer made response to being made aware of the plight ists is best for the community as a whole. way for people to relate to farm animals, concessions, but the fundamental concerns by someone like John Mackey, CEO of Whole of farmed animals becomes not vegan- Hypothetically, these could be the small, with the animals’ welfare becoming the raised by the ‘radicals’ are swept aside. Foods, one of the nation’s leading retailers of ism, not reduction of meat, dairy and egg idealistic organizations that are convinced most important goal.” both meat and organic produce, to partner consumption, but rather, the purchase of to join the larger organizations in endorsing Likewise, some leaders of participating The Animal Welfare Industrial Complex with animal advocates and meat industry “humane” animal products. the “‘humane’ standards mini-revolution.” animal groups might reason that, were they Whether our movement came to its present “visionaries” to develop new standards for Simultaneously, the focus of public Together, they persuade frontline educators to “impose” veganism and the abolition of state in whole or in part through PR indus- the “humane” exploitation of animals. How- dialogue irrevocably shifts from the ques- and citizen activists that solely advocating animal exploitation on the public by refus- try machinations, or if it is simply self- ever, in order to participate, the “realists” tionable morality of using and killing ani- for veganism is no longer the right approach. ing to offer them an approved “humane” destructing of its own accord, we should must de facto contradict their own position mals, to an elaborate, endless wrangle over Activists must now simultaneously support animal product alternative, they too would be shocked and deeply concerned that the “humane” meat and “cage-free” eggs as a lose the money and members that they structure of today’s animal movement purported transitional step for people who believe are the basis of their ability to make so closely resembles the vision of moral won’t give up consuming animal products a difference. Rather, in order to have clout compromise, division and debilitation put today. To do otherwise, it is argued, is and credibility with the widest range of forth by a meat industry PR consultant so tantamount to abandoning billions of funders, legislators, journalists and other many years ago. However it was accom- animals now trapped in the existing meat “mainstream” people, they need to “meet plished, it is undeniable that the firewall industry system. people where they are,” and offer “options.” of linguistic precision, critical thought and Confronted with this seeming “con- They seem to believe that they are, in fact, philosophical integrity needed to protect tradiction,” large numbers of movement morally obligated to work with industry to our movement from such degradation has idealists shift their views and begin adopt- develop and market “humane” animal prod- been all but torn down. ing a more “realistic” position, a textbook ucts that they claim will help the public and It’s troubling to think about how application of Duchin’s turn-idealists- the meat industry transition away from the things could have gone this far so fast, but it into-realists formula. This new “realism” most egregious forms of animal torture. stands to reason that Mr. Duchin and his ilk includes public advocacy of non-vegan In order to see where this new “meet- haven’t been twiddling their thumbs for the behavior—consumption of “humane” people-where-they-are” approach is leading past 15 years. As animal organizations and animal products—alongside public advo- our movement, we need go no further than the meat industry co-mingle their affairs cacy of vegan behavior—boycotting of the latest labeling scheme, this one launched in an increasingly bewildering tangle, all animal products. Eerily, these newly in Australia by an international animal their language, values, interests and goals transformed idealists even begin to refer organization. It is called “Humane Choice,” are becoming indistinguishable, creating to themselves as “realists,” and to those and the press release enthusiastically a kind of “animal welfare industrial com- who hold on to their own former values declares that the new label “will guarantee plex” in which the “players”—dominant for non-participation as “purists” and the consumer that the animal has been figures of the industry and the corporate “absolutists,” sometimes even “selfish” or treated with respect and care, from birth animal movement—will regularly meet “self-righteous” in their “moral rigidity.” through to death... The Humane Choice in private to negotiate the price of public Let us not be too quick to assume that others label will denote the animal has had the best concern for animal suffering. Meat-ing People Where They Are life and death offered to any farm animal... To the industry will go animal organi- are not ready to absorb the full force of It is striking, and deeply troubling, how They basically live their lives as they would zation endorsements of an ever more bizarre this new way of thinking of ourselves and have done on Old MacDonald’s farm...” array of “humane” products and “compas- truths we ourselves hold as self-evident. our advocacy conform so perfectly to Mr. Humane Choice? Old MacDonald’s sionate” practices. To the animal groups will Duchin’s roadmap for our future, and how farm? See how the roles are reversing? Mahatma Gandhi. Image: © Bettmann/CORBIS it so precisely echoes the “dilemma” of Animal advocacy is no longer about continued next page 20 SAtYA October 2006 October 2006 SAtYA 21 how the deed will be done—conditions, Whole Foods’ John Mackey, who talks of ethics and social justice—it is now about treatment, standards and regulation. how he would lose his position as CEO, the consumer choice. The selling of meat is no Invasion of the Movement Snatchers In this new framework, public calls very basis of his ability to make a differ- longer about commodification, exploita- Continued from page 19 by animal advocates for the boycott of all ence, were he to impose his personal values tion and profits—it is now about animal animal products, for nonparticipation in and deny his customers the opportunity to welfare. Veganism is no longer a moral exploitation, have no place. Such talk is purchase a wide variety of animal products. imperative—it is now a charmingly eccen- large multi-million dollar animal protec- that sentient nonhuman animals should not now an embarrassment for the participat- Therefore, given his concern for animals, tric lifestyle choice. tion organizations with significant farmed be used for human purposes, for to negotiate ing animal groups, and a joke for the meat Mackey is morally obligated to do what he Bringing us to Stauber and Rampton’s animal campaigns. the details of their exploitation with those industry people. Such talk is now relegated needs to do in order to maintain his posi- finale: Once this has been accomplished, the who will do the killing and make the profits to the realm of “radicalism.” tion at the top, and to use the power he has ‘radicals’ can be shut out as extremists, the Then, approach these realists, often through dramatically undermines the integrity of to create a new line of “animal compassion- PR fix is in, and the deal can be touted in a friendly third party, start a dialogue, and this fundamental principle. Next, go with the realists to the ‘idealists’ who ate” meat products, while working with the media to make the corporation and its eventually cut a deal, a ‘win-win’ solution Now, through the combined efforts have learned about the problem through the participating animal groups to convince ‘moderate’ nonprofit partners look heroic that marginalizes and excludes the radicals of industry and the participating animal work of the radicals. Convince the idealists the public to buy them—thus, in Mackey’s for solving the problem. Result: industry and their demands. organizations, the “reasonable” person’s that a ‘win-win’ solution endorsed by the real- own words, “pioneering an entirely new may have to make some small or temporary Hypothetically, this could be an offer made response to being made aware of the plight ists is best for the community as a whole. way for people to relate to farm animals, concessions, but the fundamental concerns by someone like John Mackey, CEO of Whole of farmed animals becomes not vegan- Hypothetically, these could be the small, with the animals’ welfare becoming the raised by the ‘radicals’ are swept aside. Foods, one of the nation’s leading retailers of ism, not reduction of meat, dairy and egg idealistic organizations that are convinced most important goal.” both meat and organic produce, to partner consumption, but rather, the purchase of to join the larger organizations in endorsing Likewise, some leaders of participating The Animal Welfare Industrial Complex with animal advocates and meat industry “humane” animal products. the “‘humane’ standards mini-revolution.” animal groups might reason that, were they Whether our movement came to its present “visionaries” to develop new standards for Simultaneously, the focus of public Together, they persuade frontline educators to “impose” veganism and the abolition of state in whole or in part through PR indus- the “humane” exploitation of animals. How- dialogue irrevocably shifts from the ques- and citizen activists that solely advocating animal exploitation on the public by refus- try machinations, or if it is simply self- ever, in order to participate, the “realists” tionable morality of using and killing ani- for veganism is no longer the right approach. ing to offer them an approved “humane” destructing of its own accord, we should must de facto contradict their own position mals, to an elaborate, endless wrangle over Activists must now simultaneously support animal product alternative, they too would be shocked and deeply concerned that the “humane” meat and “cage-free” eggs as a lose the money and members that they structure of today’s animal movement purported transitional step for people who believe are the basis of their ability to make so closely resembles the vision of moral won’t give up consuming animal products a difference. Rather, in order to have clout compromise, division and debilitation put today. To do otherwise, it is argued, is and credibility with the widest range of forth by a meat industry PR consultant so tantamount to abandoning billions of funders, legislators, journalists and other many years ago. However it was accom- animals now trapped in the existing meat “mainstream” people, they need to “meet plished, it is undeniable that the firewall industry system. people where they are,” and offer “options.” of linguistic precision, critical thought and Confronted with this seeming “con- They seem to believe that they are, in fact, philosophical integrity needed to protect tradiction,” large numbers of movement morally obligated to work with industry to our movement from such degradation has idealists shift their views and begin adopt- develop and market “humane” animal prod- been all but torn down. ing a more “realistic” position, a textbook ucts that they claim will help the public and It’s troubling to think about how application of Duchin’s turn-idealists- the meat industry transition away from the things could have gone this far so fast, but it into-realists formula. This new “realism” most egregious forms of animal torture. stands to reason that Mr. Duchin and his ilk includes public advocacy of non-vegan In order to see where this new “meet- haven’t been twiddling their thumbs for the behavior—consumption of “humane” people-where-they-are” approach is leading past 15 years. As animal organizations and animal products—alongside public advo- our movement, we need go no further than the meat industry co-mingle their affairs cacy of vegan behavior—boycotting of the latest labeling scheme, this one launched in an increasingly bewildering tangle, all animal products. Eerily, these newly in Australia by an international animal their language, values, interests and goals transformed idealists even begin to refer organization. It is called “Humane Choice,” are becoming indistinguishable, creating to themselves as “realists,” and to those and the press release enthusiastically a kind of “animal welfare industrial com- who hold on to their own former values declares that the new label “will guarantee plex” in which the “players”—dominant for non-participation as “purists” and the consumer that the animal has been figures of the industry and the corporate “absolutists,” sometimes even “selfish” or treated with respect and care, from birth animal movement—will regularly meet “self-righteous” in their “moral rigidity.” through to death... The Humane Choice in private to negotiate the price of public Let us not be too quick to assume that others label will denote the animal has had the best concern for animal suffering. Meat-ing People Where They Are life and death offered to any farm animal... To the industry will go animal organi- are not ready to absorb the full force of It is striking, and deeply troubling, how They basically live their lives as they would zation endorsements of an ever more bizarre this new way of thinking of ourselves and have done on Old MacDonald’s farm...” array of “humane” products and “compas- truths we ourselves hold as self-evident. our advocacy conform so perfectly to Mr. Humane Choice? Old MacDonald’s sionate” practices. To the animal groups will Duchin’s roadmap for our future, and how farm? See how the roles are reversing? Mahatma Gandhi. Image: © Bettmann/CORBIS it so precisely echoes the “dilemma” of Animal advocacy is no longer about continued next page 22 SAtYA October 2006 October 2006 SAtYA 23 The Art of Relentless Compassion language, philosophy, and laws that are to do that. And let such professional apolo- and third world poverty. Let us not be too In this new era, to be a vegan advocate, wholly nonviolent, that do not in any way gists “take the credit” for creating more quick to assume that others are not ready Invasion of the Movement Snatchers to successfully encourage others to boy- participate in or reinforce the legitimacy efficient and more profitable methods of to absorb the full force of truths we our- Continued from page 21 cott participation in the exploitation of of the exploitation of any being. “killing with kindness.” selves hold as self-evident. The world has animals, one must do so much more than Such a time-tested way of working for Let us not forget, there is a reason seen quite enough cynicism by now, and expose people to the injustice of animal peaceful change is both practical and pow- why human rights groups do not develop is ready for something new. Let us freely go a pocketful of “partial victories” as well This is not veal from dimly lit crowded pens. exploitation, help them overcome the force erful, and well suits the dignity of the cause or endorse “humane” methods of tortur- share with everyone the best truth we have, as a few gratuities like conference sponsor- These animals enjoy a very full life, with of their own personal habits, resist family we serve. It speaks to the best in human ing and executing political prisoners, and let us do so with the courage, altruism ships and high profile publicity opportuni- plenty of space and light, inside suitable and societal pressure, and see through the nature, and produces ever-growing waves and why children’s rights advocates do and integrity of the unapologetic idealists ties. By making the process so orderly and buildings over winter and outside at pasture outrageous deceptions of the meat indus- of change. Each person who joins in signals not collaborate with the international who have come before us—those whose rational, by whittling it down to a few key for the rest of the year; a varied diet; and the try. Now, one must also debunk the patent a reprieve for a large number of animals, pornography industry to develop stan- historic words and deeds have redefined players with an unspoken understanding of care of a foster cow when available. fallacy of “humane” happy meat products adds to the common pool of creativity and dards and special labeling for films that the limits of human potential. n the arrangement, all parties involved will enthusiastically endorsed, promoted and wisdom, and becomes another caretaker make “compassionate” use of runaway receive a regular supply of what they need Yes, poor orphaned calves destined for in some cases even developed by a number of a vision uncontaminated by pessimism teens. To do such things is to introduce A principle is a principle, and in no case can to keep growing at a rapid clip. More money. the butcher’s knife are now going to be of organizations that are, essentially, the or self-interest. This naturally grows our moral ambiguity into situations where the it be watered down because of our incapac- More customers/members. More political lovingly nurtured by a “foster mom” public face of animal advocacy. movement without diluting the strength boundaries between right and wrong must ity to live it in practice. We have to strive connections. More ability to dictate the before their lives are prematurely snuffed If abolition of exploitation is our or clarity of our message, and wins the never be allowed to blur. To be the agent to achieve it, and the striving should be terms of public discourse. out. And lest anyone feel bad about the ultimate goal, as is so often claimed, and respect of those vast numbers of people of such blurring is to become complicit conscious, deliberate and hard.—Gandhi The workings of this hypothetical brevity of the baby cows’ existence, the if veganism is the single most powerful who are willing to listen and learn from us, oneself in the violence and abuse. animal welfare industrial complex fit com- industry helpfully points out that “with personal expression of opposition to but are not yet ready to join our cause. To Let us be clear. When we endorse James LaVeck is cofounder of the nonprofit fortably into the Orwellian culture of our a life span of six months, they live twice animal exploitation, why on earth would them—the people working through doubt the consumption of any kind of animal arts and educational organization Tribe post-9/11 society, where civil rights and the as long as even the slowest growing any animal organization participate in or lifestyle transition—we respectfully product, we’re not only encouraging an of Heart and producer of award-winning rule of law are being systematically under- chicken; they have the same life span as making the job of vegan activists and offer opportunities to learn more while act we ourselves know to be immoral—not documentaries The Witness and Peace- mined in the name of protecting our “free- a good organic pig, and longer than many educators so much harder? experiencing the joy of our nonviolent cul- only blurring the line between right and able Kingdom. A substantial revision of dom.” Central to it all is our acceptance of organic lambs.” Already, sanctuary workers, educators ture, as well as constant encouragement to wrong—we’re also willfully ignoring Peaceable Kingdom, which will include the doctrine of “necessary evil,” which leads So those who consume the flesh of these and frontline vegan activists are reporting reduce their consumption of the products animal agriculture’s massive contribution an examination of the ethics of “humane” us to go against our core values and rational- coddled calves are actually humanitarians that members of the public, when con- of suffering. Over time, by transforming to global warming, world hunger, chronic meat, is currently in post-production. To ize our complicity in acts of violence and solving an “animal welfare problem.” By fronted with the reality of farmed animal more and more individual lives, we can, disease, worker abuse, desertification learn more, visit www.tribeofheart.org. injustice committed against others—acts eating the unwanted male offspring of dairy exploitation, increasingly indicate that and will, transform an entire society. that are often described as “sad” and “regret- cows, we will spare these unlucky newborns they will express their concern for farmed Walking this path, we can be confident table,” but, let’s be realistic, unavoidable and from the morally repugnant alternative, a animals, not by boycotting or reducing their that each step we take, large or small, is a absolutely necessary if we are to accomplish shorter and more brutal life in a crate. One consumption of animal products, but by step in the right direction, a step toward our righteous mission. Under the doctrine of cannot help but recall the quote attributed purchasing animal products marketed as liberating countless beings from a life necessary evil, there is nothing fundamen- to an army lieutenant during the Vietnam “humane.” Whole Foods, not surprisingly, of exploitation and suffering. And rest tally wrong with indefinitely incarcerating War who declared, “We had to destroy the is often mentioned by name. assured, under the mounting pressure of thousands of people suspected, but not village, in order to save it.” “Humane” animal products appear public outrage at the cruelty and injustices charged, tried or convicted of any crime, According to a newspaper report, to be a nearly perfect antidote to the inner our work relentlessly exposes, the meat in a worldwide network of secret prisons, nine days after the launch of this “Good conflict brought about by awareness of industry will have no choice but to respond and even torturing them—as long as all of Veal” campaign, veal sales at one Eng- one’s own complicity in the exploitation by “improving” their practices. If history it is done for noble reasons, and according lish supermarket chain rose 45 percent. of animals. But sadly, by trading a sacred is any guide, in many cases their claims of to the proper “standards.” Notably, the campaign’s website features truth for a clever lie, “humane” labels making things better for the animals will Consider the parallelism of these the endorsement and logo of a large, well- make a mockery of an authentic moment be little more than self-serving fabrications. two passages, the first from the New York respected European animal advocacy of conscience. But sometimes the changes they make will Times, and the second from the website organization whose name begins with the If we step outside the mindset of the actually decrease the suffering animals of a new animal industry marketing word “compassion.” animal welfare industrial complex, and endure before slaughter, and of course, we campaign in England: Hence, a decades-long boycott is all choose instead to model our approach on can all agree that’s a good thing. but neutralized. Think of how many people successful social justice movements of But we don’t need to be a part of Although the C.I.A. has faced criticism over worked, and for how long, to educate the the past, it becomes clear that our job is dreaming up the details of the industry’s the use of harsh techniques, one senior intel- public about why the eating of veal should to relentlessly investigate and expose the new and improved systems of exploitation, ligence official said detainees had not been be taboo. Just how much specially labeled industry’s exploitation; to rescue animals and we certainly don’t need to put our mistreated. They were given dental and “Good Veal” does one have to eat before and offer sanctuary; to educate the public good names and our movement’s cred- vision care as well as the Koran, prayer rugs the distinction dissolves, and it simply about who animals are and why it is wrong ibility behind the questionable products and clocks to schedule prayers, the official becomes good to eat veal? to use and kill them; and to create and pro- that result. Let the industry pay people said. They were also given reading material, Once again, our movement’s funda- mote ideas, products, social values, com- like self-described animal advocate and DVD’s and access to exercise equipment. mental concerns…artfully swept aside. mercial practices, traditions, artworks, slaughterhouse designer Temple Grandin 22 SAtYA October 2006 October 2006 SAtYA 23 The Art of Relentless Compassion language, philosophy, and laws that are to do that. And let such professional apolo- and third world poverty. Let us not be too In this new era, to be a vegan advocate, wholly nonviolent, that do not in any way gists “take the credit” for creating more quick to assume that others are not ready Invasion of the Movement Snatchers to successfully encourage others to boy- participate in or reinforce the legitimacy efficient and more profitable methods of to absorb the full force of truths we our- Continued from page 21 cott participation in the exploitation of of the exploitation of any being. “killing with kindness.” selves hold as self-evident. The world has animals, one must do so much more than Such a time-tested way of working for Let us not forget, there is a reason seen quite enough cynicism by now, and expose people to the injustice of animal peaceful change is both practical and pow- why human rights groups do not develop is ready for something new. Let us freely go a pocketful of “partial victories” as well This is not veal from dimly lit crowded pens. exploitation, help them overcome the force erful, and well suits the dignity of the cause or endorse “humane” methods of tortur- share with everyone the best truth we have, as a few gratuities like conference sponsor- These animals enjoy a very full life, with of their own personal habits, resist family we serve. It speaks to the best in human ing and executing political prisoners, and let us do so with the courage, altruism ships and high profile publicity opportuni- plenty of space and light, inside suitable and societal pressure, and see through the nature, and produces ever-growing waves and why children’s rights advocates do and integrity of the unapologetic idealists ties. By making the process so orderly and buildings over winter and outside at pasture outrageous deceptions of the meat indus- of change. Each person who joins in signals not collaborate with the international who have come before us—those whose rational, by whittling it down to a few key for the rest of the year; a varied diet; and the try. Now, one must also debunk the patent a reprieve for a large number of animals, pornography industry to develop stan- historic words and deeds have redefined players with an unspoken understanding of care of a foster cow when available. fallacy of “humane” happy meat products adds to the common pool of creativity and dards and special labeling for films that the limits of human potential. n the arrangement, all parties involved will enthusiastically endorsed, promoted and wisdom, and becomes another caretaker make “compassionate” use of runaway receive a regular supply of what they need Yes, poor orphaned calves destined for in some cases even developed by a number of a vision uncontaminated by pessimism teens. To do such things is to introduce A principle is a principle, and in no case can to keep growing at a rapid clip. More money. the butcher’s knife are now going to be of organizations that are, essentially, the or self-interest. This naturally grows our moral ambiguity into situations where the it be watered down because of our incapac- More customers/members. More political lovingly nurtured by a “foster mom” public face of animal advocacy. movement without diluting the strength boundaries between right and wrong must ity to live it in practice. We have to strive connections. More ability to dictate the before their lives are prematurely snuffed If abolition of exploitation is our or clarity of our message, and wins the never be allowed to blur. To be the agent to achieve it, and the striving should be terms of public discourse. out. And lest anyone feel bad about the ultimate goal, as is so often claimed, and respect of those vast numbers of people of such blurring is to become complicit conscious, deliberate and hard.—Gandhi The workings of this hypothetical brevity of the baby cows’ existence, the if veganism is the single most powerful who are willing to listen and learn from us, oneself in the violence and abuse. animal welfare industrial complex fit com- industry helpfully points out that “with personal expression of opposition to but are not yet ready to join our cause. To Let us be clear. When we endorse James LaVeck is cofounder of the nonprofit fortably into the Orwellian culture of our a life span of six months, they live twice animal exploitation, why on earth would them—the people working through doubt the consumption of any kind of animal arts and educational organization Tribe post-9/11 society, where civil rights and the as long as even the slowest growing any animal organization participate in or lifestyle transition—we respectfully product, we’re not only encouraging an of Heart and producer of award-winning rule of law are being systematically under- chicken; they have the same life span as making the job of vegan activists and offer opportunities to learn more while act we ourselves know to be immoral—not documentaries The Witness and Peace- mined in the name of protecting our “free- a good organic pig, and longer than many educators so much harder? experiencing the joy of our nonviolent cul- only blurring the line between right and able Kingdom. A substantial revision of dom.” Central to it all is our acceptance of organic lambs.” Already, sanctuary workers, educators ture, as well as constant encouragement to wrong—we’re also willfully ignoring Peaceable Kingdom, which will include the doctrine of “necessary evil,” which leads So those who consume the flesh of these and frontline vegan activists are reporting reduce their consumption of the products animal agriculture’s massive contribution an examination of the ethics of “humane” us to go against our core values and rational- coddled calves are actually humanitarians that members of the public, when con- of suffering. Over time, by transforming to global warming, world hunger, chronic meat, is currently in post-production. To ize our complicity in acts of violence and solving an “animal welfare problem.” By fronted with the reality of farmed animal more and more individual lives, we can, disease, worker abuse, desertification learn more, visit www.tribeofheart.org. injustice committed against others—acts eating the unwanted male offspring of dairy exploitation, increasingly indicate that and will, transform an entire society. that are often described as “sad” and “regret- cows, we will spare these unlucky newborns they will express their concern for farmed Walking this path, we can be confident table,” but, let’s be realistic, unavoidable and from the morally repugnant alternative, a animals, not by boycotting or reducing their that each step we take, large or small, is a absolutely necessary if we are to accomplish shorter and more brutal life in a crate. One consumption of animal products, but by step in the right direction, a step toward our righteous mission. Under the doctrine of cannot help but recall the quote attributed purchasing animal products marketed as liberating countless beings from a life necessary evil, there is nothing fundamen- to an army lieutenant during the Vietnam “humane.” Whole Foods, not surprisingly, of exploitation and suffering. And rest tally wrong with indefinitely incarcerating War who declared, “We had to destroy the is often mentioned by name. assured, under the mounting pressure of thousands of people suspected, but not village, in order to save it.” “Humane” animal products appear public outrage at the cruelty and injustices charged, tried or convicted of any crime, According to a newspaper report, to be a nearly perfect antidote to the inner our work relentlessly exposes, the meat in a worldwide network of secret prisons, nine days after the launch of this “Good conflict brought about by awareness of industry will have no choice but to respond and even torturing them—as long as all of Veal” campaign, veal sales at one Eng- one’s own complicity in the exploitation by “improving” their practices. If history it is done for noble reasons, and according lish supermarket chain rose 45 percent. of animals. But sadly, by trading a sacred is any guide, in many cases their claims of to the proper “standards.” Notably, the campaign’s website features truth for a clever lie, “humane” labels making things better for the animals will Consider the parallelism of these the endorsement and logo of a large, well- make a mockery of an authentic moment be little more than self-serving fabrications. two passages, the first from the New York respected European animal advocacy of conscience. But sometimes the changes they make will Times, and the second from the website organization whose name begins with the If we step outside the mindset of the actually decrease the suffering animals of a new animal industry marketing word “compassion.” animal welfare industrial complex, and endure before slaughter, and of course, we campaign in England: Hence, a decades-long boycott is all choose instead to model our approach on can all agree that’s a good thing. but neutralized. Think of how many people successful social justice movements of But we don’t need to be a part of Although the C.I.A. has faced criticism over worked, and for how long, to educate the the past, it becomes clear that our job is dreaming up the details of the industry’s the use of harsh techniques, one senior intel- public about why the eating of veal should to relentlessly investigate and expose the new and improved systems of exploitation, ligence official said detainees had not been be taboo. Just how much specially labeled industry’s exploitation; to rescue animals and we certainly don’t need to put our mistreated. They were given dental and “Good Veal” does one have to eat before and offer sanctuary; to educate the public good names and our movement’s cred- vision care as well as the Koran, prayer rugs the distinction dissolves, and it simply about who animals are and why it is wrong ibility behind the questionable products and clocks to schedule prayers, the official becomes good to eat veal? to use and kill them; and to create and pro- that result. Let the industry pay people said. They were also given reading material, Once again, our movement’s funda- mote ideas, products, social values, com- like self-described animal advocate and DVD’s and access to exercise equipment. mental concerns…artfully swept aside. mercial practices, traditions, artworks, slaughterhouse designer Temple Grandin