702 Station Profile the Station

702 STATION PROFILE THE STATION

At 702 we walk the talk. 702 is South Africa’s leading platform for all sectors of society to freely express their opinions and hear every side of the story.

Our spirited talk shows are never dull and often contentious, with seasoned presenters like Bongani Bingwa, John Perlman, Azania Mosaka, Mandy Wiener and Clement Manyathela fearlessly shining light on some of the country’s most pressing issues and using their voices as instruments of change.

On weekends, we take a breather from hard news with a soulful mix of music and lifestyle content.

We also keep you connected to what’s happening in your world by bringing you the latest news, sport and traffic updates on the web, in your social feeds and on the go with podcasts featuring the best moments of our shows.

Tune into 702 on 92.7 FM or 106 FM to join the conversation. Also streaming from website 702.co.za.

Twitter: @Radio702 Facebook: @TalkRadio702 HEADSPACE According to our AudioScope Wave 1 research, 702 listeners:

Varied levels of wealth Nonconformist, intellectual thinkers These listeners are spread across The 702 listener is more likely to be the wealth spectrum, with some described as a non-conformist, deep listeners using the station for and intellectual thinker. support and inspiration

Entertainment Responsible for purchases These listeners are more likely to 83% are responsible for watch DStv on weekends and to purchases in their HH listen to podcasts

Quality is important They use a combination of shopping For 702 listeners, quality is methods more important when selecting 6 out of 10 of these listeners agree a brand compared with other that they use a combination of radio listeners online and brick and mortar shopping

SOURCE: BEHAVIOUR SURVEY: Jan 2021: n=485 PEN PORTRAIT

The 702 listener has been profoundly impacted by Covid-19 and the pandemic over the past year, with many of them having a reduction in salary, losing their jobs or even having to close down their businesses. However, most of the listeners feel that they have had a reprioritization of what is important to them, with them feeling more connected to their communities and families due to lockdown. Listeners are more satisfied with their relationships and family time in 2021 than in 2020, but they are less satisfied by their income and the increasing levels crime in their communities. It’s important to these listeners that 702 acts as a “mouthpiece” in terms of holding people in power accountable. This is a key differentiating factor for the station.

These listeners are often motivated by having a positive impact on those around them and feel that 702 is able to Walk the Talk with them. GBV is an important cause for them, and they feel that volunteering their time and expertise or donating items alongside their favourite radio station is the best approach when helping others.

702 is a trusted source of information and is perceived to be credible and reliable. With the heaviness of 2020, 702 listeners state that their primary driver to radio station choice is making sense of the news and the world that they live in. These listeners are generally proudly South African with both local and national news playing a significant role in their lives. Interestingly, political and business news are equally important to this listener.

This listener is striving for a better life, but due to the impact of Covid-19 they are finding it difficult to cope with the increasing financial demands that are being placed on them, with the vast majority indicating that they have suffered from stress and anxiety in the past year and are concerned about the future facing their family.

Source : Hey947: n=2752: Filtered on P1 data (Most often) SAY WHAT?!

Did you know:

• 702 is the biggest talk radio station in the country • 79% of the 702 audience is in SEM 8-10 • 92% of the 702 audience is employed on a full or part time basis According to October – December 2020 Station Dynamics Research:

• 702 is tracking and performing well on key attribute associations namely being connected to what is happening in Gauteng and being a visible radio brand. • Over 60% of listeners feel that the station is getting better and better. • 702 is strongly associated with Expert views and Business content. The associations of inspirational stories and positive viewpoints have increased in the past three months. PURCHASE POWER

702 boasts the highest average household income of all stations in Gauteng

Ave. Household Income

702 34 169

947 27 367

5FM 25 122

Jacaranda FM 23 049

SAfm 21 844

Power 98.7 19 473

Kaya FM 95.9 16 045

Radio 2000 15 499

Metro FM 14 196

Ukhozi FM 8 522

Lesedi FM 8 258

Thobela FM 7 619

R0 R10 000 R20 000 R30 000 R40 000

Source : BRC RAMS, Apr 2019 - Mar 2020, Gauteng ECONOMICALLY ACTIVE

702 listeners are well educated and economically active - boasting the lowest rate of unemployment and the highest rate of listeners with a tertiary qualification (compared to commercial radio stations in Gauteng)

% of unemployed listeners % of listeners with a tertiary qualification Thobela FM 32% 702 43% Ukhozi FM 30% SAfm 39% Lesedi FM 30% 947 30% Metro FM 22% 5FM 27% Radio 2000 21% Jacaranda FM 27% Kaya FM 95.9 17% Power 98.7 26%

5FM 14% Radio 2000 21%

Power 98.7 13% Kaya FM 95.9 19%

947 11% Metro FM 16%

SAfm 11% Lesedi FM 5%

Jacaranda FM 10% Ukhozi FM 5%

702 8% Thobela FM 4%

0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% Source : BRC RAMS, Apr 2019 - Mar 2020 AUDIENCE PROFILE

Audience LSM Day Cume. Mon-Sun (00:00-24:00) 251,000 40% 600 35% 500 30% 7 Day Cume. Mon-Sun (00:00-24:00) 401,000 400

25% Index 4 Week Cume. Mon–Sun (00:00-24:00) 511,000 20% 300 15% 200

Listener Listener % LSMof 10% Day Cume. Mon–Fri (00:00–24:00) 257,000 100 5% 0% 0 Day Cume. Saturday (00:00–24:00) 245,000 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Day Cume. Sunday (00:00–24:00) 227,000 LSM % Index

Age SEM

30% 200 60% 600 25% 50% 500 150

20% 40% 400

Index Index 15% 100 30% 300 10% 20% 200 50

5% Listener % SEMof 10% 100 Listener Listener % Age 0% 0 0% 0 15-24 25-34 35-44 45-54 55-64 65+ Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Age % Index Average Age : 44 SEM % Index

Source : BRC RAMS, Apr 2019 - Mar 2020 AUDIENCE PROFILE

Community Size Device Location

10% 0% 77% Home 85% Radio Metro Vehicle 71% Urban 25% Mobile phone Work 25% 90% Rural 67% Other 6% Vehicle radio 0% 20% 40% 60% 80% 100%

Ethnicity Gender Parents Purchase Decision

11%

13% African 93% 32% White 64% Mainly or partly Indian responsible for Are parents/ shopping in the Coloured guardians household. 44% 39% 61%

Source : BRC RAMS, Apr 2019 - Mar 2020, TGISA 2019 A LISTENING PATTERN - WEEKDAYS

Best of 702 Early Breakfast with The Clement MR The Azania Afternoon Drive with The Money The Aubrey Masango Show Breakfast Bongani Bingwa Manyathela Show with Mosaka John Perlman show with with Africa MW Show Bruce Melane Whitfield

40 Audiences in ‘000 Audiences 20

702 reaches just under 73 000 listeners on average at its peak in the breakfast drive - building listenership from 05:00. The Midday Report reaches 41 000 at its peak. The Money Show with Bruce Whitfield runs from 18:00-20:00 attracting a sophisticated digital and podcast audience.

Source : BRC RAMS, Apr 2019 - Mar 2020 LISTENING PATTERN - SATURDAY

Best of 702 Weekend Breakfast with 702 Music with Kenny 702 Music with Nonn Botha This is Africa Best of The Refiloe Mpakanyane Maistry with Richard Azania Jukebox Nwamba Mosaka Unplugged (Repeat)

100

40 Audiences in ‘000 Audiences

Saturdays deliver the highest audience on the Weekend Breakfast with Refiloe Mpakanyane. Kenny Maistry delivers the second highest audience of 56 000 at its peak at 10:45 to 11:00.

Source : BRC RAMS, Apr 2019 - Mar 2020 LISTENING PATTERN - SUNDAY

Best of 702 Weekend Breakfast with Soulful Sundays with Soulful Sundays with Soulful Sundays Inside Night Talk with Refiloe Mpakanyane Kenny Maistry Paul Mtirara with Nonn Botha Eyewitness Gushwell Brooks News

100

40 Audiences in ‘000 Audiences

The Weekend Breakfast with Refiloe Mpakanyane on Sundays reaches 54 000 listeners on average at its peak. Kenny Maistry delivers the highest Soulful Sundays audience at 10:45-11:00, followed by Nonn Botha in the early evening.

Source : BRC RAMS, Apr 2019 - Mar 2020 THE NUMBERS

Mon – Fri Week CUME Saturday Day CUME Sunday Day CUME Daypart Audience Daypart Audience Daypart Audience 05:00-06:00 35,000 05:00-06:00 19,000 05:00-06:00 13,000 06:00-09:00 229,000 06:00-10:00 152,000 06:00-10:00 125,000 09:00-12:00 176,000 10:00-14:00 99,000 10:00-14:00 112,000 12:00-13:00 91,000 14:00-18:00 87,000 14:00-18:00 87,000 13:00-15:00 109,000 18:00-21:00 67,000 18:00-21:00 55,000 15:00-18:00 156,000 21:00-24:00 17,000 21:00-24:00 16,000 18:00-20:00 97,000 00:00-04:00 5,000 00:00-04:00 5,000 20:00-22:00 51,000 04:00-05:00 4,000 04:00-05:00 2,000

Website (Febr 2021) Social SundayMedia Day (Febr CUME2021) Unique Users 403 Twitter Followers 799 119 Page Impressions 768 705 Facebook Likes 286 225

Newsletters (Febr 2021) Streaming (Febr 2021) 702 74 281 Session Starts 943 110 Business Wrap 36 429 Listener CUME 326 591 EWN 105 587 Ave. TSL 00:39

Source : BRC RAMS, Apr 2019 - Mar 2020 Google Analytics, Triton Digital, Facebook, Twitter LINE UP

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